{"id":8064,"date":"2026-03-25T13:15:34","date_gmt":"2026-03-25T13:15:34","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/email-plan\/"},"modified":"2026-03-25T13:15:34","modified_gmt":"2026-03-25T13:15:34","slug":"email-plan","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/email-plan\/","title":{"rendered":"Email Plan: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Email Marketing"},"content":{"rendered":"\n

An Email Plan<\/strong> is the blueprint for how a business uses email to acquire, convert, retain, and re-engage customers over time. In Direct & Retention Marketing<\/strong>, it turns email from \u201csending campaigns\u201d into a coordinated system that supports revenue goals, customer experience, and brand trust. In Email Marketing<\/strong>, an Email Plan clarifies who you email, why you email them, what you send, when you send it, and how you measure success\u2014before you press send.<\/p>\n\n\n\n

This matters more than ever because inboxes are crowded, privacy changes limit easy targeting, and customers expect relevance. A strong Email Plan helps teams balance growth goals with deliverability, compliance, and long-term list health\u2014key priorities in modern Direct & Retention Marketing<\/strong> strategy.<\/p>\n\n\n\n

What Is Email Plan?<\/h2>\n\n\n\n

An Email Plan<\/strong> is a structured, documented approach to executing Email Marketing<\/strong> across a defined period (often a quarter or year). It includes objectives, audience segmentation, message strategy, lifecycle automation, campaign scheduling, measurement, and operational governance.<\/p>\n\n\n\n

At its core, the concept is simple: plan the system<\/em>, not just the send<\/em>. Businesses use an Email Plan to connect customer needs (onboarding, education, promotions, renewal, win-back) to business outcomes (revenue, retention, activation, referrals) in a repeatable way.<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, an Email Plan sits alongside SMS, push notifications, loyalty programs, and CRM initiatives as a primary owned-channel engine. Within Email Marketing<\/strong>, it is the organizing layer that aligns campaigns, automations, content, and analytics so the channel performs consistently\u2014not randomly.<\/p>\n\n\n\n

Why Email Plan Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

An Email Plan is strategic because email is one of the few channels you can control end-to-end: audience, timing, message, and measurement. In Direct & Retention Marketing<\/strong>, that control becomes a competitive advantage when paid media costs rise or attribution gets harder.<\/p>\n\n\n\n

Key business value typically includes:<\/p>\n\n\n\n

    \n
  • Revenue predictability:<\/strong> Planned promotions and lifecycle flows can smooth performance across weeks and seasons.<\/li>\n
  • Retention lift:<\/strong> The best retention improvements often come from \u201cboring but consistent\u201d lifecycle messaging\u2014welcome, education, replenishment, renewal, and win-back\u2014mapped in an Email Plan.<\/li>\n
  • Lower marginal cost:<\/strong> Email is cost-effective at scale, but only when list quality, deliverability, and relevance are protected.<\/li>\n
  • Operational alignment:<\/strong> A clear Email Plan reduces last-minute scramble, conflicting sends, and internal disputes over priorities.<\/li>\n
  • Customer trust:<\/strong> Planning helps control frequency, avoid repetitive offers, and support better experiences\u2014critical for sustainable Email Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    How Email Plan Works<\/h2>\n\n\n\n

    An Email Plan is partly conceptual and partly procedural. In practice, it works as a repeating workflow that connects customer signals to messaging and measurement.<\/p>\n\n\n\n

      \n
    1. \n

      Inputs and triggers<\/strong>\n – Business goals (revenue targets, retention goals, product launches)\n – Customer lifecycle stages (new subscriber, first-time buyer, active customer, churn-risk)\n – Behavioral and transactional signals (signup, purchase, browse, inactivity)\n – Constraints (compliance, brand guidelines, sending capacity, seasonality)<\/p>\n<\/li>\n

