{"id":8360,"date":"2026-03-26T00:29:16","date_gmt":"2026-03-26T00:29:16","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/referral-leaderboard\/"},"modified":"2026-03-26T00:29:16","modified_gmt":"2026-03-26T00:29:16","slug":"referral-leaderboard","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/referral-leaderboard\/","title":{"rendered":"Referral Leaderboard: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Referral Marketing"},"content":{"rendered":"\n

A Referral Leaderboard<\/strong> is a ranking system that shows who is generating the most valuable referrals in a program\u2014typically customers, creators, affiliates, partners, or employees. In Direct & Retention Marketing<\/strong>, it\u2019s used to motivate existing audiences to take repeat actions (share, invite, advocate) by making progress visible and rewarding top performance. Within Referral Marketing<\/strong>, the Referral Leaderboard becomes a behavioral lever: it turns a passive \u201cshare this link\u201d prompt into an ongoing challenge that can lift participation, repeat engagement, and customer lifetime value.<\/p>\n\n\n\n

Referral programs are often built on incentives, but incentives alone don\u2019t guarantee momentum. A Referral Leaderboard matters because it adds social proof, status, and competition<\/strong>\u2014drivers that can be as powerful as discounts or credits. When implemented carefully, it improves referral velocity while helping retention teams keep advocates engaged long after initial sign-up.<\/p>\n\n\n\n

What Is Referral Leaderboard?<\/h2>\n\n\n\n

A Referral Leaderboard<\/strong> is a structured view (public, semi-public, or private) that ranks participants based on referral performance over a defined period. Performance can mean different things depending on the business model\u2014successful sign-ups, first purchases, subscription activations, revenue, or qualified leads.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Track referral outcomes per participant<\/strong><\/li>\n
  • Score or count those outcomes<\/strong><\/li>\n
  • Rank participants and display the ranking<\/strong><\/li>\n
  • Reward or recognize top performers<\/strong><\/li>\n<\/ul>\n\n\n\n

    The business meaning goes beyond \u201cwho referred the most.\u201d In practice, a Referral Leaderboard is a mechanism to increase repeat advocacy<\/strong>\u2014a central goal in Direct & Retention Marketing<\/strong>. In Referral Marketing<\/strong>, it helps programs shift from one-time sharing to consistent participation by creating a feedback loop: participants see results, compare progress, and try again.<\/p>\n\n\n\n

    Why Referral Leaderboard Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, you\u2019re optimizing for repeat behaviors: returning, purchasing again, upgrading, renewing, and recommending. A Referral Leaderboard supports these outcomes in several strategic ways:<\/p>\n\n\n\n

      \n
    • Increases program stickiness:<\/strong> Participants who are close to the next rank often keep sharing, even without changing the incentive.<\/li>\n
    • Builds habit and cadence:<\/strong> Weekly or monthly leaderboards encourage recurring actions rather than sporadic bursts.<\/li>\n
    • Creates lightweight community dynamics:<\/strong> Even without a \u201ccommunity\u201d product, rankings can create a sense of belonging and recognition.<\/li>\n
    • Improves referral economics:<\/strong> When referrals rise without proportional increases in incentives, your effective cost per acquisition can drop.<\/li>\n
    • Strengthens retention loops:<\/strong> Advocates who refer tend to have higher engagement and often better retention; the leaderboard keeps them activated.<\/li>\n<\/ul>\n\n\n\n

      A well-designed Referral Leaderboard can be a competitive advantage because it\u2019s difficult to replicate purely with budget. Many brands can copy a discount; fewer can consistently cultivate top advocates and keep them participating.<\/p>\n\n\n\n

      How Referral Leaderboard Works<\/h2>\n\n\n\n

      A Referral Leaderboard is part process, part product experience. In real programs, it typically follows a predictable operational flow:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger: participation events<\/strong>\n – A customer shares a referral link or code\n – A referred friend clicks, signs up, installs, or purchases\n – A qualifying event occurs (e.g., paid conversion, verified email, trial-to-paid)<\/p>\n<\/li>\n

