{"id":8167,"date":"2026-03-25T17:13:09","date_gmt":"2026-03-25T17:13:09","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/webhook-action\/"},"modified":"2026-03-25T17:13:09","modified_gmt":"2026-03-25T17:13:09","slug":"webhook-action","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/webhook-action\/","title":{"rendered":"Webhook Action: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

Modern campaigns rarely live in a single platform. Customer data sits in CRMs, purchase events happen in ecommerce systems, product usage lives in apps, and messaging runs through email, SMS, and push providers. A Webhook Action<\/strong> is one of the most practical ways to connect those systems in real time\u2014without waiting for nightly imports or building a full custom integration.<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, speed and relevance matter: the right message, to the right person, at the right moment. A Webhook Action<\/strong> makes that possible by letting your Marketing Automation<\/strong> workflow call an external system the moment a user does something important\u2014submits a form, abandons a cart, upgrades a plan, or hits a loyalty threshold. Used well, it turns automation from a sequence of messages into an orchestrated, cross-system customer experience.<\/p>\n\n\n\n

What Is Webhook Action?<\/h2>\n\n\n\n

A Webhook Action<\/strong> is an automation step that sends an HTTP request (often a POST) from one system to another when a workflow reaches that step. In plain terms, it\u2019s your automation platform saying: \u201cHere\u2019s an event and some data\u2014do something with it.\u201d<\/p>\n\n\n\n

Core concept:<\/strong>\n– A \u201cwebhook\u201d is a mechanism for sending event-driven data between systems over the web.\n– A Webhook Action<\/strong> is the outbound<\/em> execution of that mechanism inside a workflow (for example, inside an email\/SMS journey or lifecycle automation).<\/p>\n\n\n\n

Business meaning:<\/strong> a Webhook Action<\/strong> connects marketing intent to operational execution. It can:\n– create or update records in a CRM,\n– enrich a profile with third-party data,\n– trigger a coupon generator,\n– notify a sales or support system,\n– log an event to analytics or a data warehouse.<\/p>\n\n\n\n

Where it fits in Direct & Retention Marketing:<\/strong> it\u2019s most valuable at moments that change customer state\u2014lead captured, first purchase, churn risk, renewal window, loyalty milestone\u2014where follow-up must be immediate and personalized.<\/p>\n\n\n\n

Role inside Marketing Automation:<\/strong> it extends what your automation tool can do natively. If a platform doesn\u2019t have a built-in connector for a system, a Webhook Action<\/strong> often becomes the \u201cuniversal adapter\u201d that still enables advanced orchestration.<\/p>\n\n\n\n

Why Webhook Action Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

A Webhook Action<\/strong> matters because retention is won in the details: timing, consistency across channels, and accurate customer context. In Direct & Retention Marketing<\/strong>, those details are hard to maintain when systems are siloed.<\/p>\n\n\n\n

Key strategic advantages include:<\/p>\n\n\n\n

    \n
  • Real-time orchestration:<\/strong> Respond to events instantly (or near-instantly), which improves relevance and reduces drop-off between intent and action.<\/li>\n
  • Unified customer experience:<\/strong> Keep CRM stages, subscription status, loyalty points, and messaging eligibility aligned across tools.<\/li>\n
  • Agility without rebuilding everything:<\/strong> Add new routes and logic by changing a workflow and a payload, rather than commissioning a full integration project.<\/li>\n
  • Competitive advantage through personalization:<\/strong> When a Webhook Action<\/strong> enriches or validates data mid-journey, your Marketing Automation<\/strong> can personalize messages based on live context instead of stale attributes.<\/li>\n<\/ul>\n\n\n\n

    The business value is straightforward: faster response times, fewer manual handoffs, better segmentation, and more consistent measurement across lifecycle programs.<\/p>\n\n\n\n

