{"id":8489,"date":"2026-03-26T05:10:29","date_gmt":"2026-03-26T05:10:29","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/triggered-sms\/"},"modified":"2026-03-26T05:10:29","modified_gmt":"2026-03-26T05:10:29","slug":"triggered-sms","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/triggered-sms\/","title":{"rendered":"Triggered SMS: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n<p>Triggered SMS is a form of <strong>SMS Marketing<\/strong> where messages are sent automatically based on a customer\u2019s behavior or a real-world event\u2014such as signing up, abandoning a cart, or missing an appointment. In <strong>Direct &amp; Retention Marketing<\/strong>, it\u2019s used to reach people at the moment a message is most relevant, rather than blasting the same campaign to everyone at a fixed time.<\/p>\n\n\n\n<p>What makes Triggered SMS especially powerful in modern <strong>Direct &amp; Retention Marketing<\/strong> is timing. When a message matches a customer\u2019s immediate intent, it can reduce friction, increase conversions, and improve customer experience\u2014often with fewer sends than traditional broadcast campaigns. Done well, it becomes a dependable \u201calways-on\u201d layer inside an <strong>SMS Marketing<\/strong> program that supports growth without constant manual work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Triggered SMS?<\/h2>\n\n\n\n<p><strong>Triggered SMS<\/strong> is an automated text message sent in response to a defined trigger\u2014typically a user action, a status change, or a time-based condition tied to customer behavior. The trigger could be digital (e.g., \u201cuser added item to cart\u201d) or operational (e.g., \u201cdelivery is out for shipment\u201d).<\/p>\n\n\n\n<p>The core concept is simple: <strong>when X happens, send Y message<\/strong>. But the business meaning goes deeper. Triggered SMS is a way to operationalize lifecycle communication\u2014guiding customers from interest to purchase to repeat purchase\u2014using short, immediate messages that fit naturally into daily life.<\/p>\n\n\n\n<p>In <strong>Direct &amp; Retention Marketing<\/strong>, Triggered SMS sits alongside email automation, push notifications, and in-app messaging. Within <strong>SMS Marketing<\/strong>, it\u2019s the automation counterpart to scheduled campaigns: instead of pushing messages on your calendar, you respond to customer moments in real time (or near real time).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Triggered SMS Matters in Direct &amp; Retention Marketing<\/h2>\n\n\n\n<p>Triggered SMS matters because it aligns messaging with intent. In <strong>Direct &amp; Retention Marketing<\/strong>, your best opportunities often appear right after a customer takes an action: signing up, browsing, purchasing, or seeking support. Waiting hours\u2014or sending generic messaging\u2014can lose momentum.<\/p>\n\n\n\n<p>Key reasons it drives value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher relevance, lower waste:<\/strong> Automated sends go only to people who meet the condition, reducing unnecessary volume compared to broad <strong>SMS Marketing<\/strong> blasts.<\/li>\n<li><strong>Faster conversion cycles:<\/strong> Timely reminders and confirmations shorten the time between intent and action (checkout completion, appointment attendance, payment completion).<\/li>\n<li><strong>Improved retention:<\/strong> Post-purchase messages, replenishment reminders, and service follow-ups support repeat engagement\u2014a core goal of <strong>Direct &amp; Retention Marketing<\/strong>.<\/li>\n<li><strong>Operational consistency:<\/strong> Once built, Triggered SMS runs continuously, making performance less dependent on \u201ccampaign calendar\u201d discipline.<\/li>\n<li><strong>Competitive advantage:<\/strong> Many brands still rely heavily on email for automation; SMS speed can differentiate your experience when it\u2019s permissioned and well-executed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Triggered SMS Works<\/h2>\n\n\n\n<p>Although implementations vary, Triggered SMS typically follows a practical workflow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Input (the trigger)<\/strong>\n   &#8211; A behavior (signup, cart abandonment, subscription renewal)\n   &#8211; A transaction (order placed, payment failed)\n   &#8211; A lifecycle milestone (trial day 3, renewal window)\n   &#8211; A service event (appointment scheduled, technician en route)<\/p>\n<\/li>\n<li>\n<p><strong>Processing (rules and decisioning)<\/strong>\n   &#8211; Eligibility checks (opt-in status, region, quiet hours, frequency caps)\n   &#8211; Segmentation (new vs returning, high-value vs low-value, product category)\n   &#8211; Personalization tokens (first name, order ID, appointment time)\n   &#8211; Logic (if\/then branches, suppression rules, fallback to another