{"id":8147,"date":"2026-03-25T16:26:22","date_gmt":"2026-03-25T16:26:22","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/renewal-workflow\/"},"modified":"2026-03-25T16:26:22","modified_gmt":"2026-03-25T16:26:22","slug":"renewal-workflow","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/renewal-workflow\/","title":{"rendered":"Renewal Workflow: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

A Renewal Workflow<\/strong> is a structured sequence of messages, tasks, and decision rules designed to increase the likelihood that a customer renews a subscription, contract, membership, or service agreement. In Direct & Retention Marketing<\/strong>, it turns renewals from a last-minute reminder into a managed lifecycle experience that starts well before the renewal date and continues through confirmation (or recovery if renewal is at risk).<\/p>\n\n\n\n

Modern Marketing Automation<\/strong> makes a Renewal Workflow scalable and measurable. Instead of relying on manual follow-ups, teams can trigger personalized outreach based on renewal dates, product usage, payment status, account health, and engagement signals\u2014then continuously improve performance using data.<\/p>\n\n\n\n

A Renewal Workflow matters because renewals are often the most efficient growth lever: keeping an existing customer is typically less costly than acquiring a new one, and renewals compound revenue predictability over time.<\/p>\n\n\n\n

\n\n\n\n

What Is Renewal Workflow?<\/h2>\n\n\n\n

A Renewal Workflow<\/strong> is an end-to-end process that coordinates marketing, sales, customer success, and billing touchpoints to guide an account from \u201cactive customer\u201d to \u201crenewed customer.\u201d It includes:<\/p>\n\n\n\n

    \n
  • A timeline<\/strong> (e.g., 90\/60\/30\/7 days before renewal)<\/li>\n
  • Rules and branching<\/strong> (different paths for high-risk vs. healthy accounts)<\/li>\n
  • Actions<\/strong> (emails, in-app messages, SMS, direct mail, sales tasks, success check-ins)<\/li>\n
  • Measurement<\/strong> (renewal rate, churn reasons, time-to-renew, expansion outcomes)<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: renewals improve when customers receive the right information, reassurance, and assistance at the right time\u2014especially when the experience is personalized and consistent.<\/p>\n\n\n\n

    From a business perspective, Renewal Workflow design directly impacts net revenue retention, forecasting accuracy, customer lifetime value, and the overall unit economics of growth. Within Direct & Retention Marketing<\/strong>, it is the operational bridge between customer engagement and revenue continuity. Inside Marketing Automation<\/strong>, it\u2019s typically implemented as lifecycle journeys, trigger-based campaigns, and task orchestration across systems.<\/p>\n\n\n\n

    \n\n\n\n

    Why Renewal Workflow Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, you\u2019re not only driving engagement\u2014you\u2019re managing relationships and revenue over time. A well-built Renewal Workflow<\/strong> creates strategic advantages:<\/p>\n\n\n\n

      \n
    • Predictable revenue and planning:<\/strong> Renewals stabilize cash flow and improve forecasting.<\/li>\n
    • Lower churn risk:<\/strong> Proactive outreach reduces \u201csilent churn,\u201d where customers lapse due to forgetfulness, friction, or unclear value.<\/li>\n
    • Better customer experience:<\/strong> Customers feel supported rather than pressured at the last minute.<\/li>\n
    • Higher expansion potential:<\/strong> Renewal is a natural moment to introduce add-ons, upgrades, multi-year terms, or seat expansions\u2014when done ethically and based on value.<\/li>\n
    • Cross-functional alignment:<\/strong> A shared workflow makes it clear who owns which actions (marketing vs. sales vs. success vs. finance).<\/li>\n<\/ul>\n\n\n\n

      Teams that treat renewal as a managed lifecycle motion\u2014rather than a billing event\u2014often outperform competitors with the same product because they reduce friction and increase perceived value at decision time.<\/p>\n\n\n\n

