{"id":8493,"date":"2026-03-26T05:19:16","date_gmt":"2026-03-26T05:19:16","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/welcome-sms\/"},"modified":"2026-03-26T05:19:16","modified_gmt":"2026-03-26T05:19:16","slug":"welcome-sms","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/welcome-sms\/","title":{"rendered":"Welcome SMS: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

A Welcome SMS<\/strong> is the first text message (or short sequence of messages) a brand sends after someone subscribes, opts in, or becomes a customer. In Direct & Retention Marketing<\/strong>, this moment is unusually valuable: the audience is newly engaged, attention is high, and expectations are being set. In SMS Marketing<\/strong>, where the channel is personal and time-sensitive, the welcome message often determines whether subscribers keep reading\u2014or opt out.<\/p>\n\n\n\n

Done well, a Welcome SMS<\/strong> establishes trust, confirms consent, sets communication preferences, and moves people toward a next step (like completing a profile, claiming an offer, or making a first purchase). Done poorly, it can create compliance risk, hurt deliverability, and shrink your list through early opt-outs.<\/p>\n\n\n\n

What Is Welcome SMS?<\/h2>\n\n\n\n

A Welcome SMS<\/strong> is an automated (or semi-automated) text message sent to a subscriber immediately after they join an SMS list, opt in at checkout, sign up through a form, or text a keyword to a short code\/number. Its primary job is to introduce the brand\u2019s SMS program and guide the subscriber toward a clear next action.<\/p>\n\n\n\n

At a concept level, Welcome SMS<\/strong> is an onboarding mechanism for mobile messaging\u2014similar to a \u201cfirst-run experience\u201d in software. Business-wise, it\u2019s a high-leverage touchpoint that influences early engagement, first conversion, and long-term retention.<\/p>\n\n\n\n

Where it fits:\n– In Direct & Retention Marketing<\/strong>, it\u2019s part of lifecycle marketing (activation and early retention).\n– In SMS Marketing<\/strong>, it\u2019s typically the first automated flow, forming the foundation for later campaigns (promotions, service updates, replenishment reminders, win-back).<\/p>\n\n\n\n

A strong Welcome SMS<\/strong> is not just a greeting. It\u2019s a micro-strategy that balances consent, clarity, value, and timing.<\/p>\n\n\n\n

Why Welcome SMS Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

Direct & Retention Marketing<\/strong> is about building repeatable revenue through owned relationships, not only paid acquisition. A Welcome SMS<\/strong> matters because it occurs at a rare point when the subscriber is most receptive and least fatigued.<\/p>\n\n\n\n

Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

    \n
  • Sets expectations early:<\/strong> Frequency, content type, and how to opt out. This reduces complaints and improves list quality over time.<\/li>\n
  • Accelerates time-to-value:<\/strong> Subscribers should quickly understand \u201cwhat\u2019s in it for me,\u201d whether that\u2019s early access, order updates, or member-only perks.<\/li>\n
  • Improves downstream performance:<\/strong> The first interaction influences future click rates, conversions, and responsiveness across your SMS Marketing<\/strong> program.<\/li>\n
  • Builds competitive advantage:<\/strong> Many brands send generic messages. A tailored Welcome SMS<\/strong> that matches subscriber intent (new lead vs. new customer) creates a more premium experience.<\/li>\n<\/ul>\n\n\n\n

    In practice, the welcome moment is where you convert attention into an ongoing relationship\u2014exactly what Direct & Retention Marketing<\/strong> is designed to do.<\/p>\n\n\n\n

    How Welcome SMS Works<\/h2>\n\n\n\n

    A Welcome SMS<\/strong> is often automated, but the \u201chow\u201d is less about technology and more about disciplined workflow design. A practical model looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n – A user opts in via checkout box, pop-up form, landing page, QR code, or texting a keyword.\n – The trigger includes context (source, timestamp, device, customer status, offer shown).<\/p>\n<\/li>\n

