{"id":8127,"date":"2026-03-25T15:41:18","date_gmt":"2026-03-25T15:41:18","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/hubspot-workflow\/"},"modified":"2026-03-25T15:41:18","modified_gmt":"2026-03-25T15:41:18","slug":"hubspot-workflow","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/hubspot-workflow\/","title":{"rendered":"Hubspot Workflow: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Marketing Automation"},"content":{"rendered":"\n

A Hubspot Workflow<\/strong> is a rules-based automation that triggers actions\u2014like sending emails, updating CRM properties, assigning sales tasks, or rotating leads\u2014based on contact behavior and data. In Direct & Retention Marketing<\/strong>, that matters because timely, relevant follow-ups are what turn first-time visitors into leads, leads into customers, and customers into repeat buyers.<\/p>\n\n\n\n

Modern audiences expect fast responses, consistent messaging, and personalized experiences across email, SMS, ads, and lifecycle communications. Marketing Automation<\/strong> is how teams deliver that consistency at scale without manually pushing every message. A well-designed Hubspot Workflow<\/strong> acts like an operational backbone: it ensures the right person gets the right message at the right moment, and it keeps your CRM data clean enough to power reliable targeting and measurement.<\/p>\n\n\n\n

\n\n\n\n

What Is Hubspot Workflow?<\/h2>\n\n\n\n

A Hubspot Workflow<\/strong> is an automation logic sequence inside HubSpot that enrolls CRM records (such as contacts, companies, deals, or tickets) when they meet defined criteria, then performs a series of automated actions. Think of it as \u201cif this happens, then do that,\u201d extended into multi-step customer journeys.<\/p>\n\n\n\n

At its core, the concept combines three things:<\/p>\n\n\n\n

    \n
  • Triggering conditions<\/strong> (who enters and when)<\/li>\n
  • Actions<\/strong> (what the system does)<\/li>\n
  • Rules and timing<\/strong> (how the journey progresses, branches, or stops)<\/li>\n<\/ul>\n\n\n\n

    The business meaning is straightforward: a Hubspot Workflow<\/strong> helps teams operationalize strategy. Instead of hoping every lead gets the right follow-up, your Direct & Retention Marketing<\/strong> becomes repeatable, measurable, and less dependent on manual effort.<\/p>\n\n\n\n

    Within Marketing Automation<\/strong>, HubSpot workflows are commonly used for lifecycle nurturing, lead routing, customer onboarding, re-engagement, and internal coordination between marketing, sales, and support.<\/p>\n\n\n\n

    \n\n\n\n

    Why Hubspot Workflow Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    Direct & Retention Marketing<\/strong> is won and lost in the follow-up. Speed, relevance, and consistency drive response rates and lifetime value. A Hubspot Workflow<\/strong> supports that by turning key customer signals\u2014form fills, page visits, trial start, product usage milestones, or support events\u2014into timely communications and next steps.<\/p>\n\n\n\n

    Strategically, it creates business value in four ways:<\/p>\n\n\n\n

      \n
    1. \n

      Faster lead response and higher conversion<\/strong>\n Automations can notify sales instantly, send qualification questions, or schedule meetings without delays.<\/p>\n<\/li>\n

    2. \n

      Consistent lifecycle messaging<\/strong>\n Workflows enforce your playbook so customers don\u2019t fall through gaps during onboarding, renewal, or win-back.<\/p>\n<\/li>\n

    3. \n

      Better segmentation and personalization<\/strong>\n When workflows update properties and memberships, campaigns become more targeted across channels\u2014an essential element of Marketing Automation<\/strong>.<\/p>\n<\/li>\n

    4. \n

      Operational alignment across teams<\/strong>\n A Hubspot Workflow<\/strong> can automatically create tasks, rotate ownership, and set service follow-ups, which reduces friction and improves customer experience.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Competitive advantage comes from execution. Teams that implement reliable automation iterate faster, learn from data, and scale Direct & Retention Marketing<\/strong> without scaling headcount at the same pace.<\/p>\n\n\n\n

