{"id":7726,"date":"2026-03-25T00:02:36","date_gmt":"2026-03-25T00:02:36","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/latest-source\/"},"modified":"2026-03-25T00:02:36","modified_gmt":"2026-03-25T00:02:36","slug":"latest-source","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/latest-source\/","title":{"rendered":"Latest Source: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRM Marketing"},"content":{"rendered":"\n

In Direct & Retention Marketing<\/strong>, every email, SMS, push notification, retargeting ad, and sales touchpoint is an opportunity to move a customer forward. But to act intelligently, teams need to know what most recently influenced a person\u2019s behavior. Latest Source<\/strong> is the concept that captures that \u201cmost recent known origin\u201d of a contact\u2019s engagement or conversion\u2014typically at the moment they entered a funnel stage, submitted a form, or returned to buy again.<\/p>\n\n\n\n

Within CRM Marketing<\/strong>, Latest Source<\/strong> becomes a foundational data point for segmentation, personalization, and reporting. It helps teams answer practical questions like: What channel most recently brought this customer back? Which campaign triggered the most recent lead creation? What should we attribute this week\u2019s retention lift to?<\/em> In modern Direct & Retention Marketing<\/strong> strategies, where customers interact across many channels and devices, Latest Source<\/strong> matters because it makes lifecycle decisions more timely, measurable, and accountable.<\/p>\n\n\n\n

\n\n\n\n

What Is Latest Source?<\/h2>\n\n\n\n

Latest Source<\/strong> is the most recent identifiable channel, campaign, or referrer that led a person to take a trackable action\u2014such as subscribing, requesting a demo, making a purchase, or re-engaging after inactivity. It is commonly stored as a CRM field (or a set of fields like source\/medium\/campaign) and updated over time when a newer qualifying interaction occurs.<\/p>\n\n\n\n

The core concept is simple: while a contact may have a long history of touchpoints, Latest Source<\/strong> reflects the most recent one that your systems recognize and record according to defined rules.<\/p>\n\n\n\n

From a business perspective, Latest Source<\/strong> is a decision-making shortcut. It supports questions that are inherently time-sensitive in Direct & Retention Marketing<\/strong>, such as which message to send next, how to route a lead, or what experience to show on the next visit.<\/p>\n\n\n\n

Where it fits in Direct & Retention Marketing<\/strong>:\n– It supports fast, actionable attribution for lifecycle moments (sign-up, reactivation, repeat purchase).\n– It enables channel-aware follow-ups (for example, different onboarding paths for paid search vs. referral).<\/p>\n\n\n\n

Its role inside CRM Marketing<\/strong>:\n– It powers segments, triggers, lead routing, and suppression logic.\n– It provides a consistent dimension for reporting and optimization across campaigns and journeys.<\/p>\n\n\n\n

\n\n\n\n

Why Latest Source Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

Direct & Retention Marketing<\/strong> is rarely a single-touch game. People come back through brand search, referral links, paid social, email reminders, partner promotions, and offline prompts. Latest Source<\/strong> matters because it tells you what most recently worked<\/em>\u2014which is often what you should respond to now.<\/p>\n\n\n\n

Strategically, Latest Source<\/strong> helps teams:\n– Prioritize relevance<\/strong>: tailor offers and messaging based on the most recent context.\n– Improve operational speed<\/strong>: route leads and trigger journeys with less manual research.\n– Optimize spend and effort<\/strong>: identify which channels are driving current momentum, not just historical performance.<\/p>\n\n\n\n

The business value shows up in measurable outcomes:\n– Higher conversion rates from better-timed follow-ups.\n– Reduced waste from sending mismatched messages (for example, treating a returning customer like a first-time visitor).\n– Better alignment between acquisition activity and CRM Marketing<\/strong> programs that nurture and retain.<\/p>\n\n\n\n

Competitive advantage comes from feedback loops. Teams that consistently capture and use Latest Source<\/strong> can test faster, learn faster, and adapt their Direct & Retention Marketing<\/strong> mix before competitors do.<\/p>\n\n\n\n

