{"id":8444,"date":"2026-03-26T03:33:13","date_gmt":"2026-03-26T03:33:13","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/keyword-campaign\/"},"modified":"2026-03-26T03:33:13","modified_gmt":"2026-03-26T03:33:13","slug":"keyword-campaign","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/keyword-campaign\/","title":{"rendered":"Keyword Campaign: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

A Keyword Campaign<\/strong> is a structured marketing initiative where a specific word or phrase is used as the customer\u2019s \u201cinput\u201d to start a trackable action\u2014most commonly by texting that keyword to a phone number or short code. In Direct & Retention Marketing<\/strong>, this mechanism is powerful because it turns offline or high-intent moments (a sign, ad, event, packaging, or social post) into measurable, permission-based relationships. In SMS Marketing<\/strong>, a Keyword Campaign often acts as the gateway to opt-in, lead capture, customer support flows, and automated promotional sequences.<\/p>\n\n\n\n

Keyword-driven interactions matter because they reduce friction: customers don\u2019t need to remember a URL, fill out a long form, or navigate an app. A well-designed Keyword Campaign<\/strong> can connect awareness to retention quickly, while creating clean attribution signals and strengthening compliance practices\u2014both essential in modern Direct & Retention Marketing<\/strong> strategy.<\/p>\n\n\n\n

\n\n\n\n

What Is Keyword Campaign?<\/h2>\n\n\n\n

A Keyword Campaign<\/strong> is a campaign built around a designated keyword that customers submit (typically via SMS) to trigger a predefined response or workflow. The keyword is the campaign identifier and intent signal: it tells your system which offer, audience, or journey step the customer is asking for.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Customer sends a keyword<\/strong> (e.g., \u201cJOIN\u201d, \u201cDEALS\u201d, \u201cSTATUS\u201d)<\/li>\n
  • System recognizes the keyword<\/strong><\/li>\n
  • System responds<\/strong> with an automated message and\/or enrolls the customer in a flow<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, a Keyword Campaign<\/strong> is a repeatable way to acquire subscribers, convert prospects, and retain customers with clear measurement. It fits within Direct & Retention Marketing<\/strong> because it emphasizes direct permission, ongoing engagement, and lifecycle value\u2014not just one-time reach.<\/p>\n\n\n\n

    Within SMS Marketing<\/strong>, a Keyword Campaign is often the front door to your texting program. It supports opt-in capture, preference collection, segmentation, customer service routing, and triggered automation.<\/p>\n\n\n\n

    \n\n\n\n

    Why Keyword Campaign Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, the hardest part is frequently not messaging\u2014it\u2019s earning permission and sustaining engagement. A Keyword Campaign<\/strong> addresses that by making opt-in and intent expression easy and immediate.<\/p>\n\n\n\n

    Key reasons it matters:<\/p>\n\n\n\n

      \n
    • Faster list growth with higher intent:<\/strong> People who text a keyword usually have real interest, which can improve downstream conversion rates.<\/li>\n
    • Measurable attribution:<\/strong> A unique keyword per channel, location, or partner makes it easier to see what drove the action.<\/li>\n
    • Lower friction than forms:<\/strong> Especially on mobile, texting a keyword can outperform landing pages when time and attention are scarce.<\/li>\n
    • Competitive advantage through responsiveness:<\/strong> Immediate automated replies and next steps help you win customers when they are ready to act.<\/li>\n
    • Retention leverage:<\/strong> Once someone opts in, SMS Marketing<\/strong> becomes a reliable channel for replenishment reminders, VIP offers, back-in-stock alerts, and service updates.<\/li>\n<\/ul>\n\n\n\n

      A thoughtful Keyword Campaign<\/strong> also supports compliance and trust\u2014central to sustainable Direct & Retention Marketing<\/strong>\u2014because you can design explicit consent language and document when and how subscribers joined.<\/p>\n\n\n\n

