{"id":6776,"date":"2026-03-23T12:05:40","date_gmt":"2026-03-23T12:05:40","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/retail-media-roadmap\/"},"modified":"2026-03-23T12:05:40","modified_gmt":"2026-03-23T12:05:40","slug":"retail-media-roadmap","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/retail-media-roadmap\/","title":{"rendered":"Retail Media Roadmap: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Commerce & Retail Media"},"content":{"rendered":"\n

A Retail Media Roadmap<\/strong> is the strategic plan that explains how a brand or retailer will build, operate, and improve retail media over time\u2014across goals, budgets, audiences, placements, measurement, and governance. In Commerce & Retail Media<\/strong>, where ads increasingly influence product discovery and conversion inside digital storefronts, a roadmap turns retail media from a set of isolated campaigns into a coordinated growth program.<\/p>\n\n\n\n

A clear Retail Media Roadmap<\/strong> matters because retail media is no longer \u201cjust another channel.\u201d It touches pricing, inventory, promotions, content, customer experience, and data privacy. Within Commerce & Retail Media<\/strong>, the teams that win are the ones that align stakeholders, standardize measurement, and scale what works\u2014without losing control of profitability or brand experience.<\/p>\n\n\n\n

What Is Retail Media Roadmap?<\/h2>\n\n\n\n

A Retail Media Roadmap<\/strong> is a documented, time-phased plan that defines where retail media should go and how it will get there<\/strong>. It typically covers strategy (objectives and positioning), operations (processes and roles), execution (campaign and onsite tactics), and measurement (KPIs, attribution, reporting cadence).<\/p>\n\n\n\n

The core concept is simple: retail media performance improves when you treat it like a product and an operating system\u2014not a series of one-off ad buys. Business-wise, a Retail Media Roadmap<\/strong> helps leaders decide what to prioritize (and what to defer) so investments in ads, data, creative, and technology produce compounding returns.<\/p>\n\n\n\n

In Commerce & Retail Media<\/strong>, the roadmap sits at the intersection of:\n– shopper behavior on retailer platforms,\n– brand demand generation and conversion,\n– retailer monetization and shopper experience.<\/p>\n\n\n\n

Its role inside Commerce & Retail Media<\/strong> is to connect commercial goals (revenue, margin, share) with marketing execution (targeting, placements, creative, bidding) and operational reality (inventory, content, measurement constraints).<\/p>\n\n\n\n

Why Retail Media Roadmap Matters in Commerce & Retail Media<\/h2>\n\n\n\n

Retail media is highly measurable, but not automatically aligned. A Retail Media Roadmap<\/strong> creates alignment by translating big objectives into executable milestones and standards.<\/p>\n\n\n\n

Key reasons it matters in Commerce & Retail Media<\/strong>:\n– Strategic focus:<\/strong> It prevents \u201cspray-and-pray\u201d spending by defining priorities (e.g., defend top SKUs, grow penetration in a category, launch new products).\n– Business value:<\/strong> It ties media outcomes to retail outcomes such as incremental sales, contribution margin, and repeat purchase\u2014not only ROAS.\n– Marketing outcomes:<\/strong> It improves targeting, creative testing, and onsite visibility while coordinating with promotions and content.\n– Competitive advantage:<\/strong> Teams with a roadmap iterate faster, negotiate smarter with partners, and build durable learnings (audience segments, playbooks, benchmarks).<\/p>\n\n\n\n

When competitors copy tactics, the differentiator becomes how quickly and consistently you can execute and learn. That consistency is exactly what a Retail Media Roadmap<\/strong> provides.<\/p>\n\n\n\n

How Retail Media Roadmap Works<\/h2>\n\n\n\n

A Retail Media Roadmap<\/strong> is both a planning artifact and an operating rhythm. In practice, it works through a loop that looks like this:<\/p>\n\n\n\n

