{"id":8252,"date":"2026-03-25T20:28:38","date_gmt":"2026-03-25T20:28:38","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/notification-channel\/"},"modified":"2026-03-25T20:28:38","modified_gmt":"2026-03-25T20:28:38","slug":"notification-channel","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/notification-channel\/","title":{"rendered":"Notification Channel: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Push Notification Marketing"},"content":{"rendered":"\n

In Direct & Retention Marketing<\/strong>, a Notification Channel<\/strong> is the defined path and \u201ccontainer\u201d through which a business delivers notifications to customers\u2014complete with rules for eligibility, permissions, content format, timing, and measurement. It can mean a delivery medium (like mobile push or in-app messages) and it can also mean a structured category within a platform (for example, separating \u201cOrder Updates\u201d from \u201cPromotions\u201d so users can control what they receive).<\/p>\n\n\n\n

This concept matters because Push Notification Marketing<\/strong> is only effective when messages are delivered in the right place, to the right user, with the right expectations. A well-designed Notification Channel<\/strong> improves opt-in rates, reduces fatigue, strengthens trust, and makes it easier to scale lifecycle messaging without sacrificing relevance.<\/p>\n\n\n\n

1) What Is Notification Channel?<\/h2>\n\n\n\n

A Notification Channel<\/strong> is a clearly defined route for sending notifications that groups messages by purpose and controls how they\u2019re delivered and experienced. In practice, it includes decisions like:<\/p>\n\n\n\n

    \n
  • Where the notification appears (mobile push, web push, in-app, SMS, email)<\/li>\n
  • What category it belongs to (transactional alerts vs promotional offers)<\/li>\n
  • What permissions are required (opt-in, system settings, subscription topics)<\/li>\n
  • What constraints apply (frequency caps, quiet hours, priority levels)<\/li>\n
  • How success is measured (delivery, opens, conversions, retention impact)<\/li>\n<\/ul>\n\n\n\n

    The core concept is structure: a Notification Channel<\/strong> creates predictable, manageable \u201clanes\u201d for communication. For the business, it turns notifications into a measurable, governable asset rather than ad-hoc blasts.<\/p>\n\n\n\n

    Within Direct & Retention Marketing<\/strong>, the Notification Channel<\/strong> sits at the intersection of customer data, lifecycle strategy, and message delivery. Inside Push Notification Marketing<\/strong>, it\u2019s foundational\u2014because push is permission-based, interruption-prone, and highly sensitive to relevance and timing.<\/p>\n\n\n\n

    2) Why Notification Channel Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, you\u2019re optimizing for repeat usage, customer lifetime value, and long-term engagement\u2014not just one-time clicks. A Notification Channel<\/strong> matters because it:<\/p>\n\n\n\n

      \n
    • Protects customer trust:<\/strong> Users tolerate \u201cOrder shipped\u201d far more than daily promos. Separating channels by intent helps prevent overreach.<\/li>\n
    • Improves relevance at scale:<\/strong> Channel rules enforce who gets what and when, keeping lifecycle messaging consistent across teams and campaigns.<\/li>\n
    • Enables smarter personalization:<\/strong> When channels are purpose-built, segmentation and dynamic content become easier to manage and test.<\/li>\n
    • Supports compliance and preference control:<\/strong> Clear channel categories help honor opt-ins, opt-outs, and local requirements.<\/li>\n
    • Creates a performance advantage:<\/strong> Companies that control fatigue and maintain high opt-in quality often outperform competitors who treat push as a one-size-fits-all tool.<\/li>\n<\/ul>\n\n\n\n

      For Push Notification Marketing<\/strong>, channel design directly influences deliverability (permission), engagement (open\/click), and downstream outcomes (purchase, churn reduction, app reactivation).<\/p>\n\n\n\n

