{"id":7820,"date":"2026-03-25T03:29:08","date_gmt":"2026-03-25T03:29:08","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/crm-testing-framework\/"},"modified":"2026-03-25T03:29:08","modified_gmt":"2026-03-25T03:29:08","slug":"crm-testing-framework","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/crm-testing-framework\/","title":{"rendered":"CRM Testing Framework: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRM Marketing"},"content":{"rendered":"\n

A CRM Testing Framework<\/strong> is the structured way modern teams plan, run, measure, and learn from experiments across email, SMS, push notifications, in-app messaging, and other customer channels. In Direct & Retention Marketing<\/strong>, where results depend on timing, segmentation, and personalization, a consistent testing approach is often the difference between \u201csending more campaigns\u201d and building a repeatable growth engine.<\/p>\n\n\n\n

Within CRM Marketing<\/strong>, testing is not just about subject lines. It spans lifecycle strategy, data quality, audience logic, automation flows, deliverability, and incrementality measurement. A well-designed CRM Testing Framework<\/strong> reduces risk, improves customer experience, and helps teams prove what actually drives retention and revenue\u2014especially when budgets and attention are limited.<\/p>\n\n\n\n

\n\n\n\n

1) What Is CRM Testing Framework?<\/h2>\n\n\n\n

A CRM Testing Framework<\/strong> is a documented set of principles, processes, and measurement standards used to test CRM messages and lifecycle programs in a reliable, repeatable way. It defines what<\/strong> you test, how<\/strong> you test it, who<\/strong> owns each step, and how<\/strong> results translate into decisions.<\/p>\n\n\n\n

At its core, the concept is simple: treat CRM activity like an ongoing series of hypotheses and controlled experiments, rather than one-off campaign tweaks. The business meaning is even more important: it turns CRM Marketing<\/strong> into an accountable system that can scale across teams, brands, and regions.<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, this framework typically covers:\n– Triggered flows (welcome, onboarding, replenishment, cart\/browse recovery)\n– Promotional and editorial newsletters\n– Reactivation and churn prevention programs\n– Customer segmentation and personalization rules\n– Cross-channel orchestration (email + SMS + push)<\/p>\n\n\n\n

A CRM Testing Framework<\/strong> sits inside CRM Marketing<\/strong> as the operational \u201cscience layer\u201d that connects creative, data, automation, and analytics to measurable outcomes.<\/p>\n\n\n\n

\n\n\n\n

2) Why CRM Testing Framework Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

Direct & Retention Marketing<\/strong> is uniquely sensitive to small changes: a different audience filter, send-time rule, or incentive threshold can swing profitability. A CRM Testing Framework<\/strong> matters because it brings discipline to that sensitivity.<\/p>\n\n\n\n

Key reasons it creates business value:\n– Strategic focus:<\/strong> It forces prioritization around the biggest lifecycle levers (activation, repeat purchase, churn reduction), not just cosmetic tweaks.\n– Reliable learning:<\/strong> Teams avoid \u201cfalse winners\u201d caused by seasonality, list quality changes, or random variation.\n– Faster iteration:<\/strong> When tests follow consistent templates and governance, you can run more meaningful experiments without chaos.\n– Competitive advantage:<\/strong> Competitors can copy offers; they can\u2019t easily copy your compounding learnings and measurement rigor.<\/p>\n\n\n\n

In CRM Marketing<\/strong>, this framework helps align stakeholders on what \u201cgood\u201d looks like: not just higher click rates, but stronger retention, higher contribution margin, and improved customer experience.<\/p>\n\n\n\n

\n\n\n\n

3) How CRM Testing Framework Works<\/h2>\n\n\n\n

A CRM Testing Framework<\/strong> works in practice as a repeatable workflow. While teams implement it differently, the strongest versions follow four stages:<\/p>\n\n\n\n

    \n
  1. \n

    Input \/ trigger<\/strong>\n – A question or opportunity emerges: \u201cShould we add SMS to cart recovery?\u201d or \u201cIs our winback discount too generous?\u201d\n – Inputs include customer data, campaign performance trends, qualitative feedback, and business constraints (margin, inventory, compliance).<\/p>\n<\/li>\n

