{"id":8177,"date":"2026-03-25T17:35:35","date_gmt":"2026-03-25T17:35:35","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/automation-audit\/"},"modified":"2026-03-25T17:35:35","modified_gmt":"2026-03-25T17:35:35","slug":"automation-audit","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/automation-audit\/","title":{"rendered":"Automation Audit: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n<p>Automation Audit is the process of systematically reviewing, testing, and improving automated customer communications\u2014email, SMS, push, in-app, and CRM workflows\u2014to ensure they are accurate, efficient, compliant, and aligned with business goals. In <strong>Direct &amp; Retention Marketing<\/strong>, where revenue depends on repeat purchases and lifecycle engagement, small automation mistakes can quietly compound into lost conversions, unsubscribes, or broken customer experiences.<\/p>\n\n\n\n<p>A strong <strong>Automation Audit<\/strong> matters because modern <strong>Marketing Automation<\/strong> stacks are complex: multiple data sources, segmentation logic, triggers, templates, frequency rules, and attribution models. Auditing helps you verify that what you <em>think<\/em> is happening in your automated journeys is what customers actually experience\u2014and that it\u2019s producing measurable, incremental value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Automation Audit?<\/h2>\n\n\n\n<p>An <strong>Automation Audit<\/strong> is a structured evaluation of your automated marketing programs\u2014both the technical setup and the strategic design. It checks whether automations trigger correctly, use the right data, follow brand and compliance standards, and drive intended outcomes like activation, retention, and lifetime value.<\/p>\n\n\n\n<p>At its core, the concept is simple: <strong>review the automation system end-to-end, identify gaps or risks, prioritize fixes, and implement improvements<\/strong>. The business meaning is even clearer: it\u2019s how you protect and grow the ROI of lifecycle programs that run every day without manual oversight.<\/p>\n\n\n\n<p>In <strong>Direct &amp; Retention Marketing<\/strong>, an Automation Audit sits at the intersection of customer experience and revenue operations. It validates lifecycle flows such as welcome series, onboarding, replenishment reminders, win-back sequences, post-purchase education, and loyalty messaging.<\/p>\n\n\n\n<p>Inside <strong>Marketing Automation<\/strong>, an Automation Audit is the quality-control layer. It ensures your automation engine\u2014triggers, segments, templates, testing rules, suppression logic, and data mappings\u2014works reliably at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Automation Audit Matters in Direct &amp; Retention Marketing<\/h2>\n\n\n\n<p><strong>Direct &amp; Retention Marketing<\/strong> thrives on compounding improvements: a small lift in activation or repeat purchase rate can significantly increase lifetime value. An <strong>Automation Audit<\/strong> surfaces levers that often go unnoticed, such as broken triggers, outdated segments, or message fatigue caused by poor frequency control.<\/p>\n\n\n\n<p>Key reasons it\u2019s strategically important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Protects revenue from silent failures.<\/strong> If an abandoned cart flow stops firing or a key segment empties due to a tracking change, you may not notice until weeks later.<\/li>\n<li><strong>Improves customer experience consistency.<\/strong> Customers feel confusion when they receive irrelevant messages after converting, returning items, or changing preferences.<\/li>\n<li><strong>Strengthens measurement credibility.<\/strong> Audits clarify which automations truly drive incremental outcomes versus what\u2019s just correlated.<\/li>\n<li><strong>Creates competitive advantage.<\/strong> Many teams build automations once and rarely revisit them; disciplined auditing produces a compounding edge in <strong>Direct &amp; Retention Marketing<\/strong> performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Automation Audit Works<\/h2>\n\n\n\n<p>An <strong>Automation Audit<\/strong> is practical and repeatable. While every stack differs, the work usually follows a clear workflow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Inputs (what the automation depends on)<\/strong><br\/>\n   Identify triggers and data inputs: events (signup, purchase), attributes (location, lifecycle stage), consent status, product catalog data, and suppression rules. In <strong>Marketing Automation<\/strong>, inputs also include integration health and data freshness.<\/p>\n<\/li>\n<li>\n<p><strong>Analysis (what you verify and diagnose)<\/strong><br\/>\n   Review journey logic, segmentation rules, message content, timing, frequency caps, compliance requirements, and deliverability signals. Compare \u201cexpected behavior\u201d to real customer paths using logs, journey previews, and sampling.