{"id":7845,"date":"2026-03-25T04:22:10","date_gmt":"2026-03-25T04:22:10","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/back-in-stock-email\/"},"modified":"2026-03-25T04:22:10","modified_gmt":"2026-03-25T04:22:10","slug":"back-in-stock-email","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/back-in-stock-email\/","title":{"rendered":"Back-in-stock Email: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Email Marketing"},"content":{"rendered":"\n

A Back-in-stock Email<\/strong> is a triggered message that notifies a shopper when a previously unavailable product becomes available again. In Direct & Retention Marketing<\/strong>, it\u2019s one of the most practical ways to convert existing demand\u2014customers who already showed intent\u2014into revenue without relying on additional acquisition spend. Within Email Marketing<\/strong>, it sits alongside other lifecycle triggers (like cart abandonment and post-purchase flows) as a high-intent, high-timeliness campaign.<\/p>\n\n\n\n

What makes a Back-in-stock Email especially important today is the combination of supply volatility, fast-moving inventories, and rising acquisition costs. When customers can\u2019t buy what they want right now, their intent doesn\u2019t disappear\u2014it expires. A well-timed Back-in-stock Email preserves that intent, improves the customer experience, and turns operational updates into measurable retention outcomes.<\/p>\n\n\n\n

What Is Back-in-stock Email?<\/h2>\n\n\n\n

A Back-in-stock Email<\/strong> is an automated (or semi-automated) notification sent to a subscriber who requested an alert for a specific item that was out of stock. The core concept is simple: match product availability changes to individual customer interest and send a timely, relevant message.<\/p>\n\n\n\n

From a business perspective, Back-in-stock Email programs help capture \u201cpaused demand.\u201d Someone who joins a waitlist or requests an alert has effectively raised their hand and said, \u201cTell me when I can buy.\u201d In Direct & Retention Marketing<\/strong>, that explicit intent is gold because it signals readiness without needing persuasion-heavy messaging. In Email Marketing<\/strong>, it\u2019s a classic example of event-based automation\u2014messages triggered by real-world data changes rather than a calendar schedule.<\/p>\n\n\n\n

Why Back-in-stock Email Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

In Direct & Retention Marketing<\/strong>, the goal is to maximize customer lifetime value by improving conversion, repeat purchase, and relationship quality. A Back-in-stock Email supports those goals in several ways:<\/p>\n\n\n\n

    \n
  • Captures high-intent revenue<\/strong>: Recipients asked to be notified, so the message aligns with their needs instead of interrupting them.<\/li>\n
  • Reduces dependence on discounts<\/strong>: Because intent is already high, you can often convert without lowering margin.<\/li>\n
  • Prevents churn to competitors<\/strong>: If customers can\u2019t buy from you, they will look elsewhere. A Back-in-stock Email brings them back at the moment they can purchase.<\/li>\n
  • Builds trust through transparency<\/strong>: Notifying shoppers when inventory returns signals reliability and customer-first operations.<\/li>\n
  • Improves list quality<\/strong>: People who subscribe for alerts are self-segmenting into \u201cinterested in this product\/category,\u201d which strengthens future Email Marketing<\/strong> targeting.<\/li>\n<\/ul>\n\n\n\n

    The competitive advantage is speed and relevance. Brands that notify first\u2014and do it well\u2014often win the sale because the customer is already primed and the product is finally available.<\/p>\n\n\n\n

    How Back-in-stock Email Works<\/h2>\n\n\n\n

    A Back-in-stock Email is driven by inventory events and customer requests. In practice, it typically follows this workflow:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger<\/strong>\n – A shopper visits a product page that is out of stock.\n – They request an alert (email address, and sometimes size\/color preferences).\n – The system records the product SKU\/variant and the subscriber identity\/consent status.<\/p>\n<\/li>\n

    2. \n

      Processing \/ Decisioning<\/strong>\n – Inventory systems detect a change: the SKU moves from out-of-stock to in-stock (or crosses a threshold, such as \u201c> 0\u201d or \u201c> safety stock\u201d).\n – The platform matches that SKU to the waitlist and checks eligibility rules (e.g., \u201cnotify once,\u201d suppression lists, frequency caps, region availability).<\/p>\n<\/li>\n