      \n\n\n\n

      How Renewal Workflow Works<\/h2>\n\n\n\n

      A Renewal Workflow<\/strong> can be explained as a practical sequence with four stages. While details vary by business model, the logic is consistent across Marketing Automation<\/strong> programs and Direct & Retention Marketing<\/strong> teams.<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n Common triggers include:\n – Renewal date approaching (e.g., 90 days out)\n – Auto-renew turned off\n – Payment failure or invoice overdue\n – Product usage drop or support escalations\n – Contract changes (seats, plan, pricing) pending<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing<\/strong>\n The system evaluates context to decide the best path:\n – Account health or churn risk score\n – Segment (SMB vs. enterprise, monthly vs. annual, self-serve vs. managed)\n – Engagement history (email opens, site visits, webinar attendance)\n – Adoption signals (feature usage, active users, success milestones)<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application<\/strong>\n Actions are launched across channels:\n – Educational email sequences, renewal reminders, value recaps\n – In-app prompts to review plan or update payment info\n – Sales\/customer success tasks (calls, QBR scheduling, renewal quote)\n – Targeted offers when appropriate (annual prepay, early renewal benefit)<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n The workflow records outcomes and routes next steps:\n – Renewal confirmed \u2192 onboarding to \u201cnew term\u201d experience\n – Renewal delayed \u2192 escalation path and objection handling\n – Non-renewal \u2192 churn survey, win-back sequence, or offboarding<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        A strong Renewal Workflow is less about sending more messages and more about orchestrating the right sequence, with clear stop conditions (e.g., \u201cstop all reminders once paid\u201d).<\/p>\n\n\n\n

        \n\n\n\n

        Key Components of Renewal Workflow<\/h2>\n\n\n\n

        A reliable Renewal Workflow<\/strong> is built from coordinated components\u2014technical, operational, and analytical:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Renewal date, term length, contract value<\/li>\n
        • Billing status, payment method validity, invoice history<\/li>\n
        • Product usage\/adoption metrics and support history<\/li>\n
        • Customer profile and firmographics (industry, size, region)<\/li>\n<\/ul>\n\n\n\n

          Systems and tools (at a high level)<\/h3>\n\n\n\n
            \n
          • CRM for account ownership, pipeline, and tasks<\/li>\n
          • Billing\/subscription system for invoices, payment events, and renewals<\/li>\n
          • Customer success platform (or success processes) for health tracking<\/li>\n
          • Marketing Automation<\/strong> for journey logic, triggers, and messaging<\/li>\n
          • Analytics and reporting for performance measurement<\/li>\n<\/ul>\n\n\n\n

            Process design<\/h3>\n\n\n\n
              \n
            • Standard timelines (e.g., 120\/90\/60\/30\/14\/7\/1 day checkpoints)<\/li>\n
            • Branching rules for risk level, plan type, and customer segment<\/li>\n
            • Escalation rules (when to involve sales or leadership)<\/li>\n<\/ul>\n\n\n\n

              Governance and responsibilities<\/h3>\n\n\n\n
                \n
              • Clear ownership of messaging, approvals, and data definitions<\/li>\n
              • Compliance controls (consent, frequency caps, opt-out handling)<\/li>\n
              • Documentation and change management (so workflows don\u2019t drift over time)<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                Types of Renewal Workflow<\/h2>\n\n\n\n

                \u201cTypes\u201d are usually practical distinctions rather than formal categories. The most useful ways to differentiate a Renewal Workflow<\/strong> in Direct & Retention Marketing<\/strong> include:<\/p>\n\n\n\n

                  \n
                1. \n

                  Self-serve renewals vs. managed renewals<\/strong>\n – Self-serve: emphasis on in-product prompts, payment updates, and automated reminders.\n – Managed: emphasis on human-led negotiation, legal\/procurement steps, and sales-assisted close.<\/p>\n<\/li>\n

                2. \n

                  Auto-renew vs. manual renew<\/strong>\n – Auto-renew: focus on preventing payment failures and reinforcing value.\n – Manual: focus on timely quotes, approvals, stakeholder alignment, and objection handling.<\/p>\n<\/li>\n

