{"id":8010,"date":"2026-03-25T11:03:46","date_gmt":"2026-03-25T11:03:46","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/spf-record\/"},"modified":"2026-03-25T11:03:46","modified_gmt":"2026-03-25T11:03:46","slug":"spf-record","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/spf-record\/","title":{"rendered":"Spf Record: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Email Marketing"},"content":{"rendered":"\n

A Spf Record<\/strong> is one of the most practical \u201cbehind-the-scenes\u201d assets in Direct & Retention Marketing<\/strong>. It doesn\u2019t write subject lines, design templates, or choose audiences\u2014but it strongly influences whether your emails are delivered, trusted, and seen.<\/p>\n\n\n\n

In Email Marketing<\/strong>, inbox providers are constantly evaluating whether a message is legitimate or potentially spoofed. A correctly configured Spf Record<\/strong> helps prove that your organization authorized the systems sending email on your behalf. That authorization directly impacts deliverability, brand protection, and the reliability of lifecycle programs like onboarding, transactional messages, win-back sequences, and newsletters\u2014core pillars of modern Direct & Retention Marketing<\/strong> strategy.<\/p>\n\n\n\n

\n\n\n\n

1) What Is Spf Record?<\/h2>\n\n\n\n

A Spf Record<\/strong> is a DNS (Domain Name System) text entry that lists which mail servers and sending services are allowed to send email using your domain. In plain terms: it tells receiving mail systems, \u201cThese are the sources that are permitted to send mail for us.\u201d<\/p>\n\n\n\n

The core concept<\/h3>\n\n\n\n

When an inbox provider receives a message claiming to be from your domain, it can check your Spf Record<\/strong> to validate whether the sending server is authorized. If the sender isn\u2019t on the list, the message may be treated as suspicious\u2014often resulting in spam placement, rejection, or heavier filtering.<\/p>\n\n\n\n

The business meaning<\/h3>\n\n\n\n

For teams running Email Marketing<\/strong>, a Spf Record<\/strong> is risk control and performance infrastructure at the same time. It reduces domain spoofing, supports consistent deliverability, and improves the odds that legitimate campaigns reach customers.<\/p>\n\n\n\n

Where it fits in Direct & Retention Marketing<\/h3>\n\n\n\n

In Direct & Retention Marketing<\/strong>, email is frequently the highest-ROI owned channel. Authentication is part of the \u201cchannel health\u201d layer\u2014alongside list hygiene, frequency governance, and segmentation. A healthy Spf Record<\/strong> helps protect that investment by making your sending identity harder to impersonate and easier to trust.<\/p>\n\n\n\n

\n\n\n\n

2) Why Spf Record Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

A Spf Record<\/strong> matters because deliverability is not guaranteed\u2014even for brands with strong creative and targeting. Authentication is now a baseline expectation for responsible senders.<\/p>\n\n\n\n

Key ways it creates value in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

    \n
  • Improves deliverability consistency:<\/strong> Messages that fail authentication are more likely to be filtered or blocked, especially at scale.<\/li>\n
  • Protects brand trust:<\/strong> Spoofed emails can damage customer confidence and increase support burden.<\/li>\n
  • Supports revenue-critical flows:<\/strong> Password resets, receipts, renewal reminders, and cart abandonment emails depend on reliable delivery.<\/li>\n
  • Enables cleaner analytics:<\/strong> When spoofing and misalignment are reduced, performance signals (bounces, complaints, and engagement) better reflect your real program quality.<\/li>\n
  • Strengthens competitive advantage:<\/strong> Two brands can have similar creative\u2014yet the one with stronger sending infrastructure often wins on inbox placement and lifetime value outcomes.<\/li>\n<\/ul>\n\n\n\n

    In short: the Spf Record<\/strong> is not a \u201cnice to have.\u201d It\u2019s foundational to sustainable Email Marketing<\/strong> performance.<\/p>\n\n\n\n

    \n\n\n\n

    3) How Spf Record Works<\/h2>\n\n\n\n

    A Spf Record<\/strong> works through a simple validation loop between a sending system, DNS, and the receiving mail system:<\/p>\n\n\n\n

