{"id":6535,"date":"2026-03-23T02:40:18","date_gmt":"2026-03-23T02:40:18","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/partnership-budget\/"},"modified":"2026-03-23T02:40:18","modified_gmt":"2026-03-23T02:40:18","slug":"partnership-budget","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/partnership-budget\/","title":{"rendered":"Partnership Budget: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Partnership Marketing"},"content":{"rendered":"\n

A Partnership Budget<\/strong> is the dedicated pool of money (and sometimes non-cash resources) a business allocates to create, run, and optimize partnerships that drive growth while protecting Brand & Trust<\/strong>. In Partnership Marketing<\/strong>, budget decisions directly influence which partners you work with, what you can activate (co-marketing, affiliates, integrations, sponsorships, creators, resellers), and how reliably you can measure results.<\/p>\n\n\n\n

A well-designed Partnership Budget<\/strong> matters because partnerships are not just \u201canother channel.\u201d They are reputation transfer mechanisms<\/strong>: you borrow credibility from a partner\u2014or risk losing it\u2014based on how you select, fund, and govern those relationships. Modern Brand & Trust<\/strong> strategy increasingly depends on transparent partner incentives, compliant tracking, and consistent partner experiences, all of which require thoughtful budgeting.<\/p>\n\n\n\n

What Is Partnership Budget?<\/h2>\n\n\n\n

Partnership Budget<\/strong> is the planned allocation of financial and operational resources used to initiate, maintain, and scale partner relationships and partner-led campaigns. It covers both the direct costs (payments, commissions, media spend) and the supporting costs (tooling, legal review, partner operations) needed to run effective Partnership Marketing<\/strong>.<\/p>\n\n\n\n

At its core, the concept answers three practical questions:<\/p>\n\n\n\n

    \n
  • How much can we invest in partnerships this quarter\/year?<\/strong><\/li>\n
  • Where will that investment go (programs, partners, incentives, operations)?<\/strong><\/li>\n
  • How will we judge success in a way that protects Brand & Trust?<\/strong><\/li>\n<\/ul>\n\n\n\n

    From a business standpoint, a Partnership Budget<\/strong> is a control system. It links strategic goals (pipeline, revenue, retention, brand lift) to guardrails (margin targets, brand safety, compliance, fraud risk). Within Brand & Trust<\/strong>, it ensures you can afford proper vetting, clear disclosures, and measurement\u2014so growth doesn\u2019t come at the cost of credibility.<\/p>\n\n\n\n

    Inside Partnership Marketing<\/strong>, it functions similarly to a media budget, but with additional complexity: the \u201cinventory\u201d is relationship-based, and value often accrues over time through trust, audience fit, and mutual enablement.<\/p>\n\n\n\n

    Why Partnership Budget Matters in Brand & Trust<\/h2>\n\n\n\n

    A Partnership Budget<\/strong> is strategically important because partnerships can amplify perception faster than many owned channels. When a respected brand, community, or creator endorses you, the upside is substantial\u2014but so is the downside if the relationship is mismanaged.<\/p>\n\n\n\n

    Key ways it creates business value:<\/p>\n\n\n\n

      \n
    • Risk-managed growth:<\/strong> Budget supports partner due diligence, contract standards, and monitoring that protect Brand & Trust<\/strong>.<\/li>\n
    • Better partner quality:<\/strong> Competitive funding attracts higher-caliber partners and enables mutually beneficial activation, improving outcomes in Partnership Marketing<\/strong>.<\/li>\n
    • Consistency and reliability:<\/strong> Partners plan around your commitments. A stable budget leads to stable programs (and fewer rushed, low-trust campaigns).<\/li>\n
    • Measurable ROI:<\/strong> Budgeting forces definition of success metrics and attribution approaches, reducing \u201cvanity partnerships.\u201d<\/li>\n<\/ul>\n\n\n\n

