{"id":7601,"date":"2026-03-24T19:25:13","date_gmt":"2026-03-24T19:25:13","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/new-customer-bonus\/"},"modified":"2026-03-24T19:25:13","modified_gmt":"2026-03-24T19:25:13","slug":"new-customer-bonus","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/new-customer-bonus\/","title":{"rendered":"New Customer Bonus: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Affiliate Marketing"},"content":{"rendered":"\n

A New Customer Bonus<\/strong> is a targeted incentive designed to accelerate acquisition by rewarding a first-time buyer (and sometimes the partner who referred them) when a \u201cnew-to-brand\u201d purchase happens. In Direct & Retention Marketing<\/strong>, it sits at the intersection of performance growth and long-term customer value: you\u2019re not just chasing orders, you\u2019re paying extra to bring in the right<\/em> first-time customers who can be nurtured into repeat buyers.<\/p>\n\n\n\n

In Affiliate Marketing<\/strong>, a New Customer Bonus<\/strong> is especially powerful because it can be structured to align incentives across the brand and partners\u2014encouraging affiliates to prioritize incremental<\/em> customers rather than simply capturing demand that would have converted anyway. Done well, it improves acquisition efficiency while protecting margins and strengthening lifecycle performance.<\/p>\n\n\n\n

2) What Is New Customer Bonus?<\/h2>\n\n\n\n

A New Customer Bonus<\/strong> is an additional reward offered when a customer completes their first purchase with a brand. The \u201cbonus\u201d can be:<\/p>\n\n\n\n

    \n
  • Customer-facing<\/strong>, such as store credit, a first-order discount, free shipping, a gift-with-purchase, or loyalty points.<\/li>\n
  • Partner-facing<\/strong>, such as an extra commission (\u201cbounty\u201d) paid to affiliates for verified new customers.<\/li>\n
  • Hybrid<\/strong>, where the customer receives an offer and the affiliate receives an uplifted payout for driving incremental acquisition.<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: pay more for customer acquisition when the customer is new<\/strong>, because a new customer has potential future value beyond the first order.<\/p>\n\n\n\n

    From a business standpoint, a New Customer Bonus<\/strong> is a controlled investment to influence channel behavior and buyer decisions. In Direct & Retention Marketing<\/strong>, it supports both acquisition (direct response) and downstream retention (repeat purchase, subscription, loyalty) by shaping who enters your customer base. Inside Affiliate Marketing<\/strong>, it\u2019s often used to encourage partners to reach new audiences and to prioritize top-of-funnel content, rather than relying on last-click coupon capture.<\/p>\n\n\n\n

    3) Why New Customer Bonus Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

    A New Customer Bonus<\/strong> matters because acquisition is increasingly competitive, measurement is more complex, and brands must pay for growth more intentionally. In Direct & Retention Marketing<\/strong>, it creates a deliberate lever to manage trade-offs between volume and profitability.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

      \n
    • Improves acquisition mix<\/strong>: By paying more for new-to-file customers, you can shift budget away from repeat buyers who would have purchased anyway.<\/li>\n
    • Protects margin with rules<\/strong>: Proper caps and exclusions allow you to offer a meaningful incentive without eroding profitability on low-margin products.<\/li>\n
    • Strengthens lifecycle ROI<\/strong>: When paired with strong onboarding flows (email\/SMS, loyalty, post-purchase), the bonus can yield higher LTV and lower blended CAC.<\/li>\n
    • Creates competitive advantage<\/strong>: In crowded markets, a well-designed new-customer offer can be the difference between a hesitant first purchase and a bounce.<\/li>\n
    • Aligns partners to incrementality<\/strong>: In Affiliate Marketing<\/strong>, rewarding verified new customers reduces channel conflict and encourages affiliates to generate net-new demand.<\/li>\n<\/ul>\n\n\n\n

      4) How New Customer Bonus Works<\/h2>\n\n\n\n

      In practice, a New Customer Bonus<\/strong> works through a set of eligibility rules, tracking logic, and payout mechanics. A realistic workflow looks like this:<\/p>\n\n\n\n