  2. \n

    Analysis \/ design<\/strong>\n – Define a hypothesis tied to a metric: \u201cAdding a benefits-led message will increase second purchase rate within 30 days.\u201d\n – Choose test design: A\/B split, holdout group, or step-by-step ramp.\n – Confirm feasibility: audience size, expected effect, duration, and instrumentation.<\/p>\n<\/li>\n

  3. \n

    Execution \/ application<\/strong>\n – Build the variant(s) inside your CRM system and automation tooling.\n – Validate data and logic (segments, triggers, suppression rules).\n – Launch with monitoring for deliverability, rendering, and event tracking.<\/p>\n<\/li>\n

  4. \n

    Output \/ outcome<\/strong>\n – Evaluate results using agreed statistical and business rules.\n – Document learnings and decide: roll out, iterate, or stop.\n – Feed results into a centralized knowledge base to improve future Direct & Retention Marketing<\/strong> planning.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    This is why a CRM Testing Framework<\/strong> is more than testing\u2014it\u2019s an operating system for continuous improvement in CRM Marketing<\/strong>.<\/p>\n\n\n\n

    \n\n\n\n

    4) Key Components of CRM Testing Framework<\/h2>\n\n\n\n

    A practical CRM Testing Framework<\/strong> usually includes these components:<\/p>\n\n\n\n

    Testing strategy and scope<\/h3>\n\n\n\n

    Clear rules for what qualifies as a \u201ctest\u201d (and what\u2019s just QA), plus a roadmap aligned to lifecycle goals in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

    Hypothesis and prioritization method<\/h3>\n\n\n\n

    A consistent way to score ideas by impact, confidence, and effort\u2014so CRM Marketing<\/strong> teams don\u2019t spend weeks testing low-value tweaks.<\/p>\n\n\n\n

    Experiment design standards<\/h3>\n\n\n\n

    Guidelines for:\n– Control vs variant definitions\n– Randomization and audience splits\n– Minimum sample size and test duration\n– Handling overlapping campaigns and multi-touch journeys<\/p>\n\n\n\n

    Data and instrumentation requirements<\/h3>\n\n\n\n

    Definitions for conversion events, attribution windows, identity resolution, and how revenue is assigned.<\/p>\n\n\n\n

    Operational governance<\/h3>\n\n\n\n

    Roles and responsibilities across marketing, analytics, engineering, and compliance\u2014especially for approvals, suppression rules, and change management.<\/p>\n\n\n\n

    Documentation and knowledge management<\/h3>\n\n\n\n

    A shared testing library: what ran, when, results, and roll-out decisions. Without this, a CRM Testing Framework<\/strong> can\u2019t compound learning.<\/p>\n\n\n\n

    \n\n\n\n

    5) Types of CRM Testing Framework<\/h2>\n\n\n\n

    There isn\u2019t one universal taxonomy, but in CRM Marketing<\/strong> the most useful distinctions are based on what you\u2019re trying to validate<\/em>:<\/p>\n\n\n\n

    Pre-send validation (quality and correctness)<\/h3>\n\n\n\n

    Focus: prevent mistakes before they reach customers.\n– Data checks (wrong segment logic, missing personalization)\n– Rendering checks (devices, dark mode, broken links)\n– Compliance checks (opt-out language, consent rules)<\/p>\n\n\n\n

    Performance optimization tests (conversion improvement)<\/h3>\n\n\n\n

    Focus: improve engagement and downstream conversion.\n– Messaging\/creative tests (value props, layout, CTAs)\n– Offer and incentive tests (discount vs bonus vs free shipping)\n– Send-time and frequency tests<\/p>\n\n\n\n

    Lifecycle and orchestration tests (program design)<\/h3>\n\n\n\n

    Focus: change the structure of journeys in Direct & Retention Marketing<\/strong>.\n– Adding\/removing steps in an onboarding series\n– Channel sequencing (email first vs SMS first)\n– Trigger timing (after 1 hour vs 24 hours)<\/p>\n\n\n\n