      \n\n\n\n

      How Keyword Campaign Works<\/h2>\n\n\n\n

      Although implementations vary, a Keyword Campaign<\/strong> typically operates as a practical workflow:<\/p>\n\n\n\n

        \n
      1. \n

        Input or trigger<\/strong>\n A person sees your call-to-action (CTA) and texts the keyword to your designated number. Common sources include in-store signage, email, social posts, packaging, printed receipts, radio, and events. In SMS Marketing<\/strong>, this moment is the conversion point: unknown audience \u2192 known, permissioned contact.<\/p>\n<\/li>\n

      2. \n

        Analysis or processing<\/strong>\n Your messaging system parses the inbound text, matches it to the keyword configuration, checks compliance rules (e.g., opt-in status), and assigns metadata such as source, location, or campaign ID. Many teams also enrich the record in a CRM, which strengthens Direct & Retention Marketing<\/strong> segmentation later.<\/p>\n<\/li>\n

      3. \n

        Execution or application<\/strong>\n The system sends the appropriate response: a welcome message, a confirmation request (often part of double opt-in), a link, a coupon code, or a question to capture preferences. The subscriber may be enrolled in an automated series (welcome, onboarding, replenishment, win-back).<\/p>\n<\/li>\n

      4. \n

        Output or outcome<\/strong>\n You gain a subscriber, deliver the promised value, and create trackable performance data (opt-in rate, conversion, revenue, churn). Over time, you optimize the Keyword Campaign<\/strong> based on channel performance and lifecycle outcomes.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        \n\n\n\n

        Key Components of Keyword Campaign<\/h2>\n\n\n\n

        A high-performing Keyword Campaign<\/strong> is not only a keyword\u2014it\u2019s an integrated system. Core components include:<\/p>\n\n\n\n

          \n
        • Keyword strategy and naming:<\/strong> Clear, memorable keywords aligned with intent (e.g., \u201cVIP\u201d, \u201cSAVE10\u201d, \u201cTRACK\u201d). Avoid ambiguous terms that users might misspell or confuse.<\/li>\n
        • Number configuration:<\/strong> Dedicated long code, toll-free number, or short code setup, depending on scale and regional requirements.<\/li>\n
        • Compliance and consent language:<\/strong> Opt-in disclosures, help\/stop handling, and documentation. This is foundational for SMS Marketing<\/strong> and responsible Direct & Retention Marketing<\/strong>.<\/li>\n
        • Auto-response content:<\/strong> Immediate replies that deliver value and set expectations (frequency, content type).<\/li>\n
        • Automation and routing:<\/strong> Welcome flows, preference capture, segmentation tags, and routing rules for support-related keywords.<\/li>\n
        • Audience data and CRM integration:<\/strong> Subscriber profiles, source attribution, purchase history, and lifecycle stage.<\/li>\n
        • Measurement framework:<\/strong> Unique keywords per channel, UTM-style tagging (where applicable), and consistent reporting definitions.<\/li>\n
        • Governance and ownership:<\/strong> Clear responsibility across marketing, legal\/compliance, customer support, and analytics.<\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Types of Keyword Campaign<\/h2>\n\n\n\n

          \u201cTypes\u201d are best understood as common approaches and contexts for a Keyword Campaign<\/strong> in SMS Marketing<\/strong> and Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

            \n
          1. \n

            Opt-in acquisition Keyword Campaign<\/strong>\n Designed to grow your subscriber list (e.g., \u201cText DEALS to get 15% off\u201d). The primary KPI is qualified opt-ins.<\/p>\n<\/li>\n

          2. \n

            Offer or promotion Keyword Campaign<\/strong>\n Keyword unlocks a limited-time deal, coupon, or early access. These campaigns emphasize conversion and revenue attribution.<\/p>\n<\/li>\n

          3. \n

            Service and support Keyword Campaign<\/strong>\n Keywords like \u201cORDER\u201d, \u201cSTATUS\u201d, or \u201cHELP\u201d trigger self-service responses or route a conversation to support teams\u2014reducing call volume while improving experience.<\/p>\n<\/li>\n

