{"id":8134,"date":"2026-03-25T15:57:12","date_gmt":"2026-03-25T15:57:12","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/lead-assignment\/"},"modified":"2026-03-25T15:57:12","modified_gmt":"2026-03-25T15:57:12","slug":"lead-assignment","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/lead-assignment\/","title":{"rendered":"Lead Assignment: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

Lead Assignment is the process of routing each incoming lead to the right person, team, or workflow\u2014quickly, consistently, and based on defined rules. In Direct & Retention Marketing<\/strong>, where speed-to-response and relevance heavily influence conversion, Lead Assignment determines whether an interested prospect becomes a customer, a nurtured subscriber, or a missed opportunity.<\/p>\n\n\n\n

Modern Marketing Automation<\/strong> makes Lead Assignment scalable. Instead of relying on manual inbox triage or spreadsheets, teams use data signals (source, intent, geography, product interest, lifecycle stage) to decide where a lead should go and what should happen next. Done well, Lead Assignment improves follow-up speed, reduces wasted sales effort, and creates a smoother experience across email, SMS, paid media, website, and customer success touchpoints.<\/p>\n\n\n\n

What Is Lead Assignment?<\/h2>\n\n\n\n

Lead Assignment<\/strong> is the structured method of distributing leads to an owner (such as a sales rep, account executive, SDR\/BDR, partner, call center agent, or retention specialist) or to an automated path (such as a nurture sequence or qualification queue). The core concept is simple: every lead should have a clear next best action and a responsible owner<\/em>.<\/p>\n\n\n\n

From a business perspective, Lead Assignment is an operational control point between demand generation and revenue. It ensures that lead supply from campaigns translates into timely conversations, tailored follow-up, and measurable pipeline outcomes.<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, Lead Assignment isn\u2019t only about \u201cnew leads.\u201d It also applies to:\n– trial users who need onboarding support,\n– lapsed customers who trigger win-back programs,\n– high-value customers who should be routed to a retention manager,\n– inbound requests from email\/SMS campaigns and landing pages.<\/p>\n\n\n\n

Within Marketing Automation<\/strong>, Lead Assignment often sits alongside lead capture, enrichment, scoring, segmentation, and lifecycle routing\u2014turning raw inquiries into orchestrated journeys and accountable follow-up.<\/p>\n\n\n\n

Why Lead Assignment Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, small delays and mismatched outreach can create outsized losses. Lead Assignment matters because it directly influences:<\/p>\n\n\n\n

    \n
  • Speed-to-lead<\/strong>: Many businesses see conversion rates drop sharply when follow-up is delayed. Lead Assignment reduces lag by routing instantly.<\/li>\n
  • Relevance and personalization<\/strong>: Routing based on product interest, customer tier, or behavior allows messages to match intent, which is core to Direct & Retention Marketing<\/strong>.<\/li>\n
  • Operational efficiency<\/strong>: The right leads go to the right teams, limiting \u201clead ping-pong\u201d and duplicate outreach.<\/li>\n
  • Pipeline and retention outcomes<\/strong>: Better routing increases qualified meetings, reduces churn risk, and improves lifetime value by connecting customers with the right help sooner.<\/li>\n
  • Competitive advantage<\/strong>: When multiple vendors respond, the first relevant response often wins. Lead Assignment helps you be fast and<\/em> accurate.<\/li>\n<\/ul>\n\n\n\n

    Because Marketing Automation<\/strong> can coordinate email\/SMS sequences, audience suppression, and CRM tasks, Lead Assignment becomes a strategic lever\u2014not just an administrative function.<\/p>\n\n\n\n

    How Lead Assignment Works<\/h2>\n\n\n\n

    While implementations vary, Lead Assignment typically follows a practical workflow:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n – A lead is created from a form fill, checkout initiation, demo request, webinar registration, chat, inbound call, referral, or reactivation event.\n – In Direct & Retention Marketing<\/strong>, triggers may also include behavioral events like pricing-page visits, churn-risk signals, or loyalty milestones.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Processing<\/strong>\n – Data is validated (email\/phone format), deduplicated, and enriched (company size, industry, region, customer status).\n – Rules evaluate routing criteria such as territory, account ownership, product line, lifecycle stage, or lead score.\n – Some teams add constraints: business hours, rep capacity, SLA tiers, or language support.<\/p>\n<\/li>\n