      \n\n\n\n

      How Hubspot Workflow Works<\/h2>\n\n\n\n

      A Hubspot Workflow<\/strong> is both procedural and practical. It typically follows a clear lifecycle:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n A record is enrolled when it matches criteria\u2014such as \u201csubmitted onboarding form,\u201d \u201cbecame a customer,\u201d \u201copened pricing page 3 times,\u201d or \u201cdeal moved to Negotiation.\u201d Enrollment can be one-time or allow re-enrollment after certain events.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing<\/strong>\n The workflow evaluates conditions and data: lifecycle stage, lead score, persona, product interest, deal amount, region, consent status, and more. It may branch into if\/then paths, check lists, or wait for events.<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application<\/strong>\n The workflow performs actions. Common actions include sending emails, creating tasks, updating properties, setting lead status, assigning owners, adding to lists, delaying steps, or triggering internal notifications.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n The result is a measurable change: a lead progresses, a customer activates, churn risk decreases, pipeline moves forward, or data quality improves. In Direct & Retention Marketing<\/strong>, the outcome should map to an objective like conversion rate, activation rate, repeat purchase, or retention.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The key is that Marketing Automation<\/strong> only works when the logic matches customer intent and your operational constraints (sales capacity, support SLAs, compliance rules).<\/p>\n\n\n\n

        \n\n\n\n

        Key Components of Hubspot Workflow<\/h2>\n\n\n\n

        A strong Hubspot Workflow<\/strong> isn\u2019t just a set of steps\u2014it\u2019s a system with inputs, governance, and measurement. Key components include:<\/p>\n\n\n\n

        Data inputs and eligibility<\/h3>\n\n\n\n
          \n
        • CRM properties (source, persona, lifecycle stage, industry, plan type)<\/li>\n
        • Behavioral signals (form submissions, email engagement, website activity)<\/li>\n
        • Consent and preference data (opt-in status, communication categories)<\/li>\n<\/ul>\n\n\n\n

          Enrollment and re-enrollment rules<\/h3>\n\n\n\n
            \n
          • Which records can enter<\/li>\n
          • Whether records can re-enter after key events<\/li>\n
          • Guardrails to prevent repeated or conflicting messaging<\/li>\n<\/ul>\n\n\n\n

            Actions and orchestration<\/h3>\n\n\n\n
              \n
            • Messaging actions (automated emails, internal alerts)<\/li>\n
            • Operational actions (task creation, owner assignment, ticket creation)<\/li>\n
            • Data actions (property updates, list membership changes)<\/li>\n<\/ul>\n\n\n\n

              Timing and logic<\/h3>\n\n\n\n
                \n
              • Delays and waits (time-based or event-based)<\/li>\n
              • Branching logic (if\/then by attributes or behavior)<\/li>\n
              • Suppression logic (stop if customer becomes active, opts out, or converts)<\/li>\n<\/ul>\n\n\n\n

                Governance and responsibilities<\/h3>\n\n\n\n
                  \n
                • Naming conventions and documentation<\/li>\n
                • Ownership (who maintains which automations)<\/li>\n
                • QA process and change management to avoid breaking Direct & Retention Marketing<\/strong> journeys<\/li>\n<\/ul>\n\n\n\n

                  Metrics and feedback loops<\/h3>\n\n\n\n
                    \n
                  • Conversion and engagement reporting<\/li>\n
                  • Deliverability and compliance checks<\/li>\n
                  • Data integrity monitoring (property hygiene, duplicates, attribution sanity)<\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    Types of Hubspot Workflow<\/h2>\n\n\n\n

                    While \u201ctypes\u201d aren\u2019t always formal categories, in practice Hubspot Workflow<\/strong> setups commonly fall into these useful distinctions:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Lifecycle workflows<\/strong>\n Move people through stages: subscriber \u2192 lead \u2192 qualified lead \u2192 customer \u2192 advocate. These are core to Direct & Retention Marketing<\/strong> and foundational to Marketing Automation<\/strong>.<\/p>\n<\/li>\n