          4. \n

            Preference and segmentation Keyword Campaign<\/strong>\n Keywords indicate interests (e.g., \u201cMEN\u201d, \u201cWOMEN\u201d, \u201cKIDS\u201d) or categories (\u201cNEW\u201d, \u201cSALE\u201d), enabling targeted Direct & Retention Marketing<\/strong> messaging.<\/p>\n<\/li>\n

          5. \n

            Event or location-based Keyword Campaign<\/strong>\n Unique keywords per store, booth, or city help attribute offline engagement to outcomes.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

            \n\n\n\n

            Real-World Examples of Keyword Campaign<\/h2>\n\n\n\n

            Example 1: Retail in-store opt-in for loyalty growth<\/h3>\n\n\n\n

            A clothing retailer runs a Keyword Campaign<\/strong> on signage near checkout: \u201cText VIP to get member-only drops.\u201d The confirmation flow sets expectations, then a welcome series introduces benefits and a first-purchase incentive. In Direct & Retention Marketing<\/strong>, the long-term value comes from repeat purchase messaging; in SMS Marketing<\/strong>, the immediate win is a rapid, trackable opt-in at point of purchase.<\/p>\n\n\n\n

            Example 2: Restaurant promotion with channel attribution<\/h3>\n\n\n\n

            A restaurant chain uses different keywords for different media: \u201cLUNCH\u201d for flyers, \u201cTACO\u201d for social posts, \u201cLOCAL\u201d for store posters. Each keyword maps to a dedicated offer and is tagged to the same campaign family. This Keyword Campaign<\/strong> design makes it easy to compare channel performance and optimize spend\u2014a practical advantage in Direct & Retention Marketing<\/strong> planning.<\/p>\n\n\n\n

            Example 3: Shipping status and proactive retention<\/h3>\n\n\n\n

            An ecommerce brand uses a service-oriented Keyword Campaign<\/strong>: \u201cText TRACK to get shipping updates.\u201d Customers receive automated updates and can request help if a delivery is delayed. This reduces support load and prevents churn. It\u2019s a retention-first use of SMS Marketing<\/strong> that improves customer experience while protecting revenue.<\/p>\n\n\n\n

            \n\n\n\n

            Benefits of Using Keyword Campaign<\/h2>\n\n\n\n

            A well-implemented Keyword Campaign<\/strong> can deliver benefits across acquisition, conversion, and retention:<\/p>\n\n\n\n

              \n
            • Higher intent engagement:<\/strong> People who initiate via keyword often convert better than passive audiences.<\/li>\n
            • Improved list quality:<\/strong> Keyword-driven opt-ins can reduce low-quality subscriptions and improve long-term performance in Direct & Retention Marketing<\/strong>.<\/li>\n
            • Operational efficiency:<\/strong> Automated replies and routing reduce manual handling for common requests.<\/li>\n
            • Better customer experience:<\/strong> Fast, familiar interactions meet customers where they are\u2014on their phone.<\/li>\n
            • Stronger measurement:<\/strong> Unique keywords enable cleaner attribution, especially for offline-to-online tracking.<\/li>\n
            • Faster experimentation:<\/strong> It\u2019s easy to test new offers, CTAs, and onboarding flows by spinning up a new Keyword Campaign<\/strong> variant.<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              Challenges of Keyword Campaign<\/h2>\n\n\n\n

              Despite its simplicity, a Keyword Campaign<\/strong> can fail without thoughtful design:<\/p>\n\n\n\n

