{"id":8183,"date":"2026-03-25T17:55:05","date_gmt":"2026-03-25T17:55:05","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/automation-calendar\/"},"modified":"2026-03-25T17:55:05","modified_gmt":"2026-03-25T17:55:05","slug":"automation-calendar","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/automation-calendar\/","title":{"rendered":"Automation Calendar: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

An Automation Calendar<\/strong> is the planning framework that organizes, sequences, and governs automated customer communications across channels\u2014email, SMS, push, in-app, direct mail, and paid retargeting\u2014so they work together instead of competing. In Direct & Retention Marketing<\/strong>, it functions like a \u201csingle source of truth\u201d for what automated journeys are running, when they trigger, which audiences they touch, and how they interact with one-off campaigns.<\/p>\n\n\n\n

As Marketing Automation<\/strong> programs mature, teams often add more triggers, more segments, and more channels. Without an Automation Calendar, even well-built automations can collide: customers receive too many messages, promotions overlap, and reporting becomes unclear. A solid Automation Calendar protects customer experience, improves performance, and makes retention programs scalable.<\/p>\n\n\n\n

What Is Automation Calendar?<\/h2>\n\n\n\n

An Automation Calendar<\/strong> is a structured schedule and governance view of all automated messaging and lifecycle programs, mapped across time, triggers, audiences, and channels. It helps teams understand what fires when<\/strong>, who receives it<\/strong>, and how it fits<\/strong> alongside campaign calendars and product milestones.<\/p>\n\n\n\n

At a core level, the concept is simple: automated messaging is still marketing, and marketing needs planning. The Automation Calendar translates complex Marketing Automation<\/strong> logic (triggers, branches, frequency rules, suppression lists, priority order) into an operational plan that marketers, analysts, and stakeholders can review and manage.<\/p>\n\n\n\n

In business terms, an Automation Calendar reduces risk and increases efficiency in Direct & Retention Marketing<\/strong>. It supports predictable lifecycle coverage (welcome, onboarding, nurture, cart recovery, win-back), minimizes customer fatigue, and creates accountability for performance and compliance.<\/p>\n\n\n\n

Why Automation Calendar Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, you\u2019re not only trying to drive conversions\u2014you\u2019re managing long-term relationships. That requires coordination across lifecycle stages, not isolated sends. An Automation Calendar makes that coordination explicit.<\/p>\n\n\n\n

Key strategic reasons it matters:<\/p>\n\n\n\n

    \n
  • Prevents message collisions and over-messaging<\/strong> by showing where multiple automations target the same person in the same time window.<\/li>\n
  • Aligns lifecycle automation with business priorities<\/strong>, like quarterly revenue targets, inventory constraints, or product launches.<\/li>\n
  • Improves measurement<\/strong> by separating performance signals: which outcomes came from evergreen journeys vs. seasonal campaigns.<\/li>\n
  • Creates competitive advantage<\/strong> through consistency. Many competitors can build basic flows; fewer can maintain a disciplined, customer-friendly automation program over time.<\/li>\n<\/ul>\n\n\n\n

    When Marketing Automation<\/strong> is treated as \u201cset it and forget it,\u201d it degrades. An Automation Calendar keeps automation intentional, maintained, and tied to outcomes.<\/p>\n\n\n\n

    How Automation Calendar Works<\/h2>\n\n\n\n

    An Automation Calendar<\/strong> is less about a single tool and more about a shared workflow. In practice, it usually works like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input or trigger<\/strong>\n The team defines what starts an automation (e.g., signup, purchase, churn risk score, cart abandon) and what constraints apply (quiet hours, regional rules, consent).<\/p>\n<\/li>\n

    2. \n

      Analysis or processing<\/strong>\n Marketers and analysts map eligibility: audience rules, priority, suppressions, and frequency caps. They also review where the automation sits relative to other journeys and campaigns in the Automation Calendar.<\/p>\n<\/li>\n

