{"id":8279,"date":"2026-03-25T21:30:45","date_gmt":"2026-03-25T21:30:45","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/retention-push\/"},"modified":"2026-03-25T21:30:45","modified_gmt":"2026-03-25T21:30:45","slug":"retention-push","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/retention-push\/","title":{"rendered":"Retention Push: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Push Notification Marketing"},"content":{"rendered":"\n

Retention Push is a customer retention tactic within Direct & Retention Marketing<\/strong> that uses timely, relevant push notifications to keep users engaged, returning, and progressing through their lifecycle. In Push Notification Marketing<\/strong>, it\u2019s the difference between \u201cwe sent a message\u201d and \u201cwe intentionally prevented churn or increased repeat usage.\u201d<\/p>\n\n\n\n

Modern Direct & Retention Marketing<\/strong> increasingly depends on owned channels that can react in real time to behavior. Retention Push matters because push notifications reach opted-in users quickly, can be personalized using first-party data, and often influence outcomes like repeat purchases, subscription renewals, feature adoption, and habit formation\u2014without the recurring costs of paid acquisition.<\/p>\n\n\n\n

What Is Retention Push?<\/h2>\n\n\n\n

Retention Push<\/strong> is the deliberate use of push notifications (mobile app, web push, and in some contexts device or browser-level messaging) to increase retention by nudging users toward actions that correlate with long-term value. It is not just \u201csending push\u201d; it\u2019s a retention strategy that prioritizes timing, relevance, segmentation, and measurement.<\/p>\n\n\n\n

The core concept is simple: identify moments where users are likely to disengage (or where a small nudge increases continued usage) and deliver a push notification that makes the next best action easy.<\/p>\n\n\n\n

From a business perspective, Retention Push supports outcomes such as:<\/p>\n\n\n\n

    \n
  • reducing churn and inactivity<\/li>\n
  • increasing repeat sessions and repeat purchases<\/li>\n
  • improving onboarding completion and feature adoption<\/li>\n
  • expanding customer lifetime value through steady engagement<\/li>\n<\/ul>\n\n\n\n

    Within Direct & Retention Marketing<\/strong>, Retention Push sits alongside email, SMS, in-app messaging, and loyalty programs as an owned-channel lever. Inside Push Notification Marketing<\/strong>, it\u2019s the retention-focused branch: the campaigns and automations designed specifically to keep customers active rather than simply driving one-time traffic.<\/p>\n\n\n\n

    Why Retention Push Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    Retention is often where profitability is won. Acquisition costs fluctuate, competition increases, and attribution becomes harder, but a strong retention engine compounds over time. Retention Push<\/strong> contributes to that engine by creating frequent, low-friction touchpoints.<\/p>\n\n\n\n

    Strategically, Retention Push helps Direct & Retention Marketing<\/strong> teams:<\/p>\n\n\n\n

      \n
    • Protect revenue:<\/strong> returning customers typically convert more efficiently than new visitors, so preventing churn safeguards future revenue.<\/li>\n
    • Increase LTV:<\/strong> nudges that encourage repeat behaviors (reorders, renewals, habit loops) raise lifetime value.<\/li>\n
    • Shorten the path to value:<\/strong> onboarding and activation pushes can move users faster to the \u201caha\u201d moment.<\/li>\n
    • Build competitive advantage:<\/strong> relevance and timing are hard to copy; better lifecycle messaging becomes a moat.<\/li>\n<\/ul>\n\n\n\n

      In Push Notification Marketing<\/strong>, retention is also a quality signal. If your push program only drives spikes but not sustained engagement, the channel eventually degrades: opt-outs rise, permissions drop, and deliverability or platform limits can tighten. Retention Push protects the long-term health of the channel by focusing on user value, not just volume.<\/p>\n\n\n\n

      How Retention Push Works<\/h2>\n\n\n\n

      Retention Push<\/strong> is best understood as a practical workflow that connects customer signals to meaningful messages and measurable outcomes.<\/p>\n\n\n\n

        \n
      1. \n

        Input (signals and triggers)<\/strong>\n The program starts with signals such as inactivity, browsing behavior, purchase history, subscription status, app events, time since last session, or milestone completion. In Direct & Retention Marketing<\/strong>, these signals typically come from product analytics, CRM, or event tracking.<\/p>\n<\/li>\n