channel)<\/p>\n<\/li>\n<li>\n<p><strong>Execution (message send)<\/strong>\n   &#8211; The automation system sends via an SMS delivery provider\n   &#8211; Link tracking parameters may be added for attribution\n   &#8211; Two-way replies may route into support or automation logic<\/p>\n<\/li>\n<li>\n<p><strong>Output (customer outcome and measurement)<\/strong>\n   &#8211; Customer clicks, replies, converts, or opts out\n   &#8211; Events flow back to analytics for reporting and optimization\n   &#8211; Learnings inform adjustments to timing, copy, and criteria<\/p>\n<\/li>\n<\/ol>\n\n\n\n<p>In <strong>SMS Marketing<\/strong>, this workflow is most effective when the \u201cprocessing\u201d step is taken seriously\u2014because sending a message is easy; sending the <em>right<\/em> message compliantly and consistently is the real work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Components of Triggered SMS<\/h2>\n\n\n\n<p>A reliable Triggered SMS program requires both marketing strategy and operational discipline. The major components include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Event data sources:<\/strong> Website\/app events, purchase events, subscription status, support status, appointment schedules.<\/li>\n<li><strong>Customer identity and profiles:<\/strong> A CRM or customer database that ties phone numbers to people and permissions.<\/li>\n<li><strong>Consent and compliance controls:<\/strong> Opt-in capture, proof of consent, opt-out handling, and message governance.<\/li>\n<li><strong>Automation logic:<\/strong> Triggers, conditions, suppression rules, delays, and branching.<\/li>\n<li><strong>Message templates:<\/strong> Clear copy with personalization, brand voice, and compliance language as needed.<\/li>\n<li><strong>Delivery and routing:<\/strong> SMS sending infrastructure plus handling for replies, failed sends, and carrier filtering risks.<\/li>\n<li><strong>Measurement and reporting:<\/strong> Dashboards, cohort reporting, and attribution approaches for <strong>Direct &amp; Retention Marketing<\/strong> outcomes.<\/li>\n<li><strong>Ownership and QA:<\/strong> Defined responsibilities across marketing, data\/engineering, and customer support to keep automations accurate over time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Triggered SMS<\/h2>\n\n\n\n<p>\u201cTypes\u201d of Triggered SMS are best understood as common distinctions in how triggers are defined and how messages are used inside <strong>SMS Marketing<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Event-based vs time-based triggers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Event-based:<\/strong> Sent immediately (or shortly) after an action, like \u201ccheckout started\u201d or \u201cticket created.\u201d<\/li>\n<li><strong>Time-based:<\/strong> Sent when a time condition is met, like \u201c30 days after purchase\u201d or \u201c2 hours before appointment.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Transactional vs promotional intent<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transactional:<\/strong> Confirms or updates a customer about something they initiated (order confirmation, delivery updates). These should remain informational and precise.<\/li>\n<li><strong>Promotional:<\/strong> Encourages an action that benefits the business (complete purchase, upgrade, refer a friend). These require careful targeting and frequency management.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Single message vs multi-step journeys<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single-step:<\/strong> One message per trigger (e.g., \u201cYour code is 123456\u201d).<\/li>\n<li><strong>Journey-based:<\/strong> A sequence tied to a lifecycle stage (onboarding series, win-back sequence), often coordinated with <strong>Direct &amp; Retention Marketing<\/strong> across email and push.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">One-way vs two-way (conversational)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One-way:<\/strong> Designed for clicks and conversions.<\/li>\n<li><strong>Two-way:<\/strong> Designed for replies (rescheduling, support questions), often requiring routing and service-level expectations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Examples of Triggered SMS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) Ecommerce cart abandonment (conversion recovery)<\/h3>\n\n\n\n<p>A shopper adds items to cart and enters shipping details but doesn\u2019t complete checkout. Triggered SMS sends a reminder 30\u201360 minutes later with a short message and a direct link back to the cart. A suppression rule prevents sending if the customer purchases in the meantime. This is classic <strong>Direct &amp; Retention Marketing<\/strong>: reduce drop-off with timely relevance using <strong>SMS Marketing<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) SaaS trial onboarding (activation and