{"id":8481,"date":"2026-03-26T04:53:19","date_gmt":"2026-03-26T04:53:19","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/subscription-keyword\/"},"modified":"2026-03-26T04:53:19","modified_gmt":"2026-03-26T04:53:19","slug":"subscription-keyword","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/subscription-keyword\/","title":{"rendered":"Subscription Keyword: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

A Subscription Keyword<\/strong> is a specific word or phrase people text (or enter in a signup form\/checkout field) to opt in to a brand\u2019s messaging\u2014most commonly within SMS Marketing<\/strong>. In Direct & Retention Marketing<\/strong>, it\u2019s one of the cleanest ways to capture high-intent subscribers, route them into the right lifecycle journey, and measure what acquisition sources and offers actually drive long-term value.<\/p>\n\n\n\n

This matters because modern Direct & Retention Marketing<\/strong> is built on consent, relevance, and measurable customer relationships. A well-designed Subscription Keyword<\/strong> turns a passive audience into a permission-based channel you can activate repeatedly\u2014welcome flows, promotions, back-in-stock alerts, loyalty updates\u2014while giving you an attribution handle (which keyword did they join through?) that\u2019s often more reliable than last-click web analytics alone.<\/p>\n\n\n\n

What Is Subscription Keyword?<\/h2>\n\n\n\n

A Subscription Keyword<\/strong> is an opt-in trigger used to subscribe someone to a messaging program, typically by sending a text message like \u201cJOIN\u201d or \u201cDEALS\u201d to a short code or long number. In SMS Marketing<\/strong>, the keyword is the user\u2019s explicit action that indicates permission to receive ongoing messages (after required disclosures and confirmation steps).<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Customer intent<\/strong>: The subscriber initiates or confirms their interest.<\/li>\n
  • Permission and compliance<\/strong>: The keyword supports a clear consent moment.<\/li>\n
  • Segmentation signal<\/strong>: The specific keyword can imply the subscriber\u2019s goal (e.g., \u201cVIP\u201d vs. \u201cSALE\u201d).<\/li>\n
  • Operational routing<\/strong>: The platform uses it to enroll subscribers into lists, segments, and automations.<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, a Subscription Keyword<\/strong> is not just \u201ca way to collect phone numbers.\u201d It\u2019s a controllable, trackable acquisition mechanism that connects creative, channel placement (in-store, social, email, packaging), and lifecycle outcomes\u2014exactly the kind of end-to-end loop that Direct & Retention Marketing<\/strong> teams need to optimize retention and revenue.<\/p>\n\n\n\n

    Why Subscription Keyword Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, success comes from building owned audiences you can reach without constantly paying for every impression. SMS Marketing<\/strong> is one of the strongest owned channels because it tends to be immediate, personal, and action-oriented\u2014when used responsibly. The Subscription Keyword<\/strong> is often the gateway.<\/p>\n\n\n\n

    Key reasons it matters:<\/p>\n\n\n\n

      \n
    • Higher-intent acquisition<\/strong>: People who actively text a keyword are usually more motivated than passive form-fillers.<\/li>\n
    • Clearer attribution<\/strong>: Different keywords map to different placements and offers, making it easier to identify which campaigns truly drive subscriptions and downstream purchases.<\/li>\n
    • Better personalization<\/strong>: Keywords can be designed around customer needs (\u201cRESTOCK,\u201d \u201cDROPS,\u201d \u201cREWARDS\u201d), improving early engagement and long-term retention.<\/li>\n
    • Faster list growth with less friction<\/strong>: A keyword can be captured in moments where a web form is inconvenient\u2014events, stores, QR-to-SMS prompts, packaging inserts.<\/li>\n
    • Competitive advantage<\/strong>: Brands that treat keywords as part of a lifecycle strategy (not a one-off tactic) usually build healthier lists and reduce churn.<\/li>\n<\/ul>\n\n\n\n

      Ultimately, Subscription Keyword<\/strong> strategy ties acquisition to retention outcomes\u2014one of the central goals of Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

