{"id":6500,"date":"2026-03-23T01:25:11","date_gmt":"2026-03-23T01:25:11","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/co-sell\/"},"modified":"2026-03-23T01:25:11","modified_gmt":"2026-03-23T01:25:11","slug":"co-sell","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/co-sell\/","title":{"rendered":"Co-sell: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Partnership Marketing"},"content":{"rendered":"\n

Co-sell is a structured way for two (or more) companies to collaborate on the same revenue opportunity\u2014sharing context, credibility, and coordinated sales motions to help a customer buy with confidence. In the context of Brand & Trust<\/strong>, Co-sell matters because customers often believe what multiple credible parties agree on, especially when those partners complement each other rather than compete. Within Partnership Marketing<\/strong>, Co-sell is the bridge between \u201cwe like each other\u2019s brand\u201d and \u201cwe win deals together.\u201d<\/p>\n\n\n\n

Modern buyers do more independent research, involve more stakeholders, and demand lower risk. Co-sell addresses those realities by pairing a product\u2019s value with a partner\u2019s established relationship, domain expertise, or proof of performance. Done well, it improves conversion rates, shortens time-to-close, and strengthens long-term Brand & Trust<\/strong> because the customer experiences a coherent, aligned buying journey.<\/p>\n\n\n\n

What Is Co-sell?<\/h2>\n\n\n\n

Co-sell<\/strong> is a go-to-market collaboration where two organizations actively coordinate sales activities to close a shared customer opportunity. Unlike a simple referral (where one partner hands off a lead), Co-sell typically includes joint qualification, shared account planning, aligned messaging, and coordinated deal execution.<\/p>\n\n\n\n

At its core, the concept is straightforward:<\/p>\n\n\n\n

    \n
  • One customer need spans multiple solutions.<\/li>\n
  • Two partners have complementary offerings or services.<\/li>\n
  • Both parties coordinate to create a stronger business case and reduce perceived risk for the buyer.<\/li>\n<\/ul>\n\n\n\n

    From a business perspective, Co-sell is a revenue strategy and an operating model. It defines how partners share pipeline, how teams communicate, how credit is assigned, and how the customer experience stays consistent. In Brand & Trust<\/strong>, Co-sell is powerful because it transfers credibility: if a trusted partner is willing to stake their reputation on a joint solution, the buyer\u2019s confidence rises. In Partnership Marketing<\/strong>, Co-sell is often the \u201cactivation layer\u201d that turns partner awareness into measurable sales outcomes.<\/p>\n\n\n\n

    Why Co-sell Matters in Brand & Trust<\/h2>\n\n\n\n

    Co-sell strengthens Brand & Trust<\/strong> by making your brand feel more verified, more integrated, and less risky. Buyers commonly ask: \u201cWill this work in my environment?\u201d A partner who already understands the customer\u2019s constraints can validate claims, provide implementation reassurance, or show proof through prior success.<\/p>\n\n\n\n

    Strategically, Co-sell delivers value in several ways:<\/p>\n\n\n\n

      \n
    • Faster trust-building:<\/strong> Partners can accelerate credibility when they have established relationships or recognized expertise.<\/li>\n
    • Better deal quality:<\/strong> Joint discovery and solution design can reduce misalignment, lowering churn and improving retention.<\/li>\n
    • Higher relevance:<\/strong> Coordinated messaging ensures the customer hears a consistent story that maps to their business outcomes.<\/li>\n
    • Competitive advantage:<\/strong> When competitors sell alone, a coordinated Co-sell motion can feel safer and more complete.<\/li>\n<\/ul>\n\n\n\n

      Within Partnership Marketing<\/strong>, Co-sell also creates a feedback loop: partner-sourced wins become proof points that improve future campaigns, strengthen positioning, and increase partner engagement over time.<\/p>\n\n\n\n

      How Co-sell Works<\/h2>\n\n\n\n

      Co-sell is both conceptual and operational. In practice, it works as a repeatable workflow that aligns partner strategy, sales execution, and measurement.<\/p>\n\n\n\n