    3. \n

      Execution or application<\/strong>\n The automation is built and activated in a Marketing Automation<\/strong> system. The calendar is updated with key metadata: start date, version, channel mix, segments, owner, and planned review cadence.<\/p>\n<\/li>\n

    4. \n

      Output or outcome<\/strong>\n Performance is monitored (deliverability, engagement, conversion, retention impact). The calendar becomes a control panel for iteration: pausing, throttling, swapping creative, or changing timing when conflicts appear.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      For Direct & Retention Marketing<\/strong>, the \u201chow it works\u201d value is coordination: the calendar makes automation understandable, reviewable, and improvable across teams.<\/p>\n\n\n\n

      Key Components of Automation Calendar<\/h2>\n\n\n\n

      A well-run Automation Calendar typically includes these building blocks:<\/p>\n\n\n\n

      Program inventory and taxonomy<\/h3>\n\n\n\n

      Clear naming and grouping (e.g., \u201cLifecycle > Onboarding > Day 0 Welcome Email\u201d). Taxonomy reduces confusion when automations multiply.<\/p>\n\n\n\n

      Timing and prioritization rules<\/h3>\n\n\n\n

      Not just \u201csend on Day 3,\u201d but also priority order when a customer qualifies for multiple messages. Many Direct & Retention Marketing<\/strong> teams define hierarchy (transactional > lifecycle > promos).<\/p>\n\n\n\n

      Audience definitions and eligibility<\/h3>\n\n\n\n

      Segments, inclusion\/exclusion criteria, and suppression logic (e.g., exclude recent purchasers from discount flows). This is where automation quality is won or lost.<\/p>\n\n\n\n

      Channel and frequency governance<\/h3>\n\n\n\n

      A cross-channel view (email + SMS + push) with caps and quiet hours. Frequency control is essential to retention and deliverability.<\/p>\n\n\n\n

      Ownership and change management<\/h3>\n\n\n\n

      An Automation Calendar should show owners, reviewers, QA checklists, and release processes. Automation is software-like: it needs versioning and controlled changes.<\/p>\n\n\n\n

      Measurement plan<\/h3>\n\n\n\n

      Primary KPIs, attribution approach, and expected outcomes (activation rate, repeat purchase, churn reduction). This keeps Marketing Automation<\/strong> aligned with business goals.<\/p>\n\n\n\n

      Types of Automation Calendar<\/h2>\n\n\n\n

      There aren\u2019t rigid \u201cofficial\u201d types, but in real organizations these common approaches show up:<\/p>\n\n\n\n

      Lifecycle-focused vs. campaign-coordinated calendars<\/h3>\n\n\n\n
        \n
      • Lifecycle-focused<\/strong> calendars track evergreen journeys (welcome, onboarding, replenishment, win-back). <\/li>\n
      • Campaign-coordinated<\/strong> calendars explicitly show how evergreen flows interact with promotional pushes and seasonal events\u2014critical in Direct & Retention Marketing<\/strong> teams with heavy campaign volumes.<\/li>\n<\/ul>\n\n\n\n

        Time-based vs. event-based emphasis<\/h3>\n\n\n\n
          \n
        • Time-based<\/strong>: sequences scheduled around day counts (Day 1, Day 3, Day 7). <\/li>\n
        • Event-based<\/strong>: messaging tied to behavior (viewed pricing page, lapsed usage) and may fire unpredictably. Event-heavy programs need stronger collision control in the Automation Calendar.<\/li>\n<\/ul>\n\n\n\n

          Channel-specific vs. omnichannel calendars<\/h3>\n\n\n\n

          Some teams maintain a single omnichannel view; others keep sub-calendars for email, SMS, and push with a unified governance layer. Omnichannel is ideal, but channel sub-views can be practical when responsibilities are split.<\/p>\n\n\n\n