    2. \n

      Processing \/ Decisioning<\/strong>\n – The system checks consent status, segment rules, and suppression lists.\n – Logic selects the right message version (new subscriber vs. existing customer; region\/time zone; offer eligibility).<\/p>\n<\/li>\n

    3. \n

      Execution \/ Send<\/strong>\n – The message is sent via an SMS provider with required compliance language (where applicable).\n – Optional: a second message follows after a delay (education, preference capture, or first offer reminder).<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n – Subscriber receives the text and takes an action (click, reply, purchase, save the contact, or opt out).\n – Engagement data flows into analytics and CRM for attribution and optimization.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This is why Welcome SMS<\/strong> sits at the intersection of SMS Marketing<\/strong> operations and Direct & Retention Marketing<\/strong> strategy: it\u2019s both a message and a system.<\/p>\n\n\n\n

      Key Components of Welcome SMS<\/h2>\n\n\n\n

      A reliable Welcome SMS<\/strong> program usually includes these building blocks:<\/p>\n\n\n\n

      Message content elements<\/h3>\n\n\n\n
        \n
      • Brand identification:<\/strong> Make it unmistakably clear who is texting.<\/li>\n
      • Value proposition:<\/strong> What the subscriber will get (deals, tips, order updates, early access).<\/li>\n
      • Next step CTA:<\/strong> One clear action (shop, set preferences, download, reply with a keyword).<\/li>\n
      • Frequency and expectations:<\/strong> Set the tone without overwhelming the first message.<\/li>\n
      • Opt-out instructions:<\/strong> Critical for compliance and trust.<\/li>\n<\/ul>\n\n\n\n

        Data inputs and segmentation<\/h3>\n\n\n\n
          \n
        • Opt-in source (checkout, pop-up, keyword)<\/li>\n
        • Subscriber status (lead vs. customer, VIP vs. first-time)<\/li>\n
        • Location\/time zone (to avoid sending at inappropriate hours)<\/li>\n
        • Offer eligibility and expiration logic<\/li>\n<\/ul>\n\n\n\n

          Systems and processes<\/h3>\n\n\n\n
            \n
          • Automation flow builder (trigger, branching logic, delays)<\/li>\n
          • CRM\/customer data platform synchronization<\/li>\n
          • URL tracking conventions and attribution approach<\/li>\n
          • QA checklist and approval workflow (marketing + legal\/compliance where needed)<\/li>\n<\/ul>\n\n\n\n

            Governance and responsibilities<\/h3>\n\n\n\n
              \n
            • Marketing owns copy, segmentation strategy, and testing<\/li>\n
            • Data\/analytics defines measurement standards<\/li>\n
            • Engineering\/ops ensures event tracking and deliverability basics<\/li>\n
            • Customer support aligns on replies and escalation rules (if two-way messaging is enabled)<\/li>\n<\/ul>\n\n\n\n

              These components keep Welcome SMS<\/strong> consistent, measurable, and scalable inside Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

              Types of Welcome SMS<\/h2>\n\n\n\n

              There aren\u2019t universally \u201cofficial\u201d types, but in real SMS Marketing<\/strong> programs, Welcome SMS<\/strong> commonly falls into these practical variants:<\/p>\n\n\n\n

                \n
              1. \n

                Compliance-first welcome<\/strong>\n – Prioritizes consent confirmation, brand identification, frequency, and opt-out instructions.\n – Best when regulations or list quality are primary concerns.<\/p>\n<\/li>\n

              2. \n

                Offer-led welcome<\/strong>\n – Includes a first-purchase incentive or time-limited deal.\n – Common in ecommerce and subscription brands focused on fast activation.<\/p>\n<\/li>\n

              3. \n

                Education-led welcome<\/strong>\n – Orients the subscriber: how to use the service, what to expect, how to get value.\n – Strong for SaaS, marketplaces, and content memberships.<\/p>\n<\/li>\n