    2. \n

      Analysis and planning<\/strong>\n – Audience segmentation and prioritization (who matters most and why)\n – Message mapping by lifecycle stage and intent\n – Calendar planning (campaigns) plus automation roadmap (flows)\n – Experiment design (A\/B tests, holdouts, incremental lift where feasible)<\/p>\n<\/li>\n

    3. \n

      Execution<\/strong>\n – Build and QA of templates, content blocks, and personalization rules\n – Launch campaigns and automate flows with monitoring\n – Coordinate frequency and suppression logic across segments<\/p>\n<\/li>\n

    4. \n

      Outputs and outcomes<\/strong>\n – Performance reporting (revenue, engagement, deliverability)\n – Insights (what content converts, what segments respond, where drop-offs occur)\n – Iteration (refine segmentation, creative, offers, and cadence)<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Seen this way, an Email Plan is the operating system for Email Marketing<\/strong> within a broader Direct & Retention Marketing<\/strong> program.<\/p>\n\n\n\n

      Key Components of Email Plan<\/h2>\n\n\n\n

      A high-performing Email Plan usually includes these building blocks:<\/p>\n\n\n\n

      Strategy and goals<\/h3>\n\n\n\n

      Clear objectives tied to outcomes: activation, repeat purchase, retention, pipeline contribution, renewals, or lead nurturing. In Direct & Retention Marketing<\/strong>, goals should specify both growth and customer experience targets (for example, retention rate improvement plus reduced unsubscribe rate).<\/p>\n\n\n\n

      Audience and segmentation<\/h3>\n\n\n\n

      Definitions for segments such as new subscribers, high-LTV customers, category interests, churn risk, and lapsed users. The Email Plan should document entry\/exit rules so segments remain consistent over time.<\/p>\n\n\n\n

      Lifecycle programs (automation)<\/h3>\n\n\n\n

      Core automations that run continuously\u2014welcome series, onboarding, post-purchase education, replenishment, review requests, renewal reminders, and win-back. These are the foundation of durable Email Marketing<\/strong> results.<\/p>\n\n\n\n

      Campaign calendar<\/h3>\n\n\n\n

      A schedule for planned broadcasts: promotions, announcements, content newsletters, product releases, events, or seasonal pushes. The calendar should define themes, target segments, and primary KPIs.<\/p>\n\n\n\n

      Content and creative system<\/h3>\n\n\n\n

      Templates, modules, copy guidelines, and brand rules. A good Email Plan also defines how personalization works (dynamic recommendations, conditional content) without sacrificing clarity.<\/p>\n\n\n\n

      Deliverability and list health governance<\/h3>\n\n\n\n

      Policies for list growth sources, double opt-in where appropriate, bounce handling, inactivity management, and frequency caps. In Direct & Retention Marketing<\/strong>, deliverability is not \u201ctechnical hygiene\u201d\u2014it is revenue protection.<\/p>\n\n\n\n

      Measurement and reporting<\/h3>\n\n\n\n

      A measurement framework (KPIs, dashboards, attribution approach, testing plan) that is consistent across time periods and stakeholders.<\/p>\n\n\n\n

      Roles, responsibilities, and QA<\/h3>\n\n\n\n

      Who owns segmentation, creative, build, approvals, testing, and reporting. The Email Plan should include a QA checklist to prevent broken links, bad personalization, and tracking gaps.<\/p>\n\n\n\n

      Types of Email Plan<\/h2>\n\n\n\n

      \u201cEmail Plan\u201d isn\u2019t a single standardized format, but common approaches emerge based on business model and maturity:<\/p>\n\n\n\n

      1) Campaign-first vs lifecycle-first plans<\/h3>\n\n\n\n
        \n
      • Campaign-first Email Plan:<\/strong> Emphasizes a calendar of promotions and announcements. Common in retail and early-stage teams.<\/li>\n
      • Lifecycle-first Email Plan:<\/strong> Prioritizes automation and customer journeys. Common in subscription, SaaS, and retention-focused Direct & Retention Marketing<\/strong> teams.<\/li>\n<\/ul>\n\n\n\n

