{"id":7239,"date":"2026-03-24T05:20:24","date_gmt":"2026-03-24T05:20:24","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/cro-roadmap\/"},"modified":"2026-03-24T05:20:24","modified_gmt":"2026-03-24T05:20:24","slug":"cro-roadmap","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/cro-roadmap\/","title":{"rendered":"CRO Roadmap: What It Is, Key Features, Benefits, Use Cases, and How It Fits in CRO"},"content":{"rendered":"\n

A CRO Roadmap<\/strong> is a prioritized, time-bound plan for improving conversion performance across a website, app, or funnel\u2014grounded in evidence from Conversion & Measurement<\/strong>. Instead of running random A\/B tests or redesigns, a CRO Roadmap turns research, analytics, and customer insights into an operational sequence of experiments and improvements that the team can execute and evaluate.<\/p>\n\n\n\n

In modern Conversion & Measurement<\/strong> strategy, a CRO Roadmap matters because customer journeys are complex, acquisition costs fluctuate, and measurement is increasingly constrained by privacy changes. A clear roadmap helps teams focus on what\u2019s most likely to move business outcomes\u2014revenue, leads, retention\u2014while keeping CRO<\/strong> disciplined, repeatable, and accountable.<\/p>\n\n\n\n

What Is CRO Roadmap?<\/h2>\n\n\n\n

A CRO Roadmap<\/strong> is a structured plan that defines what<\/em> you will optimize, why<\/em> you believe it will work, how<\/em> you will validate impact, and when<\/em> each initiative will be delivered. It combines conversion research (quantitative and qualitative), hypothesis-driven experimentation, and production planning into one coordinated system.<\/p>\n\n\n\n

At its core, the concept is simple: use data from Conversion & Measurement to choose the highest-impact conversion work first<\/strong>, then learn and iterate. A CRO Roadmap is not just a list of tests\u2014it\u2019s a business planning artifact that aligns stakeholders around goals, constraints, and trade-offs.<\/p>\n\n\n\n

Where it fits in Conversion & Measurement<\/strong>:\n– It translates measurement signals (drop-offs, segments, attribution insights, funnel performance) into actionable priorities.\n– It defines what \u201csuccess\u201d means and how it will be measured (metrics, guardrails, instrumentation).<\/p>\n\n\n\n

Its role inside CRO<\/strong>:\n– It ensures testing and optimization are strategic (tied to outcomes), not opportunistic.\n– It sets a learning agenda: each initiative should reduce uncertainty about what drives conversions.<\/p>\n\n\n\n

Why CRO Roadmap Matters in Conversion & Measurement<\/h2>\n\n\n\n

A CRO Roadmap is strategically important because it connects Conversion & Measurement<\/strong> to execution. Without it, teams often collect data but fail to act\u2014or act without learning.<\/p>\n\n\n\n

Key reasons it matters:<\/p>\n\n\n\n

    \n
  • Focus and prioritization:<\/strong> Many organizations have dozens of possible improvements. A CRO Roadmap forces decisions based on expected impact, confidence, and effort.<\/li>\n
  • Business value:<\/strong> Better conversion rates can increase revenue without increasing ad spend, improving unit economics and payback periods.<\/li>\n
  • Marketing outcomes:<\/strong> A roadmap aligns landing pages, offers, onboarding, and messaging with measurable funnel improvements.<\/li>\n
  • Competitive advantage:<\/strong> Organizations that iterate faster\u2014using disciplined CRO<\/strong> backed by solid Conversion & Measurement<\/strong>\u2014often outlearn competitors, even with similar traffic levels.<\/li>\n<\/ul>\n\n\n\n

    How CRO Roadmap Works<\/h2>\n\n\n\n

    A CRO Roadmap is partly conceptual (a plan) and partly operational (a workflow). In practice it works as a cycle that turns signals into shipped improvements and validated learning.<\/p>\n\n\n\n

    1) Inputs (triggers and data sources)<\/h3>\n\n\n\n

    Common inputs include:\n– Funnel and cohort data from Conversion & Measurement<\/strong>\n– Customer feedback, support tickets, call transcripts\n– User behavior signals (session recordings, heatmaps, on-site search)\n– UX and accessibility reviews\n– Changes in traffic mix, pricing, product, or competitive landscape<\/p>\n\n\n\n

