{"id":8160,"date":"2026-03-25T16:56:54","date_gmt":"2026-03-25T16:56:54","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/throttle-step\/"},"modified":"2026-03-25T16:56:54","modified_gmt":"2026-03-25T16:56:54","slug":"throttle-step","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/throttle-step\/","title":{"rendered":"Throttle Step: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

Modern lifecycle programs don\u2019t fail because teams lack ideas\u2014they fail because systems send too much, too fast, to the wrong people, or at the wrong time. A Throttle Step<\/strong> is a control point inside Marketing Automation<\/strong> that intentionally limits the speed, volume, or frequency of messages and actions so campaigns scale safely and profitably.<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, throttling is how you protect deliverability, reduce customer fatigue, manage budget pacing, and keep downstream teams (sales, support, operations) from being overwhelmed. Done well, a Throttle Step<\/strong> turns \u201cblast and hope\u201d into disciplined, measurable growth.<\/p>\n\n\n\n

What Is Throttle Step?<\/h2>\n\n\n\n

A Throttle Step<\/strong> is a workflow step (or rule) that restricts how many messages, events, or customer actions can occur within a given time window, audience segment, channel, or system constraint. Think of it as a governor on an engine: it prevents runaway sending and keeps performance stable.<\/p>\n\n\n\n

At its core, the concept is simple:<\/p>\n\n\n\n

    \n
  • Limit volume<\/strong> (e.g., only 50,000 emails per hour)<\/li>\n
  • Limit frequency<\/strong> (e.g., no more than 2 promotional touches per week per customer)<\/li>\n
  • Limit concurrency<\/strong> (e.g., stagger campaigns so multiple journeys don\u2019t hit the same person simultaneously)<\/li>\n
  • Limit escalation<\/strong> (e.g., cap how many leads are routed to sales per day)<\/li>\n<\/ul>\n\n\n\n

    The business meaning is even more important: a Throttle Step<\/strong> is an explicit decision to trade maximum speed for sustainable outcomes<\/strong>\u2014deliverability, customer experience, and predictable revenue.<\/p>\n\n\n\n

    Within Direct & Retention Marketing<\/strong>, you\u2019ll find throttling in lifecycle journeys, promotional calendars, win-back flows, onboarding, and reactivation programs. Inside Marketing Automation<\/strong>, it\u2019s typically implemented as a dedicated step, a rules layer, or a shared \u201cpressure\u201d policy applied across campaigns.<\/p>\n\n\n\n

    Why Throttle Step Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    Direct & Retention Marketing<\/strong> succeeds when you can communicate consistently without eroding trust or performance. A Throttle Step<\/strong> matters because it prevents common scaling failures:<\/p>\n\n\n\n

      \n
    • Customer fatigue and churn risk:<\/strong> Too many messages drives unsubscribes, spam complaints, opt-outs, and brand irritation.<\/li>\n
    • Deliverability and channel health:<\/strong> Email and SMS providers evaluate your sending patterns; sudden volume spikes can reduce inbox placement or increase filtering.<\/li>\n
    • Operational stability:<\/strong> Rapid growth in triggered messages can overload systems, cause API rate-limit errors, or flood call centers and sales teams.<\/li>\n
    • Measurement clarity:<\/strong> Controlled pacing makes lift tests and attribution more reliable by reducing confounding overlap between campaigns.<\/li>\n<\/ul>\n\n\n\n

      Teams that operationalize Throttle Step<\/strong> logic create competitive advantage: they can launch more programs, faster, with fewer \u201cfire drills,\u201d and they preserve the long-term value of their audience\u2014an essential goal of Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

      How Throttle Step Works<\/h2>\n\n\n\n

      A Throttle Step<\/strong> can be implemented in different ways, but in practice it follows a predictable pattern:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n A customer action or campaign rule initiates flow entry\u2014purchase, signup, inactivity threshold, product view, or a scheduled promotional send in Marketing Automation<\/strong>.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing<\/strong>\n The system checks throttling constraints such as:\n – Has this customer hit a frequency cap in the last X days?\n – Has the channel hit a maximum send rate this hour?\n – Is the campaign already at its daily budget or contact limit?\n – Are multiple journeys attempting to message the same profile?<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application<\/strong>\n The Throttle Step<\/strong> enforces the rule by delaying, queuing, diverting, or suppressing:\n – Delay:<\/strong> hold for 4 hours and re-check\n – Queue:<\/strong> place in a send queue and release gradually\n – Suppress:<\/strong> skip the message and mark as throttled\n – Reroute:<\/strong> choose a lower-pressure channel (where policy allows)<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n The workflow continues with controlled volume. The outcome is not just \u201cfewer sends\u201d\u2014it\u2019s better distribution<\/strong> of sends aligned to customer tolerance and business capacity, which is a core requirement in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Throttle Step<\/h2>\n\n\n\n