    Incrementality tests (causal impact)<\/h3>\n\n\n\n

    Focus: prove what drives additional<\/em> outcomes vs what would have happened anyway.\n– Holdout groups\n– Ghost ads\/PSA-style controls (where applicable)\n– Quasi-experimental methods when strict splits aren\u2019t possible<\/p>\n\n\n\n

    A mature CRM Testing Framework<\/strong> usually blends all four, because success in CRM Marketing<\/strong> requires both correctness and true causal learning.<\/p>\n\n\n\n

    \n\n\n\n

    6) Real-World Examples of CRM Testing Framework<\/h2>\n\n\n\n

    Example 1: Cart recovery optimization for an ecommerce brand<\/h3>\n\n\n\n

    A team in Direct & Retention Marketing<\/strong> tests two cart recovery paths:\n– Control: email-only, 2 messages\n– Variant: email + SMS, plus a different urgency message on step 2<\/p>\n\n\n\n

    The CRM Testing Framework<\/strong> defines:\n– Eligibility rules (exclude recent purchasers, respect SMS consent)\n– Primary metric (incremental recovered revenue per eligible user)\n– Guardrails (unsubscribe rate, complaint rate, margin threshold)<\/p>\n\n\n\n

    Result: The team rolls out the variant only to high-intent segments where incrementality is proven, avoiding over-messaging the full list\u2014an outcome that directly improves CRM Marketing<\/strong> efficiency.<\/p>\n\n\n\n

    Example 2: Subscription onboarding for a SaaS product<\/h3>\n\n\n\n

    The onboarding flow is underperforming. The team tests:\n– Control: feature-heavy onboarding\n– Variant: role-based onboarding using a short preference capture<\/p>\n\n\n\n

    The CRM Testing Framework<\/strong> enforces consistent attribution windows (e.g., activation within 14 days) and tracks downstream retention, not just clicks. This prevents a misleading \u201cwinner\u201d that boosts early engagement but harms long-term retention\u2014critical for Direct & Retention Marketing<\/strong> accountability.<\/p>\n\n\n\n

    Example 3: Retail reactivation without discount dependency<\/h3>\n\n\n\n

    A retailer suspects discounts are training customers to wait. They test:\n– Control: 15% off winback\n– Variant: non-discount value messaging (new arrivals + social proof)<\/p>\n\n\n\n

    Using the CRM Testing Framework<\/strong>, they include a holdout group to measure incremental lift. They learn discounts help only for a specific lapsed cohort, while the non-discount approach performs better for recently lapsed customers\u2014refining their CRM Marketing<\/strong> playbook.<\/p>\n\n\n\n

    \n\n\n\n

    7) Benefits of Using CRM Testing Framework<\/h2>\n\n\n\n

    A strong CRM Testing Framework<\/strong> delivers benefits that go beyond \u201cbetter open rates\u201d:<\/p>\n\n\n\n

      \n
    • Performance improvements:<\/strong> Higher conversion rates, better retention, improved revenue per recipient, and more reliable lifecycle outcomes in Direct & Retention Marketing<\/strong>.<\/li>\n
    • Cost savings:<\/strong> Reduced wasted sends, fewer unnecessary discounts, and lower support costs from fewer customer-facing errors.<\/li>\n
    • Efficiency gains:<\/strong> Faster test launches, fewer reruns due to setup mistakes, and smoother collaboration between CRM Marketing<\/strong>, analytics, and engineering.<\/li>\n
    • Customer experience benefits:<\/strong> More relevant messaging, better frequency control, and reduced fatigue\u2014key to long-term retention.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      8) Challenges of CRM Testing Framework<\/h2>\n\n\n\n

      Implementing a CRM Testing Framework<\/strong> comes with real obstacles:<\/p>\n\n\n\n