      2. \n

        Processing: tracking, validation, and scoring<\/strong>\n – Attribution connects the conversion to the advocate\n – Fraud checks and eligibility rules confirm it\u2019s valid\n – A score is calculated (count-based or value-based)<\/p>\n<\/li>\n

      3. \n

        Execution: ranking and visibility<\/strong>\n – Participants are ordered by score for a time window (weekly, monthly, all-time)\n – The Referral Leaderboard is displayed in-app, on a landing page, or in emails\n – Notifications may highlight rank changes or milestones<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome: motivation and rewards<\/strong>\n – Recognition (badges, tiers, featured placements)\n – Rewards (credits, perks, exclusive access, swag)\n – Program lift (more shares, more qualified referrals, higher retention)<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In Direct & Retention Marketing<\/strong>, the key is making the leaderboard feel like part of the customer journey\u2014not a detached gimmick.<\/p>\n\n\n\n

        Key Components of Referral Leaderboard<\/h2>\n\n\n\n

        A high-performing Referral Leaderboard depends on several foundational elements:<\/p>\n\n\n\n

        Data inputs and tracking<\/h3>\n\n\n\n
          \n
        • Referral link\/code generation and identity mapping<\/li>\n
        • Click, sign-up, purchase, and activation events<\/li>\n
        • Timestamps for time-window scoring<\/li>\n
        • Device\/user matching rules (cookie, login, app install attribution)<\/li>\n<\/ul>\n\n\n\n

          Scoring logic<\/h3>\n\n\n\n
            \n
          • Clear definition of what counts (e.g., \u201cpaid conversion,\u201d not just \u201cclick\u201d)<\/li>\n
          • Weighting by value when relevant (revenue, plan tier, margin)<\/li>\n
          • Handling cancellations\/returns\/chargebacks for fair ranking<\/li>\n<\/ul>\n\n\n\n

            Program rules and governance<\/h3>\n\n\n\n
              \n
            • Eligibility requirements (customer status, geography, age)<\/li>\n
            • Anti-fraud rules (self-referrals, duplicate accounts, suspicious patterns)<\/li>\n
            • Tie-breakers (earliest to reach score, highest value, most recent activity)<\/li>\n<\/ul>\n\n\n\n

              Experience design<\/h3>\n\n\n\n
                \n
              • Where the Referral Leaderboard appears (dashboard, referral page, email)<\/li>\n
              • How often it updates (real-time vs daily batches)<\/li>\n
              • Privacy controls (full names vs initials, opt-in display)<\/li>\n<\/ul>\n\n\n\n

                Team responsibilities<\/h3>\n\n\n\n
                  \n
                • Marketing owns messaging, incentives, and lifecycle promotion<\/li>\n
                • Analytics defines measurement and dashboards<\/li>\n
                • Engineering\/ops ensures tracking accuracy and compliance<\/li>\n
                • Support handles disputes (\u201cmy referral didn\u2019t count\u201d)<\/li>\n<\/ul>\n\n\n\n

                  These components connect directly to Referral Marketing<\/strong> execution while fitting into broader Direct & Retention Marketing<\/strong> lifecycle campaigns.<\/p>\n\n\n\n

                  Types of Referral Leaderboard<\/h2>\n\n\n\n

                  There aren\u2019t \u201cofficial\u201d industry-standard categories, but there are practical variants that change how the system behaves and what it optimizes:<\/p>\n\n\n\n

                  Time-based leaderboards<\/h3>\n\n\n\n
                    \n
                  • Weekly\/Monthly:<\/strong> Best for recurring engagement and fresh competition<\/li>\n
                  • Campaign-based:<\/strong> Tied to a product launch, seasonal push, or event<\/li>\n
                  • All-time:<\/strong> Strong for status, but can discourage newcomers if the top is unreachable<\/li>\n<\/ul>\n\n\n\n

                    Metric-based leaderboards<\/h3>\n\n\n\n
                      \n
                    • Volume-based:<\/strong> Rank by number of qualified referrals<\/li>\n
                    • Value-based:<\/strong> Rank by revenue, margin, or LTV of referred customers<\/li>\n
                    • Quality-based:<\/strong> Rank by downstream performance (retention of referred users)<\/li>\n<\/ul>\n\n\n\n