      \n
    1. Input \/ trigger:<\/strong> An email is sent that claims to be from your domain (the visible \u201cFrom\u201d identity and the technical sending path).<\/li>\n
    2. Analysis \/ processing:<\/strong> The receiving server queries DNS to retrieve your domain\u2019s Spf Record<\/strong>.<\/li>\n
    3. Execution \/ application:<\/strong> The receiver compares the connecting sender\u2019s IP (or sending host) to the authorized sources listed in the Spf Record<\/strong>.<\/li>\n
    4. Output \/ outcome:<\/strong> The receiver assigns an authentication result (pass\/fail\/other) and uses it\u2014along with reputation and content signals\u2014to decide inbox placement, spam filtering, or rejection.<\/li>\n<\/ol>\n\n\n\n

      This is why Spf Record<\/strong> changes often coincide with immediate deliverability shifts in Email Marketing<\/strong>. A small DNS misconfiguration can ripple across every message your brand sends.<\/p>\n\n\n\n

      \n\n\n\n

      4) Key Components of Spf Record<\/h2>\n\n\n\n

      Although a Spf Record<\/strong> is \u201cone DNS entry,\u201d it is made up of components that affect both accuracy and maintainability:<\/p>\n\n\n\n

      DNS location and format<\/h3>\n\n\n\n
        \n
      • Typically stored as a TXT record on the sending domain (or a specific subdomain).<\/li>\n
      • Must be published correctly and remain reachable globally.<\/li>\n<\/ul>\n\n\n\n

        Authorized sending sources<\/h3>\n\n\n\n

        Common authorization mechanisms include:\n– Specific IP ranges<\/strong> (your own infrastructure or a dedicated sending IP)\n– Domain-based references<\/strong> (authorizing the hosts used by your domain)\n– Third-party senders<\/strong> (your email service provider, CRM, support desk, or billing tool)<\/p>\n\n\n\n

        Policy intent (\u201cwhat to do if not authorized\u201d)<\/h3>\n\n\n\n

        A Spf Record<\/strong> usually ends with a policy indicator that communicates how strictly to treat non-authorized senders (for example, strict fail vs. softer handling). This decision impacts both enforcement and the risk of accidentally blocking legitimate mail.<\/p>\n\n\n\n

        Governance and ownership<\/h3>\n\n\n\n

        In Direct & Retention Marketing<\/strong>, the record\u2019s accuracy depends on cross-team coordination:\n– Marketing ops (campaign tools and new vendor onboarding)\n– IT \/ DNS administrators (publishing changes safely)\n– Security (anti-spoofing and incident response)\n– Customer support or product teams (transactional mail sources)<\/p>\n\n\n\n

        \n\n\n\n

        5) Types of Spf Record (Practical Distinctions)<\/h2>\n\n\n\n

        A Spf Record<\/strong> doesn\u2019t have \u201ctypes\u201d in the way ad formats do, but there are highly relevant configuration approaches that behave differently in real Email Marketing<\/strong> environments.<\/p>\n\n\n\n

        Strict vs. lenient enforcement<\/h3>\n\n\n\n
          \n
        • Strict policies<\/strong> are better for anti-spoofing but can cause deliverability issues if you forget to authorize a legitimate sender.<\/li>\n
        • Lenient policies<\/strong> reduce accidental blocking but may be less effective at stopping unauthorized sources.<\/li>\n<\/ul>\n\n\n\n

          Single-sender vs. multi-sender environments<\/h3>\n\n\n\n
            \n
          • Single-sender:<\/strong> One platform handles nearly all mail. The Spf Record<\/strong> is simpler and less error-prone.<\/li>\n
          • Multi-sender:<\/strong> Many tools send mail (product, marketing automation, support, invoicing). The Spf Record<\/strong> becomes a living document requiring ongoing governance.<\/li>\n<\/ul>\n\n\n\n

