{"id":8328,"date":"2026-03-25T23:14:57","date_gmt":"2026-03-25T23:14:57","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/airship\/"},"modified":"2026-03-25T23:14:57","modified_gmt":"2026-03-25T23:14:57","slug":"airship","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/airship\/","title":{"rendered":"Airship: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Push Notification Marketing"},"content":{"rendered":"\n

Airship is a customer engagement platform widely used to power mobile and web messaging programs\u2014especially push notifications\u2014at scale. In Direct & Retention Marketing<\/strong>, it\u2019s often positioned as the system that helps teams reach known users on owned channels with timely, personalized messages that drive repeat usage, purchases, and long-term loyalty. In Push Notification Marketing<\/strong>, Airship is commonly used to manage opt-ins, audience segmentation, message orchestration, automation, and measurement across millions of devices.<\/p>\n\n\n\n

Airship matters because retention has become a primary growth lever: acquisition costs are volatile, privacy changes reduce targeting precision, and product-led experiences demand real-time communication. A platform like Airship helps teams move from one-off blasts to coordinated lifecycle messaging\u2014without sacrificing deliverability, governance, or experimentation.<\/p>\n\n\n\n

What Is Airship?<\/h2>\n\n\n\n

Airship is a push-first customer engagement platform<\/strong> that helps brands send, personalize, and automate messages across channels such as mobile app push notifications, web push, and in-app experiences (and, depending on implementation, other direct channels). In simple terms: it\u2019s the system that connects user behavior and customer data to messaging actions.<\/p>\n\n\n\n

The core concept behind Airship is orchestration<\/strong>: turning events (like a sign-up, purchase, cart abandon, or app inactivity) into relevant communications, delivered at the right time, on the right device, with consistent rules for segmentation and frequency.<\/p>\n\n\n\n

From a business perspective, Airship supports the operational side of Direct & Retention Marketing<\/strong>\u2014helping teams:\n– Engage existing users (rather than only acquiring new ones)\n– Increase repeat transactions and usage frequency\n– Reduce churn through lifecycle messaging and reactivation\n– Run controlled tests to improve conversion and retention<\/p>\n\n\n\n

Within Push Notification Marketing<\/strong>, Airship is typically used to manage the full push lifecycle: subscriber capture, permissions, segmentation, message creation, scheduling, automation, and reporting.<\/p>\n\n\n\n

Why Airship Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, the goal is to build durable customer relationships using channels you can control\u2014your app, website, email list, and other permission-based touchpoints. Airship is valuable because it helps teams execute retention strategy with rigor, not guesswork.<\/p>\n\n\n\n

Key strategic reasons Airship matters:<\/p>\n\n\n\n

    \n
  • Speed to relevance:<\/strong> Behavioral triggers and audience rules allow timely communication aligned to user intent.<\/li>\n
  • Personalization at scale:<\/strong> Segmentation and dynamic content support tailored messaging without hand-building dozens of campaigns.<\/li>\n
  • Consistency and governance:<\/strong> Frequency caps, audience rules, and approval workflows reduce brand risk and customer fatigue.<\/li>\n
  • Experimentation culture:<\/strong> Structured A\/B testing and holdouts help teams prove incremental lift, which is central to mature Direct & Retention Marketing<\/strong>.<\/li>\n
  • Competitive advantage:<\/strong> Faster iteration and better message targeting can improve engagement and retention\u2014often a decisive edge in subscription, marketplace, media, and on-demand businesses.<\/li>\n<\/ul>\n\n\n\n

    For Push Notification Marketing<\/strong>, the difference between \u201csending pushes\u201d and \u201crunning a push program\u201d is operational maturity\u2014Airship is frequently used to enable that maturity.<\/p>\n\n\n\n

    How Airship Works<\/h2>\n\n\n\n

    While implementations vary, Airship typically works as an engagement workflow that turns data into messaging outcomes:<\/p>\n\n\n\n

