{"id":8470,"date":"2026-03-26T04:30:03","date_gmt":"2026-03-26T04:30:03","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/short-code\/"},"modified":"2026-03-26T04:30:03","modified_gmt":"2026-03-26T04:30:03","slug":"short-code","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/short-code\/","title":{"rendered":"Short Code: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

A Short Code<\/strong> is one of the most recognizable sending identities in SMS Marketing<\/strong>\u2014the 5\u20136 digit number (for example, 12345) that brands use to send and receive text messages at scale. In Direct & Retention Marketing<\/strong>, it plays a practical role: it helps you reach opted-in customers quickly, consistently, and with strong deliverability, especially when timing matters (promotions, alerts, one-time passwords, and service updates).<\/p>\n\n\n\n

Short Code programs matter because they sit at the intersection of compliance, customer experience, and performance. When implemented well, a Short Code can make SMS Marketing<\/strong> feel immediate and trustworthy while supporting measurable retention outcomes like repeat purchases, reduced churn, and faster customer support\u2014core goals of Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

What Is Short Code?<\/h2>\n\n\n\n

A Short Code<\/strong> is a shortened telephone number used by businesses to send and receive SMS (and often MMS) messages. Unlike a standard 10-digit phone number, a Short Code is designed for high-volume messaging and keyword-based interactions such as \u201cText JOIN to 12345.\u201d<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Customers opt in<\/strong> to receive messages.<\/li>\n
  • The brand sends messages from a Short Code<\/strong>.<\/li>\n
  • Customers can reply with keywords (STOP, HELP, YES, etc.) or responses to prompts.<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, a Short Code is not just a number\u2014it\u2019s a messaging asset that supports:<\/p>\n\n\n\n

      \n
    • Consent-based acquisition<\/strong> (collecting opt-ins)<\/li>\n
    • Lifecycle communication<\/strong> (welcome series, reactivation, reminders)<\/li>\n
    • Retention and loyalty<\/strong> (exclusive offers, VIP drops)<\/li>\n
    • Operational messaging<\/strong> (status updates, appointment confirmations)<\/li>\n<\/ul>\n\n\n\n

      In Direct & Retention Marketing<\/strong>, Short Code messaging is often used when you need reliability, consistent branding, and the ability to run recurring programs. Inside SMS Marketing<\/strong>, it\u2019s commonly associated with structured campaigns, keyword flows, and ongoing subscriber engagement.<\/p>\n\n\n\n

      Why Short Code Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

      In Direct & Retention Marketing<\/strong>, performance is shaped by how quickly, clearly, and consistently you can communicate with existing customers. A Short Code supports that by enabling rapid delivery and a recognizable sender identity that customers learn to trust.<\/p>\n\n\n\n

      Key reasons it matters:<\/p>\n\n\n\n

        \n
      • Speed and scale:<\/strong> Short Code programs are built for high-throughput messaging, which helps during peak periods like product launches or critical notifications.<\/li>\n
      • Brand recognition:<\/strong> A consistent Short Code can become a familiar \u201csignature\u201d for your brand in the inbox, improving engagement over time.<\/li>\n
      • Retention outcomes:<\/strong> Timely messages can drive repeat purchases, reduce missed appointments, and improve loyalty participation.<\/li>\n
      • Operational resilience:<\/strong> When email deliverability fluctuates or paid reach becomes expensive, SMS Marketing<\/strong> via a Short Code offers a direct, permission-based channel.<\/li>\n
      • Competitive advantage:<\/strong> Brands that operationalize messaging well often react faster\u2014abandoned cart prompts, back-in-stock alerts, and post-purchase education can outperform slower channels.<\/li>\n<\/ul>\n\n\n\n

        How Short Code Works<\/h2>\n\n\n\n

        A Short Code doesn\u2019t operate in isolation; it works as part of a messaging ecosystem. In practice, the workflow looks like this:<\/p>\n\n\n\n

          \n
        1. \n

          Input or trigger<\/strong>\n – A customer opts in via a web form, checkout checkbox, QR code, or in-store prompt.\n – Or a behavioral trigger occurs (abandoned cart, subscription renewal window, shipment event).<\/p>\n<\/li>\n

        2. \n

          Processing and decisioning<\/strong>\n – Your CRM\/CDP or automation logic checks eligibility: consent status, message frequency rules, segmentation, quiet hours, and suppression lists.\n – Content is assembled: template, personalization fields, offer, and tracking parameters.<\/p>\n<\/li>\n

