{"id":7768,"date":"2026-03-25T01:31:55","date_gmt":"2026-03-25T01:31:55","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/sales-handoff\/"},"modified":"2026-03-25T01:31:55","modified_gmt":"2026-03-25T01:31:55","slug":"sales-handoff","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/sales-handoff\/","title":{"rendered":"Sales Handoff: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRM Marketing"},"content":{"rendered":"\n

Sales Handoff is the moment (and the process) where marketing responsibility for a lead or account transitions to sales responsibility\u2014using shared data, agreed qualification rules, and clear next steps. In Direct & Retention Marketing<\/strong>, this transition is especially important because prospects often move between channels (email, SMS, retargeting, lifecycle journeys, customer success touches) before they\u2019re ready to talk to a salesperson.<\/p>\n\n\n\n

In CRM Marketing<\/strong>, Sales Handoff is not just \u201csending a lead to sales.\u201d It\u2019s the operational bridge between intent signals and revenue execution: who owns the next action, what context is passed, how fast follow-up happens, and how outcomes are measured back to the campaigns and journeys that influenced the buyer.<\/p>\n\n\n\n

Done well, Sales Handoff improves conversion rates and customer experience. Done poorly, it creates delays, duplicated outreach, and mismatched messaging\u2014problems that modern Direct & Retention Marketing<\/strong> strategies can\u2019t afford.<\/p>\n\n\n\n

\n\n\n\n

1) What Is Sales Handoff?<\/h2>\n\n\n\n

Sales Handoff<\/strong> is the structured transfer of a prospect, lead, or buying group from marketing to sales\u2014along with the data, narrative, and service-level expectations needed for sales to act effectively.<\/p>\n\n\n\n

At its core, Sales Handoff answers four questions:<\/p>\n\n\n\n

    \n
  • When<\/strong> is a person or account ready for sales engagement?<\/li>\n
  • What<\/strong> information does sales need to personalize the conversation?<\/li>\n
  • Who<\/strong> in sales owns the follow-up and by when?<\/li>\n
  • How<\/strong> will both teams measure success and learn from outcomes?<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, Sales Handoff reduces friction in the revenue pipeline. It aligns the promises made in campaigns with the conversations sales has next\u2014critical in Direct & Retention Marketing<\/strong>, where messaging is continuous and sequenced.<\/p>\n\n\n\n

    Inside CRM Marketing<\/strong>, Sales Handoff is where lifecycle orchestration meets pipeline management. Email engagement, form submissions, product usage signals, and account attributes become the context that helps sales prioritize outreach and tailor discovery.<\/p>\n\n\n\n

    \n\n\n\n

    2) Why Sales Handoff Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, every touchpoint is a chance to move someone forward\u2014or confuse them. Sales Handoff matters because it\u2019s where momentum either compounds or collapses.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

      \n
    • Speed to lead affects conversion.<\/strong> The window of intent is short; delays can erase the value created by targeted lifecycle campaigns.<\/li>\n
    • Relevance protects brand trust.<\/strong> If sales repeats questions already answered in forms or sequences, prospects feel unseen.<\/li>\n
    • Budget efficiency improves.<\/strong> Strong Sales Handoff reduces wasted spend on re-acquiring leads that were \u201clost\u201d internally.<\/li>\n
    • Retention and expansion depend on continuity.<\/strong> In subscription and repeat-purchase models, Sales Handoff can also involve customer success or account teams, tying acquisition to long-term value\u2014central to CRM Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

      Competitive advantage often comes from execution, not strategy slides. Teams that operationalize Sales Handoff typically win on responsiveness, personalization, and pipeline predictability\u2014especially when Direct & Retention Marketing<\/strong> is the primary growth engine.<\/p>\n\n\n\n