                      Audience-scoped leaderboards<\/h3>\n\n\n\n
                        \n
                      • Global:<\/strong> Everyone competes together; biggest social proof<\/li>\n
                      • Segmented:<\/strong> Separate boards by region, customer tier, or cohort to keep it fair<\/li>\n
                      • Team-based:<\/strong> Useful for B2B, communities, campuses, or ambassador programs<\/li>\n<\/ul>\n\n\n\n

                        Choosing the right type is a Direct & Retention Marketing<\/strong> decision: you\u2019re balancing motivation, fairness, and business value.<\/p>\n\n\n\n

                        Real-World Examples of Referral Leaderboard<\/h2>\n\n\n\n

                        1) Subscription SaaS: \u201cTop Advocates of the Month\u201d<\/h3>\n\n\n\n

                        A SaaS company uses Referral Marketing<\/strong> to drive trial sign-ups. The Referral Leaderboard ranks customers by trial-to-paid activations<\/em> (not just invites). Each month, the top 10 receive account credits and early access to new features. In Direct & Retention Marketing<\/strong>, the leaderboard is promoted through onboarding, product nudges, and renewal emails, keeping power users engaged across the customer lifecycle.<\/p>\n\n\n\n

                        2) Ecommerce: Seasonal referral challenge with value scoring<\/h3>\n\n\n\n

                        An ecommerce brand runs a 6-week campaign where points are awarded based on net order value<\/em> from referred purchases (returns subtract points). The Referral Leaderboard is segmented by region to reduce shipping-bias and uses weekly resets so new participants can win. This approach aligns Referral Marketing<\/strong> with profitability while supporting Direct & Retention Marketing<\/strong> goals like repeat purchase and loyalty.<\/p>\n\n\n\n

                        3) Mobile app: In-app leaderboard with milestone rewards<\/h3>\n\n\n\n

                        A mobile app adds an in-app Referral Leaderboard that updates daily. Users earn badges at 1, 3, 10, and 25 successful referrals, and the top ranks unlock premium features for a limited time. The app sends push notifications when someone moves up a rank. The result is sustained advocacy and stronger retention\u2014classic Direct & Retention Marketing<\/strong> impact from a Referral Marketing<\/strong> mechanic.<\/p>\n\n\n\n

                        Benefits of Using Referral Leaderboard<\/h2>\n\n\n\n

                        A Referral Leaderboard can deliver meaningful improvements when tracking and incentives are aligned:<\/p>\n\n\n\n

                          \n
                        • Higher referral participation:<\/strong> Visibility and competition prompt more shares and more follow-through.<\/li>\n
                        • More repeat advocacy:<\/strong> Time-based boards encourage ongoing engagement rather than one-and-done actions.<\/li>\n
                        • Better incentive efficiency:<\/strong> Recognition-based rewards can reduce reliance on expensive payouts.<\/li>\n
                        • Faster learning cycles:<\/strong> You can test scoring models and quickly see who responds and why.<\/li>\n
                        • Improved customer experience for advocates:<\/strong> Clear progress signals (\u201cyou\u2019re #7, 2 away from #5\u201d) are motivating and satisfying.<\/li>\n
                        • Stronger retention loops:<\/strong> Active advocates often stay engaged longer, supporting Direct & Retention Marketing<\/strong> goals.<\/li>\n<\/ul>\n\n\n\n

                          Challenges of Referral Leaderboard<\/h2>\n\n\n\n

                          A Referral Leaderboard can also create problems if it\u2019s launched without guardrails:<\/p>\n\n\n\n

