{"id":6738,"date":"2026-03-23T10:34:39","date_gmt":"2026-03-23T10:34:39","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/subscribe-and-save-retention\/"},"modified":"2026-03-23T10:34:39","modified_gmt":"2026-03-23T10:34:39","slug":"subscribe-and-save-retention","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/subscribe-and-save-retention\/","title":{"rendered":"Subscribe and Save Retention: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Commerce & Retail Media"},"content":{"rendered":"\n

Subscribe-and-save programs turn one-time shoppers into predictable, repeat customers by offering recurring deliveries\u2014often with a small discount or convenience benefit. Subscribe and Save Retention<\/strong> is the discipline of measuring and improving how long those customers stay subscribed, how consistently they reorder, and how much value they generate over time.<\/p>\n\n\n\n

In Commerce & Retail Media<\/strong>, Subscribe and Save Retention<\/strong> matters because the economics of retail media improve when lifetime value rises. Better retention increases first-party signals (what people buy, how often, and in what combinations), reduces the pressure to constantly reacquire customers, and helps brands justify higher bids for high-intent placements. Done well, it becomes a flywheel: more subscribers create more predictable demand, which supports better availability and pricing, which further improves retention.<\/p>\n\n\n\n

What Is Subscribe and Save Retention?<\/h2>\n\n\n\n

Subscribe and Save Retention<\/strong> is the rate at which customers who enroll in a subscribe-and-save (recurring replenishment) offer remain active over time, continue receiving shipments, and avoid canceling or pausing indefinitely. It captures both the behavior<\/em> (reorders, deliveries completed) and the relationship health<\/em> (satisfaction, perceived value, and trust).<\/p>\n\n\n\n

At its core, Subscribe and Save Retention<\/strong> answers three questions:<\/p>\n\n\n\n

    \n
  • Are subscribers staying enrolled month after month (or cycle after cycle)?<\/li>\n
  • Are they actually receiving orders on schedule (not failing due to stockouts, payment issues, or skipped deliveries)?<\/li>\n
  • Are they maintaining or increasing their subscription value (items per subscription, frequency, and basket size)?<\/li>\n<\/ul>\n\n\n\n

    In Commerce & Retail Media<\/strong>, this concept sits at the intersection of merchandising, lifecycle marketing, and paid retail media execution. Retention performance influences how aggressively a brand can invest in retailer search ads, sponsored placements, and onsite display\u2014because the payoff often arrives after the first order.<\/p>\n\n\n\n

    Why Subscribe and Save Retention Matters in Commerce & Retail Media<\/h2>\n\n\n\n

    Subscribe and Save Retention<\/strong> is strategically important because subscription economics depend on compounding value. Many subscribe-and-save acquisitions are only marginally profitable on the first order once discounts, media costs, and fulfillment are considered. Retention is what turns that acquisition into a durable asset.<\/p>\n\n\n\n

    In Commerce & Retail Media<\/strong>, strong retention creates clear business value:<\/p>\n\n\n\n

      \n
    • Higher LTV and margin stability:<\/strong> Retained subscribers often buy more units over time, allowing for smarter promotional planning instead of constant discounting.<\/li>\n
    • More efficient retail media spend:<\/strong> If a customer stays subscribed, the brand can tolerate a higher initial cost per acquisition because payback happens across multiple cycles.<\/li>\n
    • Better forecasting and inventory planning:<\/strong> Predictable recurring demand reduces out-of-stocks\u2014one of the fastest ways to damage Subscribe and Save Retention<\/strong>.<\/li>\n
    • Competitive advantage at the digital shelf:<\/strong> Subscription placements, badges, and repeat purchase velocity can improve conversion performance and protect share against copycat products.<\/li>\n<\/ul>\n\n\n\n

