{"id":6731,"date":"2026-03-23T10:18:00","date_gmt":"2026-03-23T10:18:00","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/share-of-shelf\/"},"modified":"2026-03-23T10:18:00","modified_gmt":"2026-03-23T10:18:00","slug":"share-of-shelf","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/share-of-shelf\/","title":{"rendered":"Share of Shelf: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Commerce & Retail Media"},"content":{"rendered":"\n

In Commerce & Retail Media<\/strong>, brands don\u2019t just compete on product quality\u2014they compete on visibility at the moment of purchase. Share of Shelf<\/strong> is a way to quantify that visibility: how much presence your brand has across a retailer\u2019s \u201cshelf,\u201d including category pages, search results, product listing pages, and even on-site placements influenced by retail media.<\/p>\n\n\n\n

As Commerce & Retail Media<\/strong> budgets grow and retailers increasingly control discovery through their digital storefronts, Share of Shelf<\/strong> becomes a strategic metric. It connects merchandising, pricing, availability, content quality, and advertising into a single view of competitive standing\u2014helping teams understand whether they\u2019re truly showing up where shoppers decide.<\/p>\n\n\n\n

What Is Share of Shelf?<\/h2>\n\n\n\n

Share of Shelf<\/strong> is the proportion of available shelf exposure that a brand earns compared to competitors within a defined scope\u2014such as a category, keyword set, retailer, or time period.<\/p>\n\n\n\n

In physical retail, \u201cshelf\u201d once meant linear space in a store aisle. In Commerce & Retail Media<\/strong>, the shelf is often digital:<\/p>\n\n\n\n

    \n
  • Search results for high-intent keywords (e.g., \u201cwireless earbuds\u201d)<\/li>\n
  • Category grids and filters (e.g., \u201cSports Nutrition \u2192 Protein Powder\u201d)<\/li>\n
  • Sponsored placements and on-site display modules<\/li>\n
  • Recommendations (\u201cCustomers also bought\u201d) and curated collections<\/li>\n<\/ul>\n\n\n\n

    The core concept is simple: if shoppers are browsing 100 relevant \u201cslots\u201d (positions) and your brand occupies 25 of them, your Share of Shelf<\/strong> is 25%\u2014within whatever rules you defined for measurement.<\/p>\n\n\n\n

    Business-wise, Share of Shelf<\/strong> indicates whether your brand is gaining or losing visibility where shoppers are actively choosing products. In Commerce & Retail Media<\/strong>, it sits at the intersection of retail media performance, digital shelf optimization, and retail execution.<\/p>\n\n\n\n

    Why Share of Shelf Matters in Commerce & Retail Media<\/h2>\n\n\n\n

    In Commerce & Retail Media<\/strong>, visibility is a leading indicator of sales. Share of Shelf<\/strong> matters because it translates complex, multi-factor competition into a measurable, monitorable signal.<\/p>\n\n\n\n

    Key reasons it\u2019s strategically important:<\/p>\n\n\n\n

      \n
    • Captures competitive reality:<\/strong> You may be growing sales, but competitors might be growing faster by dominating key keywords or category placements. Share of Shelf<\/strong> highlights that early.<\/li>\n
    • Bridges paid and organic:<\/strong> Retail media ads can lift presence quickly, while content quality and ratings improve organic rank over time. Share of Shelf<\/strong> helps evaluate both.<\/li>\n
    • Protects high-intent demand:<\/strong> If you lose top positions for \u201cbest seller\u201d queries or category entry points, conversion can drop even if your product page is strong.<\/li>\n
    • Supports smarter investment:<\/strong> It can guide where to allocate budget, which products need content work, and which retailers need attention.<\/li>\n
    • Improves negotiation and planning:<\/strong> For brands working with retailers, distributors, or agencies, Share of Shelf<\/strong> creates a shared language to discuss visibility outcomes.<\/li>\n<\/ul>\n\n\n\n

