{"id":6773,"date":"2026-03-23T11:59:01","date_gmt":"2026-03-23T11:59:01","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/retail-media-report\/"},"modified":"2026-03-23T11:59:01","modified_gmt":"2026-03-23T11:59:01","slug":"retail-media-report","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/retail-media-report\/","title":{"rendered":"Retail Media Report: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Commerce & Retail Media"},"content":{"rendered":"\n

A Retail Media Report<\/strong> is the document (or dashboard view) that translates retail media performance data into decisions: what to fund, what to fix, and what to scale. In Commerce & Retail Media<\/strong>, where ads run inside retailer ecosystems and measurement can vary by network, a Retail Media Report becomes the common language between brands, agencies, and retailers. It connects campaign outcomes to commercial reality\u2014sales, margin, inventory health, and customer growth.<\/p>\n\n\n\n

This matters because modern Commerce & Retail Media<\/strong> strategy isn\u2019t just \u201crun sponsored ads.\u201d It\u2019s merchandising plus media plus measurement. A strong Retail Media Report shows what happened, why it happened, and what to do next\u2014so budgets move from opinions to evidence.<\/p>\n\n\n\n

2. What Is Retail Media Report?<\/h2>\n\n\n\n

A Retail Media Report<\/strong> is a structured summary of retail media activity and results across one or more retailer media networks. It typically includes campaign performance (impressions, clicks, spend), commerce outcomes (sales, units, new-to-brand customers), and operational context (inventory status, pricing, share of shelf, and placement coverage).<\/p>\n\n\n\n

At its core, the Retail Media Report is an accountability and optimization tool<\/strong>. It answers three practical questions:<\/p>\n\n\n\n

    \n
  • Did we meet the objective?<\/strong> (sales growth, efficiency, penetration, awareness)<\/li>\n
  • What drove performance?<\/strong> (placements, keywords, audiences, creative, onsite conditions)<\/li>\n
  • What should we change next?<\/strong> (bids, budgets, targeting, content, assortment)<\/li>\n<\/ul>\n\n\n\n

    In Commerce & Retail Media<\/strong>, the report sits at the intersection of marketing analytics and retail operations. Inside Commerce & Retail Media<\/strong>, it also supports joint business planning by linking media spend to category performance and retailer goals.<\/p>\n\n\n\n

    3. Why Retail Media Report Matters in Commerce & Retail Media<\/h2>\n\n\n\n

    A Retail Media Report matters because retail media is uniquely close to purchase. That proximity creates opportunity\u2014but also makes mismeasurement expensive. In Commerce & Retail Media<\/strong>, small changes in availability, price, or product detail pages can swing performance as much as ad settings.<\/p>\n\n\n\n

    Strategically, a Retail Media Report<\/strong> helps you:<\/p>\n\n\n\n

      \n
    • Allocate budget rationally<\/strong> across retailers, formats, and product lines based on incremental value.<\/li>\n
    • Prove business impact<\/strong> by tying media to sales, profit, and customer acquisition.<\/li>\n
    • Create competitive advantage<\/strong> through faster learning cycles\u2014seeing what competitors can\u2019t, then acting sooner.<\/li>\n
    • Align teams<\/strong> (marketing, eCommerce, sales, finance) on a single performance narrative.<\/li>\n<\/ul>\n\n\n\n

      For advanced Commerce & Retail Media<\/strong> programs, the Retail Media Report is also how you defend spend during scrutiny: you can show not only ROAS, but also whether growth came from new customers, higher basket size, or category share gains.<\/p>\n\n\n\n

      4. How Retail Media Report Works<\/h2>\n\n\n\n

      A Retail Media Report is less a single \u201cprocess\u201d and more a practical workflow that turns messy platform data into decisions. A typical cycle looks like this:<\/p>\n\n\n\n

        \n
      1. \n

        Input (data collection and context)<\/strong>\n – Retailer media network exports (sponsored product, display, onsite video)\n – Retail sales and operations data (orders, units, returns, inventory, pricing)\n – Product content signals (ratings, images, titles, conversion rate)\n – Budget, promo calendar, and category priorities<\/p>\n<\/li>\n