          Global master calendar vs. team-level calendars<\/h3>\n\n\n\n

          Enterprises often use a master Automation Calendar for governance plus local calendars for regions or product lines. The key is consistent rules and a clear escalation path.<\/p>\n\n\n\n

          Real-World Examples of Automation Calendar<\/h2>\n\n\n\n

          Example 1: Ecommerce lifecycle + promotions<\/h3>\n\n\n\n

          An ecommerce brand runs abandoned cart, browse abandon, post-purchase cross-sell, and win-back flows in a Marketing Automation<\/strong> platform. During peak season, weekly promotions stack on top.<\/p>\n\n\n\n

          Using an Automation Calendar, the team:\n– Sets promo priority rules (e.g., pause discount win-back for customers currently in holiday gift guides).\n– Applies frequency caps across email and SMS.\n– Schedules a \u201cblackout\u201d period for certain automations around major drops to reduce noise and protect deliverability.<\/p>\n\n\n\n

          Result: higher conversion with fewer complaints\u2014classic Direct & Retention Marketing<\/strong> optimization.<\/p>\n\n\n\n

          Example 2: B2B SaaS onboarding and activation<\/h3>\n\n\n\n

          A SaaS company uses product events to trigger onboarding messages: first login, feature adoption, trial expiration. Triggers fire asynchronously, so message collisions are common.<\/p>\n\n\n\n

          With an Automation Calendar, they map:\n– Trigger dependencies (don\u2019t send \u201cTry Feature X\u201d if Feature X was already used).\n– Quiet hours by region.\n– A weekly review cadence tied to activation and trial-to-paid conversion.<\/p>\n\n\n\n

          The calendar becomes the operational layer that keeps Marketing Automation<\/strong> behavior aligned with the customer journey.<\/p>\n\n\n\n

          Example 3: Subscription publisher renewal and churn prevention<\/h3>\n\n\n\n

          A publisher runs renewal reminders, payment failure recovery, and churn-risk nurtures. They also send editorial newsletters and breaking news alerts.<\/p>\n\n\n\n

          An Automation Calendar helps coordinate:\n– Transactional sequences (payment retries) with editorial sends.\n– Suppression rules for users in sensitive states (billing issues).\n– A testing roadmap (subject lines, timing, offer framing) without disrupting core deliverability.<\/p>\n\n\n\n

          This is Direct & Retention Marketing<\/strong> where trust and timing matter as much as offers.<\/p>\n\n\n\n

          Benefits of Using Automation Calendar<\/h2>\n\n\n\n

          An Automation Calendar<\/strong> delivers compounding benefits because it improves both customer experience and internal execution:<\/p>\n\n\n\n

            \n
          • Higher engagement and conversion<\/strong> through better timing, fewer overlaps, and clearer relevance.<\/li>\n
          • Improved retention<\/strong> by ensuring lifecycle coverage is complete and consistent (onboarding, habit-building, reactivation).<\/li>\n
          • Operational efficiency<\/strong>: faster launches, fewer mistakes, less rework, clearer ownership.<\/li>\n
          • Reduced compliance and brand risk<\/strong>: consent-aware scheduling, controlled changes, documented governance.<\/li>\n
          • Better learning loops<\/strong> in Marketing Automation<\/strong>: planned experiments, clean comparisons, and fewer confounding variables.<\/li>\n<\/ul>\n\n\n\n

            Challenges of Automation Calendar<\/h2>\n\n\n\n

            Even strong teams hit real obstacles:<\/p>\n\n\n\n

              \n
            • Hidden complexity<\/strong>: event-driven programs don\u2019t map neatly to dates, so the Automation Calendar must include trigger logic and priority\u2014not only time.<\/li>\n
            • Siloed channel ownership<\/strong>: email, SMS, and push teams may plan separately, creating frequency and attribution problems in Direct & Retention Marketing<\/strong>.<\/li>\n
            • Data quality and identity issues<\/strong>: if identity resolution is weak, suppression and frequency caps fail, and the calendar becomes a \u201cbest guess.\u201d<\/li>\n
            • Overconfidence in tools<\/strong>: Marketing Automation<\/strong> platforms execute logic, but they don\u2019t automatically enforce business priorities unless you design them.<\/li>\n
            • Maintenance debt<\/strong>: automations accumulate. Without reviews, old offers, broken links, or outdated segmentation keep running.<\/li>\n<\/ul>\n\n\n\n