      In short, Share of Shelf<\/strong> turns \u201cAre we showing up?\u201d into a measurable question that supports better decisions across Commerce & Retail Media<\/strong> teams.<\/p>\n\n\n\n

      How Share of Shelf Works<\/h2>\n\n\n\n

      Share of Shelf<\/strong> is conceptual, but it becomes practical through a repeatable measurement-and-action loop:<\/p>\n\n\n\n

        \n
      1. \n

        Define the shelf and scope<\/strong>\n – Retailer(s), category(ies), keywords, and device types (mobile vs desktop)\n – Placement types: organic search, sponsored search, category browsing, display modules\n – Time window and frequency (daily, weekly, campaign period)<\/p>\n<\/li>\n

      2. \n

        Collect shelf observations<\/strong>\n – Capture what appears on the retailer site\/app: positions, products, brands, prices, badges (e.g., \u201cBest Seller\u201d), and availability.\n – Include both paid and organic placements if the goal is total shelf presence.<\/p>\n<\/li>\n

      3. \n

        Calculate Share of Shelf<\/strong>\n – Count brand-owned placements vs total placements in-scope.\n – Optionally apply weights (position weighting, sponsored vs organic, first-page-only rules).<\/p>\n<\/li>\n

      4. \n

        Diagnose drivers<\/strong>\n – Is the issue content (titles, images), ratings, price, inventory, ad spend, targeting, or algorithmic changes?\n – Identify which SKUs and which entry points are underperforming.<\/p>\n<\/li>\n

      5. \n

        Act and monitor<\/strong>\n – Adjust retail media bids\/budgets, improve PDP content, fix availability, align promotions, or expand assortment.\n – Track Share of Shelf<\/strong> over time and tie it to sales, ROAS, and profitability.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This is why Share of Shelf<\/strong> is so useful in Commerce & Retail Media<\/strong>: it\u2019s measurable enough for analytics and operational enough for execution.<\/p>\n\n\n\n

        Key Components of Share of Shelf<\/h2>\n\n\n\n

        A strong Share of Shelf<\/strong> program usually includes these components:<\/p>\n\n\n\n

        Data inputs<\/h3>\n\n\n\n
          \n
        • Retailer search results and category page snapshots<\/li>\n
        • Product attributes: title, images, bullets, A+ content (where applicable)<\/li>\n
        • Price, promotions, and price competitiveness<\/li>\n
        • Ratings, reviews, and Q&A volume<\/li>\n
        • Inventory and fulfillment status (in stock, out of stock, delivery speed)<\/li>\n
        • Retail media campaign data (impressions, clicks, spend)<\/li>\n<\/ul>\n\n\n\n

          Processes<\/h3>\n\n\n\n
            \n
          • Keyword and category mapping (what \u201cshelf\u201d matters most)<\/li>\n
          • SKU normalization (consistent product IDs across systems)<\/li>\n
          • Position tracking rules (e.g., top 24 results, first page only)<\/li>\n
          • Competitive set governance (who is \u201cin category\u201d)<\/li>\n<\/ul>\n\n\n\n

            Metrics and reporting<\/h3>\n\n\n\n
              \n
            • Share of Shelf<\/strong> overall and by placement type (search vs category vs sponsored)<\/li>\n
            • Position-weighted share (higher ranks count more)<\/li>\n
            • Trend reporting and alerts for sudden drops<\/li>\n<\/ul>\n\n\n\n

              Team responsibilities<\/h3>\n\n\n\n

              In Commerce & Retail Media<\/strong>, ownership is often shared:\n– Retail media team manages paid shelf presence\n– eCommerce or digital shelf team manages content, PDP quality, and assortment\n– Revenue management handles price and promotion strategy\n– Supply chain ensures in-stock performance\n– Analytics builds dashboards and measurement standards<\/p>\n\n\n\n

              Types of Share of Shelf<\/h2>\n\n\n\n

              There aren\u2019t universally \u201cofficial\u201d types, but in practice Share of Shelf<\/strong> is commonly measured in several useful ways:<\/p>\n\n\n\n