      \n\n\n\n

      3) How Sales Handoff Works<\/h2>\n\n\n\n

      Sales Handoff is both conceptual and operational. In practice, it follows a repeatable workflow:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger<\/strong>\n A trigger indicates readiness for sales involvement. Examples include:\n – Reaching a lead score threshold\n – Requesting a demo or pricing\n – Returning to high-intent pages repeatedly\n – A product-qualified event (trial milestone, feature usage, seat expansion)<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing<\/strong>\n Marketing and revenue ops translate raw signals into a decision:\n – Validate contact\/account data (dedupe, enrichment, territory)\n – Apply qualification rules (ICP fit, intent, compliance)\n – Classify the handoff object (lead vs account vs opportunity assist)<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application<\/strong>\n The handoff is delivered via defined routing and notifications:\n – Assign owner (rep\/SDR\/AE\/CSM) by territory or segment\n – Create tasks and sequences\n – Provide the \u201cwhy now\u201d context: campaign path, pain points, content consumed<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome<\/strong>\n Sales engages, and results feed back to marketing:\n – Accepted vs rejected leads\n – Meeting set rate\n – Opportunity creation and revenue\n – Feedback on quality and messaging alignment<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This closed-loop approach is what makes Sales Handoff a pillar of CRM Marketing<\/strong> maturity rather than a one-way lead dump.<\/p>\n\n\n\n

        \n\n\n\n

        4) Key Components of Sales Handoff<\/h2>\n\n\n\n

        A reliable Sales Handoff depends on more than a form fill. The most important components include:<\/p>\n\n\n\n

        Data inputs and context<\/h3>\n\n\n\n
          \n
        • Source campaign and channel (email, paid, referral, events)<\/li>\n
        • Content engagement and topic interest<\/li>\n
        • Firmographic and demographic attributes<\/li>\n
        • Intent signals and timing indicators<\/li>\n
        • Consent status and communication preferences (crucial in Direct & Retention Marketing<\/strong>)<\/li>\n<\/ul>\n\n\n\n

          Process and governance<\/h3>\n\n\n\n
            \n
          • Shared definitions: MQL, SQL, SAL, opportunity, lifecycle stages<\/li>\n
          • Routing rules: territory, segment, named accounts, round-robin<\/li>\n
          • Service-level agreements (SLAs): response time, acceptance criteria<\/li>\n
          • Exception handling: what happens when leads are rejected or uncontactable<\/li>\n<\/ul>\n\n\n\n

            Systems and operational plumbing<\/h3>\n\n\n\n
              \n
            • CRM object model and lifecycle stages (core to CRM Marketing<\/strong> reporting)<\/li>\n
            • Automation logic for scoring, routing, task creation<\/li>\n
            • Attribution and measurement framework<\/li>\n
            • Documentation and enablement for reps (playbooks, talk tracks)<\/li>\n<\/ul>\n\n\n\n

              Metrics and feedback loops<\/h3>\n\n\n\n
                \n
              • Acceptance rate, contact rate, meeting rate<\/li>\n
              • Time-to-first-touch<\/li>\n
              • Pipeline influenced and created<\/li>\n
              • Reasons for rejection and recycling rules<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                5) Types of Sales Handoff<\/h2>\n\n\n\n

                Sales Handoff doesn\u2019t have universal \u201cofficial\u201d types, but in real organizations it commonly varies by motion and risk level. Useful distinctions include:<\/p>\n\n\n\n

                Lead-based vs account-based handoff<\/h3>\n\n\n\n
                  \n
                • Lead-based:<\/strong> a single contact meets criteria and routes to an SDR\/AE.<\/li>\n
                • Account-based:<\/strong> signals roll up to an account, triggering coordinated outreach to a buying group\u2014often used in Direct & Retention Marketing<\/strong> for higher-consideration offers.<\/li>\n<\/ul>\n\n\n\n

