{"id":7474,"date":"2026-03-24T14:30:08","date_gmt":"2026-03-24T14:30:08","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/pipeline-generation\/"},"modified":"2026-03-24T14:30:08","modified_gmt":"2026-03-24T14:30:08","slug":"pipeline-generation","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/pipeline-generation\/","title":{"rendered":"Pipeline Generation: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Demand Generation & B2B Marketing"},"content":{"rendered":"\n

Pipeline Generation is the discipline of creating qualified sales opportunities\u2014pipeline that a sales team can actively pursue and convert into revenue. In Demand Generation & B2B Marketing<\/strong>, Pipeline Generation is where strategy meets accountability: it connects marketing activities to sales-ready outcomes, not just awareness or lead volume.<\/p>\n\n\n\n

Modern buying journeys are longer, more committee-driven, and harder to track across channels. That\u2019s why Pipeline Generation matters in today\u2019s Demand Generation & B2B Marketing<\/strong> strategy: it helps teams prioritize high-intent audiences, coordinate marketing and sales execution, and measure what truly moves revenue forward.<\/p>\n\n\n\n

2) What Is Pipeline Generation?<\/h2>\n\n\n\n

Pipeline Generation<\/strong> is the set of processes, campaigns, and operational practices used to create new sales opportunities (often recorded in a CRM as opportunities) and increase the value and velocity of those opportunities through the funnel.<\/p>\n\n\n\n

At its core, Pipeline Generation answers three business questions:<\/p>\n\n\n\n

    \n
  • Are we creating enough qualified opportunities?<\/strong><\/li>\n
  • Are those opportunities the right fit and likely to close?<\/strong><\/li>\n
  • Are we generating pipeline efficiently and predictably?<\/strong><\/li>\n<\/ul>\n\n\n\n

    In business terms, Pipeline Generation is about building the inventory of potential revenue that feeds future bookings. In Demand Generation & B2B Marketing<\/strong>, it sits between early demand creation (interest, engagement, intent) and later-stage revenue outcomes (closed-won deals). It\u2019s also one of the most effective ways to align marketing goals with sales targets\u2014because pipeline is a shared language.<\/p>\n\n\n\n

    3) Why Pipeline Generation Matters in Demand Generation & B2B Marketing<\/h2>\n\n\n\n

    In Demand Generation & B2B Marketing<\/strong>, success is often judged by growth: revenue, retention, and market expansion. Pipeline Generation contributes directly to that growth by making revenue creation measurable and manageable.<\/p>\n\n\n\n

    Key reasons it matters:<\/p>\n\n\n\n

      \n
    • Strategic focus:<\/strong> It pushes teams to prioritize accounts and segments that can realistically become customers, rather than optimizing for vanity metrics.<\/li>\n
    • Forecast support:<\/strong> A healthy pipeline reduces uncertainty. When pipeline coverage is tracked reliably, revenue forecasting improves.<\/li>\n
    • Resource efficiency:<\/strong> Pipeline Generation highlights which channels, audiences, and offers produce opportunities\u2014not just clicks or form fills.<\/li>\n
    • Competitive advantage:<\/strong> Teams that generate pipeline consistently can outspend or out-execute competitors because they can justify investment with revenue-linked outcomes.<\/li>\n<\/ul>\n\n\n\n

      Done well, Pipeline Generation turns marketing into a repeatable system for producing sales opportunities, not a series of disconnected campaigns.<\/p>\n\n\n\n

      4) How Pipeline Generation Works<\/h2>\n\n\n\n

      Pipeline Generation is both conceptual and operational. In practice, it typically follows a workflow that links targeting, execution, and conversion into opportunities.<\/p>\n\n\n\n

      1) Input \/ Trigger: Define who and what you\u2019re trying to create<\/h3>\n\n\n\n
        \n
      • Ideal customer profile (ICP) and qualification criteria <\/li>\n
      • Revenue targets and required pipeline coverage <\/li>\n
      • Priority segments, regions, products, or industries <\/li>\n
      • Clear definitions of lifecycle stages (lead, qualified lead, opportunity)<\/li>\n<\/ul>\n\n\n\n

