{"id":7482,"date":"2026-03-24T14:48:52","date_gmt":"2026-03-24T14:48:52","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/recycle-program\/"},"modified":"2026-03-24T14:48:52","modified_gmt":"2026-03-24T14:48:52","slug":"recycle-program","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/recycle-program\/","title":{"rendered":"Recycle Program: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Demand Generation & B2B Marketing"},"content":{"rendered":"\n

A Recycle Program<\/strong> is a structured way to route stalled, unready, or previously disqualified leads (and sometimes accounts or opportunities) back into marketing and sales motions so they can be re-engaged, re-nurtured, and re-qualified when timing and intent improve. In Demand Generation & B2B Marketing<\/strong>, it\u2019s the operational bridge between \u201cnot now\u201d and \u201cready later\u201d\u2014turning near-misses into future pipeline.<\/p>\n\n\n\n

This matters because most B2B buyers don\u2019t convert the first time they raise their hand. A well-run Recycle Program<\/strong> helps teams capture more value from existing lead flow, reduce wasted acquisition spend, and improve alignment between marketing and sales. In Demand Generation & B2B Marketing<\/strong>, it\u2019s one of the highest-leverage ways to improve conversion rates without relying solely on more top-of-funnel volume.<\/p>\n\n\n\n

What Is Recycle Program?<\/h2>\n\n\n\n

A Recycle Program<\/strong> is a defined process for reintroducing contacts (or accounts) into appropriate nurture and outreach journeys after they fail to progress through the funnel. \u201cFail to progress\u201d could mean they were marked unqualified by sales, went dark after a demo request, paused an evaluation, lacked budget this quarter, or simply weren\u2019t the right timing.<\/p>\n\n\n\n

The core concept is simple: recycling is intentional follow-up with structure<\/strong>, not random \u201ccheck-ins.\u201d It requires rules for when to recycle, how to segment people based on why they stalled, and how to re-engage them with relevant messaging and channels.<\/p>\n\n\n\n

From a business perspective, a Recycle Program<\/strong> protects your customer acquisition investment. In Demand Generation & B2B Marketing<\/strong>, it sits at the intersection of lead management, lifecycle marketing, and revenue operations\u2014ensuring leads don\u2019t disappear into a CRM graveyard and that sales time is focused on the highest-propensity conversations.<\/p>\n\n\n\n

Why Recycle Program Matters in Demand Generation & B2B Marketing<\/h2>\n\n\n\n

In Demand Generation & B2B Marketing<\/strong>, performance isn\u2019t just about creating leads\u2014it\u2019s about creating revenue outcomes<\/em>. A Recycle Program<\/strong> supports that by improving:<\/p>\n\n\n\n

    \n
  • Pipeline efficiency:<\/strong> More opportunities from the same lead volume by reactivating prospects when conditions change.<\/li>\n
  • Sales productivity:<\/strong> Fewer low-quality follow-ups for sales, because marketing handles longer-term warming.<\/li>\n
  • Funnel integrity:<\/strong> Clear lifecycle stages and definitions reduce internal disputes about \u201clead quality.\u201d<\/li>\n
  • Competitive advantage:<\/strong> Buyers often evaluate multiple vendors over time; staying present and relevant increases win probability when timing shifts.<\/li>\n<\/ul>\n\n\n\n

    Most importantly, a Recycle Program<\/strong> recognizes the reality of B2B: long cycles, buying committees, and shifting priorities. In Demand Generation & B2B Marketing<\/strong>, that makes recycling a strategic capability, not a nice-to-have.<\/p>\n\n\n\n

    How Recycle Program Works<\/h2>\n\n\n\n

    A Recycle Program<\/strong> is both a workflow and a set of operating rules. A practical way to understand it is through four stages:<\/p>\n\n\n\n

    1) Input or trigger<\/h3>\n\n\n\n

    Typical triggers include:\n– Sales marks a lead as \u201cnot now,\u201d \u201cno budget,\u201d \u201cno project,\u201d or \u201clost to timing\u201d\n– No response after a defined number of outreach attempts\n– Opportunity closes-lost for non-competitive reasons (timing, internal priorities)\n– Lead score decays below a threshold\n– Account intent drops (fewer visits, fewer high-intent events)<\/p>\n\n\n\n

