{"id":8335,"date":"2026-03-25T23:30:23","date_gmt":"2026-03-25T23:30:23","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/credit-reward\/"},"modified":"2026-03-25T23:30:23","modified_gmt":"2026-03-25T23:30:23","slug":"credit-reward","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/credit-reward\/","title":{"rendered":"Credit Reward: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Referral Marketing"},"content":{"rendered":"\n

Credit Reward is a common incentive mechanic in Direct & Retention Marketing<\/strong> where a business grants account credit (store credit, wallet balance, usage credit, or service credit) to a customer after a qualifying action. In Referral Marketing<\/strong>, that qualifying action is often a successful referral\u2014such as a friend signing up, making a first purchase, or completing a trial-to-paid conversion.<\/p>\n\n\n\n

What makes Credit Reward<\/strong> especially valuable in modern Direct & Retention Marketing<\/strong> is that it can drive repeat purchases while keeping cash costs controlled. Compared with a one-time discount code, a credit balance encourages a second transaction, strengthens customer habit loops, and provides a measurable lever for lifecycle optimization. When used thoughtfully, Credit Reward can improve both referral performance and long-term retention without eroding margins.<\/p>\n\n\n\n

What Is Credit Reward?<\/h2>\n\n\n\n

Credit Reward<\/strong> is an incentive granted as credit rather than cash. The credit is typically stored in a customer account and can be applied to future purchases, renewals, or add-ons. The core concept is simple: reward behavior in a way that brings the customer back.<\/p>\n\n\n\n

In business terms, Credit Reward is a retention-oriented currency. It sits between a discount and a rebate:<\/p>\n\n\n\n

    \n
  • Like a discount, it reduces the customer\u2019s cost.<\/li>\n
  • Like a rebate, it is earned based on a condition (e.g., a referral conversion).<\/li>\n
  • Unlike cash, it is usually redeemable only within your product ecosystem.<\/li>\n<\/ul>\n\n\n\n

    Within Direct & Retention Marketing<\/strong>, Credit Reward supports lifecycle stages such as onboarding, repeat purchase, reactivation, and loyalty. Inside Referral Marketing<\/strong>, it functions as the \u201cgive\/get\u201d (reward for referrer and\/or referred friend) that increases participation while protecting gross margin and keeping the value inside the brand.<\/p>\n\n\n\n

    Why Credit Reward Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    A well-designed Credit Reward program can become a strategic asset in Direct & Retention Marketing<\/strong> because it aligns incentives with revenue behavior instead of one-off acquisition.<\/p>\n\n\n\n

    Key reasons it matters:<\/p>\n\n\n\n

      \n
    • Retention-first economics:<\/strong> Credits are redeemed on future orders, which encourages a second purchase and increases repeat rate\u2014core goals in Direct & Retention Marketing.<\/li>\n
    • Better margin control than blanket discounts:<\/strong> Credits can be constrained (expiry dates, minimum order values, eligible categories), allowing marketers to shape profitability.<\/li>\n
    • More predictable lifecycle outcomes:<\/strong> When credit redemption is tracked, it becomes a measurable driver of cohorts, LTV, and payback period.<\/li>\n
    • Competitive advantage through habit formation:<\/strong> Customers with credit balances have a reason to return. This \u201cstored value\u201d effect can reduce churn and increase frequency.<\/li>\n
    • Improved referral participation:<\/strong> In Referral Marketing<\/strong>, a Credit Reward often feels more tangible than \u201cpoints,\u201d but less costly than cash\u2014making it appealing to both customers and finance teams.<\/li>\n<\/ul>\n\n\n\n

