{"id":7707,"date":"2026-03-24T23:22:31","date_gmt":"2026-03-24T23:22:31","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/delay-step\/"},"modified":"2026-03-24T23:22:31","modified_gmt":"2026-03-24T23:22:31","slug":"delay-step","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/delay-step\/","title":{"rendered":"Delay Step: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRM Marketing"},"content":{"rendered":"\n

Delay Step is one of the most important (and often underestimated) building blocks in modern lifecycle automation. In Direct & Retention Marketing<\/strong>, a Delay Step is the intentional \u201cwait\u201d placed between actions in a customer journey\u2014such as waiting 2 hours after signup before sending a welcome email, or waiting until the next business day before handing a lead to sales. In CRM Marketing<\/strong>, it\u2019s the mechanism that controls timing so messages feel relevant instead of rushed, repetitive, or poorly sequenced.<\/p>\n\n\n\n

Why does this matter now? Customers receive more automated messages across more channels than ever. A well-designed Delay Step helps you balance speed with relevance, protect deliverability, respect customer attention, and coordinate experiences across email, SMS, push, in-app, and even direct mail\u2014making it a core capability for effective Direct & Retention Marketing<\/strong> strategy.<\/p>\n\n\n\n

What Is Delay Step?<\/h2>\n\n\n\n

A Delay Step<\/strong> is a workflow step in a marketing or CRM journey that pauses progression for a defined period of time or until a timing rule is satisfied, before the next action executes.<\/p>\n\n\n\n

At a conceptual level, Delay Step answers: \u201cWhen should the next thing happen?\u201d It is not the message itself; it\u2019s the timing logic that sits between messages, decisions, or channel actions.<\/p>\n\n\n\n

From a business perspective, Delay Step helps you:\n– Avoid overwhelming new subscribers or buyers\n– Create natural pacing that matches customer intent\n– Align outreach with operating hours, inventory updates, or service availability\n– Improve conversion by reaching people when they are more likely to engage<\/p>\n\n\n\n

In Direct & Retention Marketing<\/strong>, Delay Step is what turns a list of tactics into a coordinated sequence. In CRM Marketing<\/strong>, it\u2019s how you operationalize lifecycle timing\u2014onboarding, nurturing, renewal reminders, win-backs, and post-purchase education\u2014without relying on manual scheduling.<\/p>\n\n\n\n

Why Delay Step Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

Timing is a competitive advantage. Two brands can send the same offer; the one that sends it at the right time usually wins. A Delay Step supports Direct & Retention Marketing<\/strong> by making journeys feel intentional and \u201chuman,\u201d even when automated.<\/p>\n\n\n\n

Key ways Delay Step creates business value:\n– Higher engagement and conversion<\/strong>: Proper spacing reduces fatigue and improves the chance each touchpoint is noticed.\n– Better lifecycle coordination<\/strong>: You can synchronize email with SMS, push notifications, and in-app prompts rather than stacking them.\n– Reduced churn and unsubscribes<\/strong>: Over-messaging is a common reason customers opt out; Delay Step enables pacing and restraint.\n– Operational reliability<\/strong>: In CRM Marketing<\/strong>, timing controls help avoid contacting customers before data settles (e.g., payment confirmation, shipment events).\n– Improved experimentation<\/strong>: You can A\/B test timing windows (e.g., 1 day vs 3 days) as a measurable lever, not a guess.<\/p>\n\n\n\n

In mature Direct & Retention Marketing<\/strong> programs, Delay Step becomes part of the brand experience\u2014how fast you respond, how often you follow up, and how respectfully you communicate.<\/p>\n\n\n\n

How Delay Step Works<\/h2>\n\n\n\n

A Delay Step is usually implemented inside a journey builder or automation flow. In practice, it works like a timing gate between steps:<\/p>\n\n\n\n

    \n
  1. \n

    Input or trigger<\/strong>\n A customer enters a journey due to an event or condition: signup, purchase, trial start, cart abandonment, inactivity, or a CRM status change.<\/p>\n<\/li>\n