      1) Input \/ Trigger<\/strong>\nA customer clicks an affiliate link, uses a partner coupon, or arrives via a direct campaign and completes a purchase. The system records identifiers (order ID, email hash, device\/session data, affiliate click ID).<\/p>\n\n\n\n

      2) Analysis \/ Processing<\/strong>\nYour stack determines whether the buyer is new<\/em> according to a defined policy (for example, \u201cno prior purchases in the last 24 months,\u201d or \u201cnot found in CRM purchase history\u201d). For Affiliate Marketing<\/strong>, the platform also validates attribution (which partner, which placement, which click).<\/p>\n\n\n\n

      3) Execution \/ Application<\/strong>\nIf eligible, the bonus is applied:\n– Customer reward is issued (discount applied at checkout, store credit created post-purchase, points deposited, gift added).\n– Affiliate reward is calculated (e.g., standard commission + incremental new customer uplift).<\/p>\n\n\n\n

      4) Output \/ Outcome<\/strong>\nThe business records outcomes and costs: incremental orders, bonus spend, net margin impact, and retention performance of bonused cohorts. In Direct & Retention Marketing<\/strong>, this outcome is only \u201cgood\u201d if the acquired customers retain at acceptable rates and the total economics work.<\/p>\n\n\n\n

      5) Key Components of New Customer Bonus<\/h2>\n\n\n\n

      A durable New Customer Bonus<\/strong> program depends on clear governance and strong data plumbing. The major components include:<\/p>\n\n\n\n

      Eligibility and policy design<\/h3>\n\n\n\n
        \n
      • Definition of \u201cnew customer\u201d (new-to-brand vs new-to-channel vs new-to-file)<\/li>\n
      • Lookback windows (e.g., 12\u201336 months)<\/li>\n
      • One-per-person\/household rules and edge cases (guest checkout, email aliases)<\/li>\n<\/ul>\n\n\n\n

        Offer and payout mechanics<\/h3>\n\n\n\n
          \n
        • Bonus type (cash, credit, discount, points, gift)<\/li>\n
        • Thresholds (minimum order value, eligible SKUs, first purchase only)<\/li>\n
        • Caps (max bonus per order, per customer, per affiliate per month)<\/li>\n<\/ul>\n\n\n\n

          Tracking and attribution<\/h3>\n\n\n\n
            \n
          • Affiliate click tracking and coupon attribution rules<\/li>\n
          • Server-side confirmation (order validation, status changes, returns)<\/li>\n
          • Consistent source-of-truth between affiliate platform, ecommerce system, and CRM<\/li>\n<\/ul>\n\n\n\n

            Measurement and optimization<\/h3>\n\n\n\n
              \n
            • Incrementality testing approach (holdouts, geo tests, partner cohorts)<\/li>\n
            • Cohort retention reporting (30\/60\/90-day repurchase)<\/li>\n
            • Fraud and abuse monitoring<\/li>\n<\/ul>\n\n\n\n

              Team responsibilities<\/h3>\n\n\n\n

              In Direct & Retention Marketing<\/strong>, ownership is often shared:\n– Growth\/performance: offer economics, partner strategy\n– CRM\/lifecycle: onboarding and retention flows\n– Analytics: measurement, incrementality, reporting\n– Finance\/legal: payout policy, compliance, tax implications (where relevant)<\/p>\n\n\n\n

              6) Types of New Customer Bonus<\/h2>\n\n\n\n

              \u201cTypes\u201d vary by industry, but the most useful distinctions are based on who receives the bonus<\/em> and how it\u2019s funded<\/em>.<\/p>\n\n\n\n

              Customer-facing New Customer Bonus<\/h3>\n\n\n\n
                \n
              • First-order percentage or fixed discount <\/li>\n
              • Free shipping on first order <\/li>\n
              • Store credit after first purchase (often reduces immediate margin hit) <\/li>\n
              • Bonus loyalty points for first purchase <\/li>\n
              • Gift-with-purchase for new customers<\/li>\n<\/ul>\n\n\n\n

                Affiliate-facing New Customer Bonus (bounty\/uplift)<\/h3>\n\n\n\n
                  \n
                • Higher CPA for verified new customers <\/li>\n
                • Commission multiplier for new-to-file conversions <\/li>\n
                • Tiered payouts based on volume or customer quality signals<\/li>\n<\/ul>\n\n\n\n

