{"id":7776,"date":"2026-03-25T01:49:13","date_gmt":"2026-03-25T01:49:13","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/subscriber\/"},"modified":"2026-03-25T01:49:13","modified_gmt":"2026-03-25T01:49:13","slug":"subscriber","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/subscriber\/","title":{"rendered":"Subscriber: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRM Marketing"},"content":{"rendered":"\n

A Subscriber<\/strong> is a person who has explicitly signed up to receive ongoing communications from a brand\u2014most commonly via email, SMS, push notifications, or in-app messaging. In Direct & Retention Marketing<\/strong>, the Subscriber is the cornerstone of permission-based outreach: you\u2019re not renting attention; you\u2019re building a relationship you can nurture over time. In CRM Marketing<\/strong>, the Subscriber becomes a structured record with consent, preferences, and behavioral history that enables segmentation, personalization, and lifecycle automation.<\/p>\n\n\n\n

Subscriber strategy matters because modern growth is increasingly constrained by rising acquisition costs, privacy limits, and platform volatility. A strong Subscriber base gives you a durable channel to educate, convert, retain, and re-activate audiences\u2014while staying accountable to consent and customer experience.<\/p>\n\n\n\n

What Is Subscriber?<\/h2>\n\n\n\n

A Subscriber<\/strong> is an individual who has opted in to receive messages from your organization through a specific channel (or multiple channels). \u201cOpted in\u201d implies permission\u2014usually captured through a form, checkout checkbox, account creation flow, content download, event registration, or in-app prompt.<\/p>\n\n\n\n

Conceptually, the Subscriber represents a direct line of communication<\/strong> that the audience has agreed to, typically in exchange for value such as content, updates, offers, community access, or product information. The business meaning is straightforward: Subscribers are a measurable, addressable audience you can engage repeatedly without paying for every impression or click.<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, a Subscriber is the unit you manage across the retention lifecycle\u2014welcome, onboarding, education, cross-sell, renewal, win-back, and loyalty. Inside CRM Marketing<\/strong>, the Subscriber record is enriched with attributes (profile data), events (behavioral data), and compliance artifacts (consent status, source, timestamps) to support orchestrated, personalized communication.<\/p>\n\n\n\n

Why Subscriber Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

A well-managed Subscriber<\/strong> base is a strategic asset because it improves efficiency and resilience:<\/p>\n\n\n\n

    \n
  • Higher lifetime value (LTV):<\/strong> Subscribers can be nurtured from first interest to repeat purchase through relevant, timed messages.<\/li>\n
  • Lower marginal cost:<\/strong> Once acquired, communicating with a Subscriber is typically far cheaper than repeatedly paying for reach in paid media.<\/li>\n
  • Better personalization:<\/strong> Subscribers generate engagement signals (opens, clicks, site activity, purchases) that sharpen targeting and offers.<\/li>\n
  • Channel stability:<\/strong> Algorithms change, CPMs rise, and targeting rules tighten. Direct & Retention Marketing<\/strong> channels anchored by Subscribers are more controllable.<\/li>\n
  • Competitive advantage:<\/strong> Brands that treat Subscriber experience as a product\u2014clear value, frequency control, good relevance\u2014build trust that competitors struggle to replicate.<\/li>\n<\/ul>\n\n\n\n

    In CRM Marketing<\/strong>, the Subscriber is also the foundation for experimentation. You can run controlled tests on messaging, timing, and offers, then apply learnings at scale.<\/p>\n\n\n\n

    How Subscriber Works<\/h2>\n\n\n\n

    A Subscriber<\/strong> is more than an email address or phone number. In practice, the concept \u201cworks\u201d as a permissioned lifecycle that moves from capture to sustained value:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ trigger (subscription event)<\/strong>\n The person opts in through a signup form, checkout, account registration, referral, lead magnet, or app prompt. At this moment, you capture consent details (channel, source, timestamp) and, ideally, preferences.<\/p>\n<\/li>\n

