{"id":7574,"date":"2026-03-24T18:23:59","date_gmt":"2026-03-24T18:23:59","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/content-affiliate\/"},"modified":"2026-03-24T18:23:59","modified_gmt":"2026-03-24T18:23:59","slug":"content-affiliate","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/content-affiliate\/","title":{"rendered":"Content Affiliate: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Affiliate Marketing"},"content":{"rendered":"\n

A Content Affiliate<\/strong> is an affiliate partner whose primary value comes from creating and distributing useful content\u2014reviews, comparisons, tutorials, newsletters, videos, or niche guides\u2014that influences purchase decisions and earns commissions when conversions occur. In Direct & Retention Marketing<\/strong>, a Content Affiliate is especially powerful because their content can attract high-intent audiences and support lifecycle messaging (education, onboarding, reactivation), not just one-time acquisition.<\/p>\n\n\n\n

This matters in modern Affiliate Marketing<\/strong> because performance is increasingly shaped by trust, relevance, and measurable incremental value. A Content Affiliate can deliver qualified traffic and conversions while also reinforcing your brand narrative, improving customer fit, and reducing reliance on pure coupon or last-click tactics\u2014when managed correctly.<\/p>\n\n\n\n

What Is Content Affiliate?<\/h2>\n\n\n\n

A Content Affiliate<\/strong> is a publisher or creator who promotes products through content-first experiences rather than primarily through discounts, cashback, or deal aggregation. Their content typically answers questions customers already have\u2014\u201cWhich option is best?\u201d, \u201cHow do I use it?\u201d, \u201cWhat\u2019s the difference?\u201d\u2014and then uses affiliate tracking to attribute resulting sales.<\/p>\n\n\n\n

The core concept is simple: content drives intent<\/strong>, and intent drives performance. The business meaning is that you\u2019re paying for outcomes (commissions) while benefiting from the affiliate\u2019s editorial effort, audience development, and SEO\/social distribution.<\/p>\n\n\n\n

Within Direct & Retention Marketing<\/strong>, a Content Affiliate often sits in the \u201cconsideration and conversion enablement\u201d layer. They can also support retention by publishing how-to content, onboarding walkthroughs, and use-case ideas that reduce churn and increase repeat purchases\u2014especially when their content aligns with your customer journey.<\/p>\n\n\n\n

Inside Affiliate Marketing<\/strong>, Content Affiliate partners are typically considered \u201cupper-funnel-to-mid-funnel\u201d contributors, but they frequently close sales too\u2014especially in categories with research-heavy buying cycles (software, finance, consumer electronics, subscriptions, and health).<\/p>\n\n\n\n

Why Content Affiliate Matters in Direct & Retention Marketing<\/h2>\n\n\n\n

A Content Affiliate adds strategic value beyond immediate transactions. In Direct & Retention Marketing<\/strong>, you\u2019re trying to build durable customer relationships, not just capture a single conversion. Content partners can:<\/p>\n\n\n\n

    \n
  • Improve lead quality by pre-qualifying users through detailed explanations and comparisons.<\/li>\n
  • Increase conversion confidence by addressing objections, limitations, and \u201cwho it\u2019s for.\u201d<\/li>\n
  • Reduce support burden and churn by educating customers before and after the sale.<\/li>\n
  • Extend your brand\u2019s reach into niche communities where paid ads or generic email campaigns struggle.<\/li>\n<\/ul>\n\n\n\n

    From a competitive advantage standpoint, strong Content Affiliate programs create defensible \u201ccontent real estate\u201d (ranked pages, niche newsletters, creator series) that compounds over time. In Affiliate Marketing<\/strong>, this can diversify your partner mix and reduce dependency on a small set of coupon-heavy publishers that may not drive incremental growth.<\/p>\n\n\n\n