        A durable Throttle Step<\/strong> approach combines technology, policy, and measurement:<\/p>\n\n\n\n

        Data Inputs<\/h3>\n\n\n\n
          \n
        • Customer contact history by channel (email\/SMS\/push)<\/li>\n
        • Engagement signals (opens\/clicks, sessions, purchases, recency)<\/li>\n
        • Preference and consent status<\/li>\n
        • Suppression lists and complaint flags<\/li>\n
        • Operational constraints (inventory, support capacity, sales SLA)<\/li>\n<\/ul>\n\n\n\n

          Rules and Policies<\/h3>\n\n\n\n
            \n
          • Global frequency caps (brand-level pressure limits)<\/li>\n
          • Segment-level caps (new users vs. loyal customers)<\/li>\n
          • Channel-level limits (SMS tighter than email)<\/li>\n
          • Priority rules (transactional overrides promotional where appropriate)<\/li>\n<\/ul>\n\n\n\n

            Systems<\/h3>\n\n\n\n
              \n
            • Marketing Automation<\/strong> workflows\/journeys<\/li>\n
            • CRM and customer profile store (CDP or equivalent)<\/li>\n
            • Messaging systems (ESP, SMS gateway, push service)<\/li>\n
            • Data warehouse and reporting layer for auditing<\/li>\n<\/ul>\n\n\n\n

              Governance and Ownership<\/h3>\n\n\n\n
                \n
              • A clear owner for contact policy (often lifecycle\/CRM lead)<\/li>\n
              • Documentation of exceptions (transactional messages, compliance notices)<\/li>\n
              • Change management for new campaigns and seasonal spikes<\/li>\n<\/ul>\n\n\n\n

                In Direct & Retention Marketing<\/strong>, throttling fails when it\u2019s \u201ceveryone\u2019s job,\u201d so treat the Throttle Step<\/strong> as a managed capability, not a one-off tactic.<\/p>\n\n\n\n

                Types of Throttle Step<\/h2>\n\n\n\n

                \u201cThrottle Step\u201d isn\u2019t a single standardized feature everywhere, but there are common, practical variants:<\/p>\n\n\n\n

                1) Rate-Based Throttling (System\/Channel)<\/h3>\n\n\n\n

                Limits sends per minute\/hour\/day to protect deliverability and infrastructure. Example: ramp from 10k\/hour to 50k\/hour over a day.<\/p>\n\n\n\n

                2) Frequency Capping (Customer-Level)<\/h3>\n\n\n\n

                Controls how often an individual can be contacted in a time window (e.g., 2 promos\/week). This is one of the most valuable throttles in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                3) Journey Collision Throttling (Program-Level)<\/h3>\n\n\n\n

                Prevents multiple automations from messaging the same customer too close together. Often implemented as a shared \u201cquiet period.\u201d<\/p>\n\n\n\n

                4) Capacity-Based Throttling (Business Operations)<\/h3>\n\n\n\n

                Limits actions based on downstream capacity\u2014sales call routing, support escalations, appointment bookings, or backorder risk.<\/p>\n\n\n\n

                5) Adaptive Throttling (Performance-Based)<\/h3>\n\n\n\n

                Dynamically adjusts pressure based on engagement, churn risk, or deliverability indicators. This is increasingly common as Marketing Automation<\/strong> becomes more real-time.<\/p>\n\n\n\n

                Real-World Examples of Throttle Step<\/h2>\n\n\n\n

                Example 1: Email Promotions With a Weekly Pressure Cap<\/h3>\n\n\n\n

                A retailer runs multiple campaigns: seasonal sale, category drops, and abandoned browse. Without control, engaged shoppers receive 6\u201310 emails\/week. A Throttle Step<\/strong> enforces:\n– Max 2 promotional emails per 7 days per customer\n– Transactional messages are exempt\n– If capped, the workflow delays and re-checks after 24 hours<\/p>\n\n\n\n

                Result: fewer complaints, steadier inbox placement, and more consistent conversion\u2014classic Direct & Retention Marketing<\/strong> improvements powered by Marketing Automation<\/strong> discipline.<\/p>\n\n\n\n