              1) Organic Share of Shelf<\/h3>\n\n\n\n

              Measures presence in non-sponsored placements (organic search\/category rank). Strong organic Share of Shelf<\/strong> usually reflects content quality, reviews, relevance, and retailer algorithms.<\/p>\n\n\n\n

              2) Paid (Sponsored) Share of Shelf<\/h3>\n\n\n\n

              Measures presence in sponsored placements driven by retail media. This is the most directly controllable version and often the fastest to change.<\/p>\n\n\n\n

              3) Total Share of Shelf (Paid + Organic)<\/h3>\n\n\n\n

              A holistic view of how much the shopper sees you, regardless of whether placements were bought or earned. In Commerce & Retail Media<\/strong>, this is often the most actionable \u201cexecutive\u201d measure.<\/p>\n\n\n\n

              4) Position-weighted Share of Shelf<\/h3>\n\n\n\n

              Not all placements are equal. A top-3 placement often drives disproportionate clicks. Weighted models assign higher value to higher positions.<\/p>\n\n\n\n

              5) First-page Share of Shelf<\/h3>\n\n\n\n

              A simplified approach: measure only what appears on the first page (or first screen) because that\u2019s where most attention occurs.<\/p>\n\n\n\n

              Real-World Examples of Share of Shelf<\/h2>\n\n\n\n

              Example 1: CPG brand defending a category entry point<\/h3>\n\n\n\n

              A snack brand notices sales flattening on a key retailer. Share of Shelf<\/strong> tracking shows competitors have taken over first-page category placements during a promotion window. The brand increases sponsored coverage for top converting keywords, fixes out-of-stock issues on two hero SKUs, and refreshes images to improve click-through. Total Share of Shelf<\/strong> rises, and the brand recovers visibility during the high-volume period\u2014an outcome directly aligned with Commerce & Retail Media<\/strong> execution.<\/p>\n\n\n\n

              Example 2: Consumer electronics improving organic shelf presence<\/h3>\n\n\n\n

              A headphones brand has strong ad performance but weak organic rank. Share of Shelf<\/strong> by placement type reveals heavy reliance on paid results. The team upgrades product titles to match shopper language, improves comparison tables and images, and drives review velocity through post-purchase programs. Over several weeks, organic Share of Shelf<\/strong> grows, reducing dependence on paid spend while maintaining traffic.<\/p>\n\n\n\n

              Example 3: Marketplace seller managing price and availability<\/h3>\n\n\n\n

              A seller on a marketplace sees sudden declines in Share of Shelf<\/strong> for key queries. Diagnostics show the buy box\/featured offer is being lost due to a price increase and slower shipping promise. By restoring competitive pricing and improving fulfillment speed, the seller regains placements and stabilizes performance\u2014illustrating how Share of Shelf<\/strong> can reflect operational realities, not just marketing.<\/p>\n\n\n\n

              Benefits of Using Share of Shelf<\/h2>\n\n\n\n

              When implemented well, Share of Shelf<\/strong> can produce tangible benefits:<\/p>\n\n\n\n

                \n
              • Better performance visibility:<\/strong> Quickly see whether you\u2019re winning discovery in the moments that matter.<\/li>\n
              • More efficient spend:<\/strong> Identify where retail media is propping up weak organic presence (or where organic strength lets you reallocate budget).<\/li>\n
              • Faster problem detection:<\/strong> Catch drops caused by stockouts, suppressed listings, rating declines, or competitor promotions.<\/li>\n
              • Improved customer experience:<\/strong> Stronger content, accurate inventory, and competitive offers help shoppers find the right product faster.<\/li>\n
              • Cross-team alignment:<\/strong> Creates a shared KPI connecting retail media, content, price, and supply chain\u2014essential in Commerce & Retail Media<\/strong> operations.<\/li>\n<\/ul>\n\n\n\n