        \n
      • Data quality and identity issues:<\/strong> Duplicate profiles, missing events, or inconsistent revenue tracking can invalidate results.<\/li>\n
      • Overlapping touchpoints:<\/strong> In Direct & Retention Marketing<\/strong>, customers often receive multiple messages across channels, making attribution and isolation harder.<\/li>\n
      • Sample size constraints:<\/strong> Smaller lists or narrow segments can make it difficult to detect meaningful effects.<\/li>\n
      • Organizational friction:<\/strong> Creative timelines, compliance reviews, and stakeholder opinions can override test discipline.<\/li>\n
      • Misinterpreting \u201cwins\u201d:<\/strong> A lift in clicks can hide a drop in margin, retention, or deliverability\u2014especially in CRM Marketing<\/strong> where downstream effects matter.<\/li>\n<\/ul>\n\n\n\n

        Naming these challenges up front is part of what makes a CRM Testing Framework<\/strong> trustworthy.<\/p>\n\n\n\n

        \n\n\n\n

        9) Best Practices for CRM Testing Framework<\/h2>\n\n\n\n

        These practices help teams run higher-quality tests and scale learnings:<\/p>\n\n\n\n

        Start with lifecycle goals, not channel tactics<\/h3>\n\n\n\n

        Anchor your roadmap to outcomes like activation, repeat purchase, and churn reduction\u2014core priorities in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

        Use one primary metric and clear guardrails<\/h3>\n\n\n\n

        Pick one decision metric (e.g., incremental revenue per user) and a few guardrails (unsubscribe rate, complaint rate, margin).<\/p>\n\n\n\n

        Standardize test briefs and result write-ups<\/h3>\n\n\n\n

        A consistent template forces clarity: hypothesis, audience rules, duration, instrumentation, results, decision.<\/p>\n\n\n\n

        Protect customers with suppression and frequency logic<\/h3>\n\n\n\n

        A mature CRM Testing Framework<\/strong> includes rules to avoid double-messaging, especially during promotions.<\/p>\n\n\n\n

        Prefer incrementality when stakes are high<\/h3>\n\n\n\n

        If a test influences discounting, channel expansion, or major journey redesign, prioritize causal methods (holdouts) rather than simple engagement metrics.<\/p>\n\n\n\n

        Build a learning library and revisit old tests<\/h3>\n\n\n\n

        In CRM Marketing<\/strong>, conditions change (pricing, product, seasonality). Periodically re-validate big levers so your Direct & Retention Marketing<\/strong> strategy doesn\u2019t rely on outdated assumptions.<\/p>\n\n\n\n

        \n\n\n\n

        10) Tools Used for CRM Testing Framework<\/h2>\n\n\n\n

        A CRM Testing Framework<\/strong> is enabled by tool categories<\/em> rather than one \u201ctesting tool.\u201d Common groups include:<\/p>\n\n\n\n

          \n
        • CRM systems and customer databases:<\/strong> Store profiles, consent, lifecycle states, and purchase history.<\/li>\n
        • Marketing automation and messaging platforms:<\/strong> Build journeys, triggers, and channel execution for CRM Marketing<\/strong>.<\/li>\n
        • Analytics tools:<\/strong> Measure cohorts, funnels, and downstream retention; validate event integrity.<\/li>\n
        • Experimentation and measurement workflows:<\/strong> Manage splits, holdouts, and test calendars (sometimes built in-house).<\/li>\n
        • Reporting dashboards and BI:<\/strong> Standardize performance reporting across Direct & Retention Marketing<\/strong>.<\/li>\n
        • Data quality and governance tooling:<\/strong> Monitor schema changes, event drops, and identity resolution issues.<\/li>\n
        • SEO tools (indirect support):<\/strong> Helpful when CRM traffic lands on content pages; ensure landing experiences perform and track correctly, even though the CRM Testing Framework<\/strong> remains centered on retention channels.<\/li>\n<\/ul>\n\n\n\n

          The point is operational clarity: tools should support the framework, not dictate it.<\/p>\n\n\n\n

          \n\n\n\n

          11) Metrics Related to CRM Testing Framework<\/h2>\n\n\n\n

          Good measurement turns a CRM Testing Framework<\/strong> from \u201cactivity\u201d into evidence. Useful metrics typically include:<\/p>\n\n\n\n

