{"id":7714,"date":"2026-03-24T23:37:20","date_gmt":"2026-03-24T23:37:20","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/expansion-journey\/"},"modified":"2026-03-24T23:37:20","modified_gmt":"2026-03-24T23:37:20","slug":"expansion-journey","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/expansion-journey\/","title":{"rendered":"Expansion Journey: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRM Marketing"},"content":{"rendered":"\n

An Expansion Journey<\/strong> is the structured set of customer experiences, messages, and interventions designed to grow value after<\/em> the initial purchase\u2014through upgrades, add-ons, cross-sells, increased usage, renewals, and advocacy. In Direct & Retention Marketing<\/strong>, it\u2019s the playbook for turning satisfied customers into higher-lifetime-value customers without relying on constant new acquisition. In CRM Marketing<\/strong>, it becomes an orchestrated, data-driven program that uses customer behavior, profile data, and lifecycle signals to deliver the right expansion message at the right time.<\/p>\n\n\n\n

The reason the Expansion Journey<\/strong> matters now is simple: acquisition costs fluctuate, attention is fragmented, and customers expect personalized experiences across email, SMS, in-app, and support. Teams that master expansion build more resilient growth because they improve revenue efficiency, deepen product adoption, and reduce churn risk\u2014while keeping the customer experience relevant instead of pushy.<\/p>\n\n\n\n

What Is Expansion Journey?<\/h2>\n\n\n\n

At a beginner level, an Expansion Journey<\/strong> is a post-purchase lifecycle journey that encourages customers to get more value from what they already bought\u2014and to purchase more when it genuinely fits their needs. It\u2019s not a single campaign; it\u2019s a coordinated series of interactions that might include education, usage nudges, milestone celebrations, feature discovery, plan comparisons, and targeted offers.<\/p>\n\n\n\n

The core concept is that expansion should feel like progress, not pressure. A good Expansion Journey<\/strong> aligns three things:<\/p>\n\n\n\n

    \n
  • Customer outcomes<\/strong> (what they\u2019re trying to achieve)<\/li>\n
  • Product value moments<\/strong> (where the product proves its worth)<\/li>\n
  • Commercial opportunities<\/strong> (where an upgrade, add-on, or higher usage makes sense)<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, this is where you increase average revenue per account, improve net revenue retention, and create a stable base for predictable growth. In Direct & Retention Marketing<\/strong>, the Expansion Journey<\/strong> sits alongside onboarding, retention, win-back, and referral programs. Within CRM Marketing<\/strong>, it\u2019s implemented through segmentation, automation, and personalization using first-party data.<\/p>\n\n\n\n

    Why Expansion Journey Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    In Direct & Retention Marketing<\/strong>, the Expansion Journey<\/strong> is one of the highest-leverage growth levers because it monetizes an audience you already earned. Customers already understand your brand and have lower friction to buy again\u2014if the offer matches their needs and timing.<\/p>\n\n\n\n

    Key strategic advantages include:<\/p>\n\n\n\n

      \n
    • Revenue efficiency:<\/strong> Expanding existing customers often requires less spend than acquiring new ones, improving payback periods and marketing efficiency.<\/li>\n
    • Better customer experience:<\/strong> Expansion messaging can be educational and helpful (feature discovery, best practices, templates), not just promotional.<\/li>\n
    • Stronger competitive moat:<\/strong> High adoption and multi-product attachment increase switching costs and reduce churn risk.<\/li>\n
    • Cross-functional alignment:<\/strong> A clear Expansion Journey<\/strong> coordinates marketing, sales, customer success, and product teams around shared growth goals.<\/li>\n<\/ul>\n\n\n\n

      In practice, CRM Marketing<\/strong> teams operationalize this by turning lifecycle strategy into measurable customer programs that scale across segments.<\/p>\n\n\n\n