      How Credit Reward Works<\/h2>\n\n\n\n

      Credit Reward is both a concept and an operational workflow. In practice, successful implementations follow a clear set of steps:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger (qualification event)<\/strong>\n A customer action triggers eligibility, such as:\n – A referral link share leading to a new customer purchase (Referral Marketing)\n – Completing onboarding steps\n – Subscribing, renewing, or upgrading\n – Hitting a spend threshold or frequency milestone<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing (validation and attribution)<\/strong>\n The system verifies rules and assigns credit:\n – Confirm identity and prevent self-referrals or duplicate accounts\n – Confirm payment status (e.g., after return window, after invoice is paid)\n – Attribute the event to the correct customer (referrer vs referred)\n – Apply fraud and abuse checks (velocity limits, device signals, email patterns)<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application (issuance and storage)<\/strong>\n Approved credit is issued to a wallet or account balance:\n – Wallet updated in CRM\/commerce system\n – Customer notified via email\/SMS\/push (Direct & Retention Marketing messaging)\n – Credit constraints applied (expiry, eligible products, stacking rules)<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome (redemption and measurement)<\/strong>\n The customer redeems the credit and outcomes are measured:\n – Redemption at checkout or billing\n – Revenue and margin impact recorded\n – Lift in repeat purchase rate, LTV, and referral conversions analyzed<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This loop is why Credit Reward is so powerful: it doesn\u2019t just \u201creward\u201d\u2014it creates the conditions for the next revenue event.<\/p>\n\n\n\n

        Key Components of Credit Reward<\/h2>\n\n\n\n

        To operationalize Credit Reward in Direct & Retention Marketing<\/strong> and Referral Marketing<\/strong>, you need more than an idea\u2014you need infrastructure, rules, and measurement.<\/p>\n\n\n\n

        Core elements<\/h3>\n\n\n\n
          \n
        • Reward rules:<\/strong> Eligibility, thresholds, and payout logic (e.g., \u201c$10 credit after first purchase of $50+\u201d).<\/li>\n
        • Wallet or ledger system:<\/strong> A place to store balances and track issuance\/redemption with timestamps.<\/li>\n
        • Identity and attribution:<\/strong> Linking referral events to the right referrer and referred customer, across devices when possible.<\/li>\n
        • Fraud controls and governance:<\/strong> Limits, review workflows, and clear ownership (marketing, finance, product, support).<\/li>\n
        • Customer messaging:<\/strong> Lifecycle communication explaining how credit is earned and redeemed\u2014critical in Direct & Retention Marketing.<\/li>\n
        • Reporting layer:<\/strong> Dashboards for issuance, breakage (unused credit), redemption, and incremental lift.<\/li>\n<\/ul>\n\n\n\n

          Data inputs that matter<\/h3>\n\n\n\n
            \n
          • Transaction data (orders, invoices, refunds)<\/li>\n
          • Customer profile data (segments, tenure, geography)<\/li>\n
          • Referral event logs (shares, clicks, sign-ups, purchases)<\/li>\n
          • Product eligibility metadata (categories, plans)<\/li>\n
          • Support signals (refund requests, dispute flags)<\/li>\n<\/ul>\n\n\n\n

            Types of Credit Reward<\/h2>\n\n\n\n

            Credit Reward doesn\u2019t have one universal taxonomy, but there are practical distinctions that determine program performance:<\/p>\n\n\n\n

            1) Store credit vs subscription\/usage credit<\/h3>\n\n\n\n
              \n
            • Store credit:<\/strong> Redeemable on future purchases in ecommerce or marketplaces.<\/li>\n
            • Subscription\/usage credit:<\/strong> Applied to a bill (e.g., next invoice) or to usage (e.g., extra seats, credits for consumption-based pricing).<\/li>\n<\/ul>\n\n\n\n

              2) Referrer-only vs double-sided credit<\/h3>\n\n\n\n
                \n
              • Referrer-only:<\/strong> Only the advocate earns credit.<\/li>\n
              • Double-sided:<\/strong> Both the referrer and referred friend earn credit\u2014often stronger for Referral Marketing conversion rates.<\/li>\n<\/ul>\n\n\n\n

                3) Instant vs delayed issuance<\/h3>\n\n\n\n
                  \n
                • Instant credit:<\/strong> Granted immediately after the trigger (good for excitement, higher perceived value).<\/li>\n
                • Delayed credit:<\/strong> Granted after a return window, payment clearance, or retention milestone (reduces fraud and returns abuse).<\/li>\n<\/ul>\n\n\n\n

                  4) Fixed amount vs tiered credit<\/h3>\n\n\n\n
                    \n
                  • Fixed:<\/strong> \u201c$10 credit per successful referral.\u201d<\/li>\n
                  • Tiered:<\/strong> Increases with performance (e.g., $10 for first referral, $15 for second, $25 after five), which can motivate advocates.<\/li>\n<\/ul>\n\n\n\n