<\/p>\n<\/li>\n<li>\n<p><strong>Execution (what you change)<\/strong><br\/>\n   Fix broken triggers, update mappings, refine segments, adjust cadence, improve personalization rules, and rewrite content where necessary. Implement testing: A\/B tests for content and holdouts for incrementality where feasible.<\/p>\n<\/li>\n<li>\n<p><strong>Outputs (what improves and how you track it)<\/strong><br\/>\n   Document changes and link them to measurable outcomes: conversion rate, retention rate, revenue per recipient, complaint rate, and time saved. In <strong>Direct &amp; Retention Marketing<\/strong>, outputs should translate into improved lifecycle KPIs and fewer customer experience issues.<\/p>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Key Components of Automation Audit<\/h2>\n\n\n\n<p>A useful <strong>Automation Audit<\/strong> covers more than copy or creative. It evaluates the full operating system behind your retention engine:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data and tracking foundations<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event instrumentation (signup, add-to-cart, purchase, cancellation)<\/li>\n<li>Identity resolution and deduplication rules<\/li>\n<li>Consent and preference data integrity<\/li>\n<li>Data latency and sync reliability between systems<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Journey and campaign logic<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trigger definitions and eligibility rules<\/li>\n<li>Segmentation accuracy (inclusion\/exclusion logic)<\/li>\n<li>Branching logic and prioritization rules across journeys<\/li>\n<li>Suppression rules (recent purchasers, support tickets, refunds)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Messaging quality and compliance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content relevance by lifecycle stage<\/li>\n<li>Personalization fallbacks (what happens when data is missing)<\/li>\n<li>Frequency and fatigue controls<\/li>\n<li>Regulatory compliance and consent enforcement for <strong>Direct &amp; Retention Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Performance measurement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attribution approach (and its limitations)<\/li>\n<li>Incrementality testing strategy (holdout groups when possible)<\/li>\n<li>Dashboarding and alerting for failures or anomalies<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Governance and responsibilities<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear owner for each automation<\/li>\n<li>Change management process (approvals, QA, rollback plan)<\/li>\n<li>Documentation standards and audit cadence<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Automation Audit<\/h2>\n\n\n\n<p>\u201cTypes\u201d vary by organization, but these are the most practical audit lenses used in <strong>Marketing Automation<\/strong> and lifecycle programs:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<p><strong>Technical Automation Audit<\/strong><br\/>\n   Focuses on triggers, integrations, data mappings, web\/app events, and error logs. Essential after platform migrations, site redesigns, or analytics changes.<\/p>\n<\/li>\n<li>\n<p><strong>Lifecycle\/Journey Automation Audit<\/strong><br\/>\n   Reviews whether journeys match customer intent: correct entry criteria, timing, sequencing, and cross-journey conflict resolution. This is core to <strong>Direct &amp; Retention Marketing<\/strong> effectiveness.<\/p>\n<\/li>\n<li>\n<p><strong>Deliverability and Reputation Audit<\/strong><br\/>\n   Concentrates on inbox placement signals, complaint trends, authentication alignment, list hygiene practices, and throttling behavior. It\u2019s especially important if engagement drops or spam complaints rise.<\/p>\n<\/li>\n<li>\n<p><strong>Compliance and Preference Audit<\/strong><br\/>\n   Verifies consent capture, opt-out handling, preference-center alignment, and suppression logic across channels\u2014critical for sustainable <strong>Direct &amp; Retention Marketing<\/strong>.<\/p>\n<\/li>\n<li>\n<p><strong>Measurement and Incrementality Audit<\/strong><br\/>\n   Validates whether reporting reflects true impact, checks for double-counting, and recommends experimentation approaches for more trustworthy ROI.