\n\n\n\n

How Latest Source Works<\/h2>\n\n\n\n

In practice, Latest Source<\/strong> is less about a single \u201cmagic field\u201d and more about a controlled workflow that turns interaction data into something your CRM Marketing<\/strong> engine can use.<\/p>\n\n\n\n

    \n
  1. \n

    Input or trigger (data capture)<\/strong>\n A contact arrives or acts through a trackable mechanism: tagged links, referrer data, promo codes, call tracking, app campaign parameters, or campaign IDs.<\/p>\n<\/li>\n

  2. \n

    Analysis or processing (classification and identity)<\/strong>\n Systems classify the interaction into a standardized source taxonomy (for example, channel \u2192 medium \u2192 campaign). Identity resolution connects the activity to a known person (email capture, logged-in session, device matching, or a customer ID).<\/p>\n<\/li>\n

  3. \n

    Execution or application (field update + lifecycle use)<\/strong>\n Based on update rules, the CRM\/contact record updates Latest Source<\/strong> (and ideally a timestamp). Then automation uses it for routing, segmentation, and journey logic in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

  4. \n

    Output or outcome (measurement and iteration)<\/strong>\n Reporting aggregates performance by Latest Source<\/strong> to evaluate campaign impact and improve future targeting, messaging, and budget allocation across CRM Marketing<\/strong> initiatives.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    The key is governance: you define what counts as a \u201csource update,\u201d and you apply it consistently.<\/p>\n\n\n\n

    \n\n\n\n

    Key Components of Latest Source<\/h2>\n\n\n\n

    A reliable Latest Source<\/strong> setup typically includes:<\/p>\n\n\n\n

      \n
    • Tracking inputs<\/strong>: campaign parameters, referral data, click IDs, app attribution parameters, QR codes, promo codes, call\/source tracking.<\/li>\n
    • A channel taxonomy<\/strong>: agreed definitions for \u201csource,\u201d \u201cmedium,\u201d \u201ccampaign,\u201d and how channels roll up in reports.<\/li>\n
    • Identity resolution<\/strong>: rules that connect anonymous activity to a known contact when possible.<\/li>\n
    • CRM data model<\/strong>: fields for Latest Source<\/strong> plus supporting attributes (medium, campaign, content, term, timestamp).<\/li>\n
    • Update logic<\/strong>: overwrite rules, qualification rules (what interactions count), and frequency controls.<\/li>\n
    • Automation and journey orchestration<\/strong>: segmentation and triggers that use Latest Source<\/strong> to personalize Direct & Retention Marketing<\/strong>.<\/li>\n
    • Governance and ownership<\/strong>: clear responsibility across marketing ops, analytics, and lifecycle teams to prevent naming drift and broken tracking.<\/li>\n
    • Data quality monitoring<\/strong>: dashboards and audits to detect spikes in \u201cunknown,\u201d \u201cdirect,\u201d or misclassified sources.<\/li>\n<\/ul>\n\n\n\n

      In CRM Marketing<\/strong>, the best implementations treat Latest Source<\/strong> as a controlled metric\u2014not a free-text field.<\/p>\n\n\n\n

      \n\n\n\n

      Types of Latest Source<\/h2>\n\n\n\n

      \u201cTypes\u201d of Latest Source<\/strong> are usually distinctions in meaning and scope<\/em> rather than formal categories. Common and useful distinctions include:<\/p>\n\n\n\n

      1) Acquisition vs. re-engagement Latest Source<\/h3>\n\n\n\n
        \n
      • Acquisition Latest Source<\/strong>: the most recent source that created a new lead\/customer record.<\/li>\n
      • Re-engagement Latest Source<\/strong>: the most recent source that brought an existing contact back (reactivation, repeat purchase, renewed interest).<\/li>\n<\/ul>\n\n\n\n

        Both are valuable in Direct & Retention Marketing<\/strong>, but they answer different questions.<\/p>\n\n\n\n

        2) Person-level vs. account-level Latest Source (B2B)<\/h3>\n\n\n\n
          \n
        • Person-level Latest Source<\/strong>: the latest source for an individual contact.<\/li>\n
        • Account-level Latest Source<\/strong>: the latest meaningful source across stakeholders tied to the same company\/account.<\/li>\n<\/ul>\n\n\n\n