        3. \n

          Execution<\/strong>\n – The message is sent through an SMS platform or messaging gateway using your Short Code.\n – Carrier routing and filtering occur; delivery receipts are returned when available.<\/p>\n<\/li>\n

        4. \n

          Outcome and feedback loop<\/strong>\n – The customer receives the message and may click, reply, convert, or opt out.\n – Events (delivered, clicked, purchased, STOP) feed analytics, attribution, and future segmentation.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

          This is why Short Code is so relevant to Direct & Retention Marketing<\/strong>: it\u2019s not just sending texts\u2014it\u2019s an operational loop that connects intent signals to timely communication.<\/p>\n\n\n\n

          Key Components of Short Code<\/h2>\n\n\n\n

          A dependable Short Code program in SMS Marketing<\/strong> typically includes these elements:<\/p>\n\n\n\n

            \n
          • Messaging program strategy<\/strong><\/li>\n
          • \n

            Use cases (promos, alerts, support), audience rules, frequency caps, and lifecycle mapping.<\/p>\n<\/li>\n

          • \n

            Compliance and governance<\/strong><\/p>\n<\/li>\n

          • Opt-in language, opt-out handling, HELP responses, recordkeeping, and policy alignment.<\/li>\n
          • \n

            Clear internal ownership across marketing, legal\/compliance, and customer experience.<\/p>\n<\/li>\n

          • \n

            Keywords and user journeys<\/strong><\/p>\n<\/li>\n

          • Keywords like JOIN, START, YES, STOP, HELP.<\/li>\n
          • \n

            Automated flows: welcome series, preference capture, win-back sequences.<\/p>\n<\/li>\n

          • \n

            Integrations<\/strong><\/p>\n<\/li>\n

          • \n

            CRM, ecommerce platform, data warehouse, customer support tools, and analytics pipelines.<\/p>\n<\/li>\n

          • \n

            Content and creative standards<\/strong><\/p>\n<\/li>\n

          • \n

            Message templates, brand voice, character limits, link strategy, and accessibility considerations.<\/p>\n<\/li>\n

          • \n

            Measurement framework<\/strong><\/p>\n<\/li>\n

          • Delivery, engagement, conversion, retention lift, and incrementality testing.<\/li>\n<\/ul>\n\n\n\n

            These components are what make Short Code a repeatable system inside Direct & Retention Marketing<\/strong>, rather than a one-off campaign tactic.<\/p>\n\n\n\n

            Types of Short Code<\/h2>\n\n\n\n

            Short Code offerings vary by how exclusive the number is and how \u201cbranded\u201d it feels:<\/p>\n\n\n\n

            Dedicated Short Code<\/h3>\n\n\n\n

            A dedicated Short Code is assigned to a single brand. This typically provides stronger control over reputation and consistency, which is valuable for long-term SMS Marketing<\/strong> programs.<\/p>\n\n\n\n

            Shared Short Code<\/h3>\n\n\n\n

            A shared Short Code is used by multiple brands, usually separated by keywords. While it can be cost-effective, it may involve additional constraints and can complicate brand control and governance.<\/p>\n\n\n\n

            Vanity vs. Random Short Code<\/h3>\n\n\n\n
              \n
            • Vanity Short Code:<\/strong> Chosen for memorability (for example, repeating digits). Helpful for offline campaigns and recall.<\/li>\n
            • Random Short Code:<\/strong> Assigned without a memorable pattern. Often perfectly fine for digital-first programs where customers don\u2019t need to remember the number.<\/li>\n<\/ul>\n\n\n\n

              The \u201cbest\u201d type depends on your volume, compliance needs, and how central messaging is to your Direct & Retention Marketing<\/strong> strategy.<\/p>\n\n\n\n

              Real-World Examples of Short Code<\/h2>\n\n\n\n

              Here are practical ways a Short Code shows up in real SMS Marketing<\/strong> execution:<\/p>\n\n\n\n

              1) Ecommerce: Abandoned cart + post-purchase education<\/h3>\n\n\n\n

              A shopper opts in at checkout. If they abandon a cart, a triggered message is sent from the Short Code within 30\u201360 minutes with a reminder and a support option. After purchase, the Short Code delivers shipping updates and product-care tips to reduce returns and increase repeat purchases\u2014classic Direct & Retention Marketing<\/strong> value.<\/p>\n\n\n\n

              2) Retail and omnichannel: In-store opt-in with keyword<\/h3>\n\n\n\n

              A brand places signage at the register: \u201cText VIP to 12345 for exclusive drops.\u201d The customer texts the keyword, receives a compliance-confirmed welcome message, and is routed into a segmented program based on preferences (menswear, womenswear, sale alerts). The Short Code becomes the always-on identity across stores and online.<\/p>\n\n\n\n