      How Subscribe and Save Retention Works<\/h2>\n\n\n\n

      While Subscribe and Save Retention<\/strong> is a measurement concept, it improves through a practical workflow that spans acquisition, onboarding, fulfillment, and lifecycle engagement:<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ Trigger: subscription enrollment<\/strong>\n – A shopper opts into subscribe-and-save at checkout or on a product page.\n – The initial cadence (e.g., every 2, 4, or 8 weeks) and discount are selected.<\/p>\n<\/li>\n

      2. \n

        Analysis \/ Processing: cohort and journey tracking<\/strong>\n – The business tracks cohorts by start month, SKU, cadence, acquisition source (including retail media placements), and first-order discount level.\n – Early signals (first reorder, first skip, customer support contacts) predict future Subscribe and Save Retention<\/strong>.<\/p>\n<\/li>\n

      3. \n

        Execution \/ Application: retention interventions<\/strong>\n – Pre-shipment reminders, easy frequency changes, bundle suggestions, and \u201cadd-on\u201d prompts reduce cancellations.\n – Win-back journeys target pauses or failed payments.\n – Merchandising and supply chain actions (improving availability, reducing substitutions) protect continuity.<\/p>\n<\/li>\n

      4. \n

        Output \/ Outcome: sustained recurring revenue<\/strong>\n – Lower churn, higher on-time deliveries, and better subscriber satisfaction.\n – Improved profitability and stronger performance in Commerce & Retail Media<\/strong> campaigns due to higher value per acquired customer.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        Key Components of Subscribe and Save Retention<\/h2>\n\n\n\n

        Improving Subscribe and Save Retention<\/strong> usually requires coordinated ownership across marketing, merchandising, operations, and analytics. Key elements include:<\/p>\n\n\n\n

        Data inputs and identity<\/h3>\n\n\n\n
          \n
        • Subscriber start date, cadence, next ship date, and item-level history<\/li>\n
        • Order outcomes (delivered, skipped, canceled, refunded)<\/li>\n
        • Acquisition source (organic, email, retail media campaign, onsite placement)<\/li>\n
        • Customer attributes (household, preferences, support interactions)<\/li>\n<\/ul>\n\n\n\n

          Operational foundations<\/h3>\n\n\n\n
            \n
          • Inventory and in-stock rate:<\/strong> Stockouts and delayed shipments quickly erode Subscribe and Save Retention<\/strong>.<\/li>\n
          • Fulfillment reliability:<\/strong> Damaged goods or late deliveries increase cancellations.<\/li>\n
          • Clear cancellation and pause flows:<\/strong> Counterintuitively, a respectful pause option can protect long-term retention by preventing permanent churn.<\/li>\n<\/ul>\n\n\n\n

            Lifecycle messaging and value delivery<\/h3>\n\n\n\n
              \n
            • Pre-shipment notifications with easy edits (frequency, quantity, address)<\/li>\n
            • Educational content (how to use, storage tips, dosing guidance)<\/li>\n
            • Cross-sell and bundle logic that fits replenishment behavior<\/li>\n<\/ul>\n\n\n\n

              Governance and responsibilities<\/h3>\n\n\n\n
                \n
              • Marketing owns lifecycle journeys and testing<\/li>\n
              • Merchandising owns pricing, promo rules, and assortment<\/li>\n
              • Operations owns service levels (on-time, in-full)<\/li>\n
              • Analytics owns retention definitions and reporting consistency<\/li>\n<\/ul>\n\n\n\n

                Types of Subscribe and Save Retention<\/h2>\n\n\n\n

                There aren\u2019t universal \u201cofficial\u201d types, but practitioners commonly distinguish Subscribe and Save Retention<\/strong> in ways that change decisions:<\/p>\n\n\n\n

                Gross vs. net retention<\/h3>\n\n\n\n
                  \n
                • Gross retention:<\/strong> Percentage of subscribers who remain active (ignores expansion).<\/li>\n
                • Net retention:<\/strong> Includes expansions like additional items, larger quantities, or shorter cadences.<\/li>\n<\/ul>\n\n\n\n

