{"id":8423,"date":"2026-03-26T02:46:40","date_gmt":"2026-03-26T02:46:40","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/birthday-sms\/"},"modified":"2026-03-26T02:46:40","modified_gmt":"2026-03-26T02:46:40","slug":"birthday-sms","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/birthday-sms\/","title":{"rendered":"Birthday SMS: What It Is, Key Features, Benefits, Use Cases, and How It Fits in SMS Marketing"},"content":{"rendered":"\n

Birthday SMS is a targeted text message sent to a customer around their birthday to recognize the occasion and prompt a meaningful next action\u2014such as redeeming an offer, visiting a store, or simply feeling valued. In Direct & Retention Marketing<\/strong>, it\u2019s a classic lifecycle touchpoint that converts a personal moment into a measurable, brand-building interaction. In SMS Marketing<\/strong>, it stands out because text messages are immediate, high-attention, and naturally suited to short, celebratory content.<\/p>\n\n\n\n

Birthday SMS matters today because acquisition costs are high and inboxes are crowded. A well-timed birthday message leverages first-party data, feels personal without being intrusive, and can produce reliable incremental revenue when it\u2019s designed and measured properly. Done well, it\u2019s not just a \u201cnice gesture\u201d\u2014it\u2019s a repeatable retention lever.<\/p>\n\n\n\n

1) What Is Birthday SMS?<\/h2>\n\n\n\n

Birthday SMS<\/strong> is an automated or semi-automated SMS sent to a customer on (or near) their birthday, typically using stored profile data (date of birth) and an agreed communication preference (SMS opt-in). The core concept is simple: acknowledge the customer at a personally relevant moment and present a clear, low-friction next step.<\/p>\n\n\n\n

From a business perspective, Birthday SMS sits at the intersection of:\n– Customer relationship management<\/strong> (capturing and maintaining birthday data),\n– Lifecycle strategy<\/strong> (deciding the message timing and offer),\n– SMS Marketing<\/strong> execution (deliverability, compliance, copy, and tracking),\n– Direct & Retention Marketing<\/strong> measurement (incrementality, repeat purchase, and churn reduction).<\/p>\n\n\n\n

Unlike broad promotional blasts, Birthday SMS is event-based. It\u2019s triggered by a customer attribute (birthday) rather than a calendar campaign, which makes it feel more \u201cearned\u201d and less like spam\u2014when consent and relevance are handled correctly.<\/p>\n\n\n\n

2) Why Birthday SMS Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, birthday outreach is valuable because it targets existing customers with known preferences and proven purchase behavior. That usually means higher conversion potential than cold audiences, and better efficiency than always-on discounting.<\/p>\n\n\n\n

Key outcomes Birthday SMS can influence:\n– Repeat purchase rate:<\/strong> customers are nudged to buy again at a moment of goodwill.\n– Reactivation:<\/strong> lapsed customers may return when given a time-bound reason.\n– Loyalty and brand affinity:<\/strong> recognition can deepen emotional connection, even without a discount.\n– Customer lifetime value (LTV):<\/strong> improved retention and frequency can compound over time.<\/p>\n\n\n\n

Competitive advantage comes from execution details\u2014timing, segmentation, and measurement. Many brands send generic birthday texts; fewer build a thoughtful Birthday SMS program that aligns with margin goals, customer tiers, and real incremental lift.<\/p>\n\n\n\n

3) How Birthday SMS Works<\/h2>\n\n\n\n

A Birthday SMS program is straightforward operationally, but the best results come from disciplined workflow design:<\/p>\n\n\n\n

1) Input \/ Trigger<\/strong>\n – Customer date of birth (or birthday month\/day) and an active SMS opt-in.\n – Optional inputs: loyalty tier, last purchase date, preferred store, product interests, region\/time zone.<\/p>\n\n\n\n

2) Processing \/ Decisioning<\/strong>\n – Eligibility rules (e.g., \u201cmust be opted in,\u201d \u201cmust not have opted out,\u201d \u201cexclude customers who redeemed a birthday offer in the last 12 months\u201d).\n – Segmentation (VIP vs. standard; active vs. lapsed; high vs. low margin sensitivity).\n – Offer logic (no offer, fixed amount, percentage, gift, points bonus, free shipping) and guardrails (minimum order value, exclusions).<\/p>\n\n\n\n

