{"id":8208,"date":"2026-03-25T18:49:26","date_gmt":"2026-03-25T18:49:26","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/automation-template\/"},"modified":"2026-03-25T18:49:26","modified_gmt":"2026-03-25T18:49:26","slug":"automation-template","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/automation-template\/","title":{"rendered":"Automation Template: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

Direct & Retention Marketing depends on doing the right thing for the right customer at the right time\u2014consistently. An Automation Template<\/strong> is a pre-built, reusable blueprint for those \u201cright things,\u201d packaged so teams can launch campaigns and lifecycle programs faster, with fewer mistakes and more predictable outcomes.<\/p>\n\n\n\n

In the context of Marketing Automation<\/strong>, an Automation Template typically includes the logic (triggers, conditions, timing), the messaging structure (email\/SMS\/push\/in-app), and the measurement framework needed to run a specific retention or direct-response workflow. It matters because modern Direct & Retention Marketing is too complex to rebuild from scratch every time: audiences fragment, channels multiply, and stakeholders demand performance proof. Templates create repeatability without sacrificing the ability to personalize.<\/p>\n\n\n\n

What Is Automation Template?<\/h2>\n\n\n\n

An Automation Template<\/strong> is a standardized, reusable workflow design used to automate customer communications and actions across lifecycle stages. It\u2019s \u201ctemplate\u201d in the same way a proven playbook is a template: it captures best practices, defaults, guardrails, and measurement so the team can deploy high-quality automation quickly.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Define a common goal<\/strong> (e.g., convert a trial user, recover an abandoned cart, reduce churn).<\/li>\n
  • Codify the steps<\/strong> (triggers, segmentation, messages, delays, decision rules).<\/li>\n
  • Reuse and adapt<\/strong> the blueprint across products, regions, and segments.<\/li>\n<\/ul>\n\n\n\n

    The business meaning is operational leverage. Instead of reinventing onboarding, win-back, or post-purchase flows, organizations turn successful lifecycle patterns into an Automation Template that can be cloned, localized, tested, and improved.<\/p>\n\n\n\n

    Where it fits in Direct & Retention Marketing<\/strong> is clear: templates operationalize lifecycle strategy\u2014acquisition-to-retention handoffs, repeat purchase nudges, reactivation, loyalty, and customer education. Inside Marketing Automation<\/strong>, an Automation Template becomes the executable unit teams build, deploy, and iterate on, with consistent tracking and governance.<\/p>\n\n\n\n

    Why Automation Template Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    Direct & Retention Marketing success is rarely about one campaign; it\u2019s about systems that run every day. An Automation Template matters because it turns one-time learning into repeatable execution.<\/p>\n\n\n\n

    Strategically, templates help you:<\/p>\n\n\n\n

      \n
    • Scale what works<\/strong>: When a flow performs (e.g., onboarding series), a template makes it easy to replicate across brands, product lines, and markets.<\/li>\n
    • Reduce time-to-launch<\/strong>: Faster builds mean more tests, more learning, and faster iteration cycles.<\/li>\n
    • Improve consistency<\/strong>: Brand voice, compliance requirements, and user experience become standardized rather than dependent on individual contributors.<\/li>\n
    • Align teams<\/strong>: Templates clarify how strategy translates into channel execution, reducing confusion between marketing, product, and data teams.<\/li>\n<\/ul>\n\n\n\n

      The business value is tangible: higher conversion rates, stronger retention, lower churn, and better lifetime value\u2014outcomes that are central to Direct & Retention Marketing and measurable through Marketing Automation analytics.<\/p>\n\n\n\n

      How Automation Template Works<\/h2>\n\n\n\n

      An Automation Template is both a design artifact and an executable workflow in Marketing Automation. In practice, it \u201cworks\u201d through a repeatable sequence:<\/p>\n\n\n\n

