{"id":6554,"date":"2026-03-23T03:21:15","date_gmt":"2026-03-23T03:21:15","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/partnership-roi\/"},"modified":"2026-03-23T03:21:15","modified_gmt":"2026-03-23T03:21:15","slug":"partnership-roi","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/partnership-roi\/","title":{"rendered":"Partnership ROI: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Partnership Marketing"},"content":{"rendered":"\n

Partnership ROI is the disciplined way to evaluate whether a partnership creates more business value than it costs\u2014while also accounting for less tangible outcomes like credibility, reputation, and customer confidence. In Brand & Trust<\/strong>, that nuance matters: a partnership can boost short-term revenue yet damage trust if the partner is misaligned, or it can strengthen the brand even when immediate sales are modest.<\/p>\n\n\n\n

In modern Partnership Marketing<\/strong>, leaders are expected to justify budgets with measurable results and<\/em> protect long-term brand equity. Partnership ROI gives teams a common language to compare partner programs, prioritize investments, and scale the relationships that improve performance without compromising Brand & Trust<\/strong>.<\/p>\n\n\n\n

What Is Partnership ROI?<\/h2>\n\n\n\n

Partnership ROI<\/strong> (return on investment) measures the net value a partnership generates relative to the total resources invested. At a basic level, it answers: \u201cFor every dollar (or hour) we invest in this partner, what do we get back?\u201d<\/em><\/p>\n\n\n\n

The core concept is straightforward:<\/p>\n\n\n\n

    \n
  • Value created<\/strong> (revenue, profit, pipeline, retention, brand lift, customer trust indicators)<\/li>\n
  • Minus total partnership costs<\/strong> (fees, discounts, rev share, internal time, tooling, creative, compliance, opportunity cost)<\/li>\n<\/ul>\n\n\n\n

    Business-wise, Partnership ROI is used to decide whether to start, renew, expand, or end a partnership\u2014and how to structure terms so both sides win.<\/p>\n\n\n\n

    Where it fits in Brand & Trust<\/strong>: it prevents \u201cgrowth at any cost\u201d decisions by ensuring measurement includes quality signals (brand perception, audience fit, customer experience) alongside financial returns.<\/p>\n\n\n\n

    Its role inside Partnership Marketing<\/strong> is to bring rigor to channels that often span multiple teams and touchpoints, such as co-marketing, affiliates, channel sales, influencers, integrations, marketplaces, and strategic alliances.<\/p>\n\n\n\n

    Why Partnership ROI Matters in Brand & Trust<\/h2>\n\n\n\n

    Partnerships are trust-transfer mechanisms. When a respected partner endorses or integrates with you, some of their credibility is shared\u2014assuming the experience is consistent and authentic. Partnership ROI<\/strong> matters because it quantifies whether that trust transfer is happening and<\/em> whether it translates into business outcomes.<\/p>\n\n\n\n

    Strategically, Partnership ROI helps you:<\/p>\n\n\n\n

      \n
    • Protect brand equity<\/strong> by identifying partnerships that drive low-quality leads, high refund rates, or negative sentiment\u2014even if top-line revenue looks good.<\/li>\n
    • Build a repeatable growth engine<\/strong> by doubling down on partners that reliably generate incremental demand, not just last-click conversions.<\/li>\n
    • Improve negotiation power<\/strong> with clearer performance baselines and contribution analysis.<\/li>\n
    • Create competitive advantage<\/strong> through partner ecosystems that are hard to copy\u2014especially when built on Brand & Trust<\/strong> rather than one-off promotions.<\/li>\n<\/ul>\n\n\n\n

      In Partnership Marketing<\/strong>, strong ROI signals help you prioritize limited resources: partner managers, co-marketing calendars, integration roadmaps, and joint sales motions.<\/p>\n\n\n\n

      How Partnership ROI Works<\/h2>\n\n\n\n

      In practice, Partnership ROI<\/strong> is less about a single formula and more about a measurement workflow that connects partner activity to business value while accounting for attribution and trust effects.<\/p>\n\n\n\n

