{"id":8225,"date":"2026-03-25T19:26:44","date_gmt":"2026-03-25T19:26:44","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/beacon-triggered-push\/"},"modified":"2026-03-25T19:26:44","modified_gmt":"2026-03-25T19:26:44","slug":"beacon-triggered-push","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/beacon-triggered-push\/","title":{"rendered":"Beacon-triggered Push: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Push Notification Marketing"},"content":{"rendered":"\n

Beacon-triggered Push is a location-aware push notification approach where a physical proximity signal (from a Bluetooth beacon) triggers a message to a user\u2019s mobile device\u2014typically through an installed app that has opted-in to notifications and location permissions. In Direct & Retention Marketing<\/strong>, it bridges the online and offline customer journey by delivering timely, context-specific messages at the exact moment a customer is near a relevant place, product, or service point.<\/p>\n\n\n\n

Within Push Notification Marketing<\/strong>, Beacon-triggered Push stands out because the \u201ctrigger\u201d is not a click, pageview, or scheduled time\u2014it\u2019s real-world presence. That makes it especially powerful for retailers, venues, events, hospitality, and any business where in-person experiences drive revenue. Done well, Beacon-triggered Push can improve relevance, increase conversion, and enhance customer experience without relying on broad, generic blasts.<\/p>\n\n\n\n

What Is Beacon-triggered Push?<\/h2>\n\n\n\n

Beacon-triggered Push is a push notification that is initiated when a user\u2019s device is detected near a Bluetooth Low Energy (BLE) beacon (or when the device detects the beacon signal), subject to app installation and permission settings. The core concept is simple: proximity becomes the trigger<\/strong> for a personalized message.<\/p>\n\n\n\n

From a business perspective, Beacon-triggered Push enables Direct & Retention Marketing<\/strong> teams to connect physical context (being in a store aisle, entering a venue, approaching a pickup counter) with a digital action (a push notification that informs, assists, or incentivizes). It fits within Push Notification Marketing<\/strong> as a specialized trigger mechanism that supports contextual personalization, real-time activation, and in-the-moment engagement.<\/p>\n\n\n\n

In practice, it\u2019s less about \u201cspamming people near a beacon\u201d and more about orchestrating helpful micro-moments: guidance, reminders, offers, loyalty benefits, or service updates precisely when they matter.<\/p>\n\n\n\n

Why Beacon-triggered Push Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

Beacon-triggered Push matters because it makes messages more relevant<\/strong> and more immediate<\/strong>\u2014two attributes that directly influence engagement and conversion in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

Key reasons it creates business value:<\/p>\n\n\n\n

    \n
  • Closes the online\u2013offline gap:<\/strong> It ties store visits and in-person behavior to digital messaging, helping unify the customer journey.<\/li>\n
  • Improves activation timing:<\/strong> Messages arrive when intent is naturally higher (e.g., while browsing, waiting, or entering).<\/li>\n
  • Supports retention and loyalty:<\/strong> It can reward returning customers, guide members to perks, and reinforce habits.<\/li>\n
  • Creates competitive advantage:<\/strong> Many brands still rely on time-based pushes. Proximity-based relevance can outperform generic schedules in Push Notification Marketing<\/strong>.<\/li>\n
  • Enables measurable experimentation:<\/strong> With the right measurement design, you can test incremental lift (not just clicks) on visits, purchases, and repeat behavior.<\/li>\n<\/ul>\n\n\n\n

    For organizations investing in omnichannel strategy, Beacon-triggered Push becomes a practical tool for turning physical touchpoints into measurable, optimizable campaigns.<\/p>\n\n\n\n

    How Beacon-triggered Push Works<\/h2>\n\n\n\n

    Beacon-triggered Push is both technical and operational. A typical workflow looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger (proximity event)<\/strong>\n – A beacon broadcasts an identifier via BLE.\n – A mobile app (with permissions) detects that identifier when the user enters a defined range or zone.<\/p>\n<\/li>\n

