{"id":8246,"date":"2026-03-25T20:15:40","date_gmt":"2026-03-25T20:15:40","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/marketing-push\/"},"modified":"2026-03-25T20:15:40","modified_gmt":"2026-03-25T20:15:40","slug":"marketing-push","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/marketing-push\/","title":{"rendered":"Marketing Push: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Push Notification Marketing"},"content":{"rendered":"\n

Marketing teams often think of growth as either \u201cpull\u201d (customers come to you) or \u201cpush\u201d (you go to them). Marketing Push<\/strong> is the disciplined, proactive side of that equation: intentionally initiating messages or offers to drive a specific action. In Direct & Retention Marketing<\/strong>, this matters because most revenue is won (or lost) after the first touch\u2014through re-engagement, lifecycle messaging, and repeat purchases.<\/p>\n\n\n\n

In Push Notification Marketing<\/strong>, Marketing Push is especially visible: you\u2019re sending time-sensitive, personalized notifications that nudge a user back into an app or onto a site. Done well, Marketing Push<\/strong> is not \u201cspammy blasting\u201d\u2014it\u2019s relevant, permission-based outreach that improves customer experience while achieving business goals.<\/p>\n\n\n\n

What Is Marketing Push?<\/h2>\n\n\n\n

Marketing Push<\/strong> is a strategy where a business proactively delivers messages, offers, and prompts to an audience to generate an immediate or near-term response\u2014such as a purchase, sign-up, return visit, or feature adoption. The \u201cpush\u201d is the direction of initiation: the brand initiates contact rather than waiting for the customer to search, browse, or ask.<\/p>\n\n\n\n

At its core, Marketing Push is about:\n– Intentional outreach<\/strong> (you choose when to communicate)\n– Audience selection<\/strong> (you choose who receives it)\n– Action design<\/strong> (you choose the next step you want)<\/p>\n\n\n\n

In business terms, Marketing Push converts attention into outcomes by reducing friction: it reminds, informs, persuades, or incentivizes a user at the moment it\u2019s most likely to work.<\/p>\n\n\n\n

Within Direct & Retention Marketing<\/strong>, Marketing Push is one of the primary levers for lifecycle performance\u2014alongside onboarding, churn prevention, upsell, and win-back. Inside Push Notification Marketing<\/strong>, Marketing Push is the operating principle behind campaigns like abandonment reminders, breaking-news alerts, price-drop notifications, and renewal prompts.<\/p>\n\n\n\n

Why Marketing Push Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In modern Direct & Retention Marketing<\/strong>, budgets are scrutinized and acquisition costs are often high. Marketing Push<\/strong> helps marketers generate incremental revenue and engagement from users who already know the brand\u2014typically with faster feedback loops than top-of-funnel tactics.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • It creates leverage from existing demand.<\/strong> A well-timed push to a warm audience can outperform broader awareness plays in speed and efficiency.<\/li>\n
  • It protects the customer relationship.<\/strong> Retention programs depend on consistent, helpful touchpoints. Marketing Push, when well-governed, keeps customers informed and engaged without feeling intrusive.<\/li>\n
  • It supports measurable, iterative optimization.<\/strong> Many Marketing Push channels (especially Push Notification Marketing<\/strong>) provide near-real-time performance signals, enabling rapid testing.<\/li>\n
  • It builds competitive advantage through responsiveness.<\/strong> Brands that can react to behavior (browse, churn risk, cart abandonment) can win attention before competitors do.<\/li>\n<\/ul>\n\n\n\n

    How Marketing Push Works<\/h2>\n\n\n\n

    Marketing Push<\/strong> can be explained as a practical workflow, even though it\u2019s a broad concept. In Direct & Retention Marketing<\/strong> and Push Notification Marketing<\/strong>, the loop typically looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n – A user action (viewed a product, abandoned checkout, hit a usage milestone)\n – A time-based event (trial day 3, subscription renewal window, local store hours)\n – A business event (inventory back in stock, price drop, content published)<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Decisioning<\/strong>\n – Identify the audience segment (new users, dormant users, high-LTV customers)\n – Decide the message and value proposition (reminder vs incentive vs education)\n – Choose timing and frequency rules (send now vs later; cap sends per user)\n – Select the channel (push notification, email, SMS, in-app, retargeting)<\/p>\n<\/li>\n