                  Inbound vs outbound-assisted handoff<\/h3>\n\n\n\n
                    \n
                  • Inbound handoff:<\/strong> driven by explicit intent (demo request, pricing).<\/li>\n
                  • Outbound-assisted handoff:<\/strong> marketing warms targets via CRM journeys; sales engages when engagement crosses a threshold.<\/li>\n<\/ul>\n\n\n\n

                    New customer vs expansion\/renewal handoff<\/h3>\n\n\n\n
                      \n
                    • Acquisition handoff:<\/strong> marketing to sales for new revenue.<\/li>\n
                    • Expansion handoff:<\/strong> marketing\/customer marketing to account teams for upsell\/cross-sell.<\/li>\n
                    • Renewal risk handoff:<\/strong> retention signals alert account teams\u2014common in CRM Marketing<\/strong> for subscription businesses.<\/li>\n<\/ul>\n\n\n\n

                      Immediate vs staged handoff<\/h3>\n\n\n\n
                        \n
                      • Immediate:<\/strong> high-intent triggers route instantly to sales.<\/li>\n
                      • Staged:<\/strong> a short nurture\/verification step reduces false positives (e.g., bot traffic, student emails, low-fit regions).<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        6) Real-World Examples of Sales Handoff<\/h2>\n\n\n\n

                        Example 1: B2B SaaS demo request with lifecycle context<\/h3>\n\n\n\n

                        A prospect requests a demo after opening three Direct & Retention Marketing<\/strong> emails and attending a webinar. The Sales Handoff includes:\n– Webinar topic and questions asked\n– Pages viewed (pricing + integration docs)\n– Company size and tech stack notes\nSales receives a task with a 15-minute SLA and a short summary: \u201cInterested in integrations + security; viewed pricing twice this week.\u201d<\/p>\n\n\n\n

                        Example 2: Ecommerce VIP retention to assisted sales<\/h3>\n\n\n\n

                        A high-value customer\u2019s purchase frequency drops while browsing premium products. CRM Marketing<\/strong> flags churn risk and premium intent. Sales Handoff routes to a client advisor team with:\n– Prior purchases and preferred categories\n– Loyalty status and last campaign clicked\n– Recommended offer boundaries (no discounting beyond policy)\nThe outreach feels helpful, not random, improving retention and margin.<\/p>\n\n\n\n

                        Example 3: Product-led growth trial to sales on usage milestone<\/h3>\n\n\n\n

                        A trial user invites teammates and hits a feature milestone. Marketing automation triggers Sales Handoff to an AE:\n– Trial activity timeline and key actions\n– Role signals (admin vs end user)\n– Suggested next step: \u201cOffer onboarding + discuss annual plan\u201d\nThis links Direct & Retention Marketing<\/strong> nurturing with sales conversion at the moment of highest intent.<\/p>\n\n\n\n

                        \n\n\n\n

                        7) Benefits of Using Sales Handoff<\/h2>\n\n\n\n

                        When Sales Handoff is engineered as a system, benefits show up across revenue and experience:<\/p>\n\n\n\n

                          \n
                        • Higher conversion rates:<\/strong> better timing and better context increases meetings and opportunities.<\/li>\n
                        • Lower acquisition costs:<\/strong> fewer leads are lost due to slow follow-up or misrouting, improving ROI on Direct & Retention Marketing<\/strong> spend.<\/li>\n
                        • More accurate forecasting:<\/strong> consistent stage definitions and acceptance rules stabilize pipeline reporting in CRM Marketing<\/strong>.<\/li>\n
                        • Improved customer experience:<\/strong> fewer repeated questions, fewer contradictory messages, and smoother transitions.<\/li>\n
                        • Stronger team alignment:<\/strong> marketing and sales share a single view of what \u201cgood\u201d looks like and can iterate together.<\/li>\n<\/ul>\n\n\n\n
                          \n\n\n\n

                          8) Challenges of Sales Handoff<\/h2>\n\n\n\n

                          Even strong teams struggle with Sales Handoff because it sits at the intersection of people, process, and data.<\/p>\n\n\n\n