  2. \n

    Processing (timing rules)<\/strong>\n The system evaluates the Delay Step configuration, such as:\n – Wait a fixed duration (e.g., 4 hours)\n – Wait until a specific date\/time (e.g., renewal date minus 7 days)\n – Wait until a business window (e.g., weekdays 9\u20135, customer\u2019s local time)\n – Wait until a condition is met (e.g., \u201cuntil order is delivered,\u201d with a maximum wait cap)<\/p>\n<\/li>\n

  3. \n

    Execution or application<\/strong>\n Once the waiting period ends (and any conditions still pass), the workflow advances to the next action: send an email, score a lead, create a task, update a segment, or route to a channel.<\/p>\n<\/li>\n

  4. \n

    Output or outcome<\/strong>\n The result is controlled pacing and better sequence integrity\u2014messages go out when intended, and customers receive steps in a coherent order.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    In CRM Marketing<\/strong>, this \u201cgating\u201d is critical because customer data changes constantly. A Delay Step often prevents actions from firing before the system has the right context.<\/p>\n\n\n\n

    Key Components of Delay Step<\/h2>\n\n\n\n

    A high-quality Delay Step configuration depends on more than a timer. The most important components include:<\/p>\n\n\n\n

      \n
    • Timing logic<\/strong>: Fixed delays, calendar-based waits, time-zone handling, quiet hours, and business-day rules.<\/li>\n
    • Entry criteria and triggers<\/strong>: The event that starts the journey and the customer attributes that qualify them.<\/li>\n
    • Exit criteria and re-checks<\/strong>: Rules that confirm the person still qualifies after the delay (e.g., stop the sequence if they already purchased).<\/li>\n
    • Channel coordination rules<\/strong>: Guardrails that prevent overlapping sends across email\/SMS\/push.<\/li>\n
    • Frequency management<\/strong>: Caps or prioritization so Delay Step doesn\u2019t accidentally create a pile-up of messages.<\/li>\n
    • Data inputs<\/strong>: Purchase timestamps, last activity time, lead status, consent flags, lifecycle stage, predicted churn risk.<\/li>\n
    • Governance and ownership<\/strong>: Who can change delays, how changes are approved, and what QA steps are required\u2014especially in regulated industries.<\/li>\n
    • Observability<\/strong>: Logs, journey analytics, and error handling so teams can see where customers are waiting and why.<\/li>\n<\/ul>\n\n\n\n

      In Direct & Retention Marketing<\/strong>, these components protect customer experience. In CRM Marketing<\/strong>, they protect data integrity and process discipline.<\/p>\n\n\n\n

      Types of Delay Step<\/h2>\n\n\n\n

      Delay Step isn\u2019t always labeled the same way across systems, but these are the most practical distinctions:<\/p>\n\n\n\n

      Fixed (relative) delay<\/h3>\n\n\n\n

      Wait a set amount of time after the previous step (e.g., \u201cwait 1 day\u201d). This is common for onboarding sequences and educational drips in Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

      Scheduled (absolute) delay<\/h3>\n\n\n\n

      Wait until a specific time or date (e.g., \u201csend on the 1st of the month at 10:00\u201d). Useful for billing reminders, monthly statements, or coordinated releases in CRM Marketing<\/strong>.<\/p>\n\n\n\n

      Calendar-aware delay<\/h3>\n\n\n\n

      Wait until the next business day, exclude weekends, honor quiet hours, or follow regional calendars. This is especially valuable for B2B and for support-led workflows.<\/p>\n\n\n\n

      Conditional delay (wait-until)<\/h3>\n\n\n\n

      Wait until a condition is true (e.g., \u201cuntil package delivered\u201d), often with a timeout (e.g., \u201cwait up to 7 days, then proceed\u201d). This is powerful for event-driven Direct & Retention Marketing<\/strong> that depends on operational events.<\/p>\n\n\n\n