              Best Practices for Automation Calendar<\/h2>\n\n\n\n

              Start with an automation inventory, then prioritize<\/h3>\n\n\n\n

              List every automation: trigger, audience, channels, owner, KPI, last updated date. Identify high-impact flows first (welcome, cart, post-purchase) before polishing edge cases.<\/p>\n\n\n\n

              Define a messaging hierarchy and collision rules<\/h3>\n\n\n\n

              Decide what wins when conflicts happen. Document priority (transactional, security, lifecycle, promos) and implement suppression rules to match.<\/p>\n\n\n\n

              Make frequency a cross-channel policy<\/h3>\n\n\n\n

              Set caps by channel and overall. In Direct & Retention Marketing<\/strong>, frequency policy should be tied to lifecycle stage (new users tolerate more guidance; long-term customers may not).<\/p>\n\n\n\n

              Build QA and change control into the calendar<\/h3>\n\n\n\n

              Treat automation like production software:\n– pre-launch checks (targeting, personalization tokens, tracking)\n– approval steps\n– version notes and rollback plan<\/p>\n\n\n\n

              Add a review cadence per automation tier<\/h3>\n\n\n\n

              Not every journey needs weekly attention. Use tiers:\n– Tier 1 (high volume\/revenue): weekly or biweekly review\n– Tier 2: monthly\n– Tier 3: quarterly or semiannual<\/p>\n\n\n\n

              Connect the calendar to measurement design<\/h3>\n\n\n\n

              Each automation should have a defined success metric and, where possible, an incremental measurement plan (holdouts, geo splits, or time-based comparisons). This elevates Marketing Automation<\/strong> from activity to impact.<\/p>\n\n\n\n

              Tools Used for Automation Calendar<\/h2>\n\n\n\n

              An Automation Calendar<\/strong> can live in several systems, but it works best when it\u2019s connected to execution and measurement. Common tool categories in Direct & Retention Marketing<\/strong> include:<\/p>\n\n\n\n

                \n
              • Marketing Automation platforms<\/strong> for building journeys, triggers, segmentation, and orchestration across channels.<\/li>\n
              • CRM systems<\/strong> to manage customer profiles, lifecycle stages, consent status, and sales\/service context.<\/li>\n
              • Customer data and event pipelines<\/strong> (data warehouses, CDPs, or analytics event systems) to power real-time triggers and accurate eligibility.<\/li>\n
              • Analytics tools<\/strong> for funnel analysis, cohort retention, and experiment readouts tied to automated programs.<\/li>\n
              • Reporting dashboards\/BI<\/strong> to track automation KPIs by journey, segment, and channel, with consistent definitions.<\/li>\n
              • Project management and workflow systems<\/strong> to manage approvals, QA, and release schedules\u2014often where the \u201ccalendar view\u201d is operationally maintained.<\/li>\n
              • Deliverability and messaging health tooling<\/strong> (especially for email\/SMS) to monitor complaints, bounces, and reputation signals that automation volume can affect.<\/li>\n<\/ul>\n\n\n\n

                The most important \u201ctool\u201d is consistency: one Automation Calendar that the team actually updates and uses.<\/p>\n\n\n\n

                Metrics Related to Automation Calendar<\/h2>\n\n\n\n

                Because the Automation Calendar is a coordination layer, its metrics blend performance and operations:<\/p>\n\n\n\n