    2. \n

      Processing (data + rules)<\/strong>\n The Subscriber record is created or matched in your database. In CRM Marketing<\/strong>, identity resolution helps avoid duplicates and ties behavior to the right person. Rules assign segments (language, interests, lifecycle stage) and apply compliance logic (double opt-in status, suppression lists).<\/p>\n<\/li>\n

    3. \n

      Execution (messaging + orchestration)<\/strong>\nDirect & Retention Marketing<\/strong> programs send onboarding sequences, newsletters, product education, promotional campaigns, and transactional messages. Automation triggers respond to actions like browsing, abandoning cart, activating a feature, or nearing renewal.<\/p>\n<\/li>\n

    4. \n

      Output \/ outcome (engagement + revenue + retention)<\/strong>\n The Subscriber either engages and progresses (clicks, buys, renews, refers), or becomes inactive. Outcomes feed measurement and refinement: better targeting, improved deliverability, and more relevant journeys.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Subscriber<\/h2>\n\n\n\n

      To operationalize Subscriber<\/strong> management in Direct & Retention Marketing<\/strong> and CRM Marketing<\/strong>, teams typically rely on these elements:<\/p>\n\n\n\n

      Data inputs<\/h3>\n\n\n\n
        \n
      • Contact identifiers: email, phone, device token, user ID<\/li>\n
      • Consent fields: opt-in status, method, timestamp, source, region<\/li>\n
      • Preference data: topics, frequency, channels, product interests<\/li>\n
      • Behavioral events: site\/app activity, email\/SMS engagement, purchases, support interactions<\/li>\n<\/ul>\n\n\n\n

        Systems and processes<\/h3>\n\n\n\n
          \n
        • A central customer database or CRM to store Subscriber status and attributes<\/li>\n
        • Marketing automation to execute journeys and triggers<\/li>\n
        • Preference center and unsubscribe handling to honor choices<\/li>\n
        • Deliverability and list hygiene processes (bounces, complaints, inactivity policies)<\/li>\n<\/ul>\n\n\n\n

          Governance and responsibilities<\/h3>\n\n\n\n
            \n
          • Marketing owns messaging strategy, segmentation, and testing<\/li>\n
          • Data\/engineering supports identity, event tracking, and integrations<\/li>\n
          • Legal\/privacy ensures consent language and retention policies fit regulations<\/li>\n
          • Customer support feeds qualitative insights and recurring issues back into messaging<\/li>\n<\/ul>\n\n\n\n

            Types of Subscriber<\/h2>\n\n\n\n

            \u201cSubscriber\u201d doesn\u2019t have one universal taxonomy, but in CRM Marketing<\/strong> and Direct & Retention Marketing<\/strong>, the most useful distinctions are practical:<\/p>\n\n\n\n

            By channel<\/h3>\n\n\n\n
              \n
            • Email Subscriber:<\/strong> opted in to newsletters, promotions, or product updates<\/li>\n
            • SMS Subscriber:<\/strong> opted in to texts; often higher urgency and stricter frequency tolerance<\/li>\n
            • Push Subscriber:<\/strong> opted in via web\/app push; depends on device permissions<\/li>\n
            • In-app Subscriber:<\/strong> opted in to in-product messaging or notifications<\/li>\n<\/ul>\n\n\n\n

              By relationship stage<\/h3>\n\n\n\n
                \n
              • Prospect Subscriber:<\/strong> has not purchased yet; needs education and trust-building<\/li>\n
              • Customer Subscriber:<\/strong> has purchased; focus shifts to onboarding, value realization, retention<\/li>\n
              • Former-customer Subscriber:<\/strong> churned; win-back messaging and feedback loops matter<\/li>\n<\/ul>\n\n\n\n