    How Content Affiliate Works<\/h2>\n\n\n\n

    A Content Affiliate workflow is less about a single linear funnel and more about a repeatable operating loop across discovery, influence, and attribution:<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ Trigger (market demand + content opportunity)<\/strong>\n The affiliate identifies audience demand\u2014search queries, trending topics, recurring questions, product launches, or seasonal needs. Brands can also seed opportunities by sharing upcoming promotions, product updates, and positioning guidance.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ Processing (topic selection + intent mapping)<\/strong>\n The affiliate maps content to user intent (informational, comparative, transactional). High-performing Content Affiliate strategies typically match content format to intent: tutorials for \u201chow-to,\u201d comparisons for \u201cbest,\u201d reviews for \u201cis it worth it,\u201d and case studies for \u201cdoes it work for me.\u201d<\/p>\n<\/li>\n

    3. \n

      Execution \/ Application (publish + distribute + optimize)<\/strong>\n The affiliate produces content, integrates affiliate tracking links, and distributes via SEO, email, social, communities, or video platforms. Strong partners test calls-to-action, placement, and update cadence to keep content accurate and ranking.<\/p>\n<\/li>\n

    4. \n

      Output \/ Outcome (tracked conversions + measurable lift)<\/strong>\n Sales, leads, trials, or other conversion events are attributed through affiliate tracking. For Direct & Retention Marketing<\/strong>, the best outcomes also include downstream signals like higher activation rates, better cohort retention, and lower refund rates\u2014indicating the content is attracting the right customers.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Content Affiliate<\/h2>\n\n\n\n

      Effective Content Affiliate programs rely on a mix of operational, editorial, and measurement components:<\/p>\n\n\n\n

        \n
      • Partner discovery and vetting<\/strong>: Evaluate audience fit, content quality, traffic sources, compliance posture, and historical performance.<\/li>\n
      • Content guidelines and governance<\/strong>: Clear rules for claims, pricing accuracy, brand terms, and disclosures. This is critical in regulated categories.<\/li>\n
      • Offer design<\/strong>: Commission rates, bonuses for incremental value, and policies for coupon usage or trademark bidding.<\/li>\n
      • Tracking and attribution<\/strong>: Affiliate IDs, tracking parameters, conversion pixels\/server-to-server tracking, and deduplication rules across channels.<\/li>\n
      • Content enablement<\/strong>: Product education, messaging frameworks, feature updates, creative assets, demo access, and editorial calendars.<\/li>\n
      • Relationship management<\/strong>: Regular check-ins, content refresh prompts, co-marketing opportunities, and dispute resolution.<\/li>\n
      • Metrics and QA<\/strong>: Content audits, link health checks, attribution sanity checks, and fraud monitoring.<\/li>\n<\/ul>\n\n\n\n

        In Affiliate Marketing<\/strong>, these components determine whether Content Affiliate performance is sustainable or just \u201caccidental last click.\u201d<\/p>\n\n\n\n

        Types of Content Affiliate<\/h2>\n\n\n\n

        \u201cTypes\u201d aren\u2019t always formally defined, but in practice Content Affiliate partners cluster into distinct approaches:<\/p>\n\n\n\n

        Editorial and review publishers<\/h3>\n\n\n\n

        Sites that publish product reviews, \u201cbest of\u201d lists, and comparisons. They can be powerful in Direct & Retention Marketing<\/strong> when aligned to ideal customer profiles and realistic claims.<\/p>\n\n\n\n

        Niche experts and creators<\/h3>\n\n\n\n

        Subject-matter experts (bloggers, YouTubers, podcasters, newsletter writers) who influence specific communities. Their strength is trust and relevance, often producing high conversion rates and lower churn.<\/p>\n\n\n\n

        SEO-first content networks<\/h3>\n\n\n\n

        Publishers that scale content production across many categories and keywords. They can deliver volume, but require tighter brand governance and stricter quality standards.<\/p>\n\n\n\n

