{"id":8253,"date":"2026-03-25T20:34:16","date_gmt":"2026-03-25T20:34:16","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/notification-grouping\/"},"modified":"2026-03-25T20:34:16","modified_gmt":"2026-03-25T20:34:16","slug":"notification-grouping","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/notification-grouping\/","title":{"rendered":"Notification Grouping: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Push Notification Marketing"},"content":{"rendered":"\n

Notification Grouping is the practice of organizing multiple notifications into a consolidated, structured, and easier-to-handle experience\u2014either for the end user (how messages appear on a device) or for the marketer (how messages are planned, controlled, and measured). In Direct & Retention Marketing<\/strong>, it\u2019s a critical concept because it reduces noise while preserving timely communication across lifecycle moments.<\/p>\n\n\n\n

In Push Notification Marketing<\/strong>, Notification Grouping helps teams avoid overwhelming subscribers with a rapid sequence of alerts, improves clarity when several events occur close together, and supports a more intentional customer experience. As competition for attention grows and opt-out risk increases, grouping is not just a UX feature\u2014it\u2019s a retention lever.<\/p>\n\n\n\n

What Is Notification Grouping?<\/h2>\n\n\n\n

Notification Grouping<\/strong> is a method for combining, clustering, or threading related notifications so they appear as a single grouped item (often expandable) or are treated as a coordinated set within campaign logic. The core idea is simple: when multiple notifications belong together, the experience should feel cohesive rather than chaotic.<\/p>\n\n\n\n

From a business standpoint, Notification Grouping is about balancing message volume<\/strong> and message value<\/strong>. In Direct & Retention Marketing<\/strong>, this supports long-term engagement by reducing fatigue, preventing confusion, and helping users understand what matters most.<\/p>\n\n\n\n

Within Push Notification Marketing<\/strong>, Notification Grouping typically shows up in three places:<\/p>\n\n\n\n

    \n
  • User experience:<\/strong> how notifications are displayed (stacked, threaded, summarized).<\/li>\n
  • Campaign operations:<\/strong> how triggers are batched or coordinated to avoid collisions.<\/li>\n
  • Measurement:<\/strong> how grouped sequences are evaluated as a set rather than as isolated sends.<\/li>\n<\/ul>\n\n\n\n

    Why Notification Grouping Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, the goal is sustained customer relationships, not one-off clicks. Notification Grouping matters because it directly impacts how your brand is experienced during high-frequency moments such as onboarding, promotions, order updates, and content drops.<\/p>\n\n\n\n

    Key strategic value includes:<\/p>\n\n\n\n

      \n
    • Reduced notification fatigue:<\/strong> Fewer interruptions lowers the likelihood of disables, opt-outs, or uninstalls.<\/li>\n
    • Clearer prioritization:<\/strong> Grouping helps users interpret multiple events without feeling spammed.<\/li>\n
    • Higher trust and brand perception:<\/strong> Organized communication feels intentional and respectful.<\/li>\n
    • Better lifecycle outcomes:<\/strong> Clean messaging supports progression from activation to repeat use.<\/li>\n<\/ul>\n\n\n\n

      Teams that operationalize Notification Grouping in Push Notification Marketing<\/strong> often gain a competitive advantage: they can run more sophisticated programs (more triggers, more personalization) without sacrificing customer experience\u2014an essential trade-off in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

      How Notification Grouping Works<\/h2>\n\n\n\n

      Notification Grouping can be implemented at the operating system level (how the device groups notifications) and\/or at the marketing and application logic level (how your systems decide what to send). In practice, it often follows a workflow like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger<\/strong>\n Events occur: a purchase ships, a price drops, a sports score updates, a user receives messages, or multiple promotions go live. In Push Notification Marketing<\/strong>, these triggers may come from product events, CRM changes, or time-based schedules.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ processing<\/strong>\n Rules decide whether notifications are related and should be grouped. Common logic includes:\n – Same user + same topic within a time window\n – Same order ID \/ reservation \/ thread ID\n – Same campaign category (e.g., \u201cweekly deals\u201d)\n – Priority scoring (urgent vs. informational)<\/p>\n<\/li>\n