        \n
      1. \n

        Inputs (what you invest)<\/strong>\n – Partner fees, revenue share, commissions, sponsorship spend\n – Discounts, co-op budgets, MDF, free usage\/credits\n – Internal labor (partner management, design, engineering, legal)\n – Tools, tracking infrastructure, onboarding and enablement assets<\/p>\n<\/li>\n

      2. \n

        Analysis (how you measure)<\/strong>\n – Define \u201csuccess\u201d by partnership type (pipeline, revenue, retention, brand lift)\n – Set baselines and time windows (e.g., 30\/90\/180 days)\n – Establish attribution rules (first-touch, last-touch, multi-touch, or incrementality tests)\n – Validate data integrity (consistent tagging, deduplication, fraud checks)<\/p>\n<\/li>\n

      3. \n

        Execution (what you do with insights)<\/strong>\n – Adjust partner tiers, incentives, or commissions based on quality and incrementality\n – Improve joint messaging to strengthen Brand & Trust<\/strong>\n – Reallocate budget from low-impact partners to high-performing segments\n – Optimize partner enablement: training, content, landing pages, co-selling playbooks<\/p>\n<\/li>\n

      4. \n

        Outputs (what you get back)<\/strong>\n – Financial returns (profit, contribution margin, CAC-to-LTV improvement)\n – Commercial impact (qualified pipeline, close rates, retention)\n – Brand impact (Brand & Trust<\/strong> indicators like sentiment, brand search lift, lower sales friction)\n – Operational learning (what partner profiles and offers work best)<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        This is why Partnership ROI is central to mature Partnership Marketing<\/strong>: it connects partner activity to both measurable performance and long-term brand outcomes.<\/p>\n\n\n\n

        Key Components of Partnership ROI<\/h2>\n\n\n\n

        Effective Partnership ROI<\/strong> measurement usually includes the following building blocks:<\/p>\n\n\n\n

        Data inputs and tracking<\/h3>\n\n\n\n
          \n
        • Standardized campaign parameters (consistent UTMs, partner IDs)<\/li>\n
        • Referral tracking and conversion events (signups, trials, purchases, renewals)<\/li>\n
        • CRM opportunity source mapping (partner influence and sourcing)<\/li>\n
        • Contract terms and cost tracking (rev share, flat fees, co-marketing spend)<\/li>\n
        • Customer support and product usage signals (quality and retention impact)<\/li>\n<\/ul>\n\n\n\n

          Metrics and measurement models<\/h3>\n\n\n\n
            \n
          • ROI formula aligned to your business model (revenue vs. margin vs. LTV)<\/li>\n
          • Attribution logic and deduplication rules<\/li>\n
          • Incrementality assessment (holdouts, geo tests, matched-market tests where feasible)<\/li>\n
          • Brand lift measurement to reflect Brand & Trust<\/strong>, not just clicks<\/li>\n<\/ul>\n\n\n\n

            Systems and processes<\/h3>\n\n\n\n
              \n
            • A partnership operations cadence: weekly monitoring, monthly reviews, quarterly business reviews<\/li>\n
            • Governance: who owns data definitions, approval workflows, and compliance checks<\/li>\n
            • Partner tiering: segmentation by potential, performance, and brand alignment<\/li>\n<\/ul>\n\n\n\n

              Team responsibilities<\/h3>\n\n\n\n
                \n
              • Partnership managers (relationship, enablement, deal structure)<\/li>\n
              • Marketing (messaging, creative, content distribution)<\/li>\n
              • Sales\/CS (pipeline collaboration and retention outcomes)<\/li>\n
              • Analytics (attribution, dashboards, experimentation)<\/li>\n
              • Legal\/compliance (claims, data sharing, disclosures to protect Brand & Trust<\/strong>)<\/li>\n<\/ul>\n\n\n\n

                Types of Partnership ROI<\/h2>\n\n\n\n

                \u201cTypes\u201d of Partnership ROI<\/strong> are often best understood as contexts<\/em> rather than formal categories. The same partner can produce different ROI depending on the motion.<\/p>\n\n\n\n