                3. \n

                  B2C subscriptions vs. B2B contracts<\/strong>\n – B2C: higher volume, shorter cycles, heavier reliance on Marketing Automation<\/strong> and experimentation.\n – B2B: longer cycles, more stakeholders, deeper personalization and account-based coordination.<\/p>\n<\/li>\n

                4. \n

                  Risk-based renewal journeys<\/strong>\n – Healthy accounts: streamlined value recap and confirmation flow.\n – At-risk accounts: intervention playbooks, training offers, executive outreach, or tailored success plans.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                  \n\n\n\n

                  Real-World Examples of Renewal Workflow<\/h2>\n\n\n\n

                  Example 1: SaaS annual renewal with product-led signals<\/h3>\n\n\n\n

                  A B2B SaaS company builds a Renewal Workflow<\/strong> that triggers at 90 days pre-renewal. If usage is strong, customers receive a value summary (key outcomes achieved, feature adoption tips) and a simple \u201cconfirm renewal\u201d path. If usage drops below a threshold, Marketing Automation<\/strong> branches into a rescue track: invites to a training session, an in-app checklist, and a customer success call task in the CRM. This aligns Direct & Retention Marketing<\/strong> messaging with success interventions.<\/p>\n\n\n\n

                  Example 2: Membership renewal for a consumer subscription<\/h3>\n\n\n\n

                  A membership business runs a 30-day Renewal Workflow<\/strong> focused on minimizing friction: reminders to update payment details, a personalized recap of benefits used, and a \u201cpause instead of cancel\u201d option. If payment fails, the workflow triggers SMS and email with a secure prompt to update the card. The outcome is fewer involuntary churn events and a smoother renewal experience\u2014classic Direct & Retention Marketing<\/strong> executed through Marketing Automation<\/strong>.<\/p>\n\n\n\n

                  Example 3: Agency retainer renewal with stakeholder handoff<\/h3>\n\n\n\n

                  An agency uses a Renewal Workflow<\/strong> to standardize retention for monthly retainers. At 45 days before the annual review, the workflow creates internal tasks: performance report generation, proposal drafting, and stakeholder meeting scheduling. Marketing sends an educational \u201cyear-in-review\u201d email series, while account managers handle negotiations. This hybrid model ensures consistency without removing human judgment.<\/p>\n\n\n\n

                  \n\n\n\n

                  Benefits of Using Renewal Workflow<\/h2>\n\n\n\n

                  A well-implemented Renewal Workflow<\/strong> improves both performance and operations:<\/p>\n\n\n\n

                    \n
                  • Higher renewal rate:<\/strong> Better timing and relevance reduces last-minute churn.<\/li>\n
                  • Lower cost to retain:<\/strong> Automation reduces manual chasing and repetitive work.<\/li>\n
                  • Faster time-to-renew:<\/strong> Clear steps and reminders reduce delays and procurement stalls.<\/li>\n
                  • Better customer experience:<\/strong> Customers get proactive help, not just urgent reminders.<\/li>\n
                  • Improved expansion outcomes:<\/strong> Renewal moments become structured opportunities for right-fit upgrades.<\/li>\n
                  • Cleaner reporting:<\/strong> Standard stages and definitions make renewal forecasting more accurate.<\/li>\n<\/ul>\n\n\n\n

                    In Direct & Retention Marketing<\/strong>, these benefits show up as compounding gains: improved lifetime value supports higher acquisition spend, stronger margins, and more stable growth.<\/p>\n\n\n\n

                    \n\n\n\n

                    Challenges of Renewal Workflow<\/h2>\n\n\n\n

                    A Renewal Workflow<\/strong> can underperform if foundational issues aren\u2019t addressed:<\/p>\n\n\n\n