        Community-led affiliates<\/h3>\n\n\n\n

        Forums, member communities, and curated resource hubs. These partners can support retention by continuing education and ongoing product usage tips.<\/p>\n\n\n\n

        Real-World Examples of Content Affiliate<\/h2>\n\n\n\n

        Example 1: SaaS comparison content that improves trial-to-paid conversion<\/h3>\n\n\n\n

        A B2B SaaS brand partners with a Content Affiliate that publishes \u201cTool A vs Tool B\u201d and \u201cBest solutions for [job-to-be-done].\u201d The brand supplies accurate feature matrices and onboarding resources. The affiliate drives qualified trials; Direct & Retention Marketing<\/strong> teams see improved activation because users arrive with clearer expectations. In Affiliate Marketing<\/strong>, the brand rewards the partner with a higher rate on paid conversions and a bonus for low refund cohorts.<\/p>\n\n\n\n

        Example 2: E-commerce how-to guides that reduce returns<\/h3>\n\n\n\n

        A home fitness retailer works with a Content Affiliate who creates setup tutorials and buying guides (\u201cHow to choose the right resistance bands\u201d). This content reduces \u201cwrong product\u201d purchases. The result supports Direct & Retention Marketing<\/strong> outcomes like fewer returns and more repeat purchases. The affiliate earns commissions on sales influenced by educational content rather than discounts.<\/p>\n\n\n\n

        Example 3: Subscription brand using newsletter creators for lifecycle intent<\/h3>\n\n\n\n

        A subscription service partners with a Content Affiliate newsletter in a niche (e.g., productivity or wellness). The creator runs an educational series that includes use-cases and \u201cwho it\u2019s best for.\u201d The brand measures not only conversions but also second-month retention. This aligns Affiliate Marketing<\/strong> payouts with real customer value and strengthens Direct & Retention Marketing<\/strong> by improving customer-fit.<\/p>\n\n\n\n

        Benefits of Using Content Affiliate<\/h2>\n\n\n\n

        A well-run Content Affiliate program can deliver:<\/p>\n\n\n\n

          \n
        • Higher-intent traffic<\/strong>: Users arriving via reviews and comparisons are often closer to decision.<\/li>\n
        • Better conversion quality<\/strong>: Educated buyers tend to churn less and request fewer refunds.<\/li>\n
        • More efficient acquisition<\/strong>: Commission-based payouts can reduce upfront risk versus some paid media models.<\/li>\n
        • Compounding visibility<\/strong>: Evergreen content can keep driving results long after publication, supporting Direct & Retention Marketing<\/strong> targets consistently.<\/li>\n
        • Brand credibility<\/strong>: Independent content can validate your claims\u2014when truthful and well-managed.<\/li>\n
        • Channel diversification<\/strong>: In Affiliate Marketing<\/strong>, content partners balance dependence on coupon, cashback, or closed ecosystems.<\/li>\n<\/ul>\n\n\n\n

          Challenges of Content Affiliate<\/h2>\n\n\n\n

          Content Affiliate performance also comes with real risks:<\/p>\n\n\n\n

            \n
          • Attribution complexity<\/strong>: Content may influence early, but conversions happen later through other channels. Without smart attribution, content partners can be undervalued\u2014or overpaid if last-click rules are too generous.<\/li>\n
          • Content accuracy and compliance<\/strong>: Outdated pricing, incorrect feature claims, and missing disclosures can create legal or brand risk.<\/li>\n
          • Brand safety and editorial control<\/strong>: You can guide, but you don\u2019t fully control independent publishers. Governance must be clear and enforceable.<\/li>\n
          • SEO volatility<\/strong>: Search updates can affect affiliate traffic overnight, impacting Direct & Retention Marketing<\/strong> forecasts.<\/li>\n
          • Incrementality concerns<\/strong>: Some affiliates capture demand you would have earned anyway. Measuring incremental lift is harder than measuring raw conversions.<\/li>\n
          • Fraud and low-quality content<\/strong>: Thin pages, scraped content, or misleading \u201creviews\u201d can harm reputation and distort Affiliate Marketing<\/strong> performance.<\/li>\n<\/ul>\n\n\n\n

