{"id":8463,"date":"2026-03-26T04:15:15","date_gmt":"2026-03-26T04:15:15","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/replenishment-reminder\/"},"modified":"2026-03-26T04:15:15","modified_gmt":"2026-03-26T04:15:15","slug":"replenishment-reminder","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/replenishment-reminder\/","title":{"rendered":"Replenishment Reminder: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

Replenishment Reminder is a lifecycle message designed to prompt a customer to restock a product before they run out. In Direct & Retention Marketing<\/strong>, it\u2019s a high-intent touchpoint because it\u2019s tied to known purchase behavior and expected consumption timing. In SMS Marketing<\/strong>, it\u2019s especially effective: text messages are immediate, personal, and well-suited for time-sensitive nudges like \u201cYou may be due to reorder.\u201d<\/p>\n\n\n\n

Replenishment Reminder campaigns matter because they protect recurring revenue, reduce churn caused by \u201csilent\u201d lapses, and improve customer experience by preventing stockouts. As acquisition costs rise, modern Direct & Retention Marketing<\/strong> strategies lean harder on retention levers\u2014making Replenishment Reminder a foundational tactic for brands selling consumables, supplements, cosmetics, pet supplies, household essentials, and other repeat-use products.<\/p>\n\n\n\n

What Is Replenishment Reminder?<\/h2>\n\n\n\n

A Replenishment Reminder<\/strong> is a targeted reminder sent to a customer when they\u2019re likely running low on a previously purchased item. It\u2019s triggered by timing, usage estimates, subscription status, inventory signals, or customer behavior (like repeat purchase intervals). The goal is simple: encourage a reorder at the moment it\u2019s most helpful and most likely to convert.<\/p>\n\n\n\n

At its core, the concept is \u201cright message, right time, right channel.\u201d In business terms, Replenishment Reminder helps:<\/p>\n\n\n\n

    \n
  • Increase repeat purchase rate and purchase frequency<\/li>\n
  • Recover revenue that would otherwise be lost to forgetfulness or switching<\/li>\n
  • Support customer outcomes (e.g., staying consistent with vitamins or skincare)<\/li>\n<\/ul>\n\n\n\n

    Within Direct & Retention Marketing<\/strong>, Replenishment Reminder sits in the post-purchase lifecycle stage\u2014after the customer has tried the product and before they lapse. In SMS Marketing<\/strong>, it often outperforms email for urgency and response speed, but it must be executed carefully to respect consent and avoid being intrusive.<\/p>\n\n\n\n

    Why Replenishment Reminder Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    Replenishment Reminder is strategically important because it targets customers with proven intent. Unlike broad promotions, it\u2019s driven by first-party data (past orders) and aligns with customer needs. That makes it a powerful lever in Direct & Retention Marketing<\/strong> for both profitability and loyalty.<\/p>\n\n\n\n

    Key business value areas include:<\/p>\n\n\n\n

      \n
    • Higher lifetime value (LTV):<\/strong> Reorders compound over time; even modest improvements in repeat rate can materially lift LTV.<\/li>\n
    • Lower retention costs:<\/strong> It\u2019s usually cheaper to prompt an existing customer than to reacquire them after they lapse.<\/li>\n
    • Better forecasting and inventory health:<\/strong> More predictable reorder behavior helps planning and reduces overstock\/stockouts.<\/li>\n
    • Competitive advantage:<\/strong> Brands that proactively help customers restock feel more reliable, which reduces switching.<\/li>\n<\/ul>\n\n\n\n

      In SMS Marketing<\/strong>, Replenishment Reminder also benefits from immediacy. When the customer is actually running low, a short, clear text can lead to a fast conversion\u2014especially if the checkout experience is frictionless.<\/p>\n\n\n\n

      How Replenishment Reminder Works<\/h2>\n\n\n\n

      In practice, Replenishment Reminder follows a straightforward workflow that can be as simple or advanced as your data allows.<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n Common triggers include:\n – Days since last purchase (e.g., 21 or 30 days after delivery)\n – Expected consumption window (based on SKU size and typical usage)\n – Customer-specific reorder cadence (median interval across prior orders)\n – Subscription events (paused, canceled, skipped shipments)\n – Inventory or delivery confirmation signals (start the clock after delivery, not purchase)<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Decisioning<\/strong>\n The system determines eligibility and timing:\n – Is the customer opted in for SMS Marketing<\/strong>?\n – Did they recently repurchase (avoid duplicates)?\n – Are there open returns, refunds, or support issues (pause reminders)?\n – Which product(s) should be recommended (same SKU, variant, bundle, or alternative)?<\/p>\n<\/li>\n