      2. \n

        Analysis (segmentation and intent)<\/strong>\n Next, teams decide which users should receive a message and why. This includes segmentation (new vs. returning, high-value vs. low-value, engaged vs. slipping), intent inference (what they likely need), and prioritization (which message matters most right now). In Push Notification Marketing<\/strong>, this step prevents \u201cone message to everyone\u201d fatigue.<\/p>\n<\/li>\n

      3. \n

        Execution (message + timing + delivery rules)<\/strong>\n The push is crafted with a clear value proposition, delivered at a sensible time, and governed by controls like frequency caps, quiet hours, and suppression rules (for example, don\u2019t send a win-back push if the user already returned today).<\/p>\n<\/li>\n

      4. \n

        Output (behavior change and measurement)<\/strong>\n The outcome is measured in engagement and retention metrics: returning sessions, repeat purchases, renewed subscriptions, reduced churn, or improved activation rates. A mature Retention Push program loops these results back into audience rules and creative testing.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Retention Push<\/h2>\n\n\n\n

        A reliable Retention Push<\/strong> system is less about clever copy and more about disciplined infrastructure. Key components include:<\/p>\n\n\n\n

          \n
        • Consent and preference management:<\/strong> opt-in flows, notification categories, and user preferences (frequency, topics).<\/li>\n
        • Customer data and event tracking:<\/strong> first-party events (viewed item, added to cart, completed tutorial), profile attributes, and lifecycle dates.<\/li>\n
        • Segmentation and lifecycle logic:<\/strong> rules that define states like new, active, at-risk, dormant, returning, and loyal.<\/li>\n
        • Automation and orchestration:<\/strong> triggered messages, drip sequences, and cross-channel coordination within Direct & Retention Marketing<\/strong>.<\/li>\n
        • Creative and messaging standards:<\/strong> templates, tone guidelines, localization, and deep-link strategy.<\/li>\n
        • Governance:<\/strong> ownership across marketing, product, and engineering; QA processes; and approval workflows.<\/li>\n
        • Measurement framework:<\/strong> holdouts or control groups where possible, clear success metrics, and consistent attribution windows.<\/li>\n<\/ul>\n\n\n\n

          Types of Retention Push<\/h2>\n\n\n\n

          \u201cTypes\u201d of Retention Push<\/strong> are best described by the retention problem being solved and the lifecycle moment being targeted.<\/p>\n\n\n\n

          Lifecycle-based Retention Push<\/h3>\n\n\n\n
            \n
          • Onboarding\/activation pushes:<\/strong> help users complete setup and reach first value.<\/li>\n
          • Engagement pushes:<\/strong> encourage regular usage (content, features, routines).<\/li>\n
          • Win-back pushes:<\/strong> re-engage users after inactivity thresholds.<\/li>\n
          • Loyalty pushes:<\/strong> reward milestones and reinforce long-term habits.<\/li>\n<\/ul>\n\n\n\n

            Trigger-based Retention Push<\/h3>\n\n\n\n
              \n
            • Behavior-triggered:<\/strong> based on events (browse, cart, session drop-off).<\/li>\n
            • Time-triggered:<\/strong> based on elapsed time (7 days inactive, renewal in 3 days).<\/li>\n
            • Contextual:<\/strong> based on location\/time zone\/device language (used carefully and ethically).<\/li>\n<\/ul>\n\n\n\n

              Value-based Retention Push<\/h3>\n\n\n\n
                \n
              • High-value customer retention:<\/strong> more personalized and service-oriented.<\/li>\n
              • Low-engagement retention:<\/strong> simplified nudges focused on one next step.<\/li>\n
              • Churn-risk cohorts:<\/strong> targeted interventions when indicators show declining activity.<\/li>\n<\/ul>\n\n\n\n

                These distinctions help Direct & Retention Marketing<\/strong> teams avoid generic blast messaging and keep Push Notification Marketing<\/strong> aligned to customer needs.<\/p>\n\n\n\n

                Real-World Examples of Retention Push<\/h2>\n\n\n\n

                Example 1: Subscription renewal prevention (SaaS or memberships)<\/h3>\n\n\n\n

                A subscription business detects users with declining weekly usage and a renewal date within 10 days. A Retention Push<\/strong> sequence delivers: (1) a quick reminder of a key feature, (2) a tip to achieve a result faster, and (3) a \u201cneed help?\u201d prompt that deep-links to support or a success checklist. This ties Push Notification Marketing<\/strong> to retention outcomes rather than just opens, and it complements email in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                Example 2: Ecommerce repeat purchase and replenishment<\/h3>\n\n\n\n

