{"id":7769,"date":"2026-03-25T01:33:58","date_gmt":"2026-03-25T01:33:58","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sales-sequence-handoff\/"},"modified":"2026-03-25T01:33:58","modified_gmt":"2026-03-25T01:33:58","slug":"sales-sequence-handoff","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sales-sequence-handoff\/","title":{"rendered":"Sales Sequence Handoff: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRM Marketing"},"content":{"rendered":"\n

Sales and marketing don\u2019t fail because teams lack effort; they fail because the next best action gets lost between systems, people, and timing. Sales Sequence Handoff<\/strong> is the disciplined process of transferring a prospect or customer from one motion (often marketing-led) into a sales-led sequence with clear context, ownership, and intent\u2014so the buyer experiences one continuous conversation.<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, where messaging is designed to drive response and repeat engagement, a strong Sales Sequence Handoff<\/strong> prevents drop-offs after a form fill, product trial, event attendance, or renewal signal. In CRM Marketing<\/strong>, it ensures that lifecycle data, consent, and history are not just stored, but actively used to personalize outreach and prioritize the right accounts.<\/p>\n\n\n\n

Modern teams rely on automation, but handoffs still require strategy: defining triggers, eligibility, routing, and measurement. Done well, Sales Sequence Handoff<\/strong> increases conversion, shortens sales cycles, and improves customer experience without spamming or duplicating outreach.<\/p>\n\n\n\n

What Is Sales Sequence Handoff?<\/h2>\n\n\n\n

Sales Sequence Handoff<\/strong> is the structured transfer of a lead, account, or customer into a defined sales outreach sequence\u2014along with the data and rules that tell sales why now<\/em>, what to say<\/em>, and who owns the next step<\/em>.<\/p>\n\n\n\n

At its core, it is a coordination mechanism:<\/p>\n\n\n\n

    \n
  • Conceptually:<\/strong> it aligns intent signals and lifecycle stages with a sales follow-up playbook.<\/li>\n
  • Operationally:<\/strong> it moves records between statuses\/queues and enrolls them into sequences with guardrails.<\/li>\n
  • Business-wise:<\/strong> it protects revenue by turning marketing engagement into timely sales conversations.<\/li>\n<\/ul>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, handoffs happen when a response indicates readiness: a high-intent click, a demo request, a pricing-page return, a reactivation signal, or an expansion opportunity. In CRM Marketing<\/strong>, the handoff is powered by the CRM\u2019s role as the system of record for identity, history, and permissions, ensuring the outreach is compliant and context-rich.<\/p>\n\n\n\n

    Why Sales Sequence Handoff Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    A weak handoff creates the most expensive kind of waste: demand you already paid for that never gets contacted properly. A strong Sales Sequence Handoff<\/strong> matters because it turns engagement into action with minimal delay and maximum relevance.<\/p>\n\n\n\n

    Strategically, it:<\/p>\n\n\n\n

      \n
    • Improves speed-to-lead:<\/strong> response-driven programs in Direct & Retention Marketing<\/strong> decay quickly; timing is a competitive edge.<\/li>\n
    • Protects brand experience:<\/strong> prevents conflicting messages (e.g., marketing nurture emails while sales sends unrelated outreach).<\/li>\n
    • Increases pipeline quality:<\/strong> filters and routes based on fit + intent, not just volume.<\/li>\n
    • Creates measurable accountability:<\/strong> clarifies who owns next steps, when, and how success is evaluated.<\/li>\n<\/ul>\n\n\n\n

      Within CRM Marketing<\/strong>, a consistent handoff standard also enables better segmentation, lifecycle reporting, and learning loops\u2014because outcomes can be traced back to specific triggers and sequence strategies.<\/p>\n\n\n\n

      How Sales Sequence Handoff Works<\/h2>\n\n\n\n

      While each organization implements it differently, Sales Sequence Handoff<\/strong> typically follows a practical workflow:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger<\/strong>\n – A signal occurs: form submission, trial activation, product-qualified action, webinar attendance, churn risk, renewal window, or upsell behavior.\n – In Direct & Retention Marketing<\/strong>, triggers often come from campaigns, email, paid landing pages, or onsite behavior.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ processing<\/strong>\n – The system evaluates eligibility: lead status, consent, territory, account ownership, fit score, intent threshold, and suppression rules (e.g., already in an active opportunity).\n – In CRM Marketing<\/strong>, this step is where data hygiene, deduplication, and lifecycle logic matter most.<\/p>\n<\/li>\n