      Competitive advantage often comes from operational maturity: companies that budget for enablement, measurement, and governance tend to outperform those that only budget for payouts.<\/p>\n\n\n\n

      How Partnership Budget Works<\/h2>\n\n\n\n

      In practice, Partnership Budget<\/strong> works as a planning and control loop rather than a one-time number.<\/p>\n\n\n\n

        \n
      1. \n

        Input \/ trigger<\/strong>\n – Growth targets (revenue, pipeline, installs, retention)\n – Brand objectives tied to Brand & Trust<\/strong> (category credibility, sentiment improvement, safety requirements)\n – Partner strategy (which partner types, geographies, segments)<\/p>\n<\/li>\n

      2. \n

        Analysis \/ planning<\/strong>\n – Forecast partner contribution (conservative, base, aggressive)\n – Unit economics: margin, payback period, LTV assumptions\n – Risk review: brand safety, compliance, fraud exposure, dependency on single partners\n – Capacity review: who will manage partners, creative reviews, approvals<\/p>\n<\/li>\n

      3. \n

        Execution \/ allocation<\/strong>\n – Split funds across programs (affiliate, co-marketing, sponsorships, technology partners, reseller incentives)\n – Define payout rules and caps (commission tiers, bonuses, MDF limits)\n – Fund operations (tooling, reporting, partner onboarding, legal templates)\n – Launch partner activations and track performance<\/p>\n<\/li>\n

      4. \n

        Output \/ outcomes<\/strong>\n – Performance results (revenue, pipeline, cost per acquisition, retention lift)\n – Quality results (refund rate, lead quality, fraud rate)\n – Brand & Trust<\/strong> results (sentiment, review velocity, brand lift proxies)\n – Budget reallocation based on what\u2019s working<\/p>\n<\/li>\n<\/ol>\n\n\n\n

        The best Partnership Budget<\/strong> is dynamic: it shifts toward high-performing, low-risk partnerships and away from activities that create short-term spikes but long-term trust damage.<\/p>\n\n\n\n

        Key Components of Partnership Budget<\/h2>\n\n\n\n

        A complete Partnership Budget<\/strong> usually includes the following elements:<\/p>\n\n\n\n

        Direct partner spend<\/h3>\n\n\n\n
          \n
        • Commissions (affiliate\/rev-share)<\/li>\n
        • Fixed fees (sponsorships, creator retainers)<\/li>\n
        • Performance bonuses (tiered incentives, launch bounties)<\/li>\n
        • Co-funded media (shared ad spend, content syndication)<\/li>\n<\/ul>\n\n\n\n

          Enablement and operations<\/h3>\n\n\n\n
            \n
          • Partner onboarding and training resources<\/li>\n
          • Creative production and localization<\/li>\n
          • Partner manager time (often the most underestimated cost)<\/li>\n
          • Event costs (booths, speaking slots, partner roundtables)<\/li>\n<\/ul>\n\n\n\n

            Governance and compliance<\/h3>\n\n\n\n
              \n
            • Contracting and legal review<\/li>\n
            • Disclosure guidelines (especially for creators and endorsements)<\/li>\n
            • Brand safety review (content alignment, audience fit)<\/li>\n
            • Fraud prevention and partner policy enforcement<\/li>\n<\/ul>\n\n\n\n

              Measurement and systems<\/h3>\n\n\n\n
                \n
              • Tracking and attribution setup (links, codes, offline conversion imports)<\/li>\n
              • Data pipelines and reporting dashboards<\/li>\n
              • Incrementality testing or holdouts where feasible<\/li>\n<\/ul>\n\n\n\n

                These components are what make Partnership Marketing<\/strong> sustainable\u2014and what keep it aligned with Brand & Trust<\/strong> standards.<\/p>\n\n\n\n

                Types of Partnership Budget<\/h2>\n\n\n\n

                \u201cTypes\u201d are less about formal definitions and more about practical budgeting models used in the field:<\/p>\n\n\n\n

