{"id":8155,"date":"2026-03-25T16:44:46","date_gmt":"2026-03-25T16:44:46","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/server-side-action\/"},"modified":"2026-03-25T16:44:46","modified_gmt":"2026-03-25T16:44:46","slug":"server-side-action","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/server-side-action\/","title":{"rendered":"Server-side Action: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

Modern lifecycle programs rely on fast, reliable decisions\u2014often made without relying on a customer\u2019s browser or device. Server-side Action<\/strong> is the concept of executing a marketing-relevant step (like updating a profile, triggering a message, logging a conversion, or calling an internal API) on backend infrastructure instead of in the client. In Direct & Retention Marketing<\/strong>, that distinction matters because the \u201cmoment of truth\u201d frequently happens across devices, sessions, and channels, where client-side signals can be incomplete or blocked.<\/p>\n\n\n\n

In Marketing Automation<\/strong>, Server-side Action<\/strong> is what turns customer events and business rules into dependable outcomes: enrolling someone in a journey, applying eligibility logic, enforcing frequency caps, or sending transactional communications. It matters now more than ever because privacy controls, tracking prevention, and multi-channel expectations have made purely browser-based execution less consistent.<\/p>\n\n\n\n

1) What Is Server-side Action?<\/h2>\n\n\n\n

A Server-side Action<\/strong> is an action triggered and executed on a server (or backend environment) based on an event, rule, or request\u2014rather than running in a user\u2019s browser or app UI. The \u201caction\u201d can be operational (update a CRM field), communicative (send an email), analytical (record an event), or decisioning (assign a segment), but the defining feature is where it runs<\/strong> and how it is controlled<\/strong>.<\/p>\n\n\n\n

At its core, Server-side Action<\/strong> connects three things:<\/p>\n\n\n\n

    \n
  • Signals<\/strong> (events, API calls, transactions, behavioral data)<\/li>\n
  • Logic<\/strong> (rules, eligibility checks, scoring, personalization decisions)<\/li>\n
  • Outcomes<\/strong> (messages, audience updates, routing, suppression, reporting)<\/li>\n<\/ul>\n\n\n\n

    The business meaning is simple: you can run Direct & Retention Marketing<\/strong> programs with more consistency and governance because the execution is not dependent on the customer\u2019s device conditions, browser settings, or ad blockers. Inside Marketing Automation<\/strong>, Server-side Action<\/strong> typically appears as workflow steps like \u201cPOST to endpoint,\u201d \u201cupdate profile,\u201d \u201cwrite to data warehouse,\u201d \u201ccreate task,\u201d or \u201ctrigger downstream journey.\u201d<\/p>\n\n\n\n

    2) Why Server-side Action Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, the goal is to influence repeat behavior\u2014second purchases, renewals, reactivation, referrals, and long-term value. These outcomes depend on accurate state: what the customer did, what they own, what they\u2019re eligible for, and what they should see next. Server-side Action<\/strong> is strategically important because it anchors marketing execution to systems of record and server-verified events, not just page views.<\/p>\n\n\n\n

    Key ways Server-side Action<\/strong> creates business value:<\/p>\n\n\n\n

      \n
    • Reliability under real-world conditions:<\/strong> Customers switch devices, block scripts, or have spotty connections. Server-side execution can still process purchases, sign-ups, and account changes.<\/li>\n
    • Faster lifecycle reactions:<\/strong> Server events like payment success, shipment updates, or subscription status changes are ideal triggers for Marketing Automation<\/strong>.<\/li>\n
    • Better governance:<\/strong> Backend rules can centralize consent checks, suppression logic, and frequency caps\u2014critical in Direct & Retention Marketing<\/strong> where trust is a long-term asset.<\/li>\n
    • Competitive advantage:<\/strong> Brands that react accurately (and responsibly) to customer changes deliver more relevant experiences, improving retention and reducing wasted spend.<\/li>\n<\/ul>\n\n\n\n