    2) Analysis (turning data into opportunities)<\/h3>\n\n\n\n

    Teams identify friction and opportunity by:\n– Mapping funnel drop-offs and micro-conversions\n– Segmenting by device, channel, new vs returning, intent level, geography\n– Diagnosing issues (clarity, trust, page speed, offer mismatch, form friction)\n– Writing hypotheses that link a specific problem to an expected outcome<\/p>\n\n\n\n

    3) Execution (experiment and delivery)<\/h3>\n\n\n\n

    The roadmap is executed through:\n– A\/B tests, split URL tests, multivariate tests (when appropriate)\n– Iterative UX changes (when testing isn\u2019t feasible, still measured)\n– Landing page improvements, messaging tests, form redesigns\n– Instrumentation updates to strengthen Conversion & Measurement<\/strong><\/p>\n\n\n\n

    4) Outputs (outcomes and learning)<\/h3>\n\n\n\n

    A CRO Roadmap should produce:\n– Measured uplifts (or validated null results)\n– Documented insights about user behavior\n– Reusable patterns (what works for specific segments)\n– Better forecasting and planning for future CRO<\/strong> cycles<\/p>\n\n\n\n

    Key Components of CRO Roadmap<\/h2>\n\n\n\n

    A high-functioning CRO Roadmap includes more than a backlog. It includes the structure needed to execute consistently and measure correctly.<\/p>\n\n\n\n

    Strategic foundation<\/h3>\n\n\n\n
      \n
    • Business goals:<\/strong> revenue, qualified leads, retention, activation, or cost-to-acquire improvements<\/li>\n
    • Funnel definition:<\/strong> key steps and micro-conversions (e.g., view product \u2192 add to cart \u2192 checkout)<\/li>\n
    • Conversion model:<\/strong> what persuades users (value proposition, trust signals, urgency, clarity, reduced effort)<\/li>\n<\/ul>\n\n\n\n

      Research and evidence<\/h3>\n\n\n\n
        \n
      • Quantitative inputs:<\/strong> funnels, events, cohorts, channel performance, device performance (core Conversion & Measurement<\/strong>)<\/li>\n
      • Qualitative inputs:<\/strong> surveys, user testing, customer interviews, support logs<\/li>\n
      • Heuristic reviews:<\/strong> UX best practices, accessibility, mobile usability, message clarity<\/li>\n<\/ul>\n\n\n\n

        Prioritization system<\/h3>\n\n\n\n

        A consistent scoring model (simple but repeatable), typically combining:\n– Expected impact on primary conversion metric\n– Confidence based on evidence quality\n– Effort (engineering\/design time, risk, dependencies)\n– Strategic alignment (e.g., focus on high-LTV segment)<\/p>\n\n\n\n

        Experiment design and governance<\/h3>\n\n\n\n
          \n
        • Hypothesis statements and success criteria<\/li>\n
        • Primary metric plus guardrail metrics (e.g., conversion rate + AOV + refund rate)<\/li>\n
        • Sample size and runtime considerations<\/li>\n
        • QA checklist and rollback plan<\/li>\n
        • Decision rules (launch, iterate, discard)<\/li>\n<\/ul>\n\n\n\n

          Resourcing and responsibilities<\/h3>\n\n\n\n
            \n
          • Ownership across marketing, product, design, engineering, analytics<\/li>\n
          • Cadence for planning, review, and learning<\/li>\n
          • Documentation standards so learning compounds<\/li>\n<\/ul>\n\n\n\n

            Types of CRO Roadmap<\/h2>\n\n\n\n

            \u201cTypes\u201d are less formal categories and more practical approaches. The best CRO Roadmap depends on your business model, traffic volume, and measurement maturity.<\/p>\n\n\n\n

            1) Experiment-led roadmap<\/h3>\n\n\n\n

            Best for organizations with:\n– Enough traffic for statistically reliable testing\n– Strong analytics and experimentation capabilities<\/p>\n\n\n\n