        \n
      1. \n

        Input or trigger<\/strong>\n A customer event, attribute change, or time-based milestone starts the flow. Examples include \u201cfirst purchase,\u201d \u201cinactive for 30 days,\u201d \u201ctrial started,\u201d \u201ccart abandoned,\u201d or \u201csubscription renewal upcoming.\u201d<\/p>\n<\/li>\n

      2. \n

        Analysis or processing<\/strong>\n The system evaluates eligibility and context: segmentation rules, frequency caps, consent status, suppression lists, and predictive or rule-based scoring (e.g., churn risk, product affinity).<\/p>\n<\/li>\n

      3. \n

        Execution or application<\/strong>\n The template deploys messages and actions across channels: send an email, schedule an SMS, create a CRM task, personalize in-app content, or sync an audience to an ad platform for retargeting. Delays, branching logic, and fallback paths are applied exactly as the template specifies.<\/p>\n<\/li>\n

      4. \n

        Output or outcome<\/strong>\n The workflow produces measurable outcomes: conversions, activation milestones, repeat purchases, reduced churn, or improved engagement. Because the Automation Template is standardized, outcomes are easier to compare across time and segments.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The key point: an Automation Template isn\u2019t \u201cset and forget.\u201d It\u2019s a controlled starting point for ongoing optimization within Direct & Retention Marketing.<\/p>\n\n\n\n

        Key Components of Automation Template<\/h2>\n\n\n\n

        A strong Automation Template includes more than message copy. It combines strategy, data rules, and measurement so performance can be managed across Marketing Automation programs.<\/p>\n\n\n\n

        Common components include:<\/p>\n\n\n\n

          \n
        • \n

          Goal and success criteria<\/strong>\n What the automation is meant to achieve (activation, reorder, upsell, renewal, reactivation), and how success will be measured.<\/p>\n<\/li>\n

        • \n

          Entry conditions and triggers<\/strong>\n Events (behavioral), attributes (profile), and time-based triggers, including eligibility requirements.<\/p>\n<\/li>\n

        • \n

          Segmentation and personalization logic<\/strong>\n Rules for audience inclusion, exclusion, and dynamic content variables (e.g., category viewed, subscription tier, last purchase date).<\/p>\n<\/li>\n

        • \n

          Journey structure<\/strong>\n Step sequence, timing delays, branching decisions, and exit criteria (e.g., \u201cstop if purchase occurs\u201d).<\/p>\n<\/li>\n

        • \n

          Channel plan<\/strong>\n Which channels are used (email, SMS, push, in-app, direct mail, ads) and when. In Direct & Retention Marketing, cross-channel coordination is often the difference between helpful and spammy.<\/p>\n<\/li>\n

        • \n

          Copy and creative modules<\/strong>\n Message templates, content blocks, subject line patterns, offer logic, and compliance elements.<\/p>\n<\/li>\n

        • \n

          Governance and responsibilities<\/strong>\n Who owns updates, approvals, QA, deliverability monitoring, and legal\/compliance checks.<\/p>\n<\/li>\n

        • \n

          Measurement and reporting<\/strong>\n Naming conventions, UTM\/tagging standards (where applicable), holdout\/control design, and dashboards.<\/p>\n<\/li>\n<\/ul>\n\n\n\n

          Types of Automation Template<\/h2>\n\n\n\n

          \u201cTypes\u201d can vary by organization, but in Direct & Retention Marketing the most useful distinctions are based on purpose and lifecycle stage. Common Automation Template categories include:<\/p>\n\n\n\n

            \n
          1. \n

            Lifecycle templates<\/strong>\n Onboarding\/activation, post-purchase education, replenishment, renewal, win-back, and loyalty progression.<\/p>\n<\/li>\n

          2. \n

            Behavioral trigger templates<\/strong>\n Cart\/browse abandonment, price drop, back-in-stock, content engagement, feature adoption, and usage milestones.<\/p>\n<\/li>\n