      Dynamic or personalized delay<\/h3>\n\n\n\n

      The delay length is determined by customer data (e.g., engagement level, predicted send-time, time zone, lifecycle stage). This approach is increasingly common as CRM Marketing<\/strong> becomes more predictive.<\/p>\n\n\n\n

      Real-World Examples of Delay Step<\/h2>\n\n\n\n

      1) E-commerce post-purchase education (reduce returns)<\/h3>\n\n\n\n

      A customer buys a complex product. The journey sends a receipt immediately, then uses a Delay Step<\/strong> of 24 hours before sending setup tips. Another Delay Step waits 5 days before sending \u201chow to get the most from your product,\u201d and a final Delay Step waits 14 days before requesting a review\u2014only if no return was initiated.\nThis improves customer experience in Direct & Retention Marketing<\/strong> by pacing communications around real usage, while CRM Marketing<\/strong> logic prevents review asks from going to unhappy customers.<\/p>\n\n\n\n

      2) SaaS trial nurture with behavior-based timing<\/h3>\n\n\n\n

      A user starts a free trial. After signup, a Delay Step waits 2 hours (to avoid sending while they\u2019re actively exploring), then sends a \u201cnext best action\u201d email. A conditional Delay Step waits until the user either completes onboarding or reaches day 3\u2014whichever comes first\u2014then branches into different content.\nThis makes Direct & Retention Marketing<\/strong> more relevant and helps CRM Marketing<\/strong> align messages with product telemetry.<\/p>\n\n\n\n

      3) Subscription win-back that respects channel fatigue<\/h3>\n\n\n\n

      A subscriber cancels. The workflow uses a Delay Step of 7 days before sending a feedback request, then a Delay Step of 21 days before offering a targeted incentive\u2014only if they haven\u2019t reactivated and only if they are opted in. A quiet-hours Delay Step ensures SMS never sends at night.\nThis reduces opt-outs, protects brand trust, and keeps CRM Marketing<\/strong> compliant with consent.<\/p>\n\n\n\n

      Benefits of Using Delay Step<\/h2>\n\n\n\n

      When implemented well, Delay Step delivers measurable improvements:<\/p>\n\n\n\n

        \n
      • Better conversion rates<\/strong>: Timing affects opens, clicks, and downstream purchase behavior.<\/li>\n
      • Lower messaging costs<\/strong>: Fewer unnecessary sends when Delay Step includes re-check logic (e.g., stop if already converted).<\/li>\n
      • Improved deliverability<\/strong>: Reduced complaint rates and list fatigue from over-messaging\u2014critical in Direct & Retention Marketing<\/strong>.<\/li>\n
      • Higher customer satisfaction<\/strong>: Customers experience a coherent sequence instead of immediate back-to-back pings.<\/li>\n
      • More efficient operations<\/strong>: In CRM Marketing<\/strong>, Delay Step reduces manual scheduling and prevents premature outreach before data is finalized.<\/li>\n
      • Stronger journey analytics<\/strong>: Timing becomes a controllable variable you can test and optimize, rather than a hidden assumption.<\/li>\n<\/ul>\n\n\n\n

        Challenges of Delay Step<\/h2>\n\n\n\n

        Delay Step is simple in concept but can introduce real risks if configured casually:<\/p>\n\n\n\n

          \n
        • Journey congestion<\/strong>: Too many delays can create long \u201cqueues\u201d where customers linger, making it harder to interpret performance.<\/li>\n
        • Stale context<\/strong>: A customer\u2019s situation can change during the delay (they buy, churn, or contact support). Without re-check rules, messages become irrelevant.<\/li>\n
        • Time-zone and calendar complexity<\/strong>: Global audiences require correct local-time sending and quiet hours, which can be tricky across channels.<\/li>\n
        • Cross-journey conflicts<\/strong>: A customer may be in multiple automations; delays can cause collisions where multiple messages send on the same day.<\/li>\n
        • Measurement ambiguity<\/strong>: When conversions happen during a delay, attribution can be unclear\u2014especially if other channels are active.<\/li>\n
        • Governance gaps<\/strong>: Teams may tweak delays without documenting why, leading to inconsistent customer experiences over time.<\/li>\n<\/ul>\n\n\n\n