                A brand uses purchase history to estimate replenishment windows (for consumables). The Retention Push is triggered when the expected repurchase date approaches, with a personalized reminder and a deep link to the last purchased product page or cart. Suppression rules prevent sending if the customer already reordered. This approach improves repeat rate while keeping the push channel relevant.<\/p>\n\n\n\n

                Example 3: Content app habit building (media or learning)<\/h3>\n\n\n\n

                A learning app identifies users who completed one lesson but didn\u2019t return within 48 hours. It sends a Retention Push<\/strong> that highlights the next small step (\u201cContinue where you left off\u201d) and uses quiet hours to avoid disruption. Over time, the team tests cadence and content themes to optimize 7-day and 30-day retention\u2014classic Direct & Retention Marketing<\/strong> applied through Push Notification Marketing<\/strong>.<\/p>\n\n\n\n

                Benefits of Using Retention Push<\/h2>\n\n\n\n

                When implemented responsibly, Retention Push<\/strong> can deliver meaningful advantages:<\/p>\n\n\n\n

                  \n
                • Higher retention and reactivation:<\/strong> timely nudges reduce inactivity periods and encourage returns.<\/li>\n
                • Lower dependency on paid acquisition:<\/strong> keeping existing users active improves ROI across Direct & Retention Marketing<\/strong>.<\/li>\n
                • Faster learning cycles:<\/strong> push campaigns can be tested quickly with clear behavioral outcomes.<\/li>\n
                • Better customer experience:<\/strong> relevant reminders, helpful tips, and preference controls can make notifications feel like service\u2014not spam.<\/li>\n
                • Operational efficiency:<\/strong> automation and segmentation reduce manual campaign work while improving consistency.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Retention Push<\/h2>\n\n\n\n

                  Retention Push<\/strong> also comes with real constraints that teams must plan for:<\/p>\n\n\n\n

                    \n
                  • Permission and opt-out sensitivity:<\/strong> aggressive frequency or irrelevant messaging quickly reduces opt-in rates.<\/li>\n
                  • Measurement complexity:<\/strong> attribution can be noisy, especially when email, in-app, and push overlap in Direct & Retention Marketing<\/strong>.<\/li>\n
                  • Data quality issues:<\/strong> missing events, delayed pipelines, or inconsistent user IDs can break triggers and personalization.<\/li>\n
                  • Platform limitations:<\/strong> device-level rules, delivery delays, and notification grouping can affect performance.<\/li>\n
                  • Personalization risks:<\/strong> overly specific messaging can feel invasive; privacy and trust must guide what you send.<\/li>\n
                  • Creative fatigue:<\/strong> repeating the same copy or offer reduces incremental impact over time.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Retention Push<\/h2>\n\n\n\n

                    To make Retention Push<\/strong> durable and scalable, focus on fundamentals:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Start with lifecycle mapping<\/strong>\n Define what \u201cactive,\u201d \u201cat-risk,\u201d and \u201cchurned\u201d mean for your product, and align messages to those states within Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

                    2. \n

                      Use frequency caps and prioritization<\/strong>\n Decide what happens when multiple triggers fire. A message hierarchy prevents spam and protects Push Notification Marketing<\/strong> health.<\/p>\n<\/li>\n

                    3. \n

                      Make every push earn its interruption<\/strong>\n Each notification should offer clear user value: a reminder, progress, savings, or a concrete next step\u2014not vague hype.<\/p>\n<\/li>\n

                    4. \n

                      Deep-link to the right destination<\/strong>\n Reduce friction by linking directly to the relevant screen or page, not just the home screen.<\/p>\n<\/li>\n

                    5. \n

                      Test systematically<\/strong>\n A\/B test timing, audience thresholds, message framing, and cadence. When possible, use holdout groups to estimate true lift.<\/p>\n<\/li>\n

                    6. \n

                      Coordinate across channels<\/strong>\n Align push with email, in-app, and SMS so customers don\u2019t receive conflicting messages\u2014a core discipline in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

                    7. \n

                      Review performance by cohort, not only totals<\/strong>\n Analyze results by lifecycle stage, acquisition source, and tenure. Retention Push that helps new users may annoy loyal ones (and vice versa).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Retention Push<\/h2>\n\n\n\n

                      Retention Push<\/strong> is enabled by a stack of systems rather than a single tool. Common tool categories include:<\/p>\n\n\n\n