    3. \n

      Execution \/ Application<\/strong>\n – The system assigns an owner in the CRM, creates tasks, triggers notifications, and launches the correct nurture or follow-up sequence.\n – Marketing Automation<\/strong> may also update segments, apply tags, and suppress conflicting campaigns (e.g., exclude a \u201cnew lead\u201d offer after a purchase).<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n – The lead gets the correct first response and experiences a consistent journey.\n – Teams can measure acceptance, speed, qualification, conversion, and revenue contribution, then refine rules over time.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      In practice, Lead Assignment is rarely \u201cset and forget.\u201d It\u2019s a living system that must evolve with campaigns, territories, products, and customer behavior.<\/p>\n\n\n\n

      Key Components of Lead Assignment<\/h2>\n\n\n\n

      Strong Lead Assignment depends on more than a single rule. The most important components include:<\/p>\n\n\n\n

      Data Inputs<\/h3>\n\n\n\n
        \n
      • Lead source and campaign (email, paid search, affiliate, referral, SMS, organic)<\/li>\n
      • Intent signals (pages visited, content downloaded, return frequency)<\/li>\n
      • Profile attributes (geo, industry, company size, role, language)<\/li>\n
      • Customer status (prospect, trial, active customer, churned)<\/li>\n
      • Consent and preferences (email\/SMS opt-in, contact frequency)<\/li>\n<\/ul>\n\n\n\n

        Systems and Processes<\/h3>\n\n\n\n
          \n
        • A CRM system as the source of truth for ownership and activity history<\/li>\n
        • Marketing Automation<\/strong> for triggers, segmentation, and lifecycle orchestration<\/li>\n
        • A defined lead management process (SLA, qualification criteria, handoff stages)<\/li>\n<\/ul>\n\n\n\n

          Governance and Responsibilities<\/h3>\n\n\n\n
            \n
          • Clear definitions of MQL\/SQL (or equivalent stages)<\/li>\n
          • Ownership rules for new leads vs. existing accounts<\/li>\n
          • Conflict resolution for duplicates and reassignment<\/li>\n
          • Documentation and change control (who can edit routing rules)<\/li>\n<\/ul>\n\n\n\n

            Metrics and Feedback Loops<\/h3>\n\n\n\n
              \n
            • Speed-to-first-touch and SLA compliance<\/li>\n
            • Lead acceptance and re-routing rates<\/li>\n
            • Conversion to meeting, opportunity, purchase, or retention milestone<\/li>\n
            • Quality indicators (fit, fraud\/spam rate, disqualification reasons)<\/li>\n<\/ul>\n\n\n\n

              Types of Lead Assignment<\/h2>\n\n\n\n

              Lead Assignment doesn\u2019t have one universal taxonomy, but in real teams these are the most useful distinctions:<\/p>\n\n\n\n

              Rule-Based Assignment<\/h3>\n\n\n\n

              Routing uses explicit logic, such as:\n– territory by country\/state,\n– product interest by form selection,\n– customer tier by spend,\n– channel by campaign type.<\/p>\n\n\n\n

              This is the most common approach and a strong foundation for Marketing Automation<\/strong>.<\/p>\n\n\n\n

              Round-Robin Assignment<\/h3>\n\n\n\n

              Leads rotate evenly across reps to balance distribution. It\u2019s effective for high-volume inbound, especially when leads are relatively similar and speed matters.<\/p>\n\n\n\n

              Account-Based Assignment<\/h3>\n\n\n\n

              Leads are assigned based on account ownership (or named accounts), common in B2B and enterprise. In Direct & Retention Marketing<\/strong>, it also prevents existing customers from being treated like new prospects.<\/p>\n\n\n\n

              Score- or Priority-Based Assignment<\/h3>\n\n\n\n

              High-intent or high-fit leads go to senior reps or fast-response teams; lower-priority leads go to nurture or inside sales. This aligns with lifecycle marketing and capacity management.<\/p>\n\n\n\n

              Queue-Based or Pool Assignment<\/h3>\n\n\n\n

              Leads enter a queue that reps claim, often used in call centers or support-led growth models. It can work well when staffing fluctuates.<\/p>\n\n\n\n

              Real-World Examples of Lead Assignment<\/h2>\n\n\n\n

              Example 1: E-commerce win-back in Direct & Retention Marketing<\/h3>\n\n\n\n

              A brand identifies churn-risk customers who haven\u2019t purchased in 90 days. Marketing Automation<\/strong> triggers a win-back email series, but customers who click \u201cNeed help choosing\u201d are routed via Lead Assignment to a retention specialist. High-LTV customers get priority and a call task; lower-LTV customers get live chat + curated recommendations. Result: fewer discounts wasted and better retention outcomes.<\/p>\n\n\n\n