3) Execution<\/strong>\n – Message composition: concise greeting, value statement, and a single clear call-to-action.\n – Delivery window: on the birthday, a few days before, or a \u201cbirthday month\u201d approach.\n – Tracking setup: short links with parameters, unique codes, or account-level redemption.<\/p>\n\n\n\n

4) Output \/ Outcome<\/strong>\n – Measured engagement (deliveries, clicks, replies) and business results (redemptions, purchases, incremental revenue).\n – Feedback signals (opt-outs, complaints, support tickets) to refine future sends.<\/p>\n\n\n\n

In SMS Marketing<\/strong>, this is typically automated via a lifecycle flow, but it still needs ongoing governance to prevent data drift and compliance mistakes.<\/p>\n\n\n\n

4) Key Components of Birthday SMS<\/h2>\n\n\n\n

A reliable Birthday SMS setup usually includes:<\/p>\n\n\n\n

    \n
  • Data collection and storage<\/strong><\/li>\n
  • Date of birth captured via sign-up forms, loyalty enrollment, checkout, or preference centers.<\/li>\n
  • \n

    Clear explanation of why the data is requested and how it will be used.<\/p>\n<\/li>\n

  • \n

    Consent and compliance controls<\/strong><\/p>\n<\/li>\n

  • Verified SMS opt-in status, opt-out handling, message frequency policies, and regional rules.<\/li>\n
  • \n

    Suppression lists to prevent messaging customers who opted out or are otherwise ineligible.<\/p>\n<\/li>\n

  • \n

    Audience segmentation<\/strong><\/p>\n<\/li>\n

  • Lifecycle stage (new, active, lapsed), customer value, and product\/category interest.<\/li>\n
  • \n

    Geography\/time zone to avoid sending at inappropriate hours.<\/p>\n<\/li>\n

  • \n

    Offer and creative framework<\/strong><\/p>\n<\/li>\n

  • A consistent brand voice and a small set of approved templates.<\/li>\n
  • \n

    A plan for when to use incentives and when to avoid training customers to wait for discounts.<\/p>\n<\/li>\n

  • \n

    Measurement and attribution<\/strong><\/p>\n<\/li>\n

  • Unique codes, tracked links, or account-level tagging to connect Birthday SMS engagement to outcomes.<\/li>\n
  • \n

    A test-and-control approach when feasible to estimate incrementality.<\/p>\n<\/li>\n

  • \n

    Ownership and governance<\/strong><\/p>\n<\/li>\n

  • Clear responsibilities across marketing ops, CRM, analytics, and customer support.<\/li>\n
  • QA checklists and change logs for message templates and automation rules.<\/li>\n<\/ul>\n\n\n\n

    These components connect Direct & Retention Marketing<\/strong> strategy to day-to-day SMS Marketing<\/strong> execution.<\/p>\n\n\n\n

    5) Types of Birthday SMS<\/h2>\n\n\n\n

    Birthday SMS doesn\u2019t have rigid \u201cofficial\u201d types, but in practice most programs fall into a few useful approaches:<\/p>\n\n\n\n

    1) Offer-based Birthday SMS<\/strong>\n – Includes a discount, gift, free item, bonus points, or free shipping.\n – Best when you can protect margins with minimum spend, exclusions, or tiering.<\/p>\n\n\n\n

    2) Non-incentive Birthday SMS<\/strong>\n – Pure celebration, sometimes paired with content (e.g., \u201ctreat yourself\u201d product picks).\n – Best for premium brands or when discounting harms positioning.<\/p>\n\n\n\n

    3) Birthday window strategies<\/strong>\n – Day-of<\/strong>: most personal, highest relevance.\n – Pre-birthday<\/strong>: helps plan (appointments, reservations, gifting).\n – Birthday week\/month<\/strong>: increases redemption chance but can reduce urgency.<\/p>\n\n\n\n

    4) Tiered\/VIP Birthday SMS<\/strong>\n – Higher-value customers receive stronger perks or early access.\n – Aligns retention investment with customer value.<\/p>\n\n\n\n