          3) Known vs. anonymous Latest Source<\/h3>\n\n\n\n
            \n
          • Known<\/strong>: tied to an identified user (logged in or captured email).<\/li>\n
          • Anonymous<\/strong>: session-level tracking that may later be stitched to a person.<\/li>\n<\/ul>\n\n\n\n

            4) Deterministic vs. inferred Latest Source<\/h3>\n\n\n\n
              \n
            • Deterministic<\/strong>: directly observed (tagged link click + identified user).<\/li>\n
            • Inferred<\/strong>: estimated when data is incomplete (privacy constraints, missing parameters). Use carefully and label clearly.<\/li>\n<\/ul>\n\n\n\n
              \n\n\n\n

              Real-World Examples of Latest Source<\/h2>\n\n\n\n

              Example 1: E-commerce reactivation with channel-aware offers<\/h3>\n\n\n\n

              A customer hasn\u2019t purchased in 90 days. They return via a paid social ad promoting a seasonal collection and then browse without buying. Latest Source<\/strong> updates to paid social for that contact. Your CRM Marketing<\/strong> automation then:\n– sends a browse-abandon message featuring the same collection,\n– suppresses a generic \u201cwin-back\u201d discount that would have been sent otherwise,\n– attributes incremental reactivation performance to the current Latest Source<\/strong> cohort for Direct & Retention Marketing<\/strong> reporting.<\/p>\n\n\n\n

              Example 2: B2B demo requests with lead routing<\/h3>\n\n\n\n

              A prospect first discovered your SaaS months ago via an organic blog post, but today they click a partner newsletter and request a demo. Latest Source<\/strong> becomes \u201cpartner newsletter.\u201d In Direct & Retention Marketing<\/strong>, that triggers:\n– partner-specific SLA routing to the right sales team,\n– partner-aligned messaging in the first follow-up email,\n– partner performance reporting that reflects current<\/em> demand contribution.<\/p>\n\n\n\n

              Example 3: Multi-location services with offline-to-online journeys<\/h3>\n\n\n\n

              A customer sees a direct mail offer with a QR code, visits the landing page, and books an appointment. The QR campaign updates Latest Source<\/strong> to \u201cdirect mail QR.\u201d Your CRM Marketing<\/strong> program then:\n– sends appointment reminders and post-visit upsell messages tailored to the mail offer,\n– measures retention and repeat bookings by Latest Source<\/strong> to justify continued offline spend in your Direct & Retention Marketing<\/strong> mix.<\/p>\n\n\n\n

              \n\n\n\n

              Benefits of Using Latest Source<\/h2>\n\n\n\n

              When implemented with clear rules, Latest Source<\/strong> supports tangible improvements:<\/p>\n\n\n\n

                \n
              • Performance improvements<\/strong>: better personalization and timing increases conversion rates in lifecycle flows.<\/li>\n
              • Cost savings<\/strong>: reduces wasted impressions and redundant incentives by aligning offers with the most recent context.<\/li>\n
              • Efficiency gains<\/strong>: simplifies lead routing, suppression, and journey branching inside CRM Marketing<\/strong>.<\/li>\n
              • Better customer experience<\/strong>: customers receive messages that match what they just engaged with, a key advantage in Direct & Retention Marketing<\/strong>.<\/li>\n
              • More responsive optimization<\/strong>: highlights what\u2019s driving results now, not only what historically introduced the customer.<\/li>\n<\/ul>\n\n\n\n
                \n\n\n\n

                Challenges of Latest Source<\/h2>\n\n\n\n

                Latest Source<\/strong> is powerful, but it can mislead if treated as the whole truth.<\/p>\n\n\n\n