              4. \n

                Preference-capture welcome<\/strong>\n – Asks for a reply (e.g., category interests) or guides to a preference center.\n – Improves segmentation and reduces irrelevant sends\u2014key for Direct & Retention Marketing<\/strong> longevity.<\/p>\n<\/li>\n

              5. \n

                Customer-status-based welcome<\/strong>\n – Different message for existing customers vs. net-new leads (e.g., \u201cThanks for subscribing\u201d vs. \u201cThanks for your order + SMS updates\u201d).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                Most brands benefit from combining these approaches into a short, intentional sequence rather than forcing everything into one text.<\/p>\n\n\n\n

                Real-World Examples of Welcome SMS<\/h2>\n\n\n\n

                Below are practical scenarios showing how Welcome SMS<\/strong> supports Direct & Retention Marketing<\/strong> and SMS Marketing<\/strong> outcomes.<\/p>\n\n\n\n

                Example 1: Ecommerce first-purchase activation<\/h3>\n\n\n\n

                A fashion retailer triggers a Welcome SMS<\/strong> immediately after a pop-up opt-in:\n– Message 1 (instant): Brand + perk summary + first-order code + opt-out info\n– Message 2 (4 hours later if no purchase): \u201cNeed sizing help? Reply \u2018SIZE\u2019 for tips\u201d\nResult: faster first purchase, fewer support tickets, better segmentation via replies.<\/p>\n\n\n\n

                Example 2: Appointment-based local service<\/h3>\n\n\n\n

                A clinic collects consent during booking and sends a Welcome SMS<\/strong>:\n– Confirms the clinic name, appointment reminders policy, and how to reschedule by reply\n– Adds a \u201csave this number\u201d prompt to improve recognition\nResult: fewer no-shows, smoother operations, higher retention\u2014classic Direct & Retention Marketing<\/strong> value without feeling promotional.<\/p>\n\n\n\n

                Example 3: SaaS trial onboarding<\/h3>\n\n\n\n

                A software company uses Welcome SMS<\/strong> after a user opts in for product tips:\n– Message: \u201cWelcome\u2014here\u2019s your setup checklist\u201d with one tracked link\n– Follow-up: \u201cReply 1 if you\u2019re stuck on step one; reply 2 for billing questions\u201d\nResult: reduced time-to-activation and better customer success routing, using SMS Marketing<\/strong> as a high-intent support layer.<\/p>\n\n\n\n

                Benefits of Using Welcome SMS<\/h2>\n\n\n\n

                A well-designed Welcome SMS<\/strong> creates measurable improvements across acquisition-to-retention:<\/p>\n\n\n\n

                  \n
                • Higher early engagement:<\/strong> New subscribers are more likely to click or reply compared to later-stage lists.<\/li>\n
                • Better list quality:<\/strong> Clear expectations reduce low-intent opt-ins and complaint risk.<\/li>\n
                • Faster conversions:<\/strong> Especially when the welcome includes a relevant, time-sensitive offer.<\/li>\n
                • Lower support burden:<\/strong> Proactive guidance and replies can deflect common questions.<\/li>\n
                • More efficient lifecycle marketing:<\/strong> Preference capture improves targeting, which raises performance and reduces wasted sends\u2014central to Direct & Retention Marketing<\/strong> efficiency.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Welcome SMS<\/h2>\n\n\n\n

                  Even strong teams can stumble with Welcome SMS<\/strong> due to channel constraints and operational details:<\/p>\n\n\n\n

                    \n
                  • Consent and compliance complexity:<\/strong> Rules vary by region and use case; you must respect opt-in language, opt-out handling, and appropriate send times.<\/li>\n
                  • Message length and clarity:<\/strong> SMS is short. Trying to pack brand, legal, offer, and multiple CTAs into one text often hurts performance.<\/li>\n
                  • Attribution limitations:<\/strong> Clicks are trackable, but cross-device journeys and delayed conversions complicate ROI.<\/li>\n
                  • Deliverability and carrier filtering:<\/strong> Aggressive language, URL issues, or inconsistent sending patterns can reduce inbox placement.<\/li>\n
                  • Poor segmentation at the start:<\/strong> If you don\u2019t capture source or customer status, you can\u2019t tailor the welcome, which increases opt-outs.<\/li>\n<\/ul>\n\n\n\n