      1) Input or trigger<\/h3>\n\n\n\n

      Common triggers include:<\/p>\n\n\n\n

        \n
      • A partner identifies a customer need that your product solves.<\/li>\n
      • Your sales team discovers the customer already uses (or trusts) a partner.<\/li>\n
      • A joint campaign generates shared leads that match a target account list.<\/li>\n<\/ul>\n\n\n\n

        For Brand & Trust<\/strong>, the key is recognizing when a partner\u2019s credibility or capability materially improves the buyer\u2019s confidence.<\/p>\n\n\n\n

        2) Analysis and alignment<\/h3>\n\n\n\n

        Before engaging the customer together, teams align on:<\/p>\n\n\n\n

          \n
        • Account fit, stakeholders, and buying stage<\/li>\n
        • Joint value proposition and solution boundaries (who covers what)<\/li>\n
        • Commercial model (resale, services attach, referral fee, or no fees)<\/li>\n
        • Rules of engagement to avoid channel conflict<\/li>\n<\/ul>\n\n\n\n

          This is where many Co-sell efforts succeed or fail\u2014misalignment here leads to inconsistent messaging and damaged Brand & Trust<\/strong>.<\/p>\n\n\n\n

          3) Execution<\/h3>\n\n\n\n

          Execution typically includes:<\/p>\n\n\n\n

            \n
          • Joint discovery calls and technical validation<\/li>\n
          • Shared collateral (case studies, architectures, implementation plans)<\/li>\n
          • Coordinated timelines and responsibilities across sales and delivery<\/li>\n
          • Mutual deal support (introductions, executive sponsorship, solution engineering)<\/li>\n<\/ul>\n\n\n\n

            In Partnership Marketing<\/strong>, execution is not only \u201csales\u201d; it includes enabling content and customer-facing proof that makes the partnership feel real.<\/p>\n\n\n\n

            4) Output or outcome<\/h3>\n\n\n\n

            Successful Co-sell outcomes include:<\/p>\n\n\n\n

              \n
            • Closed-won deals and shared pipeline growth<\/li>\n
            • Higher win rates and larger contract values (due to bundled outcomes)<\/li>\n
            • Better customer onboarding (because roles were clarified early)<\/li>\n
            • Long-term relationship expansion across both companies<\/li>\n<\/ul>\n\n\n\n

              Key Components of Co-sell<\/h2>\n\n\n\n

              A reliable Co-sell motion depends on a few foundational elements that connect revenue goals to customer experience and Brand & Trust<\/strong>.<\/p>\n\n\n\n

              People and responsibilities<\/h3>\n\n\n\n
                \n
              • Partner managers to design the relationship and resolve conflict<\/li>\n
              • Sales reps and account executives to drive execution<\/li>\n
              • Solution engineers\/architects to validate integration and feasibility<\/li>\n
              • Customer success to ensure handoffs don\u2019t break the experience<\/li>\n<\/ul>\n\n\n\n

                Processes and governance<\/h3>\n\n\n\n
                  \n
                • Rules of engagement (lead ownership, deal registration, escalation)<\/li>\n
                • Joint account planning and pipeline reviews<\/li>\n
                • Enablement standards (what assets exist, who updates them)<\/li>\n
                • Decision rights: who approves messaging, pricing coordination, and bundling<\/li>\n<\/ul>\n\n\n\n

                  Data and systems<\/h3>\n\n\n\n
                    \n
                  • Shared visibility into pipeline stages (at least at a summary level)<\/li>\n
                  • Agreed definitions for \u201cpartner-sourced\u201d vs \u201cpartner-influenced\u201d<\/li>\n
                  • Secure data sharing practices that respect privacy and contracts<\/li>\n<\/ul>\n\n\n\n

                    Metrics and incentives<\/h3>\n\n\n\n
                      \n
                    • Joint KPIs (pipeline created, win rate, attach rate, time-to-close)<\/li>\n
                    • Fair crediting models to maintain trust internally and externally<\/li>\n<\/ul>\n\n\n\n

                      These components keep Co-sell from becoming ad hoc, and they protect Brand & Trust<\/strong> by ensuring the customer experiences one coordinated team, not two competing agendas.<\/p>\n\n\n\n