                Fixed vs performance-based budgets<\/h3>\n\n\n\n
                  \n
                • Fixed:<\/strong> predictable costs (annual sponsorship, co-marketing retainer). Good for long-term Brand & Trust<\/strong> building.<\/li>\n
                • Performance-based:<\/strong> commissions, bounties. Good for efficiency, but needs strong tracking and fraud controls.<\/li>\n<\/ul>\n\n\n\n

                  Cash vs in-kind budgets<\/h3>\n\n\n\n
                    \n
                  • Cash:<\/strong> payments, media, event fees.<\/li>\n
                  • In-kind:<\/strong> product seeding, access to experts, co-created assets, email placements. Useful when cash is tight, but still needs valuation to avoid hidden costs.<\/li>\n<\/ul>\n\n\n\n

                    Centralized vs distributed budgets<\/h3>\n\n\n\n
                      \n
                    • Centralized:<\/strong> one team owns the Partnership Budget<\/strong>, improving governance and measurement.<\/li>\n
                    • Distributed:<\/strong> product\/region teams fund their own partnerships, enabling speed but risking inconsistent Brand & Trust<\/strong> standards.<\/li>\n<\/ul>\n\n\n\n

                      Acquisition-focused vs trust-focused allocations<\/h3>\n\n\n\n
                        \n
                      • Acquisition-heavy:<\/strong> optimized for CAC and short-term conversions.<\/li>\n
                      • Trust-heavy:<\/strong> invests in credibility assets (education, communities, standards, long-term partners) that compound over time.<\/li>\n<\/ul>\n\n\n\n

                        Real-World Examples of Partnership Budget<\/h2>\n\n\n\n

                        Example 1: B2B SaaS co-marketing with an integration partner<\/h3>\n\n\n\n

                        A SaaS company funds a quarterly co-marketing plan with a platform partner: webinars, solution pages, and joint case studies. The Partnership Budget<\/strong> includes content production, event software costs, and a small paid promotion fund. Success is measured by pipeline influenced and sales cycle acceleration, plus qualitative signals that support Brand & Trust<\/strong> (customer references, partner enablement quality).<\/p>\n\n\n\n

                        Example 2: DTC brand running an affiliate and creator program<\/h3>\n\n\n\n

                        A consumer brand sets aside budget for performance commissions plus a modest retainer for a few creators who consistently match brand values. The Partnership Budget<\/strong> also funds compliance checks (disclosure rules), fraud monitoring, and returns analysis. This supports Partnership Marketing<\/strong> growth while reducing reputation risk from misleading claims.<\/p>\n\n\n\n

                        Example 3: Marketplace funding partner development funds for agencies<\/h3>\n\n\n\n

                        A marketplace offers agencies co-funded campaigns and training credits. The Partnership Budget<\/strong> covers MDF-style co-op spend, certification operations, and joint lead gen tracking. Outcomes include higher-quality leads and improved partner loyalty\u2014both beneficial to Brand & Trust<\/strong> because agencies become consistent, informed advocates rather than ad-hoc promoters.<\/p>\n\n\n\n

                        Benefits of Using Partnership Budget<\/h2>\n\n\n\n

                        A disciplined Partnership Budget<\/strong> delivers advantages beyond \u201cspend less\u201d:<\/p>\n\n\n\n

                          \n
                        • Higher ROI and better unit economics:<\/strong> clearer payout rules and caps prevent margin leakage.<\/li>\n
                        • Efficiency gains:<\/strong> standardized processes reduce time to onboard, approve, and launch partners.<\/li>\n
                        • Stronger partner relationships:<\/strong> consistent funding builds predictability, which improves partner performance.<\/li>\n
                        • Improved customer experience:<\/strong> better-aligned partners reduce misleading messaging and mismatched expectations\u2014directly supporting Brand & Trust<\/strong>.<\/li>\n
                        • Faster learning:<\/strong> planned tests (new partner tiers, new offers) create a repeatable optimization system in Partnership Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                          Challenges of Partnership Budget<\/h2>\n\n\n\n