      3. \n

        Execution \/ application<\/strong>\n – The record is routed to the right owner (rep, SDR, CSM, partner) and enrolled into the appropriate sequence.\n – Context is attached: campaign source, content consumed, key pages, previous touches, objections, and recommended talk track.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome<\/strong>\n – Sales completes activities (calls, emails, social touches) and updates outcomes (connected, meeting set, disqualified, recycle).\n – Those outcomes feed back into CRM Marketing<\/strong> and Direct & Retention Marketing<\/strong> to refine targeting and messaging.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The handoff is successful when the buyer\u2019s journey feels continuous and the internal data trail is auditable end-to-end.<\/p>\n\n\n\n

        Key Components of Sales Sequence Handoff<\/h2>\n\n\n\n

        A reliable Sales Sequence Handoff<\/strong> depends on a few foundational components:<\/p>\n\n\n\n

        Data inputs and identity<\/h3>\n\n\n\n
          \n
        • First-party data (forms, site actions, product events)<\/li>\n
        • Campaign metadata (source, medium, offer, audience)<\/li>\n
        • Consent and communication preferences<\/li>\n
        • Account matching and deduplication<\/li>\n<\/ul>\n\n\n\n

          Systems and integrations<\/h3>\n\n\n\n
            \n
          • CRM as the system of record (ownership, stages, activities)<\/li>\n
          • Marketing automation for lifecycle messaging<\/li>\n
          • Sequencing\/outreach system for sales actions<\/li>\n
          • Data pipelines or middleware to keep fields consistent<\/li>\n<\/ul>\n\n\n\n

            Process and governance<\/h3>\n\n\n\n
              \n
            • Clear definitions (MQL, SQL, PQL, SAL, opportunity)<\/li>\n
            • Service-level agreements (response time, required steps)<\/li>\n
            • Ownership rules (territory, named accounts, round-robin)<\/li>\n
            • Recycling rules (when to return to nurture and how)<\/li>\n<\/ul>\n\n\n\n

              Measurement and feedback loops<\/h3>\n\n\n\n
                \n
              • Handoff acceptance tracking (was it worked?)<\/li>\n
              • Sequence performance by trigger type<\/li>\n
              • Attribution views that reflect Direct & Retention Marketing<\/strong> realities (multi-touch where appropriate)<\/li>\n<\/ul>\n\n\n\n

                Types of Sales Sequence Handoff<\/h2>\n\n\n\n

                There aren\u2019t universal \u201cofficial\u201d types, but in practice, Sales Sequence Handoff<\/strong> commonly varies by context and intent strength:<\/p>\n\n\n\n

                Lifecycle-based handoffs<\/h3>\n\n\n\n
                  \n
                • Inbound handoff:<\/strong> demo\/contact requests and high-intent responses<\/li>\n
                • Nurture-to-sales handoff:<\/strong> engagement threshold reached during CRM Marketing<\/strong> programs<\/li>\n
                • Customer expansion handoff:<\/strong> usage or adoption signals indicate upsell readiness<\/li>\n
                • Renewal\/churn handoff:<\/strong> risk or renewal timing triggers a retention sequence<\/li>\n<\/ul>\n\n\n\n

                  Ownership-based handoffs<\/h3>\n\n\n\n
                    \n
                  • SDR\/BDR handoff:<\/strong> early qualification and meeting setting<\/li>\n
                  • AE handoff:<\/strong> direct to closing motion when intent is strong<\/li>\n
                  • CSM handoff:<\/strong> retention and expansion motions for existing customers<\/li>\n<\/ul>\n\n\n\n

                    Account strategy handoffs<\/h3>\n\n\n\n
                      \n
                    • Account-based handoff:<\/strong> specific accounts trigger sequences based on account engagement, not just individual behavior\u2014often central to Direct & Retention Marketing<\/strong> in B2B.<\/li>\n<\/ul>\n\n\n\n

                      Real-World Examples of Sales Sequence Handoff<\/h2>\n\n\n\n

                      Example 1: Demo request with intent-based routing<\/h3>\n\n\n\n

                      A SaaS company runs a paid search campaign offering a demo. The form captures role, company size, and timeline. The Sales Sequence Handoff<\/strong> routes enterprise leads to an AE sequence and SMB leads to an SDR sequence, attaching the ad group and landing page variant to guide the opening message. In CRM Marketing<\/strong>, leads are suppressed from generic nurture for seven days to avoid message collisions.<\/p>\n\n\n\n