        2) Quarterly planning vs rolling planning<\/h3>\n\n\n\n
          \n
        • Quarterly Email Plan:<\/strong> Fixed themes and major pushes; easier for forecasting.<\/li>\n
        • Rolling Email Plan:<\/strong> Updated weekly\/biweekly based on inventory, product changes, or performance signals; more adaptive but requires strong governance.<\/li>\n<\/ul>\n\n\n\n

          3) Full-funnel vs retention-only plans<\/h3>\n\n\n\n
            \n
          • Full-funnel Email Plan:<\/strong> Includes lead nurture, activation, and conversion.<\/li>\n
          • Retention-only Email Plan:<\/strong> Focuses on post-purchase experience, cross-sell, and win-back\u2014often integrated with loyalty efforts in Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

            Real-World Examples of Email Plan<\/h2>\n\n\n\n

            Example 1: E-commerce brand balancing promos and list health<\/h3>\n\n\n\n

            A retailer\u2019s Email Plan sets a weekly cadence: two promotional sends, one editorial\/value send, and always-on flows (welcome, cart\/browse abandonment, post-purchase). The plan adds frequency caps for recent purchasers and a suppression rule for customers with recent complaints. In Email Marketing<\/strong>, this avoids over-mailing while keeping revenue consistent; in Direct & Retention Marketing<\/strong>, it reduces churn signals like spam complaints and unsubscribes.<\/p>\n\n\n\n

            Example 2: B2B SaaS onboarding and expansion<\/h3>\n\n\n\n

            A SaaS company builds an Email Plan around lifecycle milestones: trial start, first success action, feature education, and conversion to paid. Post-conversion, the plan adds adoption nudges, renewal education, and expansion prompts based on usage thresholds. This is Email Marketing<\/strong> designed for product outcomes, supporting Direct & Retention Marketing<\/strong> goals like retention and net revenue retention.<\/p>\n\n\n\n

            Example 3: Local service business with seasonal demand<\/h3>\n\n\n\n

            A home services company uses an Email Plan with a seasonal calendar (spring tune-ups, summer maintenance, fall inspections) plus reactivation sequences for past customers. The plan segments by service history and geography, and uses reminder campaigns to fill capacity. In Direct & Retention Marketing<\/strong>, it drives repeat bookings; in Email Marketing<\/strong>, it keeps messages relevant to customer needs.<\/p>\n\n\n\n

            Benefits of Using Email Plan<\/h2>\n\n\n\n

            A strong Email Plan improves performance and reduces waste in measurable ways:<\/p>\n\n\n\n

              \n
            • Higher relevance and engagement:<\/strong> Better segmentation and lifecycle mapping typically increase clicks and downstream conversions.<\/li>\n
            • Improved deliverability:<\/strong> Consistent list management and frequency strategy reduce complaints and protect inbox placement.<\/li>\n
            • More efficient production:<\/strong> Templates, content modules, and a documented workflow cut build time and review loops.<\/li>\n
            • Better forecasting:<\/strong> A planned mix of automations and campaigns supports revenue planning and staffing.<\/li>\n
            • More consistent customer experience:<\/strong> Customers receive fewer contradictory messages and more timely, helpful communication\u2014core to Direct & Retention Marketing<\/strong> excellence.<\/li>\n<\/ul>\n\n\n\n

              Challenges of Email Plan<\/h2>\n\n\n\n

              Even well-designed Email Plans can fail without addressing real constraints:<\/p>\n\n\n\n