            Focus:\n– A\/B testing calendar, structured hypothesis backlog, iterative releases<\/p>\n\n\n\n

            2) Optimization-led (non-test) roadmap<\/h3>\n\n\n\n

            Best when:\n– Traffic is too low for frequent significance\n– Product constraints limit testing<\/p>\n\n\n\n

            Focus:\n– Research-driven UX improvements measured with before\/after, cohorts, and triangulated Conversion & Measurement<\/strong><\/p>\n\n\n\n

            3) Funnel-stage roadmap<\/h3>\n\n\n\n

            Organized by journey stage:\n– Acquisition-to-landing alignment\n– Product discovery and evaluation\n– Checkout or lead capture\n– Onboarding and activation<\/p>\n\n\n\n

            This is helpful for cross-functional teams because it ties CRO<\/strong> work to specific customer journey ownership.<\/p>\n\n\n\n

            Real-World Examples of CRO Roadmap<\/h2>\n\n\n\n

            Example 1: E-commerce checkout friction reduction<\/h3>\n\n\n\n

            A retailer sees strong product page engagement but high checkout abandonment in Conversion & Measurement<\/strong> funnels. Their CRO Roadmap prioritizes:\n– Payment option clarity and express checkout placement\n– Form field reduction and address autofill\n– Trust signals near payment step (shipping\/returns clarity)<\/p>\n\n\n\n

            They run targeted tests on high-traffic devices first (mobile), measure conversion rate and guardrails like AOV and return rate, and document learnings for future CRO<\/strong> iterations.<\/p>\n\n\n\n

            Example 2: B2B lead gen quality and pipeline impact<\/h3>\n\n\n\n

            A SaaS company optimizes for \u201cform submits,\u201d but sales reports low-quality leads. The CRO Roadmap shifts focus from volume to quality by:\n– Testing value proposition and qualification questions\n– Improving routing logic (demo vs trial vs content download)\n– Adding intent-based paths from different campaigns<\/p>\n\n\n\n

            In Conversion & Measurement<\/strong>, they track not only form completion rate but also downstream metrics: MQL rate, SQL rate, and close rate by variant.<\/p>\n\n\n\n

            Example 3: Product onboarding activation improvements<\/h3>\n\n\n\n

            A subscription app sees high sign-ups but low activation within 7 days. The CRO Roadmap includes:\n– Onboarding checklist redesign and progress feedback\n– Personalized starting templates based on use case selection\n– In-app guidance improvements<\/p>\n\n\n\n

            They use event-based Conversion & Measurement<\/strong> to monitor activation rate, time-to-value, and retention, ensuring CRO<\/strong> efforts improve the full lifecycle\u2014not just the signup step.<\/p>\n\n\n\n

            Benefits of Using CRO Roadmap<\/h2>\n\n\n\n

            A CRO Roadmap creates compounding returns because each cycle improves both performance and understanding.<\/p>\n\n\n\n

              \n
            • Performance improvements:<\/strong> Higher conversion rate, better activation, higher average order value, improved lead-to-sale rates.<\/li>\n
            • Cost savings:<\/strong> More revenue per visit can reduce pressure on paid media budgets and improve CAC-to-LTV ratios.<\/li>\n
            • Efficiency gains:<\/strong> Clear priorities reduce context switching and prevent \u201crandom acts of optimization.\u201d<\/li>\n
            • Better customer experience:<\/strong> Many conversion wins come from clarity, speed, accessibility, and reduced friction\u2014benefiting users while improving business outcomes.<\/li>\n
            • Stronger decision-making:<\/strong> With disciplined Conversion & Measurement<\/strong>, teams can defend priorities and avoid opinion-driven debates.<\/li>\n<\/ul>\n\n\n\n

              Challenges of CRO Roadmap<\/h2>\n\n\n\n

              A CRO Roadmap fails when execution and measurement realities are ignored. Common challenges include:<\/p>\n\n\n\n