      3) How Server-side Action Works<\/h2>\n\n\n\n

      A Server-side Action<\/strong> is easiest to understand as a workflow that starts with a trigger and ends with a measurable outcome. While implementations vary, most follow a common pattern:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n An event arrives from a reliable source: a checkout service, app backend, customer database change, call center system, or a server-side tracking endpoint. In Direct & Retention Marketing<\/strong>, typical triggers include \u201corder paid,\u201d \u201ctrial started,\u201d \u201csubscription canceled,\u201d \u201crefund issued,\u201d or \u201cloyalty tier changed.\u201d<\/p>\n<\/li>\n

      2. \n

        Processing \/ Decisioning<\/strong>\n The server validates and enriches the event: confirms identity, checks consent, looks up profile attributes, calculates eligibility, or applies business rules. This is where Marketing Automation<\/strong> logic lives (segmentation, scoring, suppression, send-time rules).<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application<\/strong>\n The system performs the Server-side Action<\/strong> itself: updates a CRM, writes an event to analytics, calls a messaging service, adjusts a segment membership, or creates a support ticket.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n The customer receives an experience (message, in-app update, offer), internal teams see an operational change, and analytics records the effect for measurement. This closes the loop for Direct & Retention Marketing<\/strong> optimization.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        4) Key Components of Server-side Action<\/h2>\n\n\n\n

        A dependable Server-side Action<\/strong> capability usually includes a mix of technical building blocks and operational ownership. The important components are:<\/p>\n\n\n\n

          \n
        • Event sources:<\/strong> ecommerce backend, subscription\/billing system, app backend, customer database, support system, loyalty platform.<\/li>\n
        • Identity resolution:<\/strong> customer IDs, hashed identifiers, account IDs, and rules for matching events to profiles.<\/li>\n
        • Rules and orchestration:<\/strong> journey logic, eligibility, throttling, frequency caps, and fail-safe defaults inside Marketing Automation<\/strong>.<\/li>\n
        • Data contracts:<\/strong> defined event schemas (fields, types, required properties) so teams can trust what \u201cpurchase\u201d or \u201ccancel\u201d means.<\/li>\n
        • Delivery mechanisms:<\/strong> APIs, webhooks, message queues, and job schedulers that execute actions reliably.<\/li>\n
        • Observability:<\/strong> logs, retries, dead-letter queues, and alerting so failures don\u2019t silently break Direct & Retention Marketing<\/strong> programs.<\/li>\n
        • Governance and ownership:<\/strong> who can change rules, approve new triggers, manage consent requirements, and access customer data.<\/li>\n<\/ul>\n\n\n\n

          5) Types of Server-side Action<\/h2>\n\n\n\n

          \u201cTypes\u201d aren\u2019t always formally standardized, but in practice Server-side Action<\/strong> shows up in a few common distinctions that help teams design the right approach:<\/p>\n\n\n\n

          Event-driven vs. batch<\/h3>\n\n\n\n
            \n
          • Event-driven Server-side Action:<\/strong> Executes immediately after a trigger (e.g., \u201cpayment succeeded\u201d triggers a receipt and onboarding sequence). This is common in Marketing Automation<\/strong> for lifecycle moments.<\/li>\n
          • Batch Server-side Action:<\/strong> Executes on a schedule (e.g., nightly job flags accounts at risk and updates a retention segment). Useful when the input data is aggregated or comes from warehoused sources.<\/li>\n<\/ul>\n\n\n\n

            Synchronous vs. asynchronous<\/h3>\n\n\n\n
              \n
            • Synchronous:<\/strong> The caller waits for confirmation (useful for critical transactional steps, but can add latency).<\/li>\n
            • Asynchronous:<\/strong> The action is queued and processed independently (more resilient at scale, common for Direct & Retention Marketing<\/strong> workflows that don\u2019t need instant UI feedback).<\/li>\n<\/ul>\n\n\n\n