      2. \n

        Processing (normalization and analysis)<\/strong>\n – Standardize definitions (e.g., attributed sales windows, new-to-brand criteria)\n – Clean and join datasets at the right grain (campaign, SKU, keyword, audience)\n – Segment by objective (defense vs conquest, hero SKUs vs long tail)\n – Diagnose drivers (placement mix, search terms, share of voice, availability)<\/p>\n<\/li>\n

      3. \n

        Application (decision-making and optimization)<\/strong>\n – Reallocate spend toward efficient segments or strategic priorities\n – Adjust bids, targeting, and creatives based on performance patterns\n – Coordinate with retail ops (fix out-of-stocks, adjust price, improve PDPs)\n – Set next-period tests (incrementality, creative, audience, dayparting)<\/p>\n<\/li>\n

      4. \n

        Output (the report and actions)<\/strong>\n – A clear Retail Media Report with KPIs, insights, and recommendations\n – An action plan with owners, deadlines, and expected impact<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        In Commerce & Retail Media<\/strong>, the \u201chow it works\u201d reality is that reporting is only valuable if it drives action across both media levers and retail levers.<\/p>\n\n\n\n

        5. Key Components of Retail Media Report<\/h2>\n\n\n\n

        A high-quality Retail Media Report<\/strong> is built from components that make it reliable, comparable, and decision-ready:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Ad delivery and performance data (impressions, clicks, spend)<\/li>\n
        • Conversion and sales data (attributed sales, units, orders)<\/li>\n
        • Customer metrics (new-to-brand, repeat rate where available)<\/li>\n
        • Retail conditions (inventory, price, promo flags, ratings\/reviews)<\/li>\n
        • Product hierarchy mapping (brand, category, subcategory, SKU)<\/li>\n<\/ul>\n\n\n\n

          Core metrics and definitions<\/h3>\n\n\n\n
            \n
          • Clear KPI definitions and attribution assumptions<\/li>\n
          • Consistent time windows (daily\/weekly\/monthly) and comparability rules<\/li>\n<\/ul>\n\n\n\n

            Insight layers<\/h3>\n\n\n\n
              \n
            • Performance by retailer, format, placement, category, and SKU<\/li>\n
            • Search term and audience learnings<\/li>\n
            • Funnel interpretation (reach \u2192 engagement \u2192 conversion \u2192 revenue)<\/li>\n<\/ul>\n\n\n\n

              Governance and responsibilities<\/h3>\n\n\n\n
                \n
              • Who owns data pulls, QA, and narrative (analyst, channel lead, agency)<\/li>\n
              • Who approves changes (brand lead, eCommerce manager, retailer team)<\/li>\n
              • A change log tying recommendations to subsequent results<\/li>\n<\/ul>\n\n\n\n

                This structure makes the Retail Media Report credible in Commerce & Retail Media<\/strong>, where stakeholders often need both marketing clarity and retail practicality.<\/p>\n\n\n\n

                6. Types of Retail Media Report<\/h2>\n\n\n\n

                \u201cRetail Media Report\u201d isn\u2019t a single fixed template; it changes based on purpose and audience. The most useful distinctions are:<\/p>\n\n\n\n

                By time horizon<\/h3>\n\n\n\n
                  \n
                • Daily pacing report:<\/strong> budget pacing, alerts, out-of-stocks, anomalies<\/li>\n
                • Weekly performance report:<\/strong> optimization actions, winners\/losers, tests<\/li>\n
                • Monthly\/QBR report:<\/strong> strategic insights, category growth, planning inputs<\/li>\n<\/ul>\n\n\n\n

                  By scope<\/h3>\n\n\n\n
                    \n
                  • Single-retailer report:<\/strong> deep, network-specific insights and settings<\/li>\n
                  • Cross-retailer rollup:<\/strong> standardized KPIs for portfolio decisions<\/li>\n
                  • Category or brand report:<\/strong> ties media to category share and assortment<\/li>\n<\/ul>\n\n\n\n