      \n
    1. \n

      Input (data + triggers)<\/strong>\n – User permissions and device tokens (mobile or browser)\n – User attributes (profile data, preferences, locale)\n – Behavioral events (app opens, purchases, content views, churn signals)\n – External data synced from analytics, CRM, or data warehouses<\/p>\n<\/li>\n

    2. \n

      Processing (audience + decisioning)<\/strong>\n – Audience segmentation using attributes, events, and lists\n – Business rules such as suppression, frequency caps, and quiet hours\n – Conditional logic for message variations (e.g., different copy by cohort)\n – Experiment design (A\/B tests, control groups)<\/p>\n<\/li>\n

    3. \n

      Execution (message delivery)<\/strong>\n – Push notification sends (broadcast, scheduled, or triggered)\n – Automated journeys (multi-step lifecycle sequences)\n – In-app messaging to complement or replace push when appropriate\n – Channel coordination to avoid duplicates and improve timing<\/p>\n<\/li>\n

    4. \n

      Output (measurement + iteration)<\/strong>\n – Delivery and engagement reporting (sent, delivered, opened, converted)\n – Funnel analysis tied to downstream actions\n – Insights that feed back into segmentation, creative, and timing<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      In a strong Direct & Retention Marketing<\/strong> setup, Airship doesn\u2019t act alone\u2014it sits inside a broader stack, using shared definitions of users, events, and conversion outcomes. That alignment is what makes Push Notification Marketing<\/strong> both measurable and scalable.<\/p>\n\n\n\n

      Key Components of Airship<\/h2>\n\n\n\n

      Airship\u2019s value comes from a set of practical components that support day-to-day retention operations:<\/p>\n\n\n\n

      Messaging and channel delivery<\/h3>\n\n\n\n

      Core capabilities for designing, scheduling, and delivering push notifications and related direct messages with deliverability safeguards.<\/p>\n\n\n\n

      Audience management<\/h3>\n\n\n\n

      Segmentation based on:\n– Attributes (plan type, location, language, preferences)\n– Behavior (recent activity, purchases, content consumption)\n– Lifecycle stage (new, active, lapsing, dormant)\n– Imported lists (VIP, churn-risk, high LTV)<\/p>\n\n\n\n

      Automation and journeys<\/h3>\n\n\n\n

      Trigger-based and multi-step automations (welcome flows, post-purchase flows, reactivation) that are foundational to Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

      Experimentation and optimization<\/h3>\n\n\n\n

      Tools and processes to:\n– Test copy, timing, and targeting\n– Use holdouts to measure incremental lift\n– Compare message strategies across cohorts<\/p>\n\n\n\n

      Governance and team responsibilities<\/h3>\n\n\n\n

      In mature programs, Airship usage includes:\n– Permission and compliance stewardship (marketing + legal + security)\n– Naming conventions and taxonomy (campaigns, segments, events)\n– Approval workflows and QA checklists\n– Frequency policies to protect customer experience<\/p>\n\n\n\n

      Measurement layer<\/h3>\n\n\n\n

      Reporting on send health and performance, plus integrations to attribute outcomes (revenue, subscription retention, repeat purchase). This is essential for accountable Push Notification Marketing<\/strong>.<\/p>\n\n\n\n

      Types of Airship (Practical Distinctions)<\/h2>\n\n\n\n

      Airship isn\u2019t typically described in \u201ctypes\u201d the way a framework might be, but teams commonly use it in distinct ways depending on objectives and maturity:<\/p>\n\n\n\n

      1) Channel contexts<\/h3>\n\n\n\n
        \n
      • Mobile push<\/strong> for app users (common in commerce, fintech, media)<\/li>\n
      • Web push<\/strong> for browser audiences (common in publishers and marketplaces)<\/li>\n
      • In-app messaging<\/strong> for contextual prompts inside the product experience<\/li>\n<\/ul>\n\n\n\n