              3) Services: Appointment reminders and rebooking<\/h3>\n\n\n\n

              A clinic uses a Short Code to send reminders 24 hours before appointments and allows patients to confirm or reschedule by reply. After the visit, a follow-up message offers rebooking or education. This improves attendance rates and retention\u2014high-impact Direct & Retention Marketing<\/strong> without relying on ad spend.<\/p>\n\n\n\n

              Benefits of Using Short Code<\/h2>\n\n\n\n

              When managed correctly, Short Code programs can deliver benefits across performance, efficiency, and customer experience:<\/p>\n\n\n\n

                \n
              • Higher reliability for high-volume sends<\/strong> compared to many standard-number approaches, supporting time-sensitive campaigns.<\/li>\n
              • Improved engagement<\/strong> as customers recognize the sender and trust the interaction pattern.<\/li>\n
              • Operational efficiency<\/strong> through automation (confirmations, reminders, status updates).<\/li>\n
              • Better list quality<\/strong> because keyword-based flows and clear opt-in mechanisms encourage intentional subscriptions.<\/li>\n
              • Retention lift<\/strong> from timely lifecycle messaging\u2014welcome, replenishment, loyalty, win-back\u2014core pillars of Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Short Code<\/h2>\n\n\n\n

                Short Code programs also come with real constraints that teams should plan for:<\/p>\n\n\n\n

                  \n
                • Setup and approval complexity:<\/strong> Depending on market and routing, provisioning and approval can take time and require detailed use-case documentation.<\/li>\n
                • Cost considerations:<\/strong> Leasing a Short Code and operating at scale can be more expensive than other sending identities.<\/li>\n
                • Compliance risk:<\/strong> Poor consent capture, unclear disclosures, or missing opt-out handling can lead to complaints, filtering, and reputational damage.<\/li>\n
                • Content limitations:<\/strong> SMS character limits, link handling, and tone require careful copywriting and testing.<\/li>\n
                • Measurement gaps:<\/strong> Attribution can be noisy; clicks don\u2019t always map cleanly to conversion, especially across devices or offline purchases.<\/li>\n<\/ul>\n\n\n\n

                  In SMS Marketing<\/strong>, the biggest long-term risk is treating compliance as a checkbox instead of a system with monitoring and accountability.<\/p>\n\n\n\n

                  Best Practices for Short Code<\/h2>\n\n\n\n

                  To get sustainable results from a Short Code in Direct & Retention Marketing<\/strong>, focus on disciplined execution:<\/p>\n\n\n\n

                    \n
                  • Design consent for clarity<\/strong><\/li>\n
                  • Use explicit opt-in language and set expectations about message frequency and content.<\/li>\n
                  • \n

                    Keep proof of consent and connect it to subscriber profiles.<\/p>\n<\/li>\n

                  • \n

                    Build a strong welcome flow<\/strong><\/p>\n<\/li>\n

                  • \n

                    Confirm subscription, deliver the promised value (offer or content), and capture preferences early.<\/p>\n<\/li>\n

                  • \n

                    Use segmentation and frequency caps<\/strong><\/p>\n<\/li>\n

                  • Separate transactional\/service messages from promotional content.<\/li>\n
                  • \n

                    Prevent fatigue with quiet hours and send limits.<\/p>\n<\/li>\n

                  • \n

                    Standardize keywords and responses<\/strong><\/p>\n<\/li>\n

                  • Ensure STOP and HELP behaviors work consistently.<\/li>\n
                  • \n

                    Create a clear path for customer support escalation when needed.<\/p>\n<\/li>\n

                  • \n

                    Test incrementality, not just clicks<\/strong><\/p>\n<\/li>\n

                  • \n

                    Use holdouts, matched cohorts, or geo tests to estimate true lift for SMS Marketing<\/strong> programs.<\/p>\n<\/li>\n

                  • \n

                    Protect sender reputation<\/strong><\/p>\n<\/li>\n

                  • Monitor complaint signals, opt-out spikes, and delivery anomalies.<\/li>\n
                  • Avoid sudden volume spikes without warming and planning.<\/li>\n<\/ul>\n\n\n\n

                    Tools Used for Short Code<\/h2>\n\n\n\n

                    Short Code execution in SMS Marketing<\/strong> is typically powered by a set of integrated tool categories:<\/p>\n\n\n\n

                      \n
                    • Messaging automation platforms<\/strong><\/li>\n
                    • \n