      3) How Notification Channel Works<\/h2>\n\n\n\n

      A Notification Channel<\/strong> is partly a system design choice and partly an operational workflow. In real-world Direct & Retention Marketing<\/strong>, it commonly works like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n – A user action (add to cart, browse, uninstall risk signal)\n – A business event (price drop, delivery update, account alert)\n – A schedule (weekly digest) or API event from internal systems<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Decisioning<\/strong>\n – Identify the user and eligibility (opt-in state, permission level)\n – Select the appropriate Notification Channel<\/strong> (e.g., \u201cSecurity Alerts\u201d vs \u201cPromotions\u201d)\n – Apply policies (frequency caps, quiet hours, suppression lists)\n – Personalize content (language, product, urgency, predicted best send time)<\/p>\n<\/li>\n

      3. \n

        Execution \/ Delivery<\/strong>\n – Render a message template aligned to the channel\u2019s purpose\n – Send via the correct medium (mobile push, web push, in-app)\n – Apply priority and presentation rules (sound, badge, grouping, deep link behavior)<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n – User receives (or doesn\u2019t receive) the notification\n – Engagement and conversions are tracked\n – Learnings feed back into channel rules, segmentation, and creative tests<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This is why Notification Channel<\/strong> is not merely a \u201cplace you send messages.\u201d It\u2019s a control layer that makes Push Notification Marketing<\/strong> reliable and repeatable.<\/p>\n\n\n\n

        4) Key Components of Notification Channel<\/h2>\n\n\n\n

        A robust Notification Channel<\/strong> typically includes these building blocks:<\/p>\n\n\n\n

          \n
        • Channel purpose and taxonomy:<\/strong> A naming and categorization standard (e.g., \u201cTransactional,\u201d \u201cLifecycle,\u201d \u201cPromotional,\u201d \u201cProduct education\u201d).<\/li>\n
        • Permissions and preference management:<\/strong> Opt-in flows, device\/system settings alignment, topic subscriptions, and clear unsubscribe pathways.<\/li>\n
        • Audience rules:<\/strong> Eligibility logic tied to lifecycle stage, behavior, or risk signals (for example, \u201cactive in last 30 days\u201d).<\/li>\n
        • Content and templates:<\/strong> Channel-specific tone, length constraints, required fields, and deep link patterns.<\/li>\n
        • Frequency and timing governance:<\/strong> Caps, cooldowns, quiet hours, and conflict resolution when multiple campaigns target one user.<\/li>\n
        • Measurement framework:<\/strong> Standard metrics and attribution approach aligned to Direct & Retention Marketing<\/strong> outcomes (activation, repeat purchase, retention).<\/li>\n
        • Ownership and QA:<\/strong> Who can create, approve, launch, and pause messages; plus testing and rollout procedures.<\/li>\n<\/ul>\n\n\n\n

          In Push Notification Marketing<\/strong>, these components prevent \u201cnotification chaos,\u201d where teams unintentionally compete for the same user attention.<\/p>\n\n\n\n

          5) Types of Notification Channel<\/h2>\n\n\n\n

          \u201cTypes\u201d of Notification Channel<\/strong> are best understood as practical distinctions you can implement without relying on a single platform\u2019s terminology:<\/p>\n\n\n\n

          By medium (delivery route)<\/h3>\n\n\n\n
            \n
          • Mobile push notifications<\/li>\n
          • Web push notifications<\/li>\n
          • In-app notifications \/ message center<\/li>\n
          • SMS and messaging apps (often treated as notification channels in retention programs)<\/li>\n
          • Email (less \u201cnotification-like,\u201d but functionally a channel for alerts and lifecycle messaging)<\/li>\n<\/ul>\n\n\n\n

            By intent (customer expectation)<\/h3>\n\n\n\n
              \n
            • Transactional:<\/strong> receipts, shipping, password resets, appointment reminders<\/li>\n
            • Lifecycle \/ behavioral:<\/strong> onboarding steps, feature adoption prompts, replenishment reminders<\/li>\n
            • Promotional:<\/strong> discounts, flash sales, recommendations<\/li>\n
            • Critical \/ security:<\/strong> suspicious login alerts, payment failures, policy changes<\/li>\n<\/ul>\n\n\n\n