              Data actions vs. communication actions<\/h3>\n\n\n\n
                \n
              • Data-focused Server-side Action:<\/strong> update profile fields, calculate LTV, set lifecycle stage, log events.<\/li>\n
              • Communication-focused Server-side Action:<\/strong> trigger email\/SMS\/push, create in-app message eligibility, send a webhook to a messaging service.<\/li>\n<\/ul>\n\n\n\n

                6) Real-World Examples of Server-side Action<\/h2>\n\n\n\n

                Concrete examples make the role of Server-side Action<\/strong> in Direct & Retention Marketing<\/strong> and Marketing Automation<\/strong> easier to see.<\/p>\n\n\n\n

                Example 1: Abandoned checkout with server-verified inventory and pricing<\/h3>\n\n\n\n

                A customer starts checkout but doesn\u2019t complete purchase. A backend service records the cart state and later triggers a Server-side Action<\/strong> that:\n– validates the cart is still in stock,\n– checks price changes and eligibility for incentives,\n– enforces frequency caps and consent rules,\n– enrolls the customer in a reminder journey.<\/p>\n\n\n\n

                Outcome: fewer incorrect offers and better conversion quality, improving retention by avoiding trust-breaking mismatches.<\/p>\n\n\n\n

                Example 2: Subscription lifecycle\u2014renewal, failed payment, and win-back<\/h3>\n\n\n\n

                A billing system emits events like \u201crenewal upcoming,\u201d \u201cpayment failed,\u201d and \u201ccanceled.\u201d Each event triggers a Server-side Action<\/strong> that updates lifecycle stage and initiates Marketing Automation<\/strong> sequences:\n– reminder series before renewal,\n– dunning communications for failed payment,\n– win-back flow after cancelation with eligibility logic (exclude fraud, exclude recent refunds).<\/p>\n\n\n\n

                Outcome: more accurate messaging, less churn, and clearer measurement tied to server-side facts.<\/p>\n\n\n\n

                Example 3: Lead routing for high-intent B2B behavior<\/h3>\n\n\n\n

                A product backend detects \u201crequested demo,\u201d \u201cinvited teammate,\u201d or \u201chit usage threshold.\u201d A Server-side Action<\/strong>:\n– enriches account data,\n– calculates a score,\n– creates a CRM task,\n– assigns ownership and triggers a personalized nurture stream.<\/p>\n\n\n\n

                Outcome: faster response times and better alignment between sales and Direct & Retention Marketing<\/strong> programs.<\/p>\n\n\n\n

                7) Benefits of Using Server-side Action<\/h2>\n\n\n\n

                When implemented thoughtfully, Server-side Action<\/strong> improves both performance and operational quality:<\/p>\n\n\n\n

                  \n
                • Higher reliability:<\/strong> Reduced dependence on browser scripts, ad blockers, and client-side timing issues.<\/li>\n
                • Cleaner data and attribution inputs:<\/strong> Server-verified events (payments, renewals) are often more trustworthy than front-end approximations, strengthening Marketing Automation<\/strong> decisions.<\/li>\n
                • Better customer experience:<\/strong> Fewer irrelevant messages, fewer contradictory offers, and more consistent cross-device experiences in Direct & Retention Marketing<\/strong>.<\/li>\n
                • Efficiency gains:<\/strong> Centralized logic reduces duplicated rules across tags, apps, and email tools.<\/li>\n
                • Security and privacy controls:<\/strong> Sensitive checks (consent, suppression, eligibility) can be enforced before any outbound action.<\/li>\n<\/ul>\n\n\n\n

