{"id":6469,"date":"2026-03-23T00:08:24","date_gmt":"2026-03-23T00:08:24","guid":{"rendered":"https:\/\/www.wizbrand.com\/tutorials\/brand-naming-convention\/"},"modified":"2026-03-23T00:08:24","modified_gmt":"2026-03-23T00:08:24","slug":"brand-naming-convention","status":"publish","type":"post","link":"https:\/\/www.wizbrand.com\/tutorials\/brand-naming-convention\/","title":{"rendered":"Brand Naming Convention: What It Is, Key Features, Benefits, Use Cases, and How It Fits in Branding"},"content":{"rendered":"\n

A Brand Naming Convention<\/strong> is a documented, repeatable set of rules for how your organization names things\u2014your company, products, features, plans, campaigns, content series, internal assets, and even how those names appear across channels. In the context of Brand & Trust<\/strong>, it\u2019s not a creative \u201cnice-to-have\u201d; it\u2019s a reliability system. Consistent naming reduces confusion, prevents brand dilution, and makes it easier for customers to recognize what they\u2019re buying and why it matters.<\/p>\n\n\n\n

In Branding<\/strong>, names act like mental shortcuts. They influence recall, perception, search behavior, and conversion confidence. A strong Brand Naming Convention<\/strong> helps teams move faster without improvising, and it ensures every new name strengthens the same identity customers already trust\u2014especially important in modern Brand & Trust<\/strong> strategy where audiences compare options instantly and skepticism is high.<\/p>\n\n\n\n

What Is Brand Naming Convention?<\/h2>\n\n\n\n

A Brand Naming Convention<\/strong> is the framework your business uses to create, approve, format, and maintain names across your brand ecosystem. It includes both what<\/em> you name (scope) and how<\/em> you name it (rules and patterns), plus who<\/em> governs it (ownership and decision rights).<\/p>\n\n\n\n

At its core, the concept is simple: define a naming system that stays consistent as you scale. The business meaning is deeper: naming is a cross-functional asset that affects marketing performance, customer support, product understanding, legal risk, and long-term equity.<\/p>\n\n\n\n

Within Brand & Trust<\/strong>, a Brand Naming Convention<\/strong> signals stability. When your product lines, plan tiers, and campaigns follow predictable patterns, customers feel oriented\u2014less cognitive load, fewer \u201cwait, what is this?\u201d moments, and more confidence that your brand is intentional. Inside Branding<\/strong>, it becomes an operational backbone that keeps voice and structure coherent across teams, regions, and channels.<\/p>\n\n\n\n

Why Brand Naming Convention Matters in Brand & Trust<\/h2>\n\n\n\n

A Brand Naming Convention<\/strong> matters because inconsistent names create friction at the exact moments customers need clarity: evaluation, purchase, onboarding, and renewal. Trust is often lost in small uncertainties\u2014unclear plan labels, overlapping product names, or inconsistent feature terminology.<\/p>\n\n\n\n

Strategically, good naming delivers business value by:<\/p>\n\n\n\n

    \n
  • Reducing brand confusion<\/strong>: Clear name architecture helps audiences understand what\u2019s different and what\u2019s related.<\/li>\n
  • Improving discoverability<\/strong>: Search-friendly names and consistent phrasing support SEO and on-site navigation.<\/li>\n
  • Protecting equity<\/strong>: Consistent naming reinforces what the brand stands for instead of scattering meaning across random labels.<\/li>\n
  • Accelerating go-to-market<\/strong>: Teams launch faster when they\u2019re not debating names from scratch every time.<\/li>\n
  • Strengthening competitive advantage<\/strong>: Coherent naming can make your offerings feel easier to buy and easier to recommend.<\/li>\n<\/ul>\n\n\n\n

    For Brand & Trust<\/strong>, the outcome is straightforward: predictable naming patterns reduce perceived risk. In Branding<\/strong>, that predictability becomes a signature of maturity.<\/p>\n\n\n\n

    How Brand Naming Convention Works<\/h2>\n\n\n\n

    A Brand Naming Convention<\/strong> is partly conceptual and partly procedural. In practice, it \u201cworks\u201d when it turns naming from ad hoc creativity into a repeatable workflow.<\/p>\n\n\n\n