    5) Multi-touch birthday flows<\/strong>\n – A reminder message if the offer wasn\u2019t redeemed (with strict frequency caps).\n – Works well in Direct & Retention Marketing<\/strong> when carefully paced.<\/p>\n\n\n\n

    6) Real-World Examples of Birthday SMS<\/h2>\n\n\n\n

    Example 1: E-commerce apparel brand (offer-based, tiered)<\/strong>\n– Setup: customers provide birthday during loyalty sign-up; VIP status stored in CRM.\n– Execution: VIPs get \u201c$20 birthday credit, expires in 7 days\u201d; standard customers get \u201c15% off, expires in 5 days.\u201d\n– Measurement: unique promo codes per segment; incremental lift estimated via a holdout group.\n– Why it works: it\u2019s aligned with Direct & Retention Marketing<\/strong> value tiers and uses SMS Marketing<\/strong> for immediacy.<\/p>\n\n\n\n

    Example 2: Local restaurant group (pre-birthday + reservation CTA)<\/strong>\n– Setup: birthday collected during Wi-Fi sign-in and SMS opt-in; store location preference captured.\n– Execution: message sent 3 days before birthday: \u201cCelebrate with a dessert on us\u2014book your table.\u201d\n– Measurement: tracked reservation link; redemption at POS.\n– Why it works: pre-birthday timing helps planning; SMS is ideal for quick action.<\/p>\n\n\n\n

    Example 3: Subscription business (non-incentive + loyalty reinforcement)<\/strong>\n– Setup: birthday in account profile; churn risk score in analytics.\n– Execution: low churn-risk customers get a simple greeting; higher churn-risk customers get a \u201cbonus month add-on\u201d or \u201cupgrade perk.\u201d\n– Measurement: renewal rate and downgrade\/upgrade behavior tracked over the next billing cycle.\n– Why it works: Birthday SMS becomes a targeted retention intervention within SMS Marketing<\/strong>, not a blanket discount.<\/p>\n\n\n\n

    7) Benefits of Using Birthday SMS<\/h2>\n\n\n\n

    When implemented thoughtfully, Birthday SMS can deliver:<\/p>\n\n\n\n

      \n
    • Higher engagement than generic promos<\/strong><\/li>\n
    • \n

      Birthday messages are inherently relevant, improving the odds of opens\/reads and clicks.<\/p>\n<\/li>\n

    • \n

      Efficient retention revenue<\/strong><\/p>\n<\/li>\n

    • \n

      You\u2019re targeting known customers, which often lowers cost per purchase compared to acquisition channels.<\/p>\n<\/li>\n

    • \n

      Better customer experience<\/strong><\/p>\n<\/li>\n

    • \n

      Recognition builds goodwill; even a small gesture can improve brand perception.<\/p>\n<\/li>\n

    • \n

      Operational leverage<\/strong><\/p>\n<\/li>\n

    • \n

      Once automated, Birthday SMS runs with minimal ongoing effort, freeing teams to focus on testing and optimization.<\/p>\n<\/li>\n

    • \n

      Stronger first-party data strategy<\/strong><\/p>\n<\/li>\n

    • Capturing birthdays (with clear consent) supports broader Direct & Retention Marketing<\/strong> personalization beyond SMS.<\/li>\n<\/ul>\n\n\n\n

      8) Challenges of Birthday SMS<\/h2>\n\n\n\n

      Birthday SMS can underperform\u2014or create risk\u2014if these issues aren\u2019t addressed:<\/p>\n\n\n\n

        \n
      • Data quality problems<\/strong><\/li>\n
      • \n

        Missing birthdays, incorrect dates, default placeholders, or inconsistent formats can cause mistimed messages.<\/p>\n<\/li>\n

      • \n

        Consent and compliance risk<\/strong><\/p>\n<\/li>\n

      • \n

        SMS is regulated and sensitive; sending without proper opt-in or missing opt-out handling can create legal and brand exposure.<\/p>\n<\/li>\n

      • \n

        Offer profitability<\/strong><\/p>\n<\/li>\n

      • \n

        Over-discounting can reduce margins, especially if customers would have purchased anyway.<\/p>\n<\/li>\n

      • \n

        Attribution noise<\/strong><\/p>\n<\/li>\n

      • \n

        Customers may redeem in-store, buy later, or convert via another channel, making direct credit tricky.<\/p>\n<\/li>\n