      How Subscription Keyword Works<\/h2>\n\n\n\n

      A Subscription Keyword<\/strong> is both a subscriber action and a routing instruction inside your SMS Marketing<\/strong> system. A practical workflow looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger<\/strong>\n A customer texts a specific word (the Subscription Keyword) to your program number, or enters it in a controlled context (e.g., \u201cText DEALS to subscribe\u201d).<\/p>\n<\/li>\n

      2. \n

        Processing \/ validation<\/strong>\n Your messaging platform validates the message and applies program rules:\n – Recognizes the keyword and maps it to a list\/segment.\n – Checks whether the number is already subscribed, opted out, or needs re-consent.\n – Initiates required compliance steps (often a confirmation message and disclosures).<\/p>\n<\/li>\n

      3. \n

        Execution \/ enrollment<\/strong>\n The subscriber is enrolled into the appropriate flow:\n – Welcome series (brand intro, preference capture, incentive delivery)\n – Keyword-specific journey (e.g., \u201cVIP\u201d gets early access messages)\n – Data tagging (source, offer, location, campaign ID)<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome<\/strong>\n The business gets:\n – A new consented subscriber\n – A recorded acquisition source (the keyword)\n – A measurable performance trail (engagement, conversion, revenue, churn)<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In Direct & Retention Marketing<\/strong>, the \u201chow it works\u201d extends beyond the opt-in moment: the keyword should influence ongoing targeting, cadence, and measurement.<\/p>\n\n\n\n

        Key Components of Subscription Keyword<\/h2>\n\n\n\n

        A strong Subscription Keyword<\/strong> setup depends on more than the word itself. The key components usually include:<\/p>\n\n\n\n

        Keyword design and governance<\/h3>\n\n\n\n
          \n
        • Naming conventions (simple, memorable, unambiguous)<\/li>\n
        • Rules for reuse (avoid conflicts with existing keywords)<\/li>\n
        • Documentation (what each keyword means, where it\u2019s promoted, what flow it triggers)<\/li>\n<\/ul>\n\n\n\n

          Compliance and consent management<\/h3>\n\n\n\n
            \n
          • Clear opt-in language at the point of promotion<\/li>\n
          • Double opt-in or confirmation flows where required\/appropriate<\/li>\n
          • Automated help\/stop handling and suppression lists<\/li>\n<\/ul>\n\n\n\n

            Segmentation and lifecycle automation<\/h3>\n\n\n\n
              \n
            • Mapping keywords to segments (interest-based, acquisition source, location)<\/li>\n
            • Welcome and onboarding flows aligned to keyword intent<\/li>\n
            • Preference capture (e.g., product category, frequency)<\/li>\n<\/ul>\n\n\n\n

              Data inputs and tracking<\/h3>\n\n\n\n
                \n
              • Keyword \u2192 campaign mapping (e.g., store #, event name, influencer)<\/li>\n
              • Timestamps and first-touch indicators<\/li>\n
              • Integration fields pushed into CRM\/CDP where possible<\/li>\n<\/ul>\n\n\n\n

                Team responsibilities<\/h3>\n\n\n\n
                  \n
                • Marketing owns offer, messaging, and cadence<\/li>\n
                • Legal\/compliance reviews disclosures and consent language<\/li>\n
                • Engineering\/ops supports integrations, data quality, and routing logic<\/li>\n
                • Analytics defines measurement and reporting standards<\/li>\n<\/ul>\n\n\n\n

                  These components turn Subscription Keyword<\/strong> usage into an operational capability across SMS Marketing<\/strong> and broader Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                  Types of Subscription Keyword<\/h2>\n\n\n\n

                  \u201cTypes\u201d aren\u2019t always formalized, but in practice Subscription Keyword<\/strong> approaches usually fall into a few useful distinctions:<\/p>\n\n\n\n