    2) Analysis or processing<\/h3>\n\n\n\n

    Before re-engagement begins, the lead is categorized so the next steps match reality:\n– Reason codes:<\/strong> Why did it stall (timing, authority, need, budget, fit)?\n– Segmentation:<\/strong> Persona, industry, company size, product line, region\n– Data checks:<\/strong> Is the email valid, is the role current, is the account still in ICP?\n– Suppression rules:<\/strong> Avoid over-contacting or conflicting sales motions<\/p>\n\n\n\n

    3) Execution or application<\/h3>\n\n\n\n

    Marketing (and sometimes sales) runs coordinated plays:\n– Nurture sequences aligned to the stall reason\n– Retargeting to keep the brand present\n– Event\/webinar invitations to rebuild engagement\n– Content personalization by role and stage\n– Timed \u201cre-qualification\u201d checks when engagement rises<\/p>\n\n\n\n

    4) Output or outcome<\/h3>\n\n\n\n

    The program produces measurable outcomes such as:\n– Re-qualified leads returned to sales\n– Meetings booked after re-engagement\n– Higher conversion from MQL to SQL (or equivalent)\n– More pipeline created per marketing dollar<\/p>\n\n\n\n

    In Demand Generation & B2B Marketing<\/strong>, the point is not to \u201cspam harder,\u201d but to re-enter prospects into the right journey with the right expectations.<\/p>\n\n\n\n

    Key Components of Recycle Program<\/h2>\n\n\n\n

    A strong Recycle Program<\/strong> depends on a few foundational elements:<\/p>\n\n\n\n

    Lifecycle definitions and routing rules<\/h3>\n\n\n\n
      \n
    • Clear definitions for stages (Inquiry, MQL, SQL, Opportunity, Recycle)<\/li>\n
    • Entry\/exit criteria for recycling (time-based + behavior-based)<\/li>\n
    • Routing ownership: when marketing owns, when sales re-engages<\/li>\n<\/ul>\n\n\n\n

      Data inputs<\/h3>\n\n\n\n
        \n
      • CRM fields for status, stage, reason codes, timestamps<\/li>\n
      • Engagement events (email clicks, site visits, content downloads)<\/li>\n
      • Fit attributes (industry, revenue, tech stack, role seniority)<\/li>\n<\/ul>\n\n\n\n

        Systems and processes<\/h3>\n\n\n\n
          \n
        • Marketing automation workflows for segmentation and nurture<\/li>\n
        • Lead scoring and\/or intent signals to detect renewed interest<\/li>\n
        • SLA governance between marketing and sales (response times, disposition requirements)<\/li>\n<\/ul>\n\n\n\n

          Team responsibilities and governance<\/h3>\n\n\n\n
            \n
          • Sales provides consistent dispositions and reason codes<\/li>\n
          • Marketing owns nurture strategy and content mapping<\/li>\n
          • RevOps ensures data quality, routing logic, and reporting<\/li>\n
          • Regular reviews to adjust rules based on performance<\/li>\n<\/ul>\n\n\n\n

            In Demand Generation & B2B Marketing<\/strong>, recycling works best when it\u2019s treated like a revenue system, not a one-off campaign.<\/p>\n\n\n\n

            Types of Recycle Program<\/h2>\n\n\n\n

            \u201cRecycle Program\u201d isn\u2019t one rigid model, but there are practical variants commonly used in Demand Generation & B2B Marketing<\/strong>:<\/p>\n\n\n\n

            Lead recycling vs. opportunity recycling vs. account recycling<\/h3>\n\n\n\n
              \n
            • Lead recycling:<\/strong> Individual contacts aren\u2019t ready; move them into nurture.<\/li>\n
            • Opportunity recycling:<\/strong> Closed-lost due to timing; run a structured re-engagement plan tied to the buying cycle.<\/li>\n
            • Account recycling (ABM):<\/strong> Target accounts pause; shift to lighter-touch account warming until intent returns.<\/li>\n<\/ul>\n\n\n\n

              Time-based vs. behavior-based recycling<\/h3>\n\n\n\n
                \n
              • Time-based:<\/strong> After X days inactive or after X attempts, move to recycle.<\/li>\n
              • Behavior-based:<\/strong> Trigger re-entry when intent signals rise (pricing page visits, demo page revisits, competitor comparisons).<\/li>\n<\/ul>\n\n\n\n