        2) Campaign intent<\/h3>\n\n\n\n
          \n
        • Transactional\/operational<\/strong>: order updates, account alerts, security notices <\/li>\n
        • Lifecycle\/retention<\/strong>: onboarding, habit-building, reactivation <\/li>\n
        • Promotional<\/strong>: sales, launches, limited-time offers <\/li>\n<\/ul>\n\n\n\n

          3) Orchestration maturity<\/h3>\n\n\n\n
            \n
          • Batch-and-blast<\/strong> (basic scheduling and broad segments)<\/li>\n
          • Behavior-triggered<\/strong> (event-based messaging with personalization)<\/li>\n
          • Journey orchestration<\/strong> (multi-step, cross-channel sequences with testing)<\/li>\n<\/ul>\n\n\n\n

            These distinctions help teams align Airship usage to a clear Direct & Retention Marketing<\/strong> strategy instead of treating Push Notification Marketing<\/strong> as a standalone tactic.<\/p>\n\n\n\n

            Real-World Examples of Airship<\/h2>\n\n\n\n

            Example 1: E-commerce reactivation and cart recovery<\/h3>\n\n\n\n

            A retail app uses Airship to build a reactivation program:\n– Trigger: user browses products or adds to cart but doesn\u2019t purchase\n– Logic: suppress if the user purchased within 24 hours; cap to 2 nudges\/week\n– Execution: send a personalized push featuring the last viewed category, then follow with an in-app message the next time they open the app\n– Outcome: improved repeat purchase rate and reduced churn among recent buyers\nThis is classic Direct & Retention Marketing<\/strong> powered by Push Notification Marketing<\/strong> with strong frequency control.<\/p>\n\n\n\n

            Example 2: Media publisher habit formation<\/h3>\n\n\n\n

            A publisher uses Airship to increase daily active users:\n– Trigger: user follows a topic or reads an article series\n– Segmentation: interests + time zone + reading frequency\n– Execution: send a morning briefing push, and only send breaking-news alerts to \u201chigh intent\u201d cohorts\n– Measurement: compare retention lift using a control group\nHere, Airship helps avoid notification fatigue while increasing session frequency\u2014key for sustainable Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

            Example 3: Fintech trust and product education<\/h3>\n\n\n\n

            A fintech app uses Airship to reduce support tickets and boost feature adoption:\n– Trigger: user enables a new feature (like budgeting)\n– Journey: onboarding sequence with short, permission-respecting pushes and in-app tips\n– Governance: strict quiet hours, localization, and compliance review\n– Outcome: higher feature adoption and fewer drop-offs after sign-up\nThis illustrates how Push Notification Marketing<\/strong> can be educational and trust-building, not only promotional.<\/p>\n\n\n\n

            Benefits of Using Airship<\/h2>\n\n\n\n

            When implemented well, Airship can deliver concrete operational and performance advantages:<\/p>\n\n\n\n

              \n
            • Higher engagement and retention:<\/strong> Better targeting and lifecycle automation typically improve opens, sessions, and repeat actions.<\/li>\n
            • Improved conversion efficiency:<\/strong> Messages tied to user intent (not generic broadcasts) tend to convert more reliably.<\/li>\n
            • Reduced manual work:<\/strong> Automated journeys replace repetitive campaign builds, freeing time for strategy and testing.<\/li>\n
            • Stronger customer experience:<\/strong> Frequency caps, preference controls, and contextual in-app messaging reduce fatigue.<\/li>\n
            • Faster iteration:<\/strong> Centralized testing and reporting enable continuous optimization\u2014core to advanced Direct & Retention Marketing<\/strong>.<\/li>\n
            • More accountable spend:<\/strong> Owned-channel performance improvements can reduce reliance on paid acquisition over time.<\/li>\n<\/ul>\n\n\n\n

              For many teams, the biggest benefit is consistency: Airship turns Push Notification Marketing<\/strong> into a repeatable operating system, not a set of ad-hoc sends.<\/p>\n\n\n\n