                        \n
                      • Customer data platforms (CDP) or event pipelines:<\/strong> unify identities, collect events, and standardize properties used for triggers.<\/li>\n
                      • Marketing automation and journey builders:<\/strong> orchestrate sequences, branching logic, and suppression rules across Direct & Retention Marketing<\/strong> channels.<\/li>\n
                      • Push delivery and campaign management systems:<\/strong> manage segments, templates, scheduling, and device\/platform settings for Push Notification Marketing<\/strong>.<\/li>\n
                      • Product analytics tools:<\/strong> cohort retention, funnels, feature adoption, and churn-risk indicators that inform Retention Push strategy.<\/li>\n
                      • CRM systems:<\/strong> customer profiles, subscription status, service history, and preference data.<\/li>\n
                      • Experimentation and analytics:<\/strong> A\/B testing frameworks, incrementality testing, and dashboards for KPI monitoring.<\/li>\n
                      • Reporting and BI dashboards:<\/strong> unify performance across push, email, in-app, and revenue outcomes.<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Retention Push<\/h2>\n\n\n\n

                        To evaluate Retention Push<\/strong>, measure both channel health and business impact.<\/p>\n\n\n\n

                        Channel and engagement metrics<\/h3>\n\n\n\n
                          \n
                        • Opt-in rate \/ permission acceptance rate<\/strong><\/li>\n
                        • Delivery rate<\/strong> (where available)<\/li>\n
                        • Open rate \/ click rate<\/strong> (platform-dependent)<\/li>\n
                        • Notification enablement by platform<\/strong> (iOS vs. Android vs. web)<\/li>\n
                        • Opt-out rate and notification disabling rate<\/strong><\/li>\n<\/ul>\n\n\n\n

                          Retention and value metrics<\/h3>\n\n\n\n
                            \n
                          • D1\/D7\/D30 retention<\/strong> (or retention by your product\u2019s natural cycle)<\/li>\n
                          • Reactivation rate<\/strong> (returning after inactivity)<\/li>\n
                          • Repeat purchase rate \/ reorder rate<\/strong><\/li>\n
                          • Churn rate \/ renewal rate<\/strong> (subscriptions)<\/li>\n
                          • Session frequency and time between sessions<\/strong><\/li>\n
                          • Customer lifetime value (LTV)<\/strong> and incremental revenue lift<\/strong><\/li>\n<\/ul>\n\n\n\n

                            Efficiency and quality metrics<\/h3>\n\n\n\n
                              \n
                            • Messages per user per week<\/strong> (with caps)<\/li>\n
                            • Incremental lift vs. control group<\/strong><\/li>\n
                            • Complaint signals<\/strong> (uninstalls, spam reports where applicable)<\/li>\n
                            • Downstream conversion rate<\/strong> (action taken after receiving a push)<\/li>\n<\/ul>\n\n\n\n

                              Future Trends of Retention Push<\/h2>\n\n\n\n

                              Retention Push<\/strong> is evolving as Direct & Retention Marketing<\/strong> adapts to new expectations and constraints:<\/p>\n\n\n\n

                                \n
                              • AI-assisted personalization:<\/strong> better prediction of next-best action, optimal send time, and content relevance\u2014while still requiring human governance and brand judgment.<\/li>\n
                              • Automation with guardrails:<\/strong> more always-on journeys, paired with stricter frequency controls and policy compliance.<\/li>\n
                              • Privacy-first measurement:<\/strong> increased reliance on first-party data, modeled incrementality, and cohort-level insights as tracking becomes more limited.<\/li>\n
                              • Richer segmentation and lifecycle scoring:<\/strong> churn-risk and engagement scoring will increasingly drive who gets which push and when.<\/li>\n
                              • Cross-channel orchestration:<\/strong> push will be coordinated more tightly with in-app messaging, email, and customer support in Direct & Retention Marketing<\/strong> to create consistent experiences.<\/li>\n
                              • Preference-led messaging:<\/strong> notification categories and user-controlled topics will become more important to sustain opt-in rates in Push Notification Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                Retention Push vs Related Terms<\/h2>\n\n\n\n

                                Retention Push vs Re-engagement Push<\/h3>\n\n\n\n

                                A Retention Push<\/strong> can include re-engagement, but it\u2019s broader. Retention covers the full lifecycle\u2014activation, habit building, loyalty, and churn prevention\u2014while re-engagement typically focuses on bringing inactive users back.<\/p>\n\n\n\n

                                Retention Push vs Promotional Push<\/h3>\n\n\n\n

                                Promotional pushes emphasize offers, discounts, and short-term conversions. Retention Push emphasizes sustained usage and long-term value. In Push Notification Marketing<\/strong>, promotional pushes can support retention, but too many promotions often increase opt-outs and reduce trust.<\/p>\n\n\n\n