                  1) Offer-based keywords<\/h3>\n\n\n\n

                  Designed around incentives or promotions, such as early access or a discount. These often grow lists fast, but can attract deal-seekers if not balanced with onboarding and value messaging.<\/p>\n\n\n\n

                  2) Interest-based keywords<\/h3>\n\n\n\n

                  Built around customer intent (e.g., new product drops, back-in-stock, categories). These typically drive better long-term engagement because the keyword itself signals preference.<\/p>\n\n\n\n

                  3) Channel\/source-specific keywords<\/h3>\n\n\n\n

                  Used to attribute signups to a specific placement: in-store signage, event booth, packaging insert, social campaign, podcast sponsorship. This is especially powerful in Direct & Retention Marketing<\/strong> because it improves budget allocation decisions.<\/p>\n\n\n\n

                  4) Service\/utility keywords<\/h3>\n\n\n\n

                  More operational: order updates, appointment reminders, shipping notifications (with appropriate consent). These can reduce support load and improve experience, while also creating an opportunity to upsell carefully.<\/p>\n\n\n\n

                  Real-World Examples of Subscription Keyword<\/h2>\n\n\n\n

                  Example 1: Retail in-store growth with source attribution<\/h3>\n\n\n\n

                  A apparel retailer promotes \u201cText STORE to join\u201d on checkout signage. The Subscription Keyword<\/strong> \u201cSTORE\u201d enrolls subscribers into a welcome flow tailored for local shoppers and tags the acquisition source as in-store. In SMS Marketing<\/strong>, the first messages emphasize store events and curbside pickup. In Direct & Retention Marketing<\/strong>, reporting compares in-store vs. paid social subscriber cohorts by repeat purchase rate.<\/p>\n\n\n\n

                  Example 2: DTC product drops with interest-based segmentation<\/h3>\n\n\n\n

                  A sneaker brand uses two keywords: \u201cDROPS\u201d and \u201cSALE.\u201d \u201cDROPS\u201d triggers early access announcements and waitlist-style flows; \u201cSALE\u201d triggers promo-heavy flows with stricter frequency controls. This Subscription Keyword<\/strong> structure reduces churn by matching message intensity to subscriber intent\u2014an ideal outcome for Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                  Example 3: Service business appointment reactivation<\/h3>\n\n\n\n

                  A clinic runs a reactivation campaign: \u201cText CHECKUP to get reminders and openings.\u201d The Subscription Keyword<\/strong> \u201cCHECKUP\u201d routes subscribers to a reminder sequence and a preference capture step (preferred days\/times). Within SMS Marketing<\/strong>, the clinic measures response rate and bookings; within Direct & Retention Marketing<\/strong>, they evaluate reactivation rate and lifetime value lift.<\/p>\n\n\n\n

                  Benefits of Using Subscription Keyword<\/h2>\n\n\n\n

                  When implemented thoughtfully, a Subscription Keyword<\/strong> delivers benefits across performance, cost, and customer experience:<\/p>\n\n\n\n

                    \n
                  • Improved list quality<\/strong>: Keyword-driven opt-ins tend to be more intentional than generic pop-ups.<\/li>\n
                  • Better segmentation from day one<\/strong>: The keyword can act like a self-declared preference.<\/li>\n
                  • Higher campaign efficiency<\/strong>: More relevant messaging improves engagement and reduces opt-outs.<\/li>\n
                  • Stronger measurement<\/strong>: Keyword-level attribution helps connect top-of-funnel placements to retention and revenue.<\/li>\n
                  • Operational scalability<\/strong>: Standardized keywords and routing reduce manual list management.<\/li>\n
                  • Customer experience gains<\/strong>: Subscribers receive messages aligned to what they asked for, supporting trust\u2014crucial in SMS Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Subscription Keyword<\/h2>\n\n\n\n

                    A Subscription Keyword<\/strong> can also create issues if treated as a quick growth hack:<\/p>\n\n\n\n

