{"id":7504,"date":"2026-03-24T15:41:51","date_gmt":"2026-03-24T15:41:51","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/trial-to-paid-conversion\/"},"modified":"2026-03-24T15:41:51","modified_gmt":"2026-03-24T15:41:51","slug":"trial-to-paid-conversion","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/trial-to-paid-conversion\/","title":{"rendered":"Trial-to-paid Conversion: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Demand Generation & B2B Marketing"},"content":{"rendered":"\n

Trial-to-paid Conversion is one of the most important \u201cmoment of truth\u201d metrics in subscription and SaaS growth\u2014especially in Demand Generation & B2B Marketing<\/strong>, where buyers expect to evaluate a product before committing budget. It describes how effectively a business turns trial users into paying customers, bridging the gap between initial interest and revenue.<\/p>\n\n\n\n

In modern Demand Generation & B2B Marketing<\/strong>, acquisition is only half the equation. If trials don\u2019t reliably convert, pipeline becomes expensive, forecasting gets noisy, and growth depends on constantly \u201cbuying\u201d new leads. Improving Trial-to-paid Conversion aligns product experience, lifecycle marketing, sales support, and analytics around a single goal: turning evaluation into confident purchase.<\/p>\n\n\n\n

What Is Trial-to-paid Conversion?<\/h2>\n\n\n\n

Trial-to-paid Conversion<\/strong> is the rate (or process) at which users who start a product trial become paying customers within a defined period. In practice, it\u2019s usually expressed as a percentage:<\/p>\n\n\n\n

    \n
  • Trial-to-paid Conversion rate = (Number of trials that become paid customers) \u00f7 (Number of trials started)<\/strong><\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: trials represent evaluation intent<\/strong>, and paid plans represent revenue commitment<\/strong>. The business meaning is deeper: Trial-to-paid Conversion reflects whether the product delivers value quickly, whether onboarding supports the target use case, and whether pricing\/packaging matches perceived outcomes.<\/p>\n\n\n\n

    Within Demand Generation & B2B Marketing<\/strong>, Trial-to-paid Conversion sits at the intersection of:\n– Lead acquisition<\/strong> (driving qualified trial starts)\n– Activation and onboarding<\/strong> (helping users reach value)\n– Revenue operations<\/strong> (tracking lifecycle stages cleanly)\n– Sales-assisted motions<\/strong> (helping the right accounts buy)<\/p>\n\n\n\n

    Its role inside Demand Generation & B2B Marketing<\/strong> is to connect top-of-funnel activity to downstream revenue quality, revealing whether demand is merely being captured\u2014or truly being converted into sustainable growth.<\/p>\n\n\n\n

    Why Trial-to-paid Conversion Matters in Demand Generation & B2B Marketing<\/h2>\n\n\n\n

    Trial-to-paid Conversion matters because it is one of the clearest indicators of \u201cgo-to-market fit\u201d between messaging, product experience, and buyer expectations. In Demand Generation & B2B Marketing<\/strong>, teams often scale channels (paid search, SEO, partnerships, outbound) before fully validating that trials become customers predictably. A strong conversion rate makes growth efficient; a weak conversion rate makes growth fragile.<\/p>\n\n\n\n

    Key business value includes:<\/p>\n\n\n\n

      \n
    • Better unit economics:<\/strong> Higher Trial-to-paid Conversion reduces CAC payback time because more trial starts produce revenue.<\/li>\n
    • Higher pipeline confidence:<\/strong> When conversion is consistent, forecasting becomes more reliable for both marketing and revenue teams.<\/li>\n
    • Improved channel decisions:<\/strong> You can compare not just cost per trial, but cost per paid customer (and even cost per retained customer).<\/li>\n
    • Competitive advantage:<\/strong> In crowded categories, buyers will trial multiple options. The product that delivers value faster and communicates outcomes clearly wins.<\/li>\n<\/ul>\n\n\n\n