      \n
    1. \n

      Input \/ trigger<\/strong>\n – A new product, feature, plan, acquisition, campaign, content series, or region rollout needs a name.\n – A rebrand, consolidation, or portfolio cleanup forces naming decisions.<\/p>\n<\/li>\n

    2. \n

      Analysis \/ processing<\/strong>\n – Define the naming purpose: differentiation, hierarchy, benefit emphasis, category fit, or positioning.\n – Check constraints: audience language, brand voice, legal considerations, localization, and technical limitations (character counts, UI fit, URL paths).\n – Align with brand architecture: how the new name relates to the parent brand and sibling offerings.<\/p>\n<\/li>\n

    3. \n

      Execution \/ application<\/strong>\n – Generate options using defined patterns (e.g., functional descriptors, thematic families, tier logic).\n – Vet options with a governance group using consistent criteria.\n – Document the final name and how it should appear in each channel (website, app, ads, app stores, CRM).<\/p>\n<\/li>\n

    4. \n

      Output \/ outcome<\/strong>\n – A name that is consistent, usable, and measurable across marketing and product surfaces.\n – A record that prevents future duplicates and supports long-term Brand & Trust<\/strong>.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

      Key Components of Brand Naming Convention<\/h2>\n\n\n\n

      A durable Brand Naming Convention<\/strong> typically includes these components:<\/p>\n\n\n\n

      Naming rules and patterns<\/h3>\n\n\n\n
        \n
      • Word structure (e.g., \u201cProduct + Descriptor,\u201d \u201cBrand + Series + Version\u201d)<\/li>\n
      • Capitalization and formatting standards (Title Case, sentence case, hyphenation)<\/li>\n
      • Abbreviation rules and when to avoid them<\/li>\n
      • Numeric conventions (versions, tiers, model years)<\/li>\n<\/ul>\n\n\n\n

        Brand architecture alignment<\/h3>\n\n\n\n
          \n
        • How the parent brand relates to sub-brands, product lines, and features<\/li>\n
        • When to use endorsed branding vs. standalone names<\/li>\n
        • Rules for extensions and variants (e.g., \u201cPro,\u201d \u201cPlus,\u201d \u201cEnterprise\u201d)<\/li>\n<\/ul>\n\n\n\n

          Lexicon and terminology map<\/h3>\n\n\n\n
            \n
          • Approved terms for core concepts (e.g., \u201cworkspace\u201d vs. \u201cproject\u201d)<\/li>\n
          • Disallowed terms (confusing, misleading, or off-voice)<\/li>\n
          • Synonym guidance to keep messaging consistent across Branding<\/strong><\/li>\n<\/ul>\n\n\n\n

            Governance and responsibilities<\/h3>\n\n\n\n
              \n
            • A naming owner (often brand strategy, product marketing, or a brand council)<\/li>\n
            • Review checkpoints (legal, localization, SEO, product UX, support)<\/li>\n
            • A documented escalation path for conflicts<\/li>\n<\/ul>\n\n\n\n

              Measurement and feedback loops<\/h3>\n\n\n\n
                \n
              • Monitor search behavior, support tickets, and conversion data<\/li>\n
              • Track confusion signals (mis-clicks, plan mix-ups, high \u201cwhat is\u2026\u201d searches)<\/li>\n
              • Refresh conventions as the portfolio evolves without breaking Brand & Trust<\/strong><\/li>\n<\/ul>\n\n\n\n

                Types of Brand Naming Convention<\/h2>\n\n\n\n

                There aren\u2019t universal \u201cofficial\u201d types, but there are practical approaches and contexts where naming conventions differ. The most useful distinctions include:<\/p>\n\n\n\n

                1) Corporate brand vs. product naming<\/h3>\n\n\n\n
                  \n
                • Corporate naming<\/strong> focuses on credibility, mission, and memorability.<\/li>\n
                • Product naming<\/strong> prioritizes clarity, differentiation, and portfolio logic.\nA Brand Naming Convention<\/strong> should connect these so customers can immediately tell what belongs together.<\/li>\n<\/ul>\n\n\n\n