retention)<\/h3>\n\n\n\n<p>A user starts a free trial but doesn\u2019t complete a key activation step (e.g., integrating a data source) within 24 hours. Triggered SMS sends a quick nudge offering help and pointing to the next step. If they reply, the message routes to support or an onboarding specialist. Here, Triggered SMS supports retention by accelerating time-to-value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Local services appointment reminders (attendance and experience)<\/h3>\n\n\n\n<p>A clinic or home services business schedules an appointment. Triggered SMS sends:\n&#8211; Immediate confirmation with the appointment time\n&#8211; A reminder the day before\n&#8211; A \u201ctechnician en route\u201d update<br\/>\nThis reduces no-shows and inbound calls, improving both customer experience and operational efficiency\u2014key outcomes for <strong>Direct &amp; Retention Marketing<\/strong> beyond pure revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using Triggered SMS<\/h2>\n\n\n\n<p>When implemented with strong consent practices and sensible targeting, Triggered SMS can deliver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher engagement than many batch sends:<\/strong> Timely, specific messages tend to earn more attention than generic campaigns.<\/li>\n<li><strong>Better conversion rates on high-intent moments:<\/strong> Abandoned checkout, payment issues, and replenishment triggers often outperform calendar-based promotions.<\/li>\n<li><strong>Lower marketing waste:<\/strong> You send fewer messages overall while still improving results\u2014useful for cost control in <strong>SMS Marketing<\/strong>.<\/li>\n<li><strong>Operational efficiency:<\/strong> Confirmation and reminder automations reduce manual work and support load.<\/li>\n<li><strong>More consistent customer journeys:<\/strong> Triggered SMS helps ensure every customer receives critical lifecycle messages, even when teams are busy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges of Triggered SMS<\/h2>\n\n\n\n<p>Triggered SMS is not \u201cset and forget.\u201d Common challenges include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent, compliance, and governance:<\/strong> Regulations and carrier expectations vary by region; you need rigorous opt-in\/opt-out handling and message policies for <strong>SMS Marketing<\/strong>.<\/li>\n<li><strong>Data quality and event reliability:<\/strong> If events fire late, duplicate, or break during site\/app changes, automations can misfire.<\/li>\n<li><strong>Over-messaging and fatigue:<\/strong> Poor frequency controls can increase opt-outs and damage long-term retention\u2014counterproductive for <strong>Direct &amp; Retention Marketing<\/strong>.<\/li>\n<li><strong>Attribution complexity:<\/strong> SMS can influence conversions that finalize later on another device or channel; measurement needs a thoughtful approach.<\/li>\n<li><strong>Deliverability variability:<\/strong> Carriers may filter messages that look spammy, use risky short links, or show inconsistent sending patterns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Triggered SMS<\/h2>\n\n\n\n<p>To build durable performance in <strong>Direct &amp; Retention Marketing<\/strong>, apply these practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with high-intent triggers:<\/strong> Cart abandonment, payment failure, appointment reminders, and post-purchase support are often strong early wins.<\/li>\n<li><strong>Be explicit about consent:<\/strong> Capture opt-in clearly, store proof, and honor opt-out immediately. Include clear instructions when appropriate.<\/li>\n<li><strong>Use frequency caps and suppression rules:<\/strong> Prevent overlapping triggers (e.g., don\u2019t send a promo reminder if a transactional update just went out).<\/li>\n<li><strong>Keep copy short and specific:<\/strong> State the purpose in the first line; include only one primary call-to-action.<\/li>\n<li><strong>Time messages thoughtfully:<\/strong> Respect quiet hours; avoid sending \u201cinstant\u201d messages for actions that users often complete moments later.<\/li>\n<li><strong>Personalize carefully:<\/strong> Use only data you\u2019re confident is accurate (first name, order status, appointment time). Broken personalization erodes trust fast.<\/li>\n<li><strong>Test and iterate:<\/strong> A\/B test timing and wording; monitor opt-outs as a guardrail metric alongside conversions.<\/li>\n<li><strong>Coordinate channels:<\/strong> Triggered SMS should complement email and push\u2014especially in <strong>Direct &amp; Retention Marketing<\/strong> journeys where customers may prefer different channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tools Used for Triggered SMS<\/h2>\n\n\n\n<p>Triggered SMS typically relies on an ecosystem rather than a single tool. Common tool categories include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM systems:<\/strong> Store customer profiles, phone numbers, lifecycle stage, and consent status.