      3. \n

        Execution \/ Messaging<\/strong>\n The reminder is delivered through an orchestrated sequence:\n – Primary message (e.g., \u201cTime to restock?\u201d)\n – Optional follow-up if no purchase (e.g., 48\u201372 hours later)\n – Channel coordination (SMS + email + push) to avoid overload<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n You measure success through:\n – Conversions attributable to the reminder\n – Incremental lift vs a holdout group\n – Customer experience indicators (opt-outs, complaints)\n – Downstream impact (repeat rate, LTV, churn reduction)<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The best Direct & Retention Marketing<\/strong> programs treat Replenishment Reminder as a lifecycle system, not a one-off campaign.<\/p>\n\n\n\n

        Key Components of Replenishment Reminder<\/h2>\n\n\n\n

        A high-performing Replenishment Reminder program typically includes:<\/p>\n\n\n\n

          \n
        • Product consumption model:<\/strong> Even a simple rule-of-thumb (e.g., \u201c30-day supply\u201d) improves timing.<\/li>\n
        • Clean customer and order data:<\/strong> Accurate order dates, delivery status, SKU mapping, and customer identifiers.<\/li>\n
        • Consent and compliance controls:<\/strong> Explicit opt-in, clear opt-out, message frequency governance\u2014crucial for SMS Marketing<\/strong>.<\/li>\n
        • Segmentation logic:<\/strong> Split by product type, reorder cadence, customer value tier, subscription status, or geography.<\/li>\n
        • Content templates:<\/strong> Short, benefit-led copy with personalization tokens (first name, product name, size).<\/li>\n
        • Offer strategy (optional):<\/strong> Decide when to use incentives\u2014avoid training customers to wait for discounts.<\/li>\n
        • Landing and checkout experience:<\/strong> The reminder should lead to a prefilled cart, one-click reorder, or a clean product page.<\/li>\n
        • Measurement framework:<\/strong> Attribution rules, holdout tests, and consistent reporting.<\/li>\n<\/ul>\n\n\n\n

          Ownership often spans retention marketing, CRM\/lifecycle teams, analytics, and engineering\u2014especially when timing logic becomes SKU- or customer-specific.<\/p>\n\n\n\n

          Types of Replenishment Reminder<\/h2>\n\n\n\n

          \u201cTypes\u201d are less formal categories and more practical approaches used in Direct & Retention Marketing<\/strong>. The most useful distinctions are:<\/p>\n\n\n\n

          1) Time-Based Replenishment Reminder<\/h3>\n\n\n\n

          Uses a fixed delay after purchase or delivery (e.g., day 21, day 28, day 35). It\u2019s easy to implement and works well when consumption is predictable.<\/p>\n\n\n\n

          2) Behavior-Based Replenishment Reminder<\/h3>\n\n\n\n

          Adapts timing based on the customer\u2019s actual reorder patterns, browsing signals, or engagement. This is stronger when reorder intervals vary widely across customers.<\/p>\n\n\n\n

          3) Subscription-Save Replenishment Reminder<\/h3>\n\n\n\n

          Targets customers who canceled, paused, or skipped a subscription with a message that encourages resuming or switching to a flexible cadence.<\/p>\n\n\n\n

          4) Multi-Channel Coordinated Replenishment Reminder<\/h3>\n\n\n\n

          Uses SMS Marketing<\/strong> as the \u201chigh-urgency\u201d touch, supported by email for details and push notifications for app users. Coordination prevents channel fatigue and conflicting offers.<\/p>\n\n\n\n

          Real-World Examples of Replenishment Reminder<\/h2>\n\n\n\n

          Example 1: Skincare Brand (30-Day Product)<\/h3>\n\n\n\n

          A customer buys a 30-day moisturizer. The brand runs a Replenishment Reminder sequence:\n– Day 24 (after delivery): SMS: \u201cRunning low on your moisturizer? Reorder in seconds.\u201d\n– Day 27: Email with tips, usage guidance, and a reorder button\n– Day 30: SMS follow-up only if they didn\u2019t purchase<\/p>\n\n\n\n

          This fits Direct & Retention Marketing<\/strong> because it\u2019s lifecycle-driven, and SMS Marketing<\/strong> provides the timely nudge.<\/p>\n\n\n\n

          Example 2: Pet Supplies (Variable Usage)<\/h3>\n\n\n\n

          A pet food brand estimates usage by bag size and pet weight (or uses historical reorder cadence). The Replenishment Reminder timing adjusts:\n– High-velocity customers get a reminder earlier\n– Slower cadence customers get a later reminder with a \u201cNeed to adjust your schedule?\u201d prompt<\/p>\n\n\n\n