    \n
  1. \n

    Input \/ trigger (business needs and constraints)<\/strong>\n You start with category goals, seasonality, product priorities, margin targets, inventory realities, and retailer platform capabilities. In Commerce & Retail Media<\/strong>, these inputs often include trade calendars, promotional plans, and new item launches.<\/p>\n<\/li>\n

  2. \n

    Analysis \/ processing (diagnose and choose priorities)<\/strong>\n Teams assess current performance (share of shelf, conversion rate, ROAS, incrementality), identify gaps (poor content, weak targeting, limited measurement), and decide on focus areas. A strong Retail Media Roadmap<\/strong> clarifies what \u201cgood\u201d looks like per retailer and per objective.<\/p>\n<\/li>\n

  3. \n

    Execution \/ application (build and run the program)<\/strong>\n This includes campaign architecture, audience strategy, creative testing plans, keyword\/category targeting, and budget pacing. The roadmap also defines operational processes such as naming conventions, QA steps, and reporting cadence.<\/p>\n<\/li>\n

  4. \n

    Output \/ outcome (learning, standardization, scale)<\/strong>\n Results become benchmarks and playbooks. Over time, the Retail Media Roadmap<\/strong> drives repeatable performance improvements, better forecasting, and more confident budget allocation across retailers and formats.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

    Key Components of Retail Media Roadmap<\/h2>\n\n\n\n

    A complete Retail Media Roadmap<\/strong> typically includes the following components, tailored to the maturity of the brand or retailer:<\/p>\n\n\n\n

    Strategy and scope<\/h3>\n\n\n\n
      \n
    • Business objectives (defense, growth, launch, profitability)<\/li>\n
    • Retailer and category prioritization<\/li>\n
    • Role of retail media within the broader marketing mix in Commerce & Retail Media<\/strong><\/li>\n<\/ul>\n\n\n\n

      Operating model and governance<\/h3>\n\n\n\n
        \n
      • Ownership (marketing, ecommerce, sales, agencies)<\/li>\n
      • Decision rights (who approves budgets, keywords, creative, promotions)<\/li>\n
      • Cadences (weekly pacing, monthly business reviews, quarterly planning)<\/li>\n<\/ul>\n\n\n\n

        Data inputs and measurement approach<\/h3>\n\n\n\n
          \n
        • Product catalog and taxonomy (SKUs, variants, parent\/child relationships)<\/li>\n
        • Retail signals (sales, pricing, inventory, search terms, share)<\/li>\n
        • Attribution and incrementality approach (what you can measure vs what you infer)<\/li>\n<\/ul>\n\n\n\n

          Execution playbooks<\/h3>\n\n\n\n
            \n
          • Campaign structure (by category, objective, funnel stage, or brand)<\/li>\n
          • Creative and content standards (images, titles, A+ content equivalents, storefronts)<\/li>\n
          • Testing plan (audiences, placements, bids, creative variants)<\/li>\n<\/ul>\n\n\n\n

            Budgeting and forecasting<\/h3>\n\n\n\n
              \n
            • Budget allocation rules (base always-on vs seasonal bursts)<\/li>\n
            • Pacing guardrails<\/li>\n
            • Forecasting assumptions and scenario planning<\/li>\n<\/ul>\n\n\n\n

              Types of Retail Media Roadmap<\/h2>\n\n\n\n

              There aren\u2019t universally \u201cofficial\u201d types, but there are practical distinctions that help teams design the right Retail Media Roadmap<\/strong> for their context:<\/p>\n\n\n\n

              1) Maturity-based roadmaps<\/h3>\n\n\n\n
                \n
              • Foundation:<\/strong> fix product content, tracking, taxonomy, basic campaign structure, baseline reporting.<\/li>\n
              • Growth:<\/strong> expand placements and audience tactics, introduce experimentation, improve forecasting and cross-retailer governance.<\/li>\n
              • Advanced:<\/strong> incrementality testing, automation, audience lifecycle strategy, unified measurement frameworks across Commerce & Retail Media<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                2) Brand-led vs retailer-led roadmaps<\/h3>\n\n\n\n
                  \n
                • Brand-led:<\/strong> focuses on retailer selection, standardization across partners, and integrating retail media into brand marketing.<\/li>\n
                • Retailer-led:<\/strong> focuses on building ad products, onboarding advertisers, ensuring shopper experience, and proving value to brands.<\/li>\n<\/ul>\n\n\n\n