              Example 2: B2B demo requests with territory + intent routing<\/h3>\n\n\n\n

              A SaaS company runs paid search and email campaigns. A demo request triggers Lead Assignment based on:\n– region (EMEA\/APAC\/NA),\n– company size (SMB vs mid-market),\n– intent (pricing page visits).\nHot leads go to an SDR with a 5-minute SLA, while lower-intent leads enter a tailored nurture sequence. In Direct & Retention Marketing<\/strong>, this prevents over-contacting low-intent leads while still moving them forward.<\/p>\n\n\n\n

              Example 3: Multi-product company preventing internal competition<\/h3>\n\n\n\n

              A business sells two product lines that often attract the same audience. A lead downloads a guide for Product A but later engages with Product B. Lead Assignment checks recent engagement and assigns to the team most aligned with current intent, while Marketing Automation<\/strong> suppresses conflicting sequences. This reduces confusing outreach and improves customer experience.<\/p>\n\n\n\n

              Benefits of Using Lead Assignment<\/h2>\n\n\n\n

              When Lead Assignment is designed thoughtfully, it creates compounding benefits:<\/p>\n\n\n\n

                \n
              • Higher conversion rates<\/strong> from faster, more relevant follow-up<\/li>\n
              • Lower acquisition costs<\/strong> by improving the yield from existing traffic and campaigns<\/li>\n
              • Better sales productivity<\/strong> by reducing time spent on low-fit or misrouted leads<\/li>\n
              • Cleaner customer journeys<\/strong> across email, SMS, paid retargeting, and onboarding\u2014core to Direct & Retention Marketing<\/strong><\/li>\n
              • More reliable reporting<\/strong> because ownership and stages are consistently tracked<\/li>\n
              • Improved retention and expansion<\/strong> when at-risk customers are routed to the right team quickly<\/li>\n<\/ul>\n\n\n\n

                Because Marketing Automation<\/strong> can execute routing at scale, these gains often increase as lead volume grows.<\/p>\n\n\n\n

                Challenges of Lead Assignment<\/h2>\n\n\n\n

                Lead Assignment can fail quietly if the underlying assumptions are wrong. Common challenges include:<\/p>\n\n\n\n

                  \n
                • Data quality issues<\/strong>: missing fields, inaccurate geography, disposable emails, or inconsistent source tagging.<\/li>\n
                • Duplicate records<\/strong>: multiple submissions create conflicting ownership and fragmented history.<\/li>\n
                • Overly complex rules<\/strong>: too many exceptions make routing unpredictable and hard to maintain.<\/li>\n
                • Misaligned incentives<\/strong>: sales may reject leads that marketing considers qualified, undermining the system.<\/li>\n
                • Capacity constraints<\/strong>: perfect routing still fails if response SLAs can\u2019t be met.<\/li>\n
                • Attribution confusion<\/strong>: if campaign tracking is inconsistent, you can\u2019t diagnose which sources produce assignable, high-quality leads.<\/li>\n
                • Privacy and consent constraints<\/strong>: for Direct & Retention Marketing<\/strong>, opt-in and contact rules may limit what follow-up is allowed, affecting routing logic.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Lead Assignment<\/h2>\n\n\n\n

                  These practices make Lead Assignment durable and measurable:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with a small set of routing rules<\/strong>\n – Begin with territory\/account ownership, lifecycle stage, and product interest.\n – Add complexity only when measurement proves it\u2019s needed.<\/p>\n<\/li>\n

                  2. \n

                    Define SLAs and enforce them<\/strong>\n – Set targets by lead type (demo request vs content download vs churn-risk).\n – Use alerts and dashboards to track SLA compliance.<\/p>\n<\/li>\n

                  3. \n

                    Standardize lead source and campaign tracking<\/strong>\n – Ensure UTMs or equivalent campaign metadata flows into the CRM.\n – Consistent tagging strengthens both Lead Assignment and Marketing Automation<\/strong> logic.<\/p>\n<\/li>\n

                  4. \n

                    Use lead scoring carefully<\/strong>\n – Validate scoring against outcomes (meetings, opportunities, purchases).\n – Recalibrate when channels or offers change.<\/p>\n<\/li>\n

                  5. \n

                    Deduplicate and manage conflicts<\/strong>\n – Decide what happens when an existing contact submits a new form.\n – Prioritize account ownership or customer success ownership for existing customers.<\/p>\n<\/li>\n

                  6. \n

                    Create a clear \u201creject reason\u201d taxonomy<\/strong>\n – When sales rejects a lead, capture why (no budget, student, competitor, wrong region).\n – Feed that data back into targeting and routing improvements.<\/p>\n<\/li>\n