                  2) Descriptive vs. evocative naming<\/h3>\n\n\n\n
                    \n
                  • Descriptive<\/strong> names communicate function (easy understanding, often strong for B2B).<\/li>\n
                  • Evocative<\/strong> names signal a feeling or story (often strong for lifestyle or consumer categories).\nMost mature Branding<\/strong> programs blend both within a structured system.<\/li>\n<\/ul>\n\n\n\n

                    3) Portfolio-level vs. campaign-level naming<\/h3>\n\n\n\n
                      \n
                    • Portfolio naming<\/strong> needs long-term stability and scalability.<\/li>\n
                    • Campaign naming<\/strong> can be more time-bound, but still must fit Brand & Trust<\/strong> and avoid confusing overlaps.<\/li>\n<\/ul>\n\n\n\n

                      4) Internal vs. external naming<\/h3>\n\n\n\n

                      Internal codenames can be playful, but a Brand Naming Convention<\/strong> should prevent internal labels from leaking into customer-facing experiences in ways that harm clarity.<\/p>\n\n\n\n

                      Real-World Examples of Brand Naming Convention<\/h2>\n\n\n\n

                      Example 1: SaaS plan tiers that reduce purchase anxiety<\/h3>\n\n\n\n

                      A SaaS company standardizes plan names into a clear progression (e.g., \u201cStarter,\u201d \u201cGrowth,\u201d \u201cBusiness,\u201d \u201cEnterprise\u201d) and defines what qualifies for each tier label. They stop using inconsistent alternatives like \u201cAdvanced,\u201d \u201cPremium,\u201d and \u201cPro+\u201d across regions.<\/p>\n\n\n\n

                      Brand & Trust<\/strong> outcome: customers understand the ladder quickly and feel less risk choosing a plan.\nBranding<\/strong> outcome: sales enablement and ads can reuse consistent language, improving message match.<\/p>\n\n\n\n

                      Example 2: Feature naming inside a product suite<\/h3>\n\n\n\n

                      A platform has three modules and dozens of features. The team implements a Brand Naming Convention<\/strong> that uses:\n– Module name as a prefix in the UI\n– Consistent verbs for actions (e.g., \u201cCreate,\u201d \u201cReview,\u201d \u201cApprove\u201d)\n– Avoids near-duplicate labels that cause misclicks<\/p>\n\n\n\n

                      Brand & Trust<\/strong> outcome: users feel the product is cohesive and well designed.\nBranding<\/strong> outcome: documentation, onboarding, and support content become easier to maintain and search.<\/p>\n\n\n\n

                      Example 3: Campaign naming that scales across channels<\/h3>\n\n\n\n

                      A retailer runs seasonal promotions and partners with creators. They create a convention that includes:\n– Season + theme + year (e.g., \u201cSpring Edit 2026\u201d)\n– Consistent UTM naming and ad account naming aligned to the campaign name\n– A ruleset for hashtag and email subject naming consistency<\/p>\n\n\n\n

                      Brand & Trust<\/strong> outcome: customers recognize the campaign across email, social, and site banners.\nBranding<\/strong> outcome: reporting becomes cleaner, enabling faster optimization.<\/p>\n\n\n\n

                      Benefits of Using Brand Naming Convention<\/h2>\n\n\n\n

                      A well-run Brand Naming Convention<\/strong> produces measurable and operational benefits:<\/p>\n\n\n\n

                        \n
                      • Faster launches<\/strong>: fewer naming debates and fewer rework cycles.<\/li>\n
                      • Lower production costs<\/strong>: less redesign caused by late-stage naming changes.<\/li>\n
                      • Better customer experience<\/strong>: clearer navigation, fewer \u201cwhat does this mean?\u201d moments.<\/li>\n
                      • Improved SEO and content clarity<\/strong>: consistent terminology helps search engines and humans understand your topics.<\/li>\n
                      • Stronger conversion confidence<\/strong>: clarity reduces perceived risk\u2014central to Brand & Trust<\/strong>.<\/li>\n
                      • Easier internal alignment<\/strong>: product, sales, support, and marketing speak the same language, reinforcing Branding<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                        Challenges of Brand Naming Convention<\/h2>\n\n\n\n

                        Even strong teams struggle with naming because it sits at the intersection of creativity, strategy, and constraints.<\/p>\n\n\n\n