    2. \n

      Processing (rules, eligibility, and context)<\/strong>\n – The app and\/or backend evaluates campaign rules:<\/p>\n

        \n
      • Is the user opted in to push notifications?<\/li>\n
      • Do they meet segment criteria (loyalty tier, recent purchases, language, preferences)?<\/li>\n
      • Has frequency capping been exceeded?<\/li>\n
      • Is it the right time window (store hours, event schedule)?<\/li>\n
      • Some setups enrich the event with context: store location, department, user profile, inventory status, or queue conditions.<\/li>\n<\/ul>\n<\/li>\n
      • \n

        Execution (message selection and delivery)<\/strong>\n – The campaign engine selects a message template and personalization tokens.\n – A push notification is sent via standard mobile push services, appearing on the lock screen or notification center.<\/p>\n<\/li>\n

      • \n

        Output \/ Outcome (engagement and conversion)<\/strong>\n – Users may open the app, redeem an offer, navigate to content, or take an offline action (buy, check in, ask staff).\n – Events (delivery, open, in-app actions) are tracked to evaluate performance inside Push Notification Marketing<\/strong> reporting.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Because it is triggered by real-world context, Beacon-triggered Push benefits from careful orchestration: what to say, when to say it, and when not to say anything.<\/p>\n\n\n\n

        Key Components of Beacon-triggered Push<\/h2>\n\n\n\n

        Effective Beacon-triggered Push requires coordination across marketing, product, and sometimes store\/venue operations. Core components include:<\/p>\n\n\n\n

        Technical foundation<\/h3>\n\n\n\n
          \n
        • Beacons and beacon identifiers:<\/strong> Hardware placement and consistent ID mapping to locations\/zones.<\/li>\n
        • Mobile app instrumentation:<\/strong> Beacon detection, permission handling, event logging, and in-app landing experiences.<\/li>\n
        • Campaign rules engine:<\/strong> Audience segmentation, frequency caps, throttling, and priority rules.<\/li>\n
        • Data layer:<\/strong> User profiles, loyalty status, purchase history, and location\/visit events.<\/li>\n<\/ul>\n\n\n\n

          Processes and governance<\/h3>\n\n\n\n
            \n
          • Consent and preference management:<\/strong> Clear opt-in, easy opt-out, and transparency for location-related triggers.<\/li>\n
          • Content operations:<\/strong> Message templates, localization, and approval workflows.<\/li>\n
          • Quality assurance:<\/strong> Beacon mapping validation, store-by-store testing, and edge-case handling (signal overlap, closed locations).<\/li>\n
          • Cross-team responsibilities:<\/strong> Marketing owns strategy and content; product\/engineering owns app reliability; operations may own beacon placement and maintenance.<\/li>\n<\/ul>\n\n\n\n

            Measurement and metrics<\/h3>\n\n\n\n
              \n
            • Delivery, open, and downstream conversion tracking<\/strong><\/li>\n
            • Incrementality testing<\/strong> (when feasible) to prove real lift<\/li>\n
            • Footfall and visit-frequency analysis<\/strong> for Direct & Retention Marketing<\/strong> outcomes<\/li>\n<\/ul>\n\n\n\n

              Types of Beacon-triggered Push<\/h2>\n\n\n\n

              Beacon-triggered Push doesn\u2019t have rigid \u201cofficial\u201d types, but in real programs there are common approaches:<\/p>\n\n\n\n

              Entry-based vs. exit-based messages<\/h3>\n\n\n\n
                \n
              • Entry triggers:<\/strong> When a user enters a beacon zone (welcome, store map, appointment check-in).<\/li>\n
              • Exit triggers:<\/strong> When leaving (feedback request, reminder to use points next time).<\/li>\n<\/ul>\n\n\n\n

                Proximity tiers (near \/ immediate \/ far)<\/h3>\n\n\n\n

                Messages vary by distance\u2014useful when different zones represent different intents (entrance vs. checkout).<\/p>\n\n\n\n