    3. \n

      Execution \/ Send<\/strong>\n – The Email Marketing<\/strong> platform assembles the message with product data (name, image, price, variant, availability).\n – The send is triggered immediately or batched to manage volume and prevent overselling.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome<\/strong>\n – The subscriber returns to the site and purchases, or engages and continues browsing.\n – The program collects performance data for optimization (conversion rate, revenue per message, time-to-purchase).<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      The \u201cmagic\u201d of Back-in-stock Email is less about creative and more about operational integration: accurate inventory signals, correct variant matching, and sending fast enough to matter.<\/p>\n\n\n\n

      Key Components of Back-in-stock Email<\/h2>\n\n\n\n

      A reliable Back-in-stock Email program depends on coordinated data, systems, and ownership. Key components include:<\/p>\n\n\n\n

      Data inputs<\/h3>\n\n\n\n
        \n
      • SKU and variant identifiers<\/strong> (size, color, region)<\/li>\n
      • Real-time inventory availability<\/strong> and thresholds<\/li>\n
      • Subscriber identity<\/strong> (email, customer ID if known)<\/li>\n
      • Consent and preference data<\/strong> (opt-in status, marketing vs transactional classification where relevant)<\/li>\n
      • Product content<\/strong> (images, title, price, promotions, URL slug\u2014managed as structured fields)<\/li>\n<\/ul>\n\n\n\n

        Systems and processes<\/h3>\n\n\n\n
          \n
        • Ecommerce platform<\/strong> to host product data and customer requests<\/li>\n
        • Inventory management<\/strong> to publish accurate stock status<\/li>\n
        • Email Marketing automation<\/strong> to trigger, personalize, and send<\/li>\n
        • QA process<\/strong> to validate variant matching, dynamic content, and broken scenarios (e.g., product discontinued)<\/li>\n<\/ul>\n\n\n\n

          Governance and responsibilities<\/h3>\n\n\n\n
            \n
          • Marketing owns strategy, creative, and measurement.<\/li>\n
          • Merchandising\/inventory teams influence thresholds and restock timing.<\/li>\n
          • Engineering or operations ensure clean events, data contracts, and fail-safes.<\/li>\n
          • Customer support needs visibility to handle \u201cwhy didn\u2019t I get notified?\u201d cases.<\/li>\n<\/ul>\n\n\n\n

            Core metrics (at a minimum)<\/h3>\n\n\n\n
              \n
            • Deliverability health, opens\/clicks, conversion, revenue per email, and time-to-purchase.<\/li>\n<\/ul>\n\n\n\n

              Types of Back-in-stock Email<\/h2>\n\n\n\n

              \u201cTypes\u201d of Back-in-stock Email are less formal categories and more practical variations based on timing, inventory behavior, and business rules:<\/p>\n\n\n\n

                \n
              1. \n

                Immediate notification (first-to-know)<\/strong>\n – Sent as soon as inventory becomes available.\n – Best for fast-selling items and strong intent.<\/p>\n<\/li>\n

              2. \n

                Batched notifications<\/strong>\n – Alerts are grouped and sent on a schedule (e.g., every 30\u201360 minutes).\n – Useful when inventory fluctuates rapidly or when you want to control traffic surges.<\/p>\n<\/li>\n

              3. \n

                Variant-specific notifications<\/strong>\n – The subscriber requests a specific size\/color; only that variant triggers the message.\n – Essential for apparel, footwear, and configurable products.<\/p>\n<\/li>\n

              4. \n

                Multi-step back-in-stock sequence<\/strong>\n – If the first Back-in-stock Email isn\u2019t acted on, a follow-up may be sent (with guardrails).\n – Works best when inventory is stable enough to avoid frustration.<\/p>\n<\/li>\n

              5. \n

                VIP\/loyalty-tier notifications<\/strong>\n – Priority access for high-value customers.\n – Common in Direct & Retention Marketing<\/strong> programs tied to loyalty benefits.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                Real-World Examples of Back-in-stock Email<\/h2>\n\n\n\n

                Example 1: Apparel restock with variant matching<\/h3>\n\n\n\n

                A fashion retailer runs Back-in-stock Email alerts at the size level. When a popular jacket in \u201cMedium \/ Black\u201d returns, only shoppers who requested that exact variant are notified. The email highlights fit details and includes \u201cShop your size\u201d as the primary call-to-action. This improves Email Marketing<\/strong> relevance and reduces clicks that lead to disappointment.<\/p>\n\n\n\n

                Example 2: Beauty product restock with replenishment cues<\/h3>\n\n\n\n

                A skincare brand sells out of a trending serum. Subscribers who requested an alert receive a Back-in-stock Email that emphasizes limited quantity and includes a recommended companion product. In Direct & Retention Marketing<\/strong>, this supports both conversion and AOV (average order value) without relying on paid retargeting.<\/p>\n\n\n\n