                    Addressing these challenges upfront makes your SMS Marketing<\/strong> program more sustainable.<\/p>\n\n\n\n

                    Best Practices for Welcome SMS<\/h2>\n\n\n\n

                    Use these practices to make Welcome SMS<\/strong> both effective and durable:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Make the sender instantly recognizable<\/strong>\n – Include the brand name early. Avoid cleverness that creates confusion.<\/p>\n<\/li>\n

                    2. \n

                      Lead with value, not marketing jargon<\/strong>\n – Say exactly what subscribers get (updates, perks, education) and why it matters.<\/p>\n<\/li>\n

                    3. \n

                      Use one primary CTA<\/strong>\n – If you need multiple actions, use a short sequence with timing and logic, not a crowded single message.<\/p>\n<\/li>\n

                    4. \n

                      Segment from day one<\/strong>\n – At minimum: opt-in source, customer vs. lead, and time zone.<\/p>\n<\/li>\n

                    5. \n

                      Build a welcome sequence intentionally<\/strong>\n – Many teams perform better with 2 messages than 1: one for confirmation\/expectations, one for conversion or preferences.<\/p>\n<\/li>\n

                    6. \n

                      Respect timing and frequency<\/strong>\n – Send immediately after opt-in, but be cautious with follow-ups. Early fatigue is a common reason for opt-outs.<\/p>\n<\/li>\n

                    7. \n

                      Test copy like a product<\/strong>\n – A\/B test value proposition, CTA phrasing, offer vs. education, and timing delays.<\/p>\n<\/li>\n

                    8. \n

                      Align with your broader Direct & Retention Marketing map<\/strong>\n – Ensure the welcome flow connects cleanly to post-purchase, replenishment, and win-back journeys.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Welcome SMS<\/h2>\n\n\n\n

                      You don\u2019t need a massive stack, but Welcome SMS<\/strong> works best when your tools share data reliably. Common tool categories include:<\/p>\n\n\n\n

                        \n
                      • SMS Marketing automation platforms<\/strong><\/li>\n
                      • \n

                        Triggered flows, segmentation, message scheduling, short links, and compliance handling.<\/p>\n<\/li>\n

                      • \n

                        CRM systems<\/strong><\/p>\n<\/li>\n

                      • \n

                        Customer status, purchase history, lifecycle stage, and suppression logic.<\/p>\n<\/li>\n

                      • \n

                        Analytics tools<\/strong><\/p>\n<\/li>\n

                      • \n

                        Event tracking, funnel analysis, cohort retention, and attribution modeling.<\/p>\n<\/li>\n

                      • \n

                        Customer data platforms or data warehouses<\/strong><\/p>\n<\/li>\n

                      • \n

                        Unify opt-in sources, identity resolution, and cross-channel reporting\u2014important for Direct & Retention Marketing<\/strong> measurement.<\/p>\n<\/li>\n

                      • \n

                        Reporting dashboards<\/strong><\/p>\n<\/li>\n

                      • \n

                        Operational monitoring (delivery, opt-outs, complaints) and executive reporting (revenue, retention).<\/p>\n<\/li>\n

                      • \n

                        Support and inbox tools (for two-way messaging)<\/strong><\/p>\n<\/li>\n

                      • Routing replies, tagging intents, and linking conversations to customer profiles.<\/li>\n<\/ul>\n\n\n\n

                        The goal is not tool quantity\u2014it\u2019s clean triggers, consistent tracking, and governance that keeps SMS Marketing<\/strong> predictable.<\/p>\n\n\n\n