                      For campaign scheduling, triggered flows, keyword handling, and subscriber management.<\/p>\n<\/li>\n

                    • \n

                      CPaaS or messaging gateways<\/strong><\/p>\n<\/li>\n

                    • \n

                      For routing messages, handling delivery receipts, scaling throughput, and managing sending identities.<\/p>\n<\/li>\n

                    • \n

                      CRM and CDP systems<\/strong><\/p>\n<\/li>\n

                    • \n

                      To unify profiles, consent states, lifecycle stages, and preference data for Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

                    • \n

                      Analytics and attribution tools<\/strong><\/p>\n<\/li>\n

                    • \n

                      To connect sends to site\/app behavior, conversion events, and retention cohorts.<\/p>\n<\/li>\n

                    • \n

                      Data warehouse and reporting dashboards<\/strong><\/p>\n<\/li>\n

                    • \n

                      For durable event storage, multi-touch analysis, and executive reporting.<\/p>\n<\/li>\n

                    • \n

                      Compliance and governance workflows<\/strong><\/p>\n<\/li>\n

                    • Documentation, approvals, suppression management, and auditing\u2014often a mix of process and tooling.<\/li>\n<\/ul>\n\n\n\n

                      The strongest programs treat the Short Code as part of a marketing operations stack, not a standalone channel.<\/p>\n\n\n\n

                      Metrics Related to Short Code<\/h2>\n\n\n\n

                      To evaluate Short Code performance in Direct & Retention Marketing<\/strong>, track metrics across deliverability, engagement, conversion, and long-term value:<\/p>\n\n\n\n

                        \n
                      • List growth metrics:<\/strong> opt-in rate, source mix (checkout, pop-up, in-store), double opt-in completion (if used).<\/li>\n
                      • Deliverability metrics:<\/strong> send success rate, delivery rate, latency\/time-to-deliver, message error codes.<\/li>\n
                      • Engagement metrics:<\/strong> click-through rate, reply rate, keyword usage rate, HELP rate.<\/li>\n
                      • List health metrics:<\/strong> opt-out rate, complaint signals (where available), invalid numbers, churn by cohort.<\/li>\n
                      • Revenue and ROI metrics:<\/strong> conversion rate, revenue per message, cost per conversion, incremental revenue vs. holdout.<\/li>\n
                      • Retention metrics:<\/strong> repeat purchase rate, time between orders, reactivation rate, customer lifetime value lift.<\/li>\n<\/ul>\n\n\n\n

                        Because SMS Marketing<\/strong> touches both promotional and service messaging, segment reporting by message type to avoid misleading averages.<\/p>\n\n\n\n

                        Future Trends of Short Code<\/h2>\n\n\n\n

                        Short Code usage is evolving alongside broader shifts in messaging and privacy:<\/p>\n\n\n\n

                          \n
                        • Automation and AI-assisted personalization:<\/strong> More programs will generate dynamic content and send-time optimization based on predicted intent, while still requiring strict compliance controls.<\/li>\n
                        • Richer messaging experiences:<\/strong> As channels expand beyond basic SMS (including richer formats where supported), Short Code programs may be complemented by enhanced messaging while keeping SMS as the universal fallback.<\/li>\n
                        • Tighter privacy and consent expectations:<\/strong> Regulators and carriers continue to push clearer disclosures, stronger enforcement, and better consumer controls\u2014raising the bar for governance in Direct & Retention Marketing<\/strong>.<\/li>\n
                        • Identity and deliverability diversification:<\/strong> Many brands will mix sending identities (Short Code, verified toll-free, vetted long codes) based on region, use case, and volume.<\/li>\n
                        • More rigorous measurement:<\/strong> Incrementality testing and modeled attribution will become standard as last-click becomes less reliable.<\/li>\n<\/ul>\n\n\n\n

                          Short Code will remain relevant in SMS Marketing<\/strong> because it supports structured, high-trust programs\u2014especially where speed, scale, and reliability are non-negotiable.<\/p>\n\n\n\n

                          Short Code vs Related Terms<\/h2>\n\n\n\n

                          Understanding what a Short Code is becomes easier when compared to nearby concepts:<\/p>\n\n\n\n

                          Short Code vs Long Code (Standard 10-Digit Numbers)<\/h3>\n\n\n\n

                          A long code is a regular phone number used for messaging. Long codes can be effective for conversational or lower-volume use cases, but they typically have different throughput characteristics and may require specific registration or vetting depending on the market. A Short Code is purpose-built for branded, high-scale programs.<\/p>\n\n\n\n