                          Common challenges include:<\/p>\n\n\n\n

                            \n
                          • Misaligned definitions:<\/strong> marketing optimizes for volume while sales optimizes for closability; \u201cqualified\u201d becomes subjective.<\/li>\n
                          • Data quality issues:<\/strong> duplicates, missing firmographics, wrong territories, or incomplete consent data break routing and trust.<\/li>\n
                          • Attribution confusion:<\/strong> without clear measurement, CRM Marketing<\/strong> can\u2019t prove which journeys contribute to pipeline vs noise.<\/li>\n
                          • Over-automation:<\/strong> lead scoring models can create false confidence; sales ends up chasing low-intent activity.<\/li>\n
                          • Under-documentation:<\/strong> reps don\u2019t know why a lead was sent, so outreach becomes generic.<\/li>\n
                          • Cross-channel fragmentation:<\/strong> Direct & Retention Marketing<\/strong> signals can live in different systems, making context hard to assemble.<\/li>\n<\/ul>\n\n\n\n
                            \n\n\n\n

                            9) Best Practices for Sales Handoff<\/h2>\n\n\n\n

                            To make Sales Handoff durable and scalable, focus on clarity, speed, and learning loops.<\/p>\n\n\n\n

                            Define \u201cready for sales\u201d with evidence<\/h3>\n\n\n\n

                            Use a mix of fit<\/strong> (ICP attributes) and intent<\/strong> (behavior) rather than one or the other. Document acceptance criteria and review it quarterly.<\/p>\n\n\n\n

                            Create SLAs that match buying behavior<\/h3>\n\n\n\n

                            High-intent inbound should have faster SLAs than low-intent nurtured leads. Measure compliance and coach to it.<\/p>\n\n\n\n

                            Pass a narrative, not just fields<\/h3>\n\n\n\n

                            Every Sales Handoff should include:\n– The trigger (\u201cwhy now\u201d)\n– The likely pain point or goal\n– The next best action (suggested email angle or call opener)<\/p>\n\n\n\n

                            Build a recycling path<\/h3>\n\n\n\n

                            Not ready doesn\u2019t mean \u201cdead.\u201d Create rules for:\n– Rejected leads (reason codes)\n– No-contact outcomes\n– Time-based re-nurture tracks in CRM Marketing<\/strong><\/p>\n\n\n\n

                            Calibrate scoring and routing with sales feedback<\/h3>\n\n\n\n

                            Run monthly or biweekly reviews:\n– Which leads converted?\n– Which triggers produced junk?\n– Which segments need different thresholds?<\/p>\n\n\n\n

                            Keep privacy and consent central<\/h3>\n\n\n\n

                            Especially in Direct & Retention Marketing<\/strong>, maintain auditable consent and preference handling so sales outreach respects customer choices and local regulations.<\/p>\n\n\n\n

                            \n\n\n\n

                            10) Tools Used for Sales Handoff<\/h2>\n\n\n\n

                            Sales Handoff is enabled by a stack of systems working together. Vendor names matter less than capabilities.<\/p>\n\n\n\n

                              \n
                            • CRM systems:<\/strong> the system of record for contacts, accounts, opportunities, ownership, and lifecycle stages\u2014foundational for CRM Marketing<\/strong>.<\/li>\n
                            • Marketing automation \/ lifecycle platforms:<\/strong> scoring, segmentation, nurture flows, and routing triggers that support Direct & Retention Marketing<\/strong>.<\/li>\n
                            • Customer data platforms or data warehouses (where applicable):<\/strong> unify events and identities across web, product, and offline channels.<\/li>\n
                            • Analytics tools:<\/strong> funnel analysis, cohorting, and behavioral insights to validate handoff triggers.<\/li>\n
                            • Reporting dashboards \/ BI:<\/strong> shared performance views across marketing and sales (acceptance rate, speed-to-lead, pipeline).<\/li>\n
                            • Sales engagement tools:<\/strong> sequences, task management, and call\/email activity logging to execute the follow-up consistently.<\/li>\n<\/ul>\n\n\n\n