                \n
              • Measurement gaps:<\/strong> Missing events, inconsistent definitions, or unreliable attribution can mislead prioritization in Conversion & Measurement<\/strong>.<\/li>\n
              • Low traffic or high variance:<\/strong> Small sample sizes make testing slow and uncertain, requiring alternative validation methods.<\/li>\n
              • Organizational bottlenecks:<\/strong> Engineering queues, stakeholder approvals, and design bandwidth can stall CRO<\/strong> delivery.<\/li>\n
              • Conflicting incentives:<\/strong> Marketing may want more leads; sales may want fewer, higher-quality leads. The roadmap must balance metrics across the funnel.<\/li>\n
              • Over-indexing on \u201cwins\u201d:<\/strong> Not every test should win; negative or null results are still valuable learning if the hypothesis was sound.<\/li>\n
              • Privacy and tracking constraints:<\/strong> Consent requirements and reduced third-party tracking can limit visibility, forcing better first-party Conversion & Measurement<\/strong> practices.<\/li>\n<\/ul>\n\n\n\n

                Best Practices for CRO Roadmap<\/h2>\n\n\n\n

                Build around outcomes, not activities<\/h3>\n\n\n\n

                Define what success looks like (e.g., checkout completion rate, activated users) and ensure every roadmap item ties to a measurable outcome.<\/p>\n\n\n\n

                Maintain a single source of truth<\/h3>\n\n\n\n

                Keep one shared backlog with:\n– hypothesis\n– evidence links\/summaries\n– priority score and rationale\n– status and next step\nThis prevents repeated debates and preserves learning.<\/p>\n\n\n\n

                Use strong hypotheses<\/h3>\n\n\n\n

                A useful hypothesis names:\n– the audience\/segment\n– the problem\n– the change\n– the expected impact and metric\nExample: \u201cFor mobile new visitors, reducing form fields from 8 to 5 will increase lead completion rate without reducing lead quality.\u201d<\/p>\n\n\n\n

                Balance quick wins and foundational work<\/h3>\n\n\n\n

                A mature CRO Roadmap includes:\n– \u201cshipping\u201d improvements (copy, layout, friction removal)\n– foundational items (instrumentation, page speed, accessibility)\nFoundations often unlock better Conversion & Measurement<\/strong> and faster future CRO<\/strong> cycles.<\/p>\n\n\n\n

                Standardize experiment QA and guardrails<\/h3>\n\n\n\n

                Always monitor:\n– primary conversion metric\n– guardrails (refunds, churn, bounce rate, page performance)\n– segment impacts (don\u2019t hide a loss in a critical segment)<\/p>\n\n\n\n

                Create a learning cadence<\/h3>\n\n\n\n

                Run regular sessions to review:\n– what shipped\n– what was learned\n– what changes in the roadmap priorities\nThis is how CRO<\/strong> becomes a system rather than a series of isolated tasks.<\/p>\n\n\n\n

                Tools Used for CRO Roadmap<\/h2>\n\n\n\n

                A CRO Roadmap is enabled by tool categories that support research, execution, and Conversion & Measurement<\/strong>. Vendor choice matters less than consistency and data quality.<\/p>\n\n\n\n

                  \n
                • Analytics tools:<\/strong> event and funnel tracking, segmentation, cohorts, attribution modeling, user journey analysis.<\/li>\n
                • Experimentation platforms or feature flags:<\/strong> controlled rollouts, A\/B tests, and safe deployment practices.<\/li>\n
                • User research tools:<\/strong> surveys, on-site feedback widgets, usability testing, session recordings, heatmaps.<\/li>\n
                • Tag management and data governance:<\/strong> consistent event naming, consent handling, and scalable tracking updates.<\/li>\n
                • CRM and marketing automation:<\/strong> tying conversions to lead quality, pipeline, and lifecycle behavior.<\/li>\n
                • Reporting dashboards\/BI:<\/strong> shared visibility for stakeholders; helps operationalize Conversion & Measurement<\/strong> insights.<\/li>\n
                • SEO tools (when relevant):<\/strong> ensuring organic landing pages align with intent and don\u2019t introduce conversion friction that harms CRO<\/strong> outcomes.<\/li>\n<\/ul>\n\n\n\n