                  3) Objective-led roadmaps<\/h3>\n\n\n\n
                    \n
                  • Performance-first:<\/strong> prioritize efficient conversion and profitable growth.<\/li>\n
                  • Share-first:<\/strong> prioritize visibility and share of shelf in strategic categories.<\/li>\n
                  • Launch-first:<\/strong> prioritize new product discovery, trial, and early reviews\/ratings momentum.<\/li>\n<\/ul>\n\n\n\n

                    Real-World Examples of Retail Media Roadmap<\/h2>\n\n\n\n

                    Example 1: A CPG brand standardizing across multiple retailers<\/h3>\n\n\n\n

                    A CPG portfolio team creates a Retail Media Roadmap<\/strong> to reduce chaos across retailers. Phase 1 standardizes naming conventions, SKU mapping, and weekly pacing. Phase 2 rolls out a consistent campaign architecture (defend top SKUs, conquest competitors, seasonal bursts). Phase 3 introduces incrementality experiments and a unified dashboard so leaders can compare performance fairly across Commerce & Retail Media<\/strong> partners.<\/p>\n\n\n\n

                    Example 2: A retailer building a credible media offering for advertisers<\/h3>\n\n\n\n

                    A mid-sized retailer creates a Retail Media Roadmap<\/strong> focused on advertiser adoption. First, they define ad product tiers and service levels, plus clear KPIs (sales lift, new-to-brand indicators where possible). Next, they implement governance to protect shopper experience (ad load rules, relevance standards). Finally, they scale with self-serve workflows, better reporting, and audience packages\u2014making their Commerce & Retail Media<\/strong> proposition easier to buy and renew.<\/p>\n\n\n\n

                    Example 3: A DTC brand expanding into retail marketplaces<\/h3>\n\n\n\n

                    A DTC brand entering marketplaces uses a Retail Media Roadmap<\/strong> to avoid overspending early. The roadmap sequences: content readiness \u2192 always-on search\/category coverage \u2192 retargeting where available \u2192 seasonal tentpoles. It also defines break-even ROAS by SKU and a rule that media increases only when inventory health and ratings thresholds are met\u2014keeping growth sustainable within Commerce & Retail Media<\/strong>.<\/p>\n\n\n\n

                    Benefits of Using Retail Media Roadmap<\/h2>\n\n\n\n

                    A well-built Retail Media Roadmap<\/strong> creates benefits that are operational as well as financial:<\/p>\n\n\n\n

                      \n
                    • Performance improvements:<\/strong> clearer campaign structure, better targeting discipline, and more consistent testing raise conversion efficiency over time.<\/li>\n
                    • Cost savings:<\/strong> fewer redundant experiments, less rework, and better pacing reduce wasted spend and agency churn.<\/li>\n
                    • Efficiency gains:<\/strong> standardized reporting and governance shorten the time from insight to action across Commerce & Retail Media<\/strong> teams.<\/li>\n
                    • Better shopper experience:<\/strong> relevance rules and creative standards reduce noisy ads and improve discovery, which supports long-term platform health (especially important for retailers).<\/li>\n<\/ul>\n\n\n\n

                      Challenges of Retail Media Roadmap<\/h2>\n\n\n\n

                      A Retail Media Roadmap<\/strong> is powerful, but it\u2019s not frictionless to implement.<\/p>\n\n\n\n

                      Technical challenges<\/h3>\n\n\n\n
                        \n
                      • Inconsistent product identifiers and catalog structure across retailers<\/li>\n
                      • Limited visibility into user-level data due to privacy constraints<\/li>\n
                      • Measurement fragmentation across platforms and walled-garden reporting<\/li>\n<\/ul>\n\n\n\n