                Example 3: Consumer electronics with controlled batching<\/h3>\n\n\n\n

                A retailer restocks a gaming console in small drops. To avoid overselling and angry customers, they batch Back-in-stock Email sends every 20 minutes and cap the number of alerts sent per batch to match available units. This operational alignment protects the experience while still capturing demand through Email Marketing<\/strong> automation.<\/p>\n\n\n\n

                Benefits of Using Back-in-stock Email<\/h2>\n\n\n\n

                A well-implemented Back-in-stock Email program delivers benefits across performance, efficiency, and customer experience:<\/p>\n\n\n\n

                  \n
                • Higher conversion rates<\/strong> than broad promotional campaigns because the message is intent-based.<\/li>\n
                • Lower cost per sale<\/strong> compared with reacquiring the same customer through ads, strengthening Direct & Retention Marketing<\/strong> efficiency.<\/li>\n
                • Better customer experience<\/strong> by reducing \u201ccheck back later\u201d friction and rewarding patience.<\/li>\n
                • Improved inventory sell-through<\/strong> for replenished items and reduced reliance on end-of-season discounting.<\/li>\n
                • Cleaner segmentation signals<\/strong> (product-level interest) that can inform future Email Marketing<\/strong> personalization and recommendations.<\/li>\n
                • Operational visibility<\/strong>: waitlist volume can act as a demand signal for merchandising decisions.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Back-in-stock Email<\/h2>\n\n\n\n

                  Back-in-stock Email looks simple, but several common issues can reduce impact or create customer frustration:<\/p>\n\n\n\n

                    \n
                  • Inventory accuracy and latency<\/strong>: If stock updates lag, emails can send when items are not truly available.<\/li>\n
                  • Overselling and disappointment<\/strong>: If 5,000 people are notified but only 200 units exist, the experience can backfire.<\/li>\n
                  • Variant mismatches<\/strong>: Notifying for the wrong size\/color is a fast way to lose trust.<\/li>\n
                  • Deliverability constraints<\/strong>: Sudden volume spikes can stress sending reputation if not managed.<\/li>\n
                  • Consent and classification<\/strong>: Depending on region and policy, some alerts may be considered transactional while others are marketing; governance matters.<\/li>\n
                  • Measurement complexity<\/strong>: Customers may convert later via search or direct, so attribution should consider view-through and time-window effects.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Back-in-stock Email<\/h2>\n\n\n\n

                    These practices help Back-in-stock Email perform reliably within Direct & Retention Marketing<\/strong> and Email Marketing<\/strong> programs:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Trigger on stable availability thresholds<\/strong>\n – Consider \u201cavailable units > buffer\u201d rather than \u201c> 0\u201d to reduce false positives.\n – Account for reserved inventory, cancellations, and fraud holds.<\/p>\n<\/li>\n

                    2. \n

                      Send fast, but don\u2019t overwhelm<\/strong>\n – Timeliness matters, especially for hot items.\n – Use batching or throttling when inventory is limited.<\/p>\n<\/li>\n

                    3. \n

                      Make the value proposition instantly clear<\/strong>\n – Subject line and headline should confirm the exact product\/variant is back.\n – Use clear calls-to-action like \u201cBuy now\u201d or \u201cClaim yours.\u201d<\/p>\n<\/li>\n

                    4. \n

                      Personalize to the requested variant<\/strong>\n – Include size\/color and show the correct image where possible.\n – If the variant is unavailable but other variants exist, be transparent and offer alternatives thoughtfully.<\/p>\n<\/li>\n

                    5. \n

                      Add smart secondary content<\/strong>\n – Complementary items, replenishment reminders, or loyalty points can increase AOV without diluting intent.\n – Avoid heavy promotional clutter that distracts from the primary action.<\/p>\n<\/li>\n

                    6. \n

                      Use frequency caps and \u201cnotify once\u201d defaults<\/strong>\n – Prevent repeated alerts for the same item unless the customer opts in.\n – Include preference options where practical.<\/p>\n<\/li>\n

                    7. \n

                      Instrument measurement end-to-end<\/strong>\n – Track request-to-notify rate, notify-to-click, click-to-purchase, and time-to-purchase.\n – Segment results by category, price point, and inventory scarcity.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Back-in-stock Email<\/h2>\n\n\n\n

                      Back-in-stock Email relies on a stack rather than a single tool. Common tool categories include:<\/p>\n\n\n\n