                    2. \n

                      Nurture and education workflows<\/strong>\n Multi-step sequences that deliver content based on interest and readiness (e.g., product education, trial onboarding, pricing follow-up).<\/p>\n<\/li>\n

                    3. \n

                      Operational workflows<\/strong>\n Automations that ensure process consistency: lead assignment, SLA reminders, pipeline hygiene, and internal handoffs.<\/p>\n<\/li>\n

                    4. \n

                      Data hygiene workflows<\/strong>\n Normalize fields, set defaults, manage property values, and ensure segmentation remains trustworthy.<\/p>\n<\/li>\n

                    5. \n

                      Retention and expansion workflows<\/strong>\n Post-purchase onboarding, feature adoption nudges, renewal reminders, cross-sell triggers, and win-back automations\u2014high-impact for Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      \n\n\n\n

                      Real-World Examples of Hubspot Workflow<\/h2>\n\n\n\n

                      Example 1: Lead routing + fast follow-up for inbound demos<\/h3>\n\n\n\n

                      A B2B SaaS company uses a Hubspot Workflow<\/strong> to enroll contacts who submit a demo request. The workflow:\n– Checks region, company size, and product interest\n– Assigns an owner via rotation rules\n– Creates a sales task with SLA (e.g., follow up in 15 minutes)\n– Sends a confirmation email and a \u201cwhat to expect\u201d message<\/p>\n\n\n\n

                      This improves speed-to-lead, a critical lever in Direct & Retention Marketing<\/strong>, and removes manual routing\u2014classic Marketing Automation<\/strong> efficiency.<\/p>\n\n\n\n

                      Example 2: Trial onboarding to activation<\/h3>\n\n\n\n

                      A product-led company triggers a Hubspot Workflow<\/strong> when someone starts a trial. The workflow:\n– Sends onboarding emails based on role\/persona\n– Waits for key activation events (or a time delay)\n– Branches: if activated, send next-step tips; if not, send help resources and notify support<\/p>\n\n\n\n

                      This connects behavioral signals to lifecycle messaging, aligning Marketing Automation<\/strong> with retention outcomes.<\/p>\n\n\n\n

                      Example 3: Churn risk prevention for customers<\/h3>\n\n\n\n

                      A subscription business flags churn risk when NPS is low or usage drops. A Hubspot Workflow<\/strong>:\n– Creates a ticket for customer success\n– Sends a check-in email (respecting consent)\n– Adds the customer to a retention segment for targeted offers<\/p>\n\n\n\n

                      Here, Direct & Retention Marketing<\/strong> blends with service operations in one coordinated automation.<\/p>\n\n\n\n

                      \n\n\n\n

                      Benefits of Using Hubspot Workflow<\/h2>\n\n\n\n

                      A well-implemented Hubspot Workflow<\/strong> delivers benefits that compound over time:<\/p>\n\n\n\n

                        \n
                      • Higher conversion rates<\/strong> through faster and more relevant follow-ups <\/li>\n
                      • Improved retention<\/strong> via structured onboarding, adoption nudges, and renewal journeys <\/li>\n
                      • Lower operational cost<\/strong> by reducing repetitive manual tasks <\/li>\n
                      • Better customer experience<\/strong> through consistency and timely, personalized communication <\/li>\n
                      • Cleaner data<\/strong> when workflows enforce property updates and lifecycle rules <\/li>\n
                      • Scalable experimentation<\/strong> because Marketing Automation<\/strong> makes it easier to test segments, timing, and messaging<\/li>\n<\/ul>\n\n\n\n

                        In Direct & Retention Marketing<\/strong>, these benefits translate into measurable lifts in revenue per lead, activation rate, repeat purchase rate, and lifetime value.<\/p>\n\n\n\n

                        \n\n\n\n

                        Challenges of Hubspot Workflow<\/h2>\n\n\n\n

                        A Hubspot Workflow<\/strong> can also introduce risks if it\u2019s built without strategy and governance:<\/p>\n\n\n\n