                      \n
                    • Compliance complexity<\/strong>: Consent language, confirmation steps, and opt-out handling must be correct. Mistakes can create legal and reputational risk.<\/li>\n
                    • Keyword collisions and confusion<\/strong>: Similar words, typos, or reused terms can route subscribers incorrectly and degrade experience.<\/li>\n
                    • Incentive-driven churn<\/strong>: If the keyword is tied to a one-time discount, some subscribers may opt out immediately after redemption.<\/li>\n
                    • Attribution blind spots<\/strong>: Keywords measure the opt-in trigger, but not necessarily the full journey (e.g., someone saw multiple ads). Without disciplined taxonomy, reporting becomes noisy.<\/li>\n
                    • Data fragmentation<\/strong>: If keyword tags don\u2019t sync to CRM\/CDP, Direct & Retention Marketing<\/strong> teams lose lifecycle visibility across email, push, and support.<\/li>\n
                    • Deliverability and frequency risk<\/strong>: Aggressive sending after keyword opt-in can drive opt-outs and complaints, limiting program growth.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Subscription Keyword<\/h2>\n\n\n\n

                      Design keywords for humans, not internal teams<\/h3>\n\n\n\n

                      Choose short, intuitive words that are easy to spell and remember. Avoid ambiguous terms and brand jargon.<\/p>\n\n\n\n

                      Match the keyword to a clear value exchange<\/h3>\n\n\n\n

                      A Subscription Keyword<\/strong> should promise something specific: early access, back-in-stock alerts, loyalty points updates, service reminders. Then deliver that value consistently.<\/p>\n\n\n\n

                      Build keyword-to-journey alignment<\/h3>\n\n\n\n

                      Don\u2019t route every keyword into the same generic welcome flow. Create variations for high-value intents (VIP, drops, restock) and keep messaging relevant.<\/p>\n\n\n\n

                      Use a consistent taxonomy<\/h3>\n\n\n\n

                      Adopt naming rules such as:\n– Source keywords (EVENT, STORE, PODCAST)\n– Interest keywords (DROPS, RESTOCK)\n– Offer keywords (DEALS, SAVE)\nDocument where each is promoted and what it triggers.<\/p>\n\n\n\n

                      Capture preferences early<\/h3>\n\n\n\n

                      In the first few messages, ask a simple preference question (category, frequency, location). This improves SMS Marketing<\/strong> performance and protects list health.<\/p>\n\n\n\n

                      Monitor and optimize cohort quality<\/h3>\n\n\n\n

                      Evaluate subscribers by keyword cohort: opt-out rate, conversion, repeat purchase, and lifetime value. In Direct & Retention Marketing<\/strong>, scale keywords that produce durable value, not just cheap signups.<\/p>\n\n\n\n

                      Plan for mistakes and edge cases<\/h3>\n\n\n\n

                      Handle common typos, create clear HELP responses, and define what happens if someone texts an unsupported word.<\/p>\n\n\n\n

                      Tools Used for Subscription Keyword<\/h2>\n\n\n\n

                      You don\u2019t need a complex stack to start, but operational maturity helps. Common tool categories include:<\/p>\n\n\n\n

                        \n
                      • SMS Marketing platforms and automation tools<\/strong>: Manage keywords, compliance messages, segments, and flows.<\/li>\n
                      • CRM systems<\/strong>: Store subscriber profiles, purchase history, and customer status to improve targeting and suppression.<\/li>\n
                      • Customer data platforms (CDPs) or data pipelines<\/strong>: Unify keyword tags with web\/app behavior and offline data for stronger Direct & Retention Marketing<\/strong> measurement.<\/li>\n
                      • Analytics tools<\/strong>: Measure cohort performance, funnel conversion, and incremental lift.<\/li>\n
                      • Reporting dashboards \/ BI<\/strong>: Track keyword-level KPIs and trends over time (by store, region, campaign, or offer).<\/li>\n
                      • Customer support systems<\/strong>: Log conversations and identify whether keyword-driven messaging reduces tickets (e.g., order update automation).<\/li>\n<\/ul>\n\n\n\n