                          Common barriers and risks include:<\/p>\n\n\n\n

                            \n
                          • Attribution complexity:<\/strong> multiple touches and offline influence can undercount partner impact or double-count it across channels.<\/li>\n
                          • Hidden operational costs:<\/strong> partner management, creative reviews, and approvals can be significant and must be budgeted.<\/li>\n
                          • Fraud and low-quality incentives:<\/strong> performance-based programs can attract coupon poaching, fake leads, or brand-bidding behavior.<\/li>\n
                          • Brand safety drift:<\/strong> scaling partnerships without governance can introduce off-brand claims that erode Brand & Trust<\/strong>.<\/li>\n
                          • Internal misalignment:<\/strong> finance may focus on short-term efficiency while marketing focuses on long-term trust and reach.<\/li>\n<\/ul>\n\n\n\n

                            Best Practices for Partnership Budget<\/h2>\n\n\n\n
                              \n
                            • Tie budget to objectives and guardrails.<\/strong> Define what success looks like for revenue and<\/em> for Brand & Trust<\/strong> (e.g., acceptable refund rates, prohibited claims, approval workflows).<\/li>\n
                            • Separate \u201cpayout\u201d from \u201cprogram operations.\u201d<\/strong> Reserve funds for tooling, audits, enablement, and partner management\u2014not only commissions.<\/li>\n
                            • Use tiers and caps.<\/strong> Create partner tiers based on performance and compliance history; cap exposure to new partners until quality is proven.<\/li>\n
                            • Budget for measurement upfront.<\/strong> If you can\u2019t track it credibly, don\u2019t scale it. Add resources for attribution, QA, and reporting early.<\/li>\n
                            • Review incrementality periodically.<\/strong> Use tests, holdouts, or geo splits where realistic to understand what partners truly add.<\/li>\n
                            • Create a reallocation cadence.<\/strong> Monthly or quarterly shifts keep the Partnership Budget<\/strong> responsive to changing performance and risk.<\/li>\n
                            • Standardize brand guidelines and approvals.<\/strong> Protect Brand & Trust<\/strong> with clear do\u2019s\/don\u2019ts, required disclosures, and asset libraries.<\/li>\n<\/ul>\n\n\n\n

                              Tools Used for Partnership Budget<\/h2>\n\n\n\n

                              You don\u2019t need a complex stack to start, but you do need a workflow. Common tool categories that support Partnership Budget<\/strong> management in Partnership Marketing<\/strong> include:<\/p>\n\n\n\n

                                \n
                              • Analytics tools:<\/strong> cohort analysis, channel reporting, funnel tracking, and multi-touch insights.<\/li>\n
                              • Attribution and tracking systems:<\/strong> link tracking, promo codes, offline conversion imports, server-side event capture (where applicable).<\/li>\n
                              • CRM systems:<\/strong> partner-sourced lead routing, lifecycle stage tracking, partner influence reporting.<\/li>\n
                              • Marketing automation tools:<\/strong> co-marketing nurture sequences, webinar follow-ups, partner-specific segmentation.<\/li>\n
                              • Ad platforms (for co-funded campaigns):<\/strong> to manage shared spend, audience targeting, and creative testing.<\/li>\n
                              • Reporting dashboards:<\/strong> standardized partner scorecards (performance + quality + compliance).<\/li>\n
                              • Collaboration and governance workflows:<\/strong> approval processes, asset management, and documentation\u2014important for Brand & Trust<\/strong> consistency.<\/li>\n<\/ul>\n\n\n\n

                                Metrics Related to Partnership Budget<\/h2>\n\n\n\n

                                A strong measurement approach balances efficiency, volume, and quality:<\/p>\n\n\n\n