<\/li>\n<li><strong>Customer data platforms (CDPs) or event pipelines:<\/strong> Collect and unify web\/app events used as triggers.<\/li>\n<li><strong>Marketing automation platforms:<\/strong> Define rules, delays, branching logic, and cross-channel coordination for <strong>Direct &amp; Retention Marketing<\/strong>.<\/li>\n<li><strong>SMS delivery infrastructure:<\/strong> Handles sending, delivery reporting, inbound replies, and phone number management.<\/li>\n<li><strong>Analytics tools:<\/strong> Measure conversions, cohorts, and funnel impact; validate whether Triggered SMS improves outcomes beyond last-click.<\/li>\n<li><strong>Data warehouses and BI dashboards:<\/strong> Centralize event data and enable deeper reporting (incrementality, segmentation performance).<\/li>\n<li><strong>Support and ticketing systems:<\/strong> Route two-way replies to customer service when Triggered SMS is conversational.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metrics Related to Triggered SMS<\/h2>\n\n\n\n<p>Measure Triggered SMS with a balance of delivery health, engagement, and business outcomes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Delivery rate:<\/strong> Percentage of messages successfully delivered (a core <strong>SMS Marketing<\/strong> health signal).<\/li>\n<li><strong>Click-through rate (CTR):<\/strong> Useful when links are present; interpret carefully if some messages are informational.<\/li>\n<li><strong>Reply rate and resolution rate:<\/strong> Especially important for two-way Triggered SMS (support and scheduling).<\/li>\n<li><strong>Conversion rate:<\/strong> Purchases, bookings, completed onboarding steps, or payments completed after the message.<\/li>\n<li><strong>Revenue per message \/ margin per message:<\/strong> Keeps programs aligned with profitability, not just volume.<\/li>\n<li><strong>Opt-out rate:<\/strong> A critical quality and fatigue indicator; spikes often mean poor targeting or frequency.<\/li>\n<li><strong>Time to conversion:<\/strong> How quickly customers complete the desired action after receiving the message.<\/li>\n<li><strong>Complaint indicators and failure patterns:<\/strong> Sudden deliverability drops or carrier filtering signals content or sending-pattern issues.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Future Trends of Triggered SMS<\/h2>\n\n\n\n<p>Triggered SMS is evolving as <strong>Direct &amp; Retention Marketing<\/strong> becomes more data-driven and privacy-conscious:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smarter decisioning with AI:<\/strong> Predictive models can choose the best time, message, or channel (SMS vs email) based on likelihood to convert and likelihood to opt out.<\/li>\n<li><strong>More orchestration across channels:<\/strong> Instead of treating SMS as a silo, teams increasingly coordinate automation paths across email, push, and in-app messaging.<\/li>\n<li><strong>Privacy-first measurement:<\/strong> As tracking becomes harder, marketers will rely more on first-party events, modeled attribution, and controlled experiments to evaluate Triggered SMS impact.<\/li>\n<li><strong>Conversational automation:<\/strong> More brands will support two-way texting for service, rescheduling, and product guidance\u2014blending retention and support.<\/li>\n<li><strong>Stronger governance:<\/strong> Expect tighter internal controls around consent, frequency, and message QA as <strong>SMS Marketing<\/strong> grows in importance and scrutiny.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Triggered SMS vs Related Terms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Triggered SMS vs broadcast (bulk) SMS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Triggered SMS:<\/strong> Sent automatically to individuals when conditions are met.<\/li>\n<li><strong>Broadcast SMS:<\/strong> Sent to a list at a scheduled time (e.g., weekend promotion).<br\/>\nBroadcast is useful for announcements; Triggered SMS is better for lifecycle relevance in <strong>Direct &amp; Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Triggered SMS vs transactional SMS<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Triggered SMS:<\/strong> Defined by <em>automation based on triggers<\/em>; can be transactional or promotional.<\/li>\n<li><strong>Transactional SMS:<\/strong> Defined by <em>purpose<\/em> (confirmations and updates).<br\/>\nMany transactional messages are triggered, but not all Triggered SMS is transactional\u2014cart recovery is triggered but promotional.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Triggered SMS vs drip campaigns<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Triggered SMS:<\/strong> Event-driven and often real time.<\/li>\n<li><strong>Drip campaigns:<\/strong> Typically a scheduled sequence over days\/weeks after a starting event (often email-first).