    How Webhook Action Works<\/h2>\n\n\n\n

    In practice, a Webhook Action<\/strong> is a small technical step with big operational impact. A simple workflow model looks like this:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ trigger<\/strong>\n A user behavior or state change triggers a journey step: signup, purchase, plan downgrade, email click, NPS response, support ticket created, and so on.<\/p>\n<\/li>\n

    2. \n

      Processing \/ preparation<\/strong>\n Your Marketing Automation<\/strong> workflow gathers the relevant fields (customer ID, email, product, cart value, campaign ID, consent flags) and formats a payload. Many teams also add:\n – a unique event ID for traceability,\n – timestamps,\n – source metadata (journey name, step name).<\/p>\n<\/li>\n

    3. \n

      Execution \/ application<\/strong>\n The Webhook Action<\/strong> sends an HTTP request to a destination endpoint (your server, an integration service, or a partner system). The destination may apply business logic\u2014validate, enrich, transform, route, or write to databases.<\/p>\n<\/li>\n

    4. \n

      Output \/ outcome<\/strong>\n The receiving system returns a response (success\/failure, sometimes additional data). Depending on platform capabilities, the workflow can:\n – continue normally,\n – branch on success vs failure,\n – retry,\n – log an error for investigation.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      This is how Direct & Retention Marketing<\/strong> teams move from \u201csend messages\u201d to \u201ccoordinate actions\u201d across the customer lifecycle.<\/p>\n\n\n\n

      Key Components of Webhook Action<\/h2>\n\n\n\n

      A reliable Webhook Action<\/strong> depends on more than just \u201csending data.\u201d The major components include:<\/p>\n\n\n\n

      Systems involved<\/h3>\n\n\n\n
        \n
      • Marketing Automation platform<\/strong> (where the workflow runs)<\/li>\n
      • Destination service<\/strong> (CRM, subscription billing, data warehouse, loyalty engine, internal API, or integration middleware)<\/li>\n
      • Identity layer<\/strong> (customer IDs, email\/phone normalization, cross-system mapping)<\/li>\n<\/ul>\n\n\n\n

        Data inputs and payload design<\/h3>\n\n\n\n
          \n
        • Customer identifiers and consent status<\/li>\n
        • Event context (what happened, where, when)<\/li>\n
        • Campaign\/journey metadata (for attribution and debugging)<\/li>\n
        • Optional enrichment fields (segment, predicted churn score, lifetime value tier)<\/li>\n<\/ul>\n\n\n\n

          Delivery mechanics<\/h3>\n\n\n\n
            \n
          • HTTP method (commonly POST)<\/li>\n
          • Authentication (API keys, signed requests, token-based auth)<\/li>\n
          • Timeouts and retries<\/li>\n
          • Idempotency (preventing duplicate processing if the request is resent)<\/li>\n<\/ul>\n\n\n\n

            Governance and responsibilities<\/h3>\n\n\n\n

            In Direct & Retention Marketing<\/strong>, ownership is shared:\n– Marketers define the event meaning, journey logic, and success criteria.\n– Developers (or a technical ops team) define the endpoint behavior, security, and data handling.\n– Analysts validate tracking, downstream impact, and data quality.<\/p>\n\n\n\n

            Types of Webhook Action<\/h2>\n\n\n\n

            \u201cTypes\u201d of Webhook Action<\/strong> are less about formal categories and more about how teams use them in Marketing Automation<\/strong>:<\/p>\n\n\n\n

            1) Operational update webhooks<\/h3>\n\n\n\n

            Used to update records or trigger operational actions:\n– create\/update lead in CRM,\n– update subscription status,\n– add loyalty points,\n– open\/close support tickets.<\/p>\n\n\n\n

            2) Data enrichment webhooks<\/h3>\n\n\n\n

            Used to fetch or compute additional context:\n– validate email\/phone formatting,\n– retrieve account tier or contract dates,\n– append risk or propensity scores from a model service.<\/p>\n\n\n\n