                                Financial and efficiency metrics<\/h3>\n\n\n\n
                                  \n
                                • Partner ROI \/ contribution margin<\/li>\n
                                • Cost per acquisition (CPA) or cost per qualified lead (CPQL)<\/li>\n
                                • Payback period and LTV:CAC (where LTV is reliable)<\/li>\n
                                • Budget utilization rate (planned vs actual)<\/li>\n<\/ul>\n\n\n\n

                                  Pipeline and revenue metrics (especially B2B)<\/h3>\n\n\n\n
                                    \n
                                  • Partner-sourced revenue vs partner-influenced revenue<\/li>\n
                                  • Win rate and sales cycle length for partner-driven deals<\/li>\n
                                  • Average contract value (ACV) by partner tier<\/li>\n<\/ul>\n\n\n\n

                                    Quality and trust metrics<\/h3>\n\n\n\n
                                      \n
                                    • Refund\/chargeback rate by partner<\/li>\n
                                    • Fraud rate and policy violations<\/li>\n
                                    • Lead quality indicators (conversion to opportunity, opportunity to win)<\/li>\n
                                    • Brand sentiment proxies (review velocity, complaint rate, customer support tags)<\/li>\n<\/ul>\n\n\n\n

                                      These metrics keep the Partnership Budget<\/strong> aligned with sustainable Partnership Marketing<\/strong> and measurable Brand & Trust<\/strong> outcomes.<\/p>\n\n\n\n

                                      Future Trends of Partnership Budget<\/h2>\n\n\n\n

                                      Several trends are reshaping how teams plan and defend a Partnership Budget<\/strong>:<\/p>\n\n\n\n

                                        \n
                                      • AI-assisted forecasting and anomaly detection:<\/strong> better predictions of partner performance, earlier detection of fraud or brand safety issues.<\/li>\n
                                      • Automation in governance:<\/strong> policy-based approvals, standardized disclosures, and faster creative compliance reviews to protect Brand & Trust<\/strong> at scale.<\/li>\n
                                      • Privacy-driven measurement changes:<\/strong> reduced reliance on third-party identifiers pushes teams toward first-party data, conversion APIs, and modeled attribution.<\/li>\n
                                      • More personalization in partner enablement:<\/strong> budgets increasingly include tailored assets, vertical-specific playbooks, and co-selling support.<\/li>\n
                                      • Stronger emphasis on incrementality:<\/strong> finance teams expect proof that Partnership Marketing<\/strong> adds net-new value rather than cannibalizing existing channels.<\/li>\n<\/ul>\n\n\n\n

                                        Overall, Partnership Budget<\/strong> is evolving from a simple spend line into a managed system that balances growth, measurement rigor, and trust.<\/p>\n\n\n\n

                                        Partnership Budget vs Related Terms<\/h2>\n\n\n\n

                                        Partnership Budget vs Marketing Budget<\/h3>\n\n\n\n

                                        A marketing budget covers all channels and activities. A Partnership Budget<\/strong> is specifically dedicated to partner-driven growth, including relationship management, partner payouts, and governance that safeguards Brand & Trust<\/strong>.<\/p>\n\n\n\n

                                        Partnership Budget vs Affiliate Commission Budget<\/h3>\n\n\n\n

                                        An affiliate commission budget is a subset focused mainly on performance payouts. Partnership Budget<\/strong> is broader: it includes operational costs, compliance, tooling, co-marketing, and non-affiliate partnerships within Partnership Marketing<\/strong>.<\/p>\n\n\n\n

                                        Partnership Budget vs Sponsorship Budget<\/h3>\n\n\n\n

                                        Sponsorship budgets usually fund fixed-fee placements (events, newsletters, podcasts). A Partnership Budget<\/strong> may include sponsorships but also covers ongoing partner operations and performance-based models, with a stronger focus on long-term partner value and trust impact.<\/p>\n\n\n\n

