{"id":7393,"date":"2026-03-24T11:10:26","date_gmt":"2026-03-24T11:10:26","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/account-based-marketing\/"},"modified":"2026-03-24T11:10:26","modified_gmt":"2026-03-24T11:10:26","slug":"account-based-marketing","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/account-based-marketing\/","title":{"rendered":"Account-Based Marketing: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Demand Generation & B2B Marketing"},"content":{"rendered":"\n

Account-Based Marketing is a go-to strategy in Demand Generation & B2B Marketing<\/strong> when the goal isn\u2019t \u201cmore leads,\u201d but better revenue outcomes from the right companies<\/strong>. Instead of casting a wide net and qualifying later, Account-Based Marketing starts with a defined list of target accounts and builds personalized campaigns and sales motions around them.<\/p>\n\n\n\n

In modern Demand Generation & B2B Marketing<\/strong>, buying committees are larger, sales cycles are longer, and product differentiation can be subtle. Account-Based Marketing (often shortened to ABM<\/strong>) matters because it aligns marketing and sales around the same targets, focuses budget where it can actually win, and measures success in account-level progress\u2014not just form fills.<\/p>\n\n\n\n

What Is Account-Based Marketing?<\/h2>\n\n\n\n

Account-Based Marketing<\/strong> is a B2B strategy where marketing and sales coordinate to engage a prioritized set of companies (accounts) using tailored messaging, experiences, and outreach designed to influence the entire buying group.<\/p>\n\n\n\n

The core concept is simple: treat an account like a market of one<\/strong> (or a small segment), then run coordinated marketing plays that match the account\u2019s needs, timing, and stakeholders.<\/p>\n\n\n\n

The business meaning of Account-Based Marketing is that it shifts marketing from volume-based acquisition to account-level pipeline and revenue creation<\/strong>. Within Demand Generation & B2B Marketing<\/strong>, ABM is often used when:\n– deal sizes are meaningful,\n– the total addressable market is finite,\n– success depends on multiple decision-makers,\n– and sales needs marketing to open doors, build trust, and accelerate cycles.<\/p>\n\n\n\n

ABM sits inside Demand Generation & B2B Marketing<\/strong> as a focused approach to generate and expand pipeline among the accounts you most want to win.<\/p>\n\n\n\n

Why Account-Based Marketing Matters in Demand Generation & B2B Marketing<\/h2>\n\n\n\n

Account-Based Marketing has strategic importance because it brings precision and accountability<\/strong> to growth. In many B2B environments, a small percentage of accounts drive a large percentage of revenue. ABM makes that reality explicit\u2014and builds an operating model around it.<\/p>\n\n\n\n

Key business value in Demand Generation & B2B Marketing<\/strong> includes:\n– Better alignment with revenue goals:<\/strong> ABM targets accounts that match ideal customer profiles (ICPs), not just people willing to download a resource.\n– Higher relevance:<\/strong> Tailored messaging tends to resonate more with executive stakeholders and technical evaluators.\n– Improved pipeline quality:<\/strong> ABM prioritizes accounts that can realistically buy, expand, and renew.\n– Competitive advantage:<\/strong> When competitors run generic campaigns, ABM helps you show up with more insight, more context, and a more coherent story.<\/p>\n\n\n\n

Done well, Account-Based Marketing improves not only conversion, but also sales confidence<\/strong>\u2014because sales sees marketing working on the same named targets.<\/p>\n\n\n\n

How Account-Based Marketing Works<\/h2>\n\n\n\n

Account-Based Marketing is both a strategy and an execution framework. In practice, ABM works through a repeatable workflow:<\/p>\n\n\n\n

    \n
  1. \n

    Input \/ Trigger: define the target universe<\/strong>\n – Build an ICP (firmographics, technographics, maturity signals, pain points).\n – Select target accounts (named lists) based on fit and expected value.\n – Decide the ABM tier (high-touch vs scalable).<\/p>\n<\/li>\n