                  Hybrid structures<\/h3>\n\n\n\n

                  A brand can offer a first-order incentive while also paying affiliates more for incremental customers. This is common in Affiliate Marketing<\/strong> when you want both conversion lift and partner behavior change.<\/p>\n\n\n\n

                  Tiered or quality-based variants<\/h3>\n\n\n\n

                  Some teams adjust the New Customer Bonus<\/strong> based on:\n– AOV tiers (higher bonus for higher first-order value)\n– Product category (bonus limited to strategic SKUs)\n– Predicted LTV segments (if you can model it responsibly)<\/p>\n\n\n\n

                  7) Real-World Examples of New Customer Bonus<\/h2>\n\n\n\n

                  Example 1: DTC subscription brand balancing CAC and retention<\/h3>\n\n\n\n

                  A subscription company uses a New Customer Bonus<\/strong> as post-purchase store credit rather than a deep upfront discount. In Direct & Retention Marketing<\/strong>, this reduces immediate margin erosion and encourages the second order. In Affiliate Marketing<\/strong>, partners earn an extra bounty only if the customer\u2019s first payment clears and the order is not refunded within a validation window.<\/p>\n\n\n\n

                  Example 2: Retailer controlling coupon leakage in Affiliate Marketing<\/h3>\n\n\n\n

                  A retailer sees coupon sites capturing last-click conversions from existing customers. They restructure payouts so the New Customer Bonus<\/strong> applies only to verified first-time buyers, while existing-customer orders receive a lower base rate. This aligns Affiliate Marketing<\/strong> incentives with net-new growth and reduces paying \u201ctax\u201d on customers who were already in the purchase funnel.<\/p>\n\n\n\n

                  Example 3: B2B SaaS with partner-driven acquisition<\/h3>\n\n\n\n

                  A SaaS company offers a New Customer Bonus<\/strong> as a partner bounty for new annual subscriptions. In Direct & Retention Marketing<\/strong>, lifecycle teams focus on activation and onboarding to ensure the customers acquired through affiliates reach usage milestones. The payout is tiered: a smaller amount on conversion and an additional amount after the customer stays active for 60\u201390 days, improving quality and reducing churn-driven waste.<\/p>\n\n\n\n

                  8) Benefits of Using New Customer Bonus<\/h2>\n\n\n\n

                  A well-implemented New Customer Bonus<\/strong> can deliver both growth and efficiency improvements:<\/p>\n\n\n\n

                    \n
                  • Higher conversion rate for first-time buyers<\/strong> by reducing risk and increasing perceived value.<\/li>\n
                  • Better channel economics<\/strong> by paying premium incentives only where incremental value is likely.<\/li>\n
                  • Improved affiliate partner behavior<\/strong>: content and influencer partners can be rewarded for discovery and education, not just checkout capture.<\/li>\n
                  • Stronger onboarding momentum<\/strong> when the bonus is structured to encourage a second purchase (store credit, points, or tier unlock).<\/li>\n
                  • More predictable acquisition planning<\/strong> in Direct & Retention Marketing<\/strong> through clearer cost-per-new-customer targets and caps.<\/li>\n<\/ul>\n\n\n\n

                    9) Challenges of New Customer Bonus<\/h2>\n\n\n\n

                    A New Customer Bonus<\/strong> can backfire if eligibility and measurement aren\u2019t robust.<\/p>\n\n\n\n

                    Common issues include:<\/p>\n\n\n\n

                      \n
                    • Misclassification of \u201cnew\u201d customers<\/strong> (guest checkouts, multiple emails, household purchases, offline-to-online mismatches).<\/li>\n
                    • Attribution conflicts<\/strong> in Affiliate Marketing<\/strong> (coupon override, last-click bias, cross-device tracking limitations).<\/li>\n
                    • Cannibalization<\/strong>: paying a bonus to customers who would have purchased anyway, especially if the offer becomes widely shared.<\/li>\n
                    • Fraud and abuse<\/strong>: self-referrals, incentive stacking, fake accounts, or returns after bonus issuance.<\/li>\n
                    • Margin compression<\/strong> if bonuses aren\u2019t capped or if they apply to low-margin categories.<\/li>\n
                    • Measurement limitations<\/strong> due to privacy changes, reduced third-party tracking, and incomplete identity resolution.<\/li>\n<\/ul>\n\n\n\n