          In Direct & Retention Marketing<\/strong>, these challenges show up as fatigue and unsubscribes. In CRM Marketing<\/strong>, they show up as misaligned lifecycle logic and noisy reporting.<\/p>\n\n\n\n

          Best Practices for Delay Step<\/h2>\n\n\n\n

          To use Delay Step effectively and safely, apply these practices:<\/p>\n\n\n\n

            \n
          • Design for intent, not a fixed schedule<\/strong>: Base delays on what the customer is trying to do (learn, compare, renew), not what\u2019s convenient internally.<\/li>\n
          • Add \u201cstill qualifies\u201d checks after the delay<\/strong>: Re-confirm key conditions (purchase status, lifecycle stage, consent) before sending the next action.<\/li>\n
          • Use time windows and quiet hours<\/strong>: Protect customer experience, especially for SMS and push in Direct & Retention Marketing<\/strong>.<\/li>\n
          • Keep a maximum wait cap for conditional delays<\/strong>: Prevent people from getting stuck indefinitely if an event never arrives.<\/li>\n
          • Coordinate across journeys<\/strong>: Use prioritization rules so high-urgency messages (e.g., security alerts) aren\u2019t delayed behind low-urgency nurture.<\/li>\n
          • Document timing rationale<\/strong>: In CRM Marketing<\/strong>, record why a Delay Step is 2 hours vs 2 days so future optimizations aren\u2019t guesswork.<\/li>\n
          • Test delays like any other lever<\/strong>: Experiment with different wait times and evaluate impact on conversion, churn, and customer sentiment.<\/li>\n
          • Monitor queue health<\/strong>: Track how many users are sitting in Delay Step at any time; spikes often indicate upstream tracking or data issues.<\/li>\n<\/ul>\n\n\n\n

            Tools Used for Delay Step<\/h2>\n\n\n\n

            Delay Step is usually configured inside workflow or journey tooling, but effective use relies on an ecosystem:<\/p>\n\n\n\n

              \n
            • Automation and journey orchestration tools<\/strong>: Where Delay Step is defined, branched, and executed across channels.<\/li>\n
            • CRM systems<\/strong>: Store lifecycle stage, sales status, customer attributes, and consent\u2014core inputs for CRM Marketing<\/strong> timing logic.<\/li>\n
            • Customer data platforms and event pipelines<\/strong>: Provide real-time behavioral events that conditional delays depend on (e.g., \u201cproduct activated\u201d).<\/li>\n
            • Analytics tools<\/strong>: Evaluate the impact of different delays on conversion and retention in Direct & Retention Marketing<\/strong>.<\/li>\n
            • Reporting dashboards \/ BI<\/strong>: Monitor funnel timing, cohort performance, and queue volumes.<\/li>\n
            • Experimentation frameworks<\/strong>: Support holdouts and timing tests so you can prove a Delay Step change improved outcomes.<\/li>\n
            • Data quality and QA processes<\/strong>: Validate timestamps, time zones, and event reliability to avoid incorrect waits.<\/li>\n<\/ul>\n\n\n\n

              The term \u201cDelay Step\u201d is workflow-centric, but its success depends on measurement and data consistency across the stack.<\/p>\n\n\n\n

              Metrics Related to Delay Step<\/h2>\n\n\n\n

              Because Delay Step directly affects pacing, the best metrics combine engagement, conversion, and timing:<\/p>\n\n\n\n