                Manual vs. automated recycling<\/h3>\n\n\n\n
                  \n
                • Manual:<\/strong> Sales or marketing ops moves records based on judgment; useful for complex enterprise deals.<\/li>\n
                • Automated:<\/strong> Rules handle large volumes; improves consistency and speed but requires careful governance.<\/li>\n<\/ul>\n\n\n\n

                  \u201cSoft recycle\u201d vs. \u201chard recycle\u201d<\/h3>\n\n\n\n
                    \n
                  • Soft recycle:<\/strong> Maintain light engagement (newsletter, occasional invites).<\/li>\n
                  • Hard recycle:<\/strong> Put leads into a structured multi-step nurture and re-qualification cadence.<\/li>\n<\/ul>\n\n\n\n

                    Real-World Examples of Recycle Program<\/h2>\n\n\n\n

                    Example 1: SaaS demo requests that aren\u2019t ready<\/h3>\n\n\n\n

                    A B2B SaaS company receives many demo requests from smaller firms outside ICP or from teams without budget. Sales dispositions them as \u201ctiming\/budget.\u201d A Recycle Program<\/strong> places them into:\n– A 6\u201310 week educational track (use cases, ROI, implementation)\n– Quarterly check-ins with updated benchmarks\n– A trigger to alert sales if they revisit pricing or integration pages<\/p>\n\n\n\n

                    Result: fewer wasted SDR cycles and a measurable stream of re-qualified leads\u2014classic Demand Generation & B2B Marketing<\/strong> efficiency.<\/p>\n\n\n\n

                    Example 2: Webinar leads that spike then go silent<\/h3>\n\n\n\n

                    An industrial services company runs a webinar series and gets high engagement, but many attendees don\u2019t book meetings. The Recycle Program<\/strong> segments by role:\n– Executives get business-case content and customer stories\n– Practitioners get technical guides and templates\n– Procurement gets implementation and risk-management assets<\/p>\n\n\n\n

                    Leads that re-engage (multiple visits or repeat attendance) are routed back to sales with context. In Demand Generation & B2B Marketing<\/strong>, this improves conversion without increasing webinar spend.<\/p>\n\n\n\n

                    Example 3: ABM account stalls mid-evaluation<\/h3>\n\n\n\n

                    A target account reaches late-stage evaluation, then pauses due to internal reprioritization. The Recycle Program<\/strong> shifts the account into:\n– Lighter-touch retargeting and thought leadership\n– A quarterly \u201cchange trigger\u201d watch (new executive hire, funding, expansion)\n– Re-activation play when intent returns (tailored POV + updated proposal)<\/p>\n\n\n\n

                    This keeps the relationship warm without aggressive outreach fatigue\u2014especially important in Demand Generation & B2B Marketing<\/strong> for enterprise cycles.<\/p>\n\n\n\n

                    Benefits of Using Recycle Program<\/h2>\n\n\n\n

                    A well-designed Recycle Program<\/strong> can deliver:<\/p>\n\n\n\n

                      \n
                    • Higher pipeline yield from existing lead flow:<\/strong> Re-engagement can be cheaper than acquiring net-new prospects.<\/li>\n
                    • Lower cost per opportunity:<\/strong> More opportunities created per marketing dollar as recycled leads convert later.<\/li>\n
                    • Improved sales focus:<\/strong> Sales works higher-intent leads while marketing nurtures the rest.<\/li>\n
                    • Better buyer experience:<\/strong> Prospects receive relevant education instead of repetitive \u201cjust checking in\u201d messages.<\/li>\n
                    • Stronger measurement and forecasting:<\/strong> Consistent recycle stages make lifecycle reporting more reliable in Demand Generation & B2B Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                      Challenges of Recycle Program<\/h2>\n\n\n\n

                      A Recycle Program<\/strong> can underperform if these issues aren\u2019t addressed:<\/p>\n\n\n\n