            Root domain vs. subdomain strategies<\/h3>\n\n\n\n

            Many teams separate streams for reputation control:\n– Marketing mail from a subdomain (e.g., a dedicated marketing identity)\n– Transactional mail from another subdomain\nThis separation can make Direct & Retention Marketing<\/strong> operations cleaner, but it requires careful planning so each domain\/subdomain has the right Spf Record<\/strong>.<\/p>\n\n\n\n

            \n\n\n\n

            6) Real-World Examples of Spf Record<\/h2>\n\n\n\n

            Example 1: Ecommerce lifecycle program with multiple tools<\/h3>\n\n\n\n

            An ecommerce brand runs Email Marketing<\/strong> across a marketing automation platform, a customer support desk, and an order system. The marketing team notices password reset emails occasionally land in spam. Investigation shows the order system sends from the same domain but was never added to the Spf Record<\/strong>. Once authorized, authentication improves and transactional deliverability stabilizes\u2014protecting revenue and reducing support tickets in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

            Example 2: Agency-managed newsletters for a client portfolio<\/h3>\n\n\n\n

            An agency manages several client newsletters. A new sending tool is introduced for A\/B testing and personalization. The agency updates templates but forgets the DNS step. The client\u2019s Spf Record<\/strong> doesn\u2019t authorize the new sender, leading to a spike in bounces and spam placement. A proper update restores performance and prevents the agency from misattributing the decline to creative or audience quality.<\/p>\n\n\n\n

            Example 3: B2B SaaS onboarding emails and trial-to-paid conversion<\/h3>\n\n\n\n

            A SaaS company relies on onboarding sequences to drive activation. After adding a CRM integration, some messages begin failing authentication because the integration sends on behalf of the main domain without being included in the Spf Record<\/strong>. Fixing the record improves deliverability, which improves trial engagement\u2014an outcome directly tied to Direct & Retention Marketing<\/strong> revenue.<\/p>\n\n\n\n

            \n\n\n\n

            7) Benefits of Using Spf Record<\/h2>\n\n\n\n

            A well-managed Spf Record<\/strong> can deliver concrete advantages:<\/p>\n\n\n\n

              \n
            • Higher inbox placement probability:<\/strong> Authentication strengthens trust signals used by mailbox providers.<\/li>\n
            • Reduced spoofing and phishing exposure:<\/strong> Unauthorized senders are easier to detect and filter.<\/li>\n
            • More stable program performance:<\/strong> Fewer sudden deliverability drops caused by preventable misalignment.<\/li>\n
            • Lower operational cost:<\/strong> Fewer support escalations, fewer emergency deliverability firefights, and less wasted send volume.<\/li>\n
            • Better customer experience:<\/strong> Customers receive the messages they expect\u2014receipts, updates, and promotions\u2014on time.<\/li>\n<\/ul>\n\n\n\n

              For Email Marketing<\/strong> teams, these benefits translate into more predictable reach and more reliable measurement of what actually drives conversions.<\/p>\n\n\n\n

              \n\n\n\n

              8) Challenges of Spf Record<\/h2>\n\n\n\n

              Despite its value, Spf Record<\/strong> management has real pitfalls:<\/p>\n\n\n\n

              Technical challenges<\/h3>\n\n\n\n
                \n
              • DNS mispublishing:<\/strong> A correct record in a ticket isn\u2019t helpful if it\u2019s not correctly published.<\/li>\n
              • Lookup limits:<\/strong> Large organizations that \u201cinclude\u201d many third-party sources can hit DNS lookup constraints, causing authentication to fail even if everything seems listed.<\/li>\n
              • Misalignment with sending identity:<\/strong> Authentication can fail when the technical sending domain and the visible \u201cFrom\u201d identity don\u2019t align the way receivers expect.<\/li>\n<\/ul>\n\n\n\n

                Strategic risks<\/h3>\n\n\n\n
                  \n
                • Overly strict policies too early:<\/strong> Enforcing strict rejection without auditing all senders can block legitimate mail.<\/li>\n
                • Tool sprawl:<\/strong> Every new vendor that sends email becomes a governance obligation.<\/li>\n<\/ul>\n\n\n\n