          Outcome: fewer last-minute orders, improved repeat rate, and reduced churn from stockouts.<\/p>\n\n\n\n

          Example 3: Supplements with Subscription Recovery<\/h3>\n\n\n\n

          A customer cancels a subscription after two months. The brand sends:\n– A Replenishment Reminder around the expected run-out date\n– A choice: \u201cRestart subscription\u201d or \u201cOne-time reorder\u201d\n– No discount initially; a small incentive only after continued inactivity<\/p>\n\n\n\n

          This protects margin while supporting retention-focused Direct & Retention Marketing<\/strong> goals.<\/p>\n\n\n\n

          Benefits of Using Replenishment Reminder<\/h2>\n\n\n\n

          A well-timed Replenishment Reminder program can deliver:<\/p>\n\n\n\n

            \n
          • Higher conversion efficiency:<\/strong> You\u2019re messaging customers already familiar with the product.<\/li>\n
          • Increased repeat purchase rate:<\/strong> Timely prompts reduce \u201cforgot to reorder\u201d lapses.<\/li>\n
          • Improved LTV:<\/strong> More consistent repurchase behavior increases customer value.<\/li>\n
          • Better customer experience:<\/strong> Prevents running out, which is often the real pain point.<\/li>\n
          • Operational gains:<\/strong> More predictable reorder patterns help demand planning.<\/li>\n
          • Stronger SMS performance:<\/strong> In SMS Marketing<\/strong>, lifecycle triggers often outperform generic promotional blasts.<\/li>\n<\/ul>\n\n\n\n

            The biggest benefit in Direct & Retention Marketing<\/strong> is compounding: small improvements in retention can outperform many acquisition experiments over time.<\/p>\n\n\n\n

            Challenges of Replenishment Reminder<\/h2>\n\n\n\n

            Replenishment Reminder can also go wrong if the timing, data, or governance isn\u2019t solid.<\/p>\n\n\n\n

              \n
            • Timing errors:<\/strong> Reminding too early feels pushy; too late misses the moment of need.<\/li>\n
            • Data quality issues:<\/strong> Incorrect delivery dates, SKU mismatches, or missing opt-in status can break the experience.<\/li>\n
            • Message fatigue and opt-outs:<\/strong> Over-sending in SMS Marketing<\/strong> increases unsubscribe rates and damages trust.<\/li>\n
            • Attribution ambiguity:<\/strong> Customers may reorder \u201canyway,\u201d so you need incremental measurement.<\/li>\n
            • Offer dependency:<\/strong> Overusing discounts can reduce profitability and train customers to wait.<\/li>\n
            • Edge cases:<\/strong> Returns, customer complaints, product dissatisfaction, or changes in routine can make reminders inappropriate.<\/li>\n<\/ul>\n\n\n\n

              The best Direct & Retention Marketing<\/strong> teams treat these as solvable design constraints and build safeguards.<\/p>\n\n\n\n

              Best Practices for Replenishment Reminder<\/h2>\n\n\n\n

              Use these practices to improve performance while protecting customer trust:<\/p>\n\n\n\n

                \n
              1. \n

                Start with delivery-based timing<\/strong>\n Trigger the clock from delivery confirmation when possible, not purchase date.<\/p>\n<\/li>\n

              2. \n

                Use a two-step sequence, not a barrage<\/strong>\n One primary Replenishment Reminder and one follow-up is often enough for SMS Marketing<\/strong>.<\/p>\n<\/li>\n

              3. \n

                Personalize the \u201cwhy now\u201d<\/strong>\n Mention the product and the expected timing (\u201cabout 4 weeks ago\u201d) rather than generic \u201cBuy again!\u201d<\/p>\n<\/li>\n

              4. \n

                Offer a frictionless reorder<\/strong>\n Preload the cart, default to the last purchased variant, and minimize clicks.<\/p>\n<\/li>\n

              5. \n

                Add suppression rules<\/strong>\n Suppress reminders if the customer:\n – repurchased recently\n – has an unresolved support case\n – opted out or is near frequency caps<\/p>\n<\/li>\n

              6. \n

                Test timing and copy separately<\/strong>\n Timing tests (day 21 vs day 25) and messaging tests (benefit-led vs urgency-led) often reveal different insights.<\/p>\n<\/li>\n

              7. \n

                Measure incrementality with holdouts<\/strong>\n In Direct & Retention Marketing<\/strong>, always ask: \u201cDid the reminder cause the order, or just capture it?\u201d<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                Tools Used for Replenishment Reminder<\/h2>\n\n\n\n