                Challenges of Share of Shelf<\/h2>\n\n\n\n

                Share of Shelf<\/strong> is powerful, but it has real limitations:<\/p>\n\n\n\n

                  \n
                • Measurement complexity:<\/strong> Retailer layouts change, personalization can alter results, and sponsored placements can be labeled or blended differently.<\/li>\n
                • Data access and consistency:<\/strong> Capturing reliable shelf data across retailers and devices can be difficult without strong processes.<\/li>\n
                • Attribution gaps:<\/strong> High Share of Shelf<\/strong> doesn\u2019t guarantee incremental sales\u2014especially if you\u2019re mainly buying visibility you would have earned organically.<\/li>\n
                • Competitive set disputes:<\/strong> Which brands count as competitors? The answer can shift by subcategory, price tier, and shopper intent.<\/li>\n
                • Over-optimization risk:<\/strong> Chasing visibility alone can lead to unprofitable bidding, discounting, or content that prioritizes keywords over clarity.<\/li>\n<\/ul>\n\n\n\n

                  Best Practices for Share of Shelf<\/h2>\n\n\n\n

                  To make Share of Shelf<\/strong> actionable (not just a dashboard), focus on these practices:<\/p>\n\n\n\n

                    \n
                  1. \n

                    Define scope with intent<\/strong>\n – Tie keywords and categories to business priorities: hero SKUs, seasonal launches, margin goals.\n – Separate branded vs non-branded queries to avoid confusing \u201cdefense\u201d with \u201cgrowth.\u201d<\/p>\n<\/li>\n

                  2. \n

                    Measure paid, organic, and total<\/strong>\n – In Commerce & Retail Media<\/strong>, you want to know whether paid is expanding total presence or merely replacing organic.<\/p>\n<\/li>\n

                  3. \n

                    Use position weighting thoughtfully<\/strong>\n – Weighting helps reflect shopper behavior, but keep the model simple enough that stakeholders trust it.<\/p>\n<\/li>\n

                  4. \n

                    Build alerts for meaningful drops<\/strong>\n – Trigger investigations when Share of Shelf<\/strong> falls sharply on high-value keywords or categories.<\/p>\n<\/li>\n

                  5. \n

                    Connect shelf to retail fundamentals<\/strong>\n – Track in-stock rate, price index, and review rating alongside Share of Shelf<\/strong> to identify root causes.<\/p>\n<\/li>\n

                  6. \n

                    Run experiments<\/strong>\n – Test content changes, bidding strategies, or promo timing and observe Share of Shelf<\/strong> shifts alongside sales and profit.<\/p>\n<\/li>\n

                  7. \n

                    Standardize reporting across retailers<\/strong>\n – Use consistent definitions (e.g., top 24 results, mobile only) to compare performance across Commerce & Retail Media<\/strong> channels.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                    Tools Used for Share of Shelf<\/h2>\n\n\n\n

                    Share of Shelf<\/strong> isn\u2019t a single tool\u2014it\u2019s a capability built from multiple systems commonly used in Commerce & Retail Media<\/strong>:<\/p>\n\n\n\n

                      \n
                    • Retail media platforms:<\/strong> Manage sponsored placements, budgets, keyword targeting, and reporting for paid shelf presence.<\/li>\n
                    • Digital shelf analytics and monitoring:<\/strong> Track search\/category rank, content compliance, ratings, and availability across retailers.<\/li>\n
                    • Web analytics and attribution tools:<\/strong> Connect retailer traffic patterns (where available) to conversion outcomes.<\/li>\n
                    • BI and reporting dashboards:<\/strong> Centralize Share of Shelf<\/strong>, sales, spend, and operational metrics for decision-making.<\/li>\n
                    • PIM\/DAM systems:<\/strong> Improve product content governance (titles, images, attributes) at scale.<\/li>\n
                    • Inventory and order systems:<\/strong> Provide availability signals that explain shelf losses caused by stockouts or fulfillment issues.<\/li>\n
                    • SEO and keyword research tools (adapted for retail):<\/strong> Inform how shoppers search and which terms should define the shelf.<\/li>\n<\/ul>\n\n\n\n