                    By objective<\/h3>\n\n\n\n
                      \n
                    • Efficiency-focused:<\/strong> ROAS, cost per order, profitability proxies<\/li>\n
                    • Growth-focused:<\/strong> incremental sales, new-to-brand, penetration<\/li>\n
                    • Defense vs conquest:<\/strong> branded search protection vs competitor capture<\/li>\n<\/ul>\n\n\n\n

                      In Commerce & Retail Media<\/strong>, choosing the right \u201ctype\u201d prevents over-reporting and keeps teams focused on the decisions that matter.<\/p>\n\n\n\n

                      7. Real-World Examples of Retail Media Report<\/h2>\n\n\n\n

                      Example 1: Fixing wasted spend during out-of-stocks<\/h3>\n\n\n\n

                      A CPG brand sees ROAS drop on two hero SKUs. The Retail Media Report overlays ad spend with inventory and discovers frequent out-of-stocks on the highest-converting variants. The action is to pause those SKUs, shift budget to in-stock substitutes, and coordinate replenishment. In Commerce & Retail Media<\/strong>, this often outperforms \u201cbid tweaks\u201d because availability is a primary conversion driver.<\/p>\n\n\n\n

                      Example 2: Keyword expansion using search term insights<\/h3>\n\n\n\n

                      A beauty brand uses a Retail Media Report to review search term performance and finds generic terms driving high new-to-brand rates, while branded terms drive efficient repeat purchases. The next plan separates campaigns by intent: conquest\/generic campaigns optimized for new customers, and branded defense campaigns optimized for efficiency. This is a classic Commerce & Retail Media<\/strong> pattern: different intent segments deserve different KPIs.<\/p>\n\n\n\n

                      Example 3: Cross-retailer budget reallocation<\/h3>\n\n\n\n

                      An agency produces a cross-network Retail Media Report showing that Retailer A delivers higher ROAS but limited scale, while Retailer B delivers lower ROAS but stronger new-to-brand volume and higher total incremental sales during promos. The team funds Retailer A for steady efficiency and uses Retailer B for seasonal growth bursts. In Commerce & Retail Media<\/strong>, this kind of portfolio logic prevents over-investing in a single \u201cbest ROAS\u201d channel.<\/p>\n\n\n\n

                      8. Benefits of Using Retail Media Report<\/h2>\n\n\n\n

                      A consistent Retail Media Report<\/strong> delivers benefits that go beyond \u201cbetter reporting\u201d:<\/p>\n\n\n\n

                        \n
                      • Performance improvements:<\/strong> faster optimization cycles, clearer winners\/losers, better targeting and placement mix<\/li>\n
                      • Cost savings:<\/strong> reduced wasted spend from poor availability, misaligned keywords, or weak creatives<\/li>\n
                      • Operational efficiency:<\/strong> fewer ad hoc data requests, fewer debates about \u201cwhose numbers are right\u201d<\/li>\n
                      • Better customer experience:<\/strong> improved relevance and product availability alignment, which can raise conversion and reduce frustration<\/li>\n
                      • Stronger collaboration:<\/strong> shared visibility between marketing and eCommerce teams, a core need in Commerce & Retail Media<\/strong><\/li>\n<\/ul>\n\n\n\n

                        9. Challenges of Retail Media Report<\/h2>\n\n\n\n

                        Retail media reporting is powerful, but it comes with real constraints:<\/p>\n\n\n\n

                          \n
                        • Data fragmentation:<\/strong> each retailer network has different fields, formats, and definitions, complicating standardization.<\/li>\n
                        • Attribution limitations:<\/strong> platform-reported sales may not equal incrementality; view-through and click-through windows vary.<\/li>\n
                        • Inconsistent taxonomy:<\/strong> products, categories, and campaign naming conventions can break rollups if not governed.<\/li>\n
                        • Retail conditions distort results:<\/strong> pricing changes, promo placements, and stock issues can overwhelm media signals.<\/li>\n
                        • Privacy and aggregation:<\/strong> user-level data is typically limited, reducing advanced modeling options.<\/li>\n<\/ul>\n\n\n\n