                  Voluntary vs. involuntary churn<\/h3>\n\n\n\n
                    \n
                  • Voluntary churn:<\/strong> Customer cancels or pauses indefinitely (often value, fit, or experience issues).<\/li>\n
                  • Involuntary churn:<\/strong> Payment failure, fraud flags, address problems, or persistent stockouts.<\/li>\n<\/ul>\n\n\n\n

                    Early-cycle vs. mature retention<\/h3>\n\n\n\n
                      \n
                    • Early retention:<\/strong> Whether subscribers make it past the first renewal (most churn often happens here).<\/li>\n
                    • Mature retention:<\/strong> Long-term stability after habits form.<\/li>\n<\/ul>\n\n\n\n

                      SKU-level vs. customer-level retention<\/h3>\n\n\n\n
                        \n
                      • SKU-level retention:<\/strong> A specific product\u2019s subscription stickiness.<\/li>\n
                      • Customer-level retention:<\/strong> Whether the shopper remains subscribed to any<\/em> items in the brand\/retailer ecosystem.<\/li>\n<\/ul>\n\n\n\n

                        Real-World Examples of Subscribe and Save Retention<\/h2>\n\n\n\n

                        1) CPG replenishment brand optimizing retail media for subscriber quality<\/h3>\n\n\n\n

                        A household essentials brand runs onsite sponsored placements to drive subscribe-and-save signups. Analysis shows that aggressive first-order discounts attract deal-seekers who churn after the first cycle, lowering Subscribe and Save Retention<\/strong>. The brand shifts strategy: slightly lower discount, stronger value messaging (convenience + never run out), and better cadence defaults. Result: fewer signups, but higher retained subscribers and better payback on Commerce & Retail Media<\/strong> spend.<\/p>\n\n\n\n

                        2) Grocery subscription program reducing churn caused by stockouts<\/h3>\n\n\n\n

                        A grocer notices subscribers are canceling after two missed deliveries due to substitutions or out-of-stocks. Instead of only sending win-back coupons, the team prioritizes inventory allocation for subscription orders and adds proactive \u201cchoose an alternative\u201d options. The operational fix improves Subscribe and Save Retention<\/strong> more than discounts, and also stabilizes demand forecasting for key categories.<\/p>\n\n\n\n

                        3) Beauty and personal care brand building bundles to improve longevity<\/h3>\n\n\n\n

                        A beauty brand finds single-item subscriptions churn quickly, while routines (cleanser + moisturizer) retain longer. They introduce bundle subscriptions and post-purchase flows that recommend compatible replenishment items. By increasing routine adoption, Subscribe and Save Retention<\/strong> improves and retail media targeting becomes more efficient because audiences are defined by regimen needs, not just single SKUs.<\/p>\n\n\n\n

                        Benefits of Using Subscribe and Save Retention<\/h2>\n\n\n\n

                        When teams actively manage Subscribe and Save Retention<\/strong>, they typically see:<\/p>\n\n\n\n

                          \n
                        • Higher revenue predictability:<\/strong> Recurring shipments reduce reliance on seasonal peaks.<\/li>\n
                        • Lower blended acquisition costs:<\/strong> Retained subscribers reduce the need to replace churn with constant new spend.<\/li>\n
                        • Improved media efficiency:<\/strong> Better LTV supports smarter bidding and broader testing in Commerce & Retail Media<\/strong>.<\/li>\n
                        • Stronger customer experience:<\/strong> Reminders, easy edits, and reliable delivery reduce friction.<\/li>\n
                        • Better product and assortment decisions:<\/strong> Retention by SKU highlights which items are truly replenishable and which are discount-dependent.<\/li>\n<\/ul>\n\n\n\n

                          Challenges of Subscribe and Save Retention<\/h2>\n\n\n\n

                          Subscribe and Save Retention<\/strong> is powerful, but it\u2019s also easy to misread or damage if fundamentals are weak:<\/p>\n\n\n\n