    3. \n

      Execution \/ Delivery<\/strong>\n – Personalize content (name, product, category, location, behavior)\n – Apply routing and suppression (exclude recent purchasers; respect opt-outs)\n – Send via the chosen system (automation journey or campaign send)<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n – Immediate outcomes: opens, clicks, sessions, conversions\n – Downstream outcomes: retention, repeat purchase rate, churn reduction\n – Learnings: what segment-message-timing combinations drive lift<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This cycle is the operational heart of Marketing Push, and it\u2019s where Push Notification Marketing<\/strong> becomes a measurable, testable discipline rather than a \u201cmessage blast.\u201d<\/p>\n\n\n\n

      Key Components of Marketing Push<\/h2>\n\n\n\n

      A strong Marketing Push program is built on coordinated elements\u2014people, data, process, and measurement.<\/p>\n\n\n\n

      Data inputs<\/h3>\n\n\n\n
        \n
      • Identity and consent status<\/strong> (opt-in, device tokens, communication preferences)<\/li>\n
      • Behavioral events<\/strong> (views, add-to-cart, search terms, feature usage)<\/li>\n
      • Customer attributes<\/strong> (lifecycle stage, plan, region, loyalty tier)<\/li>\n
      • Transactional history<\/strong> (purchases, refunds, renewals, average order value)<\/li>\n<\/ul>\n\n\n\n

        Systems and processes<\/h3>\n\n\n\n
          \n
        • Segmentation logic<\/strong> to define \u201cwho should get what\u201d<\/li>\n
        • Message design<\/strong> with clear next steps and value<\/li>\n
        • Frequency governance<\/strong> to prevent fatigue<\/li>\n
        • Experimentation<\/strong> (A\/B testing, holdouts, incremental lift measurement)<\/li>\n<\/ul>\n\n\n\n

          Team responsibilities<\/h3>\n\n\n\n
            \n
          • Marketing strategists define lifecycle objectives and offers.<\/li>\n
          • CRM\/retention specialists operationalize journeys and suppression rules.<\/li>\n
          • Analysts validate impact (especially incrementality).<\/li>\n
          • Developers or marketing ops maintain event quality and channel integrations\u2014crucial in Push Notification Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

            Core metrics<\/h3>\n\n\n\n
              \n
            • Engagement (open\/click rates), conversion, incremental revenue, retention, churn risk reduction, and unsubscribe\/opt-out rates.<\/li>\n<\/ul>\n\n\n\n

              Types of Marketing Push<\/h2>\n\n\n\n

              Marketing Push doesn\u2019t have one universal taxonomy, but in practice it shows up in several useful distinctions\u2014especially within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

              1) Transactional vs promotional push<\/h3>\n\n\n\n
                \n
              • Transactional:<\/strong> account alerts, purchase confirmations, security notices (often expected and time-sensitive).<\/li>\n
              • Promotional:<\/strong> discounts, product announcements, upsells (must be carefully targeted to avoid fatigue).<\/li>\n<\/ul>\n\n\n\n

                2) Triggered vs scheduled push<\/h3>\n\n\n\n
                  \n
                • Triggered:<\/strong> based on behavior or state changes (e.g., cart abandonment). Often the highest-performing in Push Notification Marketing<\/strong>.<\/li>\n
                • Scheduled:<\/strong> planned sends (weekly roundups, new arrivals). Better for editorial cadence and predictable operations.<\/li>\n<\/ul>\n\n\n\n