                \n
              • Data quality gaps:<\/strong> Incomplete purchase history, poor identity resolution, or inconsistent event tracking limits segmentation and personalization.<\/li>\n
              • Attribution limitations:<\/strong> Email influence may be under- or over-credited depending on measurement and cross-device behavior.<\/li>\n
              • Deliverability risk:<\/strong> Aggressive list growth, poor acquisition sources, or sudden volume spikes can harm sender reputation.<\/li>\n
              • Content bottlenecks:<\/strong> Teams often underestimate the ongoing content needs of a mature Email Marketing<\/strong> program.<\/li>\n
              • Organizational friction:<\/strong> Conflicting stakeholders (sales vs product vs brand vs growth) can overload the calendar and dilute strategy.<\/li>\n<\/ul>\n\n\n\n

                Best Practices for Email Plan<\/h2>\n\n\n\n

                Build from lifecycle first, then layer campaigns<\/h3>\n\n\n\n

                Start with welcome, onboarding, post-purchase, and win-back before adding more broadcasts. This structure makes Email Marketing<\/strong> more resilient and aligns with Direct & Retention Marketing<\/strong> retention goals.<\/p>\n\n\n\n

                Define a segmentation \u201csource of truth\u201d<\/h3>\n\n\n\n

                Document segment rules and keep naming consistent (for example, \u201cActive: purchased in last 90 days\u201d). This prevents reporting confusion and improves iteration quality.<\/p>\n\n\n\n

                Set frequency and suppression rules<\/h3>\n\n\n\n

                Decide maximum sends per week by segment, plus suppression logic for recent purchasers, customer support issues, or overlapping flows. A good Email Plan prevents self-competition.<\/p>\n\n\n\n

                Standardize QA and tracking<\/h3>\n\n\n\n

                Use a checklist: links, rendering, personalization fallbacks, UTM\/tracking parameters, suppression, and test sends. Measurement integrity is part of the plan, not an afterthought.<\/p>\n\n\n\n

                Test with intent, not randomness<\/h3>\n\n\n\n

                Tie experiments to hypotheses: offer framing, message hierarchy, send-time windows, creative density, or segment thresholds. Track outcomes that matter (revenue per recipient, retention), not only opens and clicks.<\/p>\n\n\n\n

                Review performance on a fixed cadence<\/h3>\n\n\n\n

                Weekly tactical review (deliverability and key campaigns), monthly optimization review (segments, flows, creative), and quarterly strategic review (goal resets and roadmap).<\/p>\n\n\n\n

                Tools Used for Email Plan<\/h2>\n\n\n\n

                An Email Plan is enabled by a stack of systems rather than one tool. Common categories include:<\/p>\n\n\n\n

                  \n
                • Email service and automation platforms:<\/strong> For list management, segmentation, campaign sends, and lifecycle automation.<\/li>\n
                • CRM systems:<\/strong> To unify customer profiles, lifecycle stage, sales data, and consent status\u2014central in Direct & Retention Marketing<\/strong>.<\/li>\n
                • Customer data platforms or event pipelines:<\/strong> To capture behavioral events (product usage, browsing) and make them usable in Email Marketing<\/strong> segmentation.<\/li>\n
                • Analytics tools:<\/strong> For cohort analysis, funnel reporting, and incremental impact analysis.<\/li>\n
                • Experimentation and personalization systems:<\/strong> To manage tests, holdouts, and dynamic content logic.<\/li>\n
                • Reporting dashboards:<\/strong> To consolidate KPIs across campaigns, flows, and segments with consistent definitions.<\/li>\n
                • Creative and collaboration tools:<\/strong> For modular templates, copy reviews, approval workflows, and asset governance.<\/li>\n<\/ul>\n\n\n\n

                  The best Email Plan is designed around capabilities you can reliably operate\u2014then upgraded as data and teams mature.<\/p>\n\n\n\n

                  Metrics Related to Email Plan<\/h2>\n\n\n\n

                  Because an Email Plan spans campaigns and automations, metrics should cover engagement, conversion, and quality:<\/p>\n\n\n\n