                            \n
                          • Inconsistent definitions:<\/strong> \u201cActive subscriber\u201d can mean enrolled, scheduled, or successfully delivered\u2014choose one and standardize.<\/li>\n
                          • Data fragmentation:<\/strong> Subscription data may live in commerce systems, while media exposure sits in retail media reporting, making closed-loop analysis difficult.<\/li>\n
                          • Over-discounting:<\/strong> Heavy acquisition promos can inflate signups while depressing retention and margins.<\/li>\n
                          • Stockouts and supply variability:<\/strong> Operational failures can look like \u201cmarketing churn\u201d unless root causes are separated.<\/li>\n
                          • Attribution limitations:<\/strong> In Commerce & Retail Media<\/strong>, it can be hard to connect ad exposure to long-term subscriber value without strong cohort tracking and clean measurement practices.<\/li>\n<\/ul>\n\n\n\n

                            Best Practices for Subscribe and Save Retention<\/h2>\n\n\n\n

                            Practical ways to improve Subscribe and Save Retention<\/strong> without relying on gimmicks:<\/p>\n\n\n\n

                              \n
                            1. \n

                              Start with cohort retention, not averages<\/strong>\n – Track retention by start month, SKU, cadence, discount, and acquisition source.<\/p>\n<\/li>\n

                            2. \n

                              Optimize the first renewal experience<\/strong>\n – The highest-leverage moment is often before shipment #2: reminders, easy edits, and reassurance about value.<\/p>\n<\/li>\n

                            3. \n

                              Reduce involuntary churn first<\/strong>\n – Fix payment failures, address validation issues, and inventory allocation. These changes often outperform new creative.<\/p>\n<\/li>\n

                            4. \n

                              Make frequency changes effortless<\/strong>\n – Many cancellations are actually \u201ctoo much, too soon.\u201d Let customers change cadence and quantity without penalties.<\/p>\n<\/li>\n

                            5. \n

                              Build value beyond price<\/strong>\n – Convenience, reliability, and relevant bundles typically sustain Subscribe and Save Retention<\/strong> better than ever-increasing discounts.<\/p>\n<\/li>\n

                            6. \n

                              Treat cancellations as insights<\/strong>\n – Capture structured reasons (too expensive, didn\u2019t like product, too much inventory at home, shipping issues) and report monthly.<\/p>\n<\/li>\n

                            7. \n

                              Align retail media to subscriber quality<\/strong>\n – In Commerce & Retail Media<\/strong>, optimize toward audiences and placements that produce retained<\/em> subscribers, not just cheap enrollments.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                              Tools Used for Subscribe and Save Retention<\/h2>\n\n\n\n

                              Subscribe and Save Retention<\/strong> is enabled by a stack of systems rather than a single tool:<\/p>\n\n\n\n

                                \n
                              • Analytics tools:<\/strong> Cohort analysis, funnel tracking, and experimentation measurement.<\/li>\n
                              • Customer data platforms (CDPs) \/ data warehouses:<\/strong> Unified subscriber timelines combining orders, customer actions, and campaign touchpoints.<\/li>\n
                              • CRM and lifecycle automation:<\/strong> Email\/SMS\/push workflows for reminders, edits, win-backs, and replenishment education.<\/li>\n
                              • Retail media reporting and measurement:<\/strong> Campaign performance data to compare acquisition sources and downstream retention quality in Commerce & Retail Media<\/strong>.<\/li>\n
                              • Merchandising and inventory systems:<\/strong> In-stock monitoring, allocation rules, and substitution preferences.<\/li>\n
                              • Customer support platforms:<\/strong> Ticket tagging for churn drivers and proactive outreach when issues recur.<\/li>\n
                              • BI dashboards:<\/strong> Executive reporting for Subscribe and Save Retention<\/strong>, churn, LTV, and operational service levels.<\/li>\n<\/ul>\n\n\n\n