                        \n
                      • Email Marketing automation platforms<\/strong>: Manage triggers, templates, personalization, suppression rules, and sequences.<\/li>\n
                      • Ecommerce platforms<\/strong>: Host product catalogs, variant data, pricing, and the \u201cnotify me\u201d capture flow.<\/li>\n
                      • Inventory and order management systems<\/strong>: Provide the availability events that trigger the Back-in-stock Email.<\/li>\n
                      • Customer data platforms (CDPs) or data warehouses<\/strong>: Unify customer identity, preferences, and event streams for better segmentation.<\/li>\n
                      • Analytics tools<\/strong>: Measure funnel performance, cohort behavior, and incrementality within Direct & Retention Marketing<\/strong>.<\/li>\n
                      • Reporting dashboards and BI<\/strong>: Monitor daily restock demand, send volumes, and revenue contribution.<\/li>\n
                      • Deliverability and compliance tooling<\/strong>: Support list hygiene, consent management, and sender reputation monitoring.<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Back-in-stock Email<\/h2>\n\n\n\n

                        To evaluate Back-in-stock Email performance in Email Marketing<\/strong>, track metrics across four layers:<\/p>\n\n\n\n

                        Demand and operational metrics<\/h3>\n\n\n\n
                          \n
                        • Alert signup rate<\/strong> (notify requests \u00f7 product page views)<\/li>\n
                        • Waitlist size by SKU\/variant<\/strong><\/li>\n
                        • Time from restock to send<\/strong> (latency)<\/li>\n
                        • Stock-out rate after notification<\/strong> (how quickly inventory is depleted)<\/li>\n<\/ul>\n\n\n\n

                          Engagement metrics<\/h3>\n\n\n\n
                            \n
                          • Deliverability rate<\/strong> and bounce rate<\/li>\n
                          • Open rate<\/strong> (directional; interpret carefully due to privacy changes)<\/li>\n
                          • Click-through rate (CTR)<\/strong> and click-to-open rate (CTOR)<\/li>\n<\/ul>\n\n\n\n

                            Conversion and revenue metrics<\/h3>\n\n\n\n
                              \n
                            • Conversion rate<\/strong> (purchases \u00f7 emails delivered or clicks)<\/li>\n
                            • Revenue per email (RPE)<\/strong><\/li>\n
                            • Average order value (AOV)<\/strong> from back-in-stock traffic<\/li>\n
                            • Time-to-purchase<\/strong> after notification<\/li>\n<\/ul>\n\n\n\n

                              Customer and brand metrics<\/h3>\n\n\n\n
                                \n
                              • Unsubscribe rate<\/strong> and complaint rate<\/li>\n
                              • Repeat purchase rate<\/strong> among subscribers who used alerts<\/li>\n
                              • Support tickets related to notifications<\/strong> (a quality signal)<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Back-in-stock Email<\/h2>\n\n\n\n

                                Back-in-stock Email is evolving as Direct & Retention Marketing<\/strong> becomes more data-driven and privacy-aware:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted send optimization<\/strong>: Predicting which subscribers are most likely to buy and prioritizing sends when inventory is limited.<\/li>\n
                                • Deeper personalization<\/strong>: Dynamic content based on category affinity, predicted size, or replenishment cycles\u2014while staying transparent.<\/li>\n
                                • Omnichannel coordination<\/strong>: Integrating Back-in-stock Email with SMS, push notifications, and on-site messaging using consistent frequency caps.<\/li>\n
                                • Privacy and measurement shifts<\/strong>: Less reliance on opens; more emphasis on clicks, conversions, and modeled attribution in Email Marketing<\/strong> reporting.<\/li>\n
                                • Real-time inventory intelligence<\/strong>: Better event quality and fewer false triggers as commerce and inventory systems mature.<\/li>\n<\/ul>\n\n\n\n

                                  Back-in-stock Email vs Related Terms<\/h2>\n\n\n\n

                                  Back-in-stock Email vs Abandoned cart email<\/h3>\n\n\n\n

                                  A Back-in-stock Email is triggered by inventory availability<\/strong> after a customer requested an alert. An abandoned cart email is triggered by purchase intent without completion<\/strong> (items left in cart). Both are core Email Marketing<\/strong> automations, but the first solves availability friction while the second solves checkout friction.<\/p>\n\n\n\n

                                  Back-in-stock Email vs Price drop email<\/h3>\n\n\n\n

                                  A price drop email triggers when price decreases; Back-in-stock Email triggers when inventory returns. In Direct & Retention Marketing<\/strong>, price drop programs often optimize for conversion via incentive, while Back-in-stock Email optimizes for conversion via relevance and timing.<\/p>\n\n\n\n