                1) Direct-response Partnership ROI<\/h3>\n\n\n\n

                Used when outcomes are clearly transactional (affiliate sales, referral programs, paid placements). Measurement emphasizes:\n– Revenue, margin, CAC, conversion rate\n– Fraud rates, refund\/chargeback rates\n– Incrementality vs. cannibalization<\/p>\n\n\n\n

                2) Brand-led Partnership ROI<\/h3>\n\n\n\n

                Common in co-marketing, influencers, events, integrations, and thought leadership. Measurement includes:\n– Brand search lift, share of voice, sentiment\n– Engagement quality, audience fit, repeat visits\n– Sales cycle acceleration (trust reduces friction)<\/p>\n\n\n\n

                This is where Brand & Trust<\/strong> is especially central: the \u201creturn\u201d may appear later in pipeline velocity or retention.<\/p>\n\n\n\n

                3) Channel and co-selling Partnership ROI<\/h3>\n\n\n\n

                Seen in agencies, resellers, technology alliances, and marketplace listings. Measurement often focuses on:\n– Sourced vs. influenced pipeline\n– Win rate and deal size\n– Enablement efficiency and partner activation rates<\/p>\n\n\n\n

                4) Short-term vs. long-term Partnership ROI<\/h3>\n\n\n\n

                A partner might be negative ROI in month one due to onboarding costs but highly positive over 12 months due to retention and expansion. Mature Partnership Marketing<\/strong> separates:\n– Payback period and cash ROI\n– LTV-based ROI and renewal contribution<\/p>\n\n\n\n

                Real-World Examples of Partnership ROI<\/h2>\n\n\n\n

                Example 1: Co-marketing webinar with an industry leader<\/h3>\n\n\n\n

                A SaaS brand runs a joint webinar with a trusted association. Costs include speaker fees, creative, promotion, and internal time. Immediate sales are modest, but the company sees:\n– Higher demo-to-close rates for attendees\n– Increased branded search volume in the following weeks\n– Lower churn among customers who engaged with the content<\/p>\n\n\n\n

                Partnership ROI<\/strong> here combines pipeline influence, close-rate lift, and Brand & Trust<\/strong> signals\u2014showing why pure last-click attribution would undercount value in Partnership Marketing<\/strong>.<\/p>\n\n\n\n

                Example 2: Affiliate partnership that drives volume but poor quality<\/h3>\n\n\n\n

                An affiliate sends high traffic and strong first-purchase conversions. However, cohorts show:\n– High refund rate\n– Low repeat purchase rate\n– Increased support tickets and negative reviews<\/p>\n\n\n\n

                Even with positive short-term revenue, Partnership ROI becomes questionable when margin, retention, and Brand & Trust<\/strong> costs are included. The right action may be stricter terms, new creative guidelines, or ending the relationship.<\/p>\n\n\n\n

                Example 3: Integration partnership with a complementary platform<\/h3>\n\n\n\n

                A product integration is launched with shared onboarding content and marketplace placement. Upfront costs are engineering time and partner management. Over time:\n– Trial activation improves because the integration removes setup friction\n– Sales cycle shortens due to increased confidence and proof\n– Expansion revenue rises within integrated accounts<\/p>\n\n\n\n

                This Partnership ROI<\/strong> story is long-horizon and trust-driven, aligning deeply with Brand & Trust<\/strong> and ecosystem-style Partnership Marketing<\/strong>.<\/p>\n\n\n\n

                Benefits of Using Partnership ROI<\/h2>\n\n\n\n

                A robust Partnership ROI<\/strong> approach delivers benefits beyond \u201cprove the program works\u201d:<\/p>\n\n\n\n

                  \n
                • Better budget allocation:<\/strong> fund what is incremental and profitable.<\/li>\n
                • Higher efficiency:<\/strong> reduce waste on partners that look busy but don\u2019t move outcomes.<\/li>\n
                • Improved partner performance:<\/strong> clearer feedback loops lead to better enablement and offers.<\/li>\n
                • Stronger Brand & Trust outcomes:<\/strong> avoid misaligned endorsements and low-quality traffic.<\/li>\n
                • More predictable growth:<\/strong> Partnership Marketing becomes a measurable system, not a collection of one-off collaborations.<\/li>\n
                • Cross-team alignment:<\/strong> finance, marketing, and partnerships share a common scoreboard.<\/li>\n<\/ul>\n\n\n\n