      In short, Trial-to-paid Conversion is not just a metric\u2014it\u2019s a strategic feedback loop for Demand Generation & B2B Marketing<\/strong> performance.<\/p>\n\n\n\n

      How Trial-to-paid Conversion Works<\/h2>\n\n\n\n

      Trial-to-paid Conversion is conceptual, but it plays out through an observable workflow that most B2B teams can map and optimize:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger: a trial starts<\/strong>\n A user signs up for a free trial (or a time-boxed evaluation) from an ad, organic search, partner referral, outbound sequence, or a sales-driven invite. In Demand Generation & B2B Marketing<\/strong>, this is often counted as a primary conversion event.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ processing: qualification and intent signals<\/strong>\n The business collects signals such as role, company size, use case, in-product behavior, and engagement with onboarding. These signals determine whether the trial should be nurtured via automated lifecycle messaging, routed to sales, or supported through success motions.<\/p>\n<\/li>\n

      3. \n

        Execution \/ application: value delivery and buying enablement<\/strong>\n This is where conversion is won or lost: onboarding, time-to-value, in-app education, proof (case studies, ROI messaging), pricing clarity, security\/compliance readiness, and stakeholder alignment all influence the buyer.<\/p>\n<\/li>\n

      4. \n

        Output \/ outcome: a paid subscription (or not)<\/strong>\n The trial becomes a paid plan, an invoice, or a contract\u2014or the user churns, stalls, or needs more time. Strong Trial-to-paid Conversion creates a clean, measurable link between trial starts and revenue outcomes in Demand Generation & B2B Marketing<\/strong> reporting.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Trial-to-paid Conversion<\/h2>\n\n\n\n

        Improving Trial-to-paid Conversion requires coordinated work across marketing, product, sales, and analytics. The most impactful components include:<\/p>\n\n\n\n

        Process and lifecycle design<\/h3>\n\n\n\n
          \n
        • Clear lifecycle stages: trial started \u2192 activated \u2192 engaged \u2192 purchase intent \u2192 paid<\/li>\n
        • Defined handoffs between marketing automation and sales assistance<\/li>\n
        • Consistent SLAs for outreach when a trial account shows buying signals<\/li>\n<\/ul>\n\n\n\n

          Product onboarding and education<\/h3>\n\n\n\n
            \n
          • Guided setup that drives the \u201cfirst value moment\u201d<\/li>\n
          • Role-based onboarding paths (admin vs end user vs evaluator)<\/li>\n
          • In-product prompts tied to success milestones, not just feature tours<\/li>\n<\/ul>\n\n\n\n

            Offer, pricing, and packaging<\/h3>\n\n\n\n
              \n
            • Trial terms that match sales cycle reality (time-boxed vs usage-based)<\/li>\n
            • Clear upgrade paths and plan comparisons<\/li>\n
            • Removal of \u201csurprise\u201d constraints that cause late-stage friction<\/li>\n<\/ul>\n\n\n\n

              Data inputs and governance<\/h3>\n\n\n\n
                \n
              • Accurate event tracking for activation behaviors<\/li>\n
              • Identity resolution (user-to-account mapping for B2B trials)<\/li>\n
              • Governance for definitions (what counts as \u201ctrial,\u201d \u201cpaid,\u201d and \u201cconverted\u201d)<\/li>\n<\/ul>\n\n\n\n

                Team responsibilities<\/h3>\n\n\n\n
                  \n
                • Marketing: lifecycle messaging, segmentation, offer tests<\/li>\n
                • Sales\/BDR: high-intent trial outreach and stakeholder mapping<\/li>\n
                • Product: reducing time-to-value and friction<\/li>\n
                • RevOps\/Analytics: measurement integrity and attribution logic<\/li>\n<\/ul>\n\n\n\n

                  Types of Trial-to-paid Conversion<\/h2>\n\n\n\n

                  While \u201ctypes\u201d aren\u2019t formalized universally, Trial-to-paid Conversion varies meaningfully by go-to-market motion. The most useful distinctions are:<\/p>\n\n\n\n