            3) Measurement and logging webhooks<\/h3>\n\n\n\n

            Used to improve attribution and analysis:\n– send lifecycle events to analytics,\n– write campaign touchpoints into a warehouse,\n– log \u201cjourney step reached\u201d events for debugging and QA.<\/p>\n\n\n\n

            4) Control-plane webhooks (journey decision support)<\/h3>\n\n\n\n

            Some teams use a Webhook Action<\/strong> specifically to request a \u201cdecision\u201d from an external service (for example: \u201cShould we suppress this message due to recent complaints?\u201d). This is powerful but requires careful latency and reliability planning.<\/p>\n\n\n\n

            Real-World Examples of Webhook Action<\/h2>\n\n\n\n

            Example 1: Cart abandonment with dynamic incentives<\/h3>\n\n\n\n

            In Direct & Retention Marketing<\/strong>, cart abandonment is a classic retention and revenue lever. A workflow detects an abandoned cart and runs a Webhook Action<\/strong> to a promotion service that decides whether to issue a discount based on margin rules and customer history. The service returns an incentive code and expiration, which the journey uses to personalize email\/SMS.<\/p>\n\n\n\n

            Why it works: incentives become controlled, personalized, and auditable\u2014without manual coupon creation.<\/p>\n\n\n\n

            Example 2: Trial-to-paid onboarding sync with CRM stages<\/h3>\n\n\n\n

            A B2B SaaS onboarding journey uses a Webhook Action<\/strong> to update CRM fields when a user completes activation milestones (first project created, invited teammate, integrated data source). Sales and success teams see accurate lifecycle stages, and the Marketing Automation<\/strong> system can trigger different nurture paths based on stage.<\/p>\n\n\n\n

            Why it works: fewer handoff errors and more consistent lifecycle messaging.<\/p>\n\n\n\n

            Example 3: Churn-risk intervention with real-time scoring<\/h3>\n\n\n\n

            A retention workflow detects reduced usage. It triggers a Webhook Action<\/strong> to a scoring service that calculates churn risk using recent product signals. If risk is high, the journey branches: send a personalized help sequence, notify customer success, or suppress promotional messaging until the issue is resolved.<\/p>\n\n\n\n

            Why it works: retention actions match the customer\u2019s situation, not a generic \u201cwin-back\u201d schedule.<\/p>\n\n\n\n

            Benefits of Using Webhook Action<\/h2>\n\n\n\n

            A well-designed Webhook Action<\/strong> improves both performance and operations in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

              \n
            • Faster time-to-response:<\/strong> Real-time actions reduce lag between behavior and follow-up.<\/li>\n
            • Better personalization:<\/strong> External enrichment and decisioning improve message relevance.<\/li>\n
            • Higher automation coverage:<\/strong> You\u2019re not limited to native integrations in your Marketing Automation<\/strong> tool.<\/li>\n
            • Reduced manual work:<\/strong> Less spreadsheet moving, fewer one-off data pulls, fewer \u201cplease update the CRM\u201d requests.<\/li>\n
            • More consistent customer experience:<\/strong> Subscription, loyalty, and messaging systems stay aligned, which prevents confusing or contradictory communications.<\/li>\n
            • Cost efficiency at scale:<\/strong> Once the endpoint is built, adding new webhook-driven steps is often cheaper than maintaining multiple brittle connectors.<\/li>\n<\/ul>\n\n\n\n

              Challenges of Webhook Action<\/h2>\n\n\n\n

              Despite the benefits, a Webhook Action<\/strong> introduces real technical and strategic risks:<\/p>\n\n\n\n