                          A good Retail Media Report doesn\u2019t hide these issues; it documents assumptions and uses consistent methods so decisions remain trustworthy in Commerce & Retail Media<\/strong>.<\/p>\n\n\n\n

                          10. Best Practices for Retail Media Report<\/h2>\n\n\n\n

                          To make a Retail Media Report consistently useful, focus on decision quality\u2014not just charts.<\/p>\n\n\n\n

                          Make it action-led<\/h3>\n\n\n\n
                            \n
                          • Start with objectives and decisions: \u201cWhat are we trying to change?\u201d<\/li>\n
                          • Include a short recommendations section with owners and timelines<\/li>\n<\/ul>\n\n\n\n

                            Standardize the foundation<\/h3>\n\n\n\n
                              \n
                            • Enforce naming conventions (retailer, format, category, SKU, objective)<\/li>\n
                            • Use consistent time granularity and KPI definitions across reports<\/li>\n<\/ul>\n\n\n\n

                              Add retail context<\/h3>\n\n\n\n
                                \n
                              • Always include inventory status, price, promos, and ratings trends<\/li>\n
                              • Flag anomalies: sudden CVR drops, buy-box loss, or content changes<\/li>\n<\/ul>\n\n\n\n

                                Separate efficiency from growth<\/h3>\n\n\n\n
                                  \n
                                • Report both ROAS and customer growth signals (e.g., new-to-brand)<\/li>\n
                                • Avoid optimizing everything to one KPI; align KPIs to intent<\/li>\n<\/ul>\n\n\n\n

                                  Operationalize experimentation<\/h3>\n\n\n\n
                                    \n
                                  • Track tests with hypotheses and success metrics<\/li>\n
                                  • Include holdout or geo tests where possible for incrementality insights<\/li>\n<\/ul>\n\n\n\n

                                    These practices keep the Retail Media Report aligned with how Commerce & Retail Media<\/strong> actually behaves: a system where media and merchandising interact.<\/p>\n\n\n\n

                                    11. Tools Used for Retail Media Report<\/h2>\n\n\n\n

                                    A Retail Media Report is usually assembled from a stack of systems rather than one tool. Common tool categories in Commerce & Retail Media<\/strong> include:<\/p>\n\n\n\n

                                      \n
                                    • Retail media platform reporting<\/strong>: native network dashboards and exports for sponsored and display formats <\/li>\n
                                    • Analytics tools<\/strong>: analysis environments for cleaning, joining, and segmenting datasets (including cohort and funnel analysis)<\/li>\n
                                    • Reporting dashboards \/ BI<\/strong>: standardized dashboards for leadership views, pacing, and drill-down exploration<\/li>\n
                                    • Data pipelines and warehouses<\/strong>: scheduled ingestion, normalization, and historical storage for cross-retailer rollups<\/li>\n
                                    • Tagging and taxonomy management<\/strong>: systems or processes to enforce campaign naming and product mapping<\/li>\n
                                    • CRM and customer analytics<\/strong>: where available, to connect retail outcomes to broader lifecycle insights<\/li>\n
                                    • SEO and content quality tools<\/strong>: to audit product detail page content and track content-driven conversion changes<\/li>\n<\/ul>\n\n\n\n

                                      The key is not the specific software\u2014it\u2019s whether the stack supports consistent definitions, repeatable refreshes, and governance for Commerce & Retail Media<\/strong> reporting.<\/p>\n\n\n\n

                                      12. Metrics Related to Retail Media Report<\/h2>\n\n\n\n

                                      A strong Retail Media Report<\/strong> typically groups metrics by what they explain:<\/p>\n\n\n\n

                                      Delivery and engagement<\/h3>\n\n\n\n
                                        \n
                                      • Impressions, reach (if available), frequency (if available)<\/li>\n
                                      • Clicks, click-through rate (CTR)<\/li>\n
                                      • Spend, cost per click (CPC)<\/li>\n<\/ul>\n\n\n\n