                Dwell-time triggers<\/h3>\n\n\n\n

                Notifications fire only after a user stays in an area for a minimum time, reducing noise and improving relevance.<\/p>\n\n\n\n

                Behavior- and segment-driven triggers<\/h3>\n\n\n\n

                Beacon-triggered Push becomes more powerful when proximity is combined with user context:\n– Loyalty member vs. new visitor\n– High-value customer vs. bargain shopper\n– Recently browsed items vs. first-time category visitor<\/p>\n\n\n\n

                Service and operational triggers<\/h3>\n\n\n\n

                Not all Beacon-triggered Push is promotional. Many high-performing campaigns are service-oriented: queue updates, pickup instructions, event seating guidance, or exhibit information.<\/p>\n\n\n\n

                Real-World Examples of Beacon-triggered Push<\/h2>\n\n\n\n

                1) Retail store: aisle-level assistance and conversion<\/h3>\n\n\n\n

                A customer enters the store and approaches the skincare section. Beacon-triggered Push delivers a message: \u201cNeed help choosing? Take a 30-second quiz for personalized picks.\u201d The landing screen provides a short quiz and shows in-stock items. This supports Direct & Retention Marketing<\/strong> by improving experience and increasing conversion, while staying aligned with Push Notification Marketing<\/strong> best practices (helpful, contextual, not spammy).<\/p>\n\n\n\n

                2) Hospitality: loyalty recognition and upsell<\/h3>\n\n\n\n

                A returning loyalty member arrives near the front desk. Beacon-triggered Push: \u201cWelcome back\u2014your late checkout benefit is available. Tap to request.\u201d This drives retention by reinforcing membership value and reduces service friction.<\/p>\n\n\n\n

                3) Events\/venues: navigation and timed engagement<\/h3>\n\n\n\n

                At a stadium, Beacon-triggered Push triggers near entrances and concession zones: \u201cGate B is fastest right now\u201d or \u201cMobile ordering is available in Section 112.\u201d These messages improve customer experience and can increase per-capita spending without relying on broad promotional blasts.<\/p>\n\n\n\n

                Benefits of Using Beacon-triggered Push<\/h2>\n\n\n\n

                When implemented thoughtfully, Beacon-triggered Push can deliver meaningful improvements across acquisition-to-retention workflows:<\/p>\n\n\n\n

                  \n
                • Higher relevance and engagement:<\/strong> Proximity-based context often improves open and action rates compared to scheduled pushes in Push Notification Marketing<\/strong>.<\/li>\n
                • Better in-person conversion:<\/strong> Timely prompts can influence purchase decisions at the shelf, counter, or point of service.<\/li>\n
                • Improved customer experience:<\/strong> Guidance, reminders, and benefits reduce friction and increase satisfaction\u2014core goals of Direct & Retention Marketing<\/strong>.<\/li>\n
                • More efficient spend:<\/strong> Instead of discounting broadly, you can target offers only when the user is likely to act.<\/li>\n
                • Stronger loyalty outcomes:<\/strong> Reinforcing perks in-the-moment can increase repeat visits and member activity.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Beacon-triggered Push<\/h2>\n\n\n\n

                  Beacon-triggered Push also introduces real constraints that teams must plan for:<\/p>\n\n\n\n

                    \n
                  • Permission and OS limitations:<\/strong> Users must opt in to notifications, and location-related behaviors can be constrained by device settings and operating system policies.<\/li>\n
                  • Signal reliability and zone design:<\/strong> Beacon placement, interference, and overlapping signals can cause false triggers or missed triggers.<\/li>\n
                  • Over-messaging risk:<\/strong> Proximity triggers can generate too many notifications without strict frequency capping and prioritization.<\/li>\n
                  • Measurement complexity:<\/strong> Offline conversion attribution is harder than measuring a click. You may need store visit measurement, POS matching, or carefully designed experiments.<\/li>\n
                  • Privacy expectations:<\/strong> Because proximity implies location context, transparency and user control are essential for trust and compliance.<\/li>\n
                  • Operational overhead:<\/strong> Batteries, hardware maintenance, and location changes require ongoing management\u2014not a \u201cset and forget\u201d channel.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Beacon-triggered Push<\/h2>\n\n\n\n