                \n
              • Compliance risk:<\/strong> Consent requirements, disclosure clarity, and unsubscribe handling must be correct. SMS Marketing<\/strong> is highly regulated, and mistakes can be costly.<\/li>\n
              • Keyword ambiguity and errors:<\/strong> Misspellings, autocorrect, and unclear CTAs can reduce opt-in rate. Consider keyword simplicity and tolerance rules where available.<\/li>\n
              • Attribution limits:<\/strong> A keyword indicates the entry point, but multi-touch journeys still require careful measurement design in Direct & Retention Marketing<\/strong>.<\/li>\n
              • Message deliverability and timing:<\/strong> Carrier filtering, throughput limits, and sending at inappropriate times can hurt performance.<\/li>\n
              • Offer mismatch:<\/strong> If the promised value isn\u2019t delivered immediately, trust drops and opt-outs rise.<\/li>\n
              • Data silos:<\/strong> If subscriber data doesn\u2019t sync with CRM or analytics, the Keyword Campaign<\/strong> becomes hard to optimize.<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                Best Practices for Keyword Campaign<\/h2>\n\n\n\n

                To make a Keyword Campaign<\/strong> durable and scalable, prioritize the following:<\/p>\n\n\n\n

                  \n
                • Design the CTA for real-world conditions:<\/strong> Big font, short keyword, clear instructions (\u201cText SAVE to 12345\u201d). Assume the customer has seconds, not minutes.<\/li>\n
                • Deliver value immediately:<\/strong> The first reply should fulfill the promise or clearly guide the next step.<\/li>\n
                • Set expectations up front:<\/strong> Frequency, content type, and how to stop. This improves trust and supports responsible Direct & Retention Marketing<\/strong>.<\/li>\n
                • Use dedicated keywords for attribution:<\/strong> Assign keywords by channel, partner, location, or creative so you can learn and optimize.<\/li>\n
                • Build a strong welcome flow:<\/strong> In SMS Marketing<\/strong>, onboarding is where many programs win or lose. Confirm consent, collect preferences, and guide to a first action.<\/li>\n
                • Segment early:<\/strong> Use keywords or follow-up questions to capture category interest and personalize future messaging.<\/li>\n
                • Monitor opt-outs and complaint signals:<\/strong> Sudden spikes usually indicate misaligned offers, excessive frequency, or unclear consent language.<\/li>\n
                • Test and iterate:<\/strong> A\/B test CTAs, incentives, timing, and follow-up message sequences. Treat each Keyword Campaign<\/strong> as an optimization asset, not a one-off.<\/li>\n<\/ul>\n\n\n\n
                  \n\n\n\n

                  Tools Used for Keyword Campaign<\/h2>\n\n\n\n

                  You don\u2019t need a complex stack to launch, but mature Keyword Campaign<\/strong> programs in SMS Marketing<\/strong> and Direct & Retention Marketing<\/strong> often use:<\/p>\n\n\n\n

                    \n
                  • SMS messaging platforms:<\/strong> To configure keywords, auto-responses, opt-in flows, and compliance behaviors.<\/li>\n
                  • Marketing automation tools:<\/strong> To run lifecycle sequences (welcome, abandon, win-back) and orchestrate cross-channel journeys.<\/li>\n
                  • CRM systems:<\/strong> To unify subscriber profiles with purchase history, support tickets, and segmentation fields.<\/li>\n
                  • Analytics tools:<\/strong> For cohort analysis, funnel reporting, and revenue attribution tied to campaign entry points.<\/li>\n
                  • Reporting dashboards:<\/strong> To standardize KPIs and share results across teams.<\/li>\n
                  • Data pipelines \/ CDP-style workflows (where applicable):<\/strong> To maintain consistent customer identity and event tracking across systems.<\/li>\n<\/ul>\n\n\n\n

                    The best tool choice depends on volume, compliance needs, integration requirements, and how deeply you want to connect the Keyword Campaign<\/strong> to your broader Direct & Retention Marketing<\/strong> strategy.<\/p>\n\n\n\n

                    \n\n\n\n

                    Metrics Related to Keyword Campaign<\/h2>\n\n\n\n

                    Measure a Keyword Campaign<\/strong> beyond \u201chow many texts came in.\u201d Useful metrics include:<\/p>\n\n\n\n

