{"id":7951,"date":"2026-03-25T08:37:25","date_gmt":"2026-03-25T08:37:25","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/onboarding-email\/"},"modified":"2026-03-25T08:37:25","modified_gmt":"2026-03-25T08:37:25","slug":"onboarding-email","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/onboarding-email\/","title":{"rendered":"Onboarding Email: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Email Marketing"},"content":{"rendered":"\n

An Onboarding Email<\/strong> is the set of messages that welcomes, guides, and activates a new subscriber, customer, or user after a key starting event\u2014like signing up, creating an account, or making a first purchase. In Direct & Retention Marketing<\/strong>, it\u2019s one of the most valuable touchpoints because it shapes the first real relationship a brand builds through owned channels. In Email Marketing<\/strong>, onboarding is where strategy meets behavior: it turns initial intent into meaningful action.<\/p>\n\n\n\n

Onboarding matters now more than ever because acquisition is expensive, attention spans are short, and customers expect immediate clarity. A well-designed Onboarding Email<\/strong> program reduces confusion, accelerates \u201ctime to value,\u201d and builds trust\u2014three outcomes that directly improve retention, revenue, and long-term brand preference within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

What Is Onboarding Email?<\/h2>\n\n\n\n

An Onboarding Email<\/strong> is a planned message (often a series) sent to someone who has just entered a new relationship with a company\u2014subscriber, trial user, new customer, or member. Its purpose is to help the recipient understand what to do next and why it matters to them.<\/p>\n\n\n\n

The core concept is simple: deliver the right guidance at the right time<\/strong>, using email as the delivery mechanism. The business meaning goes beyond welcome messaging. Onboarding is a revenue and retention lever: it increases activation rates, reduces churn, and improves customer lifetime value by helping people succeed early.<\/p>\n\n\n\n

Within Direct & Retention Marketing<\/strong>, onboarding is the bridge between acquisition and loyalty. It\u2019s also a foundational part of Email Marketing<\/strong> because it typically sets expectations (content, cadence, preferences), introduces value propositions, and establishes a consistent tone that carries into lifecycle communication.<\/p>\n\n\n\n

Why Onboarding Email Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, the first days of a relationship often decide whether the customer becomes engaged or disappears. An Onboarding Email<\/strong> program creates structure in that critical period.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • Activation drives retention:<\/strong> People who reach a \u201cfirst success\u201d moment quickly are more likely to stay. Onboarding emails can guide that journey.<\/li>\n
  • Lower support and refund pressure:<\/strong> Clear instructions, quick-start guides, and expectation-setting reduce confusion and buyer\u2019s remorse.<\/li>\n
  • Better segmentation downstream:<\/strong> Early clicks and preference choices become signals that improve future targeting across Email Marketing<\/strong> and other channels.<\/li>\n
  • Competitive advantage:<\/strong> Competitors can copy features and pricing; they can\u2019t easily copy an onboarding experience built on deep customer insight and strong operations.<\/li>\n
  • Improved deliverability and engagement:<\/strong> Strong early engagement (opens, clicks, replies) supports inbox placement over time, which benefits broader Direct & Retention Marketing<\/strong> efforts.<\/li>\n<\/ul>\n\n\n\n

    How Onboarding Email Works<\/h2>\n\n\n\n

    An Onboarding Email<\/strong> is conceptual, but it follows a practical workflow that aligns well with how modern Email Marketing<\/strong> operations run.<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ trigger<\/strong>\n – A signup, account creation, trial start, first purchase, app install, or subscription confirmation triggers the onboarding sequence.\n – The trigger may include attributes like plan type, product category purchased, region, or acquisition source.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ decisioning<\/strong>\n – The system assigns the person to an onboarding path (e.g., trial vs paid, beginner vs advanced).\n – Rules and data determine timing, content blocks, and personalization (e.g., recommended first steps, relevant features, helpful resources).<\/p>\n<\/li>\n