                      Metrics Related to Share of Shelf<\/h2>\n\n\n\n

                      To interpret Share of Shelf<\/strong> correctly, pair it with complementary indicators:<\/p>\n\n\n\n

                        \n
                      • Sales share \/ revenue share:<\/strong> Are you converting visibility into outcomes?<\/li>\n
                      • Click share and impression share (paid):<\/strong> Helps explain whether ads are capturing demand.<\/li>\n
                      • Conversion rate and add-to-cart rate:<\/strong> Measures the efficiency of the shelf traffic you win.<\/li>\n
                      • ROAS and profit metrics (e.g., contribution margin):<\/strong> Ensures shelf gains are economically sound.<\/li>\n
                      • In-stock rate and lost buy box\/featured offer rate:<\/strong> Visibility often collapses when availability weakens.<\/li>\n
                      • Price index vs competitors:<\/strong> Pricing can drive rank, conversion, and offer placement.<\/li>\n
                      • Ratings and review volume\/velocity:<\/strong> Strong review signals often correlate with better organic shelf presence.<\/li>\n
                      • Share by placement type:<\/strong> Organic vs paid vs category browsing reveals where you\u2019re strong or overdependent.<\/li>\n<\/ul>\n\n\n\n

                        Future Trends of Share of Shelf<\/h2>\n\n\n\n

                        Share of Shelf<\/strong> is evolving as Commerce & Retail Media<\/strong> matures:<\/p>\n\n\n\n

                          \n
                        • AI-driven retail search and ranking:<\/strong> Retailers increasingly use machine learning to personalize results, changing what \u201cthe shelf\u201d looks like by shopper segment.<\/li>\n
                        • Greater automation in bidding and budgeting:<\/strong> Retail media platforms will optimize toward outcomes, but brands will still need Share of Shelf<\/strong> to monitor competitive visibility and guardrails.<\/li>\n
                        • Incrementality and experimentation:<\/strong> Expect more emphasis on distinguishing \u201cbought visibility\u201d from incremental growth, especially as budgets rise.<\/li>\n
                        • Privacy and data constraints:<\/strong> Cleaner measurement approaches (aggregated reporting, clean-room-like workflows) will shape how shelf and sales signals are combined.<\/li>\n
                        • Unified commerce measurement:<\/strong> More teams will connect Share of Shelf<\/strong> with supply chain, pricing, and promotional calendars to run tighter growth loops within Commerce & Retail Media<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                          Share of Shelf vs Related Terms<\/h2>\n\n\n\n

                          Share of Shelf<\/strong> is often confused with adjacent metrics. Here\u2019s how they differ:<\/p>\n\n\n\n

                            \n
                          • Share of Shelf vs Share of Voice<\/strong><\/li>\n
                          • Share of Voice<\/em> typically measures a brand\u2019s share of advertising exposure (impressions\/spend) in a channel.<\/li>\n
                          • \n

                            Share of Shelf<\/strong> measures share of visible placements on the retailer shelf\u2014often including both paid and organic results.<\/p>\n<\/li>\n

                          • \n

                            Share of Shelf vs Market Share<\/strong><\/p>\n<\/li>\n

                          • Market share<\/em> is your portion of total category sales.<\/li>\n
                          • \n

                            Share of Shelf<\/strong> is your portion of category visibility. Visibility can lead sales, but it\u2019s not the same as sales performance.<\/p>\n<\/li>\n

                          • \n

                            Share of Shelf vs Share of Search<\/strong><\/p>\n<\/li>\n

                          • Share of search<\/em> often refers to how much search interest or query volume a brand captures (sometimes in broader web search contexts).<\/li>\n
                          • Share of Shelf<\/strong> focuses on what appears on the retailer shelf for defined queries and categories\u2014closer to purchase behavior in Commerce & Retail Media<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                            Who Should Learn Share of Shelf<\/h2>\n\n\n\n