                  Metrics Related to CRO Roadmap<\/h2>\n\n\n\n

                  A CRO Roadmap should define metrics at three levels: primary, diagnostic, and business impact.<\/p>\n\n\n\n

                  Primary conversion metrics<\/h3>\n\n\n\n
                    \n
                  • Purchase conversion rate<\/li>\n
                  • Lead submission rate<\/li>\n
                  • Activation rate (key action completed)<\/li>\n
                  • Trial-to-paid conversion rate<\/li>\n<\/ul>\n\n\n\n

                    Diagnostic and experience metrics<\/h3>\n\n\n\n
                      \n
                    • Step-to-step funnel conversion (e.g., cart \u2192 checkout \u2192 payment)<\/li>\n
                    • Form completion time and error rate<\/li>\n
                    • Bounce rate and engagement depth (interpreted carefully)<\/li>\n
                    • Page speed\/Core Web Vitals (important for experience and conversion)<\/li>\n
                    • Segment conversion rates (mobile vs desktop, new vs returning)<\/li>\n<\/ul>\n\n\n\n

                      Business and ROI metrics<\/h3>\n\n\n\n
                        \n
                      • Revenue per visitor \/ revenue per session<\/li>\n
                      • Average order value, contribution margin (when available)<\/li>\n
                      • Customer acquisition cost efficiency (blended CAC impact)<\/li>\n
                      • Lead quality rates (MQL, SQL, close rate)<\/li>\n
                      • Retention\/churn, refund rate (as guardrails and long-term health)<\/li>\n<\/ul>\n\n\n\n

                        Good Conversion & Measurement<\/strong> practice means defining metric ownership, calculation logic, and reporting cadence so results are trusted.<\/p>\n\n\n\n

                        Future Trends of CRO Roadmap<\/h2>\n\n\n\n

                        CRO Roadmap planning is evolving as technology and measurement norms change.<\/p>\n\n\n\n

                          \n
                        • AI-assisted research and prioritization:<\/strong> AI can summarize feedback, cluster user issues, and suggest hypotheses, speeding roadmap creation while humans validate and decide.<\/li>\n
                        • Automation in experimentation:<\/strong> More teams will use automated rollouts, sequential testing approaches, and continuous experimentation pipelines.<\/li>\n
                        • Personalization with constraints:<\/strong> Expect more segment-based experiences, but with careful governance to avoid inconsistent messaging and measurement confusion in Conversion & Measurement<\/strong>.<\/li>\n
                        • Privacy-first measurement:<\/strong> First-party data strategies, modeled conversions, and consent-aware analytics will shape how a CRO Roadmap proves impact.<\/li>\n
                        • Cross-channel conversion optimization:<\/strong> CRO will increasingly include landing-to-product alignment across ads, email, SEO, and in-app journeys, making Conversion & Measurement<\/strong> integration essential.<\/li>\n<\/ul>\n\n\n\n

                          CRO Roadmap vs Related Terms<\/h2>\n\n\n\n

                          CRO Roadmap vs CRO strategy<\/h3>\n\n\n\n
                            \n
                          • CRO strategy<\/strong> defines the overall philosophy, goals, and approach (what you optimize and why).<\/li>\n
                          • A CRO Roadmap<\/strong> is the prioritized execution plan that operationalizes that strategy with specific initiatives, owners, and timelines.<\/li>\n<\/ul>\n\n\n\n

                            CRO Roadmap vs experimentation backlog<\/h3>\n\n\n\n
                              \n
                            • An experimentation backlog is often a raw list of test ideas.<\/li>\n
                            • A CRO Roadmap<\/strong> includes prioritization logic, dependencies, measurement readiness, and scheduling\u2014plus non-test work that supports CRO<\/strong> and Conversion & Measurement<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                              CRO Roadmap vs growth roadmap<\/h3>\n\n\n\n
                                \n
                              • A growth roadmap may include acquisition, retention, product features, pricing, and partnerships.<\/li>\n
                              • A CRO Roadmap<\/strong> focuses specifically on conversion performance improvements and the measurement framework to validate them.<\/li>\n<\/ul>\n\n\n\n