                      Example 2: Product-qualified lead (PQL) handoff from onboarding<\/h3>\n\n\n\n

                      A freemium product tracks a \u201cteam invite\u201d event and usage frequency. When a user invites two teammates and hits a usage threshold, the Sales Sequence Handoff<\/strong> enrolls them into a short consultative sequence focused on collaboration value. Direct & Retention Marketing<\/strong> continues in-app messaging, but email cadence is coordinated through CRM Marketing<\/strong> to ensure the rep\u2019s sequence remains primary.<\/p>\n\n\n\n

                      Example 3: Renewal risk handoff for retention<\/h3>\n\n\n\n

                      A subscription business detects a drop in key usage metrics 45 days before renewal. The Sales Sequence Handoff<\/strong> assigns the account to the CSM with a retention sequence: personalized check-in, troubleshooting resources, and an offer to review goals. Outcomes are logged in the CRM so CRM Marketing<\/strong> can exclude these accounts from upsell pushes until risk is resolved.<\/p>\n\n\n\n

                      Benefits of Using Sales Sequence Handoff<\/h2>\n\n\n\n

                      A well-designed Sales Sequence Handoff<\/strong> delivers benefits that show up in both revenue and operations:<\/p>\n\n\n\n

                        \n
                      • Higher conversion rates:<\/strong> fewer leads go stale, and outreach is more relevant.<\/li>\n
                      • Lower cost per opportunity:<\/strong> you monetize existing Direct & Retention Marketing<\/strong> spend more efficiently.<\/li>\n
                      • Better rep productivity:<\/strong> sequences are automatically aligned to intent; less manual triage.<\/li>\n
                      • Cleaner customer experience:<\/strong> fewer duplicate emails, fewer awkward \u201ctell me more\u201d calls.<\/li>\n
                      • Improved lifecycle control in CRM Marketing:<\/strong> consistent stages and outcomes make segmentation and testing more reliable.<\/li>\n<\/ul>\n\n\n\n

                        Challenges of Sales Sequence Handoff<\/h2>\n\n\n\n

                        Even strong teams run into common pitfalls:<\/p>\n\n\n\n

                          \n
                        • Data quality issues:<\/strong> duplicates, missing fields, or inconsistent lifecycle stages can break routing.<\/li>\n
                        • Trigger inflation:<\/strong> too many \u201chigh-intent\u201d triggers create noise and reduce sales trust.<\/li>\n
                        • Conflicting cadences:<\/strong> marketing automation and sales sequences can overlap unless suppression rules exist.<\/li>\n
                        • Attribution confusion:<\/strong> pipeline gets credited to the wrong touch if handoff events aren\u2019t tracked consistently.<\/li>\n
                        • Change management:<\/strong> sequences evolve; governance is needed so updates don\u2019t create drift across teams.<\/li>\n<\/ul>\n\n\n\n

                          In Direct & Retention Marketing<\/strong>, the biggest risk is often speed without relevance. In CRM Marketing<\/strong>, the biggest risk is relevance without operational consistency.<\/p>\n\n\n\n

                          Best Practices for Sales Sequence Handoff<\/h2>\n\n\n\n

                          Use these practices to make Sales Sequence Handoff<\/strong> predictable and scalable:<\/p>\n\n\n\n

                            \n
                          1. \n

                            Define \u201chandoff-ready\u201d with fit + intent<\/strong>\n – Combine profile fit (industry, size, role) with behaviors (responses, page depth, product actions).\n – Publish the criteria so sales trusts the signal.<\/p>\n<\/li>\n

                          2. \n

                            Implement clear SLAs<\/strong>\n – Example: \u201cFirst touch within 15 minutes for demo requests; within 4 hours for PQLs.\u201d\n – Track adherence inside CRM Marketing<\/strong> reporting.<\/p>\n<\/li>\n

                          3. \n

                            Add context that changes the opening message<\/strong>\n – Include the trigger, asset, and a recommended first-line angle.\n – Make it easy for reps to personalize without extra research.<\/p>\n<\/li>\n

                          4. \n

                            Coordinate suppression and priority rules<\/strong>\n – Pause or adjust marketing sends during active sales sequences.\n – Set priority when multiple triggers occur close together.<\/p>\n<\/li>\n

                          5. \n

                            Close the loop with standardized outcomes<\/strong>\n – Required fields like: contacted, meeting set, no fit, no response, recycle date.\n – Recycle rules should return prospects to Direct & Retention Marketing<\/strong> nurture with updated segmentation.<\/p>\n<\/li>\n

                          6. \n

                            Audit quarterly<\/strong>\n – Review routing accuracy, trigger quality, and sequence performance by segment.\n – Refresh playbooks as products, pricing, and ICPs evolve.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                            Tools Used for Sales Sequence Handoff<\/h2>\n\n\n\n