    3. \n

      Execution \/ delivery<\/strong>\n – Messages are sent as a sequence over a defined period (often days 1\u201314).\n – Each email includes a primary action (one \u201cnext step\u201d), supported by secondary links for exploration.\n – Logic can adapt based on behavior (e.g., if step 1 is completed, skip the \u201chow to do step 1\u201d email).<\/p>\n<\/li>\n

    4. \n

      Output \/ outcome<\/strong>\n – The recipient completes key milestones (profile complete, first project created, first order tracked, first report generated).\n – The business sees improved activation, reduced early churn, and stronger long-term engagement\u2014central goals in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Onboarding Email<\/h2>\n\n\n\n

      A high-performing Onboarding Email<\/strong> program blends strategy, operations, and measurement. The essential components typically include:<\/p>\n\n\n\n

      Strategy and content<\/h3>\n\n\n\n
        \n
      • Clear onboarding goal:<\/strong> Define the \u201caha\u201d moment (first success) and the milestones that lead to it.<\/li>\n
      • Value-first messaging:<\/strong> Show outcomes, not just features. Explain benefits in the recipient\u2019s language.<\/li>\n
      • One primary CTA per email:<\/strong> Reduce decision fatigue and keep the journey focused.<\/li>\n<\/ul>\n\n\n\n

        Data inputs and segmentation<\/h3>\n\n\n\n
          \n
        • Signup source, plan tier, product interest, purchase category, industry, role, or lifecycle stage.<\/li>\n
        • Behavioral signals: pages visited, features used, prior clicks, time since signup, and customer support interactions.<\/li>\n<\/ul>\n\n\n\n

          Systems and process<\/h3>\n\n\n\n
            \n
          • An automation workflow that manages timing, branching logic, suppression, and frequency.<\/li>\n
          • Content governance: brand voice, legal review where needed, and change control to prevent \u201csilent breakage\u201d across templates.<\/li>\n<\/ul>\n\n\n\n

            Metrics and feedback loops<\/h3>\n\n\n\n
              \n
            • Engagement metrics (opens, clicks) paired with activation metrics<\/strong> (key actions completed).<\/li>\n
            • A cadence of testing and iteration\u2014especially during the first 30\u201360 days after launch.<\/li>\n<\/ul>\n\n\n\n

              Team responsibilities<\/h3>\n\n\n\n
                \n
              • Marketing (strategy, copy, creative, testing)<\/li>\n
              • Product (milestones, in-app prompts alignment)<\/li>\n
              • Data\/analytics (event tracking, dashboards)<\/li>\n
              • Customer success\/support (common questions, friction points)<\/li>\n
              • Engineering (events, integrations, reliability)<\/li>\n<\/ul>\n\n\n\n

                In Email Marketing<\/strong>, onboarding is where cross-team alignment is most visible\u2014and most measurable.<\/p>\n\n\n\n

                Types of Onboarding Email<\/h2>\n\n\n\n

                There aren\u2019t rigid \u201cformal\u201d types, but in practice Onboarding Email<\/strong> programs commonly differ by context and objective. The most useful distinctions are:<\/p>\n\n\n\n

                1) Subscriber onboarding (content-first)<\/h3>\n\n\n\n

                Designed for newsletters, media, communities, and lead nurturing.\n– Sets expectations: what you\u2019ll receive and how often\n– Encourages preference selection\n– Highlights best content and next steps (e.g., follow topics)<\/p>\n\n\n\n

                2) Product or SaaS onboarding (activation-first)<\/h3>\n\n\n\n

                Focused on trials, freemium, and paid accounts.\n– Teaches core workflows\n– Removes setup friction (integrations, imports, permissions)\n– Drives adoption milestones tied to retention<\/p>\n\n\n\n

                3) Ecommerce onboarding (repeat purchase-first)<\/h3>\n\n\n\n

                Built around the first purchase and post-purchase experience.\n– Order education (shipping, returns, care instructions)\n– Cross-sell based on the purchased item\n– Moves customers into loyalty programs and replenishment cycles<\/p>\n\n\n\n

                4) Customer onboarding for services (relationship-first)<\/h3>\n\n\n\n

                For agencies, financial services, B2B services, and onboarding-heavy offerings.\n– Clarifies timelines, responsibilities, and required inputs\n– Introduces key contacts and communication norms\n– Reduces delays and improves satisfaction<\/p>\n\n\n\n