                                        Who Should Learn Partnership Budget<\/h2>\n\n\n\n
                                          \n
                                        • Marketers:<\/strong> to scale Partnership Marketing<\/strong> without losing control of message quality and Brand & Trust<\/strong> standards.<\/li>\n
                                        • Analysts:<\/strong> to build forecasting, attribution, and partner scorecards that tie spend to outcomes.<\/li>\n
                                        • Agencies:<\/strong> to advise clients on partner channel mix, governance, and measurable budget allocation.<\/li>\n
                                        • Business owners and founders:<\/strong> to avoid overpaying for \u201clogo credibility\u201d while investing in partnerships that compound.<\/li>\n
                                        • Developers and technical teams:<\/strong> to implement tracking, data pipelines, and fraud controls that make the Partnership Budget<\/strong> defensible.<\/li>\n<\/ul>\n\n\n\n

                                          Summary of Partnership Budget<\/h2>\n\n\n\n

                                          A Partnership Budget<\/strong> is the dedicated allocation of money and resources used to plan, execute, and measure partnerships. It matters because partnerships can accelerate growth while strongly influencing Brand & Trust<\/strong>\u2014for better or worse. When structured well, it supports scalable Partnership Marketing<\/strong> by funding not only partner payouts, but also operations, governance, and measurement. The result is a partner program that is profitable, accountable, and credible.<\/p>\n\n\n\n

                                          Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                          1) What should a Partnership Budget include beyond partner payments?<\/h3>\n\n\n\n

                                          It should include operations (partner management time, enablement), governance (legal review, disclosures, brand safety), and measurement (tracking, reporting). These protect Brand & Trust<\/strong> and make performance scalable.<\/p>\n\n\n\n

                                          2) How do I set a Partnership Budget for a new program with limited data?<\/h3>\n\n\n\n

                                          Start with a small test allocation, define clear success criteria, and set caps per partner. Fund measurement and review cadence first, then scale based on verified results and compliance performance.<\/p>\n\n\n\n

                                          3) How is Partnership Marketing budgeting different from paid media budgeting?<\/h3>\n\n\n\n

                                          Paid media buys impressions or clicks in an auction. Partnership Marketing<\/strong> funds relationships, incentives, and joint work\u2014often with longer feedback loops and higher governance needs to protect Brand & Trust<\/strong>.<\/p>\n\n\n\n

                                          4) Should Partnership Budget be centralized or owned by each team?<\/h3>\n\n\n\n

                                          Centralization improves consistency, compliance, and reporting. Distributed ownership can increase speed and local relevance. Many organizations use a hybrid: central standards with shared funds plus team-level allocations.<\/p>\n\n\n\n

                                          5) What are signs my Partnership Budget is being wasted?<\/h3>\n\n\n\n

                                          Common signs include unclear attribution, rising refunds or complaints by partner, frequent brand guideline violations, high partner churn, and programs that only work when stacked with heavy discounts.<\/p>\n\n\n\n

                                          6) How often should Partnership Budget be reviewed and reallocated?<\/h3>\n\n\n\n

                                          At minimum quarterly, with monthly performance checks for active programs. High-velocity partner channels (like affiliates) often need weekly monitoring for fraud, compliance, and ROI shifts.<\/p>\n\n\n\n

                                          7) How do I protect Brand & Trust while increasing partner incentives?<\/h3>\n\n\n\n

                                          Use partner tiers, approval workflows, clear prohibited claims, and monitoring. Incentives should reward compliant behavior and high-quality outcomes\u2014not just volume\u2014so growth aligns with Brand & Trust<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                          A **Partnership Budget** is the dedicated pool of money (and sometimes non-cash resources) a business allocates to create, run, and optimize partnerships that drive growth while protecting **Brand & Trust**. In **Partnership Marketing**, budget decisions directly influence which partners you work with, what you can activate (co-marketing, affiliates, integrations, sponsorships, creators, resellers), and how reliably you can measure results.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1884],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","hentry","category-partnership-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6535"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6535\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}