          3. \n

            Transactional and operational templates<\/strong>\n Order confirmations, shipping updates, appointment reminders, password resets\u2014often owned jointly with product teams. These are critical because they carry high engagement and shape trust.<\/p>\n<\/li>\n

          4. \n

            Segmentation-based templates<\/strong>\n VIP\/high LTV customers, new subscribers, churn-risk cohorts, regional audiences, or B2B account stages.<\/p>\n<\/li>\n

          5. \n

            Experiment-first templates<\/strong>\n Built to make testing easier: modular copy blocks, variable offer logic, and pre-defined A\/B or multivariate testing hooks.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

            These distinctions help teams choose the right Automation Template for the job and avoid forcing every program into the same structure.<\/p>\n\n\n\n

            Real-World Examples of Automation Template<\/h2>\n\n\n\n

            Example 1: E-commerce cart recovery sequence<\/h3>\n\n\n\n

            A Direct & Retention Marketing team builds an Automation Template for cart abandonment:<\/p>\n\n\n\n

              \n
            • Trigger<\/strong>: Cart created, no purchase within 1 hour <\/li>\n
            • Logic<\/strong>: Suppress if customer already purchased; cap to 1 cart flow per 7 days <\/li>\n
            • Execution<\/strong>: Email at 1 hour, SMS at 6 hours (if opted-in), email at 24 hours with dynamic product tiles <\/li>\n
            • Outcome<\/strong>: Increased recovered revenue and improved conversion rate, tracked via Marketing Automation reporting and holdout groups<\/li>\n<\/ul>\n\n\n\n

              Example 2: SaaS onboarding and activation journey<\/h3>\n\n\n\n

              A product-led growth company deploys an Automation Template to move new users to the first \u201caha\u201d moment:<\/p>\n\n\n\n

                \n
              • Trigger<\/strong>: Trial started <\/li>\n
              • Logic<\/strong>: Branch based on role (admin vs user) and product behavior (created project vs not) <\/li>\n
              • Execution<\/strong>: In-app guidance plus email lessons over 7 days; task reminders if key setup incomplete <\/li>\n
              • Outcome<\/strong>: Higher activation rate and lower trial churn, with funnel reporting and cohort analysis<\/li>\n<\/ul>\n\n\n\n

                Example 3: Subscription churn prevention<\/h3>\n\n\n\n

                A subscription brand creates a Direct & Retention Marketing Automation Template for renewal risk:<\/p>\n\n\n\n

                  \n
                • Trigger<\/strong>: Renewal in 10 days + low engagement score <\/li>\n
                • Logic<\/strong>: Offer eligibility rules; suppress if already in support escalation <\/li>\n
                • Execution<\/strong>: Educational email, then preference center prompt, then save-offer if needed <\/li>\n
                • Outcome<\/strong>: Reduced churn and improved retention, measured through renewal rate and incremental lift<\/li>\n<\/ul>\n\n\n\n

                  Benefits of Using Automation Template<\/h2>\n\n\n\n

                  When implemented well, an Automation Template creates measurable operational and performance gains:<\/p>\n\n\n\n

                    \n
                  • Efficiency and speed<\/strong>: Faster build cycles, easier localization, and less repeated work across teams.<\/li>\n
                  • Higher quality and fewer errors<\/strong>: Standard QA checklists, proven logic, and consistent tracking reduce costly mistakes.<\/li>\n
                  • Better customer experience<\/strong>: Cohesive journeys across channels, aligned timing, and smarter suppression help avoid message fatigue.<\/li>\n
                  • Improved performance<\/strong>: Templates institutionalize what works, making it easier to replicate winning patterns and run disciplined testing.<\/li>\n
                  • Easier scaling<\/strong>: As Direct & Retention Marketing programs grow, templates prevent complexity from turning into chaos.<\/li>\n
                  • Stronger measurement<\/strong>: Standardized naming, tagging, and control strategies improve attribution and reporting within Marketing Automation.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Automation Template<\/h2>\n\n\n\n