                      Types of Co-sell<\/h2>\n\n\n\n

                      Co-sell doesn\u2019t have one universal taxonomy, but there are practical distinctions that help teams choose the right motion.<\/p>\n\n\n\n

                      Partner-sourced vs partner-influenced Co-sell<\/h3>\n\n\n\n
                        \n
                      • Partner-sourced:<\/strong> The partner identifies the opportunity and brings you in.<\/li>\n
                      • Partner-influenced:<\/strong> Your team owns the opportunity, but the partner materially impacts the deal through credibility, integration, or services.<\/li>\n<\/ul>\n\n\n\n

                        Product-led vs services-led Co-sell<\/h3>\n\n\n\n
                          \n
                        • Product-led:<\/strong> The partner relationship helps validate the product, integration, and value.<\/li>\n
                        • Services-led:<\/strong> The partner provides implementation, change management, or ongoing operations that make the solution viable.<\/li>\n<\/ul>\n\n\n\n

                          Strategic accounts vs SMB motion<\/h3>\n\n\n\n
                            \n
                          • Enterprise Co-sell:<\/strong> Deeper account planning, executive alignment, complex procurement.<\/li>\n
                          • SMB Co-sell:<\/strong> Faster cycles, templated bundles, simpler handoffs.<\/li>\n<\/ul>\n\n\n\n

                            Each approach affects Partnership Marketing<\/strong> tactics\u2014enterprise may rely on account-based partner plays, while SMB may scale through repeatable packages and tighter enablement.<\/p>\n\n\n\n

                            Real-World Examples of Co-sell<\/h2>\n\n\n\n

                            Example 1: SaaS platform + implementation partner for regulated industries<\/h3>\n\n\n\n

                            A SaaS company targets healthcare organizations but faces skepticism about compliance and deployment complexity. Through Co-sell with a specialist implementation partner, they run joint discovery focused on governance, security requirements, and rollout plans. The partner\u2019s credibility strengthens Brand & Trust<\/strong>, while the SaaS team provides product expertise and ROI modeling. In Partnership Marketing<\/strong>, the joint case study and webinar become proof that accelerates similar opportunities.<\/p>\n\n\n\n

                            Example 2: Analytics tool + data engineering consultancy bundling outcomes<\/h3>\n\n\n\n

                            A buyer wants \u201cbetter reporting,\u201d but the real need is data modeling and pipeline reliability. The software vendor and consultancy Co-sell a combined outcome: deployment plus data foundation work. The customer gets a clearer path to value and fewer handoffs. This is a Co-sell win because it reduces risk, improves time-to-value, and positions both brands as aligned\u2014an immediate Brand & Trust<\/strong> gain.<\/p>\n\n\n\n

                            Example 3: Agency + martech provider targeting a shared account list<\/h3>\n\n\n\n

                            An agency and a marketing technology provider align on a list of target accounts. The agency leads with strategy and creative, while the martech provider supports technical demos and integration guidance. Together they run an account-based sequence and coordinate outreach timing. The result is higher meeting rates and more credible proposals, because the buyer sees execution capability and technology fit together\u2014exactly what Partnership Marketing<\/strong> should achieve.<\/p>\n\n\n\n

                            Benefits of Using Co-sell<\/h2>\n\n\n\n

                            Co-sell can improve performance and efficiency when the partnership is truly complementary and operationally aligned.<\/p>\n\n\n\n

                              \n
                            • Higher win rates:<\/strong> Buyers perceive reduced risk when two reputable organizations validate the solution.<\/li>\n
                            • Shorter sales cycles:<\/strong> Partners can accelerate access to stakeholders and resolve objections faster.<\/li>\n
                            • Increased deal size:<\/strong> Bundled outcomes (product + services, or two complementary tools) can expand scope.<\/li>\n
                            • Lower acquisition costs:<\/strong> Shared effort and shared credibility can reduce the spend required to generate qualified pipeline.<\/li>\n
                            • Better customer experience:<\/strong> Coordinated handoffs and clear responsibilities reduce confusion after purchase.<\/li>\n
                            • Stronger Brand & Trust:<\/strong> Consistent joint messaging and delivery creates a \u201cwe\u2019ve done this before\u201d feeling.<\/li>\n<\/ul>\n\n\n\n