                            Sales Sequence Handoff<\/strong> is enabled by a stack, not a single tool. Common tool categories include:<\/p>\n\n\n\n

                              \n
                            • CRM systems:<\/strong> ownership, stages, activity logging, opportunity tracking; the backbone of CRM Marketing<\/strong> alignment.<\/li>\n
                            • Marketing automation tools:<\/strong> email nurture, lifecycle workflows, suppression, preference management\u2014critical for Direct & Retention Marketing<\/strong> coordination.<\/li>\n
                            • Sales engagement \/ sequencing platforms:<\/strong> multi-step outreach sequences, task automation, templates, and activity analytics.<\/li>\n
                            • Analytics tools:<\/strong> event tracking, funnel analysis, cohort behavior, and trigger validation.<\/li>\n
                            • Reporting dashboards \/ BI:<\/strong> unified views of handoff volume, acceptance, conversion, and SLA performance.<\/li>\n
                            • Data quality tools:<\/strong> deduplication, enrichment (where permitted), field validation, and identity resolution.<\/li>\n<\/ul>\n\n\n\n

                              If you keep the data contract stable (field definitions, lifecycle statuses, timestamps), you can change tools over time without breaking the handoff logic.<\/p>\n\n\n\n

                              Metrics Related to Sales Sequence Handoff<\/h2>\n\n\n\n

                              To measure Sales Sequence Handoff<\/strong> effectively, focus on both quality and speed:<\/p>\n\n\n\n

                                \n
                              • Speed-to-lead \/ time to first touch:<\/strong> median and percentile distributions (not just averages).<\/li>\n
                              • Handoff acceptance rate:<\/strong> percent of handed-off records that sales actively works within SLA.<\/li>\n
                              • Contact rate:<\/strong> percent reached or replied within the sequence window.<\/li>\n
                              • Meeting set rate \/ SQL rate:<\/strong> outcomes that indicate progression, not just activity.<\/li>\n
                              • Opportunity conversion rate:<\/strong> opportunities created per handoff, by trigger type.<\/li>\n
                              • Pipeline velocity:<\/strong> time from handoff to opportunity and from opportunity to close.<\/li>\n
                              • Recycle rate and recycle performance:<\/strong> how often leads return to nurture and later convert\u2014important for Direct & Retention Marketing<\/strong> ROI.<\/li>\n
                              • Sequence overlap rate:<\/strong> frequency of simultaneous marketing and sales touches (a negative quality indicator).<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Sales Sequence Handoff<\/h2>\n\n\n\n

                                Several trends are reshaping Sales Sequence Handoff<\/strong> within Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted intent and next-best-action:<\/strong> better prioritization using behavioral patterns, while requiring careful governance to avoid bias and over-triggering.<\/li>\n
                                • Deeper personalization with constraints:<\/strong> personalization will rely more on first-party and contextual signals as privacy expectations rise.<\/li>\n
                                • Event-driven architectures:<\/strong> near real-time handoffs from product usage, support interactions, and billing signals\u2014expanding beyond classic lead forms.<\/li>\n
                                • Stronger consent and preference management:<\/strong> CRM Marketing<\/strong> will increasingly enforce channel preferences across both marketing and sales motions.<\/li>\n
                                • Measurement modernization:<\/strong> more emphasis on incrementality, funnel health, and pipeline quality rather than last-touch attribution.<\/li>\n<\/ul>\n\n\n\n

                                  The direction is clear: faster, more precise handoffs\u2014paired with stricter controls to protect experience and compliance.<\/p>\n\n\n\n

                                  Sales Sequence Handoff vs Related Terms<\/h2>\n\n\n\n

                                  Understanding nearby concepts helps teams set the right expectations:<\/p>\n\n\n\n

                                  Sales Sequence Handoff vs Lead Routing<\/h3>\n\n\n\n
                                    \n
                                  • Lead routing<\/strong> decides who<\/em> gets the lead (assignment logic).<\/li>\n
                                  • Sales Sequence Handoff<\/strong> includes routing, but also defines what happens next<\/em>: enrollment, context packaging, suppression rules, and measurement.<\/li>\n<\/ul>\n\n\n\n

                                    Sales Sequence Handoff vs Lead Qualification<\/h3>\n\n\n\n
                                      \n
                                    • Lead qualification<\/strong> evaluates fit\/need\/readiness (often by humans or scoring).<\/li>\n
                                    • Sales Sequence Handoff<\/strong> operationalizes the next step after qualification by placing the lead into a specific outreach motion with accountability.<\/li>\n<\/ul>\n\n\n\n