                \n
              • Reliability and retries:<\/strong> Network failures happen. Without a clear retry strategy, actions may silently fail or duplicate.<\/li>\n
              • Latency constraints:<\/strong> If your journey waits for a response, slow endpoints can delay time-sensitive messaging in Direct & Retention Marketing<\/strong>.<\/li>\n
              • Data privacy and consent:<\/strong> Payloads often contain personal data. Teams must minimize fields, enforce retention rules, and respect consent flags.<\/li>\n
              • Security exposure:<\/strong> Poor authentication or weak validation can create data leaks or allow unauthorized calls.<\/li>\n
              • Observability gaps:<\/strong> If you can\u2019t trace an event end-to-end, debugging becomes guesswork\u2014especially when multiple teams own different systems.<\/li>\n
              • Attribution complexity:<\/strong> When a Webhook Action<\/strong> updates data that affects segmentation, you must document cause-and-effect to avoid misleading analysis.<\/li>\n<\/ul>\n\n\n\n

                Best Practices for Webhook Action<\/h2>\n\n\n\n

                These practices make Webhook Action<\/strong> safer and more effective inside Marketing Automation<\/strong>:<\/p>\n\n\n\n

                  \n
                1. \n

                  Design payloads for clarity and traceability<\/strong>\n Include event name, timestamp, customer ID, and journey\/step identifiers. Keep the payload minimal but sufficient.<\/p>\n<\/li>\n

                2. \n

                  Implement idempotency<\/strong>\n Use a unique event ID and ensure the receiving system can safely ignore duplicates. This is critical when retries occur.<\/p>\n<\/li>\n

                3. \n

                  Use strong authentication and validation<\/strong>\n Require tokens or signed requests. Validate schemas server-side. Never trust inbound fields without checks.<\/p>\n<\/li>\n

                4. \n

                  Plan for failure paths<\/strong>\n Decide what happens if the Webhook Action<\/strong> fails:\n – retry with backoff,\n – send to a dead-letter queue,\n – alert a Slack\/email channel,\n – continue the journey with a fallback.<\/p>\n<\/li>\n

                5. \n

                  Separate \u201cdecisioning\u201d from \u201clogging\u201d<\/strong>\n Keep latency-sensitive steps small. If you only need to log data, don\u2019t block the journey waiting for a response.<\/p>\n<\/li>\n

                6. \n

                  Document ownership and change control<\/strong>\n In Direct & Retention Marketing<\/strong>, small workflow changes can have big downstream impacts. Maintain a shared spec: endpoint contract, fields, and expected responses.<\/p>\n<\/li>\n

                7. \n

                  Test with realistic data<\/strong>\n QA should include edge cases: missing fields, invalid identifiers, unsubscribed users, and high-volume spikes (e.g., major send events).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                  Tools Used for Webhook Action<\/h2>\n\n\n\n

                  A Webhook Action<\/strong> typically sits at the intersection of multiple tool categories:<\/p>\n\n\n\n

                    \n
                  • Marketing Automation platforms:<\/strong> Build journeys, define triggers, and execute the Webhook Action<\/strong> step.<\/li>\n
                  • CRM systems:<\/strong> Receive lifecycle updates, task creation, and lead stage changes driven by retention workflows.<\/li>\n
                  • Customer data platforms (CDPs) \/ data pipelines:<\/strong> Centralize event streams, resolve identities, and distribute attributes used in Direct & Retention Marketing<\/strong>.<\/li>\n
                  • Integration middleware (iPaaS) \/ workflow routers:<\/strong> Transform payloads, handle retries, and connect multiple destinations without custom code for each.<\/li>\n
                  • Analytics tools and event collectors:<\/strong> Measure downstream behavior and ensure webhook-triggered actions are reflected in reporting.<\/li>\n
                  • Monitoring and logging dashboards:<\/strong> Track error rates, latency, and throughput so the team can maintain reliability over time.<\/li>\n<\/ul>\n\n\n\n

                    The main point: Webhook Action<\/strong> is rarely \u201cone tool.\u201d It\u2019s a capability that depends on coordinated systems and instrumentation.<\/p>\n\n\n\n

                    Metrics Related to Webhook Action<\/h2>\n\n\n\n

                    To manage Webhook Action<\/strong> as a production capability, track both technical health and marketing outcomes:<\/p>\n\n\n\n