      3. \n

        Execution \/ application<\/strong>\n The system either:\n – Sends a single summary notification<\/strong> (e.g., \u201c3 updates on your order\u201d), or\n – Sends multiple notifications with shared grouping metadata (so the device stacks them), or\n – Holds notifications and releases a consolidated message at a chosen time.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome<\/strong>\n The user sees fewer, more organized alerts; the brand reduces clutter; engagement becomes more consistent. In Direct & Retention Marketing<\/strong>, the outcome is typically improved retention signals (fewer opt-outs, more returning sessions) and better message governance.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Notification Grouping<\/h2>\n\n\n\n

        Effective Notification Grouping usually depends on a combination of product capabilities and marketing operations:<\/p>\n\n\n\n

        Data inputs and identifiers<\/h3>\n\n\n\n
          \n
        • User ID \/ device token mapping<\/strong> (to ensure correct delivery)<\/li>\n
        • Event metadata<\/strong> (category, timestamp, priority)<\/li>\n
        • Thread keys<\/strong> (order ID, conversation ID, subscription topic)<\/li>\n
        • Preference data<\/strong> (opt-ins, quiet hours, frequency choices)<\/li>\n<\/ul>\n\n\n\n

          Rules and governance<\/h3>\n\n\n\n
            \n
          • Grouping policies:<\/strong> what can be grouped, and when grouping is not allowed (e.g., security alerts).<\/li>\n
          • Priority framework:<\/strong> what must break through grouping due to urgency.<\/li>\n
          • Ownership:<\/strong> marketing, product, and engineering responsibilities for logic changes.<\/li>\n<\/ul>\n\n\n\n

            Systems and processes<\/h3>\n\n\n\n
              \n
            • Automation orchestration:<\/strong> to coordinate triggers and prevent collisions in Push Notification Marketing<\/strong>.<\/li>\n
            • Experimentation workflow:<\/strong> A\/B testing of grouping thresholds, summary copy, and timing.<\/li>\n
            • QA and monitoring:<\/strong> ensuring grouping doesn\u2019t hide critical messages.<\/li>\n<\/ul>\n\n\n\n

              Metrics and feedback loops<\/h3>\n\n\n\n

              Notification Grouping should be evaluated with both performance metrics (clicks, conversions) and quality metrics (opt-outs, complaints, user sentiment). This is especially important in Direct & Retention Marketing<\/strong>, where long-term value matters more than short-term spikes.<\/p>\n\n\n\n

              Types of Notification Grouping<\/h2>\n\n\n\n

              Notification Grouping doesn\u2019t have one universal taxonomy, but these practical distinctions are common in Push Notification Marketing<\/strong> and product messaging:<\/p>\n\n\n\n

              1) Display-based grouping (device\/UI grouping)<\/h3>\n\n\n\n

              Notifications are sent separately but tagged so the device stacks them. This preserves event-level detail while reducing visual clutter.<\/p>\n\n\n\n

              2) Summary (digest) grouping<\/h3>\n\n\n\n

              Multiple events are combined into a single notification (e.g., \u201c5 new items in your wishlist dropped in price\u201d). This is common for high-volume use cases like content, social, or retail.<\/p>\n\n\n\n

              3) Time-window grouping (batching)<\/h3>\n\n\n\n

              Events that occur within a defined time window (e.g., 5\u201315 minutes) are grouped. This approach is effective when events are bursty and individually low urgency.<\/p>\n\n\n\n

              4) Thread\/topic grouping<\/h3>\n\n\n\n

              Notifications are grouped by a shared context such as:\n– Order or delivery thread\n– Support ticket thread\n– Conversation thread\n– Category\/topic subscription (e.g., \u201cNBA scores\u201d)<\/p>\n\n\n\n