                              The best tool setup is the one that preserves context end-to-end and makes the Sales Handoff measurable.<\/p>\n\n\n\n

                              \n\n\n\n

                              11) Metrics Related to Sales Handoff<\/h2>\n\n\n\n

                              To improve Sales Handoff, measure both quality<\/strong> and speed<\/strong>, plus downstream revenue impact.<\/p>\n\n\n\n

                              Core metrics include:<\/p>\n\n\n\n

                                \n
                              • Lead acceptance rate (SAL rate):<\/strong> percentage accepted by sales after routing.<\/li>\n
                              • Time to first touch:<\/strong> how quickly sales attempts contact after handoff.<\/li>\n
                              • Contact rate:<\/strong> percentage of leads reached (not just attempted).<\/li>\n
                              • Meeting set rate:<\/strong> meetings booked per handoff.<\/li>\n
                              • Opportunity creation rate:<\/strong> opportunities created per handoff.<\/li>\n
                              • Pipeline and revenue influenced\/created:<\/strong> ties Direct & Retention Marketing<\/strong> to outcomes in CRM Marketing<\/strong> reporting.<\/li>\n
                              • Recycle rate and re-qualification rate:<\/strong> how many leads return to nurture and later convert.<\/li>\n
                              • Rejection reasons:<\/strong> fit mismatch, no intent, bad data, duplicate\u2014crucial for continuous improvement.<\/li>\n<\/ul>\n\n\n\n
                                \n\n\n\n

                                12) Future Trends of Sales Handoff<\/h2>\n\n\n\n

                                Sales Handoff is evolving as buying journeys become more data-rich and privacy-constrained.<\/p>\n\n\n\n

                                  \n
                                • AI-assisted prioritization:<\/strong> models will summarize intent, suggest next actions, and detect patterns humans miss\u2014while requiring governance to avoid bias and overreach.<\/li>\n
                                • More product and behavioral signals:<\/strong> especially in product-led motions, usage events will increasingly trigger Sales Handoff.<\/li>\n
                                • Greater personalization expectations:<\/strong> Direct & Retention Marketing<\/strong> already trains buyers to expect relevance; sales must continue that thread.<\/li>\n
                                • Privacy and measurement changes:<\/strong> stricter consent rules and signal loss will push teams toward first-party data discipline and better CRM hygiene.<\/li>\n
                                • Buying group orchestration:<\/strong> handoffs will shift from single-lead routing to account-based coordination across multiple stakeholders, aligning with modern CRM Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n
                                  \n\n\n\n

                                  13) Sales Handoff vs Related Terms<\/h2>\n\n\n\n

                                  Sales Handoff vs lead qualification<\/h3>\n\n\n\n

                                  Lead qualification is the evaluation of fit and intent. Sales Handoff<\/strong> is the operational transfer after qualification (or at a defined qualification threshold). Qualification is a decision; handoff is the execution of that decision.<\/p>\n\n\n\n

                                  Sales Handoff vs lead routing<\/h3>\n\n\n\n

                                  Lead routing is assigning ownership (who gets it). Sales Handoff includes routing, but also includes context packaging, SLAs, acceptance tracking, and feedback loops back to Direct & Retention Marketing<\/strong> programs.<\/p>\n\n\n\n