                  \n
                • Overwriting history<\/strong>: if you only store Latest Source<\/strong>, you lose the path that led there. This can distort learning.<\/li>\n
                • Multi-touch reality<\/strong>: customers often respond to combined effects (email + search + retargeting). Latest Source<\/strong> is a simplification.<\/li>\n
                • Cross-device gaps<\/strong>: a click on mobile and a purchase on desktop may not connect cleanly.<\/li>\n
                • Privacy and tracking limitations<\/strong>: consent requirements, browser restrictions, and ad blockers can reduce capture accuracy.<\/li>\n
                • Taxonomy drift<\/strong>: inconsistent naming turns Latest Source<\/strong> into fragmented categories (\u201cPaid Social,\u201d \u201cpaid_social,\u201d \u201cFacebook Ads\u201d).<\/li>\n
                • Data latency<\/strong>: delayed updates can trigger the wrong journey step in CRM Marketing<\/strong> if events arrive out of order.<\/li>\n<\/ul>\n\n\n\n

                  The goal is not perfection; it\u2019s consistent, decision-grade data for Direct & Retention Marketing<\/strong> operations.<\/p>\n\n\n\n

                  \n\n\n\n

                  Best Practices for Latest Source<\/h2>\n\n\n\n

                  To make Latest Source<\/strong> reliable and actionable:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Define \u201csource update\u201d rules explicitly<\/strong>\n Decide which events qualify (form submit, purchase, app install, email click, inbound call) and which do not (page views, internal traffic).<\/p>\n<\/li>\n

                  2. \n

                    Store more than one field<\/strong>\n Keep Latest Source<\/strong> plus supporting dimensions (medium, campaign) and a latest source timestamp<\/strong>. This makes reporting and troubleshooting dramatically easier.<\/p>\n<\/li>\n

                  3. \n

                    Separate \u201cfirst source\u201d and \u201clatest source\u201d<\/strong>\n Use both. \u201cFirst source\u201d answers acquisition questions; Latest Source<\/strong> answers current context questions in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n

                  4. \n

                    Standardize naming conventions and enforce them<\/strong>\n Create a controlled taxonomy, validate inputs, and restrict free-text where possible\u2014especially in CRM Marketing<\/strong> systems used by many teams.<\/p>\n<\/li>\n

                  5. \n

                    Handle \u201cdirect\/unknown\u201d thoughtfully<\/strong>\n \u201cDirect\u201d often means \u201cunattributed,\u201d not \u201ctyped URL.\u201d Decide how you\u2019ll treat it in reporting and automation.<\/p>\n<\/li>\n

                  6. \n

                    Audit and QA regularly<\/strong>\n Set up checks for sudden spikes in unknown sources, malformed parameters, or unexpected channel shifts.<\/p>\n<\/li>\n

                  7. \n

                    Use Latest Source as a segment, not a single KPI<\/strong>\n Pair it with outcomes (conversion rate, retention, LTV) and context (offer, audience, seasonality) for better decisions.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    \n\n\n\n

                    Tools Used for Latest Source<\/h2>\n\n\n\n

                    You don\u2019t need a single \u201cLatest Source tool.\u201d You need a connected stack that captures, normalizes, and activates the data across Direct & Retention Marketing<\/strong> and CRM Marketing<\/strong>:<\/p>\n\n\n\n

                      \n
                    • Analytics tools<\/strong>: capture sessions, referrers, campaign parameters, and conversion events.<\/li>\n
                    • Tag management and event tracking<\/strong>: standardize parameters and ensure consistent firing across sites and apps.<\/li>\n
                    • CRM systems<\/strong>: store Latest Source<\/strong> fields on contact\/lead\/account records and make them available for sales and service.<\/li>\n
                    • Marketing automation platforms<\/strong>: use Latest Source<\/strong> in triggers, branching logic, and suppression rules.<\/li>\n
                    • Customer data platforms (CDPs) or data pipelines<\/strong>: unify identities and sync Latest Source<\/strong> across tools.<\/li>\n
                    • Ad platforms and attribution connectors<\/strong>: provide campaign metadata and click identifiers (where allowed and consented).<\/li>\n
                    • Data warehouses and reporting dashboards<\/strong>: support governance, audits, and cohort analysis by Latest Source<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                      The most important \u201ctool\u201d is a reliable data model and consistent operational rules.<\/p>\n\n\n\n

                      \n\n\n\n

                      Metrics Related to Latest Source<\/h2>\n\n\n\n

                      Useful metrics that tie directly to Latest Source<\/strong> include:<\/p>\n\n\n\n