                                Who Should Learn CRO Roadmap<\/h2>\n\n\n\n
                                  \n
                                • Marketers:<\/strong> to align campaigns and landing experiences with measurable outcomes and improve efficiency.<\/li>\n
                                • Analysts:<\/strong> to connect Conversion & Measurement<\/strong> insights to action, not just reporting.<\/li>\n
                                • Agencies:<\/strong> to demonstrate a repeatable process, prioritize deliverables, and communicate value to clients.<\/li>\n
                                • Business owners and founders:<\/strong> to allocate resources to the highest-impact conversion work and improve unit economics.<\/li>\n
                                • Developers:<\/strong> to understand experimentation requirements, instrumentation needs, and safe release practices that support CRO<\/strong> without breaking measurement.<\/li>\n<\/ul>\n\n\n\n

                                  Summary of CRO Roadmap<\/h2>\n\n\n\n

                                  A CRO Roadmap<\/strong> is a prioritized plan for improving conversions using evidence-driven decisions. It sits at the intersection of execution and Conversion & Measurement<\/strong>, ensuring the work you ship is measurable, aligned to outcomes, and designed to generate learning. When run well, it makes CRO<\/strong> consistent and scalable\u2014improving performance, reducing waste, and strengthening the customer experience.<\/p>\n\n\n\n

                                  Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                  What should be included in a CRO Roadmap?<\/h3>\n\n\n\n

                                  A CRO Roadmap should include prioritized initiatives with hypotheses, expected impact, required effort, owners, dependencies, success metrics, and a plan for Conversion & Measurement<\/strong> (instrumentation, guardrails, reporting).<\/p>\n\n\n\n

                                  How often should you update a CRO Roadmap?<\/h3>\n\n\n\n

                                  Most teams refresh priorities monthly or quarterly, with weekly reviews of in-flight work. Update it whenever new Conversion & Measurement<\/strong> insights, product changes, or traffic shifts meaningfully change expected impact.<\/p>\n\n\n\n

                                  Do you need A\/B testing to have a CRO Roadmap?<\/h3>\n\n\n\n

                                  No. A CRO Roadmap can include experiments, but it can also prioritize research-driven optimizations measured via cohorts, before\/after analysis, and triangulated signals\u2014especially when traffic is low.<\/p>\n\n\n\n

                                  What\u2019s the difference between CRO and a CRO Roadmap?<\/h3>\n\n\n\n

                                  CRO<\/strong> is the discipline of improving conversion performance. A CRO Roadmap<\/strong> is the practical plan that schedules and governs the work, ensuring priorities are evidence-based and outcomes are measured.<\/p>\n\n\n\n

                                  How do you prioritize items on a CRO Roadmap?<\/h3>\n\n\n\n

                                  Use a consistent scoring method that considers impact, confidence, and effort, plus strategic alignment. Confidence should reflect the quality of Conversion & Measurement<\/strong> evidence supporting the hypothesis.<\/p>\n\n\n\n

                                  Which metrics best prove CRO Roadmap impact?<\/h3>\n\n\n\n

                                  Choose a primary metric (e.g., purchase conversion rate) and include business-impact metrics (revenue per visitor, lead quality) and guardrails (refunds, churn, performance). Strong Conversion & Measurement<\/strong> also requires segment analysis to confirm wins aren\u2019t hiding losses.<\/p>\n\n\n\n

                                  How long does it take to see results from a CRO Roadmap?<\/h3>\n\n\n\n

                                  Some improvements show impact within weeks, while others require multiple cycles to instrument, test, and learn. Consistent cadence matters more than any single test; the biggest gains usually come from compounding learning over time.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                  A **CRO Roadmap** is a prioritized, time-bound plan for improving conversion performance across a website, app, or funnel\u2014grounded in evidence from **Conversion & Measurement**. Instead of running random A\/B tests or redesigns, a CRO Roadmap turns research, analytics, and customer insights into an operational sequence of experiments and improvements that the team can execute and evaluate.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1889],"tags":[],"class_list":["post-7239","post","type-post","status-publish","format-standard","hentry","category-cro"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=7239"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/7239\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=7239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=7239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=7239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}