            Best Practices for Content Affiliate<\/h2>\n\n\n\n

            To make Content Affiliate a durable growth lever:<\/p>\n\n\n\n

              \n
            1. \n

              Define the role in your channel mix<\/strong>\n Decide whether you want content partners to drive discovery, comparisons, or conversion close\u2014and align commissions and KPIs accordingly in Direct & Retention Marketing<\/strong> planning.<\/p>\n<\/li>\n

            2. \n

              Segment partners and set differentiated terms<\/strong>\n Not all content is equal. Consider different rates or bonuses for high-quality editorial, high-retention cohorts, or net-new customers.<\/p>\n<\/li>\n

            3. \n

              Create a content enablement kit<\/strong>\n Provide messaging pillars, approved claims, product screenshots, demo access, and \u201cwhat\u2019s new\u201d notes. This improves quality without dictating editorial voice.<\/p>\n<\/li>\n

            4. \n

              Build a refresh cadence<\/strong>\n Many Content Affiliate wins come from updating existing pages. Quarterly or biannual refreshes can outperform constant net-new publishing.<\/p>\n<\/li>\n

            5. \n

              Implement strong compliance and disclosure rules<\/strong>\n Require clear affiliate disclosures and accurate representation. Enforce policies with audits and consequences.<\/p>\n<\/li>\n

            6. \n

              Measure beyond the click<\/strong>\n Tie Affiliate Marketing<\/strong> reporting to cohort quality: activation, retention, refunds, chargebacks, and LTV by partner.<\/p>\n<\/li>\n

            7. \n

              Protect other channels thoughtfully<\/strong>\n Use clear rules on trademark bidding, coupon usage, and attribution deduplication so Content Affiliate supports\u2014rather than cannibalizes\u2014email, paid search, and onsite conversion efforts in Direct & Retention Marketing<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              Tools Used for Content Affiliate<\/h2>\n\n\n\n

              Content Affiliate is enabled by systems more than any single tool. Common tool groups include:<\/p>\n\n\n\n

                \n
              • Affiliate network\/platform tooling<\/strong>: Partner onboarding, link creation, tracking, payout management, and basic reporting.<\/li>\n
              • Analytics tools<\/strong>: Channel analysis, cohort reporting, assisted conversion views, landing page performance, and funnel diagnostics.<\/li>\n
              • Attribution and measurement systems<\/strong>: Deduplication logic, multi-touch modeling, incrementality testing frameworks, and server-side tracking support.<\/li>\n
              • CRM systems and marketing automation<\/strong>: Essential for connecting Content Affiliate acquisition to retention outcomes (activation emails, lifecycle journeys, churn signals) within Direct & Retention Marketing<\/strong>.<\/li>\n
              • SEO tools<\/strong>: Topic research, ranking monitoring, content gap analysis, and backlink evaluation for partner vetting.<\/li>\n
              • Reporting dashboards<\/strong>: Partner scorecards combining conversion volume, approval rates, return rates, and LTV.<\/li>\n
              • Compliance monitoring workflows<\/strong>: Content audits, disclosure checks, brand term monitoring, and claim verification processes.<\/li>\n<\/ul>\n\n\n\n

                Metrics Related to Content Affiliate<\/h2>\n\n\n\n

                To evaluate Content Affiliate impact responsibly, combine performance and quality metrics:<\/p>\n\n\n\n