                  3) One-to-one vs one-to-many push<\/h3>\n\n\n\n
                    \n
                  • One-to-one:<\/strong> individualized content based on personal behavior and preferences.<\/li>\n
                  • One-to-many:<\/strong> broader messages to large segments; still effective when segmentation is thoughtful.<\/li>\n<\/ul>\n\n\n\n

                    4) Lifecycle-based push<\/h3>\n\n\n\n
                      \n
                    • Onboarding, activation, engagement, retention, win-back\u2014each stage benefits from different messaging and pacing.<\/li>\n<\/ul>\n\n\n\n

                      Real-World Examples of Marketing Push<\/h2>\n\n\n\n

                      Example 1: E-commerce cart recovery via push notifications<\/h3>\n\n\n\n

                      A retail app uses Push Notification Marketing<\/strong> to recover abandoned carts:\n– Trigger: user adds items to cart but doesn\u2019t purchase within 2 hours.\n– Decisioning: exclude users who purchased elsewhere; suppress if already received two reminders this week.\n– Execution: personalized message featuring the exact product and a reminder about free shipping.\n– Outcome: measurable lift in conversions and reduced cart abandonment, a classic Direct & Retention Marketing<\/strong> win driven by Marketing Push.<\/p>\n\n\n\n

                      Example 2: SaaS activation nudges during trial<\/h3>\n\n\n\n

                      A B2B SaaS product uses Marketing Push to increase activation:\n– Trigger: trial user has not completed a key setup step by day 2.\n– Channel mix: email for detail, in-app message for guidance, and a short push notification for urgency (where applicable).\n– Outcome: more users reach \u201cfirst value,\u201d improving trial-to-paid conversion\u2014showing how Marketing Push supports lifecycle goals beyond pure sales.<\/p>\n\n\n\n

                      Example 3: Media app re-engagement with topic-based alerts<\/h3>\n\n\n\n

                      A news or content app uses Push Notification Marketing<\/strong> to re-engage dormant users:\n– Trigger: user hasn\u2019t opened the app for 7 days.\n– Decisioning: select topics the user previously engaged with; avoid breaking-news spam.\n– Outcome: increased sessions per user and improved retention, demonstrating Marketing Push as a controlled, relevance-first approach in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                      Benefits of Using Marketing Push<\/h2>\n\n\n\n

                      When executed with strong segmentation and governance, Marketing Push<\/strong> can deliver meaningful gains:<\/p>\n\n\n\n

                        \n
                      • Performance improvements:<\/strong> higher repeat purchase rates, increased session frequency, improved conversion from warm audiences.<\/li>\n
                      • Cost efficiency:<\/strong> retention-focused pushes often yield lower cost per incremental conversion than acquisition channels.<\/li>\n
                      • Faster learning cycles:<\/strong> Push Notification Marketing<\/strong> provides quick feedback on messaging, timing, and audience fit.<\/li>\n
                      • Better customer experience (when relevant):<\/strong> helpful reminders, status updates, and personalized recommendations reduce effort for the customer.<\/li>\n
                      • Operational scalability:<\/strong> automation turns successful patterns into repeatable lifecycle journeys across Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                        Challenges of Marketing Push<\/h2>\n\n\n\n

                        Marketing Push is powerful precisely because it interrupts. The main risks are tied to relevance, measurement, and operational complexity.<\/p>\n\n\n\n

                          \n
                        • Notification fatigue and churn risk:<\/strong> too many pushes (or low-value pushes) drive opt-outs and app uninstalls\u2014especially in Push Notification Marketing<\/strong>.<\/li>\n
                        • Data quality issues:<\/strong> missing events, broken identity mapping, or delayed triggers lead to mistimed or incorrect messages.<\/li>\n
                        • Attribution bias:<\/strong> last-click thinking can over-credit Marketing Push and hide true incrementality.<\/li>\n
                        • Compliance and consent:<\/strong> permission requirements vary by region and platform; mishandling consent undermines trust.<\/li>\n
                        • Cross-channel conflict:<\/strong> email, SMS, push, and ads can collide\u2014creating duplicated messages or poor sequencing.<\/li>\n<\/ul>\n\n\n\n