                By engagement level<\/h3>\n\n\n\n
                  \n
                • Active Subscriber:<\/strong> consistently opens\/clicks\/visits\/buys<\/li>\n
                • At-risk Subscriber:<\/strong> engagement is declining; may need frequency changes or new value<\/li>\n
                • Inactive Subscriber:<\/strong> no engagement; requires re-permissioning or suppression<\/li>\n<\/ul>\n\n\n\n

                  By monetization model (when relevant)<\/h3>\n\n\n\n
                    \n
                  • Paid Subscriber:<\/strong> paying for access (membership, SaaS, subscription box)<\/li>\n
                  • Free Subscriber:<\/strong> opted in for updates\/content; monetized via conversion or upsell later<\/li>\n<\/ul>\n\n\n\n

                    Real-World Examples of Subscriber<\/h2>\n\n\n\n

                    1) Ecommerce: onboarding + replenishment flows<\/h3>\n\n\n\n

                    A retail brand turns a new email Subscriber<\/strong> into a customer using a welcome series that explains value, showcases bestsellers, and offers a first-purchase incentive. In Direct & Retention Marketing<\/strong>, purchase events then trigger replenishment reminders and cross-sell recommendations. In CRM Marketing<\/strong>, segmentation based on category browsing improves relevance and reduces unsubscribes.<\/p>\n\n\n\n

                    2) B2B SaaS: product-led nurture<\/h3>\n\n\n\n

                    A trial user becomes a Subscriber<\/strong> during signup and receives a behavior-based onboarding sequence: feature education after key events, usage tips if activity drops, and a sales-assisted offer when high-intent signals appear. The CRM Marketing<\/strong> system syncs product events so marketing and sales see the same lifecycle stage, improving conversion and retention.<\/p>\n\n\n\n

                    3) Media or creator brand: content + preference-driven frequency<\/h3>\n\n\n\n

                    A newsletter Subscriber<\/strong> selects topics in a preference center (e.g., weekly digest vs daily alerts). Direct & Retention Marketing<\/strong> uses those preferences to keep engagement high and complaints low. Over time, CRM Marketing<\/strong> scoring identifies the most engaged Subscribers for premium content offers or memberships.<\/p>\n\n\n\n

                    Benefits of Using Subscriber<\/h2>\n\n\n\n

                    Managing the Subscriber<\/strong> lifecycle well delivers compounding returns:<\/p>\n\n\n\n

                      \n
                    • Performance improvements:<\/strong> better conversion rates from welcome\/onboarding journeys, stronger repeat purchase rates, and improved renewal outcomes.<\/li>\n
                    • Cost savings:<\/strong> reduced dependence on paid acquisition and more predictable revenue from retained audiences.<\/li>\n
                    • Operational efficiency:<\/strong> automation handles routine lifecycle messaging, freeing teams for creative strategy and testing.<\/li>\n
                    • Better audience experience:<\/strong> Subscribers get messages aligned to their interests and timing, not generic blasts.<\/li>\n
                    • Stronger measurement:<\/strong> in CRM Marketing<\/strong>, Subscriber-level data enables cohort analysis, incrementality testing, and clearer attribution within owned channels.<\/li>\n<\/ul>\n\n\n\n

                      Challenges of Subscriber<\/h2>\n\n\n\n

                      A Subscriber<\/strong> strategy also brings real risks and constraints:<\/p>\n\n\n\n

                        \n
                      • Consent and compliance complexity:<\/strong> opt-in language, regional rules, and proof of consent must be handled carefully.<\/li>\n
                      • Identity and data quality:<\/strong> duplicates, mismatched profiles, and missing event data lead to bad segmentation and poor personalization.<\/li>\n
                      • Deliverability and channel health:<\/strong> inbox placement, spam complaints, and SMS carrier filtering can reduce reach even when you \u201chave\u201d Subscribers.<\/li>\n
                      • Over-messaging:<\/strong> frequency creep is one of the fastest ways to increase unsubscribes and complaints in Direct & Retention Marketing<\/strong>.<\/li>\n
                      • Measurement limitations:<\/strong> opens are less reliable in some contexts; multi-device journeys complicate attribution; lift measurement requires thoughtful testing.<\/li>\n<\/ul>\n\n\n\n