              Challenges of Airship<\/h2>\n\n\n\n

              Airship is powerful, but outcomes depend on data quality, governance, and execution. Common challenges include:<\/p>\n\n\n\n

                \n
              • Data integration complexity:<\/strong> Poorly defined events or inconsistent user IDs make targeting and measurement unreliable.<\/li>\n
              • Permission and compliance constraints:<\/strong> Opt-in rates, platform rules, and privacy requirements can limit reach and require careful design.<\/li>\n
              • Notification fatigue risk:<\/strong> Without clear frequency policies, performance can degrade and opt-outs can rise quickly.<\/li>\n
              • Attribution limitations:<\/strong> Push influence can be hard to measure if downstream tracking is incomplete or if cross-device behavior is common.<\/li>\n
              • Organizational bottlenecks:<\/strong> If messaging requires too many approvals or lacks clear ownership, iteration slows and value drops.<\/li>\n
              • Over-automation:<\/strong> Automated journeys can become \u201cset and forget,\u201d leading to stale messaging or misaligned triggers.<\/li>\n<\/ul>\n\n\n\n

                The practical lesson for Direct & Retention Marketing<\/strong> teams: platform capability doesn\u2019t replace strategy, QA, and measurement discipline.<\/p>\n\n\n\n

                Best Practices for Airship<\/h2>\n\n\n\n

                Build a retention messaging framework first<\/h3>\n\n\n\n

                Define lifecycle stages, key moments, and message roles (transactional vs lifecycle vs promotional). Then map how Airship supports each part of Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                Treat permissions as a product experience<\/h3>\n\n\n\n

                Improve opt-in by:\n– Asking at the right moment (after value is demonstrated)\n– Explaining what users will receive (specific, not vague)\n– Offering preferences (topics, frequency, quiet hours where possible)<\/p>\n\n\n\n

                Standardize your event and audience taxonomy<\/h3>\n\n\n\n

                Agree on:\n– Event names and properties (e.g., purchase_completed<\/code>, category_viewed<\/code>)\n– User attributes (plan, region, language, lifecycle stage)\n– Segment naming conventions so teams can reuse and audit safely<\/p>\n\n\n\n

                Use frequency caps and suppression rules by default<\/h3>\n\n\n\n

                Good Push Notification Marketing<\/strong> is as much about what you don\u2019t<\/em> send as what you do. Protect your audience with:\n– Global caps (per day\/week)\n– Journey-level caps\n– Suppression for recent converters or support-sensitive users<\/p>\n\n\n\n

                Test incrementality, not just opens<\/h3>\n\n\n\n

                Opens can be misleading. Use experiments and holdouts to measure:\n– Incremental revenue\n– Incremental sessions\n– Reduced churn or increased repeat purchase<\/p>\n\n\n\n

                Operationalize QA<\/h3>\n\n\n\n

                Before sending:\n– Validate deep links\n– Check personalization fallbacks\n– Confirm time zones and localization\n– Ensure segment sizes match expectations<\/p>\n\n\n\n

                Tools Used for Airship (Ecosystem View)<\/h2>\n\n\n\n

                Airship is a platform, but high-performing Direct & Retention Marketing<\/strong> programs typically surround it with supporting tools:<\/p>\n\n\n\n

                  \n
                • Analytics tools:<\/strong> product analytics and event pipelines to define behaviors, cohorts, and funnels that feed Push Notification Marketing<\/strong> targeting.<\/li>\n
                • CRM systems:<\/strong> customer profiles, lifecycle stage, and support status that influence messaging eligibility.<\/li>\n
                • CDP or customer data layers:<\/strong> unify identities and synchronize attributes\/events to Airship consistently.<\/li>\n
                • Data warehouse + BI dashboards:<\/strong> deeper reporting, cohort retention analysis, and incrementality readouts.<\/li>\n
                • Experimentation platforms:<\/strong> complement built-in testing with broader product experimentation when needed.<\/li>\n
                • Consent and preference management:<\/strong> ensures opt-ins, preferences, and compliance are respected across channels.<\/li>\n<\/ul>\n\n\n\n