                          Best Practices for Marketing Push<\/h2>\n\n\n\n

                          These practices keep Marketing Push<\/strong> effective and user-respectful across Direct & Retention Marketing<\/strong> and Push Notification Marketing<\/strong>:<\/p>\n\n\n\n

                          Start with intent, not volume<\/h3>\n\n\n\n

                          Define the job of each push: educate, remind, prevent churn, drive purchase, or support onboarding. If a message doesn\u2019t help the user or the business, don\u2019t send it.<\/p>\n\n\n\n

                          Build segmentation that reflects lifecycle reality<\/h3>\n\n\n\n

                          Segment by lifecycle stage (new, active, slipping, dormant) and by intent signals (browse depth, category affinity, recency). Marketing Push works best when the message matches readiness.<\/p>\n\n\n\n

                          Use frequency caps and suppression rules<\/h3>\n\n\n\n
                            \n
                          • Cap sends per day\/week.<\/li>\n
                          • Suppress recent converters.<\/li>\n
                          • Avoid stacking pushes across channels within short windows unless sequenced intentionally.<\/li>\n<\/ul>\n\n\n\n

                            Optimize timing and context<\/h3>\n\n\n\n

                            In Push Notification Marketing<\/strong>, send-time matters. Test time-of-day, day-of-week, and time-since-event. Align with user context (local time, app usage patterns).<\/p>\n\n\n\n

                            Treat copy as a product<\/h3>\n\n\n\n

                            Write concise, specific copy with a clear value proposition. Use personalization carefully\u2014only when it improves relevance rather than feeling invasive.<\/p>\n\n\n\n

                            Measure incrementality<\/h3>\n\n\n\n

                            Use holdout groups or geo\/segment experiments to estimate lift. This prevents over-sending and keeps Marketing Push grounded in real outcomes.<\/p>\n\n\n\n

                            Tools Used for Marketing Push<\/h2>\n\n\n\n

                            Marketing Push is not one tool\u2014it\u2019s a workflow supported by a stack. In Direct & Retention Marketing<\/strong>, common tool categories include:<\/p>\n\n\n\n

                              \n
                            • CRM systems and customer data platforms (CDPs):<\/strong> unify profiles, consent status, and event streams used to target messages.<\/li>\n
                            • Marketing automation and journey orchestration:<\/strong> build triggered flows, branching logic, and suppression rules across channels.<\/li>\n
                            • Push Notification Marketing platforms and mobile messaging infrastructure:<\/strong> manage device tokens, delivery, deep links, and platform-specific rules.<\/li>\n
                            • Analytics tools:<\/strong> track funnels, cohorts, retention curves, and experiment results.<\/li>\n
                            • Product analytics (for app\/SaaS):<\/strong> define activation events and behavioral segments that drive Marketing Push triggers.<\/li>\n
                            • Reporting dashboards \/ BI:<\/strong> combine revenue, engagement, and lifecycle KPIs for executive visibility.<\/li>\n
                            • Experimentation frameworks:<\/strong> A\/B testing and lift analysis for message content, timing, and audiences.<\/li>\n<\/ul>\n\n\n\n

                              The key is integration quality: Marketing Push fails more often due to broken data flows than due to creative.<\/p>\n\n\n\n

                              Metrics Related to Marketing Push<\/h2>\n\n\n\n

                              To manage Marketing Push<\/strong> responsibly, measure both short-term response and long-term relationship impact.<\/p>\n\n\n\n

                              Engagement metrics<\/h3>\n\n\n\n
                                \n
                              • Delivery rate (especially in Push Notification Marketing<\/strong>)<\/li>\n
                              • Open rate \/ click-through rate<\/li>\n
                              • Session starts from push<\/li>\n
                              • Time to action (how quickly users respond)<\/li>\n<\/ul>\n\n\n\n