      How Expansion Journey Works<\/h2>\n\n\n\n

      An Expansion Journey<\/strong> is conceptual, but it becomes practical when you treat it like an operating system for post-purchase growth. A common workflow looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Inputs and triggers<\/strong>\n You start with signals that indicate expansion potential, such as:\n – Product usage hitting a limit (seats, events, storage, credits)\n – Feature interest (viewing premium features, comparing plans)\n – Milestones (successful onboarding, first \u201caha\u201d moment, renewal window)\n – Account changes (new team members, funding, hiring, seasonality)<\/p>\n<\/li>\n

      2. \n

        Analysis and decisioning<\/strong>\n In CRM Marketing<\/strong>, you translate those signals into eligibility and prioritization:\n – Is this customer ready for an upgrade or do they need enablement first?\n – Which offer type fits: upsell, cross-sell, add-on, annual plan, bundle?\n – What channel and message should be used based on preferences and consent?<\/p>\n<\/li>\n

      3. \n

        Execution across channels<\/strong>\nDirect & Retention Marketing<\/strong> execution often spans:\n – Email and in-app messaging for education and feature discovery\n – SMS for time-sensitive reminders (where appropriate)\n – Paid retargeting for high-intent upgrade audiences\n – Sales or customer success handoffs for complex expansions<\/p>\n<\/li>\n

      4. \n

        Outcomes and learning loop<\/strong>\n You measure expansion conversion, incremental revenue, and downstream retention impact, then refine segmentation, timing, and creative. A mature Expansion Journey<\/strong> is iterative: it learns from what customers actually do, not what you hope they\u2019ll do.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Expansion Journey<\/h2>\n\n\n\n

        A high-performing Expansion Journey<\/strong> combines strategy, data, and operations:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Customer profile data (plan, industry, company size, tenure)<\/li>\n
        • Behavioral data (feature adoption, frequency, depth of usage)<\/li>\n
        • Transaction data (billing history, renewals, add-ons, refunds)<\/li>\n
        • Support and satisfaction signals (tickets, CSAT\/NPS, resolution times)<\/li>\n<\/ul>\n\n\n\n

          Systems and processes<\/h3>\n\n\n\n
            \n
          • Lifecycle mapping (what happens from activation to renewal to expansion)<\/li>\n
          • Segmentation and eligibility rules (who should see what and when)<\/li>\n
          • Content and offer library (education assets, use cases, plan comparisons)<\/li>\n
          • Experimentation process (A\/B tests, holdouts, incremental lift)<\/li>\n<\/ul>\n\n\n\n

            Governance and responsibilities<\/h3>\n\n\n\n
              \n
            • Clear ownership across CRM Marketing<\/strong>, product marketing, customer success, and analytics<\/li>\n
            • Guardrails to avoid over-messaging, conflicting offers, or poor timing<\/li>\n
            • Documentation of triggers, audiences, and escalation paths for high-value accounts<\/li>\n<\/ul>\n\n\n\n

              In Direct & Retention Marketing<\/strong>, operational excellence matters because small mistakes (wrong timing, wrong segment) can erode trust quickly.<\/p>\n\n\n\n

              Types of Expansion Journey<\/h2>\n\n\n\n

              \u201cTypes\u201d aren\u2019t always formalized, but in practice the Expansion Journey<\/strong> varies by business model and motion:<\/p>\n\n\n\n

              By commercial motion<\/h3>\n\n\n\n
                \n
              • Product-led expansion:<\/strong> In-app prompts and self-serve upgrades triggered by usage, limits, or feature interest.<\/li>\n
              • Sales-led expansion:<\/strong> Marketing and success teams warm the account; sales closes multi-seat or annual upgrades.<\/li>\n
              • Hybrid expansion:<\/strong> Self-serve for smaller upgrades, assisted for bigger contracts or procurement-heavy accounts.<\/li>\n<\/ul>\n\n\n\n