          Engagement and deliverability<\/h3>\n\n\n\n
            \n
          • Delivery rate, bounce rate<\/li>\n
          • Inbox placement signals (where available)<\/li>\n
          • Open rate (directional), click-through rate, click-to-open rate<\/li>\n
          • Spam complaint rate, unsubscribe rate<\/li>\n<\/ul>\n\n\n\n

            Conversion and revenue<\/h3>\n\n\n\n
              \n
            • Conversion rate (defined by your business)<\/li>\n
            • Revenue per recipient \/ per eligible user<\/li>\n
            • Average order value (AOV) and contribution margin<\/li>\n
            • Assisted conversions (used carefully)<\/li>\n<\/ul>\n\n\n\n

              Retention and lifecycle<\/h3>\n\n\n\n
                \n
              • Repeat purchase rate, reorder interval<\/li>\n
              • Activation rate (SaaS), time-to-value<\/li>\n
              • Churn rate, renewal rate<\/li>\n
              • Customer lifetime value (LTV) and payback period<\/li>\n<\/ul>\n\n\n\n

                Experiment quality and efficiency<\/h3>\n\n\n\n
                  \n
                • Test velocity (tests per month)<\/li>\n
                • Time from idea to launch<\/li>\n
                • Share of tests with clear hypotheses and documented decisions<\/li>\n<\/ul>\n\n\n\n

                  In CRM Marketing<\/strong>, the best frameworks elevate outcome metrics (retention, profit) while keeping engagement metrics as diagnostics.<\/p>\n\n\n\n

                  \n\n\n\n

                  12) Future Trends of CRM Testing Framework<\/h2>\n\n\n\n

                  Several trends are reshaping how a CRM Testing Framework<\/strong> evolves in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                    \n
                  • AI-assisted experimentation:<\/strong> Faster variant generation, smarter segmentation ideas, and anomaly detection\u2014paired with human governance to avoid brand and compliance risks.<\/li>\n
                  • Automation of measurement:<\/strong> More automated holdout management, continuous experimentation, and real-time monitoring of test validity.<\/li>\n
                  • Personalization at scale:<\/strong> Testing shifts from single \u201cwinner\u201d messages to rules-based and model-driven personalization that must be validated for incremental impact.<\/li>\n
                  • Privacy and consent-first measurement:<\/strong> As tracking becomes more restricted, CRM Marketing<\/strong> teams will rely more on first-party events, clean measurement design, and conservative attribution.<\/li>\n
                  • Cross-channel orchestration:<\/strong> The CRM Testing Framework<\/strong> expands beyond email into unified customer journeys, requiring better coordination and deduplication across channels.<\/li>\n<\/ul>\n\n\n\n

                    The direction is clear: frameworks that emphasize causality, governance, and customer experience will outperform those focused only on surface-level engagement.<\/p>\n\n\n\n

                    \n\n\n\n

                    13) CRM Testing Framework vs Related Terms<\/h2>\n\n\n\n

                    CRM Testing Framework vs A\/B testing<\/h3>\n\n\n\n

                    A\/B testing is a method<\/strong> (split two variants). A CRM Testing Framework<\/strong> is the system<\/strong> that decides what to test, how to measure it, how to document it, and how to roll it out across Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                    CRM Testing Framework vs campaign QA<\/h3>\n\n\n\n

                    Campaign QA verifies correctness (links, segments, personalization, compliance). A CRM Testing Framework<\/strong> includes QA, but also covers hypothesis-driven optimization and incrementality measurement inside CRM Marketing<\/strong>.<\/p>\n\n\n\n

                    CRM Testing Framework vs lifecycle optimization<\/h3>\n\n\n\n

                    Lifecycle optimization is the goal<\/strong> (better onboarding, retention, winback). A CRM Testing Framework<\/strong> is the process<\/strong> that reliably improves lifecycle performance and proves which changes actually caused the lift.<\/p>\n\n\n\n

                    \n\n\n\n

                    14) Who Should Learn CRM Testing Framework<\/h2>\n\n\n\n

                    A CRM Testing Framework<\/strong> is valuable across roles because it connects strategy, execution, and measurement:<\/p>\n\n\n\n