                          \n
                        • Bad data in, bad automation out<\/strong>: incomplete properties, inconsistent lifecycle stages, and duplicate records can misfire automations.<\/li>\n
                        • Over-automation<\/strong>: too many emails or poorly timed triggers can hurt deliverability and trust\u2014especially damaging in Direct & Retention Marketing<\/strong>.<\/li>\n
                        • Logic conflicts<\/strong>: multiple workflows may compete, creating contradictory messages or rapid property changes.<\/li>\n
                        • Measurement gaps<\/strong>: attributing outcomes to one automation can be difficult when journeys overlap across Marketing Automation<\/strong> programs.<\/li>\n
                        • Compliance and consent constraints<\/strong>: privacy rules and subscription preferences can limit what you can send and when.<\/li>\n<\/ul>\n\n\n\n

                          The solution is not \u201cless automation,\u201d but better design, documentation, and monitoring.<\/p>\n\n\n\n

                          \n\n\n\n

                          Best Practices for Hubspot Workflow<\/h2>\n\n\n\n

                          To build durable, high-performing automation, apply these practices:<\/p>\n\n\n\n

                            \n
                          1. \n

                            Start with a single objective per workflow<\/strong>\n Example: \u201cIncrease demo show rate\u201d or \u201cImprove trial activation.\u201d Avoid turning one Hubspot Workflow<\/strong> into a catch-all.<\/p>\n<\/li>\n

                          2. \n

                            Design your data model first<\/strong>\n Define required properties (persona, lifecycle stage, product interest), acceptable values, and ownership. Marketing Automation<\/strong> needs stable inputs.<\/p>\n<\/li>\n

                          3. \n

                            Use suppression and exit criteria<\/strong>\n Add rules that stop or unenroll contacts when they convert, opt out, or become ineligible. This protects Direct & Retention Marketing<\/strong> experience.<\/p>\n<\/li>\n

                          4. \n

                            Prefer event-based waits when possible<\/strong>\n Waiting for a real behavior (activation event, meeting booked) is usually better than fixed delays.<\/p>\n<\/li>\n

                          5. \n

                            Limit branching complexity<\/strong>\n If a workflow becomes hard to reason about, split it into smaller workflows with clear contracts (inputs\/outputs).<\/p>\n<\/li>\n

                          6. \n

                            Document assumptions and change history<\/strong>\n Include notes on audience, triggers, key properties, and the \u201cwhy.\u201d It makes iteration safer.<\/p>\n<\/li>\n

                          7. \n

                            QA like you would a product release<\/strong>\n Test enrollment criteria, email personalization, edge cases (missing fields), and re-enrollment behavior before scaling.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                            \n\n\n\n

                            Tools Used for Hubspot Workflow<\/h2>\n\n\n\n

                            Although a Hubspot Workflow<\/strong> lives in HubSpot, successful Direct & Retention Marketing<\/strong> and Marketing Automation<\/strong> depend on a broader tool ecosystem:<\/p>\n\n\n\n

                              \n
                            • CRM and customer data systems<\/strong>: to unify identity, manage lifecycle stages, and keep properties consistent <\/li>\n
                            • Analytics tools<\/strong>: to measure funnel conversion, cohort retention, and multi-touch performance <\/li>\n
                            • Reporting dashboards<\/strong>: to monitor workflow enrollments, email engagement, pipeline impact, and SLA adherence <\/li>\n
                            • Ad platforms and audience syncing<\/strong>: to coordinate retargeting, suppression, and lookalike audiences based on lifecycle segments <\/li>\n
                            • Data quality tools<\/strong>: for de-duplication, enrichment, validation, and governance <\/li>\n
                            • Experimentation tools<\/strong>: to test messaging, timing, and onboarding sequences beyond basic email A\/B tests<\/li>\n<\/ul>\n\n\n\n

                              Even when HubSpot is the orchestration layer, these tools determine how accurate, measurable, and scalable your automation becomes.<\/p>\n\n\n\n

                              \n\n\n\n

                              Metrics Related to Hubspot Workflow<\/h2>\n\n\n\n

                              Measure a Hubspot Workflow<\/strong> using metrics that match its purpose and stage in the journey:<\/p>\n\n\n\n