  2. \n

    Analysis \/ Processing: understand accounts and buying groups<\/strong>\n – Map the buying committee: economic buyer, champion, technical approver, procurement, security, end users.\n – Gather insights: industry pressures, initiatives, recent changes, competitor stack, intent signals.\n – Identify the \u201cwhy now\u201d hypothesis for each account or segment.<\/p>\n<\/li>\n

  3. \n

    Execution \/ Application: orchestrate multi-channel plays<\/strong>\n – Align sales and marketing on messaging, offers, and next steps.\n – Run coordinated touches across ads, email, events, content, SDR outreach, and direct mail where appropriate.\n – Personalize at the right level: account, segment, industry, or persona.<\/p>\n<\/li>\n

  4. \n

    Output \/ Outcome: measure account movement and revenue impact<\/strong>\n – Track account engagement, meeting creation, pipeline influenced, and revenue.\n – Diagnose bottlenecks (awareness vs interest vs evaluation).\n – Iterate the account list, messaging, and plays based on results.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    In Demand Generation & B2B Marketing<\/strong>, ABM works best when it is treated as an operating system\u2014clear targets, shared definitions, and a closed-loop measurement process.<\/p>\n\n\n\n

    Key Components of Account-Based Marketing<\/h2>\n\n\n\n

    Effective Account-Based Marketing relies on several foundational elements:<\/p>\n\n\n\n

    Data and targeting inputs<\/h3>\n\n\n\n
      \n
    • Ideal Customer Profile (ICP):<\/strong> firm size, industry, geography, business model, tech environment, compliance needs, and typical triggers.<\/li>\n
    • Account lists and tiers:<\/strong> a practical plan for how much personalization each group receives.<\/li>\n
    • Buying group intelligence:<\/strong> roles, relationships, and stakeholder priorities.<\/li>\n<\/ul>\n\n\n\n

      Cross-functional process and governance<\/h3>\n\n\n\n
        \n
      • Sales and marketing alignment:<\/strong> shared account lists, definitions, and follow-up standards.<\/li>\n
      • Ownership and SLAs:<\/strong> who updates account status, who launches plays, response time expectations, and escalation paths.<\/li>\n
      • Content and messaging governance:<\/strong> consistent value proposition, proof points, and industry narratives.<\/li>\n<\/ul>\n\n\n\n

        Multi-channel execution system<\/h3>\n\n\n\n
          \n
        • Coordinated ads, email, organic content, events\/webinars, SDR sequences, partner co-marketing, and on-site personalization where relevant.<\/li>\n<\/ul>\n\n\n\n

          Measurement and reporting<\/h3>\n\n\n\n
            \n
          • Account engagement trends, meeting rates, pipeline creation, velocity, win rate, and expansion signals\u2014measured at the account level, not only the lead level.<\/li>\n<\/ul>\n\n\n\n

            These components are what make Account-Based Marketing measurable and scalable within Demand Generation & B2B Marketing<\/strong>.<\/p>\n\n\n\n

            Types of Account-Based Marketing<\/h2>\n\n\n\n

            Account-Based Marketing is commonly implemented in three levels, based on personalization depth and scale:<\/p>\n\n\n\n

              \n
            1. \n

              One-to-one ABM (Strategic ABM)<\/strong>\n – A small number of high-value accounts.\n – Deep research, custom messaging, and high-touch experiences.\n – Often used for enterprise deals, competitive takeouts, or major expansions.<\/p>\n<\/li>\n

            2. \n

              One-to-few ABM (Cluster or Segment ABM)<\/strong>\n – Groups of accounts with shared attributes (industry, use case, tech stack).\n – Semi-custom messaging and campaigns tailored to the cluster.\n – A practical balance for many Demand Generation & B2B Marketing<\/strong> teams.<\/p>\n<\/li>\n

            3. \n

              One-to-many ABM (Programmatic ABM)<\/strong>\n – Larger target account lists.\n – Scalable personalization using segments, intent signals, and automation.\n – Often powered by paid media and marketing automation.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