        2) Analysis \/ Processing: Identify and prioritize likely buyers<\/h3>\n\n\n\n
          \n
        • Account research and segmentation <\/li>\n
        • Behavioral and intent signals (content consumption, site activity, event attendance) <\/li>\n
        • Lead scoring or account scoring to prioritize follow-up <\/li>\n
        • Historical performance analysis (which sources create pipeline that closes)<\/li>\n<\/ul>\n\n\n\n

          3) Execution \/ Application: Run programs that convert intent into opportunities<\/h3>\n\n\n\n
            \n
          • Content and offers matched to buying-stage needs <\/li>\n
          • Outbound and inbound motions that drive sales conversations <\/li>\n
          • Nurture and retargeting to re-engage stakeholders over time <\/li>\n
          • Sales enablement and routing so follow-up happens fast and consistently<\/li>\n<\/ul>\n\n\n\n

            4) Output \/ Outcome: Convert to opportunities and improve pipeline health<\/h3>\n\n\n\n
              \n
            • Opportunity creation in the CRM <\/li>\n
            • Pipeline value influenced or sourced by marketing <\/li>\n
            • Improved opportunity conversion rates and deal velocity <\/li>\n
            • Feedback loops to refine targeting, messaging, and channel mix<\/li>\n<\/ul>\n\n\n\n

              In Demand Generation & B2B Marketing<\/strong>, Pipeline Generation succeeds when these steps operate as a connected system rather than isolated tactics.<\/p>\n\n\n\n

              5) Key Components of Pipeline Generation<\/h2>\n\n\n\n

              Effective Pipeline Generation<\/strong> depends on a few foundational components that make execution measurable and repeatable:<\/p>\n\n\n\n

              Strategy and targeting<\/h3>\n\n\n\n
                \n
              • ICP definition, buying committee mapping, and disqualification rules <\/li>\n
              • Positioning and messaging by segment and use case <\/li>\n
              • Prioritization model (where to invest for the greatest pipeline impact)<\/li>\n<\/ul>\n\n\n\n

                Process and governance<\/h3>\n\n\n\n
                  \n
                • Lifecycle stage definitions and entry\/exit criteria <\/li>\n
                • Service-level agreements (SLAs) between marketing and sales (speed-to-lead, follow-up expectations) <\/li>\n
                • Routing rules (territory, industry, account ownership, partner channels)<\/li>\n<\/ul>\n\n\n\n

                  Systems and data<\/h3>\n\n\n\n
                    \n
                  • CRM hygiene and opportunity tracking standards <\/li>\n
                  • Marketing automation workflows and campaign tracking <\/li>\n
                  • Consent and privacy-safe first-party data collection<\/li>\n<\/ul>\n\n\n\n

                    Creative and conversion assets<\/h3>\n\n\n\n
                      \n
                    • Landing pages, demos, calculators, webinars, and comparison content <\/li>\n
                    • Email sequences, ads, and sales outreach templates <\/li>\n
                    • Sales enablement materials aligned to pipeline stages<\/li>\n<\/ul>\n\n\n\n

                      Measurement discipline<\/h3>\n\n\n\n
                        \n
                      • Source tracking, attribution approach, and reporting cadence <\/li>\n
                      • A shared dashboard that connects campaigns to opportunity outcomes<\/li>\n<\/ul>\n\n\n\n

                        These components are what make Pipeline Generation operational inside Demand Generation & B2B Marketing<\/strong> teams.<\/p>\n\n\n\n

                        6) Types of Pipeline Generation<\/h2>\n\n\n\n

                        Pipeline Generation doesn\u2019t have a single universal model, but there are practical distinctions used in Demand Generation & B2B Marketing<\/strong> to plan and measure performance.<\/p>\n\n\n\n

                        By motion: inbound vs outbound vs partner<\/h3>\n\n\n\n
                          \n
                        • Inbound Pipeline Generation:<\/strong> content, SEO, webinars, and organic\/paid conversion paths that bring buyers in.<\/li>\n
                        • Outbound Pipeline Generation:<\/strong> targeted outreach supported by ads, intent signals, and sales development sequences.<\/li>\n
                        • Partner Pipeline Generation:<\/strong> co-marketing, referrals, marketplaces, and channel programs that produce opportunities.<\/li>\n<\/ul>\n\n\n\n