                      \n
                    • Opt-in rate:<\/strong> Opt-ins divided by impressions or exposures (where measurable) for the CTA source.<\/li>\n
                    • Confirmation rate (if double opt-in):<\/strong> Percent who complete confirmation after the first message.<\/li>\n
                    • Subscriber growth by source keyword:<\/strong> Helps identify your best channels and creatives.<\/li>\n
                    • Engagement rate:<\/strong> Reply rate, link clicks (where used), and subsequent actions.<\/li>\n
                    • Conversion rate:<\/strong> Purchases, bookings, sign-ups, or other downstream outcomes tied to the campaign.<\/li>\n
                    • Revenue per subscriber \/ per opt-in:<\/strong> A practical ROI metric for Direct & Retention Marketing<\/strong> decisions.<\/li>\n
                    • Opt-out rate:<\/strong> Often the fastest signal of fatigue or mismatch in SMS Marketing<\/strong>.<\/li>\n
                    • Time-to-first-value:<\/strong> How quickly the user receives the promised benefit after texting the keyword.<\/li>\n
                    • Support deflection (for service keywords):<\/strong> Reduction in calls\/tickets and improved resolution time.<\/li>\n<\/ul>\n\n\n\n
                      \n\n\n\n

                      Future Trends of Keyword Campaign<\/h2>\n\n\n\n

                      The Keyword Campaign<\/strong> is evolving alongside automation, privacy changes, and customer expectations:<\/p>\n\n\n\n

                        \n
                      • AI-assisted personalization:<\/strong> Smarter routing and reply logic based on intent, purchase history, and predicted needs\u2014especially in Direct & Retention Marketing<\/strong> retention flows.<\/li>\n
                      • More conversational experiences:<\/strong> Keywords may increasingly act as the entry to a guided chat rather than a single static reply.<\/li>\n
                      • Privacy-forward measurement:<\/strong> As tracking becomes more constrained, keyword-based attribution (especially offline-to-online) remains valuable, but teams will rely more on first-party data and modeled insights.<\/li>\n
                      • Deeper lifecycle integration:<\/strong> Expect tighter coupling between SMS Marketing<\/strong>, email, loyalty, and on-site personalization so a Keyword Campaign<\/strong> triggers coordinated journeys.<\/li>\n
                      • Preference and consent sophistication:<\/strong> Better tooling and processes to manage consent, message categories, and user-controlled frequency will become standard.<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        Keyword Campaign vs Related Terms<\/h2>\n\n\n\n

                        Keyword Campaign vs SMS opt-in campaign<\/strong>\nAn SMS opt-in campaign is the broader initiative to gain texting permission. A Keyword Campaign<\/strong> is a specific opt-in (or trigger) method using a keyword as the user action. Many opt-in campaigns use keywords, but you can also opt in via QR codes, web forms, or checkout consent.<\/p>\n\n\n\n

                        Keyword Campaign vs PPC keyword campaign<\/strong>\nA PPC keyword campaign targets search queries in paid advertising platforms. A Keyword Campaign<\/strong> in this article refers to customer-entered keywords\u2014most often in SMS Marketing<\/strong>\u2014that trigger workflows. They share the \u201ckeyword\u201d concept but operate in different channels and measurement systems.<\/p>\n\n\n\n

                        Keyword Campaign vs short code campaign<\/strong>\nA short code campaign describes using a short code number for texting at scale. A Keyword Campaign<\/strong> is about the keyword logic and tracking; it can run on a short code, toll-free, or other messaging number types depending on requirements.<\/p>\n\n\n\n

                        \n\n\n\n

                        Who Should Learn Keyword Campaign<\/h2>\n\n\n\n
                          \n
                        • Marketers:<\/strong> To build scalable acquisition and lifecycle programs that strengthen Direct & Retention Marketing<\/strong> outcomes.<\/li>\n
                        • Analysts:<\/strong> To improve attribution, cohort reporting, and experimentation design using keyword-level source data.<\/li>\n
                        • Agencies:<\/strong> To deliver measurable omnichannel campaigns that connect offline creatives to SMS Marketing<\/strong> lists and revenue.<\/li>\n
                        • Business owners and founders:<\/strong> To create simple, high-ROI growth loops and improve retention without heavy tech overhead.<\/li>\n
                        • Developers:<\/strong> To implement integrations, automate flows, and ensure data quality and compliance across systems supporting the Keyword Campaign<\/strong>.<\/li>\n<\/ul>\n\n\n\n
                          \n\n\n\n