              These \u201ctypes\u201d are less about strict rules and more about choosing the right personalization level for your resources and deal economics.<\/p>\n\n\n\n

              Real-World Examples of Account-Based Marketing<\/h2>\n\n\n\n

              Example 1: Enterprise SaaS targeting regulated industries<\/h3>\n\n\n\n

              A security software company selects 50 financial services accounts that match their ICP. Account-Based Marketing execution includes:\n– ads and content tailored to compliance and audit requirements,\n– a webinar co-hosted with a subject matter expert focused on regulatory change,\n– SDR outreach referencing the account\u2019s likely risk drivers,\n– a coordinated follow-up plan for stakeholders who attended.<\/p>\n\n\n\n

              In Demand Generation & B2B Marketing<\/strong>, this approach increases meeting quality because the message matches a real buying trigger and the content supports the committee.<\/p>\n\n\n\n

              Example 2: Manufacturing provider expanding into a new region<\/h3>\n\n\n\n

              A B2B manufacturer entering a new geography builds a one-to-few ABM program by vertical:\n– targeted outreach to operations leaders and procurement,\n– localized case studies and ROI calculators,\n– event invitations for regional trade meetups,\n– partner marketing with distributors to establish credibility.<\/p>\n\n\n\n

              Account-Based Marketing helps the team win trust faster than broad awareness campaigns.<\/p>\n\n\n\n

              Example 3: Existing-customer expansion (land-and-expand)<\/h3>\n\n\n\n

              A platform company identifies 200 customer accounts with product usage patterns suggesting expansion potential. ABM plays include:\n– tailored nurture based on usage gaps,\n– executive briefings for strategic accounts,\n– ads reinforcing expansion use cases and customer proof,\n– sales outreach timed to renewal windows.<\/p>\n\n\n\n

              This version of Account-Based Marketing strengthens retention and growth\u2014core outcomes in Demand Generation & B2B Marketing<\/strong> beyond new logos.<\/p>\n\n\n\n

              Benefits of Using Account-Based Marketing<\/h2>\n\n\n\n

              Account-Based Marketing can deliver meaningful advantages when the ICP and execution are sound:<\/p>\n\n\n\n

                \n
              • Higher efficiency:<\/strong> spend and effort concentrate on accounts most likely to convert and retain.<\/li>\n
              • Improved pipeline quality:<\/strong> more opportunities that match your product\u2019s strengths and implementation realities.<\/li>\n
              • Better win rates:<\/strong> relevance and coordination can reduce competitive displacement risk.<\/li>\n
              • Shorter cycles (in many cases):<\/strong> clearer consensus-building content and stakeholder-specific messaging.<\/li>\n
              • Stronger customer experience:<\/strong> buyers receive information that matches their context instead of generic blasts.<\/li>\n
              • More credible measurement:<\/strong> account-level outcomes (meetings, pipeline, revenue) map closer to business goals than raw lead counts.<\/li>\n<\/ul>\n\n\n\n

                In Demand Generation & B2B Marketing<\/strong>, ABM is often the bridge between marketing activity and revenue outcomes that executives care about.<\/p>\n\n\n\n

                Challenges of Account-Based Marketing<\/h2>\n\n\n\n

                Account-Based Marketing is powerful, but it adds complexity. Common challenges include:<\/p>\n\n\n\n

                  \n
                • Data quality and account matching:<\/strong> inconsistent company names, duplicates, and weak enrichment can derail targeting and reporting.<\/li>\n
                • Sales alignment gaps:<\/strong> ABM fails when marketing runs campaigns but sales doesn\u2019t follow up\u2014or follows up inconsistently.<\/li>\n
                • Attribution limitations:<\/strong> account influence is multi-touch and multi-stakeholder, making simplistic attribution unreliable.<\/li>\n
                • Content and personalization overhead:<\/strong> high-quality personalization requires time, research, and governance.<\/li>\n
                • Over-targeting:<\/strong> focusing too narrowly can limit pipeline if the account list is too small or poorly chosen.<\/li>\n
                • Privacy and tracking constraints:<\/strong> reduced third-party visibility requires stronger first-party data and careful measurement.<\/li>\n<\/ul>\n\n\n\n