                        Best Practices for Subscriber<\/h2>\n\n\n\n

                        These practices help teams scale Subscriber<\/strong> growth and retention without sacrificing trust:<\/p>\n\n\n\n

                          \n
                        1. \n

                          Make the value exchange explicit<\/strong>\n Tell people what they\u2019ll get, how often, and on which channel. Clear expectations reduce churn and complaints.<\/p>\n<\/li>\n

                        2. \n

                          Use progressive profiling and preferences<\/strong>\n Don\u2019t ask for everything upfront. Collect basics at signup, then learn more through preference centers and behavior.<\/p>\n<\/li>\n

                        3. \n

                          Design a strong first 7\u201314 days<\/strong>\n Welcome\/onboarding is where Subscriber expectations are set. In Direct & Retention Marketing<\/strong>, this window often determines long-term engagement.<\/p>\n<\/li>\n

                        4. \n

                          Segment by intent and lifecycle, not just demographics<\/strong>\n Combine behavior (views, cart adds, product usage) with stage (new, active, at-risk) to improve relevance.<\/p>\n<\/li>\n

                        5. \n

                          Manage frequency intentionally<\/strong>\n Set caps, allow Subscribers to choose frequency, and monitor fatigue. In CRM Marketing<\/strong>, build suppression logic for recent purchasers or support tickets.<\/p>\n<\/li>\n

                        6. \n

                          Practice list hygiene and re-engagement<\/strong>\n Regularly suppress hard bounces and chronic non-engagers. Run re-permission campaigns before removing inactive Subscribers.<\/p>\n<\/li>\n

                        7. \n

                          Test and document learnings<\/strong>\n A\/B test subject lines, offers, and timing\u2014then document what worked by segment so insights compound.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                          Tools Used for Subscriber<\/h2>\n\n\n\n

                          \u201cSubscriber\u201d isn\u2019t a tool, but it depends on a connected stack to manage identity, consent, messaging, and measurement across Direct & Retention Marketing<\/strong> and CRM Marketing<\/strong>:<\/p>\n\n\n\n

                            \n
                          • CRM systems \/ customer databases:<\/strong> store Subscriber profiles, lifecycle stage, and history; coordinate with sales\/support where relevant.<\/li>\n
                          • Marketing automation platforms:<\/strong> run journeys (welcome, abandonment, win-back), apply segmentation, and schedule campaigns.<\/li>\n
                          • Messaging platforms:<\/strong> email and SMS delivery infrastructure, template systems, preference management, and deliverability monitoring.<\/li>\n
                          • Analytics tools:<\/strong> track onsite\/app behavior, funnel performance, and cohort retention for Subscribers.<\/li>\n
                          • Reporting dashboards \/ BI:<\/strong> unify campaign metrics with revenue and retention outcomes; enable cohort and segment reporting.<\/li>\n
                          • Tag management and event pipelines (when applicable):<\/strong> ensure consistent event collection feeding CRM Marketing<\/strong> segmentation and triggers.<\/li>\n<\/ul>\n\n\n\n

                            Metrics Related to Subscriber<\/h2>\n\n\n\n

                            To evaluate Subscriber<\/strong> health and impact, measure both volume and quality:<\/p>\n\n\n\n

                            Growth and list health<\/h3>\n\n\n\n
                              \n
                            • Subscriber growth rate (net new minus churn)<\/li>\n
                            • Opt-in conversion rate (visitor \u2192 Subscriber)<\/li>\n
                            • Source mix (which channels\/forms drive high-quality Subscribers)<\/li>\n
                            • Bounce rate (email) and invalid number rate (SMS)<\/li>\n<\/ul>\n\n\n\n