                        Metrics Related to Welcome SMS<\/h2>\n\n\n\n

                        Measure Welcome SMS<\/strong> with metrics that reflect both message health and business impact:<\/p>\n\n\n\n

                        Message health and list quality<\/h3>\n\n\n\n
                          \n
                        • Delivery rate<\/strong> (and failure reasons)<\/li>\n
                        • Opt-out rate<\/strong> (immediate and within 7 days)<\/li>\n
                        • Complaint rate<\/strong> (where available)<\/li>\n
                        • Response rate<\/strong> (for reply-driven welcomes)<\/li>\n
                        • Time-to-first-opt-out<\/strong> as an early warning indicator<\/li>\n<\/ul>\n\n\n\n

                          Engagement and conversion<\/h3>\n\n\n\n
                            \n
                          • Click-through rate<\/strong> on tracked links<\/li>\n
                          • Conversion rate<\/strong> (purchase, signup completion, booking confirmation)<\/li>\n
                          • Time to first purchase<\/strong> or time to first meaningful action<\/li>\n
                          • Revenue per subscriber<\/strong> (welcome-driven and 30-day cohort)<\/li>\n<\/ul>\n\n\n\n

                            Efficiency and ROI<\/h3>\n\n\n\n
                              \n
                            • Cost per activated subscriber<\/strong><\/li>\n
                            • Incremental lift<\/strong> vs. a holdout group (when feasible)<\/li>\n
                            • Retention impact<\/strong> by cohort (subscribers who received optimized welcome vs. baseline)<\/li>\n<\/ul>\n\n\n\n

                              Avoid relying on \u201copen rates\u201d for SMS; delivery and interaction metrics are typically more reliable for SMS Marketing<\/strong> analysis.<\/p>\n\n\n\n

                              Future Trends of Welcome SMS<\/h2>\n\n\n\n

                              Welcome SMS<\/strong> is evolving as Direct & Retention Marketing<\/strong> shifts toward privacy-resilient, first-party data strategies:<\/p>\n\n\n\n

                                \n
                              • Smarter personalization:<\/strong> Using preference capture and behavioral signals to tailor the first message (not just inserting a first name).<\/li>\n
                              • Conversational onboarding:<\/strong> More two-way welcome flows that collect intent (\u201cReply A for deals, B for tips\u201d) and route to support when needed.<\/li>\n
                              • Automation with guardrails:<\/strong> AI-assisted copy variants and timing optimization, paired with strict brand and compliance rules.<\/li>\n
                              • Richer messaging formats:<\/strong> Where supported, richer mobile messaging may complement classic SMS, but SMS will remain the universal baseline.<\/li>\n
                              • Stronger consent governance:<\/strong> Expect more emphasis on auditability, subscriber controls, and transparent communication frequency.<\/li>\n<\/ul>\n\n\n\n

                                The best programs will treat Welcome SMS<\/strong> as a measurable onboarding asset, not a one-time template.<\/p>\n\n\n\n

                                Welcome SMS vs Related Terms<\/h2>\n\n\n\n

                                Welcome SMS vs Welcome Email<\/strong>\n– Email welcomes are longer-form and visual; Welcome SMS<\/strong> is immediate, concise, and better for time-sensitive nudges. In Direct & Retention Marketing<\/strong>, many brands use both: SMS for activation speed, email for deeper education.<\/p>\n\n\n\n

                                Welcome SMS vs Transactional SMS<\/strong>\n– Transactional texts are service-driven (receipts, OTPs, shipping updates) and typically sent based on a user action or system event. A Welcome SMS<\/strong> is lifecycle onboarding\u2014still important for trust, but usually tied to program enrollment rather than a single transaction.<\/p>\n\n\n\n

                                Welcome SMS vs Drip\/Onboarding Sequence<\/strong>\n– A drip sequence can span days or weeks across channels. Welcome SMS<\/strong> is the first moment in that journey. If the welcome is unclear, later lifecycle messaging performs worse\u2014especially in SMS Marketing<\/strong>, where opt-outs happen quickly.<\/p>\n\n\n\n