                                      Sales Sequence Handoff vs Marketing Nurture Handoff<\/h3>\n\n\n\n
                                        \n
                                      • A nurture<\/strong> program is primarily marketing-led and educational over time.<\/li>\n
                                      • Sales Sequence Handoff<\/strong> initiates a sales-led cadence designed to create a direct conversation, while coordinating with Direct & Retention Marketing<\/strong> to avoid conflicting messages.<\/li>\n<\/ul>\n\n\n\n

                                        Who Should Learn Sales Sequence Handoff<\/h2>\n\n\n\n

                                        Sales Sequence Handoff<\/strong> is valuable across roles because it sits at the intersection of execution and revenue:<\/p>\n\n\n\n

                                          \n
                                        • Marketers:<\/strong> to ensure campaigns produce worked leads and learn which triggers truly drive pipeline in Direct & Retention Marketing<\/strong>.<\/li>\n
                                        • Analysts:<\/strong> to build reliable funnel reporting, SLA dashboards, and experiment readouts inside CRM Marketing<\/strong>.<\/li>\n
                                        • Agencies:<\/strong> to improve client outcomes beyond \u201cleads delivered\u201d by designing operational follow-through.<\/li>\n
                                        • Business owners and founders:<\/strong> to reduce leakage and align teams on a measurable revenue process.<\/li>\n
                                        • Developers and ops teams:<\/strong> to implement integrations, field contracts, event tracking, and automation safely.<\/li>\n<\/ul>\n\n\n\n

                                          Summary of Sales Sequence Handoff<\/h2>\n\n\n\n

                                          Sales Sequence Handoff<\/strong> is the structured process of moving a lead, account, or customer into a sales outreach sequence with the right owner, timing, and context. It matters because it converts engagement into conversations, reduces speed and coordination gaps, and protects customer experience.<\/p>\n\n\n\n

                                          In Direct & Retention Marketing<\/strong>, it ensures responses and lifecycle signals result in timely, relevant follow-up. In CRM Marketing<\/strong>, it standardizes data, governance, and measurement so marketing and sales can continuously improve handoff quality and revenue outcomes.<\/p>\n\n\n\n

                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What is Sales Sequence Handoff in simple terms?<\/h3>\n\n\n\n

                                          It\u2019s the process of taking a qualified signal (like a demo request or product action) and enrolling that person or account into a sales outreach sequence\u2014assigned to the right owner with clear context and rules.<\/p>\n\n\n\n

                                          2) When should Direct & Retention Marketing trigger a handoff to sales?<\/h3>\n\n\n\n

                                          Trigger a handoff when behavior indicates readiness for a direct conversation: explicit requests (demo\/pricing), repeated high-intent engagement, product-qualified actions, expansion signals, or renewal risk indicators.<\/p>\n\n\n\n

                                          3) How does Sales Sequence Handoff support CRM Marketing?<\/h3>\n\n\n\n

                                          It turns CRM data into action by enforcing consistent lifecycle stages, ownership, suppression rules, and closed-loop outcomes\u2014making segmentation, reporting, and optimization in CRM Marketing<\/strong> more reliable.<\/p>\n\n\n\n

                                          4) What information should be included in a good handoff?<\/h3>\n\n\n\n

                                          At minimum: trigger source, key behaviors, campaign context, lead\/account status, consent\/preferences, recommended sequence, and who owns next steps\u2014so sales can personalize immediately.<\/p>\n\n\n\n

                                          5) What are common mistakes with Sales Sequence Handoff?<\/h3>\n\n\n\n

                                          Over-triggering, poor data hygiene, unclear SLAs, conflicting marketing and sales cadences, and missing outcome tracking. These reduce trust and make performance hard to improve.<\/p>\n\n\n\n

                                          6) How do you measure whether the handoff is working?<\/h3>\n\n\n\n

                                          Track speed-to-lead, acceptance rate, contact rate, meeting set rate, opportunity conversion, and pipeline velocity\u2014broken down by trigger type and segment for actionable insights.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          Sales and marketing don\u2019t fail because teams lack effort; they fail because the next best action gets lost between systems, people, and timing. **Sales Sequence Handoff** is the disciplined process of transferring a prospect or customer from one motion (often marketing-led) into a sales-led sequence with clear context, ownership, and intent\u2014so the buyer experiences one continuous conversation.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1893],"tags":[],"class_list":["post-7769","post","type-post","status-publish","format-standard","hentry","category-crm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7769"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7769\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}