                Each type supports Direct & Retention Marketing<\/strong> differently, but all use Email Marketing<\/strong> as the scalable delivery mechanism.<\/p>\n\n\n\n

                Real-World Examples of Onboarding Email<\/h2>\n\n\n\n

                Example 1: SaaS trial activation sequence<\/h3>\n\n\n\n

                A B2B analytics tool triggers a 7-day Onboarding Email<\/strong> series after trial signup.\n– Day 0: Welcome + \u201cConnect your data source\u201d CTA\n– Day 2: \u201cBuild your first dashboard\u201d with a short checklist\n– Day 4: Case example based on industry selection\n– Day 6: \u201cInvite a teammate\u201d to drive collaboration and stickiness\nThis supports Direct & Retention Marketing<\/strong> by improving activation and reducing early churn. In Email Marketing<\/strong> terms, the series uses behavior-based branching: if a user connects data, they receive the next-step email; if not, they receive troubleshooting guidance.<\/p>\n\n\n\n

                Example 2: Ecommerce new-customer onboarding after first purchase<\/h3>\n\n\n\n

                A skincare brand sends an Onboarding Email<\/strong> flow:\n– Confirmation + shipping expectations\n– \u201cHow to use your product\u201d routine guide\n– Reorder timing education + loyalty program invitation\nHere, onboarding reduces returns and increases repeat purchase rate\u2014both core outcomes in Direct & Retention Marketing<\/strong>. It also improves customer experience by answering common questions proactively through Email Marketing<\/strong>.<\/p>\n\n\n\n

                Example 3: Newsletter onboarding for a niche publisher<\/h3>\n\n\n\n

                A publisher\u2019s Onboarding Email<\/strong> series focuses on habit-building:\n– Welcome with \u201cStart here\u201d link to evergreen resources\n– Preference center: topics and frequency\n– \u201cMost loved issues\u201d to set quality expectations\nThis strengthens engagement signals early, which improves inbox placement and long-term retention\u2014key in Direct & Retention Marketing<\/strong> via Email Marketing<\/strong>.<\/p>\n\n\n\n

                Benefits of Using Onboarding Email<\/h2>\n\n\n\n

                A strong Onboarding Email<\/strong> program delivers benefits that compound over time:<\/p>\n\n\n\n

                  \n
                • Higher activation and engagement:<\/strong> More users reach the first success milestone sooner.<\/li>\n
                • Better retention and lifetime value:<\/strong> Early clarity reduces drop-off and helps customers form habits.<\/li>\n
                • Lower customer support burden:<\/strong> Proactive education reduces repetitive tickets.<\/li>\n
                • Improved conversion rates:<\/strong> Trials convert better when users experience value quickly.<\/li>\n
                • More efficient marketing operations:<\/strong> Automated onboarding reduces manual follow-ups and standardizes quality.<\/li>\n
                • Stronger brand trust:<\/strong> Consistent, helpful onboarding builds credibility\u2014an underrated advantage in Direct & Retention Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Onboarding Email<\/h2>\n\n\n\n

                  Even experienced teams face obstacles when building Onboarding Email<\/strong> programs:<\/p>\n\n\n\n

                    \n
                  • Tracking gaps:<\/strong> If product events aren\u2019t instrumented well, it\u2019s hard to personalize and measure activation.<\/li>\n
                  • Misaligned goals:<\/strong> Marketing may optimize for clicks while product teams care about completed milestones.<\/li>\n
                  • Over-emailing:<\/strong> Too many messages too quickly can cause fatigue, unsubscribes, or spam complaints.<\/li>\n
                  • One-size-fits-all content:<\/strong> A single sequence for every user often underperforms compared to segmented paths.<\/li>\n
                  • Deliverability issues:<\/strong> Poor list hygiene or sudden volume spikes after signup can reduce inbox placement.<\/li>\n
                  • Compliance and consent:<\/strong> Depending on region and business model, consent and preference management must be handled carefully.<\/li>\n<\/ul>\n\n\n\n