                    Templates are powerful, but they can also create hidden risks if handled poorly:<\/p>\n\n\n\n

                      \n
                    • Over-standardization<\/strong>: A rigid Automation Template can ignore product differences or audience nuance, hurting relevance and conversion.<\/li>\n
                    • Data quality constraints<\/strong>: Bad event tracking, inconsistent customer IDs, or missing consent states can break triggers and segment logic.<\/li>\n
                    • Deliverability and channel constraints<\/strong>: Email and SMS performance depends on list hygiene, frequency management, and sender reputation.<\/li>\n
                    • Measurement pitfalls<\/strong>: Without holdouts or clear incrementality thinking, teams may over-credit automation for outcomes that would happen anyway.<\/li>\n
                    • Maintenance debt<\/strong>: Offers expire, product features change, and policies evolve. Unmaintained templates become liabilities.<\/li>\n
                    • Cross-team friction<\/strong>: Ownership between lifecycle marketing, product, sales, and support must be clear\u2014especially for transactional messaging.<\/li>\n<\/ul>\n\n\n\n

                      Best Practices for Automation Template<\/h2>\n\n\n\n

                      To make an Automation Template an asset (not a shortcut), apply disciplined practices:<\/p>\n\n\n\n

                        \n
                      1. \n

                        Start with a clear job-to-be-done<\/strong>\n Define the customer problem and the business outcome before writing a single message.<\/p>\n<\/li>\n

                      2. \n

                        Design for modularity<\/strong>\n Use reusable content blocks, configurable delays, and segment \u201cslots\u201d so teams can adapt without breaking logic.<\/p>\n<\/li>\n

                      3. \n

                        Build guardrails into the template<\/strong>\n Include frequency caps, suppression rules, consent checks, and safe defaults for new segments.<\/p>\n<\/li>\n

                      4. \n

                        Standardize measurement from day one<\/strong>\n Use consistent naming conventions, event definitions, and baseline KPIs. When possible, include a holdout\/control mechanism.<\/p>\n<\/li>\n

                      5. \n

                        Plan for lifecycle conflicts<\/strong>\n Define prioritization rules (e.g., transactional > churn prevention > promotion) to avoid customers receiving conflicting messages.<\/p>\n<\/li>\n

                      6. \n

                        QA like a product release<\/strong>\n Test triggers, edge cases, and data mapping. Validate links, personalization tokens, and cross-channel timing.<\/p>\n<\/li>\n

                      7. \n

                        Create a review and iteration cadence<\/strong>\n For Direct & Retention Marketing, revisit performance monthly or quarterly: prune low performers, refresh creative, and retune logic.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                        Tools Used for Automation Template<\/h2>\n\n\n\n

                        An Automation Template is operationalized through a stack of systems. Vendor choices vary, but the tool categories are consistent across Direct & Retention Marketing and Marketing Automation:<\/p>\n\n\n\n

                          \n
                        • \n

                          Marketing Automation platforms<\/strong>\n Workflow builders for triggers, journeys, segmentation, and multi-step messaging across channels.<\/p>\n<\/li>\n

                        • \n

                          CRM systems<\/strong>\n Customer profiles, lifecycle stages, sales\/support context, and unified identity that improves targeting and suppression logic.<\/p>\n<\/li>\n

                        • \n

                          Customer data and event collection tools<\/strong>\n Behavioral tracking, event schemas, identity resolution, and data pipelines that feed accurate triggers.<\/p>\n<\/li>\n

                        • \n

                          Analytics tools<\/strong>\n Cohort analysis, funnel reporting, attribution models, experimentation readouts, and incrementality analysis.<\/p>\n<\/li>\n

                        • \n

                          Reporting dashboards and BI<\/strong>\n Standardized KPI monitoring, operational alerts, and executive reporting across all automations.<\/p>\n<\/li>\n