                Performance metrics (journey outcomes)<\/h3>\n\n\n\n
                  \n
                • Conversion rate by automation (signup-to-activation, cart-to-purchase, trial-to-paid)<\/li>\n
                • Revenue per recipient \/ per user in flow<\/li>\n
                • Retention rate and repeat purchase rate by cohort<\/li>\n
                • Churn rate reduction for at-risk segments<\/li>\n<\/ul>\n\n\n\n

                  Engagement and deliverability metrics<\/h3>\n\n\n\n
                    \n
                  • Open\/click rates (where applicable), click-to-open rate<\/li>\n
                  • Unsubscribe\/opt-out rate<\/li>\n
                  • Spam complaints, bounce rate, SMS delivery failures<\/li>\n
                  • Push enablement and opt-down behavior<\/li>\n<\/ul>\n\n\n\n

                    Efficiency metrics (execution quality)<\/h3>\n\n\n\n
                      \n
                    • Time to launch (brief to live)<\/li>\n
                    • QA defect rate (broken links, incorrect personalization, tracking errors)<\/li>\n
                    • Automation coverage (percentage of lifecycle stages with active journeys)<\/li>\n
                    • Collision rate (customers receiving multiple messages in a short window\u2014measured via logs)<\/li>\n<\/ul>\n\n\n\n

                      For Marketing Automation<\/strong> teams, pairing outcome metrics with operational metrics helps scale without quality loss.<\/p>\n\n\n\n

                      Future Trends of Automation Calendar<\/h2>\n\n\n\n

                      Several shifts are changing how an Automation Calendar is built and used in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                        \n
                      • AI-assisted planning and anomaly detection<\/strong>: systems that flag automation overlaps, suggest optimal send windows, and detect performance drift faster than manual reviews.<\/li>\n
                      • More event-driven orchestration<\/strong>: as real-time data becomes standard, calendars will represent logic and priority rules\u2014not just dates.<\/li>\n
                      • Deeper personalization with stronger governance<\/strong>: personalized content increases relevance but also increases risk (incorrect recommendations, sensitive inferences). The calendar will increasingly include policy checks and approval workflows.<\/li>\n
                      • Privacy and measurement constraints<\/strong>: less reliance on third-party identifiers and more emphasis on first-party data hygiene, consent, and modeled measurement.<\/li>\n
                      • Incrementality as a default expectation<\/strong>: mature teams will connect the Automation Calendar to experiment design so lifecycle impact is proven, not assumed.<\/li>\n<\/ul>\n\n\n\n

                        Automation Calendar vs Related Terms<\/h2>\n\n\n\n

                        Automation Calendar vs Campaign Calendar<\/h3>\n\n\n\n

                        A campaign calendar plans scheduled, often one-time sends (holiday promos, launches). An Automation Calendar<\/strong> covers ongoing, trigger-based and lifecycle programs. In Direct & Retention Marketing<\/strong>, you typically need both\u2014and a clear rule for how campaigns interact with automations.<\/p>\n\n\n\n

                        Automation Calendar vs Customer Journey Map<\/h3>\n\n\n\n

                        A journey map describes the customer experience conceptually (stages, emotions, needs). An Automation Calendar operationalizes the messaging reality: triggers, timing, channels, owners, and measurement inside Marketing Automation<\/strong>.<\/p>\n\n\n\n

                        Automation Calendar vs Journey Builder (or automation workflow)<\/h3>\n\n\n\n

                        A journey builder is where you implement the logic. The Automation Calendar is the management layer that documents what exists, prevents conflicts, and creates accountability across many workflows.<\/p>\n\n\n\n