              By urgency and presentation<\/h3>\n\n\n\n
                \n
              • High priority vs normal priority<\/li>\n
              • Audible vs silent<\/li>\n
              • Real-time vs batched digests<\/li>\n<\/ul>\n\n\n\n

                These distinctions help Direct & Retention Marketing<\/strong> teams keep Push Notification Marketing<\/strong> effective while respecting user control and attention.<\/p>\n\n\n\n

                6) Real-World Examples of Notification Channel<\/h2>\n\n\n\n

                Example 1: Ecommerce \u201cOrder Updates\u201d vs \u201cDeals\u201d<\/h3>\n\n\n\n

                An ecommerce app creates two Notification Channel<\/strong> categories:\n– Order Updates (transactional):<\/strong> shipping confirmations, delivery windows, returns status\n– Deals (promotional):<\/strong> price drops, seasonal sales<\/p>\n\n\n\n

                Because users can disable \u201cDeals\u201d while keeping \u201cOrder Updates,\u201d opt-in trust stays high. In Direct & Retention Marketing<\/strong>, this separation improves long-term retention and reduces uninstall risk, while still enabling Push Notification Marketing<\/strong> for promotions to the users who want it.<\/p>\n\n\n\n

                Example 2: Fintech \u201cSecurity Alerts\u201d with strict rules<\/h3>\n\n\n\n

                A fintech product defines a Notification Channel<\/strong> for security events:\n– Mandatory high-priority delivery rules\n– Strong suppression logic to avoid duplicates\n– Clear templates with minimal copy and strong identity signals<\/p>\n\n\n\n

                This supports Direct & Retention Marketing<\/strong> indirectly by protecting trust\u2014a prerequisite for cross-sell and engagement. It also raises the overall credibility of Push Notification Marketing<\/strong> efforts.<\/p>\n\n\n\n

                Example 3: Media app \u201cDaily Digest\u201d vs \u201cBreaking News\u201d<\/h3>\n\n\n\n

                A publisher creates separate channels:\n– Breaking News:<\/strong> immediate, limited volume, topic-based subscriptions\n– Daily Digest:<\/strong> one scheduled push with personalized headlines<\/p>\n\n\n\n

                The result is lower fatigue and better session quality\u2014key goals in Direct & Retention Marketing<\/strong>. It also produces cleaner experiment data for Push Notification Marketing<\/strong>, because user intent differs by channel.<\/p>\n\n\n\n

                7) Benefits of Using Notification Channel<\/h2>\n\n\n\n

                A well-implemented Notification Channel<\/strong> delivers tangible improvements:<\/p>\n\n\n\n

                  \n
                • Higher opt-in and permission durability:<\/strong> Users are more willing to grant notification access when categories match expectations.<\/li>\n
                • Better engagement quality:<\/strong> Opens and clicks become more meaningful when messages align with channel intent.<\/li>\n
                • Lower churn and fatigue:<\/strong> Frequency controls and clear segmentation reduce \u201cspammy\u201d experiences.<\/li>\n
                • Operational efficiency:<\/strong> Teams reuse templates, policies, and analytics views per channel instead of reinventing every campaign.<\/li>\n
                • Improved personalization and testing:<\/strong> Channel boundaries make A\/B tests cleaner and easier to interpret.<\/li>\n
                • More resilient lifecycle strategy:<\/strong> When promotional performance dips, transactional and lifecycle channels still support retention.<\/li>\n<\/ul>\n\n\n\n

                  These benefits compound in Direct & Retention Marketing<\/strong>, where consistent experience matters more than isolated campaign wins.<\/p>\n\n\n\n

                  8) Challenges of Notification Channel<\/h2>\n\n\n\n

                  Despite its advantages, a Notification Channel<\/strong> can introduce real complexities:<\/p>\n\n\n\n