                        The core point: Subscription Keyword<\/strong> performance improves when the keyword metadata flows into your broader measurement and lifecycle stack.<\/p>\n\n\n\n

                        Metrics Related to Subscription Keyword<\/h2>\n\n\n\n

                        To evaluate a Subscription Keyword<\/strong>, look beyond raw subscriber counts and focus on quality and outcomes:<\/p>\n\n\n\n

                          \n
                        • Opt-in conversion rate<\/strong>: Views\/impressions of the prompt vs. completed subscriptions (where measurable).<\/li>\n
                        • Confirmation completion rate<\/strong>: If you use a confirmation step, how many complete it.<\/li>\n
                        • Welcome flow engagement<\/strong>: Reply rate, click rate (if links are used), and first-week engagement.<\/li>\n
                        • Opt-out rate by keyword<\/strong>: A key health metric for SMS Marketing<\/strong>.<\/li>\n
                        • Complaint rate \/ negative feedback signals<\/strong>: Indicates over-messaging or mismatched expectations.<\/li>\n
                        • Revenue per subscriber (RPS) by keyword cohort<\/strong>: Short-term monetization.<\/li>\n
                        • Repeat purchase rate and LTV by keyword cohort<\/strong>: The most meaningful Direct & Retention Marketing<\/strong> outcome.<\/li>\n
                        • Time to first purchase<\/strong>: Especially useful for DTC and subscription commerce.<\/li>\n
                        • Incentive redemption rate (if applicable)<\/strong>: Helps determine whether an offer is attracting the right subscribers.<\/li>\n<\/ul>\n\n\n\n

                          Future Trends of Subscription Keyword<\/h2>\n\n\n\n

                          Several shifts are shaping how Subscription Keyword<\/strong> strategies evolve inside Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • More automation and adaptive journeys<\/strong>: Flows will increasingly adjust based on real-time behavior (browse, purchase, inactivity) rather than a fixed series.<\/li>\n
                          • AI-assisted message optimization<\/strong>: Expect improved experimentation on timing, copy variants, and segmentation\u2014while keeping human oversight for brand and compliance.<\/li>\n
                          • Preference-first personalization<\/strong>: Keywords will be paired more often with lightweight preference capture to reduce opt-outs and improve relevance in SMS Marketing<\/strong>.<\/li>\n
                          • Tighter privacy expectations<\/strong>: Brands will need clearer disclosures, better consent records, and more conservative data practices.<\/li>\n
                          • Incrementality-focused measurement<\/strong>: More teams will evaluate keyword cohorts with holdouts and lifecycle modeling to prove true lift, not just attribution.<\/li>\n
                          • Omnichannel orchestration<\/strong>: The Subscription Keyword<\/strong> will be treated as one entry point into coordinated email\/SMS\/push journeys rather than an isolated channel tactic.<\/li>\n<\/ul>\n\n\n\n

                            Subscription Keyword vs Related Terms<\/h2>\n\n\n\n

                            Subscription Keyword vs Opt-in Keyword<\/h3>\n\n\n\n

                            They are often used interchangeably. In practice, \u201copt-in keyword\u201d emphasizes the consent action, while Subscription Keyword<\/strong> emphasizes the subscriber joining an ongoing program and the operational routing that follows.<\/p>\n\n\n\n

                            Subscription Keyword vs Short Code<\/h3>\n\n\n\n

                            A short code is the phone number format used to send\/receive texts. A Subscription Keyword<\/strong> is the word the subscriber sends to that number. You can change keywords without changing the sending number.<\/p>\n\n\n\n