                Replenishment Reminder is enabled by a stack of systems rather than one single tool. Common tool categories include:<\/p>\n\n\n\n

                  \n
                • CRM and customer data platforms (CDP):<\/strong> Unify identities, events, and attributes used for segmentation.<\/li>\n
                • Marketing automation \/ lifecycle orchestration:<\/strong> Build flows, set triggers, manage suppression, and coordinate channels.<\/li>\n
                • SMS Marketing platforms:<\/strong> Manage opt-ins, message delivery, compliance features, and short-link tracking.<\/li>\n
                • Ecommerce platforms and order management systems:<\/strong> Provide SKU data, order history, fulfillment and delivery status.<\/li>\n
                • Analytics tools:<\/strong> Cohort analysis, funnel tracking, attribution models, and holdout measurement.<\/li>\n
                • Business intelligence dashboards:<\/strong> Monitor KPI trends and campaign performance over time.<\/li>\n
                • Customer support systems:<\/strong> Feed signals to suppress messages during sensitive periods.<\/li>\n<\/ul>\n\n\n\n

                  In mature Direct & Retention Marketing<\/strong> programs, tooling emphasis shifts from \u201csending messages\u201d to \u201cmaking better decisions\u201d about who should receive a Replenishment Reminder and when.<\/p>\n\n\n\n

                  Metrics Related to Replenishment Reminder<\/h2>\n\n\n\n

                  Track a mix of performance, customer experience, and financial metrics:<\/p>\n\n\n\n

                    \n
                  • Reorder conversion rate:<\/strong> Orders divided by delivered reminders (separately for SMS and other channels).<\/li>\n
                  • Incremental lift:<\/strong> Difference in reorder rate between reminder group and holdout\/control.<\/li>\n
                  • Time to repurchase:<\/strong> Days from reminder to purchase; also overall repurchase interval changes.<\/li>\n
                  • Revenue per recipient (RPR):<\/strong> Total revenue attributed or incremental divided by recipients.<\/li>\n
                  • Repeat purchase rate:<\/strong> Percent of customers who place a second\/third order within a timeframe.<\/li>\n
                  • Opt-out rate (SMS):<\/strong> Unsubscribes per sends; a critical SMS Marketing<\/strong> health metric.<\/li>\n
                  • Complaint rate \/ deliverability indicators:<\/strong> Flags for compliance and brand risk.<\/li>\n
                  • Margin impact:<\/strong> Incremental profit, not just revenue\u2014especially if incentives are used.<\/li>\n<\/ul>\n\n\n\n

                    For Direct & Retention Marketing<\/strong>, the north star is often incremental profit and LTV uplift, supported by short-term conversion metrics.<\/p>\n\n\n\n

                    Future Trends of Replenishment Reminder<\/h2>\n\n\n\n

                    Replenishment Reminder is evolving quickly as data and automation improve:<\/p>\n\n\n\n

                      \n
                    • AI-driven timing:<\/strong> Models will predict depletion more accurately using customer behavior, seasonality, and product-specific consumption patterns.<\/li>\n
                    • Dynamic personalization:<\/strong> Copy, offers, and product recommendations will adapt to customer value, propensity, and sensitivity to discounts.<\/li>\n
                    • Privacy-first measurement:<\/strong> Expect more reliance on first-party data, aggregated reporting, and experimentation (holdouts) rather than fragile last-click attribution.<\/li>\n
                    • Smarter frequency governance:<\/strong> Cross-channel frequency caps and \u201cmessage budgets\u201d will reduce fatigue across SMS Marketing<\/strong>, email, and push.<\/li>\n
                    • Conversational SMS experiences:<\/strong> Two-way messaging (\u201cWant to reorder the same size?\u201d) can increase conversion while improving customer control.<\/li>\n
                    • Subscription flexibility:<\/strong> More reminders will steer customers to flexible replenishment plans rather than rigid subscriptions, aligning retention with customer autonomy.<\/li>\n<\/ul>\n\n\n\n

                      Overall, Replenishment Reminder will remain a core retention motion inside Direct & Retention Marketing<\/strong>, with smarter decisioning and stronger customer-centric safeguards.<\/p>\n\n\n\n

                      Replenishment Reminder vs Related Terms<\/h2>\n\n\n\n

                      Replenishment Reminder vs Reorder Reminder<\/h3>\n\n\n\n

                      These are often used interchangeably. \u201cReorder reminder\u201d is broader and may be sent anytime. Replenishment Reminder<\/strong> implies a more specific intent: the customer is likely running low based on time or usage.<\/p>\n\n\n\n