                              Workflow health metrics<\/h3>\n\n\n\n
                                \n
                              • Enrollment volume and trend<\/li>\n
                              • Completion rate (who reaches the end)<\/li>\n
                              • Goal\/exit rate (who converts and exits early)<\/li>\n
                              • Error rate (failed actions, missing data)<\/li>\n<\/ul>\n\n\n\n

                                Engagement and deliverability metrics<\/h3>\n\n\n\n
                                  \n
                                • Email open rate and click rate (directional, not absolute)<\/li>\n
                                • Reply rate for direct outreach sequences<\/li>\n
                                • Bounce rate, spam complaints, unsubscribe rate (critical for Direct & Retention Marketing<\/strong>)<\/li>\n<\/ul>\n\n\n\n

                                  Funnel and revenue metrics<\/h3>\n\n\n\n
                                    \n
                                  • MQL\/SQL conversion rate (if applicable)<\/li>\n
                                  • Meeting booked rate, show rate<\/li>\n
                                  • Pipeline influenced, revenue influenced (use cautiously and define attribution rules)<\/li>\n
                                  • Time-to-conversion and velocity improvements<\/li>\n<\/ul>\n\n\n\n

                                    Retention metrics<\/h3>\n\n\n\n
                                      \n
                                    • Activation rate and time-to-activation<\/li>\n
                                    • Repeat purchase rate<\/li>\n
                                    • Renewal rate, churn rate, expansion rate<\/li>\n<\/ul>\n\n\n\n

                                      Good Marketing Automation<\/strong> measurement connects workflow activity to lifecycle outcomes, not just email clicks.<\/p>\n\n\n\n

                                      \n\n\n\n

                                      Future Trends of Hubspot Workflow<\/h2>\n\n\n\n

                                      Several trends are reshaping how a Hubspot Workflow<\/strong> is designed and evaluated within Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                        \n
                                      • AI-assisted journey design<\/strong>: more teams will use AI to draft copy variants, suggest segments, and detect drop-off points\u2014while humans set strategy and guardrails.<\/li>\n
                                      • Deeper personalization with stricter privacy<\/strong>: personalization will rely more on first-party data and preference centers, less on third-party identifiers.<\/li>\n
                                      • Event-driven automation<\/strong>: real-time product and website events will increasingly trigger Marketing Automation<\/strong> actions (activation, upsell, churn prevention).<\/li>\n
                                      • Operational automation convergence<\/strong>: marketing, sales, and service workflows will blend, emphasizing end-to-end lifecycle management instead of channel silos.<\/li>\n
                                      • Measurement discipline<\/strong>: teams will adopt more cohort-based retention analysis and incrementality testing to understand what workflows truly cause.<\/li>\n<\/ul>\n\n\n\n

                                        In short, Hubspot Workflow<\/strong> is evolving from \u201cemail automation\u201d into lifecycle orchestration with stronger governance and analytics expectations.<\/p>\n\n\n\n

                                        \n\n\n\n

                                        Hubspot Workflow vs Related Terms<\/h2>\n\n\n\n

                                        Hubspot Workflow vs email sequence<\/h3>\n\n\n\n

                                        An email sequence is typically a linear series of messages. A Hubspot Workflow<\/strong> can include emails but also branches, property updates, assignments, and cross-team actions. In Direct & Retention Marketing<\/strong>, sequences are a tactic; workflows are a system.<\/p>\n\n\n\n

                                        Hubspot Workflow vs customer journey mapping<\/h3>\n\n\n\n

                                        Journey mapping is a strategy and visualization exercise: it describes stages, emotions, and touchpoints. A Hubspot Workflow<\/strong> is execution: it operationalizes parts of the journey using Marketing Automation<\/strong> rules.<\/p>\n\n\n\n

                                        Hubspot Workflow vs CRM automation rules<\/h3>\n\n\n\n

                                        Basic CRM automation rules often cover single-step actions (e.g., \u201cwhen lead status changes, assign owner\u201d). A Hubspot Workflow<\/strong> supports multi-step orchestration with waits, branching, and coordinated messaging\u2014more suitable for lifecycle programs.<\/p>\n\n\n\n