                    5) Expiring vs non-expiring credit<\/h3>\n\n\n\n
                      \n
                    • Expiring credit:<\/strong> Drives urgency and redemption.<\/li>\n
                    • Non-expiring credit:<\/strong> Builds goodwill; may increase breakage risk management needs and accounting considerations.<\/li>\n<\/ul>\n\n\n\n

                      Real-World Examples of Credit Reward<\/h2>\n\n\n\n

                      Example 1: DTC ecommerce referral credit<\/h3>\n\n\n\n

                      A skincare brand runs Referral Marketing<\/strong> with a double-sided Credit Reward<\/strong>: the referrer earns $15 store credit after the friend\u2019s first purchase; the friend gets $10 credit after account creation, redeemable on the first order over $40. In Direct & Retention Marketing<\/strong>, the brand follows up with a post-purchase email reminding customers to apply their credit on a replenishment cycle, increasing repeat rate.<\/p>\n\n\n\n

                      Example 2: SaaS \u201cnext invoice\u201d credit for referrals<\/h3>\n\n\n\n

                      A B2B SaaS tool offers a Credit Reward<\/strong> of \u201c$50 credit on your next invoice\u201d when a referred company becomes a paid customer and stays active for 30 days. This aligns Referral Marketing with retention quality. The marketing team uses lifecycle automation (Direct & Retention Marketing) to notify advocates when the credit is pending, approved, and applied.<\/p>\n\n\n\n

                      Example 3: Marketplace credit with category constraints<\/h3>\n\n\n\n

                      A two-sided marketplace issues a Credit Reward for referrals but restricts redemption to certain categories (e.g., services with higher margin). The referral credit drives new-user growth, and the constraint improves contribution margin. A monthly cohort analysis measures whether credit redemption leads to a second booking within 45 days\u2014tying the program to Direct & Retention Marketing goals.<\/p>\n\n\n\n

                      Benefits of Using Credit Reward<\/h2>\n\n\n\n

                      When designed well, Credit Reward can deliver measurable improvements across acquisition, retention, and unit economics:<\/p>\n\n\n\n

                        \n
                      • Higher repeat purchase rate:<\/strong> Credits pull customers back for a second transaction.<\/li>\n
                      • Lower effective incentive cost:<\/strong> Not all issued credit is redeemed (\u201cbreakage\u201d), and constraints can protect margin.<\/li>\n
                      • Improved LTV:<\/strong> Customers who redeem credit often show higher frequency and longer tenure\u2014especially in Direct & Retention Marketing programs.<\/li>\n
                      • More scalable Referral Marketing:<\/strong> Credit is easy to understand, easy to message, and can be automated.<\/li>\n
                      • Better customer experience than complex points:<\/strong> A clear dollar-value credit is often more transparent than points or tier systems.<\/li>\n
                      • Flexible optimization:<\/strong> You can vary reward levels by segment, channel, or product line without redesigning the entire program.<\/li>\n<\/ul>\n\n\n\n

                        Challenges of Credit Reward<\/h2>\n\n\n\n

                        Credit Reward can also underperform\u2014or create risk\u2014if implementation details are neglected.<\/p>\n\n\n\n

                          \n
                        • Fraud and abuse:<\/strong> Self-referrals, multi-accounting, coupon stacking, and \u201crefund loops\u201d can inflate rewards.<\/li>\n
                        • Accounting and liability considerations:<\/strong> Issued credits can create outstanding liabilities; finance teams often require clear rules and expiry logic.<\/li>\n
                        • Attribution ambiguity:<\/strong> Referral attribution can be messy across devices and browsers, especially with privacy changes.<\/li>\n
                        • Margin erosion if mis-scoped:<\/strong> If credit can be redeemed on low-margin items or stacked with discounts, profitability can suffer.<\/li>\n
                        • Customer confusion:<\/strong> If redemption rules are unclear (expiry, minimum spend), trust and participation drop\u2014hurting both Referral Marketing and Direct & Retention Marketing outcomes.<\/li>\n
                        • Operational burden:<\/strong> Support tickets increase when customers can\u2019t find credit, don\u2019t understand eligibility, or feel a referral wasn\u2019t tracked.<\/li>\n<\/ul>\n\n\n\n