                  Core performance metrics<\/h3>\n\n\n\n
                    \n
                  • Delivered rate<\/strong> and bounce rate (foundation for trustworthy reporting)<\/li>\n
                  • Click-through rate (CTR)<\/strong> and click-to-open rate (behavioral engagement)<\/li>\n
                  • Conversion rate<\/strong> (defined per goal: purchase, booking, signup, activation event)<\/li>\n
                  • Revenue per recipient<\/strong> or value per send (helps compare across segments)<\/li>\n<\/ul>\n\n\n\n

                    List health and deliverability indicators<\/h3>\n\n\n\n
                      \n
                    • Unsubscribe rate<\/strong><\/li>\n
                    • Spam complaint rate<\/strong><\/li>\n
                    • Inbox placement proxies<\/strong> (where available) and sender reputation signals<\/li>\n
                    • Inactivity rate<\/strong> (share of list not engaging over a set window)<\/li>\n<\/ul>\n\n\n\n

                      Efficiency and program health<\/h3>\n\n\n\n
                        \n
                      • Automation contribution<\/strong> (share of revenue\/leads from flows vs campaigns)<\/li>\n
                      • Time-to-launch<\/strong> and error rate (operational excellence)<\/li>\n
                      • Incremental lift<\/strong> from tests or holdouts when feasible (true impact)<\/li>\n<\/ul>\n\n\n\n

                        In Direct & Retention Marketing<\/strong>, include retention-adjacent outcomes such as repeat purchase rate, renewal rate, churn rate, and customer lifetime value trends\u2014because the Email Plan should serve the full customer relationship.<\/p>\n\n\n\n

                        Future Trends of Email Plan<\/h2>\n\n\n\n

                        Email remains durable, but Email Plans are evolving:<\/p>\n\n\n\n

                          \n
                        • AI-assisted production and optimization:<\/strong> Faster draft generation, subject line ideation, content summarization, and segmentation suggestions\u2014best used with human governance and brand controls.<\/li>\n
                        • Automation depth increases:<\/strong> More event-driven messaging tied to real behavior (usage, replenishment timing, support milestones), strengthening Direct & Retention Marketing<\/strong> outcomes.<\/li>\n
                        • Personalization with privacy constraints:<\/strong> Greater reliance on first-party data and on-site behavior, with careful consent and preference management.<\/li>\n
                        • Measurement shifts:<\/strong> More emphasis on incrementality, cohorts, and retention metrics as traditional tracking becomes less complete.<\/li>\n
                        • Preference-centered programs:<\/strong> Better subscription centers, frequency choices, and topic preferences\u2014making the Email Plan as much about customer control as marketer control.<\/li>\n<\/ul>\n\n\n\n

                          Email Plan vs Related Terms<\/h2>\n\n\n\n

                          Email Plan vs Email strategy<\/h3>\n\n\n\n

                          An Email strategy<\/strong> defines the high-level approach (positioning, audience, value proposition, channel role). An Email Plan<\/strong> converts that strategy into a concrete roadmap: calendar, flows, segments, metrics, and operating process.<\/p>\n\n\n\n

                          Email Plan vs campaign calendar<\/h3>\n\n\n\n

                          A campaign calendar is usually a schedule of one-time sends. An Email Plan includes the calendar plus<\/em> lifecycle automation, segmentation rules, governance, and measurement\u2014covering the full Email Marketing<\/strong> system.<\/p>\n\n\n\n

                          Email Plan vs lifecycle journey map<\/h3>\n\n\n\n

                          A lifecycle journey map describes the ideal customer path and touchpoints. An Email Plan operationalizes it with actual triggers, content, frequency controls, and KPIs, aligning it to Direct & Retention Marketing<\/strong> goals.<\/p>\n\n\n\n