              5) Priority-aware grouping<\/h3>\n\n\n\n

              Low-priority items are grouped, while urgent items remain standalone. In Direct & Retention Marketing<\/strong>, this avoids burying time-sensitive notifications like fraud alerts or check-in deadlines.<\/p>\n\n\n\n

              Real-World Examples of Notification Grouping<\/h2>\n\n\n\n

              Example 1: Ecommerce order updates (transactional + retention)<\/h3>\n\n\n\n

              A customer places an order and receives multiple status changes (confirmed, packed, shipped). With Notification Grouping, updates can appear as a single \u201cOrder updates\u201d thread or a summarized status. This supports Direct & Retention Marketing<\/strong> by reducing noise while maintaining trust, and it strengthens Push Notification Marketing<\/strong> by keeping the user informed without fatigue.<\/p>\n\n\n\n

              Example 2: Content app with rapid-fire alerts (engagement)<\/h3>\n\n\n\n

              A news or creator app publishes multiple stories in a short period. Instead of sending six notifications, Notification Grouping creates a \u201cTop stories\u201d bundle, optionally personalized by topic. The result is a cleaner experience, better session starts, and fewer notification disables\u2014key retention wins in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

              Example 3: Promotions and lifecycle triggers colliding (operational)<\/h3>\n\n\n\n

              A user qualifies for a reactivation offer on the same day a flash sale launches and a cart reminder fires. Notification Grouping at the orchestration layer prevents three separate pings in one hour. Instead, it selects the best message or merges complementary content. This is a practical way to reduce internal channel conflict in Push Notification Marketing<\/strong>.<\/p>\n\n\n\n

              Benefits of Using Notification Grouping<\/h2>\n\n\n\n

              When implemented thoughtfully, Notification Grouping can deliver measurable improvements:<\/p>\n\n\n\n

                \n
              • Higher engagement quality:<\/strong> Users interact with messages that feel curated rather than spammy.<\/li>\n
              • Lower opt-out and uninstall rates:<\/strong> Fewer interruptions reduce fatigue\u2014central to Direct & Retention Marketing<\/strong> goals.<\/li>\n
              • Improved deliverability resilience:<\/strong> While push deliverability differs from email, reducing \u201cunwanted\u201d signals can help maintain healthier engagement patterns.<\/li>\n
              • Operational efficiency:<\/strong> Fewer sends (or fewer competing sends) can reduce complexity, QA effort, and campaign collisions.<\/li>\n
              • Better user comprehension:<\/strong> Grouping provides context\u2014users understand \u201cwhat changed\u201d without scanning multiple alerts.<\/li>\n<\/ul>\n\n\n\n

                In many programs, the biggest win is not a higher click-through rate on day one, but a steadier retention curve over weeks\u2014exactly what Direct & Retention Marketing<\/strong> aims to achieve.<\/p>\n\n\n\n

                Challenges of Notification Grouping<\/h2>\n\n\n\n

                Notification Grouping also introduces trade-offs that teams should manage explicitly:<\/p>\n\n\n\n

                  \n
                • Hidden urgency risk:<\/strong> Poor grouping rules can bury critical updates inside a stack or summary.<\/li>\n
                • Attribution complexity:<\/strong> If multiple events are grouped, it\u2019s harder to attribute outcomes to a single trigger in Push Notification Marketing<\/strong> reporting.<\/li>\n
                • Platform variation:<\/strong> Device behavior differs by operating system and user settings, so the same grouping metadata may not render identically for all users.<\/li>\n
                • Rule maintenance:<\/strong> As campaigns grow, grouping logic can become brittle without governance and documentation.<\/li>\n
                • Personalization conflicts:<\/strong> Grouping must still respect user preferences (topics, quiet hours, frequency caps), or it can backfire.<\/li>\n<\/ul>\n\n\n\n