      • \n

        Message fatigue<\/strong><\/p>\n<\/li>\n

      • If you add reminders or stack birthday with other campaigns, opt-outs can rise.<\/li>\n<\/ul>\n\n\n\n

        In SMS Marketing<\/strong>, these risks are manageable, but only with strong governance and measurement discipline.<\/p>\n\n\n\n

        9) Best Practices for Birthday SMS<\/h2>\n\n\n\n

        Use these practices to improve performance while protecting trust:<\/p>\n\n\n\n

          \n
        • Collect birthdays transparently<\/strong><\/li>\n
        • \n

          Explain the benefit (\u201cWe\u2019ll send a birthday treat\u201d) and allow customers to opt out of birthday messaging while staying subscribed.<\/p>\n<\/li>\n

        • \n

          Design for one clear action<\/strong><\/p>\n<\/li>\n

        • \n

          Keep copy short; use one CTA (shop, book, redeem, reply).<\/p>\n<\/li>\n

        • \n

          Choose timing based on the business<\/strong><\/p>\n<\/li>\n

        • \n

          Services often benefit from pre-birthday; retail can perform well day-of; consider time zones.<\/p>\n<\/li>\n

        • \n

          Protect margins with smart rules<\/strong><\/p>\n<\/li>\n

        • \n

          Minimum order value, exclusions, tiering, and shorter expiry windows can reduce unnecessary discounting.<\/p>\n<\/li>\n

        • \n

          Personalize lightly but meaningfully<\/strong><\/p>\n<\/li>\n

        • \n

          First name, location, or loyalty tier is usually enough. Avoid overly sensitive personalization that feels invasive.<\/p>\n<\/li>\n

        • \n

          Set frequency caps and suppressions<\/strong><\/p>\n<\/li>\n

        • \n

          Prevent collisions with other high-volume sends; avoid multiple reminders unless justified.<\/p>\n<\/li>\n

        • \n

          Test and measure incrementality<\/strong><\/p>\n<\/li>\n

        • \n

          Use holdouts, A\/B tests (offer vs. no offer), and segment-level analysis to learn what truly drives lift.<\/p>\n<\/li>\n

        • \n

          Operational QA<\/strong><\/p>\n<\/li>\n

        • Validate date logic (leap years, time zones), code generation, link tracking, and opt-out flows before launch.<\/li>\n<\/ul>\n\n\n\n

          These practices keep Birthday SMS aligned with Direct & Retention Marketing<\/strong> goals and SMS Marketing<\/strong> expectations.<\/p>\n\n\n\n

          10) Tools Used for Birthday SMS<\/h2>\n\n\n\n

          Birthday SMS is enabled by a stack rather than a single tool. Common tool categories include:<\/p>\n\n\n\n

            \n
          • CRM systems<\/strong><\/li>\n
          • \n

            Store customer profiles, birthday attributes, consent status, and segmentation fields.<\/p>\n<\/li>\n

          • \n

            SMS Marketing automation platforms<\/strong><\/p>\n<\/li>\n

          • \n

            Build lifecycle flows, handle opt-outs, manage templates, and schedule sends based on date triggers.<\/p>\n<\/li>\n

          • \n

            Customer data platforms (CDPs) or data pipelines<\/strong><\/p>\n<\/li>\n

          • \n

            Unify data from web, app, POS, and support systems; enforce identity resolution and data quality checks.<\/p>\n<\/li>\n

          • \n

            Analytics tools<\/strong><\/p>\n<\/li>\n

          • \n

            Measure conversions, cohort retention, and incremental impact; support A\/B testing and holdout analysis.<\/p>\n<\/li>\n

          • \n

            Reporting dashboards<\/strong><\/p>\n<\/li>\n

          • \n

            Provide daily monitoring for deliverability, opt-outs, revenue attribution, and segment performance.<\/p>\n<\/li>\n

          • \n

            Governance and privacy workflows<\/strong><\/p>\n<\/li>\n

          • Consent logs, suppression list management, and data retention controls\u2014crucial for responsible Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

            11) Metrics Related to Birthday SMS<\/h2>\n\n\n\n

            A strong measurement plan includes engagement, business impact, and risk metrics:<\/p>\n\n\n\n