                  8) Challenges of Server-side Action<\/h2>\n\n\n\n

                  The benefits come with real trade-offs. Common challenges include:<\/p>\n\n\n\n

                    \n
                  • Implementation complexity:<\/strong> Backend services, queues, and schemas require engineering support and strong change management.<\/li>\n
                  • Identity gaps:<\/strong> If identifiers are inconsistent, a Server-side Action<\/strong> may misattribute events or fail to match profiles\u2014especially across anonymous-to-known transitions.<\/li>\n
                  • Latency and ordering:<\/strong> Event timing matters in Marketing Automation<\/strong>. Out-of-order events can cause incorrect journey entry or premature suppression.<\/li>\n
                  • Measurement limitations:<\/strong> Server-side execution can improve data quality, but it doesn\u2019t magically solve attribution across channels. Teams still need rigorous definitions and experiments.<\/li>\n
                  • Governance risk:<\/strong> Centralization increases impact. A flawed rule in a Server-side Action<\/strong> can affect large audiences quickly without proper review and monitoring.<\/li>\n<\/ul>\n\n\n\n

                    9) Best Practices for Server-side Action<\/h2>\n\n\n\n

                    To make Server-side Action<\/strong> durable and scalable in Direct & Retention Marketing<\/strong>, focus on operational discipline as much as technology:<\/p>\n\n\n\n

                      \n
                    • Define event schemas and business definitions:<\/strong> Agree on what \u201cpurchase,\u201d \u201cactive,\u201d \u201cchurned,\u201d and \u201cqualified\u201d mean. Document required fields.<\/li>\n
                    • Build consent and suppression into the core flow:<\/strong> Don\u2019t treat compliance as a downstream filter. Enforce it before any outbound Marketing Automation<\/strong> step.<\/li>\n
                    • Use idempotency and deduplication:<\/strong> Prevent double-sends and repeated updates when events retry or arrive twice.<\/li>\n
                    • Design for failure:<\/strong> Add retries, fallback logic, and alerting. Track a \u201cdead-letter\u201d path for events that can\u2019t be processed.<\/li>\n
                    • Separate decisioning from delivery:<\/strong> Keep your eligibility logic centralized, and allow multiple channels to consume the same decision outputs.<\/li>\n
                    • Validate with holdouts and QA audiences:<\/strong> Test new Server-side Action<\/strong> rules on small segments before broad rollout, especially for retention-sensitive flows.<\/li>\n
                    • Monitor continuously:<\/strong> Dashboards for event volume, error rate, send rate, and journey entry rate help catch issues before customers notice.<\/li>\n<\/ul>\n\n\n\n

                      10) Tools Used for Server-side Action<\/h2>\n\n\n\n

                      While Server-side Action<\/strong> is a concept, teams typically operationalize it using a stack of systems that bridge data, logic, and activation in Marketing Automation<\/strong>:<\/p>\n\n\n\n

                        \n
                      • Automation tools:<\/strong> journey builders, rule engines, message orchestration systems, and workflow schedulers that can call APIs and apply branching logic.<\/li>\n
                      • CRM systems:<\/strong> store customer state, ownership, lifecycle stage, and contactability\u2014often the target of a Server-side Action<\/strong> update.<\/li>\n
                      • Customer data platforms and event pipelines:<\/strong> collect events, standardize schemas, resolve identity, and route triggers to downstream destinations.<\/li>\n
                      • Server-side tagging and collection endpoints:<\/strong> receive events from web\/app and forward them in controlled ways, supporting Direct & Retention Marketing<\/strong> measurement strategies.<\/li>\n
                      • Analytics tools:<\/strong> event analytics and cohort analysis to validate that server-triggered journeys drive incremental retention.<\/li>\n
                      • Reporting dashboards and data warehouses:<\/strong> centralize performance monitoring and support experimentation, segmentation QA, and ROI reporting.<\/li>\n
                      • QA and observability tooling:<\/strong> logs, tracing, alerting, and incident workflows to keep server-executed actions reliable.<\/li>\n<\/ul>\n\n\n\n

                        11) Metrics Related to Server-side Action<\/h2>\n\n\n\n

                        Metrics should capture both system health and marketing impact. The most useful indicators include:<\/p>\n\n\n\n