                  7. \n

                    Test and monitor routinely<\/strong>\n – Audit a sample of assigned leads weekly.\n – Watch for routing drift after campaign launches or territory changes.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Lead Assignment<\/h2>\n\n\n\n

                    Lead Assignment is typically operationalized through a stack rather than a single tool category:<\/p>\n\n\n\n

                      \n
                    • CRM systems<\/strong>: store ownership, activities, stages, and account relationships; enforce assignment rules and SLAs.<\/li>\n
                    • Marketing Automation platforms<\/strong>: trigger routing based on behaviors, segments, and lifecycle changes; coordinate email\/SMS journeys in Direct & Retention Marketing<\/strong>.<\/li>\n
                    • Analytics tools<\/strong>: validate funnel performance by source, campaign, and segment; detect where misassignment reduces conversion.<\/li>\n
                    • Ad platforms and audience tools<\/strong>: sync audiences for retargeting\/suppression so assigned leads don\u2019t see irrelevant acquisition ads.<\/li>\n
                    • Reporting dashboards \/ BI<\/strong>: combine CRM + campaign data to track speed-to-lead, acceptance, and conversion trends.<\/li>\n
                    • Data enrichment and validation services (category)<\/strong>: improve routing accuracy via firmographics, phone validation, and fraud\/spam detection.<\/li>\n<\/ul>\n\n\n\n

                      The key is integration: Lead Assignment is only as good as the data flow between capture points, Marketing Automation<\/strong>, and CRM ownership.<\/p>\n\n\n\n

                      Metrics Related to Lead Assignment<\/h2>\n\n\n\n

                      To manage Lead Assignment, track metrics that reflect both speed and quality:<\/p>\n\n\n\n

                        \n
                      • Speed-to-lead \/ time to first touch<\/strong> (median and distribution)<\/li>\n
                      • SLA compliance rate<\/strong> by lead type and channel<\/li>\n
                      • Lead acceptance rate<\/strong> (assigned leads accepted vs rejected)<\/li>\n
                      • Reassignment rate<\/strong> (how often leads move owners\u2014high rates can indicate rule problems)<\/li>\n
                      • Contact rate<\/strong> (percent of leads successfully reached)<\/li>\n
                      • Qualification rate<\/strong> (lead to qualified stage)<\/li>\n
                      • Conversion rates<\/strong> (lead \u2192 meeting, lead \u2192 opportunity, lead \u2192 purchase)<\/li>\n
                      • Pipeline and revenue per lead<\/strong> (or retention revenue influenced for existing customers)<\/li>\n
                      • Churn\/retention indicators<\/strong> for routed customer leads (save rate, renewal rate, expansion rate)<\/li>\n
                      • Spam\/fraud rate<\/strong> and invalid contact rate<\/li>\n<\/ul>\n\n\n\n

                        In Direct & Retention Marketing<\/strong>, also measure downstream experience signals (unsubscribe rate, complaint rate) to ensure assignment-triggered outreach stays relevant.<\/p>\n\n\n\n

                        Future Trends of Lead Assignment<\/h2>\n\n\n\n

                        Lead Assignment is evolving as teams push for more personalization and better measurement:<\/p>\n\n\n\n

                          \n
                        • AI-assisted routing<\/strong>: models can predict the best owner or channel based on historical outcomes, not just static rules. Expect hybrid setups where AI suggests and humans govern.<\/li>\n
                        • Real-time intent integration<\/strong>: website and product usage signals will increasingly influence Lead Assignment, especially in product-led and retention-driven businesses.<\/li>\n
                        • Orchestration across lifecycle<\/strong>: routing won\u2019t stop at \u201cnew lead.\u201d Direct & Retention Marketing<\/strong> will use Lead Assignment for onboarding, expansion, support-to-sales handoffs, and churn prevention.<\/li>\n
                        • Privacy-driven data changes<\/strong>: reduced third-party identifiers and stricter consent will raise the importance of first-party data hygiene and transparent preference management.<\/li>\n
                        • Capacity-aware automation<\/strong>: assignment logic will more often incorporate workload, rep availability, and business hours to protect customer experience.<\/li>\n<\/ul>\n\n\n\n

                          The direction is clear: Lead Assignment is becoming smarter, faster, and more lifecycle-oriented inside Marketing Automation<\/strong> frameworks.<\/p>\n\n\n\n

                          Lead Assignment vs Related Terms<\/h2>\n\n\n\n

                          Lead Assignment vs Lead Routing<\/h3>\n\n\n\n

                          These terms are often used interchangeably. Practically, lead routing<\/strong> emphasizes the path<\/em> (rules and logic), while Lead Assignment<\/strong> emphasizes the outcome<\/em> (who owns it, what task is created, what sequence starts). Strong programs treat routing as the mechanism and assignment as the accountable result.<\/p>\n\n\n\n