              \n
            • Deliverability metrics<\/strong><\/li>\n
            • \n

              Delivery rate, message failure rate, and send volume trends (to catch carrier filtering issues).<\/p>\n<\/li>\n

            • \n

              Engagement metrics<\/strong><\/p>\n<\/li>\n

            • \n

              Click-through rate (CTR) on tracked links, reply rate (if two-way), and time-to-click.<\/p>\n<\/li>\n

            • \n

              Conversion and revenue metrics<\/strong><\/p>\n<\/li>\n

            • \n

              Redemption rate (code usage), purchase conversion rate, revenue per recipient, average order value (AOV), and margin per redemption.<\/p>\n<\/li>\n

            • \n

              Incrementality metrics<\/strong><\/p>\n<\/li>\n

            • \n

              Lift vs. holdout group, incremental revenue per recipient, and cannibalization signals (discount used by customers who would have purchased anyway).<\/p>\n<\/li>\n

            • \n

              Customer health metrics<\/strong><\/p>\n<\/li>\n

            • \n

              Repeat purchase rate, 30\/60\/90-day retention after birthday, churn rate (for subscriptions), and LTV uplift.<\/p>\n<\/li>\n

            • \n

              Risk and experience metrics<\/strong><\/p>\n<\/li>\n

            • Opt-out rate, complaint rate (where available), support contact rate, and unsubscribe reasons.<\/li>\n<\/ul>\n\n\n\n

              Tracking these keeps Birthday SMS accountable within SMS Marketing<\/strong> and aligned with Direct & Retention Marketing<\/strong> outcomes.<\/p>\n\n\n\n

              12) Future Trends of Birthday SMS<\/h2>\n\n\n\n

              Birthday SMS is evolving as personalization, privacy, and automation mature:<\/p>\n\n\n\n

                \n
              • More \u201czero-party\u201d data collection<\/strong><\/li>\n
              • \n

                Preference centers will gather birthdays alongside interests and channel choices to improve relevance and consent clarity.<\/p>\n<\/li>\n

              • \n

                AI-assisted personalization (with guardrails)<\/strong><\/p>\n<\/li>\n

              • \n

                AI can suggest copy variants and predict which segments need incentives, but brands will need strict compliance, tone, and bias controls.<\/p>\n<\/li>\n

              • \n

                Smarter decisioning and suppression<\/strong><\/p>\n<\/li>\n

              • \n

                Automation will better coordinate SMS with email, push, and paid retargeting to avoid over-messaging while maximizing lift.<\/p>\n<\/li>\n

              • \n

                Richer messaging experiences<\/strong><\/p>\n<\/li>\n

              • \n

                As richer mobile messaging options expand, birthday outreach may include more interactive experiences\u2014while SMS remains the universal baseline.<\/p>\n<\/li>\n

              • \n

                Tighter privacy expectations<\/strong><\/p>\n<\/li>\n

              • Customers will demand clearer explanations for data use; Direct & Retention Marketing<\/strong> teams will need stronger governance and transparent value exchange.<\/li>\n<\/ul>\n\n\n\n

                13) Birthday SMS vs Related Terms<\/h2>\n\n\n\n

                Birthday SMS vs Promotional SMS<\/strong>\n– Promotional SMS is typically a broad campaign to many subscribers (e.g., weekend sale).\n– Birthday SMS is lifecycle-triggered and personalized to an individual\u2019s date, making it more contextual within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                Birthday SMS vs Anniversary SMS<\/strong>\n– Anniversary messages mark a relationship milestone (first purchase, signup date, membership anniversary).\n– Birthday SMS is tied to the customer\u2019s personal event. Anniversary SMS is tied to the brand-customer relationship timeline.<\/p>\n\n\n\n

                Birthday SMS vs Loyalty Rewards Message<\/strong>\n– Loyalty messages are often transactional (points balance, tier status, reward available).\n– Birthday SMS may include loyalty rewards, but its primary purpose is celebration and re-engagement, delivered via SMS Marketing<\/strong> as a moment-based touchpoint.<\/p>\n\n\n\n