                  Self-serve Trial-to-paid Conversion<\/h3>\n\n\n\n

                  Users trial and upgrade without speaking to sales. Conversion depends heavily on onboarding, in-app value, pricing clarity, and frictionless checkout.<\/p>\n\n\n\n

                  Sales-assisted Trial-to-paid Conversion<\/h3>\n\n\n\n

                  Trials are supported by reps through demos, evaluation plans, and procurement guidance. Conversion depends on qualification, sales follow-up speed, multi-stakeholder enablement, and risk reduction (security, compliance, ROI).<\/p>\n\n\n\n

                  Product-led with account expansion<\/h3>\n\n\n\n

                  A trial may start with a single user, but conversion happens when the account upgrades after broader adoption. Here, Trial-to-paid Conversion is tied to account-level activation and internal virality, not just a single user\u2019s behavior.<\/p>\n\n\n\n

                  These distinctions matter in Demand Generation & B2B Marketing<\/strong> because each motion requires different messaging, measurement, and resource allocation.<\/p>\n\n\n\n

                  Real-World Examples of Trial-to-paid Conversion<\/h2>\n\n\n\n

                  Example 1: High-intent SEO trials that don\u2019t convert<\/h3>\n\n\n\n

                  A B2B SaaS company ranks for \u201cbest [category] software\u201d and drives many trial starts. Trial-to-paid Conversion is low because onboarding assumes advanced configuration, while SEO visitors are early-stage evaluators. The fix: create a \u201cquick-start\u201d path, add use-case templates, and route complex setups to a sales-assisted track.<\/p>\n\n\n\n

                  Example 2: Paid search trials with great conversion but weak retention<\/h3>\n\n\n\n

                  A company runs ads targeting compliance-driven keywords and sees strong Trial-to-paid Conversion. However, many accounts churn after the first billing cycle because the trial focused on \u201cgetting to purchase\u201d instead of \u201cgetting to success.\u201d In Demand Generation & B2B Marketing<\/strong>, the optimization expands from conversion to include activation quality and early retention milestones.<\/p>\n\n\n\n

                  Example 3: Sales-assisted trials that stall in procurement<\/h3>\n\n\n\n

                  A mid-market tool generates trials from webinars and partner co-marketing. Activation is strong, but Trial-to-paid Conversion stalls due to security reviews and unclear contract terms. The fix: publish a security package, streamline legal steps, and equip reps with stakeholder-ready materials that reduce friction late in the funnel.<\/p>\n\n\n\n

                  Benefits of Using Trial-to-paid Conversion<\/h2>\n\n\n\n

                  When teams manage Trial-to-paid Conversion intentionally (not just as a dashboard number), they gain:<\/p>\n\n\n\n

                    \n
                  • Performance improvements:<\/strong> Better onboarding, faster time-to-value, and clearer upgrade paths increase revenue from the same trial volume.<\/li>\n
                  • Cost savings:<\/strong> Higher conversion means fewer paid clicks and fewer SDR hours are needed per closed customer.<\/li>\n
                  • Efficiency gains:<\/strong> Segmentation and routing reduce wasted outreach on low-fit trials, improving sales productivity.<\/li>\n
                  • Better customer experience:<\/strong> Buyers feel guided, informed, and confident\u2014rather than pushed\u2014through the evaluation process.<\/li>\n
                  • Stronger alignment:<\/strong> In Demand Generation & B2B Marketing<\/strong>, Trial-to-paid Conversion creates a shared objective across teams that otherwise optimize conflicting KPIs.<\/li>\n<\/ul>\n\n\n\n

                    Challenges of Trial-to-paid Conversion<\/h2>\n\n\n\n

                    Trial-to-paid Conversion is powerful, but it\u2019s easy to misread or mismanage. Common challenges include:<\/p>\n\n\n\n