                          Best Practices for Credit Reward<\/h2>\n\n\n\n

                          These practices help ensure your Credit Reward program supports both Direct & Retention Marketing<\/strong> and Referral Marketing<\/strong> without becoming a cost center.<\/p>\n\n\n\n

                            \n
                          1. \n

                            Tie rewards to high-quality outcomes<\/strong>\n Pay credit after meaningful events: completed purchase, cleared payment, or retention milestones (e.g., 30 days active). This improves customer quality.<\/p>\n<\/li>\n

                          2. \n

                            Design credit constraints intentionally<\/strong>\n Use guardrails that customers can understand:\n – Expiry windows that match purchase cycles (e.g., 60\u2013120 days for many ecommerce categories)\n – Minimum order values that protect margin\n – Exclusions for heavily discounted SKUs<\/p>\n<\/li>\n

                          3. \n

                            Keep the value proposition simple<\/strong>\n \u201cGive $10, get $10\u201d (or similar) is easy to communicate. Complexity reduces referral participation.<\/p>\n<\/li>\n

                          4. \n

                            Build a transparent wallet experience<\/strong>\n Show credit balance, expiry date, and redemption rules in the account area and at checkout. Transparency is a conversion lever.<\/p>\n<\/li>\n

                          5. \n

                            Prevent abuse with layered controls<\/strong>\n Combine rule-based limits (max credits\/month) with behavioral signals (velocity, device fingerprinting where appropriate) and manual review for anomalies.<\/p>\n<\/li>\n

                          6. \n

                            Coordinate marketing, product, and finance<\/strong>\n Credit Reward touches messaging, checkout\/billing, and financial reporting. Assign owners and define escalation paths.<\/p>\n<\/li>\n

                          7. \n

                            Measure incrementality\u2014not just redemptions<\/strong>\n Track whether credit drives additional purchases that wouldn\u2019t have happened otherwise, using holdouts or matched cohorts where feasible.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                            Tools Used for Credit Reward<\/h2>\n\n\n\n

                            Credit Reward is implemented across a stack rather than in a single tool. In Direct & Retention Marketing<\/strong> and Referral Marketing<\/strong>, common tool categories include:<\/p>\n\n\n\n

                              \n
                            • CRM systems:<\/strong> Store customer profiles, segments, and lifecycle status; trigger campaigns when credit is issued or redeemed.<\/li>\n
                            • Marketing automation tools:<\/strong> Send email\/SMS\/push sequences for referral invitations, credit confirmations, reminders before expiry, and winback flows.<\/li>\n
                            • Commerce or billing platforms:<\/strong> Apply credit at checkout or on invoices; manage partial payments, refunds, and prorations.<\/li>\n
                            • Referral tracking systems (or custom tracking):<\/strong> Generate referral links\/codes, attribute conversions, and manage reward rules.<\/li>\n
                            • Analytics tools:<\/strong> Cohort analysis, funnel performance, and LTV tracking to quantify the retention impact of Credit Reward.<\/li>\n
                            • Reporting dashboards \/ BI:<\/strong> Standardized views for finance and marketing: issued vs redeemed, breakage, liability, incremental revenue.<\/li>\n
                            • Fraud detection and rule engines:<\/strong> Monitor suspicious patterns, enforce limits, and flag manual review cases.<\/li>\n<\/ul>\n\n\n\n

                              If your organization is developer-led, many teams implement Credit Reward with a ledger service plus event tracking, ensuring every issuance and redemption is auditable.<\/p>\n\n\n\n

                              Metrics Related to Credit Reward<\/h2>\n\n\n\n

                              To manage Credit Reward responsibly, track metrics across referral performance, retention impact, and unit economics.<\/p>\n\n\n\n

                              Referral Marketing performance<\/h3>\n\n\n\n
                                \n
                              • Referral participation rate:<\/strong> % of customers who share or invite.<\/li>\n
                              • Referral conversion rate:<\/strong> % of referred visitors who become customers.<\/li>\n
                              • Cost per referred acquisition (CPRA):<\/strong> Total incentive cost \/ referred customers acquired.<\/li>\n<\/ul>\n\n\n\n