                      10) Best Practices for New Customer Bonus<\/h2>\n\n\n\n

                      To make a New Customer Bonus<\/strong> sustainable in Direct & Retention Marketing<\/strong> and scalable in Affiliate Marketing<\/strong>, focus on policy clarity and tight feedback loops.<\/p>\n\n\n\n

                      Design for incrementality, not just volume<\/h3>\n\n\n\n
                        \n
                      • Define \u201cnew customer\u201d explicitly and document edge cases.<\/li>\n
                      • Use holdouts or partner-level tests to estimate incremental lift.<\/li>\n<\/ul>\n\n\n\n

                        Control risk with guardrails<\/h3>\n\n\n\n
                          \n
                        • Apply minimum order values, excluded SKUs, and maximum bonus caps.<\/li>\n
                        • Add validation windows before paying partner bonuses (to account for cancellations and returns).<\/li>\n<\/ul>\n\n\n\n

                          Align bonus structure to lifecycle goals<\/h3>\n\n\n\n
                            \n
                          • Consider post-purchase credit or points if you want to stimulate a second order.<\/li>\n
                          • Pair the bonus with onboarding sequences (welcome email\/SMS, education, replenishment reminders).<\/li>\n<\/ul>\n\n\n\n

                            Optimize with segmentation<\/h3>\n\n\n\n
                              \n
                            • Higher bonuses for high-intent products or strategic categories.<\/li>\n
                            • Different payouts for partner types (content vs coupon vs loyalty) based on their role in the funnel.<\/li>\n<\/ul>\n\n\n\n

                              Monitor weekly, learn monthly<\/h3>\n\n\n\n
                                \n
                              • Weekly: fraud checks, payout anomalies, partner spikes <\/li>\n
                              • Monthly: cohort retention, LTV vs CAC, incrementality readouts, policy updates<\/li>\n<\/ul>\n\n\n\n

                                11) Tools Used for New Customer Bonus<\/h2>\n\n\n\n

                                A New Customer Bonus<\/strong> is enabled by systems that connect identity, attribution, and fulfillment. Common tool categories include:<\/p>\n\n\n\n

                                  \n
                                • Affiliate platforms and tracking<\/strong>: to capture clicks, attribute conversions, apply commission rules, and manage partner payouts in Affiliate Marketing<\/strong>.<\/li>\n
                                • Ecommerce platform and order management<\/strong>: to apply discounts, add gifts, issue credits, and handle refunds\/returns.<\/li>\n
                                • CRM and customer data systems (CRM\/CDP)<\/strong>: to determine new vs existing status and unify customer profiles for Direct & Retention Marketing<\/strong>.<\/li>\n
                                • Analytics tools<\/strong>: to measure conversion rates, cohorts, and incrementality (including experimentation frameworks).<\/li>\n
                                • Tag management and server-side tracking<\/strong>: to improve data quality, reduce loss from browser restrictions, and reconcile orders reliably.<\/li>\n
                                • Marketing automation (email\/SMS\/push)<\/strong>: to deliver welcome journeys that convert the initial bonus into repeat behavior.<\/li>\n
                                • BI\/reporting dashboards and data warehouses<\/strong>: to reconcile costs, payouts, customer cohorts, and profitability in one place.<\/li>\n<\/ul>\n\n\n\n

                                  12) Metrics Related to New Customer Bonus<\/h2>\n\n\n\n

                                  To evaluate a New Customer Bonus<\/strong>, you need both acquisition efficiency metrics and retention-quality metrics.<\/p>\n\n\n\n

                                  Acquisition and efficiency<\/h3>\n\n\n\n
                                    \n
                                  • New customer conversion rate<\/strong> (first-time buyer rate)<\/li>\n
                                  • Cost per new customer<\/strong> (including bonus cost and commissions)<\/li>\n
                                  • Incremental lift<\/strong> (tested difference vs a control group)<\/li>\n
                                  • AOV of new customers<\/strong> (and contribution margin per first order)<\/li>\n
                                  • Affiliate new-to-file rate<\/strong> (percent of affiliate conversions that are truly new)<\/li>\n<\/ul>\n\n\n\n