                          By account strategy: broad vs account-focused<\/h3>\n\n\n\n
                            \n
                          • Volume-based programs:<\/strong> aim to create many qualified opportunities across a wide audience.<\/li>\n
                          • Account-based programs:<\/strong> focus on a smaller set of high-value accounts, often with tailored messaging and coordinated sales plays.<\/li>\n<\/ul>\n\n\n\n

                            By revenue scope: new business vs expansion<\/h3>\n\n\n\n
                              \n
                            • New logo pipeline:<\/strong> opportunities from net-new customers.<\/li>\n
                            • Expansion pipeline:<\/strong> upsell\/cross-sell opportunities within existing customers.<\/li>\n<\/ul>\n\n\n\n

                              These distinctions help teams choose the right channels, definitions, and metrics for Pipeline Generation based on business goals.<\/p>\n\n\n\n

                              7) Real-World Examples of Pipeline Generation<\/h2>\n\n\n\n

                              Example 1: SaaS company building mid-market demo pipeline<\/h3>\n\n\n\n

                              A SaaS team targets operations leaders in specific industries. They run a webinar on a high-cost problem, then route attendees into segmented nurture sequences. High-intent behavior (pricing page visits, product comparison downloads) triggers sales outreach within hours.<\/p>\n\n\n\n

                              Result: Pipeline Generation improves because the program is designed to convert intent into meetings and then into opportunities\u2014measured in CRM, not just registrations.<\/p>\n\n\n\n

                              Example 2: Manufacturing firm using trade shows to create opportunities<\/h3>\n\n\n\n

                              A manufacturing brand attends two industry events per quarter. They pre-book meetings with target accounts, scan badges for interest categories, and run post-event follow-up with tailored case studies. Sales creates opportunities for accounts with defined fit and timeline signals.<\/p>\n\n\n\n

                              Result: Pipeline Generation is supported by tight process: consistent qualification, fast routing, and clear opportunity creation rules.<\/p>\n\n\n\n

                              Example 3: Agency generating pipeline with content-led retargeting<\/h3>\n\n\n\n

                              An agency publishes \u201cbuyer\u2019s guide\u201d content for a niche service and uses retargeting to drive consultations. Instead of optimizing for form fills, they optimize for scheduled discovery calls with ICP criteria, then log opportunities when a budget-qualified project is identified.<\/p>\n\n\n\n

                              Result: In Demand Generation & B2B Marketing<\/strong>, this approach ties content and paid media directly to opportunity outcomes, improving budgeting decisions.<\/p>\n\n\n\n

                              8) Benefits of Using Pipeline Generation<\/h2>\n\n\n\n

                              Strong Pipeline Generation produces benefits that go beyond \u201cmore leads\u201d:<\/p>\n\n\n\n

                                \n
                              • Revenue predictability:<\/strong> consistent opportunity creation supports stable forecasting.<\/li>\n
                              • Higher marketing ROI:<\/strong> budgets shift toward channels and messages that demonstrably create pipeline.<\/li>\n
                              • Better sales efficiency:<\/strong> sales spends more time on qualified opportunities and less on poor-fit leads.<\/li>\n
                              • Faster feedback loops:<\/strong> win\/loss and pipeline conversion data improves targeting and creative quickly.<\/li>\n
                              • Improved buyer experience:<\/strong> prospects receive more relevant content and outreach aligned to their stage and needs.<\/li>\n<\/ul>\n\n\n\n

                                In mature Demand Generation & B2B Marketing<\/strong> teams, Pipeline Generation becomes a core operating system for growth.<\/p>\n\n\n\n

                                9) Challenges of Pipeline Generation<\/h2>\n\n\n\n

                                Pipeline Generation is powerful, but difficult to execute well without strong operations and alignment.<\/p>\n\n\n\n