                  Challenges of Partnership ROI<\/h2>\n\n\n\n

                  Measuring Partnership ROI<\/strong> is hard because partnerships don\u2019t behave like single-channel campaigns.<\/p>\n\n\n\n

                    \n
                  • Attribution ambiguity:<\/strong> partners often assist conversions rather than \u201cown\u201d last click.<\/li>\n
                  • Data fragmentation:<\/strong> referral systems, CRM, product analytics, and billing may not match.<\/li>\n
                  • Time-lag effects:<\/strong> Brand & Trust impact can take months to show up in revenue.<\/li>\n
                  • Incrementality risk:<\/strong> some partners capture demand you would have received anyway.<\/li>\n
                  • Hidden costs:<\/strong> internal time, legal reviews, and opportunity cost are often undercounted.<\/li>\n
                  • Quality and compliance risks:<\/strong> misleading claims or poor customer experiences can harm Brand & Trust<\/strong>, creating costs that don\u2019t show up in basic ROI.<\/li>\n<\/ul>\n\n\n\n

                    Best Practices for Partnership ROI<\/h2>\n\n\n\n

                    Use these practices to make Partnership ROI<\/strong> credible and actionable:<\/p>\n\n\n\n

                      \n
                    1. \n

                      Define \u201creturn\u201d before launch<\/strong>\n – Decide whether ROI is based on revenue, margin, LTV, pipeline, or retention.\n – For Brand & Trust partnerships, include at least one brand-quality KPI.<\/p>\n<\/li>\n

                    2. \n

                      Measure incrementality where it matters<\/strong>\n – Use holdouts, limited-time offers, geo splits, or audience splits when feasible.\n – If you can\u2019t run tests, triangulate with assisted conversions and cohort analysis.<\/p>\n<\/li>\n

                    3. \n

                      Standardize partner tracking<\/strong>\n – Require consistent partner IDs, UTMs, landing pages, and conversion events.\n – Establish rules for lead source, influenced pipeline, and deduplication.<\/p>\n<\/li>\n

                    4. \n

                      Include total cost of ownership<\/strong>\n – Track internal hours, creative cycles, engineering work, and support load.\n – Separate one-time setup costs from ongoing operational costs.<\/p>\n<\/li>\n

                    5. \n

                      Score partner quality, not just volume<\/strong>\n – Evaluate lead-to-customer rate, churn, refunds, compliance, sentiment.\n – Protect Brand & Trust<\/strong> by enforcing brand guidelines and customer experience standards.<\/p>\n<\/li>\n

                    6. \n

                      Operationalize learnings<\/strong>\n – Build a quarterly partner review that ties decisions to Partnership ROI results.\n – Use tiering: invest in the top segment, fix the middle, exit the bottom.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                      Tools Used for Partnership ROI<\/h2>\n\n\n\n

                      You don\u2019t need a single \u201cperfect\u201d platform, but you do need a reliable tool stack that supports Partnership Marketing<\/strong> workflows and Brand & Trust<\/strong> measurement.<\/p>\n\n\n\n

                      Common tool categories include:<\/p>\n\n\n\n

                        \n
                      • Web analytics tools<\/strong> for traffic sources, conversion paths, assisted conversions, cohort behavior<\/li>\n
                      • CRM systems<\/strong> to track sourced vs. influenced pipeline, stage velocity, and revenue outcomes<\/li>\n
                      • Attribution and measurement tools<\/strong> to model multi-touch journeys and validate incrementality<\/li>\n
                      • Partner management and tracking systems<\/strong> for partner IDs, referrals, payouts, and compliance checks<\/li>\n
                      • Marketing automation tools<\/strong> to run joint nurture streams, track engagement, and score leads<\/li>\n
                      • Survey and brand measurement tools<\/strong> for awareness, favorability, trust, and NPS-style signals<\/li>\n
                      • Reporting dashboards<\/strong> to unify finance, pipeline, and marketing views into one Partnership ROI scorecard<\/li>\n
                      • SEO tools<\/strong> (when relevant) to measure co-marketing content impact on branded search, backlinks quality, and share of voice\u2014important for Brand & Trust-oriented partnerships<\/li>\n<\/ul>\n\n\n\n