                          Lead Assignment vs Lead Scoring<\/h3>\n\n\n\n

                          Lead scoring<\/strong> estimates priority or readiness (fit + intent). Lead Assignment<\/strong> decides where the lead goes. Scoring can inform assignment, but you can assign leads without scoring (e.g., by territory).<\/p>\n\n\n\n

                          Lead Assignment vs Lead Distribution<\/h3>\n\n\n\n

                          Lead distribution<\/strong> focuses on allocating volume fairly (often round-robin). Lead Assignment<\/strong> is broader: it includes fairness, but also specialization, customer status, SLAs, and lifecycle context relevant to Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                          Who Should Learn Lead Assignment<\/h2>\n\n\n\n
                            \n
                          • Marketers<\/strong>: to ensure campaigns convert into conversations, not just form fills; to align Marketing Automation<\/strong> journeys with sales capacity and retention workflows.<\/li>\n
                          • Analysts<\/strong>: to measure funnel health, detect leakage, and connect routing rules to revenue and retention outcomes.<\/li>\n
                          • Agencies<\/strong>: to deliver end-to-end performance improvements, not just traffic, especially in Direct & Retention Marketing<\/strong> programs.<\/li>\n
                          • Business owners and founders<\/strong>: to avoid operational bottlenecks that limit growth and to build repeatable revenue processes.<\/li>\n
                          • Developers and ops teams<\/strong>: to implement reliable integrations, deduplication logic, and event-driven triggers that keep Lead Assignment accurate at scale.<\/li>\n<\/ul>\n\n\n\n

                            Summary of Lead Assignment<\/h2>\n\n\n\n

                            Lead Assignment is the disciplined practice of routing each lead to the right owner or workflow with clear accountability. It matters because it improves speed-to-response, relevance, and conversion\u2014critical in Direct & Retention Marketing<\/strong> where timing and personalization drive results. Implemented through CRM processes and Marketing Automation<\/strong>, Lead Assignment connects campaign activity to measurable pipeline, revenue, and retention outcomes, while enabling scalable, consistent customer experiences.<\/p>\n\n\n\n

                            Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            1) What is Lead Assignment and why is it important?<\/h3>\n\n\n\n

                            Lead Assignment routes each new or re-engaged lead to the right person or automated path. It\u2019s important because it improves response speed, reduces misrouted outreach, and increases conversion and retention outcomes.<\/p>\n\n\n\n

                            2) How does Lead Assignment fit into Marketing Automation?<\/h3>\n\n\n\n

                            In Marketing Automation<\/strong>, Lead Assignment is typically triggered by form submits or behavioral events, then executed by updating CRM ownership, creating tasks, and launching the correct nurture or follow-up sequence based on rules and segments.<\/p>\n\n\n\n

                            3) Should Lead Assignment be round-robin or territory-based?<\/h3>\n\n\n\n

                            Use round-robin when leads are similar and speed is the main goal. Use territory- or specialization-based Lead Assignment when coverage, language, product complexity, or account relationships affect conversion.<\/p>\n\n\n\n

                            4) What happens if an existing customer becomes a lead again?<\/h3>\n\n\n\n

                            Best practice is to route based on customer status and account ownership. In Direct & Retention Marketing<\/strong>, existing customers often belong with customer success or retention teams, not new-business sales.<\/p>\n\n\n\n

                            5) How can I tell if Lead Assignment rules are hurting performance?<\/h3>\n\n\n\n

                            Warning signs include high reassignment rates, low contact rates, frequent SLA misses, and large conversion differences between owners that can\u2019t be explained by lead quality.<\/p>\n\n\n\n

                            6) Do I need lead scoring to implement Lead Assignment?<\/h3>\n\n\n\n

                            No. You can start with simple routing by geography, product interest, or lifecycle stage. Lead scoring becomes useful when volume is high and prioritization is essential.<\/p>\n\n\n\n

                            7) How often should we review our Lead Assignment setup?<\/h3>\n\n\n\n

                            Review monthly at minimum, and after any major campaign, territory, or product change. A lightweight weekly audit of a sample of leads helps catch errors early and keeps Marketing Automation<\/strong> workflows reliable.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Lead Assignment is the process of routing each incoming lead to the right person, team, or workflow\u2014quickly, consistently, and based on defined rules. In **Direct & Retention Marketing**, where speed-to-response and relevance heavily influence conversion, Lead Assignment determines whether an interested prospect becomes a customer, a nurtured subscriber, or a missed opportunity.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8134","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8134"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8134\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}