                                Common challenges include:<\/p>\n\n\n\n

                                  \n
                                • Attribution limitations:<\/strong> B2B journeys are multi-touch and multi-stakeholder, making \u201ccredit\u201d hard to assign cleanly.<\/li>\n
                                • Data quality issues:<\/strong> inconsistent CRM fields, missing campaign tracking, and duplicate records distort reporting.<\/li>\n
                                • Misaligned definitions:<\/strong> if \u201cqualified\u201d means different things to marketing and sales, pipeline numbers become untrustworthy.<\/li>\n
                                • Long sales cycles:<\/strong> pipeline impact may take months to appear, complicating optimization.<\/li>\n
                                • Channel saturation:<\/strong> paid channels can become expensive; email deliverability and organic reach can fluctuate.<\/li>\n
                                • Over-optimizing for pipeline volume:<\/strong> creating opportunities that don\u2019t close can inflate pipeline while hurting sales trust.<\/li>\n<\/ul>\n\n\n\n

                                  These risks are why Pipeline Generation must be managed as a system, not a single campaign.<\/p>\n\n\n\n

                                  10) Best Practices for Pipeline Generation<\/h2>\n\n\n\n

                                  To improve Pipeline Generation in Demand Generation & B2B Marketing<\/strong>, focus on fundamentals that compound over time:<\/p>\n\n\n\n

                                    \n
                                  1. \n

                                    Define lifecycle stages with precision<\/strong>\n Document entry\/exit criteria for lead, qualified lead, meeting, and opportunity. Make it auditable in the CRM.<\/p>\n<\/li>\n

                                  2. \n

                                    Align with sales on qualification and SLAs<\/strong>\n Agree on what \u201csales-ready\u201d means, who follows up, and how quickly. Track compliance.<\/p>\n<\/li>\n

                                  3. \n

                                    Build offers that match buyer intent<\/strong>\n Early-stage content builds demand; mid\/late-stage assets (demos, assessments, ROI tools) tend to create pipeline.<\/p>\n<\/li>\n

                                  4. \n

                                    Design for buying committees<\/strong>\n Create content and outreach paths for different roles (economic buyer, technical evaluator, champion).<\/p>\n<\/li>\n

                                  5. \n

                                    Instrument tracking end-to-end<\/strong>\n Use consistent campaign naming, source tracking, and opportunity association rules to make reporting trustworthy.<\/p>\n<\/li>\n

                                  6. \n

                                    Optimize conversion points before scaling spend<\/strong>\n Improve landing pages, follow-up speed, meeting show rates, and qualification flow\u2014then invest more.<\/p>\n<\/li>\n

                                  7. \n

                                    Run experiments with a clear pipeline hypothesis<\/strong>\n Example: \u201cThis message will improve meeting-to-opportunity rate in this segment,\u201d not just \u201cincrease clicks.\u201d<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                                    11) Tools Used for Pipeline Generation<\/h2>\n\n\n\n

                                    Pipeline Generation is supported by a stack of systems that connect targeting, execution, and measurement across Demand Generation & B2B Marketing<\/strong>.<\/p>\n\n\n\n

                                    Common tool categories include:<\/p>\n\n\n\n

                                      \n
                                    • CRM systems:<\/strong> opportunity tracking, lifecycle stages, pipeline reporting, routing, and ownership.<\/li>\n
                                    • Marketing automation tools:<\/strong> email nurtures, lead scoring, segmentation, and triggered workflows.<\/li>\n
                                    • Analytics tools:<\/strong> web and product analytics to identify intent signals and conversion paths.<\/li>\n
                                    • Ad platforms:<\/strong> search, social, and retargeting to capture and nurture high-intent audiences.<\/li>\n
                                    • SEO tools:<\/strong> keyword research, content optimization, and competitive insights that support inbound Pipeline Generation.<\/li>\n
                                    • Conversation and scheduling tools:<\/strong> chat, meeting booking, and qualification flows that shorten time-to-conversation.<\/li>\n
                                    • Reporting dashboards and BI:<\/strong> unified views of campaign performance, funnel conversion, and pipeline contribution.<\/li>\n<\/ul>\n\n\n\n

                                      Tools don\u2019t create pipeline by themselves, but they make Pipeline Generation repeatable and measurable.<\/p>\n\n\n\n

                                      12) Metrics Related to Pipeline Generation<\/h2>\n\n\n\n

                                      Because Pipeline Generation ties marketing to revenue outcomes, measurement should include both volume and quality.<\/p>\n\n\n\n