                          Summary of Keyword Campaign<\/h2>\n\n\n\n

                          A Keyword Campaign<\/strong> uses a customer-submitted keyword\u2014typically via text message\u2014to trigger a tracked response or automated workflow. It\u2019s a practical, scalable tactic within Direct & Retention Marketing<\/strong> because it captures high-intent opt-ins, improves attribution, and supports ongoing lifecycle communication. In SMS Marketing<\/strong>, it often serves as the entry point to welcome flows, promotions, service automation, and segmentation, turning real-world attention into measurable, permission-based growth.<\/p>\n\n\n\n

                          \n\n\n\n

                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                          1) What is a Keyword Campaign and when should I use it?<\/h3>\n\n\n\n

                          A Keyword Campaign<\/strong> is used when you want customers to initiate an action by sending a specific keyword\u2014most often to opt in, claim an offer, or start a service flow. It\u2019s ideal for offline touchpoints, events, packaging, and any scenario where typing a URL is unlikely.<\/p>\n\n\n\n

                          2) How do I choose a good keyword for SMS Marketing?<\/h3>\n\n\n\n

                          Pick a keyword that is short, easy to spell, and clearly tied to the value promised (e.g., \u201cDEAL\u201d, \u201cVIP\u201d, \u201cTRACK\u201d). Avoid slang, long words, and anything easily confused. In SMS Marketing<\/strong>, clarity beats cleverness.<\/p>\n\n\n\n

                          3) Do I need a different keyword for each channel?<\/h3>\n\n\n\n

                          Not always, but using unique keywords per channel or location improves attribution and optimization in Direct & Retention Marketing<\/strong>. If operations must stay simple, start with one keyword and expand once you can act on the insights.<\/p>\n\n\n\n

                          4) How fast should the first reply be after someone texts the keyword?<\/h3>\n\n\n\n

                          Immediately. The first response should arrive within seconds and deliver the promised value or the next step (such as confirming opt-in). Delays reduce trust and can increase opt-outs.<\/p>\n\n\n\n

                          5) Can a Keyword Campaign help with retention, not just acquisition?<\/h3>\n\n\n\n

                          Yes. Beyond opt-in growth, a Keyword Campaign<\/strong> can trigger reorder reminders, account updates, loyalty benefits, and support automation\u2014key retention levers in Direct & Retention Marketing<\/strong> and SMS Marketing<\/strong>.<\/p>\n\n\n\n

                          6) What are the biggest compliance considerations?<\/h3>\n\n\n\n

                          You must clearly capture consent, provide transparent disclosures, and support standard commands like STOP and HELP. Also maintain records of opt-in source and timing, and ensure your messaging frequency matches what you promised.<\/p>\n\n\n\n

                          7) How do I measure ROI for a Keyword Campaign?<\/h3>\n\n\n\n

                          Track opt-ins by keyword, downstream conversions, revenue per subscriber, and churn indicators like opt-out rate. Tie the entry keyword to customer profiles in your CRM so you can measure lifetime value and not just immediate sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

                          A **Keyword Campaign** is a structured marketing initiative where a specific word or phrase is used as the customer\u2019s \u201cinput\u201d to start a trackable action\u2014most commonly by texting that keyword to a phone number or short code. In **Direct & Retention Marketing**, this mechanism is powerful because it turns offline or high-intent moments (a sign, ad, event, packaging, or social post) into measurable, permission-based relationships. In **SMS Marketing**, a Keyword Campaign often acts as the gateway to opt-in, lead capture, customer support flows, and automated promotional sequences.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8444","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8444"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8444\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}