                By offer pattern<\/h3>\n\n\n\n
                  \n
                • Upsell journey:<\/strong> Move from basic to premium plan, or monthly to annual.<\/li>\n
                • Cross-sell journey:<\/strong> Add a second product\/module that complements the first.<\/li>\n
                • Add-on journey:<\/strong> Introduce paid add-ons (extra seats, storage, integrations).<\/li>\n
                • Usage-based expansion journey:<\/strong> Help customers grow usage and then monetize increased consumption responsibly.<\/li>\n<\/ul>\n\n\n\n

                  By lifecycle context<\/h3>\n\n\n\n
                    \n
                  • Early-tenure expansion (after activation, when value is clear)<\/li>\n
                  • Mid-lifecycle expansion (when adoption broadens across teams)<\/li>\n
                  • Renewal-linked expansion (increase commitment during renewal cycles)<\/li>\n<\/ul>\n\n\n\n

                    Each approach still belongs to Direct & Retention Marketing<\/strong>, but the timing, channel mix, and handoffs differ.<\/p>\n\n\n\n

                    Real-World Examples of Expansion Journey<\/h2>\n\n\n\n

                    Example 1: SaaS seat expansion triggered by adoption<\/h3>\n\n\n\n

                    A collaboration tool notices an account invited 8 users and is approaching a 10-seat limit. The Expansion Journey<\/strong> starts with an in-app tip about team governance features, followed by an email showing how admins can manage roles at scale. If the account hits 10 seats, a contextual upgrade prompt appears with a \u201ctalk to sales\u201d option for larger teams. This uses CRM Marketing<\/strong> segmentation (role = admin, usage = high) and aligns with Direct & Retention Marketing<\/strong> by focusing on value-first messaging.<\/p>\n\n\n\n

                    Example 2: Ecommerce post-purchase cross-sell based on replenishment timing<\/h3>\n\n\n\n

                    A skincare brand uses purchase history to estimate replenishment windows. The Expansion Journey<\/strong> sends education content first (\u201chow to use product A with product B\u201d), then a replenishment reminder, then a bundle offer that increases average order value. The journey suppresses discounts for customers who consistently reorder at full price. This is CRM Marketing<\/strong> applied to maximize margin while improving relevance in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                    Example 3: Subscription upgrade via milestone and outcomes<\/h3>\n\n\n\n

                    A learning platform tracks when a user completes a course path and earns a certificate. The Expansion Journey<\/strong> congratulates the learner, recommends the next specialization, and offers an annual plan with employer reimbursement resources. For teams, the platform triggers a separate journey when multiple learners from the same domain sign up\u2014moving toward a business plan. This blends behavioral signals with lifecycle messaging common in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                    Benefits of Using Expansion Journey<\/h2>\n\n\n\n

                    A well-designed Expansion Journey<\/strong> delivers benefits beyond \u201cmore revenue\u201d:<\/p>\n\n\n\n

                      \n
                    • Higher net revenue retention:<\/strong> Expansion offsets churn and stabilizes growth.<\/li>\n
                    • Improved LTV and profitability:<\/strong> More value per customer can reduce reliance on paid acquisition.<\/li>\n
                    • Better adoption and outcomes:<\/strong> Education and enablement reduce friction and support load.<\/li>\n
                    • More personalized customer experience:<\/strong> Customers see offers that match usage and intent, not generic blasts.<\/li>\n
                    • Operational efficiency:<\/strong> Automated, rules-based journeys free teams to focus on strategy and creative.<\/li>\n<\/ul>\n\n\n\n

                      In CRM Marketing<\/strong>, these gains come from systematic targeting, controlled testing, and consistent measurement.<\/p>\n\n\n\n

                      Challenges of Expansion Journey<\/h2>\n\n\n\n

                      An Expansion Journey<\/strong> can backfire if it\u2019s built without strong data and customer empathy:<\/p>\n\n\n\n