                                  Back-in-stock Email vs Product launch email<\/h3>\n\n\n\n

                                  A product launch email is typically scheduled and broadcast (or segmented) to announce new items. Back-in-stock Email is reactive and individualized, based on a shopper\u2019s explicit request and a stock event\u2014usually more intent-rich within Email Marketing<\/strong>.<\/p>\n\n\n\n

                                  Who Should Learn Back-in-stock Email<\/h2>\n\n\n\n
                                    \n
                                  • Marketers<\/strong> benefit by adding a high-converting automation to their Direct & Retention Marketing<\/strong> mix and improving lifecycle coverage.<\/li>\n
                                  • Analysts<\/strong> gain a strong use case for event-based measurement, incrementality thinking, and funnel diagnostics in Email Marketing<\/strong>.<\/li>\n
                                  • Agencies<\/strong> can deliver quick wins by implementing or optimizing Back-in-stock Email flows and improving integration quality.<\/li>\n
                                  • Business owners and founders<\/strong> learn how to monetize demand they already generated, especially when inventory constraints are common.<\/li>\n
                                  • Developers<\/strong> play a critical role in event accuracy, variant matching, and system reliability\u2014the foundations of a trustworthy Back-in-stock Email program.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Back-in-stock Email<\/h2>\n\n\n\n

                                    A Back-in-stock Email<\/strong> is a triggered notification that tells customers when an out-of-stock product (often a specific variant) becomes available again. It matters because it converts high-intent demand efficiently, protects customer experience, and reduces reliance on paid reacquisition\u2014key goals in Direct & Retention Marketing<\/strong>. As part of Email Marketing<\/strong>, it\u2019s one of the most valuable event-driven automations when inventory data, timing, and personalization are handled with care.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is a Back-in-stock Email and when should it be sent?<\/h3>\n\n\n\n

                                    A Back-in-stock Email is a notification sent after a shopper requests an alert for an out-of-stock item. It should be sent as soon as availability is reliably confirmed\u2014fast enough to capture intent, but with thresholds to avoid false alerts.<\/p>\n\n\n\n

                                    2) Is Back-in-stock Email considered transactional or marketing?<\/h3>\n\n\n\n

                                    It depends on how it\u2019s positioned and your compliance rules. If it\u2019s strictly a requested product availability alert, it may be treated as operational\/transactional in some contexts. If it includes promotions or cross-sells, it can move closer to marketing. Align classification with your legal and policy guidance.<\/p>\n\n\n\n

                                    3) How do I avoid notifying more people than I have inventory for?<\/h3>\n\n\n\n

                                    Use inventory buffers, batching, throttling, and prioritization (for example, first-come-first-served based on signup time). This is a common Direct & Retention Marketing<\/strong> quality issue because disappointment can increase unsubscribes and complaints.<\/p>\n\n\n\n

                                    4) What should a Back-in-stock Email include to maximize conversions?<\/h3>\n\n\n\n

                                    Clear confirmation that the exact item\/variant is available, a prominent call-to-action, accurate price and imagery, and urgency only when it\u2019s truthful (e.g., \u201climited quantities\u201d). Keep secondary content minimal so the intent stays focused.<\/p>\n\n\n\n

                                    5) Which metrics matter most for Back-in-stock Email?<\/h3>\n\n\n\n

                                    Track request-to-notify rate, time-to-send after restock, click-through rate, conversion rate, revenue per email, and unsubscribe\/complaint rate. For Email Marketing<\/strong> reporting, clicks and conversions are usually more reliable than opens.<\/p>\n\n\n\n

                                    6) Can Back-in-stock Email work for B2B or services?<\/h3>\n\n\n\n

                                    Yes, with adaptation. Instead of inventory, the trigger can be \u201cavailability\u201d of a slot, capacity, or a reopened enrollment. The same principle applies: notify people who raised their hand when the thing they want becomes available again.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    A **Back-in-stock Email** is a triggered message that notifies a shopper when a previously unavailable product becomes available again. In **Direct & Retention Marketing**, it\u2019s one of the most practical ways to convert existing demand\u2014customers who already showed intent\u2014into revenue without relying on additional acquisition spend. Within **Email Marketing**, it sits alongside other lifecycle triggers (like cart abandonment and post-purchase flows) as a high-intent, high-timeliness campaign.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[130],"tags":[],"class_list":["post-7845","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7845"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7845\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}