                                Who Should Learn Welcome SMS<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> To improve activation, retention, and offer performance inside Direct & Retention Marketing<\/strong>.<\/li>\n
                                • Analysts:<\/strong> To build measurement frameworks, cohort tracking, and incremental lift testing for SMS Marketing<\/strong> flows.<\/li>\n
                                • Agencies:<\/strong> To standardize onboarding playbooks and show measurable wins quickly for clients.<\/li>\n
                                • Business owners and founders:<\/strong> To turn new subscribers into revenue without relying solely on paid ads.<\/li>\n
                                • Developers:<\/strong> To implement clean opt-in triggers, event tracking, preference capture, and reliable integrations between messaging and CRM systems.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Welcome SMS<\/h2>\n\n\n\n

                                  A Welcome SMS<\/strong> is the first text interaction after a subscriber opts in, designed to confirm the relationship, set expectations, and drive a next step. It matters because it\u2019s one of the highest-intent moments in Direct & Retention Marketing<\/strong>, and it strongly influences list quality and downstream performance. Within SMS Marketing<\/strong>, the welcome flow is foundational: it connects consent, segmentation, measurement, and early conversion into a scalable lifecycle system.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What should a Welcome SMS include at minimum?<\/h3>\n\n\n\n

                                  Brand identification, a clear value promise, one next-step CTA, and opt-out instructions. If you can add frequency expectations briefly, it often reduces early opt-outs.<\/p>\n\n\n\n

                                  2) How soon should you send a Welcome SMS after opt-in?<\/h3>\n\n\n\n

                                  Immediately or within a few minutes. The subscriber\u2019s intent is highest right after opting in, which improves engagement and supports Direct & Retention Marketing<\/strong> activation goals.<\/p>\n\n\n\n

                                  3) Should Welcome SMS contain a discount code?<\/h3>\n\n\n\n

                                  Only if it matches the opt-in promise and your margins. Many brands perform well with an offer-led Welcome SMS<\/strong>, but education-led or preference-led welcomes can outperform discounts in higher-consideration categories.<\/p>\n\n\n\n

                                  4) How do you measure Welcome SMS success beyond clicks?<\/h3>\n\n\n\n

                                  Track opt-out rate, conversion rate, time-to-first-purchase, and revenue per subscriber by cohort. For mature teams, run holdouts to estimate incremental lift in SMS Marketing<\/strong>.<\/p>\n\n\n\n

                                  5) What are common mistakes with Welcome SMS?<\/h3>\n\n\n\n

                                  Overloading the message with multiple CTAs, being vague about who is texting, ignoring segmentation (lead vs customer), and sending follow-ups too frequently in the first 24\u201348 hours.<\/p>\n\n\n\n

                                  6) How does Welcome SMS fit into an SMS Marketing lifecycle strategy?<\/h3>\n\n\n\n

                                  It\u2019s the entry point: it sets expectations, captures preferences, and routes subscribers into the right flows (post-purchase, replenishment, win-back). Without a strong welcome, later SMS Marketing<\/strong> campaigns often see lower engagement and higher churn.<\/p>\n\n\n\n

                                  7) Can Welcome SMS be two-way (reply-based)?<\/h3>\n\n\n\n

                                  Yes, and it can be powerful. Reply-based welcomes capture intent and preferences quickly, but you need clear operational ownership for handling replies and escalation, especially as volume scales in Direct & Retention Marketing<\/strong> programs.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **Welcome SMS** is the first text message (or short sequence of messages) a brand sends after someone subscribes, opts in, or becomes a customer. In **Direct & Retention Marketing**, this moment is unusually valuable: the audience is newly engaged, attention is high, and expectations are being set. In **SMS Marketing**, where the channel is personal and time-sensitive, the welcome message often determines whether subscribers keep reading\u2014or opt out.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8493","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8493"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8493\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}