                              Within Partnership Marketing<\/strong>, these benefits compound: every joint win becomes a reusable asset for future co-selling plays.<\/p>\n\n\n\n

                              Challenges of Co-sell<\/h2>\n\n\n\n

                              Co-sell is not \u201cfree revenue.\u201d It introduces coordination costs and risks that can undermine Brand & Trust<\/strong> if ignored.<\/p>\n\n\n\n

                                \n
                              • Misaligned incentives:<\/strong> If one side bears most of the work but receives little credit, collaboration breaks down.<\/li>\n
                              • Channel conflict:<\/strong> Direct sales, resellers, and service partners may compete for the same opportunity without clear rules.<\/li>\n
                              • Inconsistent messaging:<\/strong> Two brands telling different stories confuses buyers and weakens trust.<\/li>\n
                              • Data sharing limitations:<\/strong> Legal, privacy, and system constraints can restrict pipeline visibility and attribution.<\/li>\n
                              • Operational friction:<\/strong> Slow partner response times, unclear ownership, or weak enablement can stall deals.<\/li>\n
                              • Measurement ambiguity:<\/strong> \u201cInfluence\u201d is real but hard to quantify; poor definitions lead to disputes.<\/li>\n<\/ul>\n\n\n\n

                                These issues are solvable, but they require deliberate governance inside your Partnership Marketing<\/strong> program.<\/p>\n\n\n\n

                                Best Practices for Co-sell<\/h2>\n\n\n\n

                                Start with a defined partner play<\/h3>\n\n\n\n

                                Create a clear \u201cpartner play\u201d document: target customers, use cases, ideal triggers, key objections, and the joint value proposition. This keeps Co-sell grounded in buyer needs, not internal enthusiasm.<\/p>\n\n\n\n

                                Establish rules of engagement early<\/h3>\n\n\n\n

                                Define lead ownership, deal protection, escalation paths, and expectations for response times. Protecting partner relationships protects Brand & Trust<\/strong> in the market.<\/p>\n\n\n\n

                                Enable sales with usable assets<\/h3>\n\n\n\n

                                Prioritize practical tools over polished fluff:<\/p>\n\n\n\n

                                  \n
                                • Joint discovery questions<\/li>\n
                                • One-page joint solution overview<\/li>\n
                                • Implementation blueprint (even if high-level)<\/li>\n
                                • Mutual battlecards and objection handling<\/li>\n<\/ul>\n\n\n\n

                                  Build a cadence and accountability<\/h3>\n\n\n\n

                                  Run joint pipeline reviews and track commitments. Co-sell fails when it lives only in slides instead of in weekly execution.<\/p>\n\n\n\n

                                  Create fair crediting and incentives<\/h3>\n\n\n\n

                                  Agree on what counts as partner-sourced vs partner-influenced. Internally, ensure compensation plans don\u2019t penalize reps for collaborating.<\/p>\n\n\n\n

                                  Scale only after repeatability<\/h3>\n\n\n\n

                                  Pilot with a few partners, refine the motion, then standardize. In Partnership Marketing<\/strong>, repeatable plays beat one-off heroics.<\/p>\n\n\n\n

                                  Tools Used for Co-sell<\/h2>\n\n\n\n

                                  Co-sell is enabled by systems that support coordination, visibility, and measurement\u2014without forcing partners into the same tech stack.<\/p>\n\n\n\n

                                    \n
                                  • CRM systems:<\/strong> Track accounts, opportunities, partner involvement, and handoffs.<\/li>\n
                                  • Partner relationship management (PRM) workflows:<\/strong> Support deal registration, partner directories, and enablement content distribution.<\/li>\n
                                  • Sales engagement and automation tools:<\/strong> Coordinate outreach sequences and log engagement across teams.<\/li>\n
                                  • Analytics tools and reporting dashboards:<\/strong> Measure pipeline impact, conversion rates, and partner contribution.<\/li>\n
                                  • Collaboration tools:<\/strong> Shared channels and documentation for account plans, meeting notes, and joint proposals.<\/li>\n
                                  • SEO tools and content performance platforms:<\/strong> Support Partnership Marketing<\/strong> content planning and measure joint content contribution to discovery and demand.<\/li>\n<\/ul>\n\n\n\n