                  In Direct & Retention Marketing<\/strong>, these issues matter because the downside is often long-term: users silently disable notifications rather than complain.<\/p>\n\n\n\n

                  Best Practices for Notification Grouping<\/h2>\n\n\n\n

                  To make Notification Grouping a reliable part of your Push Notification Marketing<\/strong> program, focus on repeatable rules and measurable outcomes:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Define \u201cgroupable\u201d vs. \u201cnever group\u201d categories<\/strong>\n Security, compliance, and time-critical transactional alerts often should remain standalone.<\/p>\n<\/li>\n

                  2. \n

                    Use a clear grouping key<\/strong>\n Tie messages to a stable identifier (order ID, thread ID, topic). Avoid vague groupings like \u201cmisc updates.\u201d<\/p>\n<\/li>\n

                  3. \n

                    Apply priority and frequency controls together<\/strong>\n Notification Grouping works best alongside frequency caps, quiet hours, and message prioritization\u2014core controls in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

                  4. \n

                    Prefer summaries for high-volume, low-urgency events<\/strong>\n Digests reduce clutter and often improve perceived relevance.<\/p>\n<\/li>\n

                  5. \n

                    Write summary copy that communicates value fast<\/strong>\n Examples: \u201c3 new comments,\u201d \u201c5 price drops,\u201d \u201c2 updates on your delivery.\u201d Make the \u201cwhy it matters\u201d obvious.<\/p>\n<\/li>\n

                  6. \n

                    Test timing windows and thresholds<\/strong>\n Experiment with 5 vs. 15 minutes, or grouping after 2+ events vs. 3+ events. Optimize for retention, not only clicks.<\/p>\n<\/li>\n

                  7. \n

                    Monitor negative signals aggressively<\/strong>\n Track opt-outs, disables, complaint proxies (like rapid dismissals), and uninstall correlations after grouping changes.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Notification Grouping<\/h2>\n\n\n\n

                    Notification Grouping is enabled and managed through a combination of systems. In Direct & Retention Marketing<\/strong>, the most common tool categories include:<\/p>\n\n\n\n

                      \n
                    • Marketing automation tools:<\/strong> to orchestrate triggers, apply rules, set quiet hours, and coordinate lifecycle journeys in Push Notification Marketing<\/strong>.<\/li>\n
                    • CRM systems:<\/strong> to store user preferences, subscription topics, and eligibility segments that influence grouping decisions.<\/li>\n
                    • Customer data platforms (CDPs) and event pipelines:<\/strong> to collect real-time events and provide consistent identifiers (user, order, thread).<\/li>\n
                    • Product analytics tools:<\/strong> to analyze behavior after grouped vs. ungrouped notifications (sessions, feature usage, retention).<\/li>\n
                    • Experimentation and feature-flag systems:<\/strong> to roll out grouping logic safely and run controlled tests.<\/li>\n
                    • Reporting dashboards \/ BI:<\/strong> to unify metrics across campaigns and understand downstream impact (conversion, repeat purchase, churn).<\/li>\n<\/ul>\n\n\n\n

                      The key is not the tool brand; it\u2019s whether your stack can coordinate triggers, enforce rules, and measure outcomes<\/strong> consistently.<\/p>\n\n\n\n

                      Metrics Related to Notification Grouping<\/h2>\n\n\n\n

                      To evaluate Notification Grouping properly, use a mix of performance, efficiency, and experience metrics:<\/p>\n\n\n\n

                      Engagement and conversion<\/h3>\n\n\n\n
                        \n
                      • Open rate \/ interaction rate<\/strong> (tap or expand behavior where available)<\/li>\n
                      • Click-through rate (CTR)<\/strong> on the notification<\/li>\n
                      • Conversion rate<\/strong> (purchase, subscription, key event)<\/li>\n
                      • Session starts<\/strong> and time to session<\/strong> after delivery<\/li>\n<\/ul>\n\n\n\n