                  Recognizing these constraints upfront helps ABM stay realistic and sustainable within Demand Generation & B2B Marketing<\/strong> operations.<\/p>\n\n\n\n

                  Best Practices for Account-Based Marketing<\/h2>\n\n\n\n

                  To improve results and avoid common pitfalls, apply these best practices:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Start with a sharp ICP, then validate with sales<\/strong>\n – Use historical win\/loss, retention, and expansion data\u2014not assumptions.<\/p>\n<\/li>\n

                  2. \n

                    Tier your accounts to match your capacity<\/strong>\n – Reserve one-to-one ABM for accounts that justify deep personalization.<\/p>\n<\/li>\n

                  3. \n

                    Define buying groups, not just job titles<\/strong>\n – Track roles and stakeholder needs across finance, IT, security, operations, and leadership.<\/p>\n<\/li>\n

                  4. \n

                    Build integrated plays across channels<\/strong>\n – Ads alone aren\u2019t ABM. Neither is SDR outreach alone. Coordinate messaging and timing.<\/p>\n<\/li>\n

                  5. \n

                    Use \u201csignal-based\u201d triggers<\/strong>\n – Examples: intent surges, hiring, funding, tech changes, compliance deadlines, product usage signals.<\/p>\n<\/li>\n

                  6. \n

                    Create a measurement model before you launch<\/strong>\n – Decide what \u201caccount engaged,\u201d \u201csales accepted,\u201d and \u201cpipeline created\u201d mean.<\/p>\n<\/li>\n

                  7. \n

                    Run ABM as a continuous program<\/strong>\n – Treat it like a system: test, learn, refine target lists, and scale what works.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    These practices keep Account-Based Marketing practical and measurable in Demand Generation & B2B Marketing<\/strong> teams of different sizes.<\/p>\n\n\n\n

                    Tools Used for Account-Based Marketing<\/h2>\n\n\n\n

                    Account-Based Marketing is enabled by a stack that supports targeting, orchestration, and measurement. Common tool categories include:<\/p>\n\n\n\n

                      \n
                    • CRM systems:<\/strong> manage account ownership, opportunity stages, and sales activity.<\/li>\n
                    • Marketing automation platforms:<\/strong> run nurture, scoring (when useful), lifecycle stages, and campaign operations.<\/li>\n
                    • Advertising platforms and targeting layers:<\/strong> execute account\/industry targeting, retargeting, and frequency management.<\/li>\n
                    • Data enrichment and account intelligence:<\/strong> firmographic accuracy, technographic insights, and account hierarchy mapping.<\/li>\n
                    • Intent and behavioral analytics tools:<\/strong> identify research behavior and engagement trends at the account level.<\/li>\n
                    • Website personalization and experimentation:<\/strong> tailor experiences by industry or account segment and test conversion paths.<\/li>\n
                    • Reporting dashboards \/ BI tools:<\/strong> combine CRM + marketing data to report on account engagement, pipeline, and ROI.<\/li>\n
                    • SEO tools and content intelligence:<\/strong> discover topics that matter to target industries, monitor visibility, and support organic ABM content.<\/li>\n<\/ul>\n\n\n\n

                      In Demand Generation & B2B Marketing<\/strong>, the most important \u201ctool\u201d is often the operating discipline: clean account data, consistent stages, and shared reporting.<\/p>\n\n\n\n

                      Metrics Related to Account-Based Marketing<\/h2>\n\n\n\n

                      Because ABM is account-centric, metrics should reflect account progress and revenue impact. Useful indicators include:<\/p>\n\n\n\n

                      Engagement and reach (account level)<\/h3>\n\n\n\n
                        \n
                      • Account coverage (how many target accounts are being reached)<\/li>\n
                      • Stakeholder engagement (number of engaged contacts per account)<\/li>\n
                      • Content consumption by persona (technical vs executive)<\/li>\n
                      • On-site engagement from target accounts (sessions, key page views)<\/li>\n<\/ul>\n\n\n\n