                        \n
                      • Poor disposition hygiene:<\/strong> If sales doesn\u2019t use reason codes consistently, segmentation and messaging degrade.<\/li>\n
                      • Over-nurturing and fatigue:<\/strong> Too many emails or retargeting impressions can increase unsubscribes and brand irritation.<\/li>\n
                      • Conflicting ownership:<\/strong> If sales and marketing both outreach simultaneously, prospects get duplicate messages.<\/li>\n
                      • Measurement gaps:<\/strong> Multi-touch journeys make it hard to attribute reactivation to a single campaign.<\/li>\n
                      • Stale data:<\/strong> Job changes and account shifts can make recycling the wrong contact or the wrong company.<\/li>\n<\/ul>\n\n\n\n

                        In Demand Generation & B2B Marketing<\/strong>, these problems are solvable\u2014but only with governance and clear operating rules.<\/p>\n\n\n\n

                        Best Practices for Recycle Program<\/h2>\n\n\n\n

                        To make a Recycle Program<\/strong> durable and scalable:<\/p>\n\n\n\n

                        Build reason-code discipline<\/h3>\n\n\n\n
                          \n
                        • Keep reason codes simple and mutually exclusive<\/li>\n
                        • Require a reason code before a lead can be closed out or recycled<\/li>\n
                        • Audit reason-code usage monthly and coach teams on consistency<\/li>\n<\/ul>\n\n\n\n

                          Align content to \u201cwhy not now\u201d<\/h3>\n\n\n\n

                          Map nurture tracks to the most common stall reasons:\n– No budget \u2192 ROI tools, cost justification, phased rollout\n– No urgency \u2192 risk of status quo, trend insights, timing triggers\n– Missing stakeholder \u2192 multi-threading content for different roles\n– Not the right fit \u2192 alternative packages, partner options, or clean disqualification<\/p>\n\n\n\n

                          Use engagement thresholds to re-qualify<\/h3>\n\n\n\n

                          Define what \u201cready again\u201d means, such as:\n– Multiple high-intent page views in 7 days\n– Returning to product\/comparison pages\n– Attending a second event\n– Replying to a nurture email with a specific question<\/p>\n\n\n\n

                          Set SLAs and suppression rules<\/h3>\n\n\n\n
                            \n
                          • Suppress sales outreach while leads are in nurture unless an \u201cintent spike\u201d occurs<\/li>\n
                          • Ensure marketing pauses nurture when a lead becomes active in a sales sequence<\/li>\n
                          • Document handoff rules so prospects experience one coordinated conversation<\/li>\n<\/ul>\n\n\n\n

                            Continuously tune with small experiments<\/h3>\n\n\n\n

                            In Demand Generation & B2B Marketing<\/strong>, incremental improvements add up:\n– Test subject lines and send timing by segment\n– Experiment with shorter vs. longer recycle windows\n– Compare \u201ceducation-first\u201d vs. \u201cmeeting-first\u201d nurture strategies<\/p>\n\n\n\n

                            Tools Used for Recycle Program<\/h2>\n\n\n\n

                            A Recycle Program<\/strong> is enabled by systems that control data, journeys, and measurement. Common tool categories in Demand Generation & B2B Marketing<\/strong> include:<\/p>\n\n\n\n

                              \n
                            • CRM systems:<\/strong> Track lifecycle stages, dispositions, activities, and ownership.<\/li>\n
                            • Marketing automation platforms:<\/strong> Run nurture workflows, scoring, suppression, and triggered messaging.<\/li>\n
                            • Analytics tools:<\/strong> Measure conversion paths, cohort performance, and channel impact.<\/li>\n
                            • Ad platforms and retargeting systems:<\/strong> Support recycled audiences with tailored ads and frequency controls.<\/li>\n
                            • Data enrichment and validation:<\/strong> Improve firmographic accuracy and reduce bounce rates.<\/li>\n
                            • Reporting dashboards \/ BI:<\/strong> Combine CRM + marketing automation + web analytics to monitor recycle performance.<\/li>\n<\/ul>\n\n\n\n

                              The key is integration and governance: recycling fails when tools don\u2019t share consistent lifecycle state.<\/p>\n\n\n\n

                              Metrics Related to Recycle Program<\/h2>\n\n\n\n

                              To manage a Recycle Program<\/strong> well, track metrics across volume, quality, velocity, and business impact:<\/p>\n\n\n\n