                                      Important metrics include:<\/p>\n\n\n\n

                                        \n
                                      • Pipeline sourced:<\/strong> total opportunity value created from marketing-originated efforts.<\/li>\n
                                      • Pipeline influenced:<\/strong> opportunity value where marketing touched the buyer journey (use carefully and define clearly).<\/li>\n
                                      • Opportunity creation rate:<\/strong> percent of qualified leads or meetings that become opportunities.<\/li>\n
                                      • Lead-to-opportunity conversion rate:<\/strong> how efficiently interest becomes pipeline.<\/li>\n
                                      • Meeting-to-opportunity rate:<\/strong> a practical measure of qualification quality.<\/li>\n
                                      • Sales cycle length \/ velocity:<\/strong> how quickly opportunities move through stages.<\/li>\n
                                      • Win rate and average deal size (by source):<\/strong> quality indicators for pipeline created.<\/li>\n
                                      • Cost per opportunity \/ cost per dollar of pipeline:<\/strong> efficiency metrics for budgeting.<\/li>\n
                                      • Pipeline coverage:<\/strong> pipeline amount relative to revenue targets (often used for forecasting).<\/li>\n<\/ul>\n\n\n\n

                                        In Demand Generation & B2B Marketing<\/strong>, these metrics help teams decide what to scale, fix, or stop.<\/p>\n\n\n\n

                                        13) Future Trends of Pipeline Generation<\/h2>\n\n\n\n

                                        Pipeline Generation is evolving as buying behavior, privacy standards, and AI capabilities change.<\/p>\n\n\n\n

                                        Key trends to watch:<\/p>\n\n\n\n

                                          \n
                                        • AI-assisted targeting and scoring:<\/strong> improved prioritization using behavioral patterns, firmographics, and engagement signals\u2014paired with human governance to avoid bias and misrouting.<\/li>\n
                                        • Personalization at scale:<\/strong> dynamic content and tailored outreach based on segment, role, and buying stage.<\/li>\n
                                        • Privacy-first measurement:<\/strong> more reliance on first-party data, modeled conversion insights, and aggregated reporting as third-party tracking declines.<\/li>\n
                                        • Tighter sales-marketing workflows:<\/strong> automation that routes, enriches, and triggers follow-up faster, reducing leakage between interest and opportunity creation.<\/li>\n
                                        • Community and owned audiences:<\/strong> stronger focus on channels brands control (email lists, communities, events) to stabilize Pipeline Generation over time.<\/li>\n<\/ul>\n\n\n\n

                                          In Demand Generation & B2B Marketing<\/strong>, the competitive edge increasingly comes from systems that learn and improve\u2014not just bigger ad budgets.<\/p>\n\n\n\n

                                          14) Pipeline Generation vs Related Terms<\/h2>\n\n\n\n

                                          Pipeline Generation is often confused with adjacent concepts. Clear distinctions reduce misalignment.<\/p>\n\n\n\n

                                          Pipeline Generation vs Lead Generation<\/h3>\n\n\n\n
                                            \n
                                          • Lead generation<\/strong> focuses on capturing contact information and initial interest.<\/li>\n
                                          • Pipeline Generation<\/strong> focuses on creating qualified opportunities with real sales potential.\nLeads can be a step on the path, but pipeline is the revenue-bearing outcome.<\/li>\n<\/ul>\n\n\n\n

                                            Pipeline Generation vs Demand Generation<\/h3>\n\n\n\n
                                              \n
                                            • Demand generation<\/strong> builds awareness, interest, and intent across the market.<\/li>\n
                                            • Pipeline Generation<\/strong> converts that intent (and targeted outreach) into sales opportunities.\nIn practice, Pipeline Generation is a measurable subset and outcome-oriented layer of demand work.<\/li>\n<\/ul>\n\n\n\n

                                              Pipeline Generation vs Sales Pipeline Management<\/h3>\n\n\n\n
                                                \n
                                              • Sales pipeline management<\/strong> is what sales does to progress opportunities and forecast deals.<\/li>\n
                                              • Pipeline Generation<\/strong> is the cross-functional effort to create opportunities and improve their quality and velocity at the top and middle of the funnel.<\/li>\n<\/ul>\n\n\n\n