                                    The best toolset is the one that reduces friction while keeping data governance and permissions tight\u2014both essential to Brand & Trust<\/strong>.<\/p>\n\n\n\n

                                    Metrics Related to Co-sell<\/h2>\n\n\n\n

                                    Measuring Co-sell requires a blend of revenue metrics, efficiency metrics, and quality signals.<\/p>\n\n\n\n

                                    Revenue and pipeline<\/h3>\n\n\n\n
                                      \n
                                    • Partner-sourced pipeline value<\/li>\n
                                    • Partner-influenced pipeline value<\/li>\n
                                    • Closed-won revenue attached to Co-sell<\/li>\n
                                    • Average contract value (ACV) lift for co-sold deals<\/li>\n<\/ul>\n\n\n\n

                                      Sales efficiency<\/h3>\n\n\n\n
                                        \n
                                      • Win rate for co-sold vs non-co-sold opportunities<\/li>\n
                                      • Sales cycle length<\/li>\n
                                      • Stage conversion rates (SQL to opportunity, opportunity to close)<\/li>\n<\/ul>\n\n\n\n

                                        Partner performance and health<\/h3>\n\n\n\n
                                          \n
                                        • Response time to partner requests<\/li>\n
                                        • Number of active partner plays<\/li>\n
                                        • Enablement usage (asset adoption, training completion)<\/li>\n<\/ul>\n\n\n\n

                                          Brand & Trust indicators<\/h3>\n\n\n\n
                                            \n
                                          • Customer satisfaction and onboarding success for co-sold accounts<\/li>\n
                                          • Renewal and expansion rates<\/li>\n
                                          • Qualitative feedback from sales calls (reduced risk perception, stronger confidence)<\/li>\n<\/ul>\n\n\n\n

                                            Tie metrics back to Partnership Marketing<\/strong> investments so leadership can see how partner activities translate into outcomes.<\/p>\n\n\n\n

                                            Future Trends of Co-sell<\/h2>\n\n\n\n

                                            Co-sell is evolving as buying behavior, AI, and privacy constraints reshape go-to-market execution.<\/p>\n\n\n\n

                                              \n
                                            • AI-assisted partner matching:<\/strong> Better identification of which partner increases win probability for a specific account, based on signals like tech stack, industry, and prior outcomes.<\/li>\n
                                            • More automated partner plays:<\/strong> Standardized sequences, content personalization, and auto-generated account plans will reduce coordination effort.<\/li>\n
                                            • Stronger focus on first-party data:<\/strong> As tracking becomes more constrained, Co-sell measurement will lean on CRM hygiene, consented data, and clear attribution definitions.<\/li>\n
                                            • Outcome-based bundling:<\/strong> Buyers increasingly want packaged outcomes (implementation + operations + tooling), which naturally supports co-selling.<\/li>\n
                                            • Trust as a differentiator:<\/strong> As markets get noisier, Brand & Trust<\/strong> will become a primary reason to partner\u2014and Co-sell will be the practical mechanism to activate that trust in deals.<\/li>\n<\/ul>\n\n\n\n

                                              Co-sell vs Related Terms<\/h2>\n\n\n\n

                                              Co-sell vs co-marketing<\/h3>\n\n\n\n

                                              Co-marketing<\/strong> focuses on shared promotion (content, webinars, events) to generate demand. Co-sell<\/strong> focuses on coordinated sales execution to close specific opportunities. Many mature Partnership Marketing<\/strong> programs use co-marketing to create leads and Co-sell to convert them.<\/p>\n\n\n\n

                                              Co-sell vs referrals<\/h3>\n\n\n\n

                                              A referral<\/strong> is typically a handoff: one party introduces, the other sells. Co-sell is collaborative through the sales process\u2014shared discovery, shared validation, and ongoing coordination. Referrals can be a source of Co-sell opportunities, but they are not the same motion.<\/p>\n\n\n\n