                    Addressing these challenges is part of mature Email Marketing<\/strong> and is central to sustainable Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                    Best Practices for Onboarding Email<\/h2>\n\n\n\n

                    Use these proven practices to improve performance without relying on gimmicks:<\/p>\n\n\n\n

                    Design the journey around \u201ctime to value\u201d<\/h3>\n\n\n\n
                      \n
                    • Define the activation event (e.g., \u201cfirst project created\u201d).<\/li>\n
                    • Backward-plan emails that remove friction toward that event.<\/li>\n<\/ul>\n\n\n\n

                      Keep each email focused<\/h3>\n\n\n\n
                        \n
                      • One primary CTA per email.<\/li>\n
                      • Use short steps, checklists, or \u201cdo this now\u201d guidance.<\/li>\n<\/ul>\n\n\n\n

                        Personalize based on meaningful signals<\/h3>\n\n\n\n
                          \n
                        • Role-based or use-case onboarding beats superficial personalization.<\/li>\n
                        • Use behavior to branch (completed step vs not completed).<\/li>\n<\/ul>\n\n\n\n

                          Optimize timing and cadence<\/h3>\n\n\n\n
                            \n
                          • Send the first Onboarding Email<\/strong> immediately after the trigger.<\/li>\n
                          • Space follow-ups to match realistic progress (daily early, then taper).<\/li>\n<\/ul>\n\n\n\n

                            Make it skimmable and accessible<\/h3>\n\n\n\n
                              \n
                            • Clear headings, concise copy, mobile-friendly layouts.<\/li>\n
                            • Ensure buttons are readable and tap-friendly.<\/li>\n<\/ul>\n\n\n\n

                              Test what matters<\/h3>\n\n\n\n
                                \n
                              • Subject lines matter, but onboarding wins often come from:<\/li>\n
                              • better CTAs<\/li>\n
                              • clearer step-by-step guidance<\/li>\n
                              • improved segmentation and branching<\/li>\n
                              • reduced friction in the product or landing page<\/li>\n<\/ul>\n\n\n\n

                                Monitor deliverability and trust signals<\/h3>\n\n\n\n
                                  \n
                                • Encourage replies where appropriate (\u201cTell us your goal\u201d).<\/li>\n
                                • Avoid aggressive selling in the earliest emails unless the context supports it.<\/li>\n<\/ul>\n\n\n\n

                                  Tools Used for Onboarding Email<\/h2>\n\n\n\n

                                  Onboarding Email<\/strong> is executed through a stack that supports orchestration, data, and measurement within Email Marketing<\/strong> and Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                    \n
                                  • Email automation platforms:<\/strong> Build sequences, branching logic, and suppression rules; manage templates and scheduling.<\/li>\n
                                  • CRM systems:<\/strong> Store lifecycle stage, account metadata, deal status, and sales\/customer success handoffs.<\/li>\n
                                  • Customer data platforms (CDP) or event pipelines:<\/strong> Unify identity, capture product events, and send real-time triggers.<\/li>\n
                                  • Analytics tools:<\/strong> Measure activation, retention cohorts, funnel drop-offs, and attribution beyond email clicks.<\/li>\n
                                  • Reporting dashboards\/BI:<\/strong> Track onboarding KPIs across channels and tie results to revenue and retention.<\/li>\n
                                  • Experimentation\/testing workflows:<\/strong> Support A\/B testing, holdouts, and incremental lift analysis.<\/li>\n
                                  • Compliance and preference management systems:<\/strong> Manage consent, unsubscribes, and communication preferences.<\/li>\n<\/ul>\n\n\n\n

                                    Tools enable scale, but strategy decides whether the Onboarding Email<\/strong> experience feels helpful or noisy.<\/p>\n\n\n\n

                                    Metrics Related to Onboarding Email<\/h2>\n\n\n\n

                                    Because onboarding aims to change behavior, the best measurement combines Email Marketing<\/strong> metrics with product or purchase outcomes:<\/p>\n\n\n\n