                    To make Beacon-triggered Push effective and sustainable within Direct & Retention Marketing<\/strong>, focus on quality, control, and measurability:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Lead with utility, not discounts<\/strong>\n – Use helpful messages first (navigation, reminders, status updates). Promotions work best as a secondary layer.<\/p>\n<\/li>\n

                    2. \n

                      Design zones intentionally<\/strong>\n – Map beacon IDs to meaningful customer intents (entrance, service desk, category aisle, checkout) rather than placing beacons everywhere.<\/p>\n<\/li>\n

                    3. \n

                      Use strong frequency caps and cooldowns<\/strong>\n – Prevent repeated triggers during the same visit. Consider \u201cone push per visit per zone\u201d rules.<\/p>\n<\/li>\n

                    4. \n

                      Personalize with restraint<\/strong>\n – Personalization should be explainable (\u201cBecause you\u2019re a member\u2026\u201d) and not overly sensitive.<\/p>\n<\/li>\n

                    5. \n

                      Create clear in-app destinations<\/strong>\n – A good Beacon-triggered Push should open to a relevant screen: coupon wallet, store map, order status, appointment check-in, or product info.<\/p>\n<\/li>\n

                    6. \n

                      Test incrementality, not just opens<\/strong>\n – Where possible, run holdouts by store, by time, or by audience segment to measure lift in visits, purchases, or service outcomes.<\/p>\n<\/li>\n

                    7. \n

                      Coordinate with operations<\/strong>\n – If a message depends on store conditions (hours, inventory, queue time), ensure the data is accurate\u2014or avoid making promises you can\u2019t keep.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Beacon-triggered Push<\/h2>\n\n\n\n

                      Beacon-triggered Push is typically operationalized through a set of tool categories rather than a single platform:<\/p>\n\n\n\n

                        \n
                      • Mobile app analytics and event tracking:<\/strong> To capture beacon events, push delivery, opens, and downstream in-app actions.<\/li>\n
                      • Push automation and journey orchestration:<\/strong> To build rules, segments, and multi-step flows within Push Notification Marketing<\/strong> (e.g., entry trigger \u2192 follow-up based on behavior).<\/li>\n
                      • Customer data platforms (CDP) or profile stores:<\/strong> To unify identity, preferences, loyalty status, and purchase history used in segmentation.<\/li>\n
                      • CRM systems:<\/strong> To manage customer attributes, lifecycle stages, and consent signals that influence Direct & Retention Marketing<\/strong> programs.<\/li>\n
                      • Experimentation and testing frameworks:<\/strong> To run holdouts, A\/B tests, and measure lift.<\/li>\n
                      • Reporting dashboards and BI tools:<\/strong> To combine app events with store\/venue performance data for ROI analysis.<\/li>\n
                      • Consent and preference management systems:<\/strong> To manage opt-in\/opt-out, notification categories, and user controls.<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Beacon-triggered Push<\/h2>\n\n\n\n

                        Because Beacon-triggered Push blends proximity with messaging, measure both push performance and business outcomes:<\/p>\n\n\n\n

                        Push and engagement metrics<\/h3>\n\n\n\n
                          \n
                        • Delivery rate<\/strong> (by OS\/device, app version, location)<\/li>\n
                        • Open rate<\/strong> and tap-through rate<\/strong><\/li>\n
                        • Time-to-open<\/strong> (how quickly users engage after entering a zone)<\/li>\n
                        • In-app conversion rate<\/strong> (e.g., coupon saved, product viewed, check-in completed)<\/li>\n<\/ul>\n\n\n\n