                Example 2: SMS Win-Back With Segment Throttling<\/h3>\n\n\n\n

                A subscription service launches an SMS win-back for churned users. SMS is high-impact but sensitive. A Throttle Step<\/strong> limits:\n– 1 SMS per 10 days for churn-risk cohorts\n– Exclude anyone who opted out or recently contacted support\n– If the cohort is large, stagger sends across days to avoid volume spikes<\/p>\n\n\n\n

                Result: stronger compliance posture and better customer experience while still driving reactivations.<\/p>\n\n\n\n

                Example 3: Lead Routing Throttle to Protect Sales SLA<\/h3>\n\n\n\n

                A B2B company uses Marketing Automation<\/strong> to score leads and route \u201chot\u201d ones to sales. During a webinar week, lead volume triples. A Throttle Step<\/strong> caps:\n– 200 routed leads\/day\n– Overflow leads go into a nurture queue with fast follow-up emails\n– Routing resumes next day based on priority score<\/p>\n\n\n\n

                Result: sales follows up faster on fewer leads, improving close rate and reducing wasted spend\u2014highly aligned with Direct & Retention Marketing<\/strong> outcomes.<\/p>\n\n\n\n

                Benefits of Using Throttle Step<\/h2>\n\n\n\n

                A well-designed Throttle Step<\/strong> creates benefits across performance, cost, and experience:<\/p>\n\n\n\n

                  \n
                • Higher deliverability and channel longevity:<\/strong> smoother send patterns reduce spam complaints and filtering.<\/li>\n
                • Better conversion efficiency:<\/strong> fewer, better-timed touches often outperform constant pressure.<\/li>\n
                • Lower churn and opt-out rates:<\/strong> customers feel respected, which directly supports retention.<\/li>\n
                • Reduced wasted spend:<\/strong> avoid paying to reach people who are already saturated or unlikely to respond.<\/li>\n
                • Operational reliability:<\/strong> fewer outages, fewer rate-limit failures, and fewer downstream bottlenecks.<\/li>\n
                • Cleaner experimentation:<\/strong> pacing controls reduce overlap, improving holdout and incrementality testing.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Throttle Step<\/h2>\n\n\n\n

                  Throttling is powerful, but it introduces real trade-offs:<\/p>\n\n\n\n

                    \n
                  • Risk of under-sending:<\/strong> overly strict caps can reduce revenue if you suppress high-intent moments.<\/li>\n
                  • Complex policy conflicts:<\/strong> multiple teams running campaigns can create inconsistent rules and exceptions.<\/li>\n
                  • Data freshness limitations:<\/strong> throttling depends on accurate, timely contact history; delays can cause accidental over-contact.<\/li>\n
                  • Cross-channel identity gaps:<\/strong> if customer identity is fragmented, you may throttle email but still over-message in push or SMS.<\/li>\n
                  • Measurement ambiguity:<\/strong> suppressed sends change denominators\u2014teams must track \u201celigible vs. throttled\u201d populations.<\/li>\n<\/ul>\n\n\n\n

                    In Direct & Retention Marketing<\/strong>, the goal isn\u2019t \u201csend less.\u201d It\u2019s \u201csend what the customer can tolerate and what the business can support,\u201d and that requires careful implementation in Marketing Automation<\/strong>.<\/p>\n\n\n\n

                    Best Practices for Throttle Step<\/h2>\n\n\n\n
                      \n
                    1. \n

                      Define a contact policy before building steps<\/strong>\n Document caps by channel, customer lifecycle stage, and message class (transactional vs. promotional). Make exceptions explicit.<\/p>\n<\/li>\n

                    2. \n

                      Prioritize messages, not campaigns<\/strong>\n When a Throttle Step<\/strong> blocks something, it should block the lowest-priority message first. Use a hierarchy (e.g., account\/security > transactional > lifecycle > promotional).<\/p>\n<\/li>\n

                    3. \n

                      Use rolling windows, not calendar weeks<\/strong>\n \u201c2 per 7 days\u201d is usually better than \u201c2 per week,\u201d which resets awkwardly and can cluster sends.<\/p>\n<\/li>\n

                    4. \n

                      Build visibility into throttling outcomes<\/strong>\n Track counts of throttled, delayed, suppressed, and rerouted customers so teams can tune rules.<\/p>\n<\/li>\n

                    5. \n

                      Start conservative, then iterate<\/strong>\n In Marketing Automation<\/strong>, begin with safer limits, measure impact, then loosen where you can prove incremental value.<\/p>\n<\/li>\n

                    6. \n

                      Coordinate across teams with a shared guardrail<\/strong>\n A central Throttle Step<\/strong> policy prevents the \u201ceach team optimizes locally\u201d problem that harms Direct & Retention Marketing<\/strong> performance globally.<\/p>\n<\/li>\n