                                    Email engagement metrics<\/h3>\n\n\n\n
                                      \n
                                    • Delivery rate and bounce rate<\/li>\n
                                    • Open rate (directional, not absolute truth)<\/li>\n
                                    • Click-through rate (CTR) and click-to-open rate (CTOR)<\/li>\n
                                    • Reply rate (when used)<\/li>\n
                                    • Unsubscribe and spam complaint rates<\/li>\n<\/ul>\n\n\n\n

                                      Activation and adoption metrics<\/h3>\n\n\n\n
                                        \n
                                      • Time to first key action<\/li>\n
                                      • Percent completing onboarding milestones<\/li>\n
                                      • Feature adoption rate (for SaaS)<\/li>\n
                                      • Setup completion rate (profile, integrations, permissions)<\/li>\n<\/ul>\n\n\n\n

                                        Retention and revenue metrics<\/h3>\n\n\n\n
                                          \n
                                        • Day 7\/30 retention (or repeat purchase rate)<\/li>\n
                                        • Trial-to-paid conversion<\/li>\n
                                        • Average order value and repeat order rate (ecommerce)<\/li>\n
                                        • Churn rate for subscriptions<\/li>\n
                                        • Customer lifetime value (trend-based)<\/li>\n<\/ul>\n\n\n\n

                                          Efficiency and quality metrics<\/h3>\n\n\n\n
                                            \n
                                          • Support ticket volume by onboarding topic<\/li>\n
                                          • Self-serve resolution rate (help content usage)<\/li>\n
                                          • Onboarding sequence completion rate (reaching final step)<\/li>\n<\/ul>\n\n\n\n

                                            In Direct & Retention Marketing<\/strong>, the most credible success measure is incremental impact on activation and retention\u2014not just clicks.<\/p>\n\n\n\n

                                            Future Trends of Onboarding Email<\/h2>\n\n\n\n

                                            Onboarding Email<\/strong> is evolving as Direct & Retention Marketing<\/strong> becomes more automated and privacy-aware:<\/p>\n\n\n\n

                                              \n
                                            • AI-assisted personalization:<\/strong> More teams will generate dynamic content variants based on role, intent, and behavior\u2014while still requiring human guardrails for accuracy and tone.<\/li>\n
                                            • Smarter orchestration across channels:<\/strong> Email will coordinate with in-app messaging, SMS, push, and customer success outreach to reduce redundancy and improve timing.<\/li>\n
                                            • Privacy and measurement changes:<\/strong> With tighter privacy controls, teams will lean more on first-party events and server-side tracking to understand onboarding effectiveness.<\/li>\n
                                            • Preference-led onboarding:<\/strong> Expect more emphasis on letting users choose what \u201cgood onboarding\u201d means (topics, goals, cadence), improving satisfaction and deliverability.<\/li>\n
                                            • Lifecycle consistency:<\/strong> Brands will align onboarding with ongoing education, renewal, and expansion messaging so the experience feels continuous rather than campaign-based.<\/li>\n<\/ul>\n\n\n\n

                                              The takeaway: Onboarding Email<\/strong> will remain core, but it will be judged increasingly by real activation and retention lift within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                              Onboarding Email vs Related Terms<\/h2>\n\n\n\n

                                              Onboarding Email vs Welcome Email<\/h3>\n\n\n\n

                                              A welcome email is often a single message that acknowledges the signup. An Onboarding Email<\/strong> is typically a sequence designed to drive milestones and reduce friction over time. A welcome email can be the first step of onboarding, but onboarding goes further.<\/p>\n\n\n\n

                                              Onboarding Email vs Drip Campaign<\/h3>\n\n\n\n

                                              A drip campaign is a scheduled sequence that can serve many purposes (lead nurturing, education, re-engagement). An Onboarding Email<\/strong> sequence is a specific drip campaign focused on new users\/customers and early activation within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                              Onboarding Email vs Lifecycle Email<\/h3>\n\n\n\n

                                              Lifecycle email includes onboarding, retention, win-back, renewal, cross-sell, and more. Onboarding Email<\/strong> is the earliest lifecycle stage and often sets the baseline for performance across the rest of Email Marketing<\/strong>.<\/p>\n\n\n\n