                                              Co-sell vs channel selling (resellers\/distributors)<\/h3>\n\n\n\n

                                              Channel selling<\/strong> often means a partner sells your product on your behalf. Co-sell can exist with or without resale; it\u2019s about joint effort on a deal. In practice, you can Co-sell with resellers, service partners, or technology partners depending on the customer need.<\/p>\n\n\n\n

                                              Who Should Learn Co-sell<\/h2>\n\n\n\n
                                                \n
                                              • Marketers:<\/strong> To design Partnership Marketing<\/strong> programs that convert, not just generate awareness, and to protect Brand & Trust<\/strong> through consistent partner messaging.<\/li>\n
                                              • Analysts and ops teams:<\/strong> To build attribution models, define partner influence, and create reliable reporting.<\/li>\n
                                              • Agencies and consultants:<\/strong> To package services with partner technology and create stronger, more defensible proposals.<\/li>\n
                                              • Founders and business owners:<\/strong> To unlock growth through ecosystems, reduce CAC, and enter markets faster with trusted partners.<\/li>\n
                                              • Developers and technical teams:<\/strong> To support integrations, security validations, and implementation readiness\u2014often the deciding factors in co-sold deals.<\/li>\n<\/ul>\n\n\n\n

                                                Summary of Co-sell<\/h2>\n\n\n\n

                                                Co-sell is a coordinated sales motion where partners collaborate to win the same customer opportunity. It matters because it accelerates confidence, reduces perceived risk, and strengthens Brand & Trust<\/strong> through shared credibility and consistent delivery. As part of Partnership Marketing<\/strong>, Co-sell turns partner relationships into repeatable revenue by aligning teams, processes, messaging, and measurement around real customer outcomes.<\/p>\n\n\n\n

                                                Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                                What does Co-sell mean in practical terms?<\/h3>\n\n\n\n

                                                Co-sell means two companies actively coordinate to close a deal\u2014sharing discovery, aligning on the value proposition, and supporting each other through objections, validation, and implementation planning.<\/p>\n\n\n\n

                                                Is Co-sell only for big enterprise partnerships?<\/h3>\n\n\n\n

                                                No. Co-sell can work in SMB and mid-market if you use repeatable partner plays, clear handoffs, and lightweight governance. The motion scales when responsibilities and incentives are simple.<\/p>\n\n\n\n

                                                How does Co-sell support Partnership Marketing?<\/h3>\n\n\n\n

                                                Partnership Marketing<\/strong> creates awareness and demand with partners; Co-sell converts that demand into revenue through joint account execution. They work best together as a connected funnel.<\/p>\n\n\n\n

                                                What\u2019s the difference between partner-sourced and partner-influenced deals?<\/h3>\n\n\n\n

                                                Partner-sourced deals originate from the partner (they bring the opportunity). Partner-influenced deals are owned by your team but materially improved by partner credibility, services, or technical validation.<\/p>\n\n\n\n

                                                What are the biggest risks to Brand & Trust in Co-sell?<\/h3>\n\n\n\n

                                                The biggest risks are inconsistent messaging, unclear ownership, and failed delivery expectations. If the customer experiences confusion or broken handoffs, Brand & Trust<\/strong> can drop for both partners.<\/p>\n\n\n\n

                                                How do you measure whether Co-sell is working?<\/h3>\n\n\n\n

                                                Track partner-sourced and partner-influenced pipeline, win rate lift, sales cycle changes, deal size, and retention for co-sold accounts. Also monitor partner responsiveness and customer onboarding success to protect quality.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                Co-sell is a structured way for two (or more) companies to collaborate on the same revenue opportunity\u2014sharing context, credibility, and coordinated sales motions to help a customer buy with confidence. In the context of **Brand & Trust**, Co-sell matters because customers often believe what multiple credible parties agree on, especially when those partners complement each other rather than compete. Within **Partnership Marketing**, Co-sell is the bridge between \u201cwe like each other\u2019s brand\u201d and \u201cwe win deals together.\u201d<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1884],"tags":[],"class_list":["post-6500","post","type-post","status-publish","format-standard","hentry","category-partnership-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6500"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6500\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}