                            \n
                          • Attribution ambiguity:<\/strong> Cross-device journeys, cookie loss, and app tracking gaps can cause disputes.<\/li>\n
                          • Fraud and gaming:<\/strong> Self-referrals, fake accounts, incentivized spam, and \u201ccoupon sites\u201d can pollute results.<\/li>\n
                          • Privacy concerns:<\/strong> Publishing names, photos, or exact numbers can violate expectations or regulations.<\/li>\n
                          • Discouraging newcomers:<\/strong> All-time boards can feel unwinnable; even monthly boards can be dominated by a few.<\/li>\n
                          • Misaligned optimization:<\/strong> Ranking by sign-ups may increase low-quality referrals that never activate or purchase.<\/li>\n
                          • Operational overhead:<\/strong> Support tickets and manual reviews rise when rewards are tied to rank.<\/li>\n<\/ul>\n\n\n\n

                            Addressing these challenges is essential in Referral Marketing<\/strong> because trust is the currency that keeps programs running.<\/p>\n\n\n\n

                            Best Practices for Referral Leaderboard<\/h2>\n\n\n\n

                            To make a Referral Leaderboard effective and durable, focus on these proven practices:<\/p>\n\n\n\n

                              \n
                            1. \n

                              Define \u201ccounts\u201d with business outcomes in mind<\/strong>\n – Prefer qualified events (paid conversion, activation milestone) over vanity events (clicks).<\/p>\n<\/li>\n

                            2. \n

                              Use time windows that encourage repeat behavior<\/strong>\n – Weekly or monthly resets typically outperform all-time-only boards for sustained engagement.<\/p>\n<\/li>\n

                            3. \n

                              Offer multiple ways to win<\/strong>\n – Add tiers, milestones, or \u201cmost improved\u201d awards so mid-level advocates stay motivated.<\/p>\n<\/li>\n

                            4. \n

                              Balance transparency with privacy<\/strong>\n – Use opt-in display, initials, or masked identifiers when appropriate.<\/p>\n<\/li>\n

                            5. \n

                              Build fraud resistance early<\/strong>\n – Block self-referrals, require verification, and monitor suspicious patterns (velocity spikes, shared payment methods).<\/p>\n<\/li>\n

                            6. \n

                              Communicate rules and tie-breakers clearly<\/strong>\n – Confusion kills participation. Make eligibility and reward timing explicit.<\/p>\n<\/li>\n

                            7. \n

                              Instrument and monitor continuously<\/strong>\n – In Direct & Retention Marketing<\/strong>, treat the leaderboard as a lifecycle surface: test messaging, placement, and incentives.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                              Tools Used for Referral Leaderboard<\/h2>\n\n\n\n

                              A Referral Leaderboard is usually powered by a stack rather than one tool. Common tool categories in Direct & Retention Marketing<\/strong> and Referral Marketing<\/strong> include:<\/p>\n\n\n\n

                                \n
                              • Analytics tools:<\/strong> Event tracking, funnel analysis, cohort retention, attribution validation.<\/li>\n
                              • Customer data platforms (CDP) \/ event pipelines:<\/strong> Identity resolution, audience segmentation, real-time event streaming.<\/li>\n
                              • CRM systems:<\/strong> Contact records, customer status, lifecycle stage, referral advocate profiles.<\/li>\n
                              • Marketing automation:<\/strong> Email\/SMS\/push campaigns that promote the leaderboard and notify rank changes.<\/li>\n
                              • Data warehouses + BI dashboards:<\/strong> Leaderboard calculation, QA checks, anomaly detection, executive reporting.<\/li>\n
                              • Fraud detection \/ risk rules engines (or internal rules):<\/strong> Deduplication, velocity checks, suspicious pattern alerts.<\/li>\n
                              • Experimentation platforms:<\/strong> A\/B tests for scoring models, placements, and incentive structures.<\/li>\n<\/ul>\n\n\n\n

                                If your program is small, you can start with lightweight tracking and a simple dashboard; as volume grows, reliability and governance become more important than shiny features.<\/p>\n\n\n\n

                                Metrics Related to Referral Leaderboard<\/h2>\n\n\n\n

                                To evaluate a Referral Leaderboard properly, measure both program performance<\/strong> and leaderboard health<\/strong>:<\/p>\n\n\n\n