                        \n
                      • Conversion rate by Latest Source<\/strong> (signup, demo request, purchase, reactivation)<\/li>\n
                      • Revenue and LTV by Latest Source<\/strong> (where you can connect orders to contacts)<\/li>\n
                      • Retention rate \/ repeat purchase rate by Latest Source<\/strong><\/li>\n
                      • CAC or cost per conversion by Latest Source<\/strong> (when spend data is available)<\/li>\n
                      • Email\/SMS engagement by Latest Source<\/strong> (open\/click rates, unsubscribe rates)<\/li>\n
                      • Time-to-convert by Latest Source<\/strong> (speed of movement through the funnel)<\/li>\n
                      • Data quality metrics<\/strong>: % unknown\/unassigned, taxonomy error rate, match rate (anonymous-to-known stitching)<\/li>\n<\/ul>\n\n\n\n

                        In CRM Marketing<\/strong>, these metrics help you decide not only what drives volume, but what drives durable customers.<\/p>\n\n\n\n

                        \n\n\n\n

                        Future Trends of Latest Source<\/h2>\n\n\n\n

                        Several shifts are changing how Latest Source<\/strong> is captured and used in Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                          \n
                        • AI-assisted classification and anomaly detection<\/strong>: smarter mapping of messy campaign inputs into clean taxonomies, and faster detection of tracking breaks.<\/li>\n
                        • More automation in lifecycle orchestration<\/strong>: journeys will increasingly branch based on Latest Source<\/strong> combined with propensity, churn risk, and predicted next-best action.<\/li>\n
                        • Privacy-forward measurement<\/strong>: first-party data strategies, consent-based tracking, and server-side collection will become more important as client-side signals degrade.<\/li>\n
                        • Modeled and blended attribution<\/strong>: teams will use Latest Source<\/strong> alongside incrementality tests and multi-touch approaches to reduce bias.<\/li>\n
                        • Real-time personalization<\/strong>: faster pipelines will make Latest Source<\/strong> usable for on-site\/app experiences, not just downstream CRM Marketing<\/strong> messages.<\/li>\n<\/ul>\n\n\n\n

                          The concept remains evergreen, but implementations will become more resilient and privacy-aware.<\/p>\n\n\n\n

                          \n\n\n\n

                          Latest Source vs Related Terms<\/h2>\n\n\n\n

                          Latest Source vs First Source (Original Source)<\/h3>\n\n\n\n
                            \n
                          • First Source<\/strong> tells you how the relationship began.<\/li>\n
                          • Latest Source<\/strong> tells you what most recently influenced the contact.\nIn Direct & Retention Marketing<\/strong>, you typically need both to understand acquisition and<\/em> current intent.<\/li>\n<\/ul>\n\n\n\n

                            Latest Source vs Last-Click Attribution<\/h3>\n\n\n\n
                              \n
                            • Last-click attribution<\/strong> is a reporting methodology for assigning credit to the final tracked click before conversion.<\/li>\n
                            • Latest Source<\/strong> is a data attribute on a contact or event used operationally in CRM Marketing<\/strong> (segmentation, routing, personalization).\nThey often align, but they are not the same: attribution is a model; Latest Source<\/strong> is a stored value with update rules.<\/li>\n<\/ul>\n\n\n\n

                              Latest Source vs UTM Parameters<\/h3>\n\n\n\n
                                \n
                              • UTM parameters<\/strong> (or similar tagging) are inputs that help identify campaigns.<\/li>\n
                              • Latest Source<\/strong> is the interpreted, standardized outcome stored in your systems.\nUTMs can be messy; Latest Source<\/strong> should be normalized.<\/li>\n<\/ul>\n\n\n\n
                                \n\n\n\n