                          \n
                        • Delivery and execution reliability:<\/strong> event processing success rate, retry rate, error rate, queue lag, and processing latency.<\/li>\n
                        • Journey integrity metrics:<\/strong> eligible-to-enter rate, suppression rate, duplicate prevention rate, and drop-off at key workflow steps in Marketing Automation<\/strong>.<\/li>\n
                        • Customer outcomes:<\/strong> repeat purchase rate, churn rate, renewal rate, reactivation rate, and time-to-second-purchase\u2014core to Direct & Retention Marketing<\/strong>.<\/li>\n
                        • Engagement metrics:<\/strong> open rate, click rate, push enablement rate, unsubscribe rate, complaint rate (as applicable).<\/li>\n
                        • Efficiency and cost:<\/strong> cost per retained customer, cost per incremental renewal, operational time saved by automation, and reduced wasted sends.<\/li>\n
                        • Data quality:<\/strong> match rate (event-to-profile), percentage of events with required fields, and schema compliance over time.<\/li>\n<\/ul>\n\n\n\n

                          12) Future Trends of Server-side Action<\/h2>\n\n\n\n

                          Several forces are pushing Server-side Action<\/strong> to become a default pattern in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • AI-assisted decisioning:<\/strong> AI can recommend next-best actions, but reliable execution still depends on server-side enforcement of constraints (consent, frequency, eligibility). Expect more AI inside Marketing Automation<\/strong> rule layers paired with auditable server execution.<\/li>\n
                          • Privacy-first measurement:<\/strong> As client-side tracking becomes less consistent, server-side event collection and processing will continue to grow\u2014paired with stronger governance, minimization, and purpose limitation.<\/li>\n
                          • Real-time personalization:<\/strong> More experiences will be assembled dynamically based on server-known context (account status, inventory, risk), making Server-side Action<\/strong> central to relevance.<\/li>\n
                          • Composable architectures:<\/strong> Rather than one monolithic platform, teams will stitch together best-of-breed components through APIs and events, increasing the need for robust server workflows.<\/li>\n
                          • Experimentation and incrementality:<\/strong> As channels fragment, Direct & Retention Marketing<\/strong> teams will rely more on holdouts, causal testing, and modeled outcomes\u2014supported by server-logged exposures and actions.<\/li>\n<\/ul>\n\n\n\n

                            13) Server-side Action vs Related Terms<\/h2>\n\n\n\n

                            Understanding adjacent concepts prevents confusion during implementation.<\/p>\n\n\n\n

                            Server-side Action vs client-side action<\/h3>\n\n\n\n

                            A client-side action runs in the browser or app interface (e.g., a script fires a tag when a page loads). Server-side Action<\/strong> runs in backend infrastructure. Client-side can be quick to deploy, but server-side is typically more reliable and governable for Marketing Automation<\/strong> triggers tied to transactions and account states.<\/p>\n\n\n\n

                            Server-side Action vs webhook<\/h3>\n\n\n\n

                            A webhook is a mechanism for one system to notify another via an HTTP request. A webhook can be the trigger or transport, but it isn\u2019t the whole concept. A Server-side Action<\/strong> is the executed outcome (update, decision, send, log) that may be initiated by a webhook.<\/p>\n\n\n\n

                            Server-side Action vs server-side tracking<\/h3>\n\n\n\n

                            Server-side tracking focuses on collecting and forwarding measurement events. Server-side Action<\/strong> is broader: it includes tracking, but also includes operational updates and activation steps that drive Direct & Retention Marketing<\/strong> outcomes.<\/p>\n\n\n\n

                            14) Who Should Learn Server-side Action<\/h2>\n\n\n\n

                            Server-side Action<\/strong> sits at the intersection of marketing strategy and systems design, so it benefits multiple roles:<\/p>\n\n\n\n