                  Measurement limitations<\/h3>\n\n\n\n

                  Even with a perfect Spf Record<\/strong>, deliverability still depends on reputation, engagement, complaint rates, and content signals. In Direct & Retention Marketing<\/strong>, authentication is necessary infrastructure\u2014not a complete deliverability strategy.<\/p>\n\n\n\n

                  \n\n\n\n

                  9) Best Practices for Spf Record<\/h2>\n\n\n\n

                  These practices help keep a Spf Record<\/strong> correct, scalable, and durable:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Inventory every system that sends mail for your domain<\/strong>\n Include marketing platforms, product\/transactional services, support tools, billing systems, and any legacy infrastructure.<\/p>\n<\/li>\n

                  2. \n

                    Centralize ownership and change control<\/strong>\n Assign a clear owner (often marketing ops + IT) and use documented workflows for updates.<\/p>\n<\/li>\n

                  3. \n

                    Prefer simplicity over \u201ceverything and the kitchen sink\u201d<\/strong>\n Minimize unnecessary authorizations. Every authorized source is a potential risk and maintenance cost.<\/p>\n<\/li>\n

                  4. \n

                    Plan for vendor onboarding and offboarding<\/strong>\n Add DNS updates to your go-live checklist and remove vendors you no longer use.<\/p>\n<\/li>\n

                  5. \n

                    Use subdomains strategically<\/strong>\n Separating marketing and transactional streams can improve operational clarity and reduce blast radius when issues occur\u2014helpful in mature Email Marketing<\/strong> programs.<\/p>\n<\/li>\n

                  6. \n

                    Test before major sends<\/strong>\n Validate authentication after DNS changes and before high-volume campaigns (seasonal promotions, product launches).<\/p>\n<\/li>\n

                  7. \n

                    Monitor continuously, not only after a crisis<\/strong>\n Ongoing monitoring helps catch silent failures caused by vendor changes or DNS drift.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    \n\n\n\n

                    10) Tools Used for Spf Record<\/h2>\n\n\n\n

                    You don\u2019t \u201crun\u201d a Spf Record<\/strong> inside a marketing platform\u2014you manage it through a combination of infrastructure and monitoring tools commonly used in Direct & Retention Marketing<\/strong> and Email Marketing<\/strong> operations:<\/p>\n\n\n\n

                      \n
                    • DNS management tools:<\/strong> Where the Spf Record<\/strong> is published and updated (often owned by IT or web ops).<\/li>\n
                    • Email platform administrative settings:<\/strong> Many sending platforms provide guidance on required DNS entries and sender identity alignment.<\/li>\n
                    • Deliverability testing tools:<\/strong> Used to check authentication results and placement signals across major inbox providers.<\/li>\n
                    • Mailbox provider postmaster-style dashboards:<\/strong> Help analyze domain reputation and delivery errors at a high level.<\/li>\n
                    • Log analysis \/ message header inspection workflows:<\/strong> Technical teams validate whether mail is passing authentication by reviewing message headers and sending logs.<\/li>\n
                    • Reporting dashboards:<\/strong> Marketing ops often consolidates deliverability KPIs (bounces, blocks, complaint rates) to detect issues early.<\/li>\n<\/ul>\n\n\n\n
                      \n\n\n\n

                      11) Metrics Related to Spf Record<\/h2>\n\n\n\n

                      A Spf Record<\/strong> is best evaluated through authentication and deliverability metrics tied to business outcomes:<\/p>\n\n\n\n

                      Authentication health metrics<\/h3>\n\n\n\n
                        \n
                      • Spf pass rate:<\/strong> Percentage of messages that pass the Spf Record<\/strong> check.<\/li>\n
                      • Alignment rate:<\/strong> How often authentication aligns with the domain customers see (important for trust and enforcement).<\/li>\n<\/ul>\n\n\n\n