                                Conversion and revenue metrics<\/h3>\n\n\n\n
                                  \n
                                • Conversion rate (purchase, signup, upgrade)<\/li>\n
                                • Revenue per message \/ revenue per user reached<\/li>\n
                                • Average order value changes for targeted cohorts<\/li>\n
                                • Trial-to-paid conversion (SaaS)<\/li>\n<\/ul>\n\n\n\n

                                  Retention and relationship metrics<\/h3>\n\n\n\n
                                    \n
                                  • Repeat purchase rate<\/li>\n
                                  • Cohort retention (D1\/D7\/D30 or weekly\/monthly retention)<\/li>\n
                                  • Churn rate \/ reactivation rate<\/li>\n
                                  • Opt-out rate, unsubscribe rate, and uninstall rate (critical guardrails)<\/li>\n<\/ul>\n\n\n\n

                                    Efficiency and quality metrics<\/h3>\n\n\n\n
                                      \n
                                    • Incremental lift (holdout vs exposed)<\/li>\n
                                    • Cost per incremental conversion (including operational cost)<\/li>\n
                                    • Complaint rate or negative feedback indicators where available<\/li>\n<\/ul>\n\n\n\n

                                      Future Trends of Marketing Push<\/h2>\n\n\n\n

                                      Marketing Push is evolving fast, particularly within Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                        \n
                                      • AI-assisted personalization:<\/strong> better prediction of \u201cnext best message,\u201d but increased need for transparency and control to avoid creepy or incorrect personalization.<\/li>\n
                                      • Automation with stronger guardrails:<\/strong> more brands will adopt automated journeys with stricter frequency policies and real-time suppression to prevent channel overload.<\/li>\n
                                      • Privacy-driven measurement changes:<\/strong> reduced identifiers and platform limitations will push teams toward first-party data strategies and incrementality testing rather than fragile attribution.<\/li>\n
                                      • Richer push experiences (where supported):<\/strong> more interactive notification formats and deeper app routing, increasing the importance of UX and deep-link hygiene in Push Notification Marketing<\/strong>.<\/li>\n
                                      • Lifecycle orchestration across channels:<\/strong> Marketing Push will increasingly be coordinated across push, email, SMS, in-app, and paid retargeting to deliver one coherent customer conversation.<\/li>\n<\/ul>\n\n\n\n

                                        Marketing Push vs Related Terms<\/h2>\n\n\n\n

                                        Marketing Push vs Pull Marketing<\/h3>\n\n\n\n
                                          \n
                                        • Marketing Push:<\/strong> the brand initiates contact (push notifications, outbound email, SMS, direct outreach).<\/li>\n
                                        • Pull marketing:<\/strong> the customer initiates (SEO, content discovery, organic search, inbound).\nIn practice, strong strategies combine both: pull captures demand; Marketing Push accelerates action and retention.<\/li>\n<\/ul>\n\n\n\n

                                          Marketing Push vs Push Notification Marketing<\/h3>\n\n\n\n
                                            \n
                                          • Marketing Push<\/strong> is the broader concept of proactive outreach across channels.<\/li>\n
                                          • Push Notification Marketing<\/strong> is a specific channel discipline (web\/app push notifications).\nPush notifications are one of the most immediate tools for Marketing Push, but not the only one.<\/li>\n<\/ul>\n\n\n\n

                                            Marketing Push vs Lifecycle Marketing<\/h3>\n\n\n\n
                                              \n
                                            • Lifecycle marketing<\/strong> is the structured approach to messaging across customer stages.<\/li>\n
                                            • Marketing Push<\/strong> is a tactic set used heavily inside lifecycle marketing, especially in Direct & Retention Marketing<\/strong> programs focused on engagement and repeat value.<\/li>\n<\/ul>\n\n\n\n