                        Strategic and organizational risks<\/h3>\n\n\n\n
                          \n
                        • Stakeholder misalignment (product wants precision; brand wants emotion; sales wants familiarity)<\/li>\n
                        • Naming drift over time as new teams and acquisitions join<\/li>\n
                        • Over-indexing on cleverness, reducing clarity and trust<\/li>\n<\/ul>\n\n\n\n

                          Technical and channel constraints<\/h3>\n\n\n\n
                            \n
                          • Character limits (ads, app store titles, UI components)<\/li>\n
                          • Localization and translation issues (tone, meaning, unintended phrases)<\/li>\n
                          • Domain and handle constraints (even if you don\u2019t mention them publicly, consistency matters)<\/li>\n<\/ul>\n\n\n\n

                            Measurement limitations<\/h3>\n\n\n\n
                              \n
                            • It\u2019s hard to isolate naming impact from pricing, creative, or distribution<\/li>\n
                            • Confusion signals can be indirect (support tickets, churn reasons, low adoption)<\/li>\n<\/ul>\n\n\n\n

                              A Brand Naming Convention<\/strong> helps manage these issues, but it requires governance to stay effective.<\/p>\n\n\n\n

                              Best Practices for Brand Naming Convention<\/h2>\n\n\n\n

                              These practices make a Brand Naming Convention<\/strong> usable across real teams\u2014not just a PDF that gets ignored.<\/p>\n\n\n\n

                                \n
                              1. \n

                                Start with brand architecture<\/strong>\n – Clarify your hierarchy: parent brand, product lines, features, bundles, and campaigns.\n – Define when names should emphasize relationship vs. independence\u2014crucial for Brand & Trust<\/strong>.<\/p>\n<\/li>\n

                              2. \n

                                Optimize for clarity before cleverness<\/strong>\n – If customers can\u2019t explain it, they won\u2019t trust it.\n – Use plain language where precision matters (especially in B2B).<\/p>\n<\/li>\n

                              3. \n

                                Create a naming scorecard<\/strong>\n Evaluate candidates consistently:\n – Distinctiveness (not too similar to existing offerings)\n – Meaning and fit (does it match positioning?)\n – Usability (pronunciation, spelling, UI fit)\n – Scalability (can it extend to variants?)\n – Search behavior (is it too generic or overloaded?)<\/p>\n<\/li>\n

                              4. \n

                                Document the \u201chow it appears\u201d rules<\/strong>\n – Exact capitalization, spacing, and punctuation\n – Singular vs. plural usage\n – Versioning and tier labeling conventions<\/p>\n<\/li>\n

                              5. \n

                                Build a governance workflow<\/strong>\n – Define who proposes, who approves, and how disputes are resolved.\n – Keep turnaround times realistic so teams don\u2019t bypass the process.<\/p>\n<\/li>\n

                              6. \n

                                Audit and refactor regularly<\/strong>\n – Review portfolio names quarterly or biannually.\n – Consolidate duplicates, retire confusing labels, and align with evolving Branding<\/strong> strategy.<\/p>\n<\/li>\n<\/ol>\n\n\n\n

                                Tools Used for Brand Naming Convention<\/h2>\n\n\n\n

                                A Brand Naming Convention<\/strong> is managed through systems more than single tools. Common tool categories include:<\/p>\n\n\n\n

                                  \n
                                • Brand guideline systems and knowledge bases<\/strong>: to store naming rules, approved terms, and examples.<\/li>\n
                                • Project management tools<\/strong>: to run naming workflows, approvals, and deadlines.<\/li>\n
                                • Analytics tools<\/strong>: to monitor traffic to named pages, internal search queries, and conversion rates tied to specific product names.<\/li>\n
                                • SEO tools<\/strong>: for keyword overlap checks, SERP ambiguity, and content mapping to consistent terminology (useful when naming intersects with category education).<\/li>\n
                                • CRM systems<\/strong>: to keep product and plan names consistent across lifecycle messaging, sales pipelines, and renewals\u2014important for Brand & Trust<\/strong> continuity.<\/li>\n
                                • Reporting dashboards<\/strong>: to standardize naming in campaign reporting and avoid fragmented performance data.<\/li>\n
                                • Localization workflows<\/strong>: glossaries and translation memory systems to keep names consistent across languages.<\/li>\n<\/ul>\n\n\n\n