                      \n
                    • Data quality and identity gaps:<\/strong> Incorrect renewal dates, duplicated accounts, or missing usage data break personalization.<\/li>\n
                    • Siloed ownership:<\/strong> Marketing, sales, success, and finance may each run separate processes that conflict.<\/li>\n
                    • Over-automation risk:<\/strong> Too many reminders can feel spammy, harming trust and brand perception.<\/li>\n
                    • Measurement ambiguity:<\/strong> If \u201crenewal\u201d is recorded differently across systems, reporting becomes unreliable.<\/li>\n
                    • Edge cases:<\/strong> Contract amendments, partial renewals, multi-entity customers, and co-termination can complicate workflow logic.<\/li>\n
                    • Compliance constraints:<\/strong> Consent, opt-outs, and regional regulations affect what can be sent and when.<\/li>\n<\/ul>\n\n\n\n

                      The goal is not maximal automation\u2014it\u2019s well-governed Marketing Automation<\/strong> that supports real customer decisions.<\/p>\n\n\n\n

                      \n\n\n\n

                      Best Practices for Renewal Workflow<\/h2>\n\n\n\n

                      To build a Renewal Workflow that performs reliably in Direct & Retention Marketing<\/strong>, focus on these practices:<\/p>\n\n\n\n

                        \n
                      1. \n

                        Start early and design around customer effort<\/strong>\n Begin value reinforcement well before renewal and remove friction from payment and confirmation steps.<\/p>\n<\/li>\n

                      2. \n

                        Segment by renewal motion<\/strong>\n Separate self-serve from sales-assisted renewals, and tailor cadence and channels accordingly.<\/p>\n<\/li>\n

                      3. \n

                        Use \u201cvalue proof\u201d messaging<\/strong>\n Include outcomes, adoption milestones, benchmarks, and next-best actions\u2014not just renewal deadlines.<\/p>\n<\/li>\n

                      4. \n

                        Implement clear stop rules<\/strong>\n Immediately suppress reminders once renewal is confirmed, payment is processed, or an account enters a sales-managed negotiation stage.<\/p>\n<\/li>\n

                      5. \n

                        Add escalation paths<\/strong>\n Define thresholds that trigger human outreach (e.g., health score drop, repeated payment failure, key stakeholder disengagement).<\/p>\n<\/li>\n

                      6. \n

                        Run experiments responsibly<\/strong>\n Test subject lines, timing, and content\u2014but protect customer experience with frequency caps and holdouts where appropriate.<\/p>\n<\/li>\n

                      7. \n

                        Document definitions and ownership<\/strong>\n Standardize what \u201crenewed,\u201d \u201cat risk,\u201d and \u201cchurned\u201d mean across CRM, billing, and analytics.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                        \n\n\n\n

                        Tools Used for Renewal Workflow<\/h2>\n\n\n\n

                        A Renewal Workflow<\/strong> is typically operationalized through a stack rather than a single tool. Common tool categories in Marketing Automation<\/strong> and Direct & Retention Marketing<\/strong> include:<\/p>\n\n\n\n

                          \n
                        • Marketing automation platforms:<\/strong> Build multi-step journeys, triggers, segmentation, and frequency controls.<\/li>\n
                        • CRM systems:<\/strong> Track account ownership, create tasks, manage renewal pipelines, and log activity.<\/li>\n
                        • Subscription\/billing systems:<\/strong> Source-of-truth for invoices, payment failures, plan changes, and renewal events.<\/li>\n
                        • Customer success systems (or success workflows):<\/strong> Health scoring, playbooks, and lifecycle milestones.<\/li>\n
                        • Analytics tools:<\/strong> Cohort analysis, churn modeling, funnel reporting, and attribution where appropriate.<\/li>\n
                        • Reporting dashboards\/BI:<\/strong> Renewal forecasting, segment performance, and executive visibility.<\/li>\n
                        • Customer messaging tools:<\/strong> In-app messages, push notifications, and feedback collection.<\/li>\n<\/ul>\n\n\n\n

                          The most important \u201ctool\u201d choice is integration quality: renewal data must flow reliably so the workflow can trigger correctly and measure outcomes consistently.<\/p>\n\n\n\n