<\/p>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Examples of Automation Audit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Example 1: E-commerce abandoned cart flow losing revenue<\/h3>\n\n\n\n<p>A retailer notices flat revenue despite growing traffic. An <strong>Automation Audit<\/strong> finds the abandoned cart trigger depends on a deprecated event name after a site update. Fixing the event mapping restores sends immediately. The audit also adds a \u201cpurchased since trigger\u201d suppression to prevent post-purchase cart emails\u2014improving experience and reducing complaints in <strong>Direct &amp; Retention Marketing<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 2: SaaS onboarding journey causing early churn<\/h3>\n\n\n\n<p>A SaaS company uses <strong>Marketing Automation<\/strong> to onboard trials. The audit reveals the journey is time-based only, ignoring product usage events. Users who already completed setup keep receiving \u201cgetting started\u201d prompts, while struggling users get advanced content too soon. Switching to behavior-based branching improves activation and reduces support tickets, strengthening retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 3: Subscription brand win-back flow with poor segmentation<\/h3>\n\n\n\n<p>A subscription business runs win-back messages to churned users. The <strong>Automation Audit<\/strong> discovers cancellations due to delivery issues (not dissatisfaction) are mixed into the same segment, causing irrelevant offers. After segmenting by cancellation reason and adding a service-recovery path, win-back conversion rises and discounts become more targeted\u2014improving margin in <strong>Direct &amp; Retention Marketing<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Using Automation Audit<\/h2>\n\n\n\n<p>A disciplined <strong>Automation Audit<\/strong> produces both immediate fixes and long-term operating gains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher lifecycle conversion rates<\/strong> through better targeting, timing, and message relevance<\/li>\n<li><strong>Lower wasted spend<\/strong> by reducing unnecessary sends, misfired journeys, and broad discounting<\/li>\n<li><strong>Improved team efficiency<\/strong> with clearer ownership, documentation, and reusable QA checklists<\/li>\n<li><strong>Better customer experience<\/strong> via consistent preferences, fewer contradictions, and smoother cross-channel coordination<\/li>\n<li><strong>More reliable decision-making<\/strong> because performance reporting becomes less fragile and more incremental-focused<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges of Automation Audit<\/h2>\n\n\n\n<p>Auditing automation is valuable, but it\u2019s not always easy. Common obstacles include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data ambiguity.<\/strong> Event definitions drift over time, and \u201csource of truth\u201d conflicts can arise between analytics, CRM, and commerce systems.<\/li>\n<li><strong>Hidden complexity in journey interactions.<\/strong> Multiple automations can compete for the same user, creating message collisions and noisy measurement.<\/li>\n<li><strong>Limited experimentation capability.<\/strong> Not every team can run holdouts or clean A\/B tests, making incrementality harder to prove.<\/li>\n<li><strong>Organizational ownership gaps.<\/strong> In <strong>Marketing Automation<\/strong>, no one may \u201cown\u201d a legacy workflow, so problems persist.<\/li>\n<li><strong>Compliance risk under change.<\/strong> Fixes must preserve consent logic and preference handling, especially in <strong>Direct &amp; Retention Marketing<\/strong> channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Automation Audit<\/h2>\n\n\n\n<p>To make your <strong>Automation Audit<\/strong> repeatable and impactful, use these practices:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Audit from the customer\u2019s perspective first.<\/strong> Walk through journeys as real personas: new subscriber, first-time buyer, repeat buyer, churned user.<\/li>\n<li><strong>Maintain an automation inventory.<\/strong> List every workflow with owner, purpose, entry\/exit criteria, KPIs, and last reviewed date.<\/li>\n<li><strong>Use a QA checklist before and after changes.<\/strong> Include trigger validation, suppression verification, personalization fallbacks, and device rendering checks.<\/li>\n<li><strong>Prioritize by impact and risk.<\/strong> Fix revenue-critical failures and compliance risks before polishing low-impact content.<\/li>\n<li><strong>Add monitoring and alerts.<\/strong> Set thresholds for sudden drop-offs in sends, conversions, or event volume so issues surface quickly.<\/li>\n<li><strong>Establish a cadence.<\/strong> High-volume flows (welcome, cart, post-purchase) deserve monthly review; others can be quarterly.<\/li>\n<li><strong>Tie changes to measurable hypotheses.<\/strong> Even if you can\u2019t run holdouts, define what success looks like and how you\u2019ll attribute improvements responsibly.