                  The goal is a coherent stack where Airship executes messaging reliably while other systems strengthen audience intelligence and measurement.<\/p>\n\n\n\n

                  Metrics Related to Airship<\/h2>\n\n\n\n

                  To manage Airship effectively, track metrics across delivery health, engagement, and business outcomes:<\/p>\n\n\n\n

                  Delivery and list health<\/h3>\n\n\n\n
                    \n
                  • Opt-in rate (by platform, prompt, and cohort)<\/li>\n
                  • Deliverability and failure rates<\/li>\n
                  • Uninstall rate (mobile) and browser permission churn (web)<\/li>\n
                  • Opt-out rate after sends (a key fatigue indicator)<\/li>\n<\/ul>\n\n\n\n

                    Engagement<\/h3>\n\n\n\n
                      \n
                    • Open rate (directional, not definitive)<\/li>\n
                    • Click-through rate (for web push or rich interactions)<\/li>\n
                    • Session lift and return frequency<\/li>\n
                    • In-app message interaction rate (if used alongside push)<\/li>\n<\/ul>\n\n\n\n

                      Business outcomes (core to Direct & Retention Marketing)<\/h3>\n\n\n\n
                        \n
                      • Conversion rate (purchase, subscription, booking)<\/li>\n
                      • Incremental revenue or margin contribution<\/li>\n
                      • Repeat purchase rate and time-to-next-purchase<\/li>\n
                      • Retention rate by cohort (D7\/D30 or monthly retention)<\/li>\n
                      • Churn rate reduction for targeted cohorts<\/li>\n<\/ul>\n\n\n\n

                        Efficiency and quality<\/h3>\n\n\n\n
                          \n
                        • Time-to-launch for new journeys<\/li>\n
                        • Percentage of automated vs manual campaigns<\/li>\n
                        • Message volume per user (to manage fatigue)<\/li>\n<\/ul>\n\n\n\n

                          These metrics help prove whether Push Notification Marketing<\/strong> is driving real retention\u2014not just activity.<\/p>\n\n\n\n

                          Future Trends of Airship<\/h2>\n\n\n\n

                          Airship is evolving alongside broader changes in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • AI-assisted personalization:<\/strong> More automated selection of content, timing, and audience rules\u2014paired with stricter governance to avoid \u201cblack box\u201d messaging.<\/li>\n
                          • Cross-channel orchestration:<\/strong> Better coordination between push, in-app, email, and SMS to reduce duplication and improve sequencing.<\/li>\n
                          • Privacy-first measurement:<\/strong> More focus on first-party data, modeled incrementality, and cohort-based reporting as tracking becomes more constrained.<\/li>\n
                          • Preference-driven engagement:<\/strong> Greater emphasis on user-controlled topics and frequency, improving trust and long-term opt-in rates.<\/li>\n
                          • Real-time event streaming:<\/strong> Faster triggers and richer event context so Push Notification Marketing<\/strong> can respond immediately to intent signals.<\/li>\n<\/ul>\n\n\n\n

                            In practice, the winners will be teams that combine automation with clear strategy, measurement discipline, and customer-centric messaging.<\/p>\n\n\n\n

                            Airship vs Related Terms<\/h2>\n\n\n\n

                            Airship vs Push notification service<\/h3>\n\n\n\n

                            A basic push service primarily handles delivery (sending notifications to devices). Airship is typically used for broader Direct & Retention Marketing<\/strong> operations: segmentation, automation, orchestration, governance, and testing\u2014making it more than a delivery pipe.<\/p>\n\n\n\n

                            Airship vs Marketing automation platform<\/h3>\n\n\n\n

                            Traditional marketing automation often centers on email and lead nurturing. Airship is commonly adopted for mobile-first engagement, especially Push Notification Marketing<\/strong>, in-app messaging, and behavior-driven journeys tied to product usage.<\/p>\n\n\n\n