                                  Sales Handoff vs lead nurturing<\/h3>\n\n\n\n

                                  Lead nurturing is the process of building readiness over time, often via CRM Marketing<\/strong> journeys. Sales Handoff happens when nurturing (or inbound intent) indicates that sales involvement will increase the chance of conversion.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  14) Who Should Learn Sales Handoff<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> to design campaigns and lifecycle journeys that create sales-ready demand and prove pipeline impact in CRM Marketing<\/strong>.<\/li>\n
                                  • Analysts and marketing ops:<\/strong> to define metrics, build dashboards, and troubleshoot data quality and attribution issues.<\/li>\n
                                  • Agencies and consultants:<\/strong> to improve client performance beyond creative\u2014by strengthening revenue operations and Direct & Retention Marketing<\/strong> execution.<\/li>\n
                                  • Business owners and founders:<\/strong> to reduce leakage between marketing spend and sales outcomes, improving cash efficiency.<\/li>\n
                                  • Developers and technical teams:<\/strong> to implement tracking, integrations, identity resolution, and workflow automation that make Sales Handoff reliable.<\/li>\n<\/ul>\n\n\n\n
                                    \n\n\n\n

                                    15) Summary of Sales Handoff<\/h2>\n\n\n\n

                                    Sales Handoff<\/strong> is the structured transition of a lead or account from marketing to sales, including the context, routing, and performance expectations needed for fast, relevant follow-up. It matters because it protects the value created by Direct & Retention Marketing<\/strong> and turns engagement signals into pipeline and revenue. In CRM Marketing<\/strong>, Sales Handoff is a maturity marker: it connects lifecycle orchestration, measurement, and sales execution into one closed-loop system.<\/p>\n\n\n\n

                                    \n\n\n\n

                                    16) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is Sales Handoff in simple terms?<\/h3>\n\n\n\n

                                    Sales Handoff is when marketing passes a lead or account to sales with the right information, ownership, and timing so sales can follow up effectively.<\/p>\n\n\n\n

                                    2) When should a team trigger a Sales Handoff?<\/h3>\n\n\n\n

                                    Trigger a Sales Handoff when there\u2019s enough fit and intent to justify sales time\u2014such as a demo request, pricing interest, strong engagement, or a product usage milestone.<\/p>\n\n\n\n

                                    3) How does Sales Handoff support CRM Marketing reporting?<\/h3>\n\n\n\n

                                    It creates traceability from campaigns and lifecycle journeys to sales actions and outcomes (acceptance, meetings, pipeline, revenue), which is essential for CRM Marketing<\/strong> measurement.<\/p>\n\n\n\n

                                    4) What\u2019s the biggest mistake teams make with Sales Handoff?<\/h3>\n\n\n\n

                                    Treating it as a one-way lead dump without SLAs, context, or feedback. That breaks trust between teams and reduces the ROI of Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                    5) How do you improve lead quality without reducing volume too much?<\/h3>\n\n\n\n

                                    Use a tiered approach: keep a broader nurture pool in CRM Marketing<\/strong>, but apply stricter criteria for Sales Handoff. Then recycle rejected leads into targeted nurture tracks.<\/p>\n\n\n\n

                                    6) What should be included in a handoff note to sales?<\/h3>\n\n\n\n

                                    Include \u201cwhy now,\u201d key engagement (content\/web\/product), ICP fit highlights, any stated needs, and a suggested next step or talk track aligned to the Direct & Retention Marketing<\/strong> message path.<\/p>\n\n\n\n

                                    7) How do you measure whether Sales Handoff is working?<\/h3>\n\n\n\n

                                    Track time to first touch, acceptance rate, meeting rate, opportunity creation, and pipeline\/revenue per handoff\u2014plus rejection reasons to improve targeting and scoring.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    Sales Handoff is the moment (and the process) where marketing responsibility for a lead or account transitions to sales responsibility\u2014using shared data, agreed qualification rules, and clear next steps. In **Direct & Retention Marketing**, this transition is especially important because prospects often move between channels (email, SMS, retargeting, lifecycle journeys, customer success touches) before they\u2019re ready to talk to a salesperson.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1893],"tags":[],"class_list":["post-7768","post","type-post","status-publish","format-standard","hentry","category-crm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7768"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7768\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}