                                Credit economics<\/h3>\n\n\n\n
                                  \n
                                • Issuance volume:<\/strong> Total credit granted in a period.<\/li>\n
                                • Redemption rate:<\/strong> % of issued credit that gets redeemed.<\/li>\n
                                • Breakage rate:<\/strong> % of issued credit not redeemed by expiry (or over a time window).<\/li>\n
                                • Time to redemption:<\/strong> Days from issuance to use; indicates urgency and product-market fit.<\/li>\n<\/ul>\n\n\n\n

                                  Retention and revenue outcomes (Direct & Retention Marketing)<\/h3>\n\n\n\n
                                    \n
                                  • Repeat purchase rate \/ reorder rate<\/strong><\/li>\n
                                  • Purchase frequency and time between orders<\/strong><\/li>\n
                                  • Retention rate by cohort (e.g., 30\/60\/90 day)<\/strong><\/li>\n
                                  • Incremental revenue uplift:<\/strong> Revenue difference vs control\/holdout cohorts<\/li>\n
                                  • LTV and payback period<\/strong><\/li>\n
                                  • Contribution margin after credit:<\/strong> Profitability after incentives and costs<\/li>\n<\/ul>\n\n\n\n

                                    Future Trends of Credit Reward<\/h2>\n\n\n\n

                                    Credit Reward is evolving as Direct & Retention Marketing<\/strong> becomes more automated, privacy-aware, and personalization-driven.<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted incentive optimization:<\/strong> Models can suggest credit amounts and constraints by segment to maximize incremental profit rather than raw conversions.<\/li>\n
                                    • More personalized rewards:<\/strong> Instead of one-size-fits-all, Credit Reward will adapt based on predicted LTV, churn risk, or category affinity.<\/li>\n
                                    • Event-based automation:<\/strong> Real-time reward issuance triggered by verified events (payment settled, subscription renewed) will reduce manual exceptions.<\/li>\n
                                    • Privacy and attribution shifts:<\/strong> As tracking becomes harder, programs will lean more on first-party data, authenticated experiences, and server-side events.<\/li>\n
                                    • Stronger governance:<\/strong> Finance and compliance teams will demand clearer reporting, audit trails, and policies for credit liability\u2014especially at scale.<\/li>\n
                                    • Deeper integration with loyalty:<\/strong> Credit Reward will increasingly blend with loyalty tiers and lifecycle journeys, tightening the link between Referral Marketing and retention outcomes.<\/li>\n<\/ul>\n\n\n\n

                                      Credit Reward vs Related Terms<\/h2>\n\n\n\n

                                      Understanding adjacent concepts prevents miscommunication across marketing, product, and finance.<\/p>\n\n\n\n

                                      Credit Reward vs Discount Code<\/h3>\n\n\n\n
                                        \n
                                      • Discount code:<\/strong> Immediate price reduction at purchase.<\/li>\n
                                      • Credit Reward:<\/strong> Value stored for future redemption.\nPractical difference: Credit Reward is often better for Direct & Retention Marketing<\/strong> because it encourages a second transaction, not just a cheaper first one.<\/li>\n<\/ul>\n\n\n\n

                                        Credit Reward vs Cashback<\/h3>\n\n\n\n
                                          \n
                                        • Cashback:<\/strong> Returns money (or cash-equivalent) to the customer, often withdrawable.<\/li>\n
                                        • Credit Reward:<\/strong> Redeemable within your ecosystem and typically not withdrawable.\nPractical difference: Cashback can be more expensive and harder to control, while Credit Reward keeps value inside the business.<\/li>\n<\/ul>\n\n\n\n

                                          Credit Reward vs Loyalty Points<\/h3>\n\n\n\n
                                            \n
                                          • Loyalty points:<\/strong> Abstract units that need conversion (e.g., 1,000 points = $10).<\/li>\n
                                          • Credit Reward:<\/strong> Direct currency value (e.g., $10 credit).\nPractical difference: Credit Reward is usually clearer and reduces friction in Referral Marketing messaging.<\/li>\n<\/ul>\n\n\n\n