                        Deliverability metrics influenced by authentication<\/h3>\n\n\n\n
                          \n
                        • Hard bounce rate:<\/strong> Can increase when mail is rejected due to authentication or policy enforcement.<\/li>\n
                        • Block rate \/ rejection reasons:<\/strong> Helps diagnose whether failures are authentication-related or reputation-related.<\/li>\n
                        • Spam complaint rate:<\/strong> Strong authentication doesn\u2019t prevent complaints, but it supports trust and clearer reputation signals.<\/li>\n<\/ul>\n\n\n\n

                          Engagement and revenue metrics (downstream)<\/h3>\n\n\n\n
                            \n
                          • Click rate and conversion rate:<\/strong> More meaningful when delivery is stable.<\/li>\n
                          • Revenue per email \/ per recipient:<\/strong> Helps quantify the business impact of deliverability improvements.<\/li>\n
                          • Lifecycle funnel performance:<\/strong> Activation, retention, renewals\u2014core Direct & Retention Marketing<\/strong> outcomes that depend on messages being received.<\/li>\n<\/ul>\n\n\n\n

                            Note: Open rate is increasingly unreliable due to privacy changes. It can still be directional, but don\u2019t use it as the only indicator of improvements after Spf Record<\/strong> updates.<\/p>\n\n\n\n

                            \n\n\n\n

                            12) Future Trends of Spf Record<\/h2>\n\n\n\n

                            The role of Spf Record<\/strong> is evolving as inbox providers raise expectations for sender authentication and accountability:<\/p>\n\n\n\n

                              \n
                            • Automation in DNS governance:<\/strong> More organizations are building safer, automated workflows to publish and validate DNS changes without manual errors.<\/li>\n
                            • Stronger enforcement cultures:<\/strong> Large mailbox providers increasingly expect authenticated mail as a baseline for high-volume Email Marketing<\/strong>.<\/li>\n
                            • AI-assisted monitoring:<\/strong> AI is being applied to anomaly detection (sudden drops in pass rates, spikes in blocks) and faster root-cause analysis.<\/li>\n
                            • Greater segmentation of sending identities:<\/strong> More brands will use subdomains and dedicated infrastructures to isolate reputation\u2014an operational maturity step in Direct & Retention Marketing<\/strong>.<\/li>\n
                            • Tighter security alignment:<\/strong> Authentication will be managed more collaboratively between marketing ops and security, especially as phishing and brand impersonation grow more sophisticated.<\/li>\n<\/ul>\n\n\n\n
                              \n\n\n\n

                              13) Spf Record vs Related Terms<\/h2>\n\n\n\n

                              A Spf Record<\/strong> is often discussed alongside other email authentication standards. They are related but not interchangeable.<\/p>\n\n\n\n

                              Spf Record vs DKIM<\/h3>\n\n\n\n
                                \n
                              • DKIM (DomainKeys Identified Mail)<\/strong> uses cryptographic signatures to prove a message was authorized and not altered in transit.<\/li>\n
                              • A Spf Record<\/strong> focuses on whether the sending server is authorized.\nIn practice, modern Email Marketing<\/strong> programs usually implement both for stronger trust signals.<\/li>\n<\/ul>\n\n\n\n

                                Spf Record vs DMARC<\/h3>\n\n\n\n
                                  \n
                                • DMARC<\/strong> builds on SPF and DKIM results to specify how receivers should handle failures (and where to send reports).<\/li>\n
                                • A Spf Record<\/strong> alone cannot provide the same policy control and reporting capabilities. DMARC helps translate authentication into enforceable brand protection.<\/li>\n<\/ul>\n\n\n\n

                                  Spf Record vs \u201cFrom domain\u201d<\/h3>\n\n\n\n

                                  Marketers often assume the visible \u201cFrom\u201d name\/address is what gets authenticated. In reality, Spf Record<\/strong> validation depends on the underlying sending path and domain alignment. This is a common source of confusion during platform migrations or when adding new sending tools in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  14) Who Should Learn Spf Record<\/h2>\n\n\n\n

                                  Understanding Spf Record<\/strong> is valuable across roles because email is cross-functional infrastructure:<\/p>\n\n\n\n