                        Retention and audience health (critical in Direct & Retention Marketing)<\/h3>\n\n\n\n
                          \n
                        • Opt-out rate<\/strong> (notification permissions disabled)<\/li>\n
                        • Uninstall rate<\/strong> (correlated, not always causal)<\/li>\n
                        • Churn \/ returning user rate<\/strong> (e.g., D7, D30 retention)<\/li>\n<\/ul>\n\n\n\n

                          Operational and efficiency<\/h3>\n\n\n\n
                            \n
                          • Notifications sent per active user<\/strong> (volume control)<\/li>\n
                          • Collision rate<\/strong> (multiple sends within a short window)<\/li>\n
                          • Delivery-to-action latency<\/strong> (whether grouping delays hurt outcomes)<\/li>\n<\/ul>\n\n\n\n

                            Quality and relevance indicators<\/h3>\n\n\n\n
                              \n
                            • Dismissal rate<\/strong> or short-engagement patterns (where measurable)<\/li>\n
                            • Preference center changes<\/strong> (users narrowing topics\/frequency after changes)<\/li>\n<\/ul>\n\n\n\n

                              Future Trends of Notification Grouping<\/h2>\n\n\n\n

                              Notification Grouping is evolving quickly as Direct & Retention Marketing<\/strong> teams push for more personalization with less intrusion:<\/p>\n\n\n\n

                                \n
                              • AI-assisted prioritization:<\/strong> Models can predict which notifications a user is most likely to value now, improving grouping and ordering decisions in Push Notification Marketing<\/strong>.<\/li>\n
                              • Adaptive grouping windows:<\/strong> Instead of fixed time windows, systems may adjust grouping based on user behavior (heavy users tolerate more, light users need fewer).<\/li>\n
                              • Cross-channel orchestration:<\/strong> Grouping logic will increasingly consider email, SMS, and in-app messages together so the user receives one coherent \u201cset\u201d of communications.<\/li>\n
                              • Privacy-aware measurement:<\/strong> As measurement becomes more constrained, teams will rely more on aggregated outcomes (retention, opt-outs) rather than granular user-level attribution.<\/li>\n
                              • User-controlled experiences:<\/strong> More programs will let users choose \u201cinstant\u201d vs. \u201cdaily summary,\u201d making Notification Grouping partially driven by preferences.<\/li>\n<\/ul>\n\n\n\n

                                Notification Grouping vs Related Terms<\/h2>\n\n\n\n

                                Notification Grouping is often confused with nearby concepts. The differences matter operationally in Push Notification Marketing<\/strong>:<\/p>\n\n\n\n

                                Notification Grouping vs notification batching<\/h3>\n\n\n\n
                                  \n
                                • Batching<\/strong> is primarily about timing: holding events and sending them together.<\/li>\n
                                • Notification Grouping<\/strong> is about structure and relationship: presenting related notifications as a coherent set (which may or may not be batched).<\/li>\n<\/ul>\n\n\n\n

                                  Notification Grouping vs notification throttling (rate limiting)<\/h3>\n\n\n\n
                                    \n
                                  • Throttling<\/strong> reduces volume by limiting how many notifications can be sent in a period.<\/li>\n
                                  • Notification Grouping<\/strong> reduces perceived noise by organizing messages; it can work alongside throttling but isn\u2019t the same control.<\/li>\n<\/ul>\n\n\n\n

                                    Notification Grouping vs deduplication<\/h3>\n\n\n\n
                                      \n
                                    • Deduplication<\/strong> removes identical or redundant notifications.<\/li>\n
                                    • Notification Grouping<\/strong> keeps distinct events but organizes them together so the user can process them more easily.<\/li>\n<\/ul>\n\n\n\n