                                            Who Should Learn Credit Reward<\/h2>\n\n\n\n

                                            Credit Reward is a foundational concept for teams building growth and retention systems:<\/p>\n\n\n\n

                                              \n
                                            • Marketers:<\/strong> To design incentives that increase referrals and repeat purchases without sacrificing margin.<\/li>\n
                                            • Analysts:<\/strong> To measure incrementality, cohort behavior, and the true cost of incentives in Direct & Retention Marketing.<\/li>\n
                                            • Agencies:<\/strong> To recommend scalable Referral Marketing mechanics that clients can operationalize.<\/li>\n
                                            • Business owners and founders:<\/strong> To align acquisition tactics with sustainable unit economics and retention.<\/li>\n
                                            • Developers and product teams:<\/strong> To implement wallet\/ledger systems, event validation, and fraud controls that make Credit Reward reliable.<\/li>\n<\/ul>\n\n\n\n

                                              Summary of Credit Reward<\/h2>\n\n\n\n

                                              Credit Reward<\/strong> is an incentive issued as account credit that customers can redeem on future purchases or billing. It matters because it can improve retention outcomes, control incentive costs, and create a measurable loop between rewards and repeat revenue. Within Direct & Retention Marketing<\/strong>, Credit Reward supports lifecycle messaging, reactivation, and loyalty. Within Referral Marketing<\/strong>, it provides a compelling give\/get mechanism that motivates advocates and converts referred customers while keeping value within your ecosystem.<\/p>\n\n\n\n

                                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                              1) What is Credit Reward in simple terms?<\/h3>\n\n\n\n

                                              Credit Reward is store or account credit you earn after a qualifying action\u2014like referring a friend or completing a purchase\u2014and then use on a future order or invoice.<\/p>\n\n\n\n

                                              2) Is Credit Reward better than a discount for retention?<\/h3>\n\n\n\n

                                              Often yes. A discount reduces the current purchase price, while Credit Reward encourages a follow-up purchase, which aligns strongly with Direct & Retention Marketing<\/strong> goals like repeat rate and LTV.<\/p>\n\n\n\n

                                              3) How do you prevent abuse in a Credit Reward referral program?<\/h3>\n\n\n\n

                                              Use layered controls: delay issuance until payment clears, set monthly caps, block self-referrals, monitor suspicious velocity patterns, and require authenticated accounts before credit redemption.<\/p>\n\n\n\n

                                              4) What\u2019s the best Credit Reward structure for Referral Marketing?<\/h3>\n\n\n\n

                                              Many brands start with a simple double-sided offer (both parties get credit). The best structure depends on margins, purchase cycle length, and whether you want to optimize for volume or customer quality.<\/p>\n\n\n\n

                                              5) Do issued credits always cost the business the full amount?<\/h3>\n\n\n\n

                                              Not always. Some credits expire unused, and many are redeemed on orders that would have been larger anyway. The true cost should be measured with contribution margin and incrementality analysis.<\/p>\n\n\n\n

                                              6) Which metrics matter most when evaluating Credit Reward performance?<\/h3>\n\n\n\n

                                              Track redemption rate, time to redemption, repeat purchase rate, incremental revenue uplift, and contribution margin after credit. These connect Referral Marketing<\/strong> incentives to Direct & Retention Marketing<\/strong> outcomes.<\/p>\n\n\n\n

                                              7) How long should a Credit Reward stay valid?<\/h3>\n\n\n\n

                                              Match expiry to your purchase cycle. Short windows create urgency but can frustrate customers; longer windows increase goodwill but may raise outstanding credit liability. Many programs test 60\u2013120 days and refine based on redemption behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                              Credit Reward is a common incentive mechanic in **Direct & Retention Marketing** where a business grants account credit (store credit, wallet balance, usage credit, or service credit) to a customer after a qualifying action. In **Referral Marketing**, that qualifying action is often a successful referral\u2014such as a friend signing up, making a first purchase, or completing a trial-to-paid conversion.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1896],"tags":[],"class_list":["post-8335","post","type-post","status-publish","format-standard","hentry","category-referral-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8335"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8335\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}