                        Metrics Related to Partnership ROI<\/h2>\n\n\n\n

                        A strong Partnership ROI<\/strong> scorecard usually mixes financial, funnel, and brand signals.<\/p>\n\n\n\n

                        ROI and efficiency metrics<\/h3>\n\n\n\n
                          \n
                        • ROI = (incremental value \u2212 total costs) \/ total costs<\/li>\n
                        • Contribution margin from partner-sourced revenue<\/li>\n
                        • Payback period<\/li>\n
                        • CAC and LTV (or LTV:CAC) by partner or partner segment<\/li>\n<\/ul>\n\n\n\n

                          Funnel and revenue metrics<\/h3>\n\n\n\n
                            \n
                          • Partner-sourced pipeline and revenue<\/li>\n
                          • Partner-influenced pipeline and revenue (with clear definitions)<\/li>\n
                          • Lead-to-opportunity and opportunity-to-close rates<\/li>\n
                          • Sales cycle length and win rate<\/li>\n<\/ul>\n\n\n\n

                            Brand & Trust metrics<\/h3>\n\n\n\n
                              \n
                            • Brand search lift (changes in branded queries over time)<\/li>\n
                            • Share of voice and sentiment in relevant conversations<\/li>\n
                            • Audience fit indicators (engagement quality, time on site, repeat visits)<\/li>\n
                            • Refund rate, complaint rate, support ticket rate (trust and experience signals)<\/li>\n<\/ul>\n\n\n\n

                              Partnership operational metrics<\/h3>\n\n\n\n
                                \n
                              • Partner activation rate (how many partners become productive)<\/li>\n
                              • Content\/asset adoption (enablement usage)<\/li>\n
                              • Compliance rate (correct claims, disclosures, brand guidelines adherence)<\/li>\n<\/ul>\n\n\n\n

                                Future Trends of Partnership ROI<\/h2>\n\n\n\n

                                Several trends are reshaping Partnership ROI<\/strong> in Brand & Trust<\/strong> and Partnership Marketing<\/strong>:<\/p>\n\n\n\n

                                  \n
                                • AI-assisted measurement and forecasting:<\/strong> better anomaly detection, partner scoring, and pipeline projections\u2014if fed clean data and governed responsibly.<\/li>\n
                                • Automation of partner ops:<\/strong> more automated onboarding, asset distribution, and performance alerts reduce hidden labor costs, improving ROI.<\/li>\n
                                • Privacy-driven attribution changes:<\/strong> less reliance on third-party identifiers increases the need for first-party data, server-side tracking, and modeled attribution.<\/li>\n
                                • Greater focus on incrementality:<\/strong> teams are moving beyond vanity metrics toward tests and cohort-based proof.<\/li>\n
                                • Trust as a measurable asset:<\/strong> more organizations treat Brand & Trust indicators (sentiment, retention, complaint rates) as first-class ROI inputs, not \u201csoft metrics.\u201d<\/li>\n<\/ul>\n\n\n\n

                                  Partnership ROI vs Related Terms<\/h2>\n\n\n\n

                                  Partnership ROI vs Marketing ROI<\/h3>\n\n\n\n

                                  Marketing ROI often evaluates campaigns or channels broadly. Partnership ROI<\/strong> isolates the value and costs of a specific partner relationship (or partner portfolio), including partner-specific fees, operational overhead, and Brand & Trust risk.<\/p>\n\n\n\n

                                  Partnership ROI vs Partner Performance<\/h3>\n\n\n\n

                                  Partner performance may track outputs like clicks, leads, or referrals. Partnership ROI goes further by incorporating:\n– Incremental business value\n– Total costs (including internal time)\n– Quality outcomes and Brand & Trust<\/strong> effects<\/p>\n\n\n\n

                                  Partnership ROI vs Attribution<\/h3>\n\n\n\n

                                  Attribution assigns credit for conversions across touchpoints. Partnership ROI<\/strong> uses attribution as an input, but also considers incrementality, margin, retention, and partnership-specific costs to make investment decisions.<\/p>\n\n\n\n