                                Core Referral Marketing performance<\/h3>\n\n\n\n
                                  \n
                                • Qualified referral conversion rate:<\/strong> Referred visits \u2192 qualified outcomes (activation\/purchase)<\/li>\n
                                • Referral volume:<\/strong> Number of qualified referrals per period<\/li>\n
                                • Cost per referred acquisition (CPRA):<\/strong> Rewards + ops cost \/ qualified referred customers<\/li>\n
                                • Revenue from referred customers:<\/strong> Net revenue, margin, or LTV contribution<\/li>\n<\/ul>\n\n\n\n

                                  Leaderboard engagement metrics<\/h3>\n\n\n\n
                                    \n
                                  • Participation rate:<\/strong> % of eligible customers who share at least once<\/li>\n
                                  • Repeat sharing rate:<\/strong> % who generate referrals in multiple periods<\/li>\n
                                  • Leaderboard view rate:<\/strong> How many participants see the board (and where)<\/li>\n
                                  • Rank mobility:<\/strong> How often ranks change; stagnant boards reduce motivation<\/li>\n<\/ul>\n\n\n\n

                                    Quality and risk metrics<\/h3>\n\n\n\n
                                      \n
                                    • Fraud rate \/ invalid referral rate<\/strong><\/li>\n
                                    • Dispute rate:<\/strong> \u201cMissing referral\u201d tickets per 1,000 participants<\/li>\n
                                    • Downstream retention of referred users:<\/strong> Are referrals high-quality over time?<\/li>\n<\/ul>\n\n\n\n

                                      These metrics connect the Referral Leaderboard to measurable Direct & Retention Marketing<\/strong> outcomes rather than treating it as a novelty.<\/p>\n\n\n\n

                                      Future Trends of Referral Leaderboard<\/h2>\n\n\n\n

                                      Several trends are shaping how a Referral Leaderboard evolves within Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                        \n
                                      • AI-assisted segmentation and incentives:<\/strong> Predict which customers are likely advocates and tailor challenges, rewards, and messaging accordingly.<\/li>\n
                                      • Personalized leaderboards:<\/strong> Showing \u201cpeople like you\u201d comparisons (same region, tier, cohort) to increase fairness and motivation.<\/li>\n
                                      • Privacy-first measurement:<\/strong> More reliance on first-party data, logged-in experiences, and server-side tracking as third-party identifiers decline.<\/li>\n
                                      • Automation of fraud detection:<\/strong> Smarter anomaly detection and automated holds\/reviews before rewards are issued.<\/li>\n
                                      • Outcome-based scoring:<\/strong> More programs will rank by profit, retention, or quality signals\u2014not just top-of-funnel conversions.<\/li>\n<\/ul>\n\n\n\n

                                        As Referral Marketing<\/strong> becomes more integrated into lifecycle programs, the Referral Leaderboard will look less like a one-off campaign widget and more like a permanent retention feature.<\/p>\n\n\n\n

                                        Referral Leaderboard vs Related Terms<\/h2>\n\n\n\n

                                        Referral Leaderboard vs Referral Program<\/h3>\n\n\n\n

                                        A referral program<\/strong> is the full system: rules, incentives, tracking, and messaging. A Referral Leaderboard<\/strong> is a component inside that system\u2014specifically the ranking and recognition mechanism.<\/p>\n\n\n\n

                                        Referral Leaderboard vs Affiliate Leaderboard<\/h3>\n\n\n\n

                                        Affiliate programs often involve professional publishers and paid commissions. A Referral Leaderboard typically targets existing customers or community members and is optimized for Direct & Retention Marketing<\/strong> outcomes like loyalty and repeat engagement, not just paid traffic.<\/p>\n\n\n\n

                                        Referral Leaderboard vs Loyalty Tier<\/h3>\n\n\n\n

                                        A loyalty tier ranks customers by spend or engagement over time (e.g., Silver\/Gold\/Platinum). A Referral Leaderboard ranks by referral performance during a time window. They can complement each other, but they reward different behaviors.<\/p>\n\n\n\n