                              Engagement and deliverability<\/h3>\n\n\n\n
                                \n
                              • Click-through rate (more meaningful than opens in many contexts)<\/li>\n
                              • Complaint\/spam rate and unsubscribe rate<\/li>\n
                              • Inbox placement\/deliverability indicators (where available)<\/li>\n
                              • Time-to-first-engagement after signup<\/li>\n<\/ul>\n\n\n\n

                                Revenue and retention outcomes<\/h3>\n\n\n\n
                                  \n
                                • Subscriber-to-customer conversion rate<\/li>\n
                                • Revenue per Subscriber (overall and by segment\/source)<\/li>\n
                                • Repeat purchase rate \/ reorder interval<\/li>\n
                                • Retention rate, renewal rate, churn rate (especially for paid Subscriber models)<\/li>\n
                                • Win-back rate for inactive Subscribers<\/li>\n<\/ul>\n\n\n\n

                                  Operational effectiveness<\/h3>\n\n\n\n
                                    \n
                                  • Automation contribution (share of revenue\/retention touched by journeys)<\/li>\n
                                  • Time saved through automated lifecycle programs<\/li>\n
                                  • Incremental lift from tests (holdouts\/control groups)<\/li>\n<\/ul>\n\n\n\n

                                    Future Trends of Subscriber<\/h2>\n\n\n\n

                                    The Subscriber<\/strong> concept is evolving as Direct & Retention Marketing<\/strong> adapts to new constraints and capabilities:<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted personalization:<\/strong> smarter content selection, send-time optimization, and predictive segmentation will make Subscriber messaging more individualized\u2014if teams maintain good data hygiene and guardrails.<\/li>\n
                                    • Automation with stronger governance:<\/strong> more journeys will run autonomously, increasing the need for QA, suppression logic, and brand safety controls in CRM Marketing<\/strong>.<\/li>\n
                                    • Privacy and consent-first design:<\/strong> expectation-setting, preference centers, and audit-ready consent records will become standard operating procedure, not optional.<\/li>\n
                                    • First-party data emphasis:<\/strong> as third-party signals diminish, Subscriber behavior and declared preferences become more valuable for targeting and measurement.<\/li>\n
                                    • Cross-channel orchestration:<\/strong> Subscribers will be engaged across email, SMS, push, and in-app with unified frequency and consistent messaging\u2014reducing fatigue and improving experience.<\/li>\n<\/ul>\n\n\n\n

                                      Subscriber vs Related Terms<\/h2>\n\n\n\n

                                      Understanding nearby terms helps avoid strategy and reporting mistakes:<\/p>\n\n\n\n

                                      Subscriber vs Lead<\/h3>\n\n\n\n

                                      A lead<\/strong> is a potential customer identified for sales or conversion activity, often based on interest signals. A Subscriber<\/strong> is explicitly opted in to receive communications. A person can be both, but \u201cSubscriber\u201d emphasizes permission and ongoing messaging\u2014central to Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                      Subscriber vs Customer<\/h3>\n\n\n\n

                                      A customer<\/strong> has completed a purchase (or is paying). A Subscriber<\/strong> may or may not be a customer. In CRM Marketing<\/strong>, customer status changes lifecycle strategy: education and conversion messaging for prospects; onboarding, retention, and loyalty for customers.<\/p>\n\n\n\n

                                      Subscriber vs Follower<\/h3>\n\n\n\n

                                      A follower<\/strong> is typically platform-based (social networks) and subject to algorithmic reach. A Subscriber<\/strong> is a permissioned contact you can message more directly (within channel rules). This difference is why Subscribers are often more durable assets for retention.<\/p>\n\n\n\n