<br\/>\nYou can build drip-like journeys in SMS, but you must be more careful with frequency and fatigue due to the intimacy of texting.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should Learn Triggered SMS<\/h2>\n\n\n\n<p>Triggered SMS is worth learning across roles because it sits at the intersection of messaging, data, and customer experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers:<\/strong> To build lifecycle programs that improve conversion and retention without constant manual campaigns.<\/li>\n<li><strong>Analysts:<\/strong> To evaluate incremental lift, attribution, and segmentation performance in <strong>Direct &amp; Retention Marketing<\/strong>.<\/li>\n<li><strong>Agencies:<\/strong> To deliver higher-performing retention retainers and automation roadmaps for clients using <strong>SMS Marketing<\/strong>.<\/li>\n<li><strong>Business owners and founders:<\/strong> To create scalable growth systems that reduce reliance on paid acquisition alone.<\/li>\n<li><strong>Developers:<\/strong> To implement event tracking, reliable triggers, and data quality safeguards that keep automations accurate.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary of Triggered SMS<\/h2>\n\n\n\n<p>Triggered SMS is automated <strong>SMS Marketing<\/strong> that sends text messages in response to customer actions, status changes, or time-based lifecycle conditions. It matters because it delivers the right message at the right moment\u2014improving conversions, retention, and customer experience with less waste than broad campaigns. In <strong>Direct &amp; Retention Marketing<\/strong>, Triggered SMS is a foundational lifecycle tool that complements email and other channels, turning customer events into measurable business outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) What is Triggered SMS, in plain language?<\/h3>\n\n\n\n<p>Triggered SMS is an automated text message sent when something specific happens\u2014like a signup, purchase, missed appointment, or abandoned cart\u2014so the customer receives timely, relevant communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Is Triggered SMS the same as transactional texting?<\/h3>\n\n\n\n<p>Not exactly. Transactional texting describes messages that provide confirmations or updates. Triggered SMS describes <em>how<\/em> messages are sent (automatically based on triggers) and can include both transactional and promotional use cases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) How do I choose the best triggers to start with?<\/h3>\n\n\n\n<p>Start with high-intent and operationally clear moments: cart abandonment, payment failures, appointment confirmations\/reminders, shipping updates, and post-purchase check-ins. These usually create measurable value quickly in <strong>Direct &amp; Retention Marketing<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) What are the biggest risks in SMS Marketing automation?<\/h3>\n\n\n\n<p>The biggest risks are sending without proper consent, messaging too frequently, and relying on unreliable event data. Any of these can increase opt-outs, reduce deliverability, and harm long-term performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) How do I measure ROI for Triggered SMS?<\/h3>\n\n\n\n<p>Track conversions and revenue tied to triggered flows, but also monitor opt-out rate and incremental lift. Comparing exposed vs non-exposed cohorts (or running controlled holdouts) is often more reliable than last-click alone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) Should Triggered SMS replace email automation?<\/h3>\n\n\n\n<p>No. Triggered SMS should complement email. Use SMS for urgency, time-sensitive reminders, and high-intent moments; use email for longer-form education, receipts, and content that customers may want to reference later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7) How many Triggered SMS messages are too many?<\/h3>\n\n\n\n<p>There\u2019s no universal number. Use frequency caps, suppress overlapping flows, and watch opt-out rate and complaint signals. In <strong>SMS Marketing<\/strong>, protecting trust is usually more valuable than squeezing out one extra send.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Triggered SMS is a form of **SMS Marketing** where messages are sent automatically based on a customer\u2019s behavior or a real-world event\u2014such as signing up, abandoning a cart, or missing an appointment. In **Direct &#038; Retention Marketing**, it\u2019s used to reach people at the moment a message is most relevant, rather than blasting the same campaign to everyone at a fixed time.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8489","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8489"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8489\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}