                                        \n\n\n\n

                                        Who Should Learn Hubspot Workflow<\/h2>\n\n\n\n
                                          \n
                                        • Marketers<\/strong> benefit by translating campaign strategy into scalable lifecycle programs that improve conversion and retention. <\/li>\n
                                        • Analysts<\/strong> gain a clearer view of how automation changes funnel behavior, attribution, and cohort outcomes in Direct & Retention Marketing<\/strong>. <\/li>\n
                                        • Agencies<\/strong> can standardize onboarding, lead handling, and nurture systems across clients while maintaining governance. <\/li>\n
                                        • Business owners and founders<\/strong> can build repeatable growth systems, reducing dependency on ad spend and manual follow-up. <\/li>\n
                                        • Developers and RevOps teams<\/strong> can integrate data sources, define event schemas, and ensure Marketing Automation<\/strong> runs reliably and compliantly.<\/li>\n<\/ul>\n\n\n\n
                                          \n\n\n\n

                                          Summary of Hubspot Workflow<\/h2>\n\n\n\n

                                          A Hubspot Workflow<\/strong> is a rules-based automation that enrolls CRM records based on defined triggers and then executes actions\u2014messaging, routing, data updates, and coordination steps. It matters because Direct & Retention Marketing<\/strong> depends on timely follow-up, consistent lifecycle experiences, and clean segmentation. As part of Marketing Automation<\/strong>, Hubspot workflows help teams scale personalization, improve efficiency, and connect customer signals to measurable outcomes across acquisition, activation, and retention.<\/p>\n\n\n\n

                                          \n\n\n\n

                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What is a Hubspot Workflow used for?<\/h3>\n\n\n\n

                                          A Hubspot Workflow<\/strong> is used to automate multi-step processes like lead nurturing, sales handoffs, onboarding, re-engagement, and data updates based on CRM data and customer behavior.<\/p>\n\n\n\n

                                          2) How do I know if my Direct & Retention Marketing needs workflows?<\/h3>\n\n\n\n

                                          If you rely on manual follow-ups, see inconsistent lead response times, or have churn caused by weak onboarding, workflows can standardize your lifecycle execution and reduce leakage.<\/p>\n\n\n\n

                                          3) What\u2019s the difference between Marketing Automation and a Hubspot Workflow?<\/h3>\n\n\n\n

                                          Marketing Automation<\/strong> is the broader discipline of automating lifecycle marketing across channels and stages. A Hubspot Workflow<\/strong> is a specific implementation mechanism inside HubSpot that runs the rules and actions.<\/p>\n\n\n\n

                                          4) Can Hubspot Workflow help with retention, not just lead generation?<\/h3>\n\n\n\n

                                          Yes. Many high-impact automations are retention-focused: onboarding journeys, adoption nudges, renewal reminders, churn-risk interventions, and win-back campaigns\u2014all central to Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                          5) What are common mistakes when building a Hubspot Workflow?<\/h3>\n\n\n\n

                                          Common mistakes include unclear goals, weak data hygiene, missing suppression rules, overly complex branching, conflicting workflows, and measuring success only by email opens instead of lifecycle outcomes.<\/p>\n\n\n\n

                                          6) How should I measure whether a workflow is successful?<\/h3>\n\n\n\n

                                          Tie measurement to the workflow\u2019s purpose: conversion rate, activation rate, time-to-next-step, retention or churn changes, and operational metrics like SLA compliance and task completion\u2014not just engagement metrics.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          A **Hubspot Workflow** is a rules-based automation that triggers actions\u2014like sending emails, updating CRM properties, assigning sales tasks, or rotating leads\u2014based on contact behavior and data. In **Direct & Retention Marketing**, that matters because timely, relevant follow-ups are what turn first-time visitors into leads, leads into customers, and customers into repeat buyers.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1894],"tags":[],"class_list":["post-8127","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8127"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8127\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}