                  \n
                • Conversions and revenue<\/strong>: Orders, trials, subscriptions, qualified leads.<\/li>\n
                • EPC \/ earnings per click (partner-side)<\/strong> and CVR \/ conversion rate (brand-side)<\/strong>: Useful, but interpret with traffic quality context.<\/li>\n
                • AOV (average order value)<\/strong>: Helps detect whether content attracts higher-value buyers.<\/li>\n
                • New customer rate<\/strong>: A key Direct & Retention Marketing<\/strong> KPI for incremental acquisition.<\/li>\n
                • Retention and churn by partner cohort<\/strong>: Measures whether content sets correct expectations.<\/li>\n
                • Refund\/return rate and chargebacks<\/strong>: Critical for e-commerce and subscriptions.<\/li>\n
                • Assisted conversions \/ path contribution<\/strong>: Indicates influence even when not last click.<\/li>\n
                • Content quality indicators<\/strong>: Time on page (contextual), repeat visits, branded search lift, and support ticket reduction for educational content.<\/li>\n
                • Compliance scores<\/strong>: Disclosure presence, claim accuracy, and updated pricing\/product details.<\/li>\n<\/ul>\n\n\n\n

                  Future Trends of Content Affiliate<\/h2>\n\n\n\n

                  Several trends are reshaping Content Affiliate strategies within Direct & Retention Marketing<\/strong>:<\/p>\n\n\n\n

                    \n
                  • AI-assisted content production (with stricter quality expectations)<\/strong>: AI can accelerate outlines and updates, but publishers will be rewarded for firsthand experience, unique data, and credible testing.<\/li>\n
                  • More sophisticated partner valuation<\/strong>: Brands will increasingly pay based on incrementality, cohort LTV, or retention-adjusted commissions\u2014pushing Affiliate Marketing<\/strong> beyond last-click economics.<\/li>\n
                  • Privacy and measurement shifts<\/strong>: Tracking limitations will increase reliance on server-side measurement, modeled attribution, and stronger first-party data strategies.<\/li>\n
                  • Personalization and lifecycle alignment<\/strong>: Content will be mapped more intentionally to lifecycle stages\u2014pre-purchase education, onboarding, and expansion\u2014blending Content Affiliate value directly into Direct & Retention Marketing<\/strong> programs.<\/li>\n
                  • Higher compliance standards<\/strong>: Expect tighter requirements around disclosures, claims substantiation, and transparency, especially in finance, health, and software.<\/li>\n<\/ul>\n\n\n\n

                    Content Affiliate vs Related Terms<\/h2>\n\n\n\n

                    Content Affiliate vs Coupon Affiliate<\/h3>\n\n\n\n

                    A Content Affiliate<\/strong> persuades through education and editorial framing; a coupon affiliate persuades through price incentives at the point of purchase. In Affiliate Marketing<\/strong>, coupon partners often win last click, while content partners often shape earlier decisions. In Direct & Retention Marketing<\/strong>, content tends to attract better-fit customers; coupon traffic can be price-sensitive and less loyal (not always, but often).<\/p>\n\n\n\n

                    Content Affiliate vs Influencer Marketing<\/h3>\n\n\n\n

                    Influencers may use affiliate links, but influencer marketing typically emphasizes sponsorships, reach, and creative placements. A Content Affiliate is performance-compensated and evaluated like a publisher: content durability, intent capture, and attributable outcomes. The overlap is real\u2014many creators are both\u2014but the operating model differs.<\/p>\n\n\n\n

                    Content Affiliate vs Referral Program<\/h3>\n\n\n\n

                    Referral programs usually rely on existing customers inviting new customers, often tracked with referral codes. A Content Affiliate is an external publisher or creator acquiring audiences they didn\u2019t necessarily purchase from before. Both can support Direct & Retention Marketing<\/strong>, but referral is customer-led; content affiliate is publisher-led.<\/p>\n\n\n\n