                                      Who Should Learn Notification Grouping<\/h2>\n\n\n\n

                                      Notification Grouping is useful across roles because it sits at the intersection of UX, automation, and measurement:<\/p>\n\n\n\n

                                        \n
                                      • Marketers:<\/strong> to run high-frequency lifecycle programs without harming retention\u2014core to Direct & Retention Marketing<\/strong>.<\/li>\n
                                      • Analysts:<\/strong> to interpret performance correctly when multiple events are summarized or threaded.<\/li>\n
                                      • Agencies:<\/strong> to design scalable Push Notification Marketing<\/strong> playbooks that account for user experience and governance.<\/li>\n
                                      • Business owners and founders:<\/strong> to protect brand trust while still driving revenue through timely messaging.<\/li>\n
                                      • Developers and product teams:<\/strong> to implement grouping keys, event schemas, and rendering behavior that supports marketing goals safely.<\/li>\n<\/ul>\n\n\n\n

                                        Summary of Notification Grouping<\/h2>\n\n\n\n

                                        Notification Grouping is the practice of organizing related notifications into a coherent set\u2014through device-level stacking, summaries, or orchestration rules. It matters because it reduces fatigue, clarifies context, and supports long-term engagement, making it a practical lever in Direct & Retention Marketing<\/strong>. Within Push Notification Marketing<\/strong>, Notification Grouping helps teams scale personalization and automation without overwhelming users, while improving the quality of measurement and the consistency of customer experience.<\/p>\n\n\n\n

                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        1) What is Notification Grouping in plain language?<\/h3>\n\n\n\n

                                        Notification Grouping means combining or organizing related notifications so users see them as one coherent bundle or thread instead of many separate interruptions.<\/p>\n\n\n\n

                                        2) Does Notification Grouping reduce the number of notifications sent?<\/h3>\n\n\n\n

                                        Sometimes. It can reduce sends if you create summary notifications, but it can also send the same number while improving display organization through grouping metadata.<\/p>\n\n\n\n

                                        3) How does Notification Grouping impact Push Notification Marketing performance?<\/h3>\n\n\n\n

                                        In Push Notification Marketing<\/strong>, it often lowers opt-outs and improves perceived relevance. Click-through rate may go up or down depending on the use case, so evaluate impact using retention and audience health metrics as well.<\/p>\n\n\n\n

                                        4) When should you avoid grouping notifications?<\/h3>\n\n\n\n

                                        Avoid grouping for urgent, safety, security, or compliance-related messages where the user must notice each alert immediately and clearly.<\/p>\n\n\n\n

                                        5) Is Notification Grouping a marketing feature or a product feature?<\/h3>\n\n\n\n

                                        It\u2019s both. Marketers define the communication strategy and rules; product and engineering often implement identifiers and rendering behavior so grouping is consistent across devices.<\/p>\n\n\n\n

                                        6) How do you measure whether Notification Grouping is working?<\/h3>\n\n\n\n

                                        Track notification volume per user, opt-out rate, engagement, and downstream retention (e.g., returning sessions). Also monitor collision rates and whether important alerts are being missed.<\/p>\n\n\n\n

                                        7) What\u2019s the quickest way to start using Notification Grouping in Direct & Retention Marketing?<\/h3>\n\n\n\n

                                        Start with one high-volume use case (content bursts, order updates, or promotional collisions), define a grouping key and a time window, then run an A\/B test comparing grouped vs. ungrouped outcomes on opt-outs and retention.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        Notification Grouping is the practice of organizing multiple notifications into a consolidated, structured, and easier-to-handle experience\u2014either for the end user (how messages appear on a device) or for the marketer (how messages are planned, controlled, and measured). In **Direct & Retention Marketing**, it\u2019s a critical concept because it reduces noise while preserving timely communication across lifecycle moments.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1895],"tags":[],"class_list":["post-8253","post","type-post","status-publish","format-standard","hentry","category-push-notification-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8253"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8253\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}