                        Strategic risks<\/h3>\n\n\n\n
                          \n
                        • Optimizing to short-term ROAS while harming long-term margin, brand, or repeat purchase<\/li>\n
                        • Over-investing in one retailer partner without contingency plans<\/li>\n
                        • Treating incrementality as a buzzword rather than a measurable hypothesis<\/li>\n<\/ul>\n\n\n\n

                          Implementation barriers<\/h3>\n\n\n\n
                            \n
                          • Misaligned incentives between sales, ecommerce, and marketing<\/li>\n
                          • Under-resourced content operations (titles, images, attributes, reviews)<\/li>\n
                          • Lack of clear ownership for governance and reporting within Commerce & Retail Media<\/strong><\/li>\n<\/ul>\n\n\n\n

                            Best Practices for Retail Media Roadmap<\/h2>\n\n\n\n

                            To make a Retail Media Roadmap<\/strong> actionable (not just a slide deck), build it with execution in mind:<\/p>\n\n\n\n

                              \n
                            1. \n

                              Start with \u201cdecision questions,\u201d not channel checklists<\/strong>\n Define the decisions the roadmap must support: how much to invest, where to invest, what to stop, and what to test next.<\/p>\n<\/li>\n

                            2. \n

                              Sequence foundations before sophistication<\/strong>\n Content quality, SKU mapping, and basic reporting often unlock more value than advanced tactics executed on messy data.<\/p>\n<\/li>\n

                            3. \n

                              Define guardrails for profitability and inventory<\/strong>\n Set rules by SKU or category (minimum margin, in-stock thresholds, promo constraints) so optimization doesn\u2019t create operational pain.<\/p>\n<\/li>\n

                            4. \n

                              Create a testing system with a backlog<\/strong>\n Maintain a prioritized test backlog (creative, audience, bids, placements) and document learnings in a reusable playbook.<\/p>\n<\/li>\n

                            5. \n

                              Use a consistent KPI ladder<\/strong>\n Align top-level business KPIs (incremental revenue, contribution margin) with diagnostic KPIs (CTR, CVR, CPC, share of shelf).<\/p>\n<\/li>\n

                            6. \n

                              Review on a cadence and revise quarterly<\/strong>\n A Retail Media Roadmap<\/strong> should be stable enough to guide decisions, but flexible enough to adapt to platform changes in Commerce & Retail Media<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                              Tools Used for Retail Media Roadmap<\/h2>\n\n\n\n

                              A Retail Media Roadmap<\/strong> is operationalized through systems that manage planning, execution, and measurement. Common tool categories include:<\/p>\n\n\n\n

                                \n
                              • Retail media ad platforms:<\/strong> for campaign creation, bidding, targeting, and placement reporting within retailer ecosystems.<\/li>\n
                              • Analytics tools:<\/strong> to analyze performance, create cohorts, and connect media to business outcomes where data access permits.<\/li>\n
                              • Reporting dashboards \/ BI:<\/strong> to unify KPIs, automate reporting cadence, and create a single view across Commerce & Retail Media<\/strong> partners.<\/li>\n
                              • CRM systems:<\/strong> to connect customer lifecycle strategy where retailer data sharing and permissions allow.<\/li>\n
                              • Automation tools:<\/strong> for rule-based bidding, budget pacing alerts, and anomaly detection.<\/li>\n
                              • SEO tools (retail search and content):<\/strong> to improve product discoverability through better titles, attributes, and keyword alignment on retailer sites.<\/li>\n
                              • Project management and documentation:<\/strong> to manage the roadmap backlog, ownership, QA checklists, and governance workflows.<\/li>\n<\/ul>\n\n\n\n

                                The goal isn\u2019t more tools\u2014it\u2019s a cleaner workflow where the Retail Media Roadmap<\/strong> is reflected in how teams actually plan and execute.<\/p>\n\n\n\n

                                Metrics Related to Retail Media Roadmap<\/h2>\n\n\n\n

                                The best metrics depend on roadmap stage and objectives, but these are commonly tied to a Retail Media Roadmap<\/strong>:<\/p>\n\n\n\n