                                  The point isn\u2019t to \u201ctool your way out\u201d of naming problems; it\u2019s to operationalize Brand Naming Convention<\/strong> so Branding<\/strong> stays consistent at scale.<\/p>\n\n\n\n

                                  Metrics Related to Brand Naming Convention<\/h2>\n\n\n\n

                                  You can\u2019t fully quantify naming quality with a single KPI, but you can measure its downstream effects. Useful metrics include:<\/p>\n\n\n\n

                                    \n
                                  • Brand search volume trends<\/strong>: increases in branded and product-line queries can indicate stronger recall (interpret carefully).<\/li>\n
                                  • On-site search terms<\/strong>: rising \u201cwhat is X\u201d or repeated searches for the same concept can signal naming confusion.<\/li>\n
                                  • Conversion rate by plan\/product page<\/strong>: clarity improvements often show up as better engagement and fewer drop-offs.<\/li>\n
                                  • Support ticket tagging<\/strong>: track tickets related to \u201cplan differences,\u201d \u201cfeature confusion,\u201d or mis-purchases.<\/li>\n
                                  • Trial-to-paid or activation rates<\/strong>: clear feature naming and onboarding terminology can improve adoption.<\/li>\n
                                  • Campaign reporting cleanliness<\/strong>: fewer duplicate campaign names and better attribution consistency reflect convention adherence.<\/li>\n
                                  • Qualitative feedback<\/strong>: sales call notes, chat transcripts, user testing sessions\u2014critical for Brand & Trust<\/strong> insights.<\/li>\n<\/ul>\n\n\n\n

                                    Future Trends of Brand Naming Convention<\/h2>\n\n\n\n

                                    Several forces are shaping how Brand Naming Convention<\/strong> evolves within Brand & Trust<\/strong>:<\/p>\n\n\n\n

                                      \n
                                    • AI-assisted naming and validation<\/strong>: teams use AI to generate options and stress-test for similarity, ambiguity, or localization issues. The winning organizations will still apply human governance to protect Branding<\/strong> integrity.<\/li>\n
                                    • Personalization pressure<\/strong>: as experiences personalize, brands must avoid fragmenting names across segments. A convention provides the \u201cshared spine\u201d so personalization doesn\u2019t weaken recognition.<\/li>\n
                                    • Privacy and measurement shifts<\/strong>: with less granular tracking, clarity and consistency become even more important because you rely more on brand demand, direct traffic, and recall.<\/li>\n
                                    • Global-first naming<\/strong>: more brands launch internationally earlier, making cross-language checks and glossary discipline a standard step in the naming workflow.<\/li>\n
                                    • Product-led growth complexity<\/strong>: as self-serve users navigate without sales help, naming clarity becomes a direct conversion lever\u2014tightening the link between Brand Naming Convention<\/strong> and Brand & Trust<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                      Brand Naming Convention vs Related Terms<\/h2>\n\n\n\n

                                      Brand Naming Convention vs Brand Guidelines<\/h3>\n\n\n\n

                                      Brand guidelines<\/strong> cover the full identity system (visuals, voice, tone, usage rules). A Brand Naming Convention<\/strong> is a focused subset that governs how names are created and used. You can have guidelines without a strong naming convention, but it often leads to inconsistent product and campaign labels.<\/p>\n\n\n\n

                                      Brand Naming Convention vs Brand Architecture<\/h3>\n\n\n\n

                                      Brand architecture<\/strong> defines the structure of the brand portfolio (parent brand, sub-brands, product families). The Brand Naming Convention<\/strong> is the rulebook that implements that structure in actual names. Architecture is the blueprint; naming is the labeling system that makes the blueprint usable in market-facing Branding<\/strong>.<\/p>\n\n\n\n

                                      Brand Naming Convention vs Messaging Framework<\/h3>\n\n\n\n

                                      A messaging framework defines what you say (value props, pillars, proof). A Brand Naming Convention<\/strong> defines what you call things. They should reinforce each other: the name sets expectations; messaging fulfills them\u2014together supporting Brand & Trust<\/strong>.<\/p>\n\n\n\n