                                Metrics Related to Subscribe and Save Retention<\/h2>\n\n\n\n

                                To manage Subscribe and Save Retention<\/strong> well, use a small, consistent metric set:<\/p>\n\n\n\n

                                  \n
                                • Retention rate (by cycle):<\/strong> % of subscribers still active after 1, 2, 3, 6 cycles.<\/li>\n
                                • Churn rate:<\/strong> % canceling per period (track voluntary and involuntary separately).<\/li>\n
                                • Active subscribers:<\/strong> Count of subscribers scheduled to receive an order within a defined window.<\/li>\n
                                • Reorder\/renewal rate:<\/strong> % who complete the next shipment.<\/li>\n
                                • Skip rate \/ pause rate:<\/strong> Early warning of over-frequent cadence or weak value perception.<\/li>\n
                                • Delivery success rate:<\/strong> % of scheduled shipments successfully delivered (often a hidden driver of retention).<\/li>\n
                                • Subscriber LTV and gross margin LTV:<\/strong> Value over time, net of discounts and fulfillment costs.<\/li>\n
                                • Attach rate (subscription):<\/strong> % of eligible orders that include a subscribe-and-save enrollment.<\/li>\n
                                • Discount dependency:<\/strong> Retention and margin by discount tier to detect promo-driven churn.<\/li>\n<\/ul>\n\n\n\n

                                  Future Trends of Subscribe and Save Retention<\/h2>\n\n\n\n

                                  Several forces are reshaping Subscribe and Save Retention<\/strong> and how it\u2019s measured inside Commerce & Retail Media<\/strong>:<\/p>\n\n\n\n

                                    \n
                                  • AI-driven churn prediction:<\/strong> Models can flag subscribers likely to cancel based on skips, delivery issues, or engagement drops\u2014triggering earlier interventions.<\/li>\n
                                  • Personalized cadence and bundles:<\/strong> Instead of fixed intervals, subscription programs will increasingly recommend timing based on household consumption patterns.<\/li>\n
                                  • Automation across operations:<\/strong> Inventory allocation and substitution preferences will be optimized to protect continuity for subscribers.<\/li>\n
                                  • Privacy-aware measurement:<\/strong> As identifiers become more restricted, aggregated cohort reporting and clean measurement processes will matter more for linking retail media acquisition to retention.<\/li>\n
                                  • Retail media optimization toward LTV:<\/strong> More teams will shift from short-term ROAS to subscriber value metrics, integrating Subscribe and Save Retention<\/strong> into bidding and budget allocation.<\/li>\n<\/ul>\n\n\n\n

                                    Subscribe and Save Retention vs Related Terms<\/h2>\n\n\n\n

                                    Subscribe and Save Retention vs repeat purchase rate<\/h3>\n\n\n\n

                                    Repeat purchase rate measures whether customers buy again, but not whether they stay enrolled or receive scheduled deliveries. Subscribe and Save Retention<\/strong> focuses on continuity of a subscription relationship, which includes skips, pauses, and operational failure modes.<\/p>\n\n\n\n

                                    Subscribe and Save Retention vs churn<\/h3>\n\n\n\n

                                    Churn is the inverse (who leaves). Subscribe and Save Retention<\/strong> is the positive framing (who stays) and is often tracked by cohort and cycle, making it more actionable for lifecycle design.<\/p>\n\n\n\n

                                    Subscribe and Save Retention vs loyalty program retention<\/h3>\n\n\n\n

                                    Loyalty retention measures continued engagement with a rewards program or brand. Subscribe and Save Retention<\/strong> is tied to recurring orders and replenishment behavior, with stronger dependence on availability, cadence fit, and fulfillment reliability.<\/p>\n\n\n\n