                                  Who Should Learn Partnership ROI<\/h2>\n\n\n\n
                                    \n
                                  • Marketers:<\/strong> to evaluate co-marketing, affiliate programs, creators, and ecosystem plays without sacrificing Brand & Trust<\/strong>.<\/li>\n
                                  • Analysts:<\/strong> to design measurement frameworks that handle multi-touch journeys and long-term effects in Partnership Marketing<\/strong>.<\/li>\n
                                  • Agencies:<\/strong> to prove partner-led initiatives drive real business impact and to defend strategy with data.<\/li>\n
                                  • Business owners and founders:<\/strong> to decide which alliances to scale and which to exit\u2014especially when partnerships affect reputation.<\/li>\n
                                  • Developers and product teams:<\/strong> to understand how integrations, tracking, and data quality directly influence Partnership ROI and partner-led growth.<\/li>\n<\/ul>\n\n\n\n

                                    Summary of Partnership ROI<\/h2>\n\n\n\n

                                    Partnership ROI<\/strong> measures the net value created by partnerships compared to the total cost of running them. It matters because partnerships influence both financial outcomes and Brand & Trust<\/strong>, and those effects often unfold across multiple touchpoints and time horizons. In Partnership Marketing<\/strong>, Partnership ROI turns relationships into a measurable growth system\u2014helping teams prioritize the right partners, improve performance, and scale sustainably.<\/p>\n\n\n\n

                                    Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                    1) What is Partnership ROI and how is it calculated?<\/h3>\n\n\n\n

                                    Partnership ROI<\/strong> compares incremental value created (revenue, margin, LTV, pipeline contribution) against total partnership costs (fees, commissions, discounts, internal labor, tooling). A common approach is: (incremental value \u2212 total costs) \/ total costs, with a clear time window.<\/p>\n\n\n\n

                                    2) How do you measure Partnership ROI when the impact is mostly Brand & Trust?<\/h3>\n\n\n\n

                                    Use a blended scorecard: pipeline influence and conversion-rate lift plus Brand & Trust metrics like sentiment, brand search lift, complaint\/refund rates, and sales cycle acceleration. The goal is to capture trust-driven effects that won\u2019t appear in last-click revenue.<\/p>\n\n\n\n

                                    3) What\u2019s the difference between partner-sourced and partner-influenced revenue?<\/h3>\n\n\n\n

                                    Partner-sourced revenue is directly originated by the partner (tracked referral, partner-submitted lead). Partner-influenced revenue includes deals where the partner played a meaningful role (co-marketing touchpoint, integration usage) but didn\u2019t originate the first lead.<\/p>\n\n\n\n

                                    4) How can Partnership Marketing teams avoid overcounting ROI?<\/h3>\n\n\n\n

                                    Define attribution rules, deduplicate leads, and prioritize incrementality checks (holdouts or cohort comparisons). In Partnership Marketing<\/strong>, ROI is most reliable when you can show the partner created demand rather than just capturing existing demand.<\/p>\n\n\n\n

                                    5) Which costs are most commonly missed in Partnership ROI?<\/h3>\n\n\n\n

                                    Internal time (partner management, creative, engineering), enablement work, legal\/compliance overhead, support load from low-quality partners, and opportunity cost of choosing one partner over another.<\/p>\n\n\n\n

                                    6) How often should you review Partnership ROI?<\/h3>\n\n\n\n

                                    Monitor core metrics weekly or biweekly, run a monthly performance review, and do a deeper quarterly business review. That cadence keeps optimization continuous while allowing enough time for Brand & Trust<\/strong> effects to emerge.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                    Partnership ROI is the disciplined way to evaluate whether a partnership creates more business value than it costs\u2014while also accounting for less tangible outcomes like credibility, reputation, and customer confidence. In **Brand & Trust**, that nuance matters: a partnership can boost short-term revenue yet damage trust if the partner is misaligned, or it can strengthen the brand even when immediate sales are modest.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1884],"tags":[],"class_list":["post-6554","post","type-post","status-publish","format-standard","hentry","category-partnership-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6554"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6554\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}