                                                15) Who Should Learn Pipeline Generation<\/h2>\n\n\n\n

                                                Pipeline Generation is useful across roles because it connects execution to revenue:<\/p>\n\n\n\n

                                                  \n
                                                • Marketers:<\/strong> to plan campaigns that drive opportunities, not just traffic or engagement.<\/li>\n
                                                • Analysts and ops teams:<\/strong> to implement clean tracking, reporting, and lifecycle governance.<\/li>\n
                                                • Agencies and consultants:<\/strong> to prove impact with pipeline outcomes and build longer-term client trust.<\/li>\n
                                                • Business owners and founders:<\/strong> to forecast growth, allocate spend, and evaluate channel performance realistically.<\/li>\n
                                                • Developers and technical teams:<\/strong> to support tracking, integrations, data quality, and automation that keep Pipeline Generation reliable.<\/li>\n<\/ul>\n\n\n\n

                                                  In Demand Generation & B2B Marketing<\/strong>, the most effective teams share a common understanding of how pipeline is created and measured.<\/p>\n\n\n\n

                                                  16) Summary of Pipeline Generation<\/h2>\n\n\n\n

                                                  Pipeline Generation is the practice of turning target-market interest and intent into qualified sales opportunities tracked in a CRM. It matters because it links marketing activity to revenue outcomes, improving forecasting, efficiency, and alignment with sales. Within Demand Generation & B2B Marketing<\/strong>, Pipeline Generation sits between demand creation and closed-won revenue, making it a critical operating discipline for predictable growth and accountable marketing.<\/p>\n\n\n\n

                                                  17) Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                  1) What is Pipeline Generation in simple terms?<\/h3>\n\n\n\n

                                                  Pipeline Generation is creating qualified sales opportunities that have a real chance to close, not just collecting leads or website traffic.<\/p>\n\n\n\n

                                                  2) How is Pipeline Generation measured?<\/h3>\n\n\n\n

                                                  Common measurements include pipeline sourced, opportunity creation rate, lead-to-opportunity conversion rate, cost per opportunity, pipeline velocity, and win rate by source.<\/p>\n\n\n\n

                                                  3) What\u2019s the difference between Pipeline Generation and lead generation?<\/h3>\n\n\n\n

                                                  Lead generation captures interest and contact details. Pipeline Generation focuses on progressing qualified prospects into CRM opportunities with defined value, stage, and ownership.<\/p>\n\n\n\n

                                                  4) Where does Pipeline Generation fit in Demand Generation & B2B Marketing?<\/h3>\n\n\n\n

                                                  In Demand Generation & B2B Marketing<\/strong>, Pipeline Generation is the measurable bridge between early demand (awareness and intent) and revenue outcomes (closed deals). It operationalizes campaigns into opportunities.<\/p>\n\n\n\n

                                                  5) Does Pipeline Generation require paid advertising?<\/h3>\n\n\n\n

                                                  No. Pipeline Generation can come from organic channels (SEO, content, events), outbound outreach, partners, or paid media. The key is whether the motion reliably creates qualified opportunities.<\/p>\n\n\n\n

                                                  6) Why do some teams create \u201cpipeline\u201d that doesn\u2019t close?<\/h3>\n\n\n\n

                                                  Usually due to misaligned qualification criteria, weak ICP targeting, slow follow-up, or counting low-intent interactions as opportunities. Fixing definitions and conversion points often improves quality quickly.<\/p>\n\n\n\n

                                                  7) How can I improve Pipeline Generation without increasing budget?<\/h3>\n\n\n\n

                                                  Improve conversion fundamentals: tighten ICP targeting, strengthen offers, reduce friction on landing pages, speed up lead routing, refine qualification, and prioritize segments that historically produce higher win rates.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                  Pipeline Generation is the discipline of creating qualified sales opportunities\u2014pipeline that a sales team can actively pursue and convert into revenue. In **Demand Generation & B2B Marketing**, Pipeline Generation is where strategy meets accountability: it connects marketing activities to sales-ready outcomes, not just awareness or lead volume.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1891],"tags":[],"class_list":["post-7474","post","type-post","status-publish","format-standard","hentry","category-demand-generation-b2b-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7474"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7474\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}