                        Who Should Learn Automation Calendar<\/h2>\n\n\n\n
                          \n
                        • Marketers<\/strong> gain a practical system to scale lifecycle programs without spamming customers or cannibalizing performance.<\/li>\n
                        • Analysts<\/strong> benefit from cleaner measurement, clearer definitions, and fewer confounding overlaps that distort results in Direct & Retention Marketing<\/strong>.<\/li>\n
                        • Agencies<\/strong> can standardize onboarding, audits, and optimization roadmaps across clients\u2019 Marketing Automation<\/strong> setups.<\/li>\n
                        • Business owners and founders<\/strong> get visibility into how retention really works\u2014what\u2019s automated, what it costs, and what drives repeat revenue.<\/li>\n
                        • Developers and marketing ops<\/strong> use the Automation Calendar to coordinate triggers, data contracts, QA, and release management with fewer surprises.<\/li>\n<\/ul>\n\n\n\n

                          Summary of Automation Calendar<\/h2>\n\n\n\n

                          An Automation Calendar<\/strong> is the planning and governance framework for all automated lifecycle messaging. It matters because Direct & Retention Marketing<\/strong> depends on coordinated timing, audience rules, and channel policies to build long-term customer value. By making automations visible, comparable, and maintainable, the Automation Calendar strengthens Marketing Automation<\/strong> performance, reduces operational risk, and improves customer experience at scale.<\/p>\n\n\n\n

                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                          1) What should an Automation Calendar include at minimum?<\/h3>\n\n\n\n

                          At minimum: automation name, trigger, target audience\/eligibility, channels used, priority\/suppression rules, owner, start date\/version, and the primary KPI. Without these, it\u2019s hard to manage overlaps in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                          2) How is an Automation Calendar different from a normal marketing calendar?<\/h3>\n\n\n\n

                          A normal calendar is date-driven and campaign-centric. An Automation Calendar<\/strong> is trigger- and logic-driven, covering evergreen journeys that run continuously inside Marketing Automation<\/strong>.<\/p>\n\n\n\n

                          3) How often should we review our automations?<\/h3>\n\n\n\n

                          Review cadence should match impact. High-volume or high-revenue flows often need biweekly or monthly reviews; lower-impact journeys can be quarterly. The Automation Calendar should show the next review date so maintenance doesn\u2019t get skipped.<\/p>\n\n\n\n

                          4) Can small teams benefit from an Automation Calendar, or is it only for enterprise?<\/h3>\n\n\n\n

                          Small teams benefit a lot because one person often runs multiple channels. A lightweight Automation Calendar (even a structured spreadsheet) prevents over-messaging and keeps Direct & Retention Marketing<\/strong> focused on the few flows that matter most.<\/p>\n\n\n\n

                          5) What\u2019s the biggest risk if we don\u2019t use an Automation Calendar?<\/h3>\n\n\n\n

                          The biggest risk is ungoverned overlap: customers receive conflicting messages, frequency spikes, and trust erodes\u2014hurting retention and deliverability. Measurement also becomes unreliable because multiple automations may influence the same outcome.<\/p>\n\n\n\n

                          6) How does an Automation Calendar improve Marketing Automation results?<\/h3>\n\n\n\n

                          It improves results by enforcing prioritization, frequency controls, and clear ownership. That reduces noise, increases relevance, and makes testing cleaner\u2014so Marketing Automation<\/strong> optimizations translate into real retention gains.<\/p>\n\n\n\n

                          7) What\u2019s a practical first step to build an Automation Calendar?<\/h3>\n\n\n\n

                          Do an automation inventory: list every active trigger-based journey, its audience rules, and channel outputs. Then add two governance fields\u2014owner and review cadence\u2014and start resolving the highest-impact collisions first.<\/p>\n","protected":false},"excerpt":{"rendered":"

                          An **Automation Calendar** is the planning framework that organizes, sequences, and governs automated customer communications across channels\u2014email, SMS, push, in-app, direct mail, and paid retargeting\u2014so they work together instead of competing. In **Direct & Retention Marketing**, it functions like a \u201csingle source of truth\u201d for what automated journeys are running, when they trigger, which audiences they touch, and how they interact with one-off campaigns.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8183","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8183"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8183\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}