                            Subscription Keyword vs SMS Segment<\/h3>\n\n\n\n

                            A segment is a group of subscribers based on attributes or behavior. A Subscription Keyword<\/strong> can create or assign a segment at signup, but the segment can also evolve later based on purchases, engagement, or preferences\u2014key to advanced Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                            Who Should Learn Subscription Keyword<\/h2>\n\n\n\n
                              \n
                            • Marketers<\/strong>: To design higher-performing acquisition prompts, welcome flows, and segmentation that improve retention.<\/li>\n
                            • Analysts<\/strong>: To build keyword-level cohort reporting, LTV comparisons, and incremental lift analysis across Direct & Retention Marketing<\/strong>.<\/li>\n
                            • Agencies<\/strong>: To standardize implementation across clients and prove which placements drive profitable subscriber growth.<\/li>\n
                            • Business owners and founders<\/strong>: To understand how SMS Marketing<\/strong> list growth connects to repeat revenue and customer experience.<\/li>\n
                            • Developers and marketing ops<\/strong>: To integrate keyword metadata into CRM\/CDP systems, ensure compliance workflows function reliably, and reduce data leakage.<\/li>\n<\/ul>\n\n\n\n

                              Summary of Subscription Keyword<\/h2>\n\n\n\n

                              A Subscription Keyword<\/strong> is the word or phrase a customer uses to opt into an SMS program, acting as both a consent trigger and a routing signal. It matters in Direct & Retention Marketing<\/strong> because it enables high-intent subscriber acquisition, cleaner attribution, and better lifecycle personalization. Within SMS Marketing<\/strong>, it supports compliance, segmentation, automation, and measurable outcomes\u2014especially when keyword data flows into your broader customer and analytics systems.<\/p>\n\n\n\n

                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is a Subscription Keyword and when should I use one?<\/h3>\n\n\n\n

                              A Subscription Keyword<\/strong> is a word a customer texts to join your messaging program. Use one whenever you want a low-friction opt-in method that also captures intent or source attribution (in-store, events, social, packaging).<\/p>\n\n\n\n

                              2) Do Subscription Keywords improve SMS Marketing performance?<\/h3>\n\n\n\n

                              They can, because keywords can signal intent and route subscribers into more relevant welcome flows. Better relevance typically reduces opt-outs and improves conversions\u2014two core SMS Marketing<\/strong> health indicators.<\/p>\n\n\n\n

                              3) How many keywords should a brand have?<\/h3>\n\n\n\n

                              Start with a small set you can manage and measure: one general keyword plus a few high-value intent or source keywords. Add more only when you can maintain clear documentation, routing, and reporting.<\/p>\n\n\n\n

                              4) Should different keywords trigger different automations?<\/h3>\n\n\n\n

                              Yes when the intent differs. In Direct & Retention Marketing<\/strong>, treating all signups the same wastes the segmentation signal. At minimum, tailor the first few messages and the offer delivery to the keyword.<\/p>\n\n\n\n

                              5) How do I measure ROI for a Subscription Keyword?<\/h3>\n\n\n\n

                              Track revenue and retention by keyword cohort: revenue per subscriber, repeat purchase rate, and lifetime value. Pair this with list health metrics like opt-out and complaint rates to avoid \u201cgrowth at any cost.\u201d<\/p>\n\n\n\n

                              6) What are common mistakes with Subscription Keywords?<\/h3>\n\n\n\n

                              Common issues include unclear opt-in language, using too many similar keywords, routing everyone into a generic flow, and failing to sync keyword tags into CRM\/analytics for lifecycle measurement.<\/p>\n\n\n\n

                              7) Can a Subscription Keyword be used outside of promotions?<\/h3>\n\n\n\n

                              Yes. Many brands use keywords for utility and lifecycle use cases\u2014back-in-stock, appointments, loyalty updates\u2014where SMS Marketing<\/strong> supports customer experience and reduces support burden, reinforcing Direct & Retention Marketing<\/strong> goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              A **Subscription Keyword** is a specific word or phrase people text (or enter in a signup form\/checkout field) to opt in to a brand\u2019s messaging\u2014most commonly within **SMS Marketing**. In **Direct & Retention Marketing**, it\u2019s one of the cleanest ways to capture high-intent subscribers, route them into the right lifecycle journey, and measure what acquisition sources and offers actually drive long-term value.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8481","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8481"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8481\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}