                    Who Should Learn Content Affiliate<\/h2>\n\n\n\n
                      \n
                    • Marketers<\/strong>: To design partner programs that drive qualified growth and support lifecycle performance in Direct & Retention Marketing<\/strong>.<\/li>\n
                    • Analysts<\/strong>: To measure incrementality, attribution, and cohort quality across Affiliate Marketing<\/strong> partners.<\/li>\n
                    • Agencies<\/strong>: To build scalable partner recruitment, content governance, and reporting that clients can trust.<\/li>\n
                    • Business owners and founders<\/strong>: To diversify acquisition channels and reduce reliance on paid media volatility.<\/li>\n
                    • Developers and technical teams<\/strong>: To implement tracking, server-side measurement, deduplication logic, and data pipelines that make Content Affiliate reporting accurate.<\/li>\n<\/ul>\n\n\n\n

                      Summary of Content Affiliate<\/h2>\n\n\n\n

                      A Content Affiliate<\/strong> is an affiliate partner who drives conversions through educational, editorial, or creator-led content. It matters because content-based influence can deliver higher-intent customers, stronger conversion confidence, and better downstream retention\u2014making it a natural fit for Direct & Retention Marketing<\/strong> goals. When measured and governed well, Content Affiliate partnerships strengthen Affiliate Marketing<\/strong> by improving customer quality, building durable visibility, and balancing short-term conversion tactics with long-term brand trust.<\/p>\n\n\n\n

                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                      1) What is a Content Affiliate, in simple terms?<\/h3>\n\n\n\n

                      A Content Affiliate is a publisher or creator who earns commissions by recommending products inside helpful content like reviews, comparisons, and tutorials, using trackable affiliate links.<\/p>\n\n\n\n

                      2) How does Content Affiliate support Direct & Retention Marketing?<\/h3>\n\n\n\n

                      Content Affiliate partners educate and pre-qualify customers before purchase and can improve onboarding and product understanding after purchase, which supports activation, retention, and lower refund rates in Direct & Retention Marketing.<\/p>\n\n\n\n

                      3) Is Content Affiliate different from Affiliate Marketing overall?<\/h3>\n\n\n\n

                      Yes. Affiliate Marketing is the broader channel and commercial model; Content Affiliate describes a specific partner type and strategy focused on content-driven influence rather than primarily discounts or cashback.<\/p>\n\n\n\n

                      4) How do you measure whether a Content Affiliate is incremental?<\/h3>\n\n\n\n

                      Use a mix of methods: new-customer rate, assisted conversion analysis, cohort retention\/LTV by partner, geo or time-based tests, and deduplication rules that prevent paying for conversions clearly driven by other channels.<\/p>\n\n\n\n

                      5) What commission structure works best for content affiliates?<\/h3>\n\n\n\n

                      Common approaches include baseline CPA with performance tiers, bonuses for net-new customers, and retention-adjusted incentives (e.g., higher payout when a subscription stays active past a threshold). The best structure aligns Affiliate Marketing payouts with Direct & Retention Marketing quality goals.<\/p>\n\n\n\n

                      6) What are the biggest risks with Content Affiliate programs?<\/h3>\n\n\n\n

                      The main risks are poor attribution (over\/under paying), inaccurate claims or outdated content, brand safety issues, and low-quality or misleading \u201creview\u201d pages. Strong governance and regular audits reduce these issues.<\/p>\n\n\n\n

                      7) How long does it take for Content Affiliate content to perform?<\/h3>\n\n\n\n

                      It varies by distribution. Social or newsletter content can convert quickly; SEO-driven content may take weeks or months to rank, but can produce more durable results once established.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      A **Content Affiliate** is an affiliate partner whose primary value comes from creating and distributing useful content\u2014reviews, comparisons, tutorials, newsletters, videos, or niche guides\u2014that influences purchase decisions and earns commissions when conversions occur. In **Direct & Retention Marketing**, a Content Affiliate is especially powerful because their content can attract high-intent audiences and support lifecycle messaging (education, onboarding, reactivation), not just one-time acquisition.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1892],"tags":[],"class_list":["post-7574","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7574"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7574\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}