                                              Who Should Learn Marketing Push<\/h2>\n\n\n\n
                                                \n
                                              • Marketers:<\/strong> to design campaigns that move beyond blasts into relevance-based, measurable messaging.<\/li>\n
                                              • Analysts:<\/strong> to validate incrementality, avoid attribution traps, and quantify retention impact in Direct & Retention Marketing<\/strong>.<\/li>\n
                                              • Agencies:<\/strong> to deliver retention roadmaps and channel orchestration that clients can sustain.<\/li>\n
                                              • Business owners and founders:<\/strong> to improve unit economics by increasing repeat purchases and reducing churn through structured Marketing Push programs.<\/li>\n
                                              • Developers and marketing ops:<\/strong> to implement event tracking, consent handling, deep links, and reliable delivery\u2014foundational for Push Notification Marketing<\/strong> performance.<\/li>\n<\/ul>\n\n\n\n

                                                Summary of Marketing Push<\/h2>\n\n\n\n

                                                Marketing Push<\/strong> is the proactive practice of initiating communication to drive a defined customer action. It matters because it can quickly improve engagement, conversions, and retention\u2014core priorities in Direct & Retention Marketing<\/strong>. When applied through Push Notification Marketing<\/strong>, it becomes a high-speed, highly testable lever, provided teams manage consent, relevance, and frequency carefully. The best Marketing Push programs are data-informed, user-respectful, and measured by incremental impact\u2014not just clicks.<\/p>\n\n\n\n

                                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                1) What is Marketing Push in simple terms?<\/h3>\n\n\n\n

                                                Marketing Push means the brand initiates contact\u2014sending a message or offer to prompt an action\u2014rather than waiting for the customer to discover the brand on their own.<\/p>\n\n\n\n

                                                2) Is Marketing Push the same as Push Notification Marketing?<\/h3>\n\n\n\n

                                                No. Push Notification Marketing<\/strong> is one channel. Marketing Push<\/strong> is the broader strategy that can include push notifications, email, SMS, in-app messaging, and other outbound tactics used in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                                3) When should I use Marketing Push instead of pull tactics?<\/h3>\n\n\n\n

                                                Use Marketing Push when timing and context matter\u2014abandoned carts, renewal windows, onboarding steps, or reactivation. Use pull when you\u2019re capturing new demand via discovery (like search or content).<\/p>\n\n\n\n

                                                4) How do I avoid spamming users with push notifications?<\/h3>\n\n\n\n

                                                Set frequency caps, use suppression rules (e.g., don\u2019t message recent purchasers), personalize only when it adds value, and measure opt-outs\/uninstalls as guardrail metrics in Push Notification Marketing<\/strong>.<\/p>\n\n\n\n

                                                5) What metrics best indicate whether a marketing push is working?<\/h3>\n\n\n\n

                                                Look beyond opens and clicks. Track conversion rate, incremental lift (via holdouts), revenue per user reached, retention impact, and opt-out\/unsubscribe rates to ensure sustainable results.<\/p>\n\n\n\n

                                                6) What\u2019s the biggest mistake teams make with Marketing Push?<\/h3>\n\n\n\n

                                                Over-relying on last-click attribution and sending more messages instead of improving relevance. This often inflates short-term clicks while harming long-term retention in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                                7) Do small businesses need complex tools to do Marketing Push well?<\/h3>\n\n\n\n

                                                Not at first. Start with clean segmentation, a few high-intent triggers (like cart abandonment), and basic reporting. As volume grows, invest in automation, better analytics, and stronger governance to scale responsibly.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                Marketing teams often think of growth as either \u201cpull\u201d (customers come to you) or \u201cpush\u201d (you go to them). **Marketing Push** is the disciplined, proactive side of that equation: intentionally initiating messages or offers to drive a specific action. In **Direct & Retention Marketing**, this matters because most revenue is won (or lost) after the first touch\u2014through re-engagement, lifecycle messaging, and repeat purchases.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1895],"tags":[],"class_list":["post-8246","post","type-post","status-publish","format-standard","hentry","category-push-notification-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8246"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8246\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}