                        \n
                      • Data gaps and identity issues:<\/strong> Incomplete event tracking or mismatched identities lead to wrong triggers.<\/li>\n
                      • Timing and relevance mistakes:<\/strong> Asking for an upgrade before customers reach value increases churn risk.<\/li>\n
                      • Channel fatigue:<\/strong> Too many messages across email, in-app, and SMS can reduce trust and engagement.<\/li>\n
                      • Attribution complexity:<\/strong> Expansion often involves multiple touches (product, success, marketing), making incremental impact hard to prove.<\/li>\n
                      • Governance challenges:<\/strong> Conflicting offers between teams can create a messy experience and margin leakage.<\/li>\n<\/ul>\n\n\n\n

                        These issues are common in Direct & Retention Marketing<\/strong>, where small misalignments can have outsized customer impact.<\/p>\n\n\n\n

                        Best Practices for Expansion Journey<\/h2>\n\n\n\n

                        Use these practices to make your Expansion Journey<\/strong> both effective and customer-friendly:<\/p>\n\n\n\n

                          \n
                        1. \n

                          Anchor on customer outcomes, not features<\/strong>\n Build messaging around what customers achieve (time saved, revenue gained, risk reduced), then connect that to the upgrade.<\/p>\n<\/li>\n

                        2. \n

                          Define readiness signals<\/strong>\n Separate \u201cinterest\u201d (clicked pricing) from \u201creadiness\u201d (reached a usage milestone and successful outcomes). In CRM Marketing<\/strong>, codify readiness as rules and scores.<\/p>\n<\/li>\n

                        3. \n

                          Use progressive enablement<\/strong>\n Teach first, sell second. Feature guides, templates, and playbooks often increase expansion conversion more sustainably than discounts.<\/p>\n<\/li>\n

                        4. \n

                          Design escalation paths<\/strong>\n For high-value accounts, trigger a customer success or sales task when intent is strong (e.g., repeated plan comparisons).<\/p>\n<\/li>\n

                        5. \n

                          Test with holdouts and measure incrementality<\/strong>\n Don\u2019t just track conversion rates\u2014measure incremental uplift versus a control group, especially in Direct & Retention Marketing<\/strong> where customers may upgrade anyway.<\/p>\n<\/li>\n

                        6. \n

                          Protect the customer experience<\/strong>\n Add frequency caps, suppressions after purchase, and \u201ccooldown\u201d windows after support issues or downgrades.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                          Tools Used for Expansion Journey<\/h2>\n\n\n\n

                          You don\u2019t need a specific vendor to run an Expansion Journey<\/strong>, but you do need the right tool categories:<\/p>\n\n\n\n

                            \n
                          • CRM systems:<\/strong> Store customer attributes, lifecycle stages, and communication preferences central to CRM Marketing<\/strong>.<\/li>\n
                          • Marketing automation \/ journey orchestration:<\/strong> Build multi-step email, SMS, and push programs with triggers and branching.<\/li>\n
                          • Product analytics:<\/strong> Track feature adoption, activation milestones, and paywall interactions that drive expansion triggers.<\/li>\n
                          • Customer data platforms (CDP) or event pipelines:<\/strong> Unify identities and events to make triggers reliable across channels.<\/li>\n
                          • Experimentation tools:<\/strong> A\/B tests and holdouts for in-app prompts, email variants, and offer strategies.<\/li>\n
                          • Reporting dashboards \/ BI:<\/strong> Cohort analysis for adoption-to-expansion paths, revenue attribution, and retention impact.<\/li>\n
                          • Customer success systems (where relevant):<\/strong> Health scores, renewal timelines, and playbooks that coordinate assisted expansion.<\/li>\n<\/ul>\n\n\n\n

                            In Direct & Retention Marketing<\/strong>, tooling matters less than clean data definitions and disciplined execution\u2014but tools make scale possible.<\/p>\n\n\n\n

                            Metrics Related to Expansion Journey<\/h2>\n\n\n\n

                            To evaluate an Expansion Journey<\/strong>, track metrics that connect customer behavior to revenue outcomes:<\/p>\n\n\n\n