                              \n
                            • Marketers:<\/strong> to design retention journeys that react to real customer states, not fragile page signals, strengthening Direct & Retention Marketing<\/strong> results.<\/li>\n
                            • Analysts:<\/strong> to understand event validity, latency, and how server-executed logic affects measurement and incrementality.<\/li>\n
                            • Agencies:<\/strong> to scope implementations correctly, align stakeholders, and avoid overpromising purely client-side approaches.<\/li>\n
                            • Business owners and founders:<\/strong> to invest in reliable lifecycle infrastructure that improves retention and reduces wasted outreach.<\/li>\n
                            • Developers:<\/strong> to build scalable, compliant, observable execution paths that power Marketing Automation<\/strong> without breaking user experience.<\/li>\n<\/ul>\n\n\n\n

                              15) Summary of Server-side Action<\/h2>\n\n\n\n

                              A Server-side Action<\/strong> is a backend-executed step triggered by events or rules that updates data, triggers journeys, or activates communications. It matters because it improves reliability, governance, and customer relevance\u2014especially as Direct & Retention Marketing<\/strong> depends on accurate lifecycle states and cross-channel execution. In Marketing Automation<\/strong>, it powers dependable triggers, eligibility logic, suppression, and orchestration that keep experiences consistent and measurable.<\/p>\n\n\n\n

                              16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is Server-side Action in plain language?<\/h3>\n\n\n\n

                              Server-side Action<\/strong> means \u201cdo the marketing step on the backend.\u201d Instead of relying on a browser script, the server processes an event (like a paid order) and triggers the right update or message with consistent rules.<\/p>\n\n\n\n

                              2) How does Server-side Action help Marketing Automation journeys?<\/h3>\n\n\n\n

                              In Marketing Automation<\/strong>, server-side execution makes triggers more trustworthy (billing events, account changes), supports stronger eligibility checks, and reduces duplicate or mistimed sends caused by client-side delays.<\/p>\n\n\n\n

                              3) Is Server-side Action only for large enterprises?<\/h3>\n\n\n\n

                              No. Smaller teams can benefit when they have clear lifecycle events (purchase, renewal, onboarding milestones). The key is to start with a few high-impact flows in Direct & Retention Marketing<\/strong> rather than trying to server-side everything at once.<\/p>\n\n\n\n

                              4) Does Server-side Action replace client-side tracking?<\/h3>\n\n\n\n

                              Not entirely. Client-side signals can still be useful for onsite behavior and UX events. Server-side Action<\/strong> complements client-side tracking by anchoring critical triggers and state changes to server-verified facts.<\/p>\n\n\n\n

                              5) What data is best suited for Server-side Action triggers?<\/h3>\n\n\n\n

                              Transactional and account-state events are ideal: payments, refunds, subscriptions, shipping updates, logins, plan changes, and verified product usage. These are the backbone of effective Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                              6) What are common mistakes when implementing Server-side Action?<\/h3>\n\n\n\n

                              Typical pitfalls include weak identity matching, missing consent checks, lack of deduplication, and poor monitoring. In Marketing Automation<\/strong>, those issues show up as double-sends, incorrect segmentation, and hard-to-debug journey behavior.<\/p>\n\n\n\n

                              7) How do you measure the impact of Server-side Action on retention?<\/h3>\n\n\n\n

                              Track both system metrics (latency, error rate, match rate) and lifecycle outcomes (renewal rate, churn, repeat purchase). Use holdouts or incrementality tests to confirm that Direct & Retention Marketing<\/strong> improvements are causal, not just correlated.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              Modern lifecycle programs rely on fast, reliable decisions\u2014often made without relying on a customer\u2019s browser or device. **Server-side Action** is the concept of executing a marketing-relevant step (like updating a profile, triggering a message, logging a conversion, or calling an internal API) on backend infrastructure instead of in the client. In **Direct & Retention Marketing**, that distinction matters because the \u201cmoment of truth\u201d frequently happens across devices, sessions, and channels, where client-side signals can be incomplete or blocked.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8155","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8155"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8155\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}