                              Volume and flow<\/h3>\n\n\n\n
                                \n
                              • Recycled leads per week\/month<\/li>\n
                              • Recycle rate (recycled \u00f7 sales-touched or sales-dispositioned)<\/li>\n
                              • Percentage of leads stuck without a disposition (process health)<\/li>\n<\/ul>\n\n\n\n

                                Engagement and readiness<\/h3>\n\n\n\n
                                  \n
                                • Recycle nurture open\/click rates (directional, not absolute)<\/li>\n
                                • Website re-engagement rate (return visits, high-intent page views)<\/li>\n
                                • Event re-attendance or content consumption depth<\/li>\n<\/ul>\n\n\n\n

                                  Conversion and velocity<\/h3>\n\n\n\n
                                    \n
                                  • Re-qualification rate (recycled \u2192 qualified again)<\/li>\n
                                  • Time-to-re-qualify (median days from recycle to return to sales)<\/li>\n
                                  • Meeting rate from recycled leads<\/li>\n<\/ul>\n\n\n\n

                                    Revenue impact<\/h3>\n\n\n\n
                                      \n
                                    • Pipeline created from recycled leads (sourced or influenced, based on your model)<\/li>\n
                                    • Win rate and sales cycle length for recycled opportunities<\/li>\n
                                    • Cost per reactivated opportunity (including media + tooling + content time)<\/li>\n<\/ul>\n\n\n\n

                                      In Demand Generation & B2B Marketing<\/strong>, these metrics help prove recycling is not \u201cbusy work,\u201d but a pipeline engine.<\/p>\n\n\n\n

                                      Future Trends of Recycle Program<\/h2>\n\n\n\n

                                      Several shifts are shaping how a Recycle Program<\/strong> evolves within Demand Generation & B2B Marketing<\/strong>:<\/p>\n\n\n\n

                                        \n
                                      • AI-assisted scoring and next-best-action:<\/strong> More teams will predict when<\/em> a lead is likely to re-enter market and automate the right outreach at the right time.<\/li>\n
                                      • Journey orchestration across channels:<\/strong> Recycling will expand beyond email to coordinated sequences across ads, website personalization, events, and sales touches.<\/li>\n
                                      • First-party data emphasis:<\/strong> As measurement becomes more privacy-constrained, recycle strategies will rely more on owned engagement signals and clean lifecycle tracking.<\/li>\n
                                      • Personalization at scale:<\/strong> Content and messaging will be tailored by role, industry, and problem stage\u2014especially for larger buying committees.<\/li>\n
                                      • RevOps standardization:<\/strong> Recycling will become a formal lifecycle stage with stricter governance, improving reporting in Demand Generation & B2B Marketing<\/strong> organizations.<\/li>\n<\/ul>\n\n\n\n

                                        Recycle Program vs Related Terms<\/h2>\n\n\n\n

                                        Understanding nearby concepts prevents confusion and improves execution:<\/p>\n\n\n\n

                                        Recycle Program vs lead nurturing<\/h3>\n\n\n\n
                                          \n
                                        • Lead nurturing<\/strong> is broader: ongoing education for leads at many stages.<\/li>\n
                                        • A Recycle Program<\/strong> is specific: a structured path for leads that stalled or were disqualified to re-enter a journey with clear re-qualification criteria.<\/li>\n<\/ul>\n\n\n\n

                                          Recycle Program vs win-back campaigns<\/h3>\n\n\n\n
                                            \n
                                          • Win-back<\/strong> typically targets former customers to re-purchase.<\/li>\n
                                          • A Recycle Program<\/strong> focuses on pre-customer prospects (and sometimes lost opportunities) that may become customers later.<\/li>\n<\/ul>\n\n\n\n

                                            Recycle Program vs remarketing\/retargeting<\/h3>\n\n\n\n
                                              \n
                                            • Retargeting<\/strong> is a channel tactic (ads shown to previous visitors).<\/li>\n
                                            • A Recycle Program<\/strong> is a full lifecycle system that may include retargeting, email, sales re-engagement, and scoring.<\/li>\n<\/ul>\n\n\n\n