                      \n
                    • Measurement ambiguity:<\/strong> What counts as \u201ctrial started\u201d (signup vs first login)? What counts as \u201cpaid\u201d (invoice sent vs payment received)?<\/li>\n
                    • B2B identity complexity:<\/strong> A single account may have multiple trial users, making user-level conversion misleading.<\/li>\n
                    • Attribution pitfalls:<\/strong> Channels that drive \u201cmore trials\u201d might drive lower-quality trials, harming Trial-to-paid Conversion and LTV.<\/li>\n
                    • Product friction:<\/strong> If initial setup requires data, integrations, or admin approvals, time-to-value increases and conversion falls.<\/li>\n
                    • Misaligned incentives:<\/strong> Marketing optimizes trial volume, sales optimizes qualified pipeline, product optimizes engagement\u2014without a shared conversion definition.<\/li>\n<\/ul>\n\n\n\n

                      In Demand Generation & B2B Marketing<\/strong>, these issues can create false confidence (or unnecessary panic) unless governance is strong.<\/p>\n\n\n\n

                      Best Practices for Trial-to-paid Conversion<\/h2>\n\n\n\n

                      1) Define conversion precisely and standardize the window<\/h3>\n\n\n\n

                      Decide what \u201cconverted\u201d means (first payment, contract signed, upgrade event) and define the conversion window (e.g., 14, 30, or 60 days). Consistency is crucial for trend analysis.<\/p>\n\n\n\n

                      2) Optimize for activation, not activity<\/h3>\n\n\n\n

                      Identify the few actions that predict purchase (e.g., connecting a data source, inviting teammates, building a first project) and design onboarding around them. Trial-to-paid Conversion improves when users reach meaningful outcomes quickly.<\/p>\n\n\n\n

                      3) Segment trials by intent and fit<\/h3>\n\n\n\n

                      Separate:\n– ICP vs non-ICP trials\n– Self-serve vs sales-assisted\n– High-intent channels (pricing page, competitor comparisons) vs exploratory channels <\/p>\n\n\n\n

                      Then analyze Trial-to-paid Conversion by segment, not just as an average.<\/p>\n\n\n\n

                      4) Use lifecycle messaging that matches the evaluation stage<\/h3>\n\n\n\n

                      Send fewer generic \u201ctips\u201d and more stage-based guidance:\n– Day 0\u20131: setup and first win\n– Day 2\u20137: use-case depth, proof, team adoption\n– Final days: ROI recap, upgrade steps, stakeholder materials <\/p>\n\n\n\n

                      5) Build a conversion playbook for sales-assisted trials<\/h3>\n\n\n\n

                      Define triggers (PQL-like behaviors), outreach templates, evaluation plans, and objection handling. In Demand Generation & B2B Marketing<\/strong>, this turns sporadic conversions into a repeatable system.<\/p>\n\n\n\n

                      6) Reduce upgrade friction<\/h3>\n\n\n\n

                      Make pricing transparent, minimize surprise limits, and ensure checkout\/contract steps are clear. Many Trial-to-paid Conversion losses happen after the product has already proven value.<\/p>\n\n\n\n

                      Tools Used for Trial-to-paid Conversion<\/h2>\n\n\n\n

                      Trial-to-paid Conversion isn\u2019t managed in one system. In Demand Generation & B2B Marketing<\/strong>, teams typically rely on a toolkit that covers tracking, orchestration, and reporting:<\/p>\n\n\n\n

                        \n
                      • Analytics tools:<\/strong> Product and web analytics for activation funnels, cohort analysis, and behavior-to-conversion correlations.<\/li>\n
                      • Automation tools:<\/strong> Lifecycle email, in-app messaging coordination, lead scoring, and routing logic.<\/li>\n
                      • CRM systems:<\/strong> Account ownership, pipeline tracking, sales activities, and revenue attribution.<\/li>\n
                      • Ad platforms:<\/strong> Campaign segmentation by trial quality (not just volume) and audience targeting.<\/li>\n
                      • SEO tools:<\/strong> Keyword and landing page performance tied to downstream conversion outcomes.<\/li>\n
                      • Reporting dashboards:<\/strong> Single-source KPI views for Trial-to-paid Conversion, segmented by channel, ICP fit, and sales motion.<\/li>\n<\/ul>\n\n\n\n