                                    \n
                                  • Marketers:<\/strong> To troubleshoot deliverability, evaluate vendor setups, and protect campaign performance.<\/li>\n
                                  • Analysts:<\/strong> To interpret deliverability shifts correctly and avoid misattributing performance changes to creative or targeting.<\/li>\n
                                  • Agencies:<\/strong> To prevent onboarding failures and protect client outcomes in Email Marketing<\/strong>.<\/li>\n
                                  • Business owners and founders:<\/strong> To reduce brand risk and ensure revenue-critical messages reliably reach customers.<\/li>\n
                                  • Developers and IT teams:<\/strong> To implement DNS changes safely, support transactional mail, and align authentication with security standards.<\/li>\n<\/ul>\n\n\n\n

                                    In mature Direct & Retention Marketing<\/strong> organizations, shared literacy reduces downtime and accelerates problem resolution.<\/p>\n\n\n\n

                                    \n\n\n\n

                                    15) Summary of Spf Record<\/h2>\n\n\n\n

                                    A Spf Record<\/strong> is a DNS-based authorization list for email sending sources. It helps receiving systems verify that the servers sending messages for your domain are actually allowed to do so. In Direct & Retention Marketing<\/strong>, it supports consistent deliverability, reduces spoofing risk, and stabilizes performance across lifecycle programs. In Email Marketing<\/strong>, it\u2019s foundational infrastructure that works best when combined with broader authentication and deliverability best practices.<\/p>\n\n\n\n

                                    \n\n\n\n

                                    16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What does a Spf Record actually do?<\/h3>\n\n\n\n

                                    A Spf Record<\/strong> tells receiving mail systems which servers and services are authorized to send email using your domain, helping them detect unauthorized or spoofed senders.<\/p>\n\n\n\n

                                    2) Will fixing a Spf Record automatically improve Email Marketing results?<\/h3>\n\n\n\n

                                    It can improve deliverability when authentication failures are a root cause, but it won\u2019t fix problems driven by poor list quality, high complaint rates, or weak sender reputation. Treat it as necessary infrastructure, not a complete strategy.<\/p>\n\n\n\n

                                    3) How often should a Spf Record be updated?<\/h3>\n\n\n\n

                                    Update it whenever you add, change, or remove a system that sends email on your behalf. In Direct & Retention Marketing<\/strong>, vendor changes are common\u2014so periodic audits (quarterly or biannually) are also smart.<\/p>\n\n\n\n

                                    4) Why do companies run into problems when they add new email tools?<\/h3>\n\n\n\n

                                    Because every new tool that sends mail must be authorized. If the tool goes live before the Spf Record<\/strong> is updated, authentication can fail and deliverability can drop quickly.<\/p>\n\n\n\n

                                    5) Can a Spf Record be \u201ctoo long\u201d or too complex?<\/h3>\n\n\n\n

                                    Yes. Overly complex configurations can hit DNS lookup constraints or become difficult to govern, increasing the risk of accidental failures\u2014especially in multi-vendor Email Marketing<\/strong> stacks.<\/p>\n\n\n\n

                                    6) Is a Spf Record enough to stop phishing and spoofing?<\/h3>\n\n\n\n

                                    It helps, but it\u2019s not sufficient alone. Strong brand protection usually combines a Spf Record<\/strong> with DKIM and DMARC, plus internal monitoring and incident response processes.<\/p>\n\n\n\n

                                    7) Who should own Spf Record changes: marketing or IT?<\/h3>\n\n\n\n

                                    Ideally both. Marketing ops typically knows which tools are sending, while IT controls DNS and change management. Shared ownership and documented workflows prevent the most common failures in Direct & Retention Marketing<\/strong> operations.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    A **Spf Record** is one of the most practical \u201cbehind-the-scenes\u201d assets in **Direct & Retention Marketing**. It doesn\u2019t write subject lines, design templates, or choose audiences\u2014but it strongly influences whether your emails are delivered, trusted, and seen.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[130],"tags":[],"class_list":["post-8010","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=8010"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/8010\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=8010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=8010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=8010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}