                        • \n

                          Ad platforms and audience sync<\/strong>\n Retargeting, suppression audiences, and lifecycle-based paid media that complements owned-channel Marketing Automation.<\/p>\n<\/li>\n

                        • \n

                          QA and deliverability workflows<\/strong>\n Testing inbox rendering, link validation, and monitoring sender reputation and bounce\/complaint rates.<\/p>\n<\/li>\n<\/ul>\n\n\n\n

                          Metrics Related to Automation Template<\/h2>\n\n\n\n

                          Because an Automation Template is repeatable, it\u2019s ideal for performance benchmarking. Key metric groups include:<\/p>\n\n\n\n

                            \n
                          • \n

                            Engagement metrics<\/strong>\n Open rate (where meaningful), click-through rate, SMS response rate, push open rate, in-app interaction rate.<\/p>\n<\/li>\n

                          • \n

                            Conversion and revenue metrics<\/strong>\n Conversion rate, revenue per recipient, average order value, trial-to-paid rate, renewal rate, upsell rate.<\/p>\n<\/li>\n

                          • \n

                            Retention metrics<\/strong>\n Repeat purchase rate, churn rate, reactivation rate, cohort retention curves, time-to-next-purchase.<\/p>\n<\/li>\n

                          • \n

                            Efficiency metrics<\/strong>\n Time-to-launch, cost per incremental conversion, automation coverage (share of lifecycle touchpoints automated), support ticket deflection (when applicable).<\/p>\n<\/li>\n

                          • \n

                            Deliverability and trust metrics<\/strong>\n Bounce rate, spam complaint rate, unsubscribe rate, consent opt-in rate, frequency cap hits.<\/p>\n<\/li>\n

                          • \n

                            Incrementality metrics<\/strong>\n Holdout lift, net revenue lift, and long-term LTV lift\u2014crucial for proving Direct & Retention Marketing impact beyond correlation.<\/p>\n<\/li>\n<\/ul>\n\n\n\n

                            Future Trends of Automation Template<\/h2>\n\n\n\n

                            Automation is becoming more adaptive, but templates are not going away\u2014they\u2019re evolving.<\/p>\n\n\n\n

                              \n
                            • AI-assisted creation and optimization<\/strong>: Drafting copy variants, recommending send times, and proposing next-best actions will increasingly be embedded into Marketing Automation workflows. Strong templates will define brand and compliance constraints for AI-generated variations.<\/li>\n
                            • More real-time personalization<\/strong>: Automation Template logic will rely more on streaming events (behavior happening now), not just daily batches.<\/li>\n
                            • Privacy-driven measurement changes<\/strong>: With less third-party signal and more consent requirements, Direct & Retention Marketing will lean harder on first-party data, clean event design, and incrementality testing.<\/li>\n
                            • Cross-channel orchestration maturity<\/strong>: Templates will more often coordinate owned (email\/SMS\/push) and paid (retargeting\/suppression) actions to manage frequency and consistency.<\/li>\n
                            • Lifecycle \u201coperating systems\u201d<\/strong>: Companies will treat Automation Template libraries as governed assets\u2014versioned, documented, and audited like product code.<\/li>\n<\/ul>\n\n\n\n

                              Automation Template vs Related Terms<\/h2>\n\n\n\n

                              Understanding nearby concepts helps teams communicate clearly.<\/p>\n\n\n\n

                                \n
                              • \n

                                Automation Template vs Workflow<\/strong>\n A workflow is a specific built automation running in your system. An Automation Template is the reusable blueprint you clone or adapt to create workflows consistently.<\/p>\n<\/li>\n

                              • \n

                                Automation Template vs Campaign<\/strong>\n A campaign is often a time-bound initiative (e.g., holiday promo). An Automation Template is typically evergreen and event-driven, designed to run continuously in Direct & Retention Marketing.<\/p>\n<\/li>\n