                                Retention Push vs In-app Messaging<\/h3>\n\n\n\n

                                In-app messages appear only when the user is already in the product; push notifications reach users outside the app or site. In Direct & Retention Marketing<\/strong>, these channels work best together: push can bring users back, and in-app can guide them once they arrive.<\/p>\n\n\n\n

                                Who Should Learn Retention Push<\/h2>\n\n\n\n

                                Retention Push<\/strong> is a practical skill across roles:<\/p>\n\n\n\n

                                  \n
                                • Marketers:<\/strong> to design lifecycle campaigns, improve LTV, and strengthen Direct & Retention Marketing<\/strong> performance.<\/li>\n
                                • Analysts:<\/strong> to build cohorts, define churn risk, and validate incremental impact in Push Notification Marketing<\/strong>.<\/li>\n
                                • Agencies:<\/strong> to deliver measurable retention programs for clients beyond acquisition.<\/li>\n
                                • Business owners and founders:<\/strong> to reduce churn, stabilize revenue, and improve unit economics.<\/li>\n
                                • Developers and product teams:<\/strong> to implement event tracking, deep links, preference centers, and reliable automation triggers that make Retention Push work.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Retention Push<\/h2>\n\n\n\n

                                  Retention Push<\/strong> is the retention-focused use of push notifications to keep users engaged, prevent churn, and increase lifetime value. It sits squarely within Direct & Retention Marketing<\/strong> as an owned-channel lever and is a key discipline inside Push Notification Marketing<\/strong> when the goal is sustained customer relationships, not one-off clicks. Done well, it combines clean data, thoughtful segmentation, controlled frequency, strong messaging, and rigorous measurement to create real behavioral lift.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is Retention Push in simple terms?<\/h3>\n\n\n\n

                                  Retention Push is using push notifications to help users come back and keep using a product\u2014through timely reminders, helpful nudges, and lifecycle-based messaging designed to reduce churn.<\/p>\n\n\n\n

                                  2) How is Retention Push different from sending regular push notifications?<\/h3>\n\n\n\n

                                  Regular push notifications may be one-off announcements or promotions. Retention Push is intentional: it\u2019s built around lifecycle stages, behavioral triggers, suppression rules, and retention KPIs within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                  3) What are the most important metrics for Retention Push?<\/h3>\n\n\n\n

                                  Focus on retention outcomes (D7\/D30 retention, reactivation, churn\/renewal, repeat purchase) and channel health (opt-in rate, opt-out rate, message frequency per user), plus incremental lift when you can measure it.<\/p>\n\n\n\n

                                  4) How often should I send Retention Push messages?<\/h3>\n\n\n\n

                                  There is no universal number. Start with conservative frequency caps, prioritize high-value triggers, and adjust based on opt-outs, engagement, and incremental lift. Over-messaging is the fastest way to damage Push Notification Marketing<\/strong> performance.<\/p>\n\n\n\n

                                  5) Can Retention Push replace email or SMS in Direct & Retention Marketing?<\/h3>\n\n\n\n

                                  It shouldn\u2019t replace them. Retention Push is best as part of a coordinated Direct & Retention Marketing<\/strong> mix\u2014push for immediacy and reactivation, email for depth and detail, and SMS for time-sensitive high-value moments (with stricter consent).<\/p>\n\n\n\n

                                  6) What makes a Retention Push message \u201cgood\u201d?<\/h3>\n\n\n\n

                                  A good message is relevant to the user\u2019s context, offers clear value, arrives at an appropriate time, and deep-links to the exact next step. It also respects preferences and avoids unnecessary repetition.<\/p>\n\n\n\n

                                  7) What should I avoid when launching Push Notification Marketing for retention?<\/h3>\n\n\n\n

                                  Avoid blasting all users, skipping frequency caps, using unclear destinations (no deep links), and judging success only by opens\/clicks. Tie your Push Notification Marketing<\/strong> program to retention and revenue outcomes, not just channel engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Retention Push is a customer retention tactic within **Direct & Retention Marketing** that uses timely, relevant push notifications to keep users engaged, returning, and progressing through their lifecycle. In **Push Notification Marketing**, it\u2019s the difference between \u201cwe sent a message\u201d and \u201cwe intentionally prevented churn or increased repeat usage.\u201d<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1895],"tags":[],"class_list":["post-8279","post","type-post","status-publish","format-standard","hentry","category-push-notification-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8279"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8279\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}