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Tools Used for Automation Audit<\/h2>\n\n\n\n<p>An <strong>Automation Audit<\/strong> is not tied to one platform, but it typically relies on a set of tool categories that support <strong>Marketing Automation<\/strong> operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automation platforms and journey builders<\/strong> to inspect triggers, segmentation, throttling, and send logs<\/li>\n<li><strong>CRM systems<\/strong> to validate lifecycle stages, contact properties, lead status, and sales feedback loops<\/li>\n<li><strong>Analytics tools<\/strong> to confirm event tracking, funnel behavior, cohort retention, and source attribution<\/li>\n<li><strong>Reporting dashboards<\/strong> to monitor automation KPIs over time and detect anomalies<\/li>\n<li><strong>Tag management and event debugging tools<\/strong> to verify client-side tracking changes and data-layer consistency<\/li>\n<li><strong>Data warehouse and BI tools<\/strong> for deeper analysis (cohorts, LTV, incrementality proxies, and multi-touch considerations)<\/li>\n<li><strong>Deliverability monitoring and inbox diagnostics<\/strong> to spot reputation issues that undermine <strong>Direct &amp; Retention Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metrics Related to Automation Audit<\/h2>\n\n\n\n<p>A strong <strong>Automation Audit<\/strong> connects operational health to business outcomes. Useful metric groups include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Performance metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion rate by journey step<\/li>\n<li>Revenue per recipient \/ per message<\/li>\n<li>Assisted conversion rate (used carefully, with clear attribution rules)<\/li>\n<li>Time-to-first-purchase or time-to-activation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement and fatigue metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open and click rates (directional, not absolute truth)<\/li>\n<li>Reply rate (where applicable)<\/li>\n<li>Unsubscribe\/opt-out rate and complaint rate<\/li>\n<li>Messages per user per week (and overlap across journeys)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Data quality and reliability metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trigger firing rate vs expected baseline<\/li>\n<li>Event coverage (percentage of sessions generating required events)<\/li>\n<li>Data freshness\/latency (time from event to availability)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Efficiency and ROI metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost per retained customer (where measurable)<\/li>\n<li>Support ticket volume related to messaging confusion<\/li>\n<li>Hours saved via reduced manual interventions<\/li>\n<li>Discount spend efficiency (incremental revenue per discount unit)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Future Trends of Automation Audit<\/h2>\n\n\n\n<p>The discipline is evolving as <strong>Direct &amp; Retention Marketing<\/strong> becomes more personalized and privacy-aware:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI-assisted journey analysis.<\/strong> Expect more automated detection of broken logic, segment drift, and content mismatches\u2014alongside human oversight for strategy and brand fit.<\/li>\n<li><strong>More emphasis on first-party data governance.<\/strong> As measurement changes, an <strong>Automation Audit<\/strong> will increasingly validate consent, data lineage, and preference enforcement.<\/li>\n<li><strong>Experimentation baked into automations.<\/strong> Holdouts, throttled rollouts, and continuous testing will become standard features of <strong>Marketing Automation<\/strong> operations.<\/li>\n<li><strong>Cross-channel orchestration audits.<\/strong> Audits will broaden beyond email to coordinated experiences across SMS, push, in-app, and customer support touchpoints.<\/li>\n<li><strong>Focus on resilience.<\/strong> Teams will design automations with better fallbacks when data is missing or integrations fail, reducing the \u201csingle point of failure\u201d problem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Automation Audit vs Related Terms<\/h2>\n\n\n\n<p><strong>Automation Audit vs Automation Optimization<\/strong><br\/>\nAn <strong>Automation Audit<\/strong> diagnoses what\u2019s happening and why\u2014checking correctness, compliance, and performance. Optimization is the ongoing improvement work that follows. In practice, auditing is the disciplined starting point that prevents optimizing the wrong thing.<\/p>\n\n\n\n<p><strong>Automation Audit vs Journey Mapping<\/strong><br\/>\nJourney mapping is a planning activity: defining desired customer stages and touchpoints. An <strong>Automation Audit<\/strong> verifies whether the implemented journeys in <strong>Marketing Automation<\/strong> actually match the map and behave correctly with real data.