                                    Profitability and payback<\/h3>\n\n\n\n
                                      \n
                                    • Blended CAC vs LTV<\/strong> for bonused cohorts<\/li>\n
                                    • Payback period<\/strong> (time to recover acquisition and bonus costs)<\/li>\n
                                    • Bonus cost as % of revenue or margin<\/strong> (guardrail metric)<\/li>\n<\/ul>\n\n\n\n

                                      Retention and quality<\/h3>\n\n\n\n
                                        \n
                                      • 30\/60\/90-day repeat purchase rate<\/strong><\/li>\n
                                      • Subscription activation and churn<\/strong> (if applicable)<\/li>\n
                                      • Refund\/chargeback rate<\/strong> (bonus-related abuse signal)<\/li>\n<\/ul>\n\n\n\n

                                        In Direct & Retention Marketing<\/strong>, the bonus is only \u201cworking\u201d if short-term acquisition gains translate into healthy cohort performance.<\/p>\n\n\n\n

                                        13) Future Trends of New Customer Bonus<\/h2>\n\n\n\n

                                        Several trends are reshaping how a New Customer Bonus<\/strong> is designed and measured:<\/p>\n\n\n\n

                                          \n
                                        • AI-assisted optimization<\/strong>: predictive models can help tailor bonus amounts based on propensity to convert and expected LTV\u2014when used carefully and ethically.<\/li>\n
                                        • More automation in Affiliate Marketing payouts<\/strong>: dynamic commission rules and real-time validation will reduce manual reconciliation.<\/li>\n
                                        • Privacy-driven measurement changes<\/strong>: brands will rely more on first-party data, server-side events, and modeled attribution to determine eligibility and incrementality.<\/li>\n
                                        • Personalization and adaptive offers<\/strong>: instead of one universal incentive, Direct & Retention Marketing<\/strong> teams will increasingly vary new-customer rewards by category, region, or customer intent signals.<\/li>\n
                                        • Stronger fraud defenses<\/strong>: as incentives rise, so does abuse; governance, identity resolution, and anomaly detection will become standard.<\/li>\n<\/ul>\n\n\n\n

                                          Overall, New Customer Bonus<\/strong> is evolving from a blunt acquisition tactic into a more lifecycle-aware, data-governed growth lever within Direct & Retention Marketing<\/strong>.<\/p>\n\n\n\n

                                          14) New Customer Bonus vs Related Terms<\/h2>\n\n\n\n

                                          New Customer Bonus vs Welcome Offer<\/h3>\n\n\n\n

                                          A welcome offer<\/em> is typically customer-facing and focused on first purchase conversion (e.g., \u201c10% off your first order\u201d). A New Customer Bonus<\/strong> can include that, but often expands to include partner payouts, structured eligibility checks, and retention-oriented rewards like post-purchase credit.<\/p>\n\n\n\n

                                          New Customer Bonus vs Referral Bonus<\/h3>\n\n\n\n

                                          A referral bonus rewards an existing customer for bringing in someone new (and sometimes rewards the referred friend). A New Customer Bonus<\/strong> targets the new customer event itself<\/em> and is often managed within Affiliate Marketing<\/strong> or performance programs, not just customer referral loops.<\/p>\n\n\n\n

                                          New Customer Bonus vs Affiliate Bounty<\/h3>\n\n\n\n

                                          An affiliate bounty is usually a fixed payout to a partner for a defined action (sale, lead, subscription). A New Customer Bonus<\/strong> is a specific kind of bounty (or uplift) tied to new-to-brand<\/em> status, with stricter validation and a stronger focus on incrementality.<\/p>\n\n\n\n