                                              Who Should Learn Onboarding Email<\/h2>\n\n\n\n
                                                \n
                                              • Marketers:<\/strong> To improve activation, retention, and revenue using measurable lifecycle strategy in Email Marketing<\/strong>.<\/li>\n
                                              • Analysts:<\/strong> To connect email engagement with downstream behavior, cohort retention, and incremental lift in Direct & Retention Marketing<\/strong>.<\/li>\n
                                              • Agencies:<\/strong> To build repeatable onboarding frameworks, audits, and optimization roadmaps for clients.<\/li>\n
                                              • Business owners and founders:<\/strong> To reduce churn, improve conversion, and scale customer education without scaling headcount.<\/li>\n
                                              • Developers:<\/strong> To implement event tracking, triggers, and reliable integrations that make onboarding personalization accurate and measurable.<\/li>\n<\/ul>\n\n\n\n

                                                Summary of Onboarding Email<\/h2>\n\n\n\n

                                                An Onboarding Email<\/strong> is a targeted set of emails that helps new subscribers, users, or customers succeed quickly after a trigger event. It matters because the first experience drives long-term retention, and it\u2019s one of the most controllable levers in Direct & Retention Marketing<\/strong>. Done well, onboarding improves activation, reduces support costs, and builds trust. As a foundational lifecycle program, Onboarding Email<\/strong> strengthens the performance and credibility of your broader Email Marketing<\/strong> strategy.<\/p>\n\n\n\n

                                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                1) What is an Onboarding Email sequence supposed to achieve?<\/h3>\n\n\n\n

                                                It should move a new contact from \u201cjust joined\u201d to \u201csuccess achieved.\u201d That usually means reaching a defined activation milestone, understanding key value, and knowing what to do next.<\/p>\n\n\n\n

                                                2) How long should an onboarding sequence be?<\/h3>\n\n\n\n

                                                There\u2019s no universal length. Common ranges are 3\u20138 emails over 7\u201314 days, but the right cadence depends on how quickly users can reach value and how complex setup is.<\/p>\n\n\n\n

                                                3) What\u2019s the difference between onboarding and a welcome email?<\/h3>\n\n\n\n

                                                A welcome email is typically one message acknowledging the signup. Onboarding is the broader journey\u2014often multiple emails\u2014designed to guide actions and reduce friction.<\/p>\n\n\n\n

                                                4) Which Email Marketing metrics matter most for onboarding?<\/h3>\n\n\n\n

                                                Engagement (clicks, replies, unsubscribes) matters, but prioritize activation outcomes: setup completion, first key action, trial-to-paid conversion, repeat purchase rate, and early retention cohorts.<\/p>\n\n\n\n

                                                5) Should onboarding emails be promotional or educational?<\/h3>\n\n\n\n

                                                Primarily educational and action-oriented. Promotional offers can work in some contexts (like ecommerce), but the early focus should be helping the customer succeed and building trust.<\/p>\n\n\n\n

                                                6) How do you personalize onboarding emails without overcomplicating them?<\/h3>\n\n\n\n

                                                Start with a few high-impact segments (plan type, role, use case, purchase category) and add behavioral branching only where it clearly changes the next best step.<\/p>\n\n\n\n

                                                7) How do I know if my onboarding emails are actually improving retention?<\/h3>\n\n\n\n

                                                Use cohort analysis and, when possible, holdout tests. The goal is to show that people who receive the optimized Onboarding Email<\/strong> flow reach activation faster and retain at higher rates\u2014core proof in Direct & Retention Marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                An **Onboarding Email** is the set of messages that welcomes, guides, and activates a new subscriber, customer, or user after a key starting event\u2014like signing up, creating an account, or making a first purchase. In **Direct & Retention Marketing**, it\u2019s one of the most valuable touchpoints because it shapes the first real relationship a brand builds through owned channels. In **Email Marketing**, onboarding is where strategy meets behavior: it turns initial intent into meaningful action.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[130],"tags":[],"class_list":["post-7951","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7951"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7951\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}