                                              Who Should Learn Recycle Program<\/h2>\n\n\n\n

                                              A Recycle Program<\/strong> is valuable knowledge for:<\/p>\n\n\n\n

                                                \n
                                              • Marketers:<\/strong> Build lifecycle journeys that produce pipeline, not just leads, in Demand Generation & B2B Marketing<\/strong>.<\/li>\n
                                              • Analysts:<\/strong> Create clean funnel reporting, cohort analysis, and recycle performance dashboards.<\/li>\n
                                              • Agencies:<\/strong> Deliver better lead management outcomes for clients by improving conversion after the first touch.<\/li>\n
                                              • Business owners and founders:<\/strong> Increase revenue efficiency by maximizing value from existing demand capture.<\/li>\n
                                              • Developers and marketing ops\/RevOps:<\/strong> Implement routing logic, data models, integrations, and automation safely and reliably.<\/li>\n<\/ul>\n\n\n\n

                                                Summary of Recycle Program<\/h2>\n\n\n\n

                                                A Recycle Program<\/strong> is a structured system for re-engaging stalled or unready prospects and routing them back into appropriate nurture and re-qualification flows. It matters because B2B buying is rarely linear, and many \u201cno\u2019s\u201d are really \u201cnot now.\u201d In Demand Generation & B2B Marketing<\/strong>, recycling strengthens funnel efficiency, improves sales productivity, and increases pipeline yield from the demand you already captured. Implemented well, a Recycle Program<\/strong> becomes a durable lifecycle capability that supports long-term Demand Generation & B2B Marketing<\/strong> performance.<\/p>\n\n\n\n

                                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                1) What is a Recycle Program in B2B marketing?<\/h3>\n\n\n\n

                                                A Recycle Program<\/strong> is a defined process for moving unready or stalled leads (or accounts\/opportunities) into targeted re-engagement journeys, then returning them to sales when intent and fit signals increase.<\/p>\n\n\n\n

                                                2) When should a lead enter a Recycle Program?<\/h3>\n\n\n\n

                                                Common entry points include \u201cno response after outreach,\u201d \u201ctiming not right,\u201d \u201cbudget not available,\u201d or \u201cproject deferred.\u201d The best trigger is a clear sales disposition plus a rule (time- or behavior-based) that ensures consistent handling.<\/p>\n\n\n\n

                                                3) How is a Recycle Program different from a generic drip campaign?<\/h3>\n\n\n\n

                                                A drip campaign is usually one-size-fits-all. A Recycle Program<\/strong> is segmented by the reason the deal or lead stalled and includes rules for suppression, re-qualification thresholds, and sales handoff.<\/p>\n\n\n\n

                                                4) What teams own the Recycle Program\u2014marketing or sales?<\/h3>\n\n\n\n

                                                Marketing usually owns the nurture and engagement strategy, sales owns accurate dispositions and timely follow-up when a lead re-qualifies, and RevOps owns governance, routing logic, and reporting.<\/p>\n\n\n\n

                                                5) Which metrics best prove recycle impact on revenue?<\/h3>\n\n\n\n

                                                Track re-qualification rate, meetings booked from recycled leads, pipeline created, win rate of recycled opportunities, and time-to-re-qualify. Pair these with cost per reactivated opportunity to demonstrate efficiency.<\/p>\n\n\n\n

                                                6) How does Demand Generation & B2B Marketing benefit from recycling?<\/h3>\n\n\n\n

                                                In Demand Generation & B2B Marketing<\/strong>, recycling increases pipeline yield, improves sales focus, and reduces wasted acquisition spend by converting more of your existing lead flow over time.<\/p>\n\n\n\n

                                                7) What\u2019s a common mistake when implementing a Recycle Program?<\/h3>\n\n\n\n

                                                The most common mistake is inconsistent reason codes and lifecycle stages. Without clean dispositions and governance, segmentation breaks, reporting becomes unreliable, and prospects receive mismatched messaging.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                A **Recycle Program** is a structured way to route stalled, unready, or previously disqualified leads (and sometimes accounts or opportunities) back into marketing and sales motions so they can be re-engaged, re-nurtured, and re-qualified when timing and intent improve. In **Demand Generation & B2B Marketing**, it\u2019s the operational bridge between \u201cnot now\u201d and \u201cready later\u201d\u2014turning near-misses into future pipeline.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1891],"tags":[],"class_list":["post-7482","post","type-post","status-publish","format-standard","hentry","category-demand-generation-b2b-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7482"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7482\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}