                          \n\n\n\n

                          Metrics Related to Renewal Workflow<\/h2>\n\n\n\n

                          To manage a Renewal Workflow<\/strong> effectively, track metrics across outcomes, leading indicators, and efficiency:<\/p>\n\n\n\n

                          Core outcome metrics<\/h3>\n\n\n\n
                            \n
                          • Renewal rate:<\/strong> Renewed accounts \u00f7 eligible accounts in a period<\/li>\n
                          • Churn rate:<\/strong> Lost accounts or revenue \u00f7 starting base<\/li>\n
                          • Net revenue retention (NRR):<\/strong> Expansion offsets churn; critical for subscription models<\/li>\n
                          • Gross revenue retention (GRR):<\/strong> Retained revenue excluding expansion<\/li>\n<\/ul>\n\n\n\n

                            Workflow performance metrics<\/h3>\n\n\n\n
                              \n
                            • Time-to-renew:<\/strong> Days from first renewal touch to confirmation<\/li>\n
                            • At-risk conversion rate:<\/strong> Percent of at-risk accounts recovered<\/li>\n
                            • Payment recovery rate:<\/strong> Success rate after dunning sequences<\/li>\n
                            • Stage progression:<\/strong> Movement through renewal stages in CRM\/pipeline<\/li>\n<\/ul>\n\n\n\n

                              Engagement and experience signals<\/h3>\n\n\n\n
                                \n
                              • Email engagement (opens\/clicks are directional, not definitive)<\/li>\n
                              • In-app prompt completion rates<\/li>\n
                              • Support ticket volume and resolution time near renewal<\/li>\n
                              • Customer satisfaction signals (survey results, NPS\/CSAT where used)<\/li>\n<\/ul>\n\n\n\n

                                Choose metrics that match your renewal motion; a self-serve consumer Renewal Workflow should not be evaluated the same way as an enterprise contract process.<\/p>\n\n\n\n

                                \n\n\n\n

                                Future Trends of Renewal Workflow<\/h2>\n\n\n\n

                                Several trends are shaping how Renewal Workflow<\/strong> programs evolve within Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted personalization:<\/strong> Better summarization of customer value (usage highlights, outcomes) and smarter routing for at-risk accounts\u2014used carefully with human oversight.<\/li>\n
                                • Predictive churn and renewal propensity modeling:<\/strong> More teams will score accounts using behavior signals, not just dates.<\/li>\n
                                • Omnichannel orchestration:<\/strong> Coordinated email, in-app, SMS, and sales tasks with unified frequency controls.<\/li>\n
                                • Privacy-driven measurement changes:<\/strong> Less reliance on third-party data and more emphasis on first-party product and billing signals.<\/li>\n
                                • Lifecycle standardization:<\/strong> Renewal will increasingly be treated as part of a single lifecycle system (onboarding \u2192 adoption \u2192 renewal \u2192 expansion), powered by Marketing Automation<\/strong> but governed cross-functionally.<\/li>\n<\/ul>\n\n\n\n

                                  The direction is clear: Renewal Workflow design will be less about reminders and more about lifecycle intelligence and customer value reinforcement.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  Renewal Workflow vs Related Terms<\/h2>\n\n\n\n

                                  Understanding adjacent concepts helps teams implement the right motion:<\/p>\n\n\n\n

                                    \n
                                  • \n

                                    Renewal Workflow vs Retention Workflow<\/strong>\n Retention is broader: it includes onboarding, adoption, engagement, and churn prevention throughout the customer lifecycle. A Renewal Workflow is narrower and time-bound around the renewal decision and contract mechanics.<\/p>\n<\/li>\n

                                  • \n

                                    Renewal Workflow vs Win-back Campaign<\/strong>\n A win-back campaign targets customers after they churn or cancel. Renewal Workflow is proactive\u2014aimed at preventing churn before it happens. Both can live inside Marketing Automation<\/strong>, but they serve different moments.<\/p>\n<\/li>\n