                \n
              • Time-to-convert \/ time-to-first-value<\/strong>: How quickly users reach key milestones after entering a journey.<\/li>\n
              • Step-to-step conversion rate<\/strong>: The percentage progressing from one action to the next after the delay.<\/li>\n
              • Engagement rates by send time<\/strong>: Opens\/clicks (email), tap-through (push), reply rate (SMS), measured by time window.<\/li>\n
              • Unsubscribe and complaint rates<\/strong>: Signals that pacing is too aggressive\u2014important for Direct & Retention Marketing<\/strong> health.<\/li>\n
              • Revenue per recipient \/ per message<\/strong>: Helps quantify whether longer or shorter delays generate more value.<\/li>\n
              • Churn and retention cohorts<\/strong>: Compare cohorts exposed to different Delay Step timings.<\/li>\n
              • Queue volume and dwell time<\/strong>: Operational metrics showing how many customers are \u201cwaiting\u201d and for how long.<\/li>\n
              • Suppression and conflict rate<\/strong>: How often the next step is blocked due to frequency caps, consent, or overlapping journeys\u2014useful in CRM Marketing<\/strong> governance.<\/li>\n<\/ul>\n\n\n\n

                Future Trends of Delay Step<\/h2>\n\n\n\n

                Delay Step is evolving from simple timers to intelligent orchestration:<\/p>\n\n\n\n

                  \n
                • AI-driven send-time optimization<\/strong>: Systems increasingly predict the best time window per individual, turning Delay Step into personalized pacing.<\/li>\n
                • Real-time journey decisions<\/strong>: As event streaming improves, conditional delays can respond instantly to customer actions rather than waiting for batch updates.<\/li>\n
                • Privacy-aware timing<\/strong>: With tighter consent rules and reduced third-party tracking, CRM Marketing<\/strong> will rely more on first-party events and preference centers to decide when to communicate.<\/li>\n
                • Cross-channel frequency intelligence<\/strong>: Direct & Retention Marketing<\/strong> programs will coordinate email, SMS, push, and in-app with unified caps and priority rules.<\/li>\n
                • More robust experimentation<\/strong>: Timing will be treated as a first-class test variable, not a fixed default in templates.<\/li>\n
                • Operational \u201cguardrails by design\u201d<\/strong>: Expect more automated checks for quiet hours, local time, and policy compliance as standard Delay Step features.<\/li>\n<\/ul>\n\n\n\n

                  Delay Step vs Related Terms<\/h2>\n\n\n\n

                  Delay Step vs Wait Step<\/h3>\n\n\n\n

                  These are often used interchangeably. \u201cWait step\u201d is a plain-language label; Delay Step<\/strong> is the common workflow concept. The key is whether it supports advanced rules like time windows and re-check conditions.<\/p>\n\n\n\n

                  Delay Step vs Scheduling<\/h3>\n\n\n\n

                  Scheduling typically refers to setting a specific send time for a campaign. Delay Step is journey logic: it controls the timing between steps after an entry event, which is central to Direct & Retention Marketing<\/strong> automation and CRM Marketing<\/strong> lifecycle flows.<\/p>\n\n\n\n

                  Delay Step vs Frequency Capping<\/h3>\n\n\n\n

                  Frequency capping limits how many messages a customer can receive in a period. Delay Step controls when<\/em> the next step runs. In practice, both should work together: Delay Step sets pacing, while frequency caps prevent cross-journey overload.<\/p>\n\n\n\n

                  Who Should Learn Delay Step<\/h2>\n\n\n\n
                    \n
                  • Marketers<\/strong>: To build journeys that convert without overwhelming customers, a core skill in Direct & Retention Marketing<\/strong>.<\/li>\n
                  • CRM and lifecycle specialists<\/strong>: Because Delay Step is fundamental to sequencing, compliance, and segmentation logic in CRM Marketing<\/strong>.<\/li>\n
                  • Analysts<\/strong>: To measure timing effects, build cohort analyses, and identify where delays help or harm conversion.<\/li>\n
                  • Agencies and consultants<\/strong>: To audit automation programs, fix pacing problems, and improve retention outcomes quickly.<\/li>\n
                  • Business owners and founders<\/strong>: To understand why \u201cmore messages\u201d isn\u2019t the same as \u201cbetter marketing,\u201d and how timing drives revenue and churn.<\/li>\n
                  • Developers and marketing ops<\/strong>: To implement reliable event triggers, time-zone correctness, and safe workflow execution.<\/li>\n<\/ul>\n\n\n\n