                                Performance and efficiency<\/h3>\n\n\n\n
                                  \n
                                • ROAS \/ blended ROAS (with clear definitions)<\/li>\n
                                • CPC, CPM (where applicable), CTR<\/li>\n
                                • Conversion rate (CVR)<\/li>\n
                                • Cost per order \/ cost per acquisition (where measurable)<\/li>\n<\/ul>\n\n\n\n

                                  Retail and category impact<\/h3>\n\n\n\n
                                    \n
                                  • Share of shelf \/ impression share proxies (platform-dependent)<\/li>\n
                                  • Sales lift vs baseline (method-dependent)<\/li>\n
                                  • New-to-brand or new-to-category indicators (when available)<\/li>\n
                                  • Basket attach rate and halo effects (when measurable)<\/li>\n<\/ul>\n\n\n\n

                                    Profitability and quality<\/h3>\n\n\n\n
                                      \n
                                    • Contribution margin after ad spend<\/li>\n
                                    • Promo dependency (share of sales on deal)<\/li>\n
                                    • Return rate (category-dependent)<\/li>\n
                                    • Creative quality and content coverage metrics (attribute completeness, ratings\/reviews thresholds)<\/li>\n<\/ul>\n\n\n\n

                                      A mature Retail Media Roadmap<\/strong> defines metric owners, reporting cadence, and how metrics translate into decisions.<\/p>\n\n\n\n

                                      Future Trends of Retail Media Roadmap<\/h2>\n\n\n\n

                                      A Retail Media Roadmap<\/strong> is evolving as retail media matures across Commerce & Retail Media<\/strong>:<\/p>\n\n\n\n

                                        \n
                                      • AI-assisted optimization:<\/strong> more automated bidding, budget pacing, and creative iteration, with humans setting guardrails and validating incrementality.<\/li>\n
                                      • Personalization with privacy constraints:<\/strong> increased use of aggregated signals, clean-room style collaboration models, and consent-driven measurement.<\/li>\n
                                      • Full-funnel retail media:<\/strong> more emphasis on onsite-to-offsite extensions, audience lifecycle, and measuring downstream customer value\u2014where platforms allow.<\/li>\n
                                      • Standardization pressure:<\/strong> advertisers demand clearer definitions (what counts as \u201cnew-to-brand,\u201d how attribution windows work), pushing the industry toward more comparable reporting.<\/li>\n
                                      • Operational excellence as differentiation:<\/strong> as formats commoditize, the advantage shifts to governance, testing velocity, and content systems embedded in the Retail Media Roadmap<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                        Retail Media Roadmap vs Related Terms<\/h2>\n\n\n\n

                                        Retail Media Roadmap vs Retail Media Strategy<\/h3>\n\n\n\n

                                        A retail media strategy defines what<\/strong> you want to achieve and the high-level approach. A Retail Media Roadmap<\/strong> adds when, who, and how<\/strong>\u2014sequencing initiatives, assigning ownership, and setting measurement standards.<\/p>\n\n\n\n

                                        Retail Media Roadmap vs Media Plan<\/h3>\n\n\n\n

                                        A media plan usually focuses on a specific period (e.g., Q4) and includes budgets, flights, and placements. A Retail Media Roadmap<\/strong> is longer-term and operational, often spanning quarters and maturity stages across Commerce & Retail Media<\/strong>.<\/p>\n\n\n\n

                                        Retail Media Roadmap vs Measurement Framework<\/h3>\n\n\n\n

                                        A measurement framework defines KPIs, attribution logic, and reporting rules. A Retail Media Roadmap<\/strong> includes measurement, but also covers execution playbooks, governance, tooling, and capability building.<\/p>\n\n\n\n

                                        Who Should Learn Retail Media Roadmap<\/h2>\n\n\n\n

                                        A Retail Media Roadmap<\/strong> is useful across roles because retail media touches many functions in Commerce & Retail Media<\/strong>:<\/p>\n\n\n\n