                14) Who Should Learn Birthday SMS<\/h2>\n\n\n\n
                  \n
                • Marketers and CRM managers:<\/strong> to build lifecycle programs that increase retention without over-discounting.<\/li>\n
                • Analysts:<\/strong> to design incrementality tests, segment strategies, and profitability models.<\/li>\n
                • Agencies:<\/strong> to implement scalable retention playbooks across clients while maintaining compliance.<\/li>\n
                • Business owners and founders:<\/strong> to create predictable repeat revenue and improve customer experience with minimal ongoing effort.<\/li>\n
                • Developers and marketing ops:<\/strong> to integrate data sources, enforce consent logic, and ensure accurate triggering in SMS Marketing<\/strong> systems.<\/li>\n<\/ul>\n\n\n\n

                  Understanding Birthday SMS helps teams execute more disciplined Direct & Retention Marketing<\/strong> programs.<\/p>\n\n\n\n

                  15) Summary of Birthday SMS<\/h2>\n\n\n\n

                  Birthday SMS<\/strong> is a lifecycle-triggered text message sent around a customer\u2019s birthday to celebrate them and drive a relevant action. It matters because it can improve retention, reactivate lapsed customers, and strengthen loyalty with relatively low operational effort. Within Direct & Retention Marketing<\/strong>, it\u2019s a high-signal touchpoint that benefits from segmentation, offer strategy, and incrementality testing. Within SMS Marketing<\/strong>, it requires careful consent handling, deliverability monitoring, and clean measurement to protect trust while generating measurable results.<\/p>\n\n\n\n

                  16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                  1) What makes Birthday SMS different from a regular discount text?<\/h3>\n\n\n\n

                  Birthday SMS is triggered by a customer\u2019s birthday and is meant to feel personal and timely. A regular discount text is usually a mass promotion based on a marketing calendar rather than an individual lifecycle event.<\/p>\n\n\n\n

                  2) When should I send a Birthday SMS: before, on, or after the birthday?<\/h3>\n\n\n\n

                  It depends on the purchase cycle. Services and reservations often perform best 2\u20137 days before; retail can work well on the day-of; a short \u201cbirthday week\u201d window can increase redemption but may reduce urgency.<\/p>\n\n\n\n

                  3) Do I need to offer a discount in Birthday SMS?<\/h3>\n\n\n\n

                  No. A non-incentive Birthday SMS can still build goodwill, especially for premium brands. If you do offer incentives, use tiering and guardrails (minimum spend, exclusions) to protect margins.<\/p>\n\n\n\n

                  4) How do I measure ROI for Birthday SMS in Direct & Retention Marketing?<\/h3>\n\n\n\n

                  Track redemptions and purchases from unique codes or tracked links, then estimate incrementality with a holdout group or A\/B test (offer vs. no offer). Include margin, not just revenue, when evaluating ROI.<\/p>\n\n\n\n

                  5) What consent rules should I follow for SMS Marketing birthday messages?<\/h3>\n\n\n\n

                  Only send Birthday SMS to people who have explicitly opted into SMS, and always include a working opt-out mechanism. Also respect local regulations, quiet hours, and your own frequency policies.<\/p>\n\n\n\n

                  6) What if customers enter a fake birthday to get an offer?<\/h3>\n\n\n\n

                  This is common. Reduce abuse by limiting redemption frequency (once per 12 months), requiring account verification, applying minimum purchase thresholds, and monitoring unusual redemption patterns.<\/p>\n\n\n\n

                  7) How many reminder messages should I send if the birthday offer isn\u2019t used?<\/h3>\n\n\n\n

                  Often zero or one reminder is enough. If you add reminders, set strict frequency caps and suppress customers who recently received other promotions to avoid opt-outs and fatigue in SMS Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Birthday SMS is a targeted text message sent to a customer around their birthday to recognize the occasion and prompt a meaningful next action\u2014such as redeeming an offer, visiting a store, or simply feeling valued. In **Direct & Retention Marketing**, it\u2019s a classic lifecycle touchpoint that converts a personal moment into a measurable, brand-building interaction. In **SMS Marketing**, it stands out because text messages are immediate, high-attention, and naturally suited to short, celebratory content.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1897],"tags":[],"class_list":["post-8423","post","type-post","status-publish","format-standard","hentry","category-sms-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8423"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8423\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}