                            Core revenue metrics<\/h3>\n\n\n\n
                              \n
                            • Net Revenue Retention (NRR)<\/li>\n
                            • Gross Revenue Retention (GRR)<\/li>\n
                            • Expansion revenue (monthly\/quarterly), expansion MRR\/ARR<\/li>\n
                            • Average revenue per account (ARPA) and average order value (AOV)<\/li>\n
                            • Lifetime value (LTV) and LTV growth by cohort<\/li>\n<\/ul>\n\n\n\n

                              Journey and conversion metrics<\/h3>\n\n\n\n
                                \n
                              • Upgrade conversion rate by trigger (usage limit, milestone, renewal window)<\/li>\n
                              • Time-to-expansion (days from activation to first upgrade)<\/li>\n
                              • Funnel metrics: impressions \u2192 clicks \u2192 trial of premium feature \u2192 purchase<\/li>\n<\/ul>\n\n\n\n

                                Product and experience metrics<\/h3>\n\n\n\n
                                  \n
                                • Feature adoption rate (especially premium features)<\/li>\n
                                • Engagement depth (active days, key events per user)<\/li>\n
                                • Support volume and resolution time around upgrade periods<\/li>\n
                                • Churn and downgrade rates post-expansion (quality check)<\/li>\n<\/ul>\n\n\n\n

                                  These metrics help CRM Marketing<\/strong> teams prove that Direct & Retention Marketing<\/strong> efforts are driving incremental, durable growth.<\/p>\n\n\n\n

                                  Future Trends of Expansion Journey<\/h2>\n\n\n\n

                                  The Expansion Journey<\/strong> is evolving as data, automation, and privacy expectations change:<\/p>\n\n\n\n

                                    \n
                                  • AI-driven decisioning:<\/strong> More teams will use predictive models for \u201cnext best action,\u201d forecasting expansion likelihood and recommending offers based on outcomes, not just clicks.<\/li>\n
                                  • Personalization beyond first name:<\/strong> Dynamic content will reflect role, maturity, use case, and usage context\u2014especially in multi-user products.<\/li>\n
                                  • Privacy-forward measurement:<\/strong> First-party data strategies, consent management, and modeled measurement will shape how Direct & Retention Marketing<\/strong> proves impact.<\/li>\n
                                  • In-product as a primary channel:<\/strong> In-app journeys will become more sophisticated, coordinating tightly with CRM Marketing<\/strong> messaging to avoid duplication.<\/li>\n
                                  • Lifecycle experimentation culture:<\/strong> Holdouts, incremental lift, and cohort-based evaluation will become standard for expansion, not just acquisition.<\/li>\n<\/ul>\n\n\n\n

                                    Expansion Journey vs Related Terms<\/h2>\n\n\n\n

                                    Expansion Journey vs Customer Journey<\/h3>\n\n\n\n

                                    The customer journey includes every stage from awareness to advocacy. The Expansion Journey<\/strong> is specifically focused on post-purchase growth and increasing value within the relationship.<\/p>\n\n\n\n

                                    Expansion Journey vs Retention Journey<\/h3>\n\n\n\n

                                    Retention journeys aim to keep customers from churning by reinforcing value and engagement. The Expansion Journey<\/strong> may improve retention, but its primary goal is increased revenue or adoption scope (upgrades, add-ons, higher usage).<\/p>\n\n\n\n

                                    Expansion Journey vs Onboarding Journey<\/h3>\n\n\n\n

                                    Onboarding helps customers reach initial value quickly. The Expansion Journey<\/strong> typically begins after onboarding milestones are achieved, using adoption signals to introduce broader value and relevant paid options.<\/p>\n\n\n\n

                                    These distinctions help teams in Direct & Retention Marketing<\/strong> design the right message for the right lifecycle moment, while CRM Marketing<\/strong> ensures execution is consistent.<\/p>\n\n\n\n