                        Pipeline and revenue outcomes<\/h3>\n\n\n\n
                          \n
                        • Meetings set \/ sales conversations from target accounts<\/li>\n
                        • Pipeline created (or influenced) from target accounts<\/li>\n
                        • Opportunity-to-close rate and win rate for ABM accounts vs non-ABM<\/li>\n
                        • Deal size and expansion revenue<\/li>\n
                        • Sales cycle length and stage velocity<\/li>\n<\/ul>\n\n\n\n

                          Efficiency and quality<\/h3>\n\n\n\n
                            \n
                          • Cost per engaged account and cost per meeting<\/li>\n
                          • Account progression rate (target \u2192 engaged \u2192 opportunity \u2192 closed)<\/li>\n
                          • Penetration in buying group (roles covered vs needed)<\/li>\n
                          • Retention and renewal impact for customer ABM<\/li>\n<\/ul>\n\n\n\n

                            In Demand Generation & B2B Marketing<\/strong>, ABM measurement should emphasize trend and movement<\/strong> over single-touch attribution.<\/p>\n\n\n\n

                            Future Trends of Account-Based Marketing<\/h2>\n\n\n\n

                            Account-Based Marketing is evolving as technology and buyer behavior change:<\/p>\n\n\n\n

                              \n
                            • AI-assisted research and personalization:<\/strong> faster account insights, message testing, and content variation\u2014paired with human governance to avoid generic outputs.<\/li>\n
                            • Buying group analytics:<\/strong> deeper focus on committee behavior, relationship mapping, and stakeholder-level influence.<\/li>\n
                            • First-party data strategies:<\/strong> stronger reliance on CRM, product usage, events, and website engagement as third-party signals weaken.<\/li>\n
                            • Privacy-aware measurement:<\/strong> more aggregated reporting and modeled insights instead of user-level tracking.<\/li>\n
                            • Automation of orchestration:<\/strong> trigger-based plays that react to signals (intent, engagement, stage change) across channels.<\/li>\n
                            • ABM + lifecycle growth:<\/strong> ABM expanding beyond acquisition into onboarding, adoption, renewal, and expansion\u2014especially in SaaS.<\/li>\n<\/ul>\n\n\n\n

                              Within Demand Generation & B2B Marketing<\/strong>, ABM will continue shifting from \u201ccampaigns\u201d toward always-on, signal-driven revenue programs<\/strong>.<\/p>\n\n\n\n

                              Account-Based Marketing vs Related Terms<\/h2>\n\n\n\n

                              Account-Based Marketing vs lead-based marketing<\/h3>\n\n\n\n
                                \n
                              • Lead-based marketing<\/strong> optimizes for capturing individual leads and qualifying them later.<\/li>\n
                              • Account-Based Marketing<\/strong> starts with a target account list and works backward to influence the entire buying group.\nPractical difference: ABM measures success by account movement and pipeline, not just lead volume.<\/li>\n<\/ul>\n\n\n\n

                                Account-Based Marketing vs inbound marketing<\/h3>\n\n\n\n
                                  \n
                                • Inbound marketing<\/strong> attracts audiences through helpful content and organic discovery.<\/li>\n
                                • Account-Based Marketing<\/strong> proactively targets specific accounts with tailored outreach and experiences.\nThey can work together: inbound builds authority; ABM focuses that authority on named accounts.<\/li>\n<\/ul>\n\n\n\n

                                  Account-Based Marketing vs sales enablement<\/h3>\n\n\n\n
                                    \n
                                  • Sales enablement<\/strong> equips sales with content, training, and tools to sell more effectively.<\/li>\n
                                  • Account-Based Marketing<\/strong> is a go-to-market strategy and program that coordinates targeting, messaging, and multi-channel engagement.\nABM often benefits from sales enablement, but it includes targeting and campaign execution\u2014not just enablement assets.<\/li>\n<\/ul>\n\n\n\n