                    Technical and operational metrics<\/h3>\n\n\n\n
                      \n
                    • Delivery success rate<\/strong> (2xx responses vs failures)<\/li>\n
                    • Retry rate<\/strong> and duplicate rate<\/strong> (signals idempotency issues)<\/li>\n
                    • Latency<\/strong> (p50\/p95 response time)<\/li>\n
                    • Timeout rate<\/strong><\/li>\n
                    • Payload validation errors<\/strong> (schema mismatches, missing fields)<\/li>\n<\/ul>\n\n\n\n

                      Marketing and business metrics<\/h3>\n\n\n\n
                        \n
                      • Time-to-trigger<\/strong> (event to message\/action time)<\/li>\n
                      • Segment freshness<\/strong> (how quickly attributes update after behavior)<\/li>\n
                      • Conversion lift<\/strong> (e.g., recovered revenue from abandonment)<\/li>\n
                      • Retention metrics<\/strong> (repeat purchase rate, churn rate, renewal rate)<\/li>\n
                      • Customer experience indicators<\/strong> (complaint rate, unsubscribe rate, message suppression accuracy)<\/li>\n<\/ul>\n\n\n\n

                        In Marketing Automation<\/strong>, improvements often come from reducing latency and failure\u2014not just changing copy.<\/p>\n\n\n\n

                        Future Trends of Webhook Action<\/h2>\n\n\n\n

                        Several trends are shaping how Webhook Action<\/strong> evolves in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                          \n
                        • AI-assisted orchestration:<\/strong> Predictive models increasingly inform journey branching. Webhooks become the bridge between model outputs and messaging actions.<\/li>\n
                        • Real-time personalization expectations:<\/strong> Customers expect immediate, context-aware responses across channels; webhook-driven enrichment supports this.<\/li>\n
                        • Privacy and data minimization:<\/strong> Teams will send smaller payloads with stronger controls, relying on secure identifiers and server-side lookups.<\/li>\n
                        • Serverless and event-driven architectures:<\/strong> More companies adopt event buses and serverless endpoints that scale automatically, making Webhook Action<\/strong> more resilient during spikes.<\/li>\n
                        • Better observability by default:<\/strong> As lifecycle programs get more complex, end-to-end tracing (event ID across systems) becomes standard operating procedure.<\/li>\n<\/ul>\n\n\n\n

                          Webhook Action vs Related Terms<\/h2>\n\n\n\n

                          Understanding adjacent concepts helps teams communicate clearly:<\/p>\n\n\n\n

                          Webhook Action vs Webhook trigger<\/h3>\n\n\n\n
                            \n
                          • A webhook trigger<\/strong> usually means receiving<\/em> an incoming webhook to start a workflow.<\/li>\n
                          • A Webhook Action<\/strong> usually means sending<\/em> an outbound request from a workflow to another system.<\/li>\n<\/ul>\n\n\n\n

                            Webhook Action vs API call<\/h3>\n\n\n\n

                            A Webhook Action<\/strong> is a specific kind of API call (HTTP request), but with a lifecycle\/automation meaning: it\u2019s executed as a step in Marketing Automation<\/strong>, typically driven by an event and used for integration or orchestration.<\/p>\n\n\n\n

                            Webhook Action vs native integration\/connector<\/h3>\n\n\n\n
                              \n
                            • A native connector is pre-built, standardized, and often easier to configure.<\/li>\n
                            • A Webhook Action<\/strong> is more flexible and can reach almost any system, but it requires stronger governance, testing, and monitoring.<\/li>\n<\/ul>\n\n\n\n

                              Who Should Learn Webhook Action<\/h2>\n\n\n\n

                              A Webhook Action<\/strong> is a cross-functional skill that benefits multiple roles:<\/p>\n\n\n\n