                    \n
                  • Taxonomy drift:<\/strong> Teams create too many channels, or names lose meaning, making governance and reporting difficult.<\/li>\n
                  • Permission fragmentation:<\/strong> Users may enable some categories and disable others, complicating targeting and forecasting.<\/li>\n
                  • Cross-channel conflicts:<\/strong> Mobile push, in-app, email, and SMS can collide unless orchestration rules exist.<\/li>\n
                  • Measurement limitations:<\/strong> Attribution can be noisy; opens and clicks may not capture true incrementality.<\/li>\n
                  • Platform constraints:<\/strong> Delivery behavior differs across devices, browsers, and OS versions, affecting consistency in Push Notification Marketing<\/strong>.<\/li>\n
                  • Content and legal risk:<\/strong> Promotional claims, consent language, and sensitive categories require careful review.<\/li>\n<\/ul>\n\n\n\n

                    Good Direct & Retention Marketing<\/strong> practice treats these as design constraints, not afterthoughts.<\/p>\n\n\n\n

                    9) Best Practices for Notification Channel<\/h2>\n\n\n\n

                    To make a Notification Channel<\/strong> work reliably:<\/p>\n\n\n\n

                      \n
                    • Design channels around user expectations, not internal org charts.<\/strong> Start with \u201cwhat the user thinks they signed up for.\u201d<\/li>\n
                    • Keep the taxonomy simple.<\/strong> A few strong channels beat a long list no one can manage.<\/li>\n
                    • Separate transactional from promotional.<\/strong> This is one of the most effective moves for sustainable Push Notification Marketing<\/strong>.<\/li>\n
                    • Implement frequency caps per channel and globally.<\/strong> Users experience total volume, not campaign-by-campaign volume.<\/li>\n
                    • Use suppression rules and conflict resolution.<\/strong> Prevent multiple notifications from firing due to overlapping triggers.<\/li>\n
                    • Standardize templates and deep links.<\/strong> Each Notification Channel<\/strong> should have predictable UX and destination behavior.<\/li>\n
                    • Test incrementality, not just clicks.<\/strong> Measure impact on retention, repeat purchase, and downstream actions in Direct & Retention Marketing<\/strong>.<\/li>\n
                    • Audit channels quarterly.<\/strong> Remove unused categories, update rules, and validate that reporting still matches channel intent.<\/li>\n<\/ul>\n\n\n\n

                      10) Tools Used for Notification Channel<\/h2>\n\n\n\n

                      A Notification Channel<\/strong> is supported by a stack of systems rather than a single tool. Common tool groups include:<\/p>\n\n\n\n

                        \n
                      • Marketing automation \/ journey orchestration:<\/strong> Builds flows, applies rules, and coordinates Push Notification Marketing<\/strong> with email, in-app, and SMS.<\/li>\n
                      • CRM and customer data platforms:<\/strong> Store profiles, consent states, and event histories used to select the right channel.<\/li>\n
                      • Mobile and web messaging infrastructure:<\/strong> Handles device tokens, subscriptions, delivery retries, and platform-specific formatting.<\/li>\n
                      • Analytics tools:<\/strong> Track cohorts, funnels, retention, and behavioral impact across Direct & Retention Marketing<\/strong> programs.<\/li>\n
                      • Experimentation platforms:<\/strong> Run A\/B tests on channel timing, copy, and targeting.<\/li>\n
                      • Data pipelines and warehouses:<\/strong> Unify events from app, web, and backend systems for consistent channel measurement.<\/li>\n
                      • Reporting dashboards:<\/strong> Channel-level monitoring for delivery, engagement, and business outcomes.<\/li>\n<\/ul>\n\n\n\n

                        The goal is operational clarity: the Notification Channel<\/strong> becomes a measurable unit across systems.<\/p>\n\n\n\n

                        11) Metrics Related to Notification Channel<\/h2>\n\n\n\n

                        To evaluate a Notification Channel<\/strong>, use metrics that reflect both delivery health and business impact:<\/p>\n\n\n\n