                                    Who Should Learn Account-Based Marketing<\/h2>\n\n\n\n

                                    Account-Based Marketing is valuable knowledge for multiple roles:<\/p>\n\n\n\n

                                      \n
                                    • Marketers:<\/strong> to design programs that create pipeline and revenue, not just activity metrics.<\/li>\n
                                    • Analysts and ops teams:<\/strong> to build account-level reporting, lifecycle definitions, and clean attribution models.<\/li>\n
                                    • Agencies:<\/strong> to deliver higher-value B2B services centered on strategy, orchestration, and measurable outcomes.<\/li>\n
                                    • Business owners and founders:<\/strong> to focus limited resources on accounts most likely to buy, expand, and advocate.<\/li>\n
                                    • Developers and data teams:<\/strong> to support CRM hygiene, account matching, enrichment pipelines, and reliable dashboards.<\/li>\n<\/ul>\n\n\n\n

                                      Because it connects targeting, data, execution, and measurement, ABM is a core competency in Demand Generation & B2B Marketing<\/strong>.<\/p>\n\n\n\n

                                      Summary of Account-Based Marketing<\/h2>\n\n\n\n

                                      Account-Based Marketing (ABM)<\/strong> is a B2B strategy that focuses marketing and sales efforts on a prioritized set of target accounts, engaging them with tailored messages and coordinated multi-channel plays. It matters because it improves relevance, aligns teams around revenue, and measures success by account-level progress and pipeline outcomes. Within Demand Generation & B2B Marketing<\/strong>, Account-Based Marketing helps teams move beyond lead volume to build predictable growth through better account selection, buying group engagement, and disciplined measurement.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      1) What is Account-Based Marketing in simple terms?<\/h3>\n\n\n\n

                                      Account-Based Marketing is a strategy where you choose specific companies you want to win, then run targeted marketing and sales efforts to engage the decision-makers inside those companies and convert them into customers.<\/p>\n\n\n\n

                                      2) Is ABM only for enterprise companies?<\/h3>\n\n\n\n

                                      No. ABM works best when deal size and sales effort justify account-level focus, but small and mid-sized B2B teams can use one-to-few or one-to-many ABM to stay efficient.<\/p>\n\n\n\n

                                      3) How does Account-Based Marketing fit into Demand Generation & B2B Marketing?<\/h3>\n\n\n\n

                                      In Demand Generation & B2B Marketing<\/strong>, ABM is a focused method for creating pipeline with high-priority accounts by coordinating targeting, messaging, and measurement around revenue outcomes rather than lead volume.<\/p>\n\n\n\n

                                      4) What\u2019s the difference between ABM and demand generation?<\/h3>\n\n\n\n

                                      Demand generation is the broader discipline of creating awareness and pipeline. Account-Based Marketing is a strategy within demand generation that targets specific accounts and measures success at the account and opportunity level.<\/p>\n\n\n\n

                                      5) What metrics should I track for ABM success?<\/h3>\n\n\n\n

                                      Track account engagement (coverage, stakeholder participation), meetings and opportunities from target accounts, pipeline created, win rate, sales cycle velocity, and revenue (new and expansion) tied to ABM accounts.<\/p>\n\n\n\n

                                      6) What are common reasons ABM programs fail?<\/h3>\n\n\n\n

                                      The most common reasons are poor account selection, weak sales follow-up, inconsistent data\/CRM hygiene, underestimating personalization effort, and measuring only clicks or leads instead of account-level outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      Account-Based Marketing is a go-to strategy in **Demand Generation & B2B Marketing** when the goal isn\u2019t \u201cmore leads,\u201d but **better revenue outcomes from the right companies**. Instead of casting a wide net and qualifying later, Account-Based Marketing starts with a defined list of target accounts and builds personalized campaigns and sales motions around them.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1891],"tags":[],"class_list":["post-7393","post","type-post","status-publish","format-standard","hentry","category-demand-generation-b2b-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7393"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7393\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}