                    7. \n

                      Test throttles like any other lever<\/strong>\n Use holdouts or A\/B tests to measure incremental lift vs. customer harm (complaints, churn, opt-outs).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Throttle Step<\/h2>\n\n\n\n

                      A Throttle Step<\/strong> is usually implemented across a stack, not a single screen:<\/p>\n\n\n\n

                        \n
                      • Marketing Automation platforms<\/strong>: build journeys, delays, decision splits, queues, and frequency rules.<\/li>\n
                      • CRM systems<\/strong>: store lifecycle stage, lead status, routing rules, and sales capacity signals.<\/li>\n
                      • Customer data platforms \/ profile stores<\/strong>: unify identities and contact history across channels.<\/li>\n
                      • Messaging infrastructure<\/strong>: email\/SMS\/push systems that support rate limits, batching, and send queues.<\/li>\n
                      • Analytics tools<\/strong>: cohort analysis for fatigue, incrementality, and retention impact.<\/li>\n
                      • Reporting dashboards<\/strong>: operational monitoring of send volume, throttled counts, and deliverability health.<\/li>\n
                      • Data warehouse and event pipelines<\/strong>: ensure contact events are captured reliably for enforcement.<\/li>\n<\/ul>\n\n\n\n

                        If you can\u2019t enforce throttles where decisions happen (in Marketing Automation<\/strong>), you\u2019ll end up with manual scheduling and fragile \u201cdo not send\u201d lists.<\/p>\n\n\n\n

                        Metrics Related to Throttle Step<\/h2>\n\n\n\n

                        To manage a Throttle Step<\/strong>, measure both marketing outcomes and throttle-specific signals:<\/p>\n\n\n\n

                        Throttle-Specific Operational Metrics<\/h3>\n\n\n\n
                          \n
                        • Throttled\/delayed\/suppressed counts (by campaign, segment, channel)<\/li>\n
                        • Queue time (average delay introduced)<\/li>\n
                        • Send-rate variance (planned vs. actual pacing)<\/li>\n
                        • Error rates (API rate-limit hits, failed sends)<\/li>\n<\/ul>\n\n\n\n

                          Customer Experience and Channel Health<\/h3>\n\n\n\n
                            \n
                          • Unsubscribe\/opt-out rate<\/li>\n
                          • Spam complaint rate<\/li>\n
                          • Bounce rate and deliverability indicators<\/li>\n
                          • Message frequency distribution (how many touches customers actually receive)<\/li>\n<\/ul>\n\n\n\n

                            Business Performance<\/h3>\n\n\n\n
                              \n
                            • Conversion rate per message and per customer<\/li>\n
                            • Revenue per recipient \/ per thousand messages<\/li>\n
                            • CAC and payback period (for paid retargeting throttles)<\/li>\n
                            • Retention rate, repeat purchase rate, and LTV<\/li>\n
                            • Lead-to-opportunity rate and sales speed (for routing throttles)<\/li>\n<\/ul>\n\n\n\n

                              In Direct & Retention Marketing<\/strong>, the \u201cright\u201d throttle is the one that maximizes long-term value, not just immediate clicks.<\/p>\n\n\n\n

                              Future Trends of Throttle Step<\/h2>\n\n\n\n

                              Several trends are shaping how Throttle Step<\/strong> logic evolves in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                \n
                              • AI-driven adaptive throttling:<\/strong> models will adjust contact pressure based on predicted churn risk, predicted conversion, and marginal lift.<\/li>\n
                              • Real-time personalization meets real-time constraints:<\/strong> as decisioning becomes instant, throttling must also be instant\u2014based on the latest events, not yesterday\u2019s batch.<\/li>\n
                              • Privacy and consent enforcement:<\/strong> tighter regulations and platform rules increase the need to throttle based on consent status, message classification, and auditability.<\/li>\n
                              • Cross-channel \u201cpressure management\u201d:<\/strong> instead of separate caps per channel, brands will move toward unified contact pressure across email, SMS, push, and paid retargeting.<\/li>\n
                              • Experiment-first lifecycle design:<\/strong> teams will treat throttles as testable levers within Marketing Automation<\/strong>, balancing growth with customer experience as a measurable KPI.<\/li>\n<\/ul>\n\n\n\n

                                Throttle Step vs Related Terms<\/h2>\n\n\n\n

                                Throttle Step vs Frequency Cap<\/h3>\n\n\n\n

                                A frequency cap<\/strong> is the rule (\u201cno more than X per Y days\u201d). A Throttle Step<\/strong> is the operational mechanism inside Marketing Automation<\/strong> that enforces that rule\u2014by delaying, suppressing, or rerouting.<\/p>\n\n\n\n