                                Who Should Learn Latest Source<\/h2>\n\n\n\n
                                  \n
                                • Marketers<\/strong>: to build smarter segmentation and more relevant Direct & Retention Marketing<\/strong> journeys.<\/li>\n
                                • Analysts<\/strong>: to create cleaner channel reporting and diagnose performance shifts with confidence.<\/li>\n
                                • Agencies<\/strong>: to prove impact and align creative, media, and lifecycle programs using shared definitions of Latest Source<\/strong>.<\/li>\n
                                • Business owners and founders<\/strong>: to understand what\u2019s driving current growth and retention without drowning in multi-touch complexity.<\/li>\n
                                • Developers and marketing ops<\/strong>: to implement tracking, identity stitching, and data pipelines that make CRM Marketing<\/strong> automation reliable.<\/li>\n<\/ul>\n\n\n\n
                                  \n\n\n\n

                                  Summary of Latest Source<\/h2>\n\n\n\n

                                  Latest Source<\/strong> is the most recent identifiable channel or campaign responsible for a contact\u2019s latest meaningful action. It matters because it brings timeliness and context to decision-making, helping teams personalize outreach, route leads, and measure performance in Direct & Retention Marketing<\/strong>. Implemented well, Latest Source<\/strong> strengthens CRM Marketing<\/strong> by improving segmentation, automation triggers, reporting clarity, and customer experience\u2014while still benefiting from complementary concepts like first source and multi-touch analysis.<\/p>\n\n\n\n

                                  \n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  1) What does Latest Source mean in practice?<\/h3>\n\n\n\n

                                  Latest Source<\/strong> is the most recent trackable origin (channel\/campaign\/referrer) tied to a person\u2019s qualifying action, stored on their record so it can drive automation and reporting.<\/p>\n\n\n\n

                                  2) Should Latest Source overwrite the previous value every time?<\/h3>\n\n\n\n

                                  Not always. Many teams overwrite only when a high-intent event occurs (form submit, purchase, demo request). For lower-intent events (page views), updating Latest Source<\/strong> can create noisy CRM Marketing<\/strong> segments.<\/p>\n\n\n\n

                                  3) How is Latest Source used in CRM Marketing automation?<\/h3>\n\n\n\n

                                  In CRM Marketing<\/strong>, Latest Source<\/strong> is commonly used to trigger journeys, branch messaging, route leads, suppress irrelevant offers, and build cohorts for performance reporting.<\/p>\n\n\n\n

                                  4) What\u2019s the difference between Latest Source and first source?<\/h3>\n\n\n\n

                                  First source captures the initial discovery or acquisition point. Latest Source<\/strong> captures the most recent influence. In Direct & Retention Marketing<\/strong>, first source helps evaluate acquisition strategy, while Latest Source<\/strong> helps decide what to do next.<\/p>\n\n\n\n

                                  5) Why does Latest Source often show \u201cdirect\u201d or \u201cunknown\u201d?<\/h3>\n\n\n\n

                                  This typically happens when campaign parameters are missing, referrer data is blocked, consent is not granted, or cross-device identity can\u2019t be resolved. Treat \u201cdirect\/unknown\u201d as a data quality signal, not a real channel.<\/p>\n\n\n\n

                                  6) Can Latest Source work for offline campaigns?<\/h3>\n\n\n\n

                                  Yes, if offline campaigns use trackable mechanisms like QR codes, short memorable landing paths, promo codes, or call tracking. Then Latest Source<\/strong> can be captured and used in Direct & Retention Marketing<\/strong> follow-ups.<\/p>\n\n\n\n

                                  7) Is Latest Source enough for attribution decisions?<\/h3>\n\n\n\n

                                  It\u2019s useful, but not sufficient alone. Use Latest Source<\/strong> for operational decisions in CRM Marketing<\/strong>, and pair it with other approaches (first source, multi-touch analysis, and testing) for budgeting and strategic attribution.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  In **Direct & Retention Marketing**, every email, SMS, push notification, retargeting ad, and sales touchpoint is an opportunity to move a customer forward. But to act intelligently, teams need to know what most recently influenced a person\u2019s behavior. **Latest Source** is the concept that captures that \u201cmost recent known origin\u201d of a contact\u2019s engagement or conversion\u2014typically at the moment they entered a funnel stage, submitted a form, or returned to buy again.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1893],"tags":[],"class_list":["post-7726","post","type-post","status-publish","format-standard","hentry","category-crm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7726"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7726\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}