                                          \n
                                        • Marketers:<\/strong> to connect creative, targeting, and spend to outcomes beyond short-term ROAS.<\/li>\n
                                        • Analysts:<\/strong> to standardize reporting, improve comparability across retailers, and prioritize experiments.<\/li>\n
                                        • Agencies:<\/strong> to operationalize governance, manage testing velocity, and prove value with consistent benchmarks.<\/li>\n
                                        • Business owners and founders:<\/strong> to avoid inefficient spend and ensure retail media supports profitable growth.<\/li>\n
                                        • Developers and data teams:<\/strong> to support clean data pipelines, SKU mapping, dashboarding, and privacy-aware measurement.<\/li>\n<\/ul>\n\n\n\n

                                          Summary of Retail Media Roadmap<\/h2>\n\n\n\n

                                          A Retail Media Roadmap<\/strong> is a practical, time-phased plan for building and scaling retail media performance. It matters because it aligns goals, teams, and measurement\u2014turning scattered campaigns into a repeatable growth engine. Within Commerce & Retail Media<\/strong>, it connects platform execution to business realities like margin, inventory, and shopper experience. Done well, a Retail Media Roadmap<\/strong> makes optimization systematic, governance clear, and results easier to forecast and scale across Commerce & Retail Media<\/strong> programs.<\/p>\n\n\n\n

                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What is a Retail Media Roadmap in simple terms?<\/h3>\n\n\n\n

                                          A Retail Media Roadmap<\/strong> is a plan that lays out priorities, timelines, roles, and KPIs for improving retail media over time\u2014so teams know what to build, run, measure, and refine.<\/p>\n\n\n\n

                                          2) How long should a Retail Media Roadmap cover?<\/h3>\n\n\n\n

                                          Most teams use a 12-month view with quarterly milestones. The roadmap should be detailed enough for the next 4\u20138 weeks of execution and higher-level for later quarters.<\/p>\n\n\n\n

                                          3) Is a Retail Media Roadmap only for large brands?<\/h3>\n\n\n\n

                                          No. Smaller brands often benefit even more because a roadmap prevents overspending, clarifies which retailers matter most, and forces focus on content readiness and break-even economics.<\/p>\n\n\n\n

                                          4) What does Commerce & Retail Media have to do with roadmap planning?<\/h3>\n\n\n\n

                                          In Commerce & Retail Media<\/strong>, media performance depends on retail fundamentals (catalog, pricing, inventory, promotions). Roadmap planning ensures those dependencies are addressed, not ignored.<\/p>\n\n\n\n

                                          5) Which teams should own the Retail Media Roadmap?<\/h3>\n\n\n\n

                                          Ownership varies, but it should have one accountable owner (often ecommerce or performance marketing) with shared input from sales, finance, analytics, and content operations.<\/p>\n\n\n\n

                                          6) What are the most common mistakes when building a Retail Media Roadmap?<\/h3>\n\n\n\n

                                          Common issues include optimizing only to ROAS, ignoring margin and inventory, lacking governance, running too many tests without documentation, and using inconsistent KPI definitions across retailers.<\/p>\n\n\n\n

                                          7) How do you know if your Retail Media Roadmap is working?<\/h3>\n\n\n\n

                                          You\u2019ll see clearer decision-making, faster optimization cycles, more consistent reporting, fewer wasted experiments, and improving outcomes like profitable sales growth, stronger conversion rates, and more predictable forecasting.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          A **Retail Media Roadmap** is the strategic plan that explains how a brand or retailer will build, operate, and improve retail media over time\u2014across goals, budgets, audiences, placements, measurement, and governance. In **Commerce & Retail Media**, where ads increasingly influence product discovery and conversion inside digital storefronts, a roadmap turns retail media from a set of isolated campaigns into a coordinated growth program.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1886],"tags":[],"class_list":["post-6776","post","type-post","status-publish","format-standard","hentry","category-commerce-retail-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6776"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6776\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}