                            Airship vs Customer data platform (CDP)<\/h3>\n\n\n\n

                            A CDP focuses on unifying customer data and identities. Airship focuses on activating that data through messaging. Many organizations use both: the CDP standardizes profiles; Airship executes retention communications.<\/p>\n\n\n\n

                            Who Should Learn Airship<\/h2>\n\n\n\n
                              \n
                            • Marketers and retention leads:<\/strong> To design lifecycle programs, improve opt-in, and run measurable Push Notification Marketing<\/strong>.<\/li>\n
                            • Analysts:<\/strong> To build incrementality tests, cohort reporting, and message performance diagnostics for Direct & Retention Marketing<\/strong>.<\/li>\n
                            • Agencies and consultants:<\/strong> To implement scalable messaging operations, governance, and testing frameworks.<\/li>\n
                            • Business owners and founders:<\/strong> To understand how owned channels can reduce dependence on paid acquisition and improve LTV.<\/li>\n
                            • Developers and product teams:<\/strong> To instrument events, manage identities, ensure deep linking works, and maintain reliable integrations that make Airship effective.<\/li>\n<\/ul>\n\n\n\n

                              Summary of Airship<\/h2>\n\n\n\n

                              Airship is a customer engagement platform best known for powering mobile and web messaging at scale. It fits squarely within Direct & Retention Marketing<\/strong> by enabling permission-based communications that improve activation, retention, and repeat revenue. In Push Notification Marketing<\/strong>, Airship supports the end-to-end workflow\u2014audience building, automation, orchestration, governance, and measurement\u2014so teams can move beyond one-off sends to durable lifecycle programs.<\/p>\n\n\n\n

                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is Airship used for in marketing?<\/h3>\n\n\n\n

                              Airship is used to create, automate, and measure customer messaging\u2014especially push notifications and related in-app experiences\u2014to improve engagement and retention within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                              2) Is Airship only for mobile push notifications?<\/h3>\n\n\n\n

                              No. While Airship is strongly associated with mobile push, many teams also use it for web push and in-app messaging to support broader Push Notification Marketing<\/strong> and lifecycle communication.<\/p>\n\n\n\n

                              3) What data do I need to make Airship effective?<\/h3>\n\n\n\n

                              At minimum: reliable user identity, opt-in status, and a clean event taxonomy (key behaviors like sign-up, purchase, inactivity). The better your events and attributes, the more precise your Direct & Retention Marketing<\/strong> segmentation becomes.<\/p>\n\n\n\n

                              4) How do you measure ROI from Push Notification Marketing?<\/h3>\n\n\n\n

                              Go beyond opens. Measure downstream conversions and retention, and use A\/B tests or holdouts to estimate incremental lift. Tie results to revenue, repeat purchase, or churn reduction.<\/p>\n\n\n\n

                              5) What\u2019s the biggest mistake teams make with Airship?<\/h3>\n\n\n\n

                              Over-sending. Without frequency caps, suppression logic, and preference design, notification fatigue increases opt-outs and reduces long-term retention\u2014hurting Direct & Retention Marketing<\/strong> outcomes.<\/p>\n\n\n\n

                              6) Do developers need to be involved to use Airship well?<\/h3>\n\n\n\n

                              Yes, especially early. Developers typically instrument events, configure deep links, and ensure identity and consent are handled correctly\u2014foundational for reliable Push Notification Marketing<\/strong> automation and measurement.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              Airship is a customer engagement platform widely used to power mobile and web messaging programs\u2014especially push notifications\u2014at scale. In **Direct & Retention Marketing**, it\u2019s often positioned as the system that helps teams reach known users on owned channels with timely, personalized messages that drive repeat usage, purchases, and long-term loyalty. In **Push Notification Marketing**, Airship is commonly used to manage opt-ins, audience segmentation, message orchestration, automation, and measurement across millions of devices.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1895],"tags":[],"class_list":["post-8328","post","type-post","status-publish","format-standard","hentry","category-push-notification-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8328"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8328\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}