                                        Commerce outcomes<\/h3>\n\n\n\n
                                          \n
                                        • Attributed sales revenue<\/li>\n
                                        • Units sold, orders<\/li>\n
                                        • Conversion rate (CVR)<\/li>\n
                                        • Average order value (AOV) where available<\/li>\n<\/ul>\n\n\n\n

                                          ROI and efficiency<\/h3>\n\n\n\n
                                            \n
                                          • Return on ad spend (ROAS)<\/li>\n
                                          • Advertising cost of sales (ACOS)<\/li>\n
                                          • Cost per acquisition\/order (CPA\/CPO)<\/li>\n<\/ul>\n\n\n\n

                                            Customer and brand impact (where available)<\/h3>\n\n\n\n
                                              \n
                                            • New-to-brand customers, new-to-brand sales share<\/li>\n
                                            • Repeat purchase signals (often limited within retailer ecosystems)<\/li>\n<\/ul>\n\n\n\n

                                              Operational and diagnostic metrics<\/h3>\n\n\n\n
                                                \n
                                              • In-stock rate, out-of-stock days<\/li>\n
                                              • Price index vs competition (if tracked)<\/li>\n
                                              • Ratings average and review volume changes<\/li>\n
                                              • Share of voice \/ impression share (if provided)<\/li>\n<\/ul>\n\n\n\n

                                                Choosing metrics should reflect the purpose of the Retail Media Report: diagnose performance drivers and guide spend decisions within Commerce & Retail Media<\/strong> constraints.<\/p>\n\n\n\n

                                                13. Future Trends of Retail Media Report<\/h2>\n\n\n\n

                                                Retail media reporting is evolving quickly, and the Retail Media Report is becoming more predictive and automated.<\/p>\n\n\n\n

                                                  \n
                                                • AI-assisted insights:<\/strong> automated anomaly detection (e.g., CVR drops tied to stock), clustering of search terms, and recommendation drafts<\/li>\n
                                                • Incrementality focus:<\/strong> more experimentation frameworks, modeled lift, and better separation between attributed and incremental outcomes<\/li>\n
                                                • Greater automation:<\/strong> scheduled pipelines, near-real-time pacing alerts, and standardized cross-retailer KPI layers<\/li>\n
                                                • Privacy-driven aggregation:<\/strong> more aggregated reporting and fewer user-level signals, increasing the need for smart testing design<\/li>\n
                                                • Personalization and creative relevance:<\/strong> reporting will increasingly evaluate creative-message match and audience quality, not just bids and budgets<\/li>\n<\/ul>\n\n\n\n

                                                  In Commerce & Retail Media<\/strong>, the best Retail Media Report will shift from \u201cwhat happened\u201d to \u201cwhat will happen if we change X,\u201d while staying grounded in transparent assumptions.<\/p>\n\n\n\n

                                                  14. Retail Media Report vs Related Terms<\/h2>\n\n\n\n

                                                  Retail Media Report vs Retail Media Dashboard<\/h3>\n\n\n\n

                                                  A Retail Media Report<\/strong> is typically a curated narrative with insights and recommendations (even if delivered in slides or a doc). A dashboard is a live interface for exploration and monitoring. In practice, teams use dashboards for daily checks and the Retail Media Report for weekly\/monthly decisions.<\/p>\n\n\n\n

                                                  Retail Media Report vs Campaign Performance Report<\/h3>\n\n\n\n

                                                  A campaign performance report may focus narrowly on ad KPIs (CTR, CPC, ROAS). A Retail Media Report is broader: it adds retail context (inventory, price, content) and ties results to business outcomes relevant to Commerce & Retail Media<\/strong>.<\/p>\n\n\n\n

                                                  Retail Media Report vs Incrementality Study<\/h3>\n\n\n\n

                                                  An incrementality study tries to measure lift that wouldn\u2019t have happened without ads, often using tests. A Retail Media Report is ongoing operational reporting; it can include incrementality learnings, but it\u2019s not always a formal experiment.<\/p>\n\n\n\n