                                        Who Should Learn Referral Leaderboard<\/h2>\n\n\n\n
                                          \n
                                        • Marketers:<\/strong> To design motivating Referral Marketing<\/strong> experiences that lift retention, not just acquisitions.<\/li>\n
                                        • Analysts:<\/strong> To define scoring, validate attribution, monitor fraud, and connect results to Direct & Retention Marketing<\/strong> KPIs.<\/li>\n
                                        • Agencies:<\/strong> To implement leaderboard-driven campaigns and report impact with credible measurement.<\/li>\n
                                        • Business owners and founders:<\/strong> To understand how advocacy loops can reduce acquisition costs and increase customer lifetime value.<\/li>\n
                                        • Developers:<\/strong> To build reliable tracking, identity resolution, and privacy-safe display logic for a Referral Leaderboard.<\/li>\n<\/ul>\n\n\n\n

                                          Summary of Referral Leaderboard<\/h2>\n\n\n\n

                                          A Referral Leaderboard<\/strong> ranks participants based on qualified referral outcomes and makes performance visible through a structured, motivating display. It matters because it turns Referral Marketing<\/strong> from a static incentive into a dynamic engagement loop\u2014driving repeat advocacy and stronger customer relationships. In Direct & Retention Marketing<\/strong>, it supports retention, reduces reliance on paid acquisition, and helps brands build durable growth by activating their happiest customers.<\/p>\n\n\n\n

                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What is a Referral Leaderboard used for?<\/h3>\n\n\n\n

                                          A Referral Leaderboard is used to motivate and recognize participants who drive the most valuable referrals, increasing repeat sharing and improving referral program performance.<\/p>\n\n\n\n

                                          2) Should the leaderboard rank by sign-ups or purchases?<\/h3>\n\n\n\n

                                          If possible, rank by a qualified outcome tied to business value (activation or purchase). Ranking by sign-ups can inflate low-quality referrals and weaken Direct & Retention Marketing<\/strong> results.<\/p>\n\n\n\n

                                          3) How do you prevent cheating in a Referral Leaderboard?<\/h3>\n\n\n\n

                                          Use rules like blocking self-referrals, requiring verification (email\/phone\/payment), deduplicating identities, monitoring unusual spikes, and holding rewards for review when risk signals appear.<\/p>\n\n\n\n

                                          4) How does this fit into Referral Marketing strategy?<\/h3>\n\n\n\n

                                          In Referral Marketing<\/strong>, a leaderboard adds status and competition, which increases participation and repeat advocacy. It complements incentives by making progress visible and engaging over time.<\/p>\n\n\n\n

                                          5) Can a Referral Leaderboard hurt participation?<\/h3>\n\n\n\n

                                          Yes. If the same people always win or the rules feel unfair, newcomers may disengage. Time-based resets, segmentation, and milestone rewards help keep the program inclusive.<\/p>\n\n\n\n

                                          6) Where should you display the leaderboard for best results?<\/h3>\n\n\n\n

                                          Common high-impact placements include the in-app referral dashboard, post-purchase pages, account portals, and lifecycle messages (email\/SMS\/push). The best placement depends on where advocates naturally return in your Direct & Retention Marketing<\/strong> journey.<\/p>\n\n\n\n

                                          7) How often should a Referral Leaderboard update?<\/h3>\n\n\n\n

                                          Daily updates are often enough to feel responsive without being noisy. Real-time updates can work in apps with frequent engagement, but they increase complexity and can amplify fraud if validation is weak.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          A **Referral Leaderboard** is a ranking system that shows who is generating the most valuable referrals in a program\u2014typically customers, creators, affiliates, partners, or employees. In **Direct & Retention Marketing**, it\u2019s used to motivate existing audiences to take repeat actions (share, invite, advocate) by making progress visible and rewarding top performance. Within **Referral Marketing**, the Referral Leaderboard becomes a behavioral lever: it turns a passive \u201cshare this link\u201d prompt into an ongoing challenge that can lift participation, repeat engagement, and customer lifetime value.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1896],"tags":[],"class_list":["post-8360","post","type-post","status-publish","format-standard","hentry","category-referral-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8360"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8360\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}