                            Share of Shelf<\/strong> is useful across roles because it connects strategy to execution:<\/p>\n\n\n\n

                              \n
                            • Marketers:<\/strong> Understand whether campaigns translate into actual retail visibility and competitive advantage.<\/li>\n
                            • Analysts:<\/strong> Build a measurement layer that connects shelf dynamics to performance and profitability.<\/li>\n
                            • Agencies:<\/strong> Diagnose why retail media results differ across retailers, categories, and seasons.<\/li>\n
                            • Business owners and founders:<\/strong> See whether growth constraints are awareness, conversion, price, or availability.<\/li>\n
                            • Developers and data teams:<\/strong> Implement reliable data pipelines, normalization, and alerting for shelf monitoring in Commerce & Retail Media<\/strong> environments.<\/li>\n<\/ul>\n\n\n\n

                              Summary of Share of Shelf<\/h2>\n\n\n\n

                              Share of Shelf<\/strong> measures how much visibility your brand earns across a retailer\u2019s digital shelf compared to competitors. In Commerce & Retail Media<\/strong>, it\u2019s a practical way to monitor presence across search results, category pages, and sponsored placements, then connect those observations to content quality, pricing, inventory, and media investment. Used well, Share of Shelf<\/strong> supports smarter optimization and stronger competitive positioning across modern Commerce & Retail Media<\/strong> programs.<\/p>\n\n\n\n

                              Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                              1) What is Share of Shelf in simple terms?<\/h3>\n\n\n\n

                              Share of Shelf<\/strong> is the percentage of visible product placements in a defined retail area (search results, category pages, sponsored slots) that belong to your brand versus competitors.<\/p>\n\n\n\n

                              2) How do you calculate Share of Shelf?<\/h3>\n\n\n\n

                              A basic calculation is:\nYour brand\u2019s placements in-scope \u00f7 total placements in-scope.\nMany teams refine it with rules like first-page-only measurement or position-weighting.<\/p>\n\n\n\n

                              3) Is Share of Shelf the same as market share?<\/h3>\n\n\n\n

                              No. Market share is sales-based. Share of Shelf<\/strong> is visibility-based. You can gain shelf visibility before sales grow, or lose visibility before sales decline.<\/p>\n\n\n\n

                              4) How does Commerce & Retail Media affect Share of Shelf?<\/h3>\n\n\n\n

                              In Commerce & Retail Media<\/strong>, paid placements can rapidly increase Share of Shelf<\/strong>, while strong product content, ratings, and availability help sustain organic presence. The best programs measure both together.<\/p>\n\n\n\n

                              5) Should Share of Shelf include sponsored and organic placements?<\/h3>\n\n\n\n

                              It depends on the use case. If you want a total visibility view, include both. If you\u2019re evaluating content performance or algorithmic rank, track organic Share of Shelf<\/strong> separately.<\/p>\n\n\n\n

                              6) What causes Share of Shelf to drop suddenly?<\/h3>\n\n\n\n

                              Common causes include stockouts, lost featured offer\/buy box, price increases, competitor promotions, suppressed listings, lower ratings, or changes in retailer search and category algorithms.<\/p>\n\n\n\n

                              7) What\u2019s a good Share of Shelf benchmark?<\/h3>\n\n\n\n

                              There\u2019s no universal benchmark. A \u201cgood\u201d Share of Shelf<\/strong> depends on category competitiveness, your assortment size, your margin goals, and whether you\u2019re in a defense (branded) or growth (non-branded) strategy. The most useful benchmark is your trend over time versus key competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

                              In **Commerce & Retail Media**, brands don\u2019t just compete on product quality\u2014they compete on visibility at the moment of purchase. **Share of Shelf** is a way to quantify that visibility: how much presence your brand has across a retailer\u2019s \u201cshelf,\u201d including category pages, search results, product listing pages, and even on-site placements influenced by retail media.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1886],"tags":[],"class_list":["post-6731","post","type-post","status-publish","format-standard","hentry","category-commerce-retail-media"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6731"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6731\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}