                    Summary of Delay Step<\/h2>\n\n\n\n

                    Delay Step<\/strong> is the timing control inside automation workflows that pauses a journey for a defined duration or until timing rules are met. It matters because timing shapes engagement, conversion, deliverability, and customer trust. In Direct & Retention Marketing<\/strong>, Delay Step enables respectful pacing and coordinated multi-step sequences. In CRM Marketing<\/strong>, it keeps lifecycle automation aligned with real customer status, consent, and operational events\u2014turning campaigns into reliable systems.<\/p>\n\n\n\n

                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                    1) What is a Delay Step and when should I use it?<\/h3>\n\n\n\n

                    A Delay Step is a \u201cwait\u201d between journey actions. Use it whenever sending immediately would be confusing, too aggressive, or operationally risky\u2014like spacing onboarding emails, waiting for a delivery event, or avoiding nighttime SMS.<\/p>\n\n\n\n

                    2) How long should a Delay Step be in lifecycle journeys?<\/h3>\n\n\n\n

                    There is no universal best length. Start with customer intent (how quickly they need help), then test timing (hours vs days) and measure impact on conversion, unsubscribes, and downstream retention.<\/p>\n\n\n\n

                    3) How does Delay Step improve CRM Marketing performance?<\/h3>\n\n\n\n

                    In CRM Marketing<\/strong>, Delay Step improves sequencing and relevance. It prevents premature messages, allows data to update, and creates natural spacing\u2014leading to better engagement and fewer mistakes like sending win-backs to customers who already returned.<\/p>\n\n\n\n

                    4) Can Delay Step be personalized for each customer?<\/h3>\n\n\n\n

                    Yes. Many programs use dynamic delays based on time zone, engagement patterns, lifecycle stage, or predicted best send time. The key is to keep rules understandable and measurable so optimization remains disciplined.<\/p>\n\n\n\n

                    5) What are common mistakes with Delay Step in Direct & Retention Marketing?<\/h3>\n\n\n\n

                    Common mistakes include stacking too many messages after the same delay, failing to re-check eligibility after waiting, ignoring time zones, and letting customers fall into multiple journeys that collide on the same day.<\/p>\n\n\n\n

                    6) How do I measure whether a Delay Step change worked?<\/h3>\n\n\n\n

                    Run a timing experiment (A\/B or holdout) and compare step-to-step conversion, revenue per recipient, unsubscribe\/complaint rates, and time-to-convert. Also monitor queue dwell time to ensure the journey remains healthy.<\/p>\n\n\n\n

                    7) Does Delay Step replace frequency caps and suppression rules?<\/h3>\n\n\n\n

                    No. Delay Step controls pacing within a journey, while frequency caps and suppression rules manage overall contact pressure across journeys and channels. The strongest Direct & Retention Marketing<\/strong> programs use all of them together.<\/p>\n","protected":false},"excerpt":{"rendered":"

                    Delay Step is one of the most important (and often underestimated) building blocks in modern lifecycle automation. In **Direct & Retention Marketing**, a Delay Step is the intentional \u201cwait\u201d placed between actions in a customer journey\u2014such as waiting 2 hours after signup before sending a welcome email, or waiting until the next business day before handing a lead to sales. In **CRM Marketing**, it\u2019s the mechanism that controls timing so messages feel relevant instead of rushed, repetitive, or poorly sequenced.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1893],"tags":[],"class_list":["post-7707","post","type-post","status-publish","format-standard","hentry","category-crm-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7707"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7707\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}