                                      Who Should Learn Brand Naming Convention<\/h2>\n\n\n\n
                                        \n
                                      • Marketers<\/strong> benefit because naming affects campaigns, SEO, conversion rates, and creative consistency across Branding<\/strong> channels.<\/li>\n
                                      • Analysts<\/strong> benefit because consistent naming improves reporting, attribution hygiene, and trend analysis.<\/li>\n
                                      • Agencies<\/strong> benefit because they can launch faster and keep client work aligned with long-term Brand & Trust<\/strong> goals.<\/li>\n
                                      • Business owners and founders<\/strong> benefit because a naming system prevents early growth chaos from becoming permanent brand debt.<\/li>\n
                                      • Developers and product teams<\/strong> benefit because naming consistency improves UI clarity, documentation, and product analytics event naming\u2014reducing confusion that erodes Brand & Trust<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                                        Summary of Brand Naming Convention<\/h2>\n\n\n\n

                                        A Brand Naming Convention<\/strong> is a scalable system for naming products, features, plans, campaigns, and other brand assets consistently. It matters because names shape comprehension, recall, and confidence\u2014core drivers of Brand & Trust<\/strong>. Within Branding<\/strong>, it connects brand architecture to day-to-day execution, helping teams launch faster, reduce confusion, and protect long-term brand equity.<\/p>\n\n\n\n

                                        Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n

                                        1) What is a Brand Naming Convention in simple terms?<\/h3>\n\n\n\n

                                        A Brand Naming Convention<\/strong> is a set of rules that explains how your business names things and how those names are written and used everywhere customers and employees see them.<\/p>\n\n\n\n

                                        2) How does Brand Naming Convention impact Brand & Trust?<\/h3>\n\n\n\n

                                        It reduces confusion and increases predictability. When people can quickly understand what an offering is and how it relates to others, they feel more confident buying and staying\u2014key to Brand & Trust<\/strong>.<\/p>\n\n\n\n

                                        3) Is Brand Naming Convention part of Branding or product strategy?<\/h3>\n\n\n\n

                                        It\u2019s both. It\u2019s a Branding<\/strong> system because it shapes perception and recall, and it\u2019s a product strategy enabler because it affects portfolio clarity, UX labels, and packaging.<\/p>\n\n\n\n

                                        4) Should we choose descriptive or evocative product names?<\/h3>\n\n\n\n

                                        Choose based on context. Descriptive names often win on clarity and onboarding; evocative names can build emotional distinctiveness. A strong Brand Naming Convention<\/strong> can support both by defining where each approach is appropriate.<\/p>\n\n\n\n

                                        5) How do we enforce a naming convention across teams?<\/h3>\n\n\n\n

                                        Assign ownership, create an approval workflow, document examples, and store an always-updated naming registry. Make it easy to follow and fast to use, or teams will bypass it.<\/p>\n\n\n\n

                                        6) What are common mistakes that weaken Brand & Trust?<\/h3>\n\n\n\n

                                        Using overlapping names for different products, changing plan names frequently, relying on internal jargon, and letting different regions invent new labels without governance. These issues make the brand feel inconsistent and less reliable.<\/p>\n\n\n\n

                                        7) When should we update an existing Brand Naming Convention?<\/h3>\n\n\n\n

                                        Update when your portfolio changes (new product lines, acquisitions), when data shows persistent confusion (support volume, on-site search), or when your Branding<\/strong> positioning shifts and current names no longer match what you stand for.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                        A **Brand Naming Convention** is a documented, repeatable set of rules for how your organization names things\u2014your company, products, features, plans, campaigns, content series, internal assets, and even how those names appear across channels. In the context of **Brand & Trust**, it\u2019s not a creative \u201cnice-to-have\u201d; it\u2019s a reliability system. Consistent naming reduces confusion, prevents brand dilution, and makes it easier for customers to recognize what they\u2019re buying and why it matters.<\/p>\n","protected":false},"author":10235,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1883],"tags":[],"class_list":["post-6469","post","type-post","status-publish","format-standard","hentry","category-branding"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/users\/10235"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/comments?post=6469"}],"version-history":[{"count":0,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/posts\/6469\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/media?parent=6469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/categories?post=6469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizbrand.com\/tutorials\/wp-json\/wp\/v2\/tags?post=6469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}