                          Retention and lifecycle metrics<\/h3>\n\n\n\n
                            \n
                          • Repeat visit rate<\/strong> and visit frequency<\/strong><\/li>\n
                          • Loyalty engagement<\/strong> (perk redemptions, member check-ins)<\/li>\n
                          • Churn indicators<\/strong> (opt-out rate, app uninstalls after campaigns)<\/li>\n<\/ul>\n\n\n\n

                            Revenue and efficiency metrics<\/h3>\n\n\n\n
                              \n
                            • Redemption rate<\/strong> (for offers)<\/li>\n
                            • Incremental revenue \/ lift<\/strong> (via testing or modeled attribution)<\/li>\n
                            • Average order value<\/strong> and units per transaction<\/strong> (where measurable)<\/li>\n
                            • Cost per incremental action<\/strong> (incremental visit, incremental purchase)<\/li>\n<\/ul>\n\n\n\n

                              Quality and trust metrics<\/h3>\n\n\n\n
                                \n
                              • Opt-in rate<\/strong> and opt-out rate<\/strong> for notifications<\/li>\n
                              • Complaint signals<\/strong> (negative feedback, suppressed notifications)<\/li>\n
                              • Notification fatigue indicators<\/strong> (declining opens over time)<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Beacon-triggered Push<\/h2>\n\n\n\n

                                Beacon-triggered Push is evolving alongside broader changes in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • Smarter orchestration with AI:<\/strong> Predictive models can decide whether to send a push at all, choose the best message, and optimize timing based on likelihood to engage.<\/li>\n
                                • Richer contextual personalization:<\/strong> Combining proximity with inventory signals, appointment data, and customer preferences to increase usefulness.<\/li>\n
                                • Privacy-first design:<\/strong> More explicit user controls, clearer explanations, and minimized data retention to match rising privacy expectations.<\/li>\n
                                • Better measurement approaches:<\/strong> More emphasis on incrementality and blended models that combine app events with aggregated location\/visit outcomes.<\/li>\n
                                • Omnichannel coordination:<\/strong> Beacon-triggered Push will increasingly be one part of a journey that also includes in-app messaging, email, SMS, and on-site signage\u2014coordinated to avoid duplication.<\/li>\n<\/ul>\n\n\n\n

                                  Beacon-triggered Push vs Related Terms<\/h2>\n\n\n\n

                                  Beacon-triggered Push vs geofenced push notifications<\/h3>\n\n\n\n
                                    \n
                                  • Geofenced push<\/strong> uses GPS or location services to trigger messages around a larger geographic boundary (e.g., near a shopping center).<\/li>\n
                                  • Beacon-triggered Push<\/strong> uses BLE proximity for much smaller zones (e.g., a specific entrance or aisle), often enabling more precise context.<\/li>\n<\/ul>\n\n\n\n

                                    Beacon-triggered Push vs scheduled push notifications<\/h3>\n\n\n\n
                                      \n
                                    • Scheduled push<\/strong> is time-based (e.g., every Friday at 5 PM).<\/li>\n
                                    • Beacon-triggered Push<\/strong> is event-based (presence near a beacon), usually better for in-the-moment utility and conversion.<\/li>\n<\/ul>\n\n\n\n

                                      Beacon-triggered Push vs in-app messaging<\/h3>\n\n\n\n
                                        \n
                                      • In-app messages<\/strong> appear only when the user is actively using the app.<\/li>\n
                                      • Beacon-triggered Push<\/strong> reaches users outside the app (subject to permissions), often prompting a return to the app at the right moment\u2014making it a distinct lever within Push Notification Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                        Who Should Learn Beacon-triggered Push<\/h2>\n\n\n\n