                          Who Should Learn Email Plan<\/h2>\n\n\n\n
                            \n
                          • Marketers:<\/strong> To connect creative and messaging to measurable retention and revenue outcomes in Email Marketing<\/strong>.<\/li>\n
                          • Analysts:<\/strong> To standardize KPIs, reduce reporting ambiguity, and evaluate incremental impact across Direct & Retention Marketing<\/strong> initiatives.<\/li>\n
                          • Agencies:<\/strong> To onboard clients faster, align stakeholders, and produce consistent results rather than isolated \u201ccampaign wins.\u201d<\/li>\n
                          • Business owners and founders:<\/strong> To create predictable growth from owned channels and reduce dependence on paid acquisition.<\/li>\n
                          • Developers and marketing ops:<\/strong> To implement clean event tracking, data flows, and automation logic that make the Email Plan reliable at scale.<\/li>\n<\/ul>\n\n\n\n

                            Summary of Email Plan<\/h2>\n\n\n\n

                            An Email Plan<\/strong> is the practical blueprint for running email as a system: goals, audiences, lifecycle automations, campaign schedule, governance, and measurement. It matters because it improves relevance, protects deliverability, and makes results more predictable. In Direct & Retention Marketing<\/strong>, it supports retention, repeat purchase, and customer experience. In Email Marketing<\/strong>, it aligns execution with performance so teams can scale what works and fix what doesn\u2019t.<\/p>\n\n\n\n

                            Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                            1) What should an Email Plan include at minimum?<\/h3>\n\n\n\n

                            At minimum: goals, key segments, a basic campaign cadence, core automations (welcome and at least one retention flow), deliverability rules (frequency\/suppression), and a simple KPI dashboard.<\/p>\n\n\n\n

                            2) How often should you update an Email Plan?<\/h3>\n\n\n\n

                            Review weekly for execution issues, optimize monthly based on performance, and refresh quarterly for strategy and roadmap changes. Fast-changing businesses may use rolling updates while keeping quarterly goals stable.<\/p>\n\n\n\n

                            3) Is an Email Plan only for large teams?<\/h3>\n\n\n\n

                            No. Smaller teams benefit even more because a lightweight Email Plan prevents reactive sending, reduces mistakes, and clarifies priorities when resources are limited.<\/p>\n\n\n\n

                            4) How does an Email Plan improve Email Marketing results?<\/h3>\n\n\n\n

                            It improves Email Marketing<\/strong> by enforcing relevance (segmentation), consistency (automation), and learning (testing and reporting). The result is typically better engagement, more revenue per recipient, and healthier list growth.<\/p>\n\n\n\n

                            5) What\u2019s the difference between an Email Plan and a newsletter schedule?<\/h3>\n\n\n\n

                            A newsletter schedule focuses on content cadence. An Email Plan is broader: it includes newsletters, promotions, lifecycle flows, list management, compliance, and measurement across the full customer lifecycle.<\/p>\n\n\n\n

                            6) Which metrics best show whether an Email Plan is working?<\/h3>\n\n\n\n

                            Look beyond clicks: revenue per recipient (or conversion per recipient), automation contribution, unsubscribe\/complaint rates, and retention outcomes like repeat purchase or renewal rate\u2014especially in Direct & Retention Marketing<\/strong> contexts.<\/p>\n\n\n\n

                            7) How do you prevent over-emailing when multiple teams send messages?<\/h3>\n\n\n\n

                            Use centralized governance: shared calendar, frequency caps by segment, suppression rules for overlapping flows, and a single owner responsible for the Email Plan and conflict resolution.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            An **Email Plan** is the blueprint for how a business uses email to acquire, convert, retain, and re-engage customers over time. In **Direct & Retention Marketing**, it turns email from \u201csending campaigns\u201d into a coordinated system that supports revenue goals, customer experience, and brand trust. In **Email Marketing**, an Email Plan clarifies who you email, why you email them, what you send, when you send it, and how you measure success\u2014before you press send.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[130],"tags":[],"class_list":["post-8064","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8064"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8064\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}