                                \n
                              • Marketers:<\/strong> Design better lifecycle journeys in Direct & Retention Marketing<\/strong> and understand what\u2019s possible beyond built-in features.<\/li>\n
                              • Analysts:<\/strong> Improve attribution, data quality, and debugging by defining consistent event IDs and tracking outcomes.<\/li>\n
                              • Agencies:<\/strong> Deliver higher-impact automation programs by integrating client stacks without waiting on long platform roadmaps.<\/li>\n
                              • Business owners and founders:<\/strong> Reduce operational friction and ensure retention systems (billing, CRM, messaging) stay aligned as the company scales.<\/li>\n
                              • Developers:<\/strong> Build secure, observable endpoints that enable the marketing team to move fast without breaking data contracts.<\/li>\n<\/ul>\n\n\n\n

                                Summary of Webhook Action<\/h2>\n\n\n\n

                                A Webhook Action<\/strong> is an outbound automation step that sends event data from a workflow to another system via an HTTP request. It matters because Direct & Retention Marketing<\/strong> depends on timing, personalization, and consistent customer state across tools. Used thoughtfully, a Webhook Action<\/strong> expands what Marketing Automation<\/strong> can orchestrate\u2014connecting messaging journeys with CRMs, data systems, scoring services, and operational platforms in real time.<\/p>\n\n\n\n

                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                1) What is a Webhook Action used for in lifecycle campaigns?<\/h3>\n\n\n\n

                                A Webhook Action<\/strong> is used to push event data to external systems during a journey\u2014such as updating a CRM stage, generating a personalized offer, or logging a conversion event\u2014so your lifecycle program can react in real time.<\/p>\n\n\n\n

                                2) Do I need developers to implement a Webhook Action?<\/h3>\n\n\n\n

                                Often yes, at least to create or configure the receiving endpoint securely and reliably. Many teams can configure the workflow side in Marketing Automation<\/strong>, but the destination still needs authentication, validation, and logging.<\/p>\n\n\n\n

                                3) How is a Webhook Action different from importing a CSV or doing a nightly sync?<\/h3>\n\n\n\n

                                A Webhook Action<\/strong> is event-driven and near real time. CSV imports and nightly syncs are batch-based, slower, and more likely to produce outdated segments\u2014an issue that directly impacts Direct & Retention Marketing<\/strong> relevance.<\/p>\n\n\n\n

                                4) What should I include in a webhook payload?<\/h3>\n\n\n\n

                                Include only what\u2019s necessary: a stable customer identifier, event name, timestamp, and key context fields. Add a unique event ID for traceability and idempotency, plus journey\/step metadata if you need auditability.<\/p>\n\n\n\n

                                5) How do I monitor Webhook Action reliability?<\/h3>\n\n\n\n

                                Track success rate, error rate, timeouts, and latency. Also log event IDs on both sides (sender and receiver) so you can trace failures end-to-end and quantify how issues affect Direct & Retention Marketing<\/strong> outcomes.<\/p>\n\n\n\n

                                6) How does Webhook Action support Marketing Automation beyond native integrations?<\/h3>\n\n\n\n

                                It acts as a flexible connector to systems your platform doesn\u2019t support out of the box. That lets Marketing Automation<\/strong> trigger operational actions, enrichment, and custom decisioning without waiting for a pre-built app.<\/p>\n\n\n\n

                                7) What are the most common reasons a Webhook Action fails?<\/h3>\n\n\n\n

                                Typical causes are authentication errors, schema mismatches, timeouts due to slow endpoints, rate limits, and missing identifiers. Strong validation, retries with backoff, and idempotent processing prevent most recurring issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                Modern campaigns rarely live in a single platform. Customer data sits in CRMs, purchase events happen in ecommerce systems, product usage lives in apps, and messaging runs through email, SMS, and push providers. A **Webhook Action** is one of the most practical ways to connect those systems in real time\u2014without waiting for nightly imports or building a full custom integration.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8167","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8167"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8167\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}