                                        Beacon-triggered Push is valuable knowledge across roles:<\/p>\n\n\n\n

                                          \n
                                        • Marketers:<\/strong> To design context-driven campaigns that improve relevance in Direct & Retention Marketing<\/strong>.<\/li>\n
                                        • Analysts:<\/strong> To build measurement plans, incrementality tests, and reporting that connects proximity triggers to outcomes.<\/li>\n
                                        • Agencies:<\/strong> To advise clients on omnichannel activation and avoid common pitfalls (over-messaging, weak attribution).<\/li>\n
                                        • Business owners and founders:<\/strong> To evaluate whether beacon programs justify operational investment and align with customer experience goals.<\/li>\n
                                        • Developers and product teams:<\/strong> To implement reliable detection, permission flows, and analytics instrumentation that make Push Notification Marketing<\/strong> work in real environments.<\/li>\n<\/ul>\n\n\n\n

                                          Summary of Beacon-triggered Push<\/h2>\n\n\n\n

                                          Beacon-triggered Push is a proximity-driven push notification approach where BLE beacons initiate messages based on a user\u2019s physical location context. It matters in Direct & Retention Marketing<\/strong> because it improves timing, relevance, and in-person conversion while supporting loyalty and customer experience. Within Push Notification Marketing<\/strong>, it\u2019s a powerful trigger type that\u2014when paired with good governance, measurement, and frequency control\u2014can deliver real incremental value rather than just more notifications.<\/p>\n\n\n\n

                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What is Beacon-triggered Push used for?<\/h3>\n\n\n\n

                                          Beacon-triggered Push is used to deliver timely, location-relevant notifications\u2014such as welcome messages, navigation help, loyalty perks, or targeted offers\u2014when a user is near a specific physical zone.<\/p>\n\n\n\n

                                          2) Do users need an app for Beacon-triggered Push?<\/h3>\n\n\n\n

                                          In most practical implementations, yes. The user typically needs the brand\u2019s app installed, push notifications enabled, and appropriate permissions granted for proximity\/location-related features.<\/p>\n\n\n\n

                                          3) How does Beacon-triggered Push fit into Push Notification Marketing strategy?<\/h3>\n\n\n\n

                                          It adds an event-based, real-world trigger to Push Notification Marketing<\/strong>, enabling messages based on proximity rather than time or in-app behavior\u2014often improving relevance and reducing wasted sends.<\/p>\n\n\n\n

                                          4) Is Beacon-triggered Push the same as geofencing?<\/h3>\n\n\n\n

                                          No. Geofencing usually relies on GPS and covers larger areas. Beacon-triggered Push uses Bluetooth proximity and can target much smaller, more precise zones like entrances, aisles, or service counters.<\/p>\n\n\n\n

                                          5) What are common mistakes with Beacon-triggered Push campaigns?<\/h3>\n\n\n\n

                                          Common mistakes include sending too many notifications per visit, using generic messages that ignore context, failing to provide a useful in-app landing screen, and skipping incrementality testing.<\/p>\n\n\n\n

                                          6) How can I measure ROI for Beacon-triggered Push?<\/h3>\n\n\n\n

                                          Combine push metrics (delivery, opens, actions) with business outcomes (redemptions, purchases, repeat visits). Where possible, use holdouts or controlled experiments to estimate incremental lift rather than relying only on last-touch attribution.<\/p>\n\n\n\n

                                          7) Is Beacon-triggered Push privacy-safe?<\/h3>\n\n\n\n

                                          It can be, if you implement clear opt-in, transparent explanations, minimal data retention, and easy preference controls. Trust and user control are essential for long-term success in Direct & Retention Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          Beacon-triggered Push is a location-aware push notification approach where a physical proximity signal (from a Bluetooth beacon) triggers a message to a user\u2019s mobile device\u2014typically through an installed app that has opted-in to notifications and location permissions. In **Direct & Retention Marketing**, it bridges the online and offline customer journey by delivering timely, context-specific messages at the exact moment a customer is near a relevant place, product, or service point.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1895],"tags":[],"class_list":["post-8225","post","type-post","status-publish","format-standard","hentry","category-push-notification-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8225"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8225\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}