                      \n
                    • Marketers:<\/strong> Build repeatable improvements in CRM Marketing<\/strong> without relying on opinions or one-off \u201cbest practices.\u201d<\/li>\n
                    • Analysts:<\/strong> Ensure tests are measurable, causal when needed, and translated into decisions that improve Direct & Retention Marketing<\/strong> outcomes.<\/li>\n
                    • Agencies:<\/strong> Standardize how you deliver retention experimentation across clients and reduce operational risk.<\/li>\n
                    • Business owners and founders:<\/strong> Understand what drives retention profitably and avoid over-discounting or over-messaging.<\/li>\n
                    • Developers and data engineers:<\/strong> Implement clean event tracking, segmentation logic, and experimentation infrastructure that makes the framework trustworthy.<\/li>\n<\/ul>\n\n\n\n
                      \n\n\n\n

                      15) Summary of CRM Testing Framework<\/h2>\n\n\n\n

                      A CRM Testing Framework<\/strong> is a structured approach to experimenting, validating, measuring, and scaling CRM initiatives across email, SMS, push, and lifecycle automation. It matters because Direct & Retention Marketing<\/strong> depends on precise targeting, timing, and measurement\u2014and small errors or misleading \u201cwins\u201d can compound quickly. Implemented well, it strengthens CRM Marketing<\/strong> by aligning teams around hypotheses, incrementality, governance, and customer-centric outcomes.<\/p>\n\n\n\n

                      \n\n\n\n

                      16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                      1) What is a CRM Testing Framework in simple terms?<\/h3>\n\n\n\n

                      A CRM Testing Framework<\/strong> is a repeatable system for planning and running CRM experiments\u2014defining what to test, how to split audiences, which metrics determine success, and how learnings are documented and scaled.<\/p>\n\n\n\n

                      2) How is CRM Testing Framework different from just testing subject lines?<\/h3>\n\n\n\n

                      Subject line tests are one small tactic. A CRM Testing Framework<\/strong> covers audience logic, lifecycle timing, offer strategy, channel orchestration, data integrity, and incrementality\u2014core levers in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                      3) What metrics should CRM Marketing teams prioritize when testing?<\/h3>\n\n\n\n

                      In CRM Marketing<\/strong>, prioritize downstream outcomes (incremental revenue, retention, churn reduction) and use engagement metrics (clicks, opens) as diagnostic signals, with guardrails like unsubscribe and complaint rates.<\/p>\n\n\n\n

                      4) When should we use holdout groups instead of A\/B tests?<\/h3>\n\n\n\n

                      Use holdouts when you need causal proof of incremental impact\u2014especially for discounting strategy, adding a new channel (like SMS), or major journey changes in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                      5) How long should a CRM test run?<\/h3>\n\n\n\n

                      Long enough to reach adequate sample size and capture the outcome window (purchase cycle, activation period). A CRM Testing Framework<\/strong> should define minimum duration rules and avoid ending tests early due to noisy short-term fluctuations.<\/p>\n\n\n\n

                      6) What are the most common reasons CRM tests give misleading results?<\/h3>\n\n\n\n

                      Common causes include poor randomization, overlapping campaigns, inconsistent attribution windows, tracking gaps, and seasonality. Strong governance within CRM Marketing<\/strong> reduces these risks.<\/p>\n\n\n\n

                      7) Can small businesses use a CRM Testing Framework without heavy analytics resources?<\/h3>\n\n\n\n

                      Yes. Start with simple A\/B tests, a consistent test brief template, one primary metric, and disciplined documentation. Even a lightweight CRM Testing Framework<\/strong> improves decisions in Direct & Retention Marketing<\/strong> and scales as your team grows.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      A **CRM Testing Framework** is the structured way modern teams plan, run, measure, and learn from experiments across email, SMS, push notifications, in-app messaging, and other customer channels. In **Direct & Retention Marketing**, where results depend on timing, segmentation, and personalization, a consistent testing approach is often the difference between \u201csending more campaigns\u201d and building a repeatable growth engine.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1893],"tags":[],"class_list":["post-7820","post","type-post","status-publish","format-standard","hentry","category-crm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7820"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7820\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}