                                  • \n

                                    Renewal Workflow vs Dunning Process<\/strong>\n Dunning focuses on recovering failed payments (involuntary churn). It\u2019s often one component of a Renewal Workflow, but renewals also include value messaging, stakeholder alignment, and success interventions\u2014not just billing recovery.<\/p>\n<\/li>\n<\/ul>\n\n\n\n

                                    \n\n\n\n

                                    Who Should Learn Renewal Workflow<\/h2>\n\n\n\n

                                    A Renewal Workflow<\/strong> is worth learning because it sits at the intersection of revenue, customer experience, and operations:<\/p>\n\n\n\n

                                      \n
                                    • Marketers:<\/strong> Build lifecycle programs that drive measurable renewal outcomes in Direct & Retention Marketing<\/strong>.<\/li>\n
                                    • Analysts:<\/strong> Improve forecasting, cohort analysis, and churn diagnosis by standardizing stages and metrics.<\/li>\n
                                    • Agencies:<\/strong> Deliver higher client retention and create repeatable processes for subscription and service businesses.<\/li>\n
                                    • Business owners and founders:<\/strong> Stabilize revenue and increase lifetime value without relying solely on acquisition.<\/li>\n
                                    • Developers and ops teams:<\/strong> Implement reliable triggers, integrations, data models, and event tracking that make Marketing Automation<\/strong> journeys accurate.<\/li>\n<\/ul>\n\n\n\n
                                      \n\n\n\n

                                      Summary of Renewal Workflow<\/h2>\n\n\n\n

                                      A Renewal Workflow<\/strong> is a structured, measurable system that guides customers toward renewing subscriptions or contracts through coordinated messaging, tasks, and decision rules. It matters because renewals drive predictable growth, reduce churn, and improve lifetime value\u2014central goals in Direct & Retention Marketing<\/strong>. When implemented through Marketing Automation<\/strong> and integrated with CRM, billing, and product signals, Renewal Workflow programs become scalable, personalized, and continuously optimizable.<\/p>\n\n\n\n

                                      \n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      1) What is a Renewal Workflow in simple terms?<\/h3>\n\n\n\n

                                      A Renewal Workflow is a planned set of steps\u2014messages, reminders, and internal tasks\u2014that starts before a contract ends and helps the customer renew smoothly.<\/p>\n\n\n\n

                                      2) When should a Renewal Workflow start?<\/h3>\n\n\n\n

                                      Many teams start 90 days before annual renewals (or 30 days for monthly plans), then adjust based on sales cycle length, procurement complexity, and customer segment.<\/p>\n\n\n\n

                                      3) How does Marketing Automation support renewals without annoying customers?<\/h3>\n\n\n\n

                                      Marketing Automation<\/strong> helps by using segmentation, behavior-based branching, and frequency caps so customers only receive relevant touches\u2014and communications stop immediately after renewal.<\/p>\n\n\n\n

                                      4) What data do I need to build a Renewal Workflow?<\/h3>\n\n\n\n

                                      At minimum: renewal date, plan\/term, billing status, and a customer identifier shared across systems. Stronger workflows also use product usage, support signals, and account ownership.<\/p>\n\n\n\n

                                      5) Which channel works best for renewal outreach?<\/h3>\n\n\n\n

                                      It depends on the renewal motion. Self-serve renewals often perform well with email + in-app prompts, while managed B2B renewals require coordinated human outreach supported by Direct & Retention Marketing<\/strong> messaging.<\/p>\n\n\n\n

                                      6) How do you measure whether a Renewal Workflow is working?<\/h3>\n\n\n\n

                                      Track renewal rate and churn first, then diagnose with leading indicators like time-to-renew, at-risk recovery rate, payment recovery rate, and segment-level performance trends.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      A **Renewal Workflow** is a structured sequence of messages, tasks, and decision rules designed to increase the likelihood that a customer renews a subscription, contract, membership, or service agreement. In **Direct & Retention Marketing**, it turns renewals from a last-minute reminder into a managed lifecycle experience that starts well before the renewal date and continues through confirmation (or recovery if renewal is at risk).<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8147","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8147"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8147\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}