                      Replenishment Reminder vs Winback Campaign<\/h3>\n\n\n\n

                      A winback targets lapsed customers who haven\u2019t purchased in a long period and may need reactivation with new value propositions. Replenishment Reminder targets customers before<\/em> they lapse, focusing on continuity and convenience\u2014common in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                      Replenishment Reminder vs Subscription Renewal Notice<\/h3>\n\n\n\n

                      A renewal notice is tied to a contractual or scheduled billing\/shipment event. Replenishment Reminder is more flexible and can apply to one-time purchases, subscriptions that were paused, or variable usage products\u2014often delivered via SMS Marketing<\/strong> for immediacy.<\/p>\n\n\n\n

                      Who Should Learn Replenishment Reminder<\/h2>\n\n\n\n
                        \n
                      • Marketers and lifecycle managers:<\/strong> To design retention flows that improve repeat rate without over-discounting.<\/li>\n
                      • Analysts:<\/strong> To model reorder intervals, set up holdout tests, and quantify incrementality in Direct & Retention Marketing<\/strong>.<\/li>\n
                      • Agencies:<\/strong> To build scalable retention programs for ecommerce and subscription clients, including SMS Marketing<\/strong> playbooks.<\/li>\n
                      • Business owners and founders:<\/strong> To protect recurring revenue and improve LTV with practical, measurable tactics.<\/li>\n
                      • Developers and CRM engineers:<\/strong> To implement event pipelines (delivery, order, subscription events), suppression logic, and personalization reliably.<\/li>\n<\/ul>\n\n\n\n

                        Because it combines messaging, data, and customer experience, Replenishment Reminder is a high-leverage concept across teams.<\/p>\n\n\n\n

                        Summary of Replenishment Reminder<\/h2>\n\n\n\n

                        Replenishment Reminder is a lifecycle tactic that prompts customers to reorder when they\u2019re likely running low on a product. It matters because it improves repeat purchase behavior, reduces churn from forgetfulness, and supports a better customer experience. In Direct & Retention Marketing<\/strong>, it\u2019s a post-purchase retention lever driven by first-party data and timing. In SMS Marketing<\/strong>, Replenishment Reminder is particularly powerful due to immediacy\u2014provided it\u2019s governed by consent, frequency control, and thoughtful personalization.<\/p>\n\n\n\n

                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                        1) What is a Replenishment Reminder?<\/h3>\n\n\n\n

                        A Replenishment Reminder is a targeted message sent near the expected \u201crun-out\u201d time of a previously purchased product to encourage a timely reorder.<\/p>\n\n\n\n

                        2) Is Replenishment Reminder only used in SMS Marketing?<\/h3>\n\n\n\n

                        No. While SMS Marketing<\/strong> is a common channel due to urgency and high visibility, replenishment can also be delivered via email, push notifications, in-app messages, or even direct mail.<\/p>\n\n\n\n

                        3) How do I choose the right timing for a Replenishment Reminder?<\/h3>\n\n\n\n

                        Start with product assumptions (e.g., 30-day supply), trigger from delivery date, then refine using historical reorder intervals and testing (timing holdouts or A\/B tests).<\/p>\n\n\n\n

                        4) Should I include a discount in replenishment messages?<\/h3>\n\n\n\n

                        Not always. Many brands start without incentives to protect margin and add a small offer only for customers who don\u2019t convert after one or two reminders or who are at higher churn risk.<\/p>\n\n\n\n

                        5) How do I prevent annoying customers with too many reminders?<\/h3>\n\n\n\n

                        Use frequency caps, suppression rules (recent repurchase, open support issues), and limit the sequence length. In SMS Marketing<\/strong>, keeping messages minimal and relevant is essential.<\/p>\n\n\n\n

                        6) What products work best for Replenishment Reminder campaigns?<\/h3>\n\n\n\n

                        Consumables and repeat-use items: skincare, supplements, pet supplies, household essentials, coffee, and health products. The clearer the usage cycle, the stronger the fit in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                        7) How do I measure whether replenishment reminders are truly working?<\/h3>\n\n\n\n

                        Use incrementality measurement\u2014ideally a holdout group\u2014to estimate lift beyond what would have happened naturally. Track repeat rate, time to repurchase, and incremental profit, not just last-click revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        Replenishment Reminder is a lifecycle message designed to prompt a customer to restock a product before they run out. In **Direct & Retention Marketing**, it\u2019s a high-intent touchpoint because it\u2019s tied to known purchase behavior and expected consumption timing. In **SMS Marketing**, it\u2019s especially effective: text messages are immediate, personal, and well-suited for time-sensitive nudges like \u201cYou may be due to reorder.\u201d<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8463","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8463"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8463\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}