                                Throttle Step vs Rate Limiting<\/h3>\n\n\n\n

                                Rate limiting<\/strong> typically refers to system or API constraints (messages per second\/minute). A Throttle Step<\/strong> can include rate limiting, but it also covers customer-level pressure and campaign prioritization\u2014critical in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                Throttle Step vs Suppression List<\/h3>\n\n\n\n

                                A suppression list<\/strong> blocks specific users entirely (or until removed). A Throttle Step<\/strong> is usually more dynamic: it can block temporarily, delay, or allow higher-priority communications while holding lower-priority ones.<\/p>\n\n\n\n

                                Who Should Learn Throttle Step<\/h2>\n\n\n\n
                                  \n
                                • Marketers (CRM\/lifecycle\/performance):<\/strong> to scale programs without harming deliverability or retention\u2014core to Direct & Retention Marketing<\/strong>.<\/li>\n
                                • Analysts:<\/strong> to interpret performance correctly when volume is intentionally constrained and to quantify incremental lift.<\/li>\n
                                • Agencies:<\/strong> to manage multi-campaign calendars and avoid over-contact across clients\u2019 channels.<\/li>\n
                                • Business owners and founders:<\/strong> to protect brand trust and maximize LTV, not just short-term revenue spikes.<\/li>\n
                                • Developers and marketing ops:<\/strong> to implement reliable enforcement, identity resolution, and event tracking within Marketing Automation<\/strong> systems.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of Throttle Step<\/h2>\n\n\n\n

                                  A Throttle Step<\/strong> is a control mechanism in Marketing Automation<\/strong> that limits message volume, rate, or frequency to protect customer experience and system performance. It matters because Direct & Retention Marketing<\/strong> depends on sustainable communication\u2014avoiding fatigue, preserving deliverability, and aligning campaign pressure with business capacity. When designed with clear policy, strong data, and ongoing measurement, a Throttle Step<\/strong> becomes a foundation for scalable lifecycle growth.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What is a Throttle Step in simple terms?<\/h3>\n\n\n\n

                                  A Throttle Step<\/strong> is a rule-enforced pause or limit in a workflow that prevents sending too many messages too quickly\u2014either to a customer or across a channel.<\/p>\n\n\n\n

                                  2) Is Throttle Step only for email campaigns?<\/h3>\n\n\n\n

                                  No. In Direct & Retention Marketing<\/strong>, a Throttle Step<\/strong> can apply to SMS, push notifications, in-app messaging, paid retargeting pacing, and even lead routing to sales.<\/p>\n\n\n\n

                                  3) How does Throttle Step affect Marketing Automation performance?<\/h3>\n\n\n\n

                                  In Marketing Automation<\/strong>, throttling usually reduces raw send volume but improves efficiency\u2014better deliverability, fewer opt-outs, and often higher conversion per message due to less fatigue.<\/p>\n\n\n\n

                                  4) Should transactional messages be throttled?<\/h3>\n\n\n\n

                                  Usually they should not be blocked like promotions, but they may still be rate-managed for infrastructure stability. Many teams treat transactional messages as highest priority with separate safeguards.<\/p>\n\n\n\n

                                  5) What\u2019s the difference between throttling and segmentation?<\/h3>\n\n\n\n

                                  Segmentation decides who<\/em> should receive a message. A Throttle Step<\/strong> decides when and how many<\/em> can receive it, even if they qualify.<\/p>\n\n\n\n

                                  6) How do I know if my throttle is too strict?<\/h3>\n\n\n\n

                                  If you see rising \u201cthrottled\u201d counts alongside missed revenue targets, declining reach to high-intent users, or long queue delays, your Throttle Step<\/strong> may be over-constraining. Validate with holdouts and incremental lift testing.<\/p>\n\n\n\n

                                  7) What\u2019s a good starting point for throttling in Direct & Retention Marketing?<\/h3>\n\n\n\n

                                  Start with conservative customer-level frequency caps (especially for SMS), add journey-collision protection, and monitor opt-outs, complaints, conversion per customer, and throttled volume. Then iterate based on measured lift and customer outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  Modern lifecycle programs don\u2019t fail because teams lack ideas\u2014they fail because systems send too much, too fast, to the wrong people, or at the wrong time. A **Throttle Step** is a control point inside **Marketing Automation** that intentionally limits the speed, volume, or frequency of messages and actions so campaigns scale safely and profitably.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8160","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8160"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8160\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}