                                      Who Should Learn Subscriber<\/h2>\n\n\n\n
                                        \n
                                      • Marketers:<\/strong> to build sustainable growth through lifecycle programs, segmentation, and content strategy in Direct & Retention Marketing<\/strong>.<\/li>\n
                                      • Analysts:<\/strong> to measure Subscriber quality, cohort retention, and incremental lift\u2014and to improve attribution for owned channels.<\/li>\n
                                      • Agencies:<\/strong> to design onboarding, win-back, and loyalty systems that deliver measurable outcomes beyond one-off campaigns.<\/li>\n
                                      • Business owners and founders:<\/strong> to reduce reliance on paid acquisition and create predictable revenue through retention.<\/li>\n
                                      • Developers:<\/strong> to implement event tracking, consent capture, identity resolution, and integration pipelines that power CRM Marketing<\/strong> automation.<\/li>\n<\/ul>\n\n\n\n

                                        Summary of Subscriber<\/h2>\n\n\n\n

                                        A Subscriber<\/strong> is a permissioned audience member who has opted in to receive ongoing communications through channels like email, SMS, push, or in-app messaging. In Direct & Retention Marketing<\/strong>, Subscribers enable lifecycle engagement that improves conversion, retention, and customer experience. In CRM Marketing<\/strong>, Subscriber records unify consent, preferences, and behavioral data so teams can segment accurately, automate journeys responsibly, and measure outcomes that matter to the business.<\/p>\n\n\n\n

                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        1) What is a Subscriber in marketing terms?<\/h3>\n\n\n\n

                                        A Subscriber<\/strong> is someone who has explicitly opted in to receive recurring messages from your brand through a specific channel, such as email or SMS, typically with the ability to unsubscribe at any time.<\/p>\n\n\n\n

                                        2) Is a Subscriber the same as a customer?<\/h3>\n\n\n\n

                                        No. A Subscriber may be a prospect, a current customer, or a former customer. Customer status reflects a transaction; Subscriber status reflects permission to communicate.<\/p>\n\n\n\n

                                        3) How does Subscriber data support CRM Marketing?<\/h3>\n\n\n\n

                                        In CRM Marketing<\/strong>, Subscriber data combines consent, preferences, and engagement history to power segmentation, personalization, automation triggers, and lifecycle reporting\u2014while maintaining compliance and customer choice.<\/p>\n\n\n\n

                                        4) What\u2019s the difference between an email Subscriber and an SMS Subscriber?<\/h3>\n\n\n\n

                                        The difference is channel permission and expectations. SMS Subscribers usually expect fewer, more time-sensitive messages and may churn faster if frequency is too high; email Subscribers often tolerate richer content and longer narratives.<\/p>\n\n\n\n

                                        5) How do I improve Subscriber quality, not just list size?<\/h3>\n\n\n\n

                                        Focus on clear value at signup, strong onboarding, preference collection, and segmentation by intent. Track downstream outcomes like clicks, purchases, and retention\u2014not only opt-in volume.<\/p>\n\n\n\n

                                        6) When should you remove or suppress inactive Subscribers?<\/h3>\n\n\n\n

                                        When repeated re-engagement attempts fail or inactivity harms deliverability and reporting. Many teams suppress inactives after a defined period (based on buying cycle), then prioritize re-permissioning before deletion.<\/p>\n\n\n\n

                                        7) What metrics best show whether Direct & Retention Marketing is working for Subscribers?<\/h3>\n\n\n\n

                                        Look at click-through rate, unsubscribe\/complaint rates, conversion rate from Subscriber to customer, revenue per Subscriber, repeat purchase\/renewal rates, and incremental lift from controlled tests within Direct & Retention Marketing<\/strong> programs.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        A **Subscriber** is a person who has explicitly signed up to receive ongoing communications from a brand\u2014most commonly via email, SMS, push notifications, or in-app messaging. In **Direct & Retention Marketing**, the Subscriber is the cornerstone of permission-based outreach: you\u2019re not renting attention; you\u2019re building a relationship you can nurture over time. In **CRM Marketing**, the Subscriber becomes a structured record with consent, preferences, and behavioral history that enables segmentation, personalization, and lifecycle automation.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1893],"tags":[],"class_list":["post-7776","post","type-post","status-publish","format-standard","hentry","category-crm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7776"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7776\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}