                                    Who Should Learn Expansion Journey<\/h2>\n\n\n\n
                                      \n
                                    • Marketers:<\/strong> Build lifecycle programs that grow revenue without sacrificing experience.<\/li>\n
                                    • Analysts:<\/strong> Define expansion funnels, validate incrementality, and improve forecasting.<\/li>\n
                                    • Agencies:<\/strong> Offer higher-value retention and lifecycle services beyond acquisition media.<\/li>\n
                                    • Business owners and founders:<\/strong> Understand growth levers that improve unit economics and cash flow.<\/li>\n
                                    • Developers and product teams:<\/strong> Instrument events, enable in-app messaging, and support reliable triggers for CRM Marketing<\/strong> automation.<\/li>\n<\/ul>\n\n\n\n

                                      If you work anywhere near Direct & Retention Marketing<\/strong>, knowing how an Expansion Journey<\/strong> functions is foundational to sustainable growth.<\/p>\n\n\n\n

                                      Summary of Expansion Journey<\/h2>\n\n\n\n

                                      An Expansion Journey<\/strong> is the strategic, measurable approach to growing customer value after purchase through upgrades, cross-sells, add-ons, and deeper adoption. It matters because it improves revenue efficiency, strengthens retention, and creates more predictable growth. In Direct & Retention Marketing<\/strong>, it\u2019s the framework for post-purchase communication and value reinforcement. In CRM Marketing<\/strong>, it becomes a data-driven system of segmentation, triggers, orchestration, and measurement that scales expansion responsibly.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      What is an Expansion Journey in simple terms?<\/h3>\n\n\n\n

                                      An Expansion Journey<\/strong> is a set of post-purchase messages and experiences designed to help customers get more value\u2014and buy more when it fits\u2014through upgrades, add-ons, or broader adoption.<\/p>\n\n\n\n

                                      When should an Expansion Journey start?<\/h3>\n\n\n\n

                                      It should start after customers reach early value milestones (activation, first success). Starting too early can feel salesy and may reduce trust.<\/p>\n\n\n\n

                                      How does CRM Marketing support expansion without being spammy?<\/h3>\n\n\n\n

                                      CRM Marketing<\/strong> supports expansion by using consented first-party data, clear segmentation, frequency caps, and triggers tied to genuine customer intent (usage, milestones, plan comparisons).<\/p>\n\n\n\n

                                      What channels work best for Expansion Journey programs?<\/h3>\n\n\n\n

                                      Email and in-app messaging are common foundations. SMS can work for time-sensitive, permission-based reminders. Assisted channels (sales\/customer success) are best for complex expansions.<\/p>\n\n\n\n

                                      How do you measure whether an Expansion Journey is truly working?<\/h3>\n\n\n\n

                                      Use holdout tests or controlled experiments where possible. Track incremental expansion revenue, changes in NRR\/GRR, and post-upgrade retention and support signals.<\/p>\n\n\n\n

                                      What\u2019s the biggest mistake teams make in Direct & Retention Marketing expansion?<\/h3>\n\n\n\n

                                      Pushing upgrades before customers experience value. In Direct & Retention Marketing<\/strong>, relevance and timing matter more than aggressive promotion.<\/p>\n\n\n\n

                                      Can small businesses run an Expansion Journey without a large tech stack?<\/h3>\n\n\n\n

                                      Yes. Start with a simple lifecycle map, basic segmentation in your CRM, and a few trigger-based emails. Add product analytics and experimentation as your program matures.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      An **Expansion Journey** is the structured set of customer experiences, messages, and interventions designed to grow value *after* the initial purchase\u2014through upgrades, add-ons, cross-sells, increased usage, renewals, and advocacy. In **Direct & Retention Marketing**, it\u2019s the playbook for turning satisfied customers into higher-lifetime-value customers without relying on constant new acquisition. In **CRM Marketing**, it becomes an orchestrated, data-driven program that uses customer behavior, profile data, and lifecycle signals to deliver the right expansion message at the right time.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1893],"tags":[],"class_list":["post-7714","post","type-post","status-publish","format-standard","hentry","category-crm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7714"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7714\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}