                        The goal is not \u201cmore tools,\u201d but an integrated measurement chain from trial start \u2192 activation \u2192 purchase.<\/p>\n\n\n\n

                        Metrics Related to Trial-to-paid Conversion<\/h2>\n\n\n\n

                        Trial-to-paid Conversion is most informative when paired with supporting metrics that explain why<\/em> it moved:<\/p>\n\n\n\n

                          \n
                        • Trial start volume:<\/strong> How many trials begin (by channel and segment).<\/li>\n
                        • Activation rate:<\/strong> The percentage of trials that hit key value milestones.<\/li>\n
                        • Time-to-value:<\/strong> How long it takes to reach the first meaningful outcome.<\/li>\n
                        • Upgrade rate by cohort:<\/strong> Trial-to-paid Conversion by signup week\/month to identify product or campaign shifts.<\/li>\n
                        • Sales assist rate:<\/strong> Share of trials that convert with sales involvement vs self-serve.<\/li>\n
                        • Cost per paid customer:<\/strong> CAC expressed at the paid conversion stage, not just at trial.<\/li>\n
                        • Early retention \/ churn:<\/strong> Conversion without retention can inflate short-term results and hurt long-term growth.<\/li>\n
                        • Expansion signals:<\/strong> Seats added, usage growth, or plan upgrades following initial conversion.<\/li>\n<\/ul>\n\n\n\n

                          In Demand Generation & B2B Marketing<\/strong>, these metrics help teams avoid optimizing Trial-to-paid Conversion at the expense of customer quality.<\/p>\n\n\n\n

                          Future Trends of Trial-to-paid Conversion<\/h2>\n\n\n\n

                          Trial-to-paid Conversion is evolving alongside how B2B buyers evaluate software:<\/p>\n\n\n\n

                            \n
                          • AI-driven personalization:<\/strong> Onboarding and in-app guidance will increasingly adapt to role, industry, and intent signals to accelerate time-to-value.<\/li>\n
                          • Automation with guardrails:<\/strong> More lifecycle orchestration will be automated, but governed to avoid spammy experiences and misrouting.<\/li>\n
                          • Privacy and measurement changes:<\/strong> Less reliable third-party tracking increases the importance of first-party product events and clean lifecycle definitions.<\/li>\n
                          • Richer intent modeling:<\/strong> Teams will combine product usage, website behavior, and account data to predict conversion likelihood earlier.<\/li>\n
                          • Hybrid motions as the default:<\/strong> Many companies will blend self-serve trials with selective sales assistance, making segmented Trial-to-paid Conversion reporting essential in Demand Generation & B2B Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                            Trial-to-paid Conversion vs Related Terms<\/h2>\n\n\n\n

                            Trial-to-paid Conversion vs Activation Rate<\/h3>\n\n\n\n

                            Activation rate measures whether trial users reach key product milestones. Trial-to-paid Conversion measures whether they become paying customers. Activation is often a leading indicator; conversion is the revenue outcome.<\/p>\n\n\n\n

                            Trial-to-paid Conversion vs Lead-to-customer Conversion<\/h3>\n\n\n\n

                            Lead-to-customer conversion covers the full journey from lead capture to becoming a customer, which may include demos, trials, and sales cycles. Trial-to-paid Conversion starts later\u2014only after the trial begins.<\/p>\n\n\n\n

                            Trial-to-paid Conversion vs Win Rate<\/h3>\n\n\n\n

                            Win rate typically refers to opportunities won in a sales pipeline. Trial-to-paid Conversion includes both self-serve and sales-assisted upgrades and may occur without a formal opportunity being created.<\/p>\n\n\n\n