                                    Who Should Learn Subscribe and Save Retention<\/h2>\n\n\n\n
                                      \n
                                    • Marketers:<\/strong> To connect retail media acquisition to long-term value and design lifecycle programs that reduce churn.<\/li>\n
                                    • Analysts:<\/strong> To build clean cohort retention models, identify churn drivers, and quantify which tactics move Subscribe and Save Retention<\/strong>.<\/li>\n
                                    • Agencies:<\/strong> To optimize Commerce & Retail Media<\/strong> campaigns toward subscriber quality, not just enrollment volume.<\/li>\n
                                    • Business owners and operators:<\/strong> To align pricing, inventory, and customer experience with predictable recurring revenue.<\/li>\n
                                    • Developers and data teams:<\/strong> To instrument subscription events, unify datasets, and enable accurate retention reporting across systems.<\/li>\n<\/ul>\n\n\n\n

                                      Summary of Subscribe and Save Retention<\/h2>\n\n\n\n

                                      Subscribe and Save Retention<\/strong> measures how effectively a business keeps subscribe-and-save customers active, receiving orders, and generating ongoing value. It matters because retention is what turns discounted first orders and paid acquisition into profitable, predictable revenue. Within Commerce & Retail Media<\/strong>, it improves the economics of media spend, strengthens first-party signals, and supports smarter forecasting and merchandising. When teams treat Subscribe and Save Retention<\/strong> as both a metric and an operating system\u2014spanning lifecycle marketing and operational reliability\u2014they build a durable growth engine.<\/p>\n\n\n\n

                                      Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                      1) What is Subscribe and Save Retention, in plain terms?<\/h3>\n\n\n\n

                                      Subscribe and Save Retention<\/strong> is how well you keep subscribers enrolled and successfully receiving recurring orders over time, rather than canceling or dropping off after the first shipment.<\/p>\n\n\n\n

                                      2) How do you calculate Subscribe and Save Retention?<\/h3>\n\n\n\n

                                      Most teams calculate it by cohort: the percentage of subscribers from a given start period who are still active after N cycles (or months). The key is defining \u201cactive\u201d consistently (enrolled vs scheduled vs delivered).<\/p>\n\n\n\n

                                      3) What\u2019s the biggest driver of poor retention in subscribe-and-save programs?<\/h3>\n\n\n\n

                                      Common drivers include stockouts, delivery issues, a cadence that\u2019s too frequent, and acquisition discounts that attract low-intent shoppers. Fixing reliability often improves retention faster than adding more promotions.<\/p>\n\n\n\n

                                      4) How does Commerce & Retail Media affect subscription retention?<\/h3>\n\n\n\n

                                      In Commerce & Retail Media<\/strong>, ad placements and targeting influence who<\/em> enrolls. Optimizing only for cheap signups can reduce retention, while optimizing for high-intent audiences and the right SKUs typically improves Subscribe and Save Retention<\/strong> and long-term profitability.<\/p>\n\n\n\n

                                      5) Should you use discounts to improve retention?<\/h3>\n\n\n\n

                                      Discounts can help, but they can also create dependency. A better approach is combining a reasonable incentive with operational reliability, easy cadence changes, and clear value messaging so Subscribe and Save Retention<\/strong> is not purely price-driven.<\/p>\n\n\n\n

                                      6) What\u2019s a realistic way to improve retention without a major replatform?<\/h3>\n\n\n\n

                                      Start with cohort reporting, reduce involuntary churn (payments and stockouts), add pre-shipment edit reminders, and implement a win-back flow for pauses. These steps usually produce measurable lifts in Subscribe and Save Retention<\/strong> without heavy engineering.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      Subscribe-and-save programs turn one-time shoppers into predictable, repeat customers by offering recurring deliveries\u2014often with a small discount or convenience benefit. **Subscribe and Save Retention** is the discipline of measuring and improving how long those customers stay subscribed, how consistently they reorder, and how much value they generate over time.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1886],"tags":[],"class_list":["post-6738","post","type-post","status-publish","format-standard","hentry","category-commerce-retail-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6738"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6738\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}