                          \n
                        • Opt-in rate \/ permission acceptance rate:<\/strong> How many users allow notifications and keep them enabled.<\/li>\n
                        • Deliverability and failure rates:<\/strong> Token validity, browser subscription health, bounce-like failures.<\/li>\n
                        • Open rate \/ interaction rate:<\/strong> Useful directional metrics, best compared within the same channel.<\/li>\n
                        • Click-through rate and deep-link engagement:<\/strong> Whether the notification drives meaningful actions.<\/li>\n
                        • Conversion rate:<\/strong> Purchases, sign-ups, bookings, or feature adoption attributable to the channel.<\/li>\n
                        • Incremental lift:<\/strong> The gold standard\u2014compare to holdouts to estimate true impact in Direct & Retention Marketing<\/strong>.<\/li>\n
                        • Unsubscribe \/ disable rate:<\/strong> A critical fatigue indicator, especially for Push Notification Marketing<\/strong> promotions.<\/li>\n
                        • Notification volume per user:<\/strong> Track distribution, not just totals (medians and percentiles reveal over-messaging).<\/li>\n
                        • Retention and reactivation rates:<\/strong> Particularly relevant for lifecycle-focused channels.<\/li>\n<\/ul>\n\n\n\n

                          12) Future Trends of Notification Channel<\/h2>\n\n\n\n

                          Several shifts are reshaping how Notification Channel<\/strong> strategies evolve:<\/p>\n\n\n\n

                            \n
                          • AI-driven decisioning:<\/strong> Predictive send-time optimization, fatigue modeling, and content personalization will increasingly determine which channel to use and when.<\/li>\n
                          • More orchestration across channels:<\/strong> Direct & Retention Marketing<\/strong> teams are moving from \u201cpush campaigns\u201d to coordinated experiences across push, in-app, email, and SMS.<\/li>\n
                          • Privacy and consent tightening:<\/strong> Expect deeper emphasis on transparent preference centers, explicit consent, and auditable governance.<\/li>\n
                          • Richer personalization with constraints:<\/strong> More dynamic content, but also stronger guardrails to prevent sensitive inference or over-targeting.<\/li>\n
                          • Measurement improvements:<\/strong> Wider adoption of holdouts, incrementality testing, and cohort-based analytics for Push Notification Marketing<\/strong>.<\/li>\n
                          • User-controlled experiences:<\/strong> More granular settings and topic subscriptions will push marketers to design clearer channel value propositions.<\/li>\n<\/ul>\n\n\n\n

                            In short, the Notification Channel<\/strong> is becoming more customer-controlled, more automated, and more accountable.<\/p>\n\n\n\n

                            13) Notification Channel vs Related Terms<\/h2>\n\n\n\n

                            Notification Channel vs Marketing Channel<\/h3>\n\n\n\n

                            A marketing channel is a broad route like email, paid search, social, or SMS. A Notification Channel<\/strong> is narrower and more operational: a structured pathway (often within a medium) with specific rules, permissions, and reporting\u2014especially central to Push Notification Marketing<\/strong>.<\/p>\n\n\n\n

                            Notification Channel vs Push Notification<\/h3>\n\n\n\n

                            A push notification is a single message. A Notification Channel<\/strong> is the framework that governs groups of push notifications (and sometimes other notification-like messages) by purpose, priority, and user preferences.<\/p>\n\n\n\n

                            Notification Channel vs Customer Journey<\/h3>\n\n\n\n

                            A customer journey is the end-to-end sequence of experiences across touchpoints. A Notification Channel<\/strong> is one controllable mechanism within that journey, heavily used in Direct & Retention Marketing<\/strong> to trigger timely interactions.<\/p>\n\n\n\n