                                                  15. Who Should Learn Retail Media Report<\/h2>\n\n\n\n
                                                    \n
                                                  • Marketers:<\/strong> to optimize placements, keywords, audiences, and creative with commercial awareness<\/li>\n
                                                  • Analysts:<\/strong> to standardize data, define KPIs, and build trustworthy measurement in Commerce & Retail Media<\/strong><\/li>\n
                                                  • Agencies:<\/strong> to communicate value clearly, defend strategy, and scale reporting across retailers<\/li>\n
                                                  • Business owners and founders:<\/strong> to understand profitability drivers and avoid spending based on vanity metrics<\/li>\n
                                                  • Developers and data engineers:<\/strong> to build pipelines, normalize retailer exports, and maintain reporting reliability<\/li>\n<\/ul>\n\n\n\n

                                                    Because retail media touches sales, finance, and operations, the Retail Media Report is one of the most cross-functional artifacts in Commerce & Retail Media<\/strong>.<\/p>\n\n\n\n

                                                    16. Summary of Retail Media Report<\/h2>\n\n\n\n

                                                    A Retail Media Report<\/strong> is a decision-focused performance and insights document that connects retail media activity to business outcomes. It matters because Commerce & Retail Media<\/strong> performance is shaped by both advertising levers and retail realities like inventory, pricing, and product content. Used well, the Retail Media Report improves budget allocation, speeds optimization, and creates a shared measurement framework that strengthens Commerce & Retail Media<\/strong> strategy and execution.<\/p>\n\n\n\n

                                                    17. Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                    1) What should a Retail Media Report include at minimum?<\/h3>\n\n\n\n

                                                    At minimum: spend, impressions, clicks, CTR, attributed sales, units, ROAS\/ACOS, plus notes on inventory, pricing\/promos, and the top actions to take next.<\/p>\n\n\n\n

                                                    2) How often should we create a Retail Media Report?<\/h3>\n\n\n\n

                                                    Use a tiered cadence: daily pacing checks, weekly optimization reporting, and monthly or quarterly business reviews for strategic planning.<\/p>\n\n\n\n

                                                    3) How do we compare results across different retailer networks?<\/h3>\n\n\n\n

                                                    Standardize definitions (time windows, KPI formulas), normalize product and campaign taxonomies, and report both platform KPIs and retailer-context signals like in-stock rate.<\/p>\n\n\n\n

                                                    4) What\u2019s the biggest mistake teams make with retail media reporting?<\/h3>\n\n\n\n

                                                    Optimizing only to ROAS while ignoring constraints like out-of-stocks, weak product pages, or goals like new customer acquisition.<\/p>\n\n\n\n

                                                    5) How does Commerce & Retail Media change what \u201cgood reporting\u201d looks like?<\/h3>\n\n\n\n

                                                    Commerce & Retail Media<\/strong> requires blending ad performance with retail operations data. Good reporting explains performance drivers (availability, price, content) rather than treating ads as the only lever.<\/p>\n\n\n\n

                                                    6) Can a Retail Media Report measure incrementality?<\/h3>\n\n\n\n

                                                    It can include incrementality indicators or experiment results, but true incrementality usually requires a test design (holdouts, geo tests, or structured comparisons) beyond standard attribution.<\/p>\n\n\n\n

                                                    7) Who should receive the Retail Media Report internally?<\/h3>\n\n\n\n

                                                    Typically: marketing\/channel owners, eCommerce managers, sales\/account teams, finance (for ROI governance), and operations teams when inventory or pricing actions are required.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                    A **Retail Media Report** is the document (or dashboard view) that translates retail media performance data into decisions: what to fund, what to fix, and what to scale. In **Commerce & Retail Media**, where ads run inside retailer ecosystems and measurement can vary by network, a Retail Media Report becomes the common language between brands, agencies, and retailers. It connects campaign outcomes to commercial reality\u2014sales, margin, inventory health, and customer growth.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1886],"tags":[],"class_list":["post-6773","post","type-post","status-publish","format-standard","hentry","category-commerce-retail-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6773"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6773\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}