                              • \n

                                Automation Template vs Playbook<\/strong>\n A playbook describes strategy and guidelines (\u201cwhat to do and why\u201d). An Automation Template is the operational implementation (\u201chow it runs\u201d), usually with concrete triggers, message steps, and measurement.<\/p>\n<\/li>\n<\/ul>\n\n\n\n

                                Who Should Learn Automation Template<\/h2>\n\n\n\n

                                Automation Templates are a practical skill and a strategic lever across teams:<\/p>\n\n\n\n

                                  \n
                                • Marketers<\/strong> learn how to scale Direct & Retention Marketing programs without sacrificing relevance or brand quality.<\/li>\n
                                • Analysts<\/strong> benefit from standardized measurement, easier benchmarking, and cleaner experimentation design within Marketing Automation.<\/li>\n
                                • Agencies<\/strong> can deliver repeatable value faster by packaging proven lifecycle flows into templates tailored to each client\u2019s data and channels.<\/li>\n
                                • Business owners and founders<\/strong> gain operational leverage: templates reduce dependency on heroics and make growth more predictable.<\/li>\n
                                • Developers and technical teams<\/strong> need to understand Automation Template requirements for event tracking, data quality, identity resolution, and reliable triggering.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Automation Template<\/h2>\n\n\n\n

                                  An Automation Template<\/strong> is a reusable blueprint for lifecycle and trigger-based workflows that power Direct & Retention Marketing<\/strong>. It captures proven logic, messaging structure, guardrails, and measurement so teams can deploy high-quality programs faster and improve them systematically. Within Marketing Automation<\/strong>, templates turn strategy into consistent execution\u2014supporting personalization, cross-channel coordination, and reliable performance reporting at scale.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is an Automation Template in simple terms?<\/h3>\n\n\n\n

                                  An Automation Template is a reusable setup for an automated customer journey\u2014defining who enters, what messages\/actions happen, when they happen, and how success is measured.<\/p>\n\n\n\n

                                  2) How does an Automation Template support Direct & Retention Marketing?<\/h3>\n\n\n\n

                                  It standardizes high-impact lifecycle flows (onboarding, replenishment, win-back, renewal) so they can run continuously, stay consistent across teams, and be optimized over time.<\/p>\n\n\n\n

                                  3) Do Automation Templates reduce personalization?<\/h3>\n\n\n\n

                                  Not necessarily. A good Automation Template includes personalization \u201cslots\u201d (dynamic content, branching logic, segment rules) while keeping governance and measurement consistent.<\/p>\n\n\n\n

                                  4) What\u2019s the difference between Marketing Automation and an Automation Template?<\/h3>\n\n\n\n

                                  Marketing Automation is the broader capability and systems used to automate marketing actions. An Automation Template is a specific reusable blueprint you implement inside those systems.<\/p>\n\n\n\n

                                  5) How many steps should an Automation Template have?<\/h3>\n\n\n\n

                                  Enough to reach the goal without causing fatigue. Many effective Direct & Retention Marketing templates range from 2\u20137 touches, but the right number depends on buying cycle, channel mix, and user behavior.<\/p>\n\n\n\n

                                  6) How do you measure whether an Automation Template is working?<\/h3>\n\n\n\n

                                  Track downstream outcomes (conversion, retention, revenue), not just engagement. When possible, use holdouts or incrementality tests to estimate true lift, and monitor deliverability metrics to protect channel health.<\/p>\n\n\n\n

                                  7) When should you retire or rebuild an Automation Template?<\/h3>\n\n\n\n

                                  Retire or rebuild when performance declines, product or policy changes invalidate the logic, data inputs change, or maintenance costs outweigh benefits. Versioning and scheduled reviews help prevent template decay.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Direct & Retention Marketing depends on doing the right thing for the right customer at the right time\u2014consistently. An **Automation Template** is a pre-built, reusable blueprint for those \u201cright things,\u201d packaged so teams can launch campaigns and lifecycle programs faster, with fewer mistakes and more predictable outcomes.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8208"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8208\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}