                            14) Who Should Learn Notification Channel<\/h2>\n\n\n\n
                              \n
                            • Marketers:<\/strong> To plan sustainable Push Notification Marketing<\/strong> that improves retention without burning out audiences.<\/li>\n
                            • Analysts:<\/strong> To build clean reporting, attribution, and incrementality tests at the channel level in Direct & Retention Marketing<\/strong>.<\/li>\n
                            • Agencies:<\/strong> To audit client messaging programs, standardize taxonomies, and scale lifecycle operations.<\/li>\n
                            • Business owners and founders:<\/strong> To reduce churn, increase repeat purchases, and avoid reputation damage from poor notification practices.<\/li>\n
                            • Developers and product teams:<\/strong> To implement permissions, templates, deep links, and reliability features that make each Notification Channel<\/strong> behave predictably.<\/li>\n<\/ul>\n\n\n\n

                              15) Summary of Notification Channel<\/h2>\n\n\n\n

                              A Notification Channel<\/strong> is a structured pathway for delivering notifications, defined by purpose, permissions, rules, and measurement. It matters because it turns notifications into a governed system\u2014improving trust, relevance, and scalability.<\/p>\n\n\n\n

                              In Direct & Retention Marketing<\/strong>, the Notification Channel<\/strong> helps teams coordinate lifecycle messaging, manage fatigue, and measure impact on retention and revenue. In Push Notification Marketing<\/strong>, it\u2019s the difference between inconsistent blasts and a sustainable program users actually keep enabled.<\/p>\n\n\n\n

                              16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is a Notification Channel in simple terms?<\/h3>\n\n\n\n

                              A Notification Channel<\/strong> is a defined \u201clane\u201d for notifications that groups messages by purpose and controls how they\u2019re delivered, timed, and measured.<\/p>\n\n\n\n

                              2) Is Notification Channel only about mobile push?<\/h3>\n\n\n\n

                              No. It\u2019s most commonly associated with push, but in Direct & Retention Marketing<\/strong> it can also describe notification-like pathways such as in-app message centers, web push, SMS alerts, and email notifications\u2014each governed with channel rules.<\/p>\n\n\n\n

                              3) How does Push Notification Marketing benefit from Notification Channel design?<\/h3>\n\n\n\n

                              Push Notification Marketing<\/strong> performs better when channels separate transactional from promotional messaging, enforce frequency limits, and align with user preferences\u2014leading to higher opt-in durability and better engagement quality.<\/p>\n\n\n\n

                              4) How many Notification Channel categories should a business have?<\/h3>\n\n\n\n

                              Enough to reflect distinct user expectations, but not so many that governance breaks down. Many teams start with 3\u20136 (transactional, lifecycle, promotional, critical alerts, digests) and refine over time.<\/p>\n\n\n\n

                              5) What metrics best indicate Notification Channel fatigue?<\/h3>\n\n\n\n

                              Rising disable\/unsubscribe rates, declining open and click rates, increasing complaint signals, and a growing share of users receiving very high notification volume are common fatigue indicators.<\/p>\n\n\n\n

                              6) Who owns Notification Channel governance: marketing or product?<\/h3>\n\n\n\n

                              Usually both. Marketing often owns strategy and performance in Direct & Retention Marketing<\/strong>, while product\/engineering owns permissions, UX behavior, and delivery reliability. Clear shared standards prevent channel sprawl.<\/p>\n\n\n\n

                              7) What\u2019s the biggest mistake teams make with Notification Channel?<\/h3>\n\n\n\n

                              Mixing unrelated intents (like security alerts and promotions) in the same Notification Channel<\/strong>, which erodes trust and hurts long-term Push Notification Marketing<\/strong> performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              In **Direct & Retention Marketing**, a **Notification Channel** is the defined path and \u201ccontainer\u201d through which a business delivers notifications to customers\u2014complete with rules for eligibility, permissions, content format, timing, and measurement. It can mean a delivery medium (like mobile push or in-app messages) and it can also mean a structured category within a platform (for example, separating \u201cOrder Updates\u201d from \u201cPromotions\u201d so users can control what they receive).<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1895],"tags":[],"class_list":["post-8252","post","type-post","status-publish","format-standard","hentry","category-push-notification-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8252"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8252\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}