                                          15) Who Should Learn New Customer Bonus<\/h2>\n\n\n\n
                                            \n
                                          • Marketers<\/strong>: to design acquisition incentives that don\u2019t undermine profitability and that integrate with onboarding in Direct & Retention Marketing<\/strong>.<\/li>\n
                                          • Analysts<\/strong>: to build reliable \u201cnew customer\u201d definitions, incrementality tests, and cohort reporting that make bonus spend accountable.<\/li>\n
                                          • Agencies<\/strong>: to structure Affiliate Marketing<\/strong> programs that reward incremental growth and reduce partner conflict.<\/li>\n
                                          • Business owners and founders<\/strong>: to understand how bonuses affect margin, cash flow, and customer quality\u2014not just top-line revenue.<\/li>\n
                                          • Developers and technical teams<\/strong>: to implement tracking, identity matching, server-side events, and secure bonus issuance without data gaps.<\/li>\n<\/ul>\n\n\n\n

                                            16) Summary of New Customer Bonus<\/h2>\n\n\n\n

                                            A New Customer Bonus<\/strong> is an incentive or payout triggered by a verified first-time purchase. It matters because it helps businesses invest more precisely in acquisition while protecting profitability and improving customer mix. In Direct & Retention Marketing<\/strong>, it should be designed to support both conversion and downstream retention through thoughtful reward structures and lifecycle follow-through. In Affiliate Marketing<\/strong>, it\u2019s a proven method to align partner payouts with incrementality\u2014rewarding partners more when they deliver truly new customers.<\/p>\n\n\n\n

                                            17) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                            1) What is a New Customer Bonus and when should I use it?<\/h3>\n\n\n\n

                                            A New Customer Bonus<\/strong> is an extra incentive or payout tied to a first-time purchase. Use it when you need more new-to-brand growth, when competition is high, or when you want to steer partners and channels toward incremental acquisition rather than repeat buyers.<\/p>\n\n\n\n

                                            2) How do you verify whether a customer is truly \u201cnew\u201d?<\/h3>\n\n\n\n

                                            Most teams check purchase history in the ecommerce system and CRM, using a lookback window and identity matching rules (email, account ID, sometimes address\/phone with appropriate governance). In Direct & Retention Marketing<\/strong>, document the definition so reporting and payouts stay consistent.<\/p>\n\n\n\n

                                            3) How does Affiliate Marketing typically handle a New Customer Bonus?<\/h3>\n\n\n\n

                                            In Affiliate Marketing<\/strong>, a New Customer Bonus<\/strong> is often paid as an increased commission or bounty for verified new-to-file conversions. Many programs add a validation window to exclude cancellations, returns, or fraud before paying the bonus.<\/p>\n\n\n\n

                                            4) Should the bonus be a discount, store credit, or points?<\/h3>\n\n\n\n

                                            It depends on margin and retention strategy. Discounts boost immediate conversion but reduce first-order margin. Store credit or points can improve second-order likelihood, which often fits Direct & Retention Marketing<\/strong> goals better\u2014especially if you want repeat behavior quickly.<\/p>\n\n\n\n

                                            5) Can a New Customer Bonus hurt profitability?<\/h3>\n\n\n\n

                                            Yes. If eligibility is too loose, the bonus can be paid on customers who would have purchased anyway, or on low-margin orders. Use caps, exclusions, and incrementality testing to ensure the bonus produces profitable growth.<\/p>\n\n\n\n

                                            6) How do I measure whether the bonus is incremental?<\/h3>\n\n\n\n

                                            Use controlled tests where possible (holdout groups, partner-level experiments, geo splits) and compare cohort outcomes like repeat rate and LTV. In Affiliate Marketing<\/strong>, compare partner types and placements to see where the bonus changes behavior rather than just shifting attribution.<\/p>\n\n\n\n

                                            7) What\u2019s a common mistake teams make with New Customer Bonus programs?<\/h3>\n\n\n\n

                                            A common mistake is optimizing only for first-order volume and ignoring retention. In Direct & Retention Marketing<\/strong>, the best programs connect acquisition incentives to onboarding and measure success using cohort quality, not just immediate conversion lifts.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                            A **New Customer Bonus** is a targeted incentive designed to accelerate acquisition by rewarding a first-time buyer (and sometimes the partner who referred them) when a \u201cnew-to-brand\u201d purchase happens. In **Direct & Retention Marketing**, it sits at the intersection of performance growth and long-term customer value: you\u2019re not just chasing orders, you\u2019re paying extra to bring in *the right* first-time customers who can be nurtured into repeat buyers.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1892],"tags":[],"class_list":["post-7601","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7601"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7601\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}