                            Who Should Learn Trial-to-paid Conversion<\/h2>\n\n\n\n
                              \n
                            • Marketers:<\/strong> To connect acquisition tactics to revenue and improve lifecycle performance within Demand Generation & B2B Marketing<\/strong>.<\/li>\n
                            • Analysts and RevOps:<\/strong> To build reliable funnel definitions, segment performance, and reduce attribution confusion.<\/li>\n
                            • Agencies and consultants:<\/strong> To advise clients beyond traffic generation and into conversion and retention levers.<\/li>\n
                            • Business owners and founders:<\/strong> To understand whether growth is scalable and whether product experience matches positioning.<\/li>\n
                            • Developers and product teams:<\/strong> To instrument key events, reduce friction, and support experiments that measurably improve Trial-to-paid Conversion.<\/li>\n<\/ul>\n\n\n\n

                              Summary of Trial-to-paid Conversion<\/h2>\n\n\n\n

                              Trial-to-paid Conversion measures how effectively a business turns trial users into paying customers. It matters because it links product value delivery to revenue efficiency, making it a cornerstone metric in Demand Generation & B2B Marketing<\/strong>. When managed well, it improves unit economics, clarifies channel quality, strengthens forecasting, and aligns teams around shared outcomes. In practical terms, Trial-to-paid Conversion supports Demand Generation & B2B Marketing<\/strong> by turning demand capture into dependable revenue.<\/p>\n\n\n\n

                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is Trial-to-paid Conversion?<\/h3>\n\n\n\n

                              Trial-to-paid Conversion is the percentage of users or accounts that start a product trial and then upgrade to a paid plan within a defined time window.<\/p>\n\n\n\n

                              2) What\u2019s a good Trial-to-paid Conversion rate?<\/h3>\n\n\n\n

                              It depends on price, complexity, and motion (self-serve vs sales-assisted). The most useful benchmark is your own historical trend by segment (ICP, channel, and cohort), not a single industry number.<\/p>\n\n\n\n

                              3) How do you improve Trial-to-paid Conversion without increasing ad spend?<\/h3>\n\n\n\n

                              Focus on activation: shorten time-to-value, simplify setup, improve onboarding guidance, reduce upgrade friction, and segment lifecycle messaging so users get what they need at the right time.<\/p>\n\n\n\n

                              4) How is Trial-to-paid Conversion used in Demand Generation & B2B Marketing?<\/h3>\n\n\n\n

                              In Demand Generation & B2B Marketing<\/strong>, it connects trial acquisition to revenue outcomes, helping teams evaluate channel quality, optimize lifecycle journeys, and align marketing and sales around conversion goals.<\/p>\n\n\n\n

                              5) Should Trial-to-paid Conversion be measured at the user level or account level?<\/h3>\n\n\n\n

                              For B2B, account-level is often more accurate because multiple users may trial within one company and purchasing usually happens at the account level. User-level can still help diagnose onboarding issues.<\/p>\n\n\n\n

                              6) What\u2019s the difference between activation and Trial-to-paid Conversion?<\/h3>\n\n\n\n

                              Activation measures whether the trial reached meaningful product usage milestones. Trial-to-paid Conversion measures whether that activated usage resulted in a paid subscription.<\/p>\n\n\n\n

                              7) How long should the conversion window be?<\/h3>\n\n\n\n

                              Choose a window that reflects your typical evaluation cycle\u2014often 14\u201330 days for SMB self-serve, and 30\u201390 days (or more) for sales-assisted B2B. The key is consistency and segment-specific reporting.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              Trial-to-paid Conversion is one of the most important \u201cmoment of truth\u201d metrics in subscription and SaaS growth\u2014especially in **Demand Generation & B2B Marketing**, where buyers expect to evaluate a product before committing budget. It describes how effectively a business turns trial users into paying customers, bridging the gap between initial interest and revenue.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1891],"tags":[],"class_list":["post-7504","post","type-post","status-publish","format-standard","hentry","category-demand-generation-b2b-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7504"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7504\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}