                          Short Code vs Toll-Free Number<\/h3>\n\n\n\n

                          Toll-free numbers can be used for calls and messaging and are often positioned as a flexible alternative for certain volumes and use cases. A Short Code is usually more visually \u201cbrand-like\u201d in the inbox and is often selected for high-intent subscriptions and large campaigns.<\/p>\n\n\n\n

                          Short Code vs Alphanumeric Sender ID<\/h3>\n\n\n\n

                          In some regions, businesses can send messages from a sender name (not a number). That can be highly branded, but replies may be limited or behave differently by market. Short Code is numeric and commonly supports two-way interaction, keywords, and standard opt-out workflows.<\/p>\n\n\n\n

                          Who Should Learn Short Code<\/h2>\n\n\n\n

                          Short Code knowledge is useful across roles involved in Direct & Retention Marketing<\/strong> and SMS Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • Marketers:<\/strong> to design lifecycle programs, segmentation, and message strategy that drives retention and revenue.<\/li>\n
                          • Analysts:<\/strong> to measure incrementality, list health, and cohort retention outcomes beyond surface-level clicks.<\/li>\n
                          • Agencies and consultants:<\/strong> to build compliant, repeatable programs across multiple clients and industries.<\/li>\n
                          • Business owners and founders:<\/strong> to understand cost, risk, and growth potential before investing in a messaging channel.<\/li>\n
                          • Developers and marketing ops:<\/strong> to integrate data sources, automate triggers, handle webhooks\/events, and maintain consent integrity.<\/li>\n<\/ul>\n\n\n\n

                            Summary of Short Code<\/h2>\n\n\n\n

                            A Short Code<\/strong> is a 5\u20136 digit messaging number used by brands to run opt-in, high-scale SMS Marketing<\/strong> programs. It matters because it supports fast, reliable communication, recognizable branding, and structured keyword-based interactions. In Direct & Retention Marketing<\/strong>, Short Code programs power lifecycle messaging\u2014from welcome flows and promotions to reminders and service updates\u2014helping teams improve retention, revenue, and customer experience with measurable governance and performance controls.<\/p>\n\n\n\n

                            Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            1) What is a Short Code used for in marketing?<\/h3>\n\n\n\n

                            A Short Code is used to send and receive opt-in text messages at scale\u2014common uses include promotions, alerts, two-way support, and keyword-based subscriptions.<\/p>\n\n\n\n

                            2) Is a Short Code required for SMS Marketing?<\/h3>\n\n\n\n

                            No. SMS Marketing<\/strong> can also be run from other sending identities (such as standard numbers or toll-free), but a Short Code is often chosen for high-volume, highly structured programs.<\/p>\n\n\n\n

                            3) How do customers opt in to a Short Code program?<\/h3>\n\n\n\n

                            Customers typically opt in via a checkout checkbox, web form, QR code, or by texting a keyword to the Short Code. The key requirement is clear, verifiable consent.<\/p>\n\n\n\n

                            4) What\u2019s the difference between dedicated and shared Short Code?<\/h3>\n\n\n\n

                            A dedicated Short Code is used by one brand, offering greater control and consistency. A shared Short Code is used by multiple brands, usually separated by keywords, and may involve more constraints.<\/p>\n\n\n\n

                            5) How do you measure Short Code performance beyond clicks?<\/h3>\n\n\n\n

                            Track deliverability, opt-out rate, reply rate, conversions, and incremental lift via holdouts or controlled tests. In Direct & Retention Marketing<\/strong>, retention metrics like repeat purchase rate are often the real goal.<\/p>\n\n\n\n

                            6) What compliance basics should every Short Code program include?<\/h3>\n\n\n\n

                            Clear opt-in disclosures, a working STOP opt-out, a HELP response, reasonable frequency controls, and reliable consent recordkeeping are foundational for sustainable SMS Marketing<\/strong>.<\/p>\n\n\n\n

                            7) Can a Short Code support two-way messaging and customer support?<\/h3>\n\n\n\n

                            Yes. Many Short Code implementations allow replies, keyword routing, and escalation to support teams\u2014useful for service workflows that strengthen retention outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            A **Short Code** is one of the most recognizable sending identities in **SMS Marketing**\u2014the 5\u20136 digit number (for example, 12345) that brands use to send and receive text messages at scale. In **Direct & Retention Marketing**, it plays a practical role: it helps you reach opted-in customers quickly, consistently, and with strong deliverability, especially when timing matters (promotions, alerts, one-time passwords, and service updates).<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8470","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8470"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}