<\/p>\n\n\n\n<p><strong>Automation Audit vs Deliverability Audit<\/strong><br\/>\nA deliverability audit focuses narrowly on inbox placement drivers and sender reputation. An <strong>Automation Audit<\/strong> is broader: it includes deliverability, but also covers triggers, segmentation, data integrity, measurement, and governance across <strong>Direct &amp; Retention Marketing<\/strong> workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Should Learn Automation Audit<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers<\/strong> benefit by improving lifecycle performance, reducing message fatigue, and making <strong>Direct &amp; Retention Marketing<\/strong> more consistent.<\/li>\n<li><strong>Analysts<\/strong> gain clearer measurement, stronger experimentation design, and more trustworthy automation reporting.<\/li>\n<li><strong>Agencies<\/strong> can standardize audits as a service, uncover quick wins, and reduce risk during migrations or onboarding.<\/li>\n<li><strong>Business owners and founders<\/strong> get confidence that retention automations aren\u2019t leaking revenue or harming brand trust.<\/li>\n<li><strong>Developers and marketing ops<\/strong> learn where tracking, integrations, and data contracts most often break within <strong>Marketing Automation<\/strong>, enabling more resilient implementations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary of Automation Audit<\/h2>\n\n\n\n<p>An <strong>Automation Audit<\/strong> is a structured review of automated lifecycle messaging and the systems that power it. It matters because <strong>Direct &amp; Retention Marketing<\/strong> depends on always-on journeys that can silently fail, drift, or become irrelevant as products and data change. By validating triggers, data quality, journey logic, compliance, and measurement, an Automation Audit strengthens the reliability and ROI of <strong>Marketing Automation<\/strong>\u2014and creates a better customer experience at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) How often should we run an Automation Audit?<\/h3>\n\n\n\n<p>For core revenue journeys (welcome, cart\/browse, post-purchase), review monthly or at least quarterly. Also run an <strong>Automation Audit<\/strong> immediately after major site\/app releases, tracking changes, or platform migrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) What\u2019s the fastest way to find broken automations?<\/h3>\n\n\n\n<p>Start with trigger health: compare expected event volume to automation entry volume, then inspect send logs for sudden drops. In <strong>Direct &amp; Retention Marketing<\/strong>, \u201csilent failures\u201d are often caused by tracking or data mapping changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Does Marketing Automation reporting prove incrementality?<\/h3>\n\n\n\n<p>Not by default. <strong>Marketing Automation<\/strong> dashboards often show attributed outcomes, not incremental lift. Where possible, use holdouts or controlled experiments; otherwise, use cautious interpretation and triangulate with cohort trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) What should be included in Automation Audit documentation?<\/h3>\n\n\n\n<p>Keep an automation inventory with: purpose, target audience, entry\/exit criteria, suppression rules, message sequence, KPIs, owner, dependencies (events\/fields), and last reviewed date. Good documentation turns audits into a repeatable process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Can small teams benefit from an Automation Audit?<\/h3>\n\n\n\n<p>Yes. Small teams often have fewer workflows, which makes it easier to review end-to-end. The payoff can be large in <strong>Direct &amp; Retention Marketing<\/strong> because a handful of key automations typically drive a disproportionate share of retention revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) What are the biggest risks if we don\u2019t audit our automations?<\/h3>\n\n\n\n<p>Common risks include sending to the wrong audience, violating consent preferences, missing critical triggers, over-messaging loyal customers, and making decisions based on misleading attribution. Over time, these issues reduce trust and weaken <strong>Marketing Automation<\/strong> ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automation Audit is the process of systematically reviewing, testing, and improving automated customer communications\u2014email, SMS, push, in-app, and CRM workflows\u2014to ensure they are accurate, efficient, compliant, and aligned with business goals. In **Direct &#038; Retention Marketing**, where revenue depends on repeat purchases and lifecycle